Product Description
Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and produced meticulously with the participant in mind. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips the reader with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As the reader undertakes the complexities of daily responsibilities and tasks, Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track. Whether you are a professional or a novice, you will find this guidebook a must-have if you are planning the Academy Awards or your daughter's wedding. The information found in this book is suitable for creating any event for any theme, size, location, or budget. Two significant, timely, and relevant advantages this book offers that you will not find elsewhere are Environmental Friendly practices and the latest up-to-date technology applications and gadgets. **2007 Eric Hoffer Book Awards: Notable in Bus
Customer Reviews:
Great Book for all Levels of Event Planners.......2007-07-05
This book is a fount of knowledge. Its simple to read and easy to follow. I thought it would be a person spouting about how great they are and not alot of practical information. But I was wrong. This book is helpful in many ways: for the beginner it provides a practical guideline to get started; for the intermediate planner it provides further ways to improve what they have begun; and for the advanced planner it hones their skills with the latest ideas and information.
For myself as an advanced even planner, it confirms that I am right on track with the trend for event planning. The CD with the forms and such are very useful and easy to customize for each planner or event.
I have already recommended this book to a large organization to use to train other event planners!
Event Planning made easy.......2007-04-11
This is a great high level overview of event planning. I am still looking for a reference with more detailed checklists and events of a more civic nature. But it was great to get the accompanying CD to use to start making your own checklists. And a great way to see all the possible areas that could be involved with planning events, especially large ones.
Very informative.......2007-04-09
Having to plan an event? First time or old pros needing a refresher go no further than this book. Shannon Kilkenny has outdone herself here with step by step instructions and tips to walk you through the whole process of planning and executing even the most difficult event you've ever faced. I found the charts, lists and forms both in the text and the copies on the CD ROM for easy print out to be the most beneficial.
I think the best thing about this book is that you can take away something from reading the whole book cover to cover. But you can also take away information from individual chapters if the whole book doesn't apply to you. The best example of this I can give is that my mother was panicked last week over trying to plan my little sister's 16th birthday. I told mom that while I'd only read this book last week for a friends baby shower that I thought she might want to take a peek at it. When I came over the day before my sister's party to help with setup my mom said that the book had more than paid for itself. It had shown her a much less stressful way to do what she was trying to do. She said that she skipped the chapters aimed at event planners but that a lot of the later chapters helped her immensely in avoiding disaster or over planning for the party. This is a definite read for anyone trying to plan an event from the smallest birthday party to a large banquet or conference.
If you want the depth, Complete Guide to Successful Event Planning is the item of choice........2007-04-07
If a reference to planning events is needed you can't do better than Complete Guide to Successful Event Planning, a pick for planners and public libraries alike. Here's all the basics for planning all kinds of events, from seminars, receptions, weddings, dances, reunions and retreats. From money-saving tips and identifying and reaching target markets to choosing dates and designing events, it covers all aspects from budget to set-up and beyond. A few other guides cover this topic lightly - if you want the depth, Complete Guide to Successful Event Planning is the item of choice.
An Inspirational Guide To Success! .......2007-03-26
I've planned successful corporate Christmas parties, software user group conferences, non-profit fundraisers, weddings, church gatherings, and awards banquets but I found new ways to enhance my services and make the processes flow more smoothly when I read "The Complete Guide to Successful Event Planning".
Shannon Kilkenny provides comprehensive planning guidelines in a way that stimulates further brainstorming and creativity. She teaches you how to easily and systematically envision, create and run a fantastic event that will be memorable for all of the participants, enjoyable for the planner, and profitable when appropriate.
I particularly liked her advice on "greening" your event. Providing organic meals and other environmentally friendly offerings sends a positive message to participants, the community and potential clients. People want to hire event planners who are responsible people. What better way to demonstrate and promote your services than to host an event that is appealing, well-run and certified as environmentally sound?
This book does an excellent job of guiding you through the process of planning a successful event and is a must have for anyone who may be called upon to coordinate a gathering.
Book Description
Learn the fundamentals of strategic business planning as they apply to the airline industry with WHEELS UP: AIRLINE BUSINESS PLAN DEVELOPMENT. Focusing on issues of particular concern to airline professionals, this timely book covers such topics as flexibility in the current competitive environment, the importance of understanding the structural organization of an airline, and the considerations necessary when making any strategic decision. In addition, you are encouraged to consider current trends (post-9/11) and topics of special interest (cost-cutting, aircraft fleet management, and corporate structure) while learning the process of creating a successful business plan.
Customer Reviews:
Unique and Enlightening.......2007-05-11
I work in the airline business and was delighted to find a book that focuses on the fundamentals of airline strategic business plan development. The book captures the unique elements of airline business including the airline business environment, schedule, network and fleet planning, cost management and reduction and airline business models.
The book is well written in an easy to follow and understand format that should make it accessible to the various stakeholders of the air transport business. This is a must read book for all managers in airlines.
First book ever written on this subject and well needed.......2004-03-14
This is the world's first book ever written on airline business pland development. The author outlines the true "elements" of an airline business plan versus the generic business plan. Anyone interested in starting a big or small company, airline or otherwise, must have this book. Every airline, airport, air cargo operator, consultant, entrepreneur, investor, and enthusiast must have this reference on hand. Excellent work!
Average customer rating:
- Comprehensive Textbook
- Too much, too little, need more -- focus
|
Profit Strategies for Air Transportation (Aviation Week Books)
George Radnoti
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
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Similar Items:
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Wheels Up: Airline Business Plan Development
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Flying Off Course Third Edition
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Airline Marketing and Management
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Simpli-Flying: Optimizing the Airline Business Model
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Air Transportation: A Management Perspective
ASIN: 0071385053 |
Book Description
* Presents practical and profitable solutions to problems encountered by commercial and regional airlines, charter, cargo, and corporate aircraft operations, businesses, and fractional and lease aircraft companies
* Details save-money, make-money strategies and simulates trips for profit-and-loss analysis
* Includes performance case studies
* Covers methods of fuel conservation, environmental concerns, maintenance, and more
Customer Reviews:
Comprehensive Textbook.......2007-03-25
This book provides a comprehensive coverage of the technical and economic aspects of various facets of air transportation including commercial airlines, charter operations, corporate services and other related businesses such as leasing company operations and fractional ownership. The reader gains insights into the areas where costs can be saved and revenues enhanced. For example, the author presents various strategies to minimize fuel usage and hence improve the bottom line.
The book is well written allowing it to be accessible to people working in various specialties in the air transportation business that have opportunities to learn about economic air transport operations. Among the subjects covered include aircraft maintenance economics, various aircraft financing options enabling managers to evaluate those most beneficial for their business and revenue enhancement strategies. The reader will be pleased to learn that environmental issues are not forgotten.
Overall, a useful and helpful book for managers in the air transportation industry who need to learn how to minimize costs, improve revenue and thus enhance profits.
Too much, too little, need more -- focus.......2003-12-13
The title is misleading. I searched through every chapter to decipher how to make a profit with passenger, cargo, and/or other areas of air transportation. It covers a tremendous amount of information like aircraft configurations and technical designs. Unfortunately, and all so common, lots of problems given about aviation; but few solutions offered about profit strategies!
Each chapter technically covers an area of air transportation, but even the short chapters are not extensive enough. Only the most fundamental elements are written. There is not enough pertinent information delivered for the reader to absorb a firm understanding about air transportation.
The problem is that this 500 page book covers an awful lot of technical material. He selectively crammed it all into 500 pages. Some important elements are missing. The title of the book should be more concise about which audience the author wanted to attract, and spread all his great information into two brilliantly-written volumes.
Book Description
THE WILEY EVENT MANAGEMENT SERIES
The complete guide to event risk management, safety, and security
Practical strategies and resources for any size event!
With any event comes risk-from rowdy guests at a festival or convention to a life-threatening riot at a sports event. Event Risk Management and Safety provides a comprehensive resource for managing event risk and limiting liability for modest and grand events. Presenting theory and practical applications, this book covers topics such as measuring risk, alcoholism and drugs, crowd control, fire safety and emergency medical services, food and water safety, outdoor events, and much more.
Other features include:
- Case studies examining problems and solutions to real-world situations
- Key terms and risk-management exercises
- New techniques to forecast and manage the global challenges of the twenty-first century
- Comprehensive appendices containing additional resources, alcohol and beverage commission contact information, and practical forms
Customer Reviews:
Theorical and practical approach.......2007-03-16
The two first chapters have a theorical approach worthy of an academy writer. But the ongoing chapters, although have useful information and practical, lack of structure.
One of the Best Books in Risk Mangaement.......2007-02-28
This is a great book for anyone in the Sports and Entertainment Industry. The book is a great reference which I use daily for event security purposes.
Spectacular.......2002-08-03
The information in this book is priceless. It gives a good idea of some of the mishaps that might happen at events and it gives helpful tips on avoiding disasters. Very informative too.
Book Description
The hosting of sports events, be they large international events or smaller niche interest events, has huge and long-lasting impacts on the local environment, economy and industry.
Strategic Sports Event Management: An international approach provides students and event managers in the industry with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to firstly understand the importance of a strategic approach, and secondly how to implement strategies that can achieve successful sports events over the short and long-term.
Using international case studies such as the Sydney olympics 2000, Boardsurfing events in the UK, US and Australia, Manchester Commonwealth Games 2002, Salt Lake City Winter Olympics 2002 and Athen Olympics 2004, this text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, teh media and promoters.
* The planning process; short term and long term benefits, and evaluations.
* Operational strategies including IT, communications, equipments and personnel.
* The importance of long-term as well as short term strategic plans and the impact of hosting sports events.
* Builds a conceptual framework for the planning, organising, managing and evaluating of sports events.
* International cases and examples, of both large and small sports events, from first-hand experience and research.
Book Description
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world—and what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus.
The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail—including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand.
The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines:
the question of diversification vs. specialization
vertical, horizontal, and diagonal integration
acquisitions, mergers, and strategic alliances
franchise contracts, management contracts, leaseholds, and ownership
branding and globalization
why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
Average customer rating:
- Good simulation. Some research required.
- Have The Antacid Standing By
- New 4th Edition...on it's way
- Where's the rest of the simulation? It's important!
- One of the top business strategy simulations
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Airline: A Strategic Management Simulation (4th Edition)
Jerald R. Smith , and
Peggy A. Golden
Manufacturer: Prentice Hall
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Air Transportation: A Management Perspective
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Concepts in Strategic Management and Business Policy
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Concepts in Strategic Management and Business Policy, Ninth Edition
ASIN: 0130654884 |
Book Description
Easy to start-up and use—even for readers with no computer experience—this Windows based strategic management simulation turns individuals into teams with the responsibility of running a regional airline. By analyzing a company's history, financial reports, and other information provided, the teams make decisions concerning hiring, forecasting, suppliers to use, costs, etc. Teams are challenged to establish objectives, plan the strategy to accomplish those objectives, and then operate the airline on a quarter-by-quarter basis. Each team's decisions are input into a computer which acts as the flying public and assigns sales to each firm based on the decisions each has made. Team members are shown how to keep adequate records, analyze happenings and develop relationships, effectively organize the team, and delegate the work. For use by various organizations promoting team building, strategic management, and marketing strategy.
Customer Reviews:
Good simulation. Some research required........2007-04-15
This is an integrative simulation: one must make decisions in all of the areas of running a business. Although the context is the airline industry, most, if not all, of the generic decisions one must make in business are contained. For example, decisions must be made in the areas of price, promotion, training and dividends.
I use this simulation in some of my upper level business classes. Since it is a strategic simulation, you need some prior knowledge of the different functional areas to make wise decisions. If you do not possess this prior knowledge, then you need the willingness to do some research in your areas of weakness.
Many of my students find this to be one of the highlights of the class. Some, however, do struggle with it. If one keeps an attitude of learning as the ultimate goal, and stays motivated towards that goal, then this simulation can be a positive learning experience. The simulation can and will probably require serious thought and effort.
Have The Antacid Standing By.......2003-11-08
This is one of the least pleasant learning experiences I have ever been through. I used this book and associated software (which you must download) in a graduate Aviation Route Planning class, and this book takes every opportunity to disappoint.
Understand that this is a simulation guide and you must use the simulation as part of a registered class. As for faults, there are many. The most glaring error is the almost total absence of information related to selections you must make from the very beginning. There is essentially no discussion of pros and cons of various options presented, therefore if any of the information is not completely understood prior to beginning the class (which obviously defeats the purpose of the class) errors can be made which can prove disastrous for the remainder of the simulation. Only my long history in the industry assisted me in making reasonable choices in the numerous gray areas.
If you insist on taking a class that uses this simulation, buy a comprehensive airline management text and read it prior to starting the class (perhaps the books by Douganis would be most helpful). Don't even think about buying this for personal use; you will get nothing from it.
As an aside, the software is extremely buggy (for myself and many others in my class), so be prepared to enter all decisions multiple times, have data disappear, never be able to find your information, etc.
All in all this is without peer in the truly horrible textbook category. If you can take an equivalent course based on case studies, or for that matter ANY other text, by all means do so. I was obviously very disappointed by this book (and software): it sounded like a good idea at the time, and I genuinely thought it could prove of value to my knowledge of the materiel; instead all I got was indigestion.
New 4th Edition...on it's way.......2001-01-11
Stay tuned folks, the new and improved 4th edition is scheduled for publication during the third quarter of this year!
Where's the rest of the simulation? It's important!.......2000-05-11
The manager or student who does not have the assistance of an 'airline-experienced' professor, the computer software and the additional training material makes this simulation process much more difficult to comprehend, understand and complete. If the publisher and the writer would include the extra material plus the computer software, this could be a great training tool for many airline managers and others.
If you must buy this simulation in its present form, consider purchasing Paul Dempsey's book: Airline Management to get through this.
One of the top business strategy simulations.......1999-09-28
Used worldwide, this is one of the best selling simulations for use in senior level business strategy, global strategy, marketing management, services marketing/management, airline management and tourism managment courses. The book that is listed is the STUDENT MANUAL for the course. The instructor will have the software for the simulation. This is not a stand-alone product but must be administered by the instructor in the course. This book would be the same book as purchased in the college bookstore.
Average customer rating:
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Strategic Management in the Hospitality Industry, Second Edition
Michael D. Olsen ,
Joseph J. West , and
Eliza Ching Yick Tse
Manufacturer: Prentice Hall
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ASIN: 0131710702 |
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- California's Wine History
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Harvesting the Dream: The Rags-to-Riches Tale of the Sutter Home Winery
Kate Heyhoe , and
Stanley Hock
Manufacturer: Wiley
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Chalone: A Journey on the Wine Frontier
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A Tale of Two Valleys: Wine, Wealth and the Battle for the Good Life in Napa and Sonoma
ASIN: 0471429724 |
Book Description
Harvesting the Dream is the rare story of a large and successful business that remains family owned and continues to operate on the basis of professional and personal integrity. You’ll follow the Trinchero family from their common origins in a New York flooded with immigrant families like themselves, to their uncommon rise to success, to the present business challenges they face in the new Napa Valley. Their story brings the American dream to life–and underscores the reality that hard work and the willingness to defy well-rooted conventions are still the building blocks of business success.
Download Description
The true story of an immigrant family's rise to prominence and the brand that rewrote the rules of wine
Harvesting the Dream tells the inspirational story of the Trinchero family and its Sutter Home winery, now among America's largest and most successful vintners. More than just a business success story, it's also the tale of an immigrant family's half-century journey to achieve the American Dream. Against all odds, Sutter Home's light and sweet White Zinfandel became America's bestselling wine and a staple at tables across the country.
Harvesting the Dream uses the Sutter Home story to teach profound business lessons about the importance of calculated risk and creative thinking.
Kate Heyhoe (Cherry Valley, CA) is an award-winning online editor, author, and cofounder of the Web's first food and cooking ezine, Global Gourmet (globalgourmet.com).
Stanley Hock (Albany, CA) is a California wine industry marketing and public relations consultant who, for 13 years, was Communications Director for Trinchero Family Estates, owner of the Sutter Home, Montevina, and Trinchero wineries.
Customer Reviews:
California's Wine History.......2004-03-02
HARVESTING THE DREAM:
The Rags-To-Riches Tale Of The
Sutter Home Winery:
By Kate Heyhoe and Stanley Hock
Kate Heyhoe and Stanley Hock have cooperated on a timely rags-to-riches story, one which pays tribute to hardship, hard work and unqualified success. "Genuine, generous, and humble, the Trincheros stand out in glitzy Napa Valley for their philanthropy, world-class employee programs, and long-term community involvement," says publisher John Wiley & Sons, Inc.
The Sutter Home Trinchero family migrated from Italy to New York city for the usual reasons not long after World War II. Little did they realize their reasons for success would take them to far-away California, a continent away. They arrived in the late 1940s and ploughed their fate into the long-dormant Sutter Home winery. They would restore it, and they had the grit and determination to bring it to fruition. At one period it meant living in an unheated motel cabin with outdoor facilities.
By the 1950s the family was producing 52 different wines. Their success was based on strong family discipline, a certain amount of risk-taking and the "fortuitous accident" leading to their creation of the first White Zinfandel, thus the Part II of the book entitled, "Eureka! Liquid Gold and the Blush Rush."
Historians and students will appreciate the seven-page index to this viticultural account of California's colorful past.
Kate Heyhoe is an important pioneer in the field of food. On line since 1994, her earliest Electronic Gourmet Guide gave way to her current Global Gourmet site, (www.GlobalGourmet.com). Her newest books, besides, Harvesting the Dream, are A Chicken in Every Pot, a study of international chicken dishes and Macho Nachos, a worldly look at chip adornment and entertainment fun. She is also author of Cooking with Kids For Dummies.
Stanley Hock is former communications director for the Trinchero Family in Napa Valley. In a 25-year career in California's wine industry, thirteen of these years were spent as director of communications for the Sutter Home Winery. Hock also collaborated with James McNair in the compilation of the Sutter Home Napa Valley Cookbook.
Book Description
Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.
Among the new features and topics included in this edition are:
* international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines
* user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries
* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances
Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.
* Specifically written for the travel and tourism industry with strategic management applications and theory
* Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding
* Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays
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- The Heart of Coaching: Using Transformational Coaching to Create a High-Performance Coaching Culture (3rd Edition)
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