Book Description
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It's writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer responsible for the bottom line or the writer creating the copy, Persuasive Online Copywriting provides the tools you need to get results.
Customer Reviews:
Persuaded me to keep reading and wanting to learn more!.......2006-02-15
This book scores a triple play! Its three authors unite to create a book that will help anyone turn their writing and Web site into a winner. It is packed full of valuable information that is presented in an easy to read fashion. The authors have a unique writing style that is witty and humorous and keeps you entertained even when explaining about something as boring as online conversions. This book would be great for students in a Web site writing class or for someone who wants to make a Web site that is more user and reader friendly. I personally did know anything about Web writing before reading the book, but it has really inspired me to learn more and improve my skills. I have definitely been persuaded!
Incredibly practical - To the authors: great job!.......2006-02-12
I found this book by browsing on Amazon, and it has been an incredible find. I am currently developing a website from scratch. I have bought all kinds of books to help me with this and this one is probably THE most useful. It contains many, many key ideas regarding what most matters in the content of a website. This is a book I keep reading and re-reading - A big thanks to the authors!
Excellent Book for Increaseing Online Conversions.......2005-10-18
Persuasive Copywriting is a great companion to Call to Action, also by Bryan and Jeffrey Eisenberg. Portions of the information in this book were repeated in Action, but that does not make Persuasive any less valuable to web site owners and online marketers alike.
Much like my reading of Call, I have exhausted a highlighter underscoring important sections of information throughout the book. With sections covering writing considerations, techniques and writing for the web medium, Persuasive provides substantial tips and recommendations to make your copy stand out above the rest, and more importantly, be an effective sales tool.
As a bonus, there is an entire 50 page "afterword" all about understanding online conversion, which will help you better understand the conversion process, while providing useful tips on how to improve your site's conversion rates.
Anyone responsible for the content of their website should read this book and keep it close by. As the author's state, writing for your website is not a one-time process, but is all about tweaking and testing different formulas. Persuasive makes a great reference manual for the process of getting the most out of your web page content and squeezing out higher conversion rates from your visitors.
An eye opener to those who think they know how to write good copy for the web.......2005-09-21
Before reading this book I considered myself a decent copyrighter, not excellent by any means, but decent. After reading this book (and their other book: Call to Action) I realized that I have no idea what I'm doing. Now I refer to each book on a weekly basis to be sure that I'm getting it right as I build websites for my clients. Reading these books has opened my eyes; referencing them keeps them open. Using just a few examples in these books I have been able to increase my registrations on several websites in just a few weeks.
HOW TO WRITE WEB COPY THAT MOVES READERS TO ACTION.......2005-09-01
This book has already gotten rave reviews, but I'll add in my two-cents worth. It's been years since I've had a formal course in marketing, and even then, I wouldn't have learned about persuasive writing for the web. So this book was great for me, and I highly recommend it for anyone who is developing a personal or business website.
The whole book is a series of two- to three-page articles that can be read systematically. The authors are witty and passionate about teaching you how to write copy that converts visitors toward an action.
What's the single most important factor in getting your prospects to convert? Be relevant. "Relevance is a measure of how closely search results match the search request." If you follow the techniques the authors describe, your words won't waste the readers' time and will have impact.
The chapter, "Writing in Review" is a super-condensed Strunk and White's for the corporate writer. It covers all the basics. The authors conclude, "Stellar writing begs to be read. There is an urgency to the writing that keeps the reader going, even when that reader might be pressed for time."
Who isn't pressed for time? People on the internet are in a hurry. They need to find out a piece of information quickly. If your site is too flashy, slow to download, or your words don't make any sense, you'll lose their interest. They can go someplace else. This is what you DON'T want to happen.
The authors include great examples of site makeovers, showing you what works and what doesn't. For me, it was a great introduction to Nick Usborne, and I've gone on to read his book, NET WORDS. They also pointed me toward Ogilvy, another master of advertising.
I especially enjoyed the chapter on using poetic techniques to improve copy. "You won't snag or woo your customers with drabness; you'll woo them with skillful wordsmithing that penetrates their souls..." What follows includes techniques such as frosting, franking, seussing, and frameline magnetism; also, how to develop pace, rhythm, and poetic meter.
It's a short read, but full of insight. For anyone who ever wondered how business communication could be seen as a satisfying creative outlet, look no further than this book. (As you sing and dance your way merrily to the bank.)
--Reviewed by Heather Lynn Ivester
Average customer rating:
- Not up-to-date!
- An excellent book, but...
- Academics understand technology, not the business
- excellent book
- To the point
|
Electronic Payment Systems for E-Commerce
Donal O'Mahony ,
Michael A. Peirce ,
Hitesh Tewari , and
O'Mahony Donal
Manufacturer: Artech House Publishers
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Payment Technologies for E-Commerce
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Paying with Plastic, 2nd Edition: The Digital Revolution in Buying and Borrowing
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Implementing Electronic Card Payment Systems (Artech House Computer Security Series)
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ASIN: 1580532683 |
Book Description
As the Internet continues to transform commerce as we know it, the method of payment is one component that's critical to successfully conducting business across a network. Electronic Payment Systems offers the first comprehensive, up-to-date survey of the major electronic payment systems currently available.
Requiring only a basic familiarity with computing and networking, the book covers numerous Internet payment systems including E-cash, SET (secure electronic transactions), FSTC electronic check project, and Millicent. It identifies the properties unique to the various systems, provides a working knowledge of the necessary cryptography, and explains the protocols involved. In eight concisely written chapters, it provides all the background needed to understand how each payment system works and to select the system and financial software best suited to a specific company's needs.
Download Description
Look to this newly revised resource for an up-to-date, in-depth examination of how payments are made electronically across the Internet. The second edition covers the very latest developments in this quickly expanding area, including new security techniques such as the advanced encryption standard (AES) and multi-application smart cards. This timely guide provides background information on how payments are made in conventional commerce and gives you a comprehensive overview of the cryptographic techniques that are needed for online payments. It presents up-to-the-minute information on the status of secure electronic transactions (SET), electronic cash, account transfers, and micropayments, and features a completely new chapter on the exciting advances in mobile commerce. More than 150 illustrations and over 80 equations support major topics discussed in the text.
Customer Reviews:
Not up-to-date!.......2004-07-07
This book is from 2001 so it is definitely not up-to-date. In one table, it compares 25 different companies that offer payment options on the web but only 4 or so are even around. So I'd be wary about paying $88 for information that may not be too trustworthy. Seems geared more towards academics than professionals.
An excellent book, but..........2003-11-16
If you want a great overview of electronic payments, the various schemes in operation and how they work, this is the book for you. I downloaded the eBook version of this book to do some research on electronic payments and it proved invaluable. I have read only the following sections in detail: overview, security techniques and micropayments, but I would say the book is worth the price just for the lucidity, structured presentation and breadth of coverage of these chapters. The chapters on credit cards and other forms of ePayments look just as well written based on my cursory look at them. The language is precise and non-obfuscatory, readable by managers and technical folks alike, while providing a depth of detail adequate to design your own systems based on these principles, unlike your typical technical book! However, the eBook version has certain extremely annoying featires which compel me to give this book only 3 stars as opposed to the 5 stars it deserves: you can't print even a single page, you can download it only to 3 computers (which is a pain if you have a PC and a laptop at home, and a work PC, and if you then want to refer to it when on a business trip or vacation from another PC), and you can't copy and paste even a word from this document. Draconian copyright measures, if you consider that you can do all these things with a paper version of the book. This is exactly the kind of arrogance on the part of eBook publishers that's going to kill the industry, because I will never buy an eBook again unless I have no choice. If you aren't in a tearing hurry, I'd say get the paper version.
Academics understand technology, not the business.......2001-11-16
I believe this book is a good technical study in the bits and bytes of how payment systems work, yet lacks the real-world applications, value propositions, and financial information on why some payment systems work, and many others are complete failures in the real world. Technology is only one segment of the payment arena.
excellent book.......2000-07-01
this book has gathered information about payment system as good as possible.I hope every one that like E_banking technology see this book!
To the point.......1999-10-02
For those who are seeking the alternative topologies in Electronic Payment systems this book is a very good starting point with some very good references as well. Gives a good insight on the mechanisms as well. One downside is that too much emphasis is put on maths for security related subject compared to the general aim and tone of the book.
Average customer rating:
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Banking Online for Dummies
IDG , and
Paul A. Murphy
Manufacturer: Hungry Minds
ProductGroup: Book
Binding: Paperback
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ASIN: 0764504584 |
Book Description
Standing in long lines at the bank is a thing of the past. Discover the ways to save yourself time and money by banking online. Even if you've never logged on to the World Wide Web before,
Banking Online For Dummies brings you all the information and software you need to get started right away in doing all your banking online -- and taking real control of your money.
Banking Online For Dummies guides you safely through the mysteries of online banking, from banking basics to advanced advice on finding, using, and understanding the latest e-commerce and banking news online. Discover the ease of managing all your money with several popular financial software packages -- including Managing Your Money, QuickBooks and QuickBooks Pro, Microsoft Money, and AOL BankNOW -- as you master the skills of transferring funds, reviewing your accounts online, paying bills, and more. Plus, the book comes with a bonus CD-ROM that includes Netscape Navigator and Internet Explorer Web browsers, trial versions of QuickBooks and QuickBooks Pro, and direct links to the entire universe of online resources listed in the book.
Customer Reviews:
Big disappointment !.......2000-08-29
As I am a fan of Dummies series, I thought that this book would be such a good starting point to understand Cyberbanking. However, I was highly disappointed due to its poor content. It was written for only "how to use" purpose, rather than giving information about online banking. And the scope of the book is just limited with US.........
Book Description
Packed with tips for finding and keeping clients through the Web, this is a soup-to-nuts marketing guide for financial planners who want to develop an Internet presence. From staking out a specialty to creating effective e-mail newsletters, The Financial Planner's Guide to Moving Your Practice Online takes advisers through every step, every consideration, and every precaution for navigating the uncertain seas of the Internet.
This thorough, easy-to-use handbook is full of invaluable resources for planners striving to build their brand online. It includes chapters devoted to finding leading Web site developers, crafting an effective site design, and measuring and evaluating site traffic.
Financial planners will also find invaluable information on how to prospect for clients through direct e-mail marketing, learn the pros and cons of Internet advertising venues, discover how to create a Web-based marketing campaign, and much more. Durrie details how planners can use databases to pool their efforts and mine more effectively for information. He also devotes a chapter to the crucial issue of regulatory compliance for financial planners marketing their practices on the Web. There isn't anything of its kind in the marketplace that is as practical, thorough, and useful for planners looking to integrate the Internet into their practices.
Average customer rating:
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Electronic Financial Services: Technology and Management
Hakman, A Wan
Manufacturer: Chandos Publishing (Oxford) Ltd
ProductGroup: Book
Binding: Paperback
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ASIN: 1843341328 |
Book Description
Summary: Unlike other books on e-finance, this book covers the issues of technology management. It introduces the latest information and communication technologies (ICT) that managers need to know about. The book also includes examples of state-of-the-art information systems that are supporting the Internet operations of many financial service institutions. Several chapters in the book are dedicated to the technologies deployed in various areas - including banking, insurance, stock trading - and discussions on solutions to some of the contemporary problems in these areas. Key Features: 1. Jargon is not avoided, but is explained thoroughly 2. Includes studies of e-finance systems in use by the major financial services in the world 3. Small case studies are included, plus questions for discussion are given at the end of each chapter 4. A comprehensive glossary is supplied The Author: Dr Hakman Wan is an assistant professor with the Open University of Hong Kong. Dr Wan is an expert on the development of the electronic finance market and the technology being deployed. Readership: The book is written for business managers that are interested to know the technology behind an electronic finance system and for those who wish to probe into the technology in search of opportunities. The book is also suitable for postgraduate students. Contents: New age of financial services Information technology and the Internet E-banking technology and design E-payment E-insurance E-stock trading E-fundraising and other services Security management Regulatory compliance Financial risk management Postscript Appendix Glossary Bibliography
Average customer rating:
- An Alternative
- Pretty Boring Alright...And LAME TOO!
|
Boring Way to Make Money Online! & Laugh All the Way to the Bank
Dr. Vasu K. Brown
Manufacturer: BookSurge Publishing
ProductGroup: Book
Binding: Paperback
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ASIN: 141964405X
Release Date: 2006-07-21 |
Customer Reviews:
An Alternative.......2007-09-11
I can't resist reading about anything published in this genre. Learning how to make money is a truly fascinating subject. You may want to take a look at Make Money Online: My Formula For Online Marketing Success, by Ron Taylor.
Taylor's book is actually a report of 36 pages, but each page contains about 300 words of text--no graphics or large print.
Pretty Boring Alright...And LAME TOO!.......2007-09-03
What a stupid waste of money!
If I can save others from getting ripped off by this cheesy self-published book them it will make it worthwhile for me to have been ripped off.
The book is thin and about the size of a category romance novel (except much thinner). Each page is 1/2 filled with words and have margins of more than 1 inch all the way around. So, each page is mostly blank.
The author, Vasu Brown, starts off by saying to put money in CDs. What?! That's the "boring" way to laugh all the way to the bank?
Then he (or she...not sure if "Vasu" is a female or male) goes on to explain the "perfect" home-based business on the Internet. He states that you'll make about $8 an hour. Whoopee! He talks a few pages on getting up and running then moves onto taking public domain intellectual property and repackaging it.
The problem isn't so much the information but it's his LACK OF a full explanation as to what to do. The book is scattered, not very well organized, doesn't offer good enough explanations for the "businesses" and "investment" strategies, and lacks good grammar skills. It reminds me of a book written by someone with English as a second language.
Save yourself the money otherwise the only person laughing all the way to the bank is Vamu Brown with YOUR MONEY that he ripped off from you for this SUPER LAME BOOK!
Book Description
This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on October 1, 2000. The length of the article is 4815 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The 2000 Internet Survey.(internet mortgage industry survey information)
Author: Warren H. Myer
Publication:
Mortgage Banking (Magazine/Journal)
Date: October 1, 2000
Publisher: Mortgage Bankers Association of America
Volume: 61
Issue: 1
Page: 42
Distributed by Thomson Gale
Book Description
This digital document is an article from Mortgage Banking, published by Mortgage Bankers Association of America on March 1, 2005. The length of the article is 4994 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: 2005 mortgage IT all-stars: a fresh class of standout technology leaders makes up the 2005 group of Mortgage Banking's IT All-Stars. All 13 have interesting stories to tell, and reflect the progress being made in the industry.(COVER REPORT: TECHNOLOGY)
Author: Dona DeZube
Publication:
Mortgage Banking (Magazine/Journal)
Date: March 1, 2005
Publisher: Mortgage Bankers Association of America
Volume: 65
Issue: 6
Page: 26(8)
Distributed by Thomson Gale
Average customer rating:
|
2005 Update: Online Real Estate Advertising
Borrell Associates Inc.
ProductGroup: Book
Binding: Digital
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ASIN: B000G6B9NU
Release Date: 2005-07-01 |
Book Description
While overall real estate advertising flattens, the online portion will grow 55 percent this year. Online is poised to overtake the longtime leader in this category -- newspapers -- by 2009. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. Lead generation and paid search have emerged as the leading forms of advertising, with agents and brokers paying an average of more than $1 per click and $10 per lead. Our 27-page report offers 12 charts and graphs and a foreword by our advertising analyst, Kip Cassino. Cost: $995. An executive summary is available free.
Average customer rating:
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The ABCs of ASPs.(Application Service Providers)(Statistical Data Included): An article from: Government Finance Review
Yonghong Liang ,
Michael Madden , and
Robert Roque
Manufacturer: Government Finance Officers Association
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ASIN: B0008JAS64
Release Date: 2005-07-28 |
Book Description
This digital document is an article from Government Finance Review, published by Government Finance Officers Association on December 1, 2000. The length of the article is 3783 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The ABCs of ASPs.(Application Service Providers)(Statistical Data Included)
Author: Yonghong Liang
Publication:
Government Finance Review (Magazine/Journal)
Date: December 1, 2000
Publisher: Government Finance Officers Association
Volume: 16
Issue: 6
Page: 29
Article Type: Statistical Data Included
Distributed by Thomson Gale
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