Book Description
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people - an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads - using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to "crack" The AdSense Code and unlock the secrets to making money online.
Customer Reviews:
Very Helpful.......2007-10-24
This is a very helpful book and there are plenty of valuable tips that make it a worthy investment. I don't understand some of the negative reviews, perhaps these readers were expecting the Holy Grail.
BEST ADSENSE BOOK EVER!.......2007-10-19
I have read tons of books on online markting. Joel Comm has done an EXCELLENT job at putting together a real clear and well written guide on how to leverage AdSense.
Very Good book.......2007-10-15
The AdSense Code: What Google Never Told You About Making Money with AdSense
I have bought and read this book and found it to be a very good book to give you an over view of how to maximize you AdSense exposure to increase revenue . This book, also, explains how Google search engine works, which I've found it even more interesting. I have added Google AdSense, search option, and referrals, to my web site to give it a business look, you can see it at
http://www.DoLittle-Strategies.com
to give you a good visual image.
Easy Read and Has Informative Content.......2007-10-12
I enjoyed this book and definitely learned things I did not know about optimizing page layouts and ad styles on web pages. The author also provides a lot of links and information about tools that can be used to manage and monitor your adSense account. The only slightly negative thing to say is the author spends quite a bit of time advertising his own products, but hey we live in a capitalist system. This book was worth the money.
Not a bad book on Adsense.......2007-10-12
I read Joels other books on Adsense as well and
this one goes into some more in depth detail on
certain aspects of Adsense. I recommend it and give
it four stars.
Average customer rating:
- Good how-to reference, BAM and BRE can be addressed more
- Well balanced, provides insight in how things work
- Good, but not complete
- Great for reference, great for learning BizTalk
- Excellent Book!!!!
|
BizTalk 2006 Recipes: A Problem-Solution Approach
Mark Beckner ,
Ben Goeltz ,
Brandon Gross ,
Brennan O'Reilly ,
Stephen Roger ,
Mark Smith , and
Alexander West
Manufacturer: Apress
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ASIN: 1590597117 |
Book Description
BizTalk 2006 Recipes: A Problem-Solution Approach is based on the experiences of many of the most prominent experts in the field. It features over 170 problem-solving recipes for BizTalk developers and administrators.
BizTalk Server 2006 builds on the heritage and core architecture of BizTalk Server 2004, leading to a powerful tool that encompasses the latest Microsoft technologies and industry standards for automating and managing business processes. BizTalk Server 2006 adds incremental value to BizTalk 2004 by improving administration, deployment, and other key areas of the product.
Customer Reviews:
Good how-to reference, BAM and BRE can be addressed more.......2007-02-18
Though this book covers basics, it is a good reference book to learn what some of the real world scenarios are and how to solve them.
However, if you assume this a 1-2-3 type "recipes", you may find challenges in following the instructions. To name a few, just try out Recipe 5-2 from the Sample Chapter of this book, I wonder how many people can get it working. You will also need good enough of background to jump right into some topics such as BRE and BAM, or you will be left with a lot of "Why" and "How" while reading some talk-through descriptions (Yes, you are reading right, not step 1-2-3 at all). "Related Activities" in Recipe 9-1 is one of many examples.
You may be questioning yourself and try to look for sample codes/project download from the publisher Apress official site. You will be very disappointed how many key subjects out there. This may be the nature of the BizTalk implementation, unlike other subjects such as C# coding sample which author can just zip and ship the sample codes out for download.
Overall, this book is fine. To me, it seems this book came out rush. More proof-reading can make this book better.
Well balanced, provides insight in how things work.......2007-01-10
BizTalk 2006 Recipes is a refreshing book. Rather than re-organize the existing help, they have taken the time to address dozens and dozens of common scenarios and provided "recipes" for each of these.
This is information that you don't find in the help. Just like a cookbook, appetizers, breads, drinks, poultry, salads, etc., BizTalk 2006 Recipes uses the same paradigm, Schemas, Mapping, Messaging, Orchestrations, etc. For each "recipe," you have the problem you are trying to solve, the solution for the problem, and then best part, "How it Works," which explains the underpinnings of each of the topics. They pick both simple and advanced topics and it is structured to allow you to either go through the book end-to-end or to use it as a reference. I think this is a great compliment to the existing documentation and a handy reference for any BizTalk developer.
Good, but not complete.......2006-10-24
I find that the examples given in this book cover the basics well. There is nothing about the EDI subsystem or the Sharepoint Adapter.
Great for reference, great for learning BizTalk.......2006-10-05
This is a piece of the review I wrote on my blog (putting the URL would be against the policies here so I'm leaving it out).
The book format: It is a recipe book so is written in a "Problem, Solution, How it works" style format with each chapter being given an introductory page or two preface. This book will be a great one to have around as a reference book, but I have to say that I also enjoyed reading it cover to cover (well almost... honestly I skimmed chapter 10, this chapter probably could have been done away with and the contents moved to other chapters).
The book is fairly comprehensive in covering BizTalk soup to nuts; there is a chapter on Schemas, one on Business Rules engine (more on this one later in the post), one on BAM and one talking about HAT. The writing styles of the various authors were not too apparent, but rather fairly subtle; sometimes in code samples they were apparent however; one chapter has code that uses both hungarian notation on variables, but also on function parameters. That should be done away with in this persnickety developers opinion. I have to say that from still fairly green knowledge of BizTalk, it appears that at least some of the authors have implemented a fair amount of BT solutions in their careers; to me this was evidenced by the "NOTE" sections that were lusciously littered throughout the text that included well thought out pitfulls and other tips to assist in your BizTalk solutions. In my opinion the one chapter that stuck out (and obviously I could be wrong) as one that wasn't written from experience but rather written from a "I just learned this" kind of perspective was the business rules engine chapter 5 (which ironically is available for free download from Apress).
Overall, I would give this book 3 tivo thumbs up, 4.5 stars out of 5 rating. Get this book if you need assistance with BizTalk 2006.
Other side notes, the authors created a blog site just for the book, but thus far only posted one comment and apparently aren't interested in doing much blogging, I'd love to see that change.
One other note I forgot to include; there was a couple spots that made reference to BizTalk 2004; one of the spots was more of a "if you are used to doing it this way, here is what you will have to do now" kind of reference; I found that appropriate; the other one was "here is how to do it in 2004 and here is how to do it in 2006". That one the book could do without. I don't recall where in the book they were; but for the authors knowledge it was the first 2004 reference in the book that could go and the 2nd one could stay :) I gave them the full 5 stars since they are first to market; I think 4.5 stars would be an appropriate rating on this book. Great job to the authors!
Excellent Book!!!!.......2006-09-28
This is an excellent book for Biztalk, Only suggestion is read the Biztalk 2006 white paper from the Microsoft website before you read this book. The authors have presented the content in a very easy to understand manner, without beating around the bush.........
Book Description
Build Your Own Database-Driven Website Using PHP & MySQL is a practical guide for first-time users of PHP & MySQL that teaches readers by creating a fully working Content Management System, Shopping Cart and other real-world applications. There has been a marked increase in the adoption of PHP, most notably in the beginning to intermediate levels. PHP now boasts over 30% of the server side scripting market (Source: php.weblogs.com). The previous edition sold over 17,000 copies exclusively through Sitepoint.com alone. With the release of PHP 5, SitePoint have updated this bestseller to reflect best practice web development using PHP 5 and MySQL 4. The 3rd Edition includes more code examples and also a new bonus chapter on structured PHP Programming which introduces techniques for organizing real world PHP applications to avoid code duplication and ensure code is manageable and maintainable. The chapter introduces features like include files, user-defined function libraries and constants, which are combined to produce a fully functional access control system suitable for use on any PHP Website.
Customer Reviews:
Book is too old.......2007-10-19
This book is way out of date. There are more up to date versions available.
Great for biginners, but out of date for today. .......2007-09-10
True to Site Point's method and style, this book makes it easy to jump into the basics of it's subject. Easy to navigate and full of helpful tips and hints, all the matieral is easy to access.
However a word of warning for those who may wish to purchase this book- get a newer version! This version covers PHP4.0 which is being discontinued from use in November of 2007. Learning PHP4.0 will not be very helpful after November, so Look for the newer version of this book and you will be set.
I found this to be the newest version as of this posting: Build Your Own Database Driven Website Using PHP and MySQL
I was quite sad when I realized I had purchased, and then read through, the whole book and then found out that PHP4 will be discontinued. You need PHP5 or PHP6 to be effective and up to date.
Also, if you are not an absolute beginner at the subject, this book is probably not for you. You can find more advanced books on the subject that will help you in your php quest. I found the first couple of chapters to be a bore, and maybe even an insult, because they covered 'how to use windows' how to open notepad, or how to do the equivalent in mac.
Excellent Book.......2006-07-10
I highly recomend this book. I think it best serves those who already know the syntax of PHP, but it is a excellent book. I recomend either "Learning PHP" (The O'Reilly book) or "PHP for the World Wide Web : Visual QuickStart Guide" for a beginner. Both of these books will help you learn the syntax and concepts of PHP, but then it is best to move on to a book that gives practical examples, and this book excells at giving practical examples.
A good book for getting started with php and databases........2006-07-04
By reading just the first 4 chapters I was able to create my own webpages using php and the mySQL database to store tables of data. It has some good example programs that you can follow.
Sitepoint PHP and MySQL.......2006-04-20
Sitepoint (both the books and the website) is an excellent resource for quick learning of the latest and greatest in web development technologies, and this book proves it. Very clearly written and easy reading; a practical, hands-on tutorial. Provides everything necessary to develop and serve up a top-notch website backed by a powerful database.
Average customer rating:
- DOUG MILLSTIEN IS OUT OF THIS WORLD
- Setting your brand on fire.
- my review
- Not Hype! A System for Reality...and innovation.
- Beyond the Frontiers - A genetic approach to the Brand
|
Firebrands: Building Brand Loyalty in the Internet Age
Doug Millison , and
Michael Moon
Manufacturer: McGraw-Hill Osborne Media
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Binding: Hardcover
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Marketing by the Dashboard Light
ASIN: 0072124490 |
Book Description
This book explains digital branding and how to implement it in the current marketplace.
Download Description
This book explains digital branding and how to implement it in the current marketplace.
Customer Reviews:
DOUG MILLSTIEN IS OUT OF THIS WORLD .......2007-08-07
This person cant write if his life depended on it, i read it and now used it for a door stop. I wouldnt recommend this to anyone. I might use it if hes lucky for my son to sit on at the dinner table.
Setting your brand on fire........2001-06-09
There are so many books on the market that discuss the concept of 'brand' from so many different points of view, that it's difficult to sort out the good from the bad. This is one of the good ones.
Moon and Millison define the basic concepts around brand. They explain in clear buzzword-light language what influences the growth and positioning of a brand. Finally, they provide ample and well-explained pointers to further reading to help understand some of their basic ideas more clearly.
As a consultant working for a systems integrator, one of the things that impressed me the most was the focus on execution. Many books about branding seem to imply that the technical details are irrelevant to brand success, but _Firebrands_ makes the point that a relationship with a customer only has brand value when supported by appropriate policies, training, and technical infrastructure. This is a message that can't be, IMO, repeated often enough.
Well worth the time to read.
my review.......2001-03-08
I have read Firebrands and found it extremely useful. As a systems integrator in St. Louis, I have used this book to help my clients understand the importance of a technical infrastructure in building a vibrant brand.... Mind you, this is not a 60 second brand manager book.
Not Hype! A System for Reality...and innovation........2001-03-05
Firebr@nds is not a bedside book, it's a cookbook, a tool for being AT CAUSE when it comes to building successful, powerful communications for the internet.
As a Technology Interface Architect , the building of brand into the interaction of the product is vital to it's success.
My clients over the past 12 years have been besieged by what appears to them this mysterious thing out there that will grow over some process, that we will somehow invoke, and it will be successful if the powers that be are on our side.
This book makes it all very clear, while eliciting sympathy for all of us who have built brands. A genuine appreciation for its complexity is gained as you read a systemization of brandbuilding in Firebr@ands.
Moon has given us a thorough and deep taxonomy for building the brand from many different pragmatic angles. The dramatic distinctions in language make it easy to use the language as a tool in any company when it comes to educating organizations in building brand.
This is a book that I will return to over and over again as I help my clients grow their products into the future. It was a very brave, and necessary book to write. BRAVO!!!!
Beyond the Frontiers - A genetic approach to the Brand.......2001-03-01
As the Chief Technical Officer of a Texas based e-services and print communication firm, I live in this interactive brandspace on a daily basis. The problem with this brave new world of pixels is simply that much is said and much is written but little intelligent communication occurs. I find the innovative and far reaching approach taken by Michael Moon to be the de facto foundation for the next "big thing".
The approach that one must take to these new media spaces and channels is not readily discernible from the clearly defined trails blazed in the more traditional areas of branding. This new territory is as different as the Earth is from the Moon [no pun intended]. The book travels beyond the areas marked as "unknown - there be dragons here" and opens a clear and understandable path into formerly mysterious areas.
What we need out here in the field is less hype and more substance. Firebrands is a rational, ground breaking treatise on the evolution of Branding. This is a pivotal work that serves as a wonderful deskside companion, as indispensible to me as my spell checker or my browser.
Michaels' best practices mental evolution from the time of the Jeff Martin led Digital Brand Building Seminars of the mid-90's to this opus show an extraordinary depth and breadth of thought and research . The Firebrands book is the Gray's Anatomy of Brand "science".
As my company moves forward with ground breaking, market defining services in the area of brand guaranty we will continue to consult the Firebrands roadmap. We anxiously await any follow-up materials that might come from this mind trust.
Be warned - this is not a shallow pop-business, executive book of the hour read. This is a genetic level approach to a new mindset. It must be read slowly, deliberately, and with a totally open mind. The graphics are not simply illustrative they are literally a book unto themselves. Read this brandspace atlas one chapter at a time, review the graphics, and with time and reflection you will understand.
Average customer rating:
- full of errors, theory is pretty good though
- The difference between knowing, and being able to teach ...
- Cannot recommend this book
- Waste of money
- Regrettably, it sucks.
|
Sams Teach Yourself Visual Studio .NET 2003 in 21 Days
Jason Beres
Manufacturer: Sams
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ASIN: 0672324210 |
Book Description
Sams Teach Yourself Visual Studio .NET in 21 Days will help developers that are new to application development and experienced developers understand how to use the .NET Framework and Visual Studio .NET to rapidly develop any type of computer application. The Visual Studio .NET development environment is the most comprehensive developer tool ever created, putting that together with the .NET Frameworks' Class Libraries, the developer has everything he or she needs to get up-to-speed on Microsoft's latest revolution in application development. This book will guide the developer through using the VS .NET IDE, the Visual Basic .NET and C# language, and the supporting tools available from Microsoft to create Windows and Web-based applications. The market is full of books that pretty much say the same thing, which is already available in the help files, the author of this book has written and deployed over a dozen successful applications using Visual Studio .NET and the .NET Framework. All of his expertise and experience is used to give you the most comprehensive title on using Visual Studio .NET.
Download Description
Learn how to efficiently develop applications with the premier integrated development environment for the .NET Framework. The majority of developers using .NET will use Visual Studio regardless of their programming language choice. This book also covers many of the tools available within VS.NET such as Crystal Reports, Application Test Center, automation and macro development. Visual Studio .NET is the first Microsoft programming tool to provide a consistent look-and-feel across Visual Basic, Visual C++, C#, and ASP. Sams Teach Yourself Visual Studio .NET in 21 Days will help developers understand how to use the .NET Framework and Visual Studio .NET to rapidly develop any type of computer application. The Visual Studio .NET development environment is the most comprehensive developer tool ever created. Couple that with the.NET Frameworks' Class Libraries, and the developer has everything he or she needs to get up to speed on Microsoft's latest revolution in application development. This book will guide the developer through using the VS .NET Integrated Development Environment (IDE), Visual Basic .NET and C# language, and the supporting tools available from Microsoft to create Windows and Web based applications. The market is full of books that pretty much say the same thing, which is already available in the help files. The author of this book has written and deployed over a dozen successful applications using Visual Studio .NET and the .NET Framework. All of his expertise and experience is used to give the reader the most comprehensive title on learning and implementing Visual Studio .NET. Jason Beres is a .NET Architect and .NET Evangelist for Computer Ways, Inc, a Microsoft Gold Certified Partner located in Deerfield Beach, Florida. Before devoting his existence to .NET, Jason taught Visual Basic and Windows DNA at a Microsoft CTEC. He helped initiate the Florida .NET Users Group to evangelize .NET. Finally, he founded the Non-Profit Ways community that enables developers to write .NET applications for non-profit charities that would otherwise not be able to afford the technology.
Customer Reviews:
full of errors, theory is pretty good though.......2006-08-20
Although to me some of the errors were obvious but for a beginner they might not be that obvious and you could get stuck with an error screen for hours and hours thinking YOU are wrong and the book is right, before finally discovering you need to adjust cause the book is just wrong.
they add four menu items for example, while in the image you see it are five. then in the code they work with five so you have to make the fifth one yourself and discover its name etc. Also they tell you to rename the buttons but in their code you can't follow anymore cause they didnt rename their own buttons.
This was just in chapter 1, the third day, which is the first real code writing lesson.
I can't understand why someone would give this book a five star rating. It's very confusing for a beginner with all the errors. But if you have a decent basis and you can easily discover the errors it might still be ok, but not highly recommended.
The difference between knowing, and being able to teach ..........2006-04-04
This might be the book for you, if:
- you need a crash course in VS.Net,
- you're pretty well-versed in Visual Basic 6.0
- you're pretty good at filtering out irrelevant praise for the product
- you are willing to skim through examples, getting the jist of things without actually trying to make them work
- you can't find a more carefully-written crash-course book covering the same ground
Then again, if you're that good to begin with, you can probably learn VS.Net without a crash-course book.
Cannot recommend this book.......2006-02-20
Unfortunately, the code examples in this book are fraught with careless errors. What's the point of picking up a book to learn VS .Net if the code examples don't work? Moreover, the author's claim (p.3) of a website featuring code samples, fixes, and other helpful materials to supplement the book is simply untrue. That website (http://www.vbasp.net) exists, but has nothing uploaded. I wasted many hours trying to get code examples to work before learning through Amazon.com Reviews that others have had the same problem. How disappointing.
Waste of money.......2005-08-31
As other reviewers have pointed out, this book has a lot of mistakes in it. How sloppy does an author/publisher have to be to put out a beginner's book where many of the examples don't work? It's a lot easier and more effective to learn this material by using the documentation that comes with Visual Studio.
Regrettably, it sucks........2004-12-21
I did not read the reviews before I bought this book on a friend's recommendation. I made a big mistake. The critics are right on target. This book needs major editing before it will be an aid to anyone. And while I've marked mine up and cannot therefore recover my $30, maybe I can save you yours.
Maybe if sales of this book die as a result of the reviews these publishers will think twice before rushing out so flawed a product. They should truly be embarrassed.
Book Description
With the latest incarnations of ASP.NET 2.0 and SQL Server 2005, programming dynamic data-driven websites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need -- Visual Web Developer 2005 Express Editions and SQL Server 2005 Express Edition -- are free!
In this book you'll learn how to best use the free development tools offered by Microsoft to build an online product catalogue with shopping cart, checkout, product searching, product recommendations, a control panel, customer accounts, order processing and much much more. You'll learn how to handle payments by integrating PayPal, DataCash and VeriSign Payflow Pro into your site. We'll also teach you how to expand your site's product listing by expanding your product section through web services.
Each feature you add to your website will introduce you to new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible websites efficiently and rapidly with ASP.NET 2.0.
You can visit a demonstration version of the site built in this book by visiting the author's website.
Customer Reviews:
Excellent book.......2007-09-06
It's an excellent book, the book teaches you how to develop a site in three layers (presentation, business and data) in my ishe goal of this book.
Essential Book for ANY E-Commerce .NET 2.0 Developers!!!.......2007-02-09
'Beginning ASP .NET 2.0 E-Commerce in C# 2005: From Novice to Professional' by Cristian Darie and Karli Watson is one of the most unique and important books out there for anyone that is developing an E-Commerce site with ASP.NET 2.0. Starting from scratch, the authors step by step show you how to get a site running and WORKING well and efficient. Packed with 650+ pages of material, the authors break the steps down in logical parts, show how they go about the work to be done, and then provide the code which does the dirty work. Not only is it helpful, but it's a joy to follow the steps as so much of the curtain is pulled away to show the developer how to get the job done. This is easily one of my favorite Apress books that I have seen. One of the nicest things about the Apress line of books is the fact that they write and publish books that no one else seems to and this is a perfect example of this. I'll close with a chapter overview for your inspection:
01. Starting off
02. Laying Out the Foundation
03. Creating the Product Catalog: Part I
04. Creating the Product Catalog: Part II
05. Searching the Catalog
06. Improving Performance
07. Receiving Payments Using PayPal
08. Catalog Administration
09. Creating a Custom Shopping Cart
10. Custom Orders
11. Making Product Recommendations
12. Adding Customer Accounts
13. Advanced Customer Orders
14. Order Pipeline
15. Implementing the Pipeline
16. Credit Card Transactions
17. Integrating with Amazon
Tack on 2 appendixes to the end and you have a MUST-HAVE book for anyone that is looking to achieve the same goals that this books does!!
***** HIGHLY RECOMMENDED
Great ASP.Net 2.0 E-Commerce Primer/Reference.......2006-11-10
This book covers it's topic E-Commerce very well. It also takes advantage of the new features found in ASP.Net 2.0 including some of the new ADO features. If you are getting ready to setup an E-Commerce site I highly recommend this book. I also recommend it for beginning developers wanting to know more about ADO and database design.
The authors have a great approach to design that anyone doing E-Commerce would do well to follow. Better yet they mention the pros and cons of different approaches and explain why they chose their approach. I've been thrilled to learn some new strategies to improve performance that I hadn't considered before as well as some new features in ASP.Net and ADO 2.0 that I wasn't aware of.
The only negative, for me, is the database as well as ADO basics this book spends many pages covering. However there's plenty of worthwhile content to justify the price. So if you are familiar with database design and have a working knowledge of ADO you can just skip past those pages. I do recommend you skim thru them though as, like me, you may learn some new 2.0 features you weren't aware of.
The book covered all my E-Commerce questions: catalog design, how to scale up/performance considerations, SSL, Security issues, credit card processing, and costs involved. They even point you in the direction of a few recommended credit card processing businesses. Best of all they approach the site creation in such a way you can quickly get up and going and then later on focus on fine tuning payment options and really making the site standout with features.
Great book.......2006-09-13
It is cover a lot of great part of asp.net 2.0. It is easy to understand and implement. Some code is very profession and hard to understand. Most of them cover SQL,ASP,WEB service,security issue.I will say it is the cool part of ASP.net. You can see author spend a lot of time to collect the beauty of asp.net. You will like it no matter how many time you read the book.
a v. gud asp.net 2.0 intro book.......2006-07-20
This would be the best book for introducing someone new to asp.net 2.0. The book is very practical and does it job
educating the idiot like the beginning word suggests in its title. I have notice in later chapters 8 onwards where the author refers to a control when the code is hard coded into
the aspx page. This can be confusing in a beginner book.
I felt that the authors did not do justice by giving partially completed code from chapter 12 onwards. My motivation kind of died after that since there was alot of compilation errors and so forth for a beginners book. It is hard to understand how the other reviewers where able to get the rest of the code running without going through the same problems that I am having.
Unfortunately like other programmers I don't have time to debug author's code.
Book Description
Pro PayPal E-Commerce contains the most comprehensive collection of information on the latest PayPal technologies available. It takes the approach of PayPal as a digital money platform, and shows how it's a dynamic service that offers far more than just payment processing.
With its breadth of technologies and APIs, the PayPal platform is a basis for development and innovation for an unlimited number of possibilities. It offers a wide range of payment technologies, but it's not always easy to decipher which technology is the best choice for a web site. This book gets under the hood to show you how the different technologies work, how to choose the right solution, and how to implement the solution--complete with real-world PayPal success stories.
You'll learn how to integrate PayPal directly into web sites to make use of its payment technologies. This allows you, no matter what language you program in, to build shopping carts or similar channel products with PayPal as a payment option. You can also use this book to learn about the basics of e-commerce, where PayPal fits in, and how you can meet your own e-commerce needs. This book covers
- How PayPal works
- Using the PayPal API
- Website Payments Standard
- Website Payments Pro
- Instant Payment Notification
- Payment Data Transfer
- Encrypted Website Payments
- Administration
- Reporting
- Fraud protection
- Payflow Gateway
Customer Reviews:
If your a PHP Programmer..........2007-10-21
If your a PHP programmer I would recommend that you buy both this book and the book "Web API's with PHP". Neither of the books is a one-stop solution for integrating paypal with php. But, using the books in conjunction with each other, an experienced programmer shouldn't have any trouble taming PayPal. Learning to uses the PDT, IPN or API from these two books is FAR EASIER than trying to chase down answers on PayPal's site and web forums.
What you need, when you need it........2007-08-23
Starts by providing an overview of the methods available to interface with PayPal. Enough for you to decide the one(s) you need.
Each chapter then describes how to implement those methods. Example code is given. Nice charts and figures.
Useful for someone who needs to actually do the work.
Good until you get to Paypal API.......2007-07-23
The book did a good job of covering everything EXCEPT the Paypal API. It had a smattering of samples in PHP, Java, C#, VB, and Perl up until that point.
Once the PayPal API is discussed, there are only a couple of samples and everything in Java despite the growing (and perhaps exceeding) popularity of PHP for website development. While not entirely the author's fault given the poor shape of PayPal PHP SDK, it was disappointing that so little time and explaination was given on how to use Paypal's API. If you're looking for help integrating PHP with the Paypal API for Website Payments Pro or Express Payment, you're out of luck. This book won't help.
This is unfortunate since the Paypal API is the most complex part of integration and perhaps the reason you would buy a book like this since many of the other integrations such as IPN are fairly easy by comparison.
The book does do a good job of working you through IPN integration, so if that's what you need, then this book will help.
Having had to now try and learn the PayPal API on my own, it does seem like it's fundamentally 'over-complex' and Paypals SDKs do little to hide the complexity. Perhaps the Java SDK is in better shape, but the PHP one is a bear to get configured and working correctly
The Best Technical Reference.......2007-04-30
All of the information that this book covers is available directly from PayPal at no charge, but then rendering it useful would be a major task indeed. Mr Williams has done that major task, and more, and made it accessible and useable by those who want to integrate PayPal's capabilities into their own eCommerce offerings, without having to build, support and (no small feat) pay for the development of the required infrastructure. PayPal may well be the National Cash Register for the 21st century, and while this book lacks the dazzle of a John Patterson, its relatively prosaic ways cover what has to be covered in detail and with commendable clarity. The first of the nine chapters is certainly required reading, but the remaining chapters can be studied on their own, allowing a software developer to focus on the implementation that immediately meets that business' specific requirements. This is a reference book for anyone who wants to use PayPal programmatically, with well presented and documented examples and descriptions, written for software developers by a software developer.
I also recommend Professional Web APIs with PHP: eBay, Google, Paypal, Amazon, FedEx plus Web Feeds as a companion reference book, with an excellent and very readable overview of the PayPal system.
Comprehensive treatment.......2007-03-27
For all of PayPal's enormous growth in recent months, you would think that good documentation for developers would be plentiful. But this has not, in fact, been the case. Precisely because PayPal offers such a large number of different solutions for payments, reporting and fraud prevention, developers and online merchants have not always been able to easily select optimal solutions for their needs.
That should now be a thing of the past with the publication of Williams's "Pro PayPal E-Commerce". The book covers all PayPal payments options currently available, starting with the PayPal account and moving through basic and encrypted website payments, postpayment processsing, and the PayPal API. Instant Payment Notification (IPN) and Payment Data Transfer (PDT) are covered in detail. Payflow Pro and Payflow Link, formerly of the VeriSign family of payment services (acquired by PayPal in 2005), form the basis of chapter seven.
The book focuses on developers throughout with, for example, code samples covering both SOAP and Name-Value Pair (NVP) access to the PayPal API. The nine chapters organize by solution type, concluding with transaction variables, payment variables, currency variables and error codes in the appendix.
"Pro PayPal E-Commerce" provides the best explanation of all PayPal services currently available. And because PayPal integration has always been more about picking the right solution for your buyers and your business than about numbers of lines of code, Williams's book comes at the perfect time for a large and growing community of online merchants and developers. The experience of our engineers here at Jaduka lead me recommend the book strongly.
Trevor Baca
VP Software Engineering at Jaduka
Book Description
A tutorial style book for absolute beginners that walks readers through an introduction to databases and programming concepts and then shows them how to build practical applications using Microsoft's technology. Build Your Own ASP.NET Website Using C# & VB.NET guides readers through obtaining, installing and configuring all the necessary software to develop dynamic Websites. Then, it takes readers step-by-step through the process of creating full-blown, practical applications including an intranet, shopping cart with Paypal credit card processing and more. Throughout, the book focuses on best-practice code, ensuring application security and creating professional error handling routines. Unlike most beginner books, SitePoint allow readers to choose between two programming languages, VB.NET or c#, when creating any of the applications in the book.
Customer Reviews:
An excellent book.......2007-10-03
I have read many technical books and this is so far the best. I know my way around computers and the basics of programming and wanted to learn some more of ASP.NET. This book has been an excellent tutorial. Even the basics of object oriented programming and SQL are explained. Loved it.
There is one caveat. The book was written for Windows XP and IIS 6. If you are using Windows Vista and IIS 7 like me, be prepared to search for some stuff yourself. Do not worry though, some Googling will help you along the way.
good for beginner and semi-experienced asp.net developers.......2007-08-23
i got into dot net when it first came out, when sample codes on how do things you take for granted were scarce or non existent. I was converting an ASP app to dot net. was ahead of my time, ran into too many mundane issues, cancelled my project after 5 months. Now I want to try ASP.NET for real.
I've found this book to be very helpful in connecting the dots. The samples are good enough . Highly recommend it.
I found the right book to learn asp.net.......2007-05-24
I am an asp programmer. And I would like to transform myself into asp.net. after trying one title after another by reading the PDF files that I found on the net, I thought I found the right book ASP.NET 2.0 Unleashed from Stephen Walther. I bought the book and learned from it. But I got stuck somewhere after the basic controls. The author assumes that the reader is either intermediate or advanced level with the .NET programming skill. I am not at that level yet. Again I went back to find other PDF files and I found this one and I knew this was the perfect fit for me. I bought the book and I am very happy with this book. it teaches asp.net 2.0 from beginning level. It explains in details all the basic knowleges that an asp.net programmer needs to know. Then it moves on to ado.net. But all these are just basics only. not going too far into advanced level. One thing that I like is that I build the project while learning. There are minor wording error. If you don't know programming, then this is the problem. If you already know programming (VB,C#), then you can see the wording error and correct yourself.
If you are looking for a book that set you up from start with .NET, this one is the right one. If you already have the basic of asp.net and would like to get to the advanced level, then you may be disappointed.
Its a good book.......2007-02-24
The Book overall is good, but there are some mis-types in the code that, if you follow along, will screw you up. Its also vague about some things, but if you have some basic knowledge of visual studio and/or asp, it is a good reinforcement.
Here's all the information you need to get up and running with ASP.NET.......2007-02-03
Examples, insights, and even code samples pack a reference for programmers working in C# and VB in an updated second edition to a popular step-by-step guide. Here's all the information you need to get up and running with ASP.NET, from how to build a first web site to applying the free code samples within to more advanced projects. It's a top pick programmers - especially newcomers to ASP.NET - won't want to be without.
Average customer rating:
- Computer marketing explained in an entertaining way
- A grim, but highly instructive and entertaining story
- Reading what you already know but didn't realise
- It's for anyone in marketing
- New, updated edition of a classic
|
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Merrill R. (Rick) Chapman
Manufacturer: Apress
ProductGroup: Book
Binding: Paperback
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ASIN: 1590597214 |
Book Description
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry.
The second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it
- Features an interesting preface and interview with Joel Spolsky of "Joel on Software"
- Offers practical advice on avoiding PR disaster
- Features actual pictures of some of the worst PR and marketing material ever created
- Is highly readable and funny
- Includes theme-based cartoons for every chapter
Download Description
In Search of Stupidity is National Lampoon meets Peter Drucker. A funny and well written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years and, through the dark glass of hindsight, provides an educational and vastly entertaining examination of why they didn't work the for many of the country's largest and best known high tech companies. Make no mistake; most of them did not work.
Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, marketing wizard Richard Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now famous meetings and events), In Search of Stupidity is a no-holds-barred look at the best of the worst hopeless marketing ideas and business decisions in the last twenty years of the technology industry.
"The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one."
Jeff 'Hemos' Bates
Director OSDN Online
Exec. Editor Slashdot.org
"Rick Chapman knows where the bodies are buried -- when most people have forgotten there was even a murder. This history of tech marketing disasters is well-written, enjoyable, and gets its facts straight."
Jonathan Angel
Senior Editor, West Coast
Adweek's TECHNOLOGY MARKETING magazine
"In Search of Stupidity: Over 20 Years of High-Tech Marketing Disaster" gives us an amusing (and sometimes embarrassing) array of anecdotes of how far we've come (and not come) in high technology, as well as the path we've tread along the way. This is a fun read, with many invaluable lessons."
Brenda Bennett South
Vice President
Weber Shandwick
"In Search of Stupidity is an invaluable history lesson in how to avoid monumental marketing mistakes that are unfortunately common in the software industry. Perhaps caused by the lack of institutional knowledge Rick points out that is caused by the youth of the industry, the only thing that would be stupid now is to not read the book! If you don't do it for your career, do it out of fear that Rick will highlight you in a sequel!"
Alyssa Dver
BusinessWeek special sections contributor
"'In Search of Stupidity' is a delightful and deceptively useful chronicle of what went wrong in the high-tech industry. Having followed many of these companies and products over the years, I'd often wondered why such smart people made such weird choices. Rick Chapman has many of the answers. Anyone who has ever yelled at the computer screen will enjoy this book."
James Fallows
Former editor in chief of US News and World Report and a regular writer for The Atlantic.
Customer Reviews:
Computer marketing explained in an entertaining way.......2007-05-27
As a techie, I find most marketing books boring. This one was lively enough to keep me interested. The author uses plenty of hyperbole and sarcasm, so it's sometimes hard to tell fact from opinion, but in general, his analyses ring true.
A grim, but highly instructive and entertaining story.......2007-04-04
I have been in IT since '79 and have seen all the companies Rick talks about come and go. The errors that were made, and still -are- made are mind boggling. All these proverbs about history repeating itself? They are right, when you don't learn from mistakes!
Reading what you already know but didn't realise.......2007-03-08
What I liked most about this book that it puts a lot of known "history" in perspective, especially with regards to Microsoft.
The author puts a lot of humor into this book and understands how to put things into perspective. I do hope that there will be a third revised edition in the coming years.
It's for anyone in marketing.......2007-02-08
The book is well-done and has some of the best software anecdotes... and discussions of marketing... that I have read in quite some time. I'm not in the software biz, but i have always been fascinated by it... and how its personalities can enhance, and in the cases you cited, undermine what are often very good products. I have been a marketer all of my career, and i felt that the paragraph on p 276 starting with "And then an awful realization..." was one of the best descriptions of what B2B marketing managers face and how difficult marketing management can be that i have ever encountered. I recommend the book highly for both entertainment and for marketing insights.
New, updated edition of a classic.......2007-01-15
This is the second edition of Merril R. Chapman's best-seller In Search of Stupidity. To the first edition's collection of episodes of strategic blunders, marketing disasters and outright hubris on part of various high-technology companies during the 80's and the 90's, the new edition adds a few notable episodes. Companies listed include: IBM, Digital Research, Apple, Microsoft, MicroPro, Ashton-Tate, Siebel, Borland, Intel, Motorola, Google, Novell, Netscape, and various dot-coms from the Internet bubble times.
Apart from being a fun and enjoyable read, In Search of Stupidity is also a valuable resource for high-tech entrepreneurs, marketers and geeks wanting to turn their technical prowess into a profit. There's nothing like learning from the mistakes of others in order to avoid repeating them, and one of the merits of this book is that it does not limit itself to making fun of clueless companies, but extracts and digests from their tales a number of immediately useful advice.
So you can expect to learn how to avoid the same sort of positioning mistakes that doomed MicroPro, how not to inimicate the developer community that constitutes the lifeblood of your products, like Ashton-Tate constantly did, how to avoid damaging your relationships with the press, and many other useful tidbits. In this respect, the Stupid Analysis chapter at the end of the book is especially useful, in case you missed some of the more subtle lessons that were contained in the narrative presented in previous chapters.
In summary, this books is valuable both to entrepreneurs and managers, and to geeks who want to enter marketing, management or start their own company. Even if you are content with keeping a purely technical role, should you start recognizing the signs of stupidity on part of your company, you could at least be prepared to polish up your resume.
To be honest, it could be argued that some of the most egregious screw-ups described in the book were, at least in part, due to sheer bad luck, and that hindsight is always 20/20. Still I think that the stories told here teach some extremely valuable lessons. External circumstances alone cannot account for all that happened; it takes much stupidity and arrogance to turn unfavorable events into total disasters.
If you want to be picky, there is a couple of instances where the message of the book sounds a bit off. The first one can be found in the story of Google's fight with [...] over the issue of privacy, and its supposed bowing to the censorship imposed by the Chinese government. You can argue how much you like that Google acted stupidly in these circumstances. Its behavior might have tarnished its ethical image--"Don't be evil", remember?. However, it doesn't seem to have affected Google in any serious way; few people remember the episodes and Google is going as strong as ever. Compared to the other examples found in the book, this is a case of very mild stupidity, if at all, and it looks like Chapman seriously wanted to pick on Google but couldn't find any real damning evidence.
The second point is in chapter 12, The Strange Case of Dr. Open and Mr. Proprietary, where the author traces the beginnings of the Free Software movement to the first hackers who started out by illegally copying Microsoft's Altair BASIC. If one didn't know better, one might start to think that Free Software pioneers were just a bunch of freeloaders, if not thieves. In the rest of the chapter, however, Chapman makes it abundantly clear that the only example of stupidity, in this case, can be found on the side of proprietary companies who failed to understand the Open Source/Free Software movement and its effect on the software industry.
To sum it up, In Search of Stupidity is a very good book, especially if you missed the first edition. Five stars are well deserved.
Amazon.com
Written by a true authority in the field, Hung Q. Nguyen's Testing Applications on the Web is a nicely comprehensive guide to virtually every conceivable aspect of software testing. It's filled with must-have background information for any test engineer or manager who's testing thin-client systems.
Gray-box testing--a new means to test complex, distributed systems based on server-side components and browser-based clients--is the focus of the book. While, in the past, testers might have ignored certain aspects of stand-alone desktop software, today's Web-based software requires a thorough knowledge of every aspect of multitiered Web applications. To this end, the book surveys the basics of essential computing topics like thin-client computer architectures, networking (including a comprehensive introduction to TCP/IP and related standards), databases, and SQL.
This book also outlines the state of the art in software testing. Notable sections include a short guide to no fewer than 24 distinct types of software tests, how to test browser-based user interfaces effectively, and a thorough guide to Web-performance testing. The general discussion of testing methodology is anchored by a case study on actual test documents and tests for a Web-based software application (a tool for tracking software defects). The text closes with a survey of today's testing tools, and blank templates for creating your own test plans in the field.
With its expert's-eye view of what's involved in software testing, bolstered by real-world examples, Testing Applications on the Web proves itself an extremely worthwhile resource. --Richard Dragan
Topics covered:
- Introduction to Web testing
- Gray-box testing fundamentals
- Traditional vs. Web testing
- History of computing architectures
- Thick and thin clients
- Survey of 24 software-testing types, including acceptance tests, load/volume testing, regression, and user-interface testing
- Networking basics, including TCP/IP fundamentals, DNS, and network architectures
- Web components for thin-client systems
- Test partitioning
- Guide to test planning
- Templates and sample documents
- Testing case study
- User-interface tests for browsers (design and implementation tests)
- Functional tests, including FASTs (functional acceptance simple tests), TOFTs (task-oriented functional tests), and FETs (forced error tests)
- Database testing (white-box and black-box techniques)
- SQL tutorial
- Testing help systems
- Installation tests, including uninstall tests and tools
- Configuration and compatibility testing (testing on multiple browsers)
- Web security (security attacks and encryption basics)
- Performance
- Load and stress testing
- Survey of testing tools
Book Description
A software testing survival guide for those who work in Internet time With Internet applications spreading like wildfire, the field of software testing is increasingly challenged by the brave new networked world of e-business. This book brings you up to speed on the technologies, testing concepts, and tools you'll need to run e-business applications on the Web. Written by Hung Nguyen, a coauthor of the bestselling software testing book of all time, Testing Computer Software, this new guide takes you to the next level, helping you apply your existing skills to the testing of B2B (Business-to-Business), B2C (Business-to-Consumer), and internal Web-based applications. You'll learn how to test transactions across networks, explore complex systems for errors, and work efficiently with the many components at play--from servers to browsers to protocols. Most importantly, you'll get detailed instructions on how to carry out specific test types along with case studies and error examples for each test.
Software testers, test leads and test managers, QA analysts and managers, and IT managers and staff will find this an invaluable resource for their testing projects. With an emphasis on achievable goals and necessary rather than nice-to-have features, Testing Applications on the Web provides:
* An analysis of the Web-application model and the difference between Web testing and traditional testing
* A tutorial on the methodology and techniques for networking technologies and component-based testing
* Strategies for test planning, test case designing, and error analysis on the Web
* Effective real-world practices for UI (User Interface) tests, security tests, installation tests, load and stress tests, database tests, and more
* A survey of commercial tools and a sampling of proven test matrices and templates
Download Description
Software engineers have developed sophisticated test methodologies over the years that just don't do the job for Web-based software. Distributed applications have different performance goals from desktop applications and require networking know-how of the tester. This book introduces the essential technologies, testing concepts, and techniques needed to effectively run e-business systems. Readers will learn how to test B2B applications, B2C applications, and internal applications. Nguyen also offers advice about the Web application model, servers, browsers, protocols, and much more. He provides strategies for test planning and bug tracking, as well as effective test techniques for UI tests, security tests, load and stress tests, and database tests. And a survey of commercial tools is provided along with a sampling of proven test matrices and templates.
Customer Reviews:
Superseded by a better second edition.......2004-06-22
When industry leaders such as Cem Kaner and Bret Pettichord extol the virtues of this book you can be assured that it is great - everything they and other reviewers have said is on target. Moreover, you'd be hard-pressed to walk into the testing area in any company and not see a copy of this book on someone's desk.
That said, instead of this book you should get the second edition, which is a major rewrite, and also expanded in scope to include testing mobile systems. This edition is titled, "Testing Applications on the Web: Test Planning for Mobile and Internet-Based Systems" ISBN 0471201006, and is everything others have said about this first edition - and more!
Even with a better second edition, this book deserves the five stars I gave it because of the influence it has had on the testing profession. Moreoever, this first edition is not out-of-date, and is still a great book if you don't need information about testing mobile web systems at this time (although it's a safe bet you will in the future).
Organized and professional.......2004-06-09
This book is about web testing in general, not just performance testing, and is a must have for the professional testing engineer. Chapters 7 and 8, on performance and scalability give a very good introduction to the subject, and include a great sample performance testing plan.
Michael Czeiszperger
Web Performance, Inc. Stress Testing Software
http://www.webperformanceinc.com
Superb introduction to the complexities of web testing.......2002-02-28
I have been in web testing for 3.5 years and this was the first book I found on the subject. My only complaint is that it took so long to come out, but I won't hold that against Nguyen or Wiley. It is a superb introduction to the complexities of web testing, which despite the protests of standalone application testers, is much more difficult and technical than traditional application testing. Not only does the tester need to know the basics of application testing, he or she has to know about the complex technology behind the site or application, and Nguyen's book is unbeatable. I've recommended that everyone on my team read it, since they are all new to the art of web testing. I read it cover to cover and it didn't really cover anything I had not learned in 3.5 years of experience, but had it been published when I started, I would have been able to ramp up so much faster. I also recommend that application developers read it in order to understand the role of a tester and to develop professional respect for a much-maligned profession.
Grey Box Testing for Web Applications.......2001-08-13
Grey box testing is based on a general understanding of a system's architecture and components. This understanding drives test strategy and identifies opportunities to test components in isolation.
The shade of grey can vary from white box testing (full review of source code) to black box testing (no review of source code). You choose what level of information to gather depending on your budget, capabilities and judgment.
This book provides the first detailed approach to grey box testing, focussing on web-based application architectures. These architectures are based on a heavy use of components: application servers, web servers, load balancers, databases and the like. This book describes these components, suggests how they can fail and what you can do to anticipate, trigger, or detect such failures.
This approach is supported by the author's extensive experience testing web-based (and other) applications as president of a software testing company. It is augmented by plenty of good advice on how to communicate test results clearly.
A strong introduction to a new field.......2001-04-21
This is good book. If you test web apps, you should buy it.
Hung Nguyen and I are co-authors of another book and good friends. I am not an unbiased reviewer. On the other hand, I wouldn't write this review if I didn't believe every word of it.
Hung's book breaks new ground. It will be useful today, and I believe it will have lasting value and influence.
Once you get beyond the superficial (not unimportant, but much less difficult) issues of usability testing that dominate so many discussions of web testing, you run into the really tough problems of web application testing. Hung Nguyen's book is about those harder problems.
The web-based application runs on a wider range of platforms than any other type of program in history. It doesn't even have control over its presentation layer (the user supplies the browser and the multimedia plugins, and these applications might change any time). What will the application look like on the changed browser? The application probably also relies on third party databases (which can change any time), third party network connections (which can change any time), third party security systems and other access control (which can change any time), etc., etc. Almost anything in this system can change any time. How do you deal with a system that has so many unknowns?
Hung's view is that web application testers must learn more about the technical details of the systems and understand how external variables can interact (and fail) with the application under test.
To help testers learn about the interaction (and testing) of applications with other system components, he wrote the field's first book on grey box testing.
This book has substantial value for what it teaches us about testing on the web. Beyond that, it teaches about thinking clearly and thoroughly when your application interacts in complex ways with other systems. I think his approach will have lasting value and lasting influence long after many of the detailed issues that he describes have been resolved and replaced with new ones.
Along with the original approach, Hung gives a powerful real-world example. He is the president of a company that publishes a web-based bug tracking system. To illustrate the types of tests that you can run and the types of bugs you can find, he opened his records and described real tests, real bugs, and real testing problems. It's a rare treat to see a discussion of testing experience by someone who knows testing, who also intimately knows the software under test, and who isn't constrained in what he can say by a nondisclosure contract.
Books:
- The Appetizer Atlas: A World of Small Bites
- The Authentic Bistros of Paris
- The Bar and Beverage Book
- The Business of Ecommerce: From Corporate Strategy to Technology (Breakthroughs in Application Development)
- The Complete Guide to Successful Event Planning
- The Complete Guide to Successful Event Planning
- The Complete Idiot's Guide to Starting and Running a Coffee Bar (The Complete Idiot's Guide)
- The Cuckoo's Egg: Tracking a Spy Through the Maze of Computer Espionage
- The Encyclopedia of Restaurant Forms: A Complete Kit of Ready-to-use Checklists, Worksheets, And Training AIDS for a Successful Food Service Operation
- The Heart of Coaching: Using Transformational Coaching to Create a High-Performance Coaching Culture (3rd Edition)
Books Index
Books Home
Recommended Books
- Mississippi Sissy
- Barcelona the Great Enchantress
- Shaping Primate Evolution: Form, Function, and Behavior
- Stereoselectivity in Synthesis
Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs
Money For Content and Your Clicks For Free: Turning Web Sites, Blogs, and Podcasts Into Cash
Ultimate Guide to Google AdWords (Ultimate Guide to Google Adwords)
The Great Formula: for Creating Maximum Profit with Minimal Effort
Search Engine Optimization: An Hour a Day
