Book Description
“There are three rules for running a business; fortunately, we don’t know any of them.”
In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul’s own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman’s Own became a major player in the food business. The company’s profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses.
In these pages Newman and Hotchner recount the picaresque saga of their own nonmanagement adventure. In alternating voices, playing off one another in classic “Odd Couple” style, they describe how they systematically disregarded the advice of experts and relied instead on instinct, imagination, and mostly luck. They write about how they hurdled obstacle after obstacle, share their hilarious misadventures, and reveal their offbeat solutions to conventional problems. Even their approach to charity is decidedly different: every year they give away all the company’s profits, empty the coffers, and start over again. The results of this amazing generosity are brought to life in heartwarming stories about the children at their camps.
With rare glimpses into their zany style and their compassion for those less fortunate, Newman and Hotchner have written the perfect nonmanagement book, at once playful, informative, and inspirational.
Customer Reviews:
First Half is EXCELLENT!!!!.......2007-07-14
The first half of this book is excellent!! The authors may not have intended it, but the first half offers great business advice as it details the amazing story of how Paul Newman was able to get his homemade salad dressing bottled and sold in stores. It's also very funny. Just an amazing story of taking risks, not accepting "no" for an answer and following your vision. The only reason I didn't give this little book five stars is because the second half loses steam. The first half offers all the details of how Newman and Hotchner worked to sell their idea, but once the book shifts to pasta sause and the charity works, it's more an overview but they are not as involved. It's great that they helped that many charities and established the great summer camps for children, but those stories are told factually and not with the humor and insights of the creation of the salad dressing. It's still a very good book and I learned a lot from it. I will also be glad to buy his products because they taste good and they help a lot of people.
Entrepreneurship 101.......2005-03-31
Everything I ever needed to know about successful entrepreneurship I learned from SHAMELESS EXPLOITATION. 1) It begins with a creative product, not in the search for a way to make money (sorry, Mr. Sinatra). 2) It begins with a product that fills a hole in a market (in this case, salad dressing made with fresh ingredients, no additives, conspicuously absent from mainstream grocery store shelves back in 1980). 3) Time-honored production and marketing methods can also be time-ragged and not right for your product. 4) Ask questions of everyone you know. 5) Put out a little venture capital and don't overreach (these guys put out $40,000 and lived within those means). 6) Don't compromise the integrity of your product, find ways to accommodate it. 7) There are other ways to publicize the product other than expensive advertising. 8) A movie star's name means nothing; it's all in the product and the hard work that goes into it (sorry, Frank). 9) You have to love and believe in your product. 10) You have to love the process of getting the product out there. 11) If you build it, they will come.
Everything I ever needed to know about pursuing the common good I learned from SHAMELESS EXPLOITATION: 1) Just do it. 2) Invite everyone to participate. 3) Miracles can happen.
Everything you ever needed to know about this book: 1) It's a fast read. 2) It's an honest read. 3) It's an insightful read. 4) It's an inspiring read. 5) The part about the charities served by Newman's own will blow your socks off. 6) The authors are highly entertaining tour guides of their adventure. 7) There are a few recipes to boot. 8) It is refreshingly free of those simplistic aphorisms that plague most business world books.
Wonderful & Inspiring--and not your average business book. .......2005-03-28
This book is a fun light read, about a foray into business by the seat of their pants. This is certainly a sucess story that flies in the face of Strategic Planning.
Newman and Hotchner had great and expensive advise from the traditional gurus of business, and for their own reasons they went the exact opposite way, and it came through in spades.
This is realy refreshing in the business world, a smalltime producer of an innovative and all natural product subverting the traditional modes of business. Years before words like "all natural" and "organic" were in regular use at grocery stores, Paul Newman, of all people, was sneaking in under the radar and getting shelfspace and loyal customers.
Not only is their product good & fun, but in another 'accidental twist' they give one hundred percent of their profits ot charities. 100%! This fact alone was enough to make me read the book, and so many redeeming qualities made it hard to put down.
The book is light and not layden with industry jargon, has a bunch of entertaining anecdotes, cartoon strips, personal letters from customers and children, and a visually pleasing layout. The two are never self congratulatory, in fact they are more apt to poke fun of themselves and be modest..a pleasant aftertaste.
The second half of the book centers around the Hole in the Wall Gang Camps the pair set up for seriously ill children. These camps not only made a huge difference in the life of these campers but set off a series of these camps around the world.
The distance of our reach is far beyond what we ever dreamed.
This book will not disappoint, is fun, and a refreshing tale of business and life on your own terms.
Also recommended for ethical business books:
Ben Cohen & Jerry Greenfield [Ben & Jerry], Gary Erickson [Clif Bar], Anita Roddick [Body Shop]
A day to read and worth your time.......2004-07-12
'Shameless Exploitation' is actually two books in one - you get the tale of how the 'Newman's Own' started as a germ of an idea in Paul Newman's garage. Newman was legendary back then for commandeering the kitchen of restaurants he would frequent and whipping together his own salad dressings. He and co-founder Hotchner make light of their lack of business knowledge, but it's worth noting that much of their success is based on their innate sense of what is right, for example their unwillingness to compromise on the freshness of their product.
The latter third of the book details the duo's efforts in starting up the 'Hole in the Wall Gang' camps for sick children. The authors are passionate about this endeavour, as well they should be. It's outstanding work they're doing. Newman personally drives these projects, sometimes through the force and magnetism of his personality.
In fact, that's the thing that stands out in the book - this is no 'slap the celebrity name on the bottle' exercise. These two gentlemen are intimately involved in all aspects of the business. There's a comparison in the book to other celebrity food bits good bad - Frank Sinatra's tomato sauce venture is one example. It ran aground in less then two years, an unmitigated disaster. The difference? Sinatra simply loaned out his name and looked to scoop up the profits. By contrast, Newman and Hotchner are in this thing heart and soul. Plus, the product is superlative. That's the only way to get repeat buyers.
As of the book's printing, Newman's Own has donated over $137 million to charity. When they write Paul Newman's epitaph, that first paragraph is going to be a real stemwinder to capture the essence of the man.
The Paul Newman Story.......2004-06-17
This is the story of Paul Newman, aka the hustler, the sting, butch cassidy, cool hand luke and superman (almost). He is an Oscar winning actor, car racing champion, philanthropist (215 million dollars and still counting), successful businessman and an alien (I heard this recently through a psst..psst network). Read the book. It will expand your horizons. Anything is possible.
Book Description
From assessing the client's need for entertainment at an event to hiring the talent to the nuts and bolts production of the entertainment, The Complete Guide to Event Entertainment and Production provides the event planner with the tools they need to efficiently produce and manage the entertainment aspect of an event.
Book Description
In this globally interconnected planet, we are increasingly able to access exotic locales without ever actually seeing these places firsthand. Instead, what we perceive to be fresh cultural experiences are actually secondhand moments, filtered through mediums such as television, film, the internet, CD-Roms, and various other media.
Ellen Strain posits that the images in film and popular culture not only fill in the gaps of a person's firsthand-or rather, lack of firsthand-experience with other cultural situations, but also predisposes the "tourist gaze" to view particular locales in a predetermined way. How, she asks, are our perceptions of places and peoples created in the first place? Can a set of images-such as postcards-construct our vision of distant geographies? Are there culturally constructed strategies set up to mediate our cross-cultural perceptions of the exotic? Strain includes the works of Jules Verne, E. M. Forster, and Michael Crichton, as well as film, CD-Rom travel games, and virtual reality in her own authorial gaze.
Public Places, Private Journeys is a unique postmodern exploration of how individuals see across cultural differences in an era of increasingly commercialized and globalized culture.
Book Description
You know the name -- you've heard of the people -- and now the doors to Elaine's, New York City's famed night spot, are finally open. And no one, not even Elaine herself, is standing guard at the door.
Elaine Kaufman's creation certainly came from humble beginnings. Forty years ago the now legendary restaurant on Eighty-eighth Street and Second Avenue was deemed too far uptown for anyone of importance to frequent. It was there that Elaine served, catered to, and nursed young starving writers and artists of the day.
As these customers grew and matured into Woody Allen and Norman Mailer, Andy Warhol and Jack Nicholson, Elaine's grew with them. By the time these artists were deemed legends, well, Elaine's had already become legendary.
A. E. Hotchner was there at the beginning, is still there today, and has a table reserved for tomorrow. There is no better person than "Hotch" to tell the story of Elaine's. He was there for every bit of it.
They're all inside: Jackie O., Truman Capote, Frank Sinatra, Liz Smith, Joan Rivers, Lauren Bacall, Judy and Liza. The stories are all here. The night Jackie came to dance. The night Sinatra snubbed The Godfather author, Mario Puzo. When Sinatra's ex-wife, Mia Farrow, asked Michael Caine to introduce her to Woody Allen. When George Steinbrenner was turned away at the door the night his Yankees beat the Mets in the Subway Series.
Everyone Comes to Elaine's is more than a story about New York City. It's more than a story of celebrities. This is the story of a "family" with a domineering mother who will stop at nothing to protect those dearest to her. This is an American saga.
Elaine's is a microcosm of the people and events of the last forty years, from the sixties, when Beatles and Stones held forth there, to the start of the twenty-first century, when painful wakes were held for the regulars who perished on September 11. Just as Gertrude Stein presided over her salon in Paris in the twenties, Elaine now presides over hers.
So pull up a seat. You're invited. Everyone comes to Elaine's. Enjoy!
Average customer rating:
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Arts, Entertainment and Tourism
Howard Hughes
Manufacturer: Butterworth-Heinemann
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Book Description
'Arts, Entertainment and Tourism' is a pioneering text that, by focusing on the consumer, investigates the relationship between these 3 industries and how this relationship can be developed to its best competitive advantage.
Issue-led, this text draws on appropriate disciplines rather than using one single approach, to examine issues in arts and entertainment within the framework of cultural tourism.
Written to meet the needs of students studying on management courses in the arts, tourism and leisure, 'Arts, Entertainment and Tourism':
* Describes the general arts and tourism background
* Identifies a framework for analysis that acknowledges differing levels of interest in the arts and entertainment
* Discusses the arts and entertainment that feature (past and present) in tourism
* Examines the reasons why the arts, entertainment and tourism have an interest in each other and how they go about developing the relationship
* Examines the relationship: are there tourists in audiences and do the arts and entertainment attract tourists to a destination?
* Evaluates the wider effects (good and bad) on both the arts and tourism
* Discusses the direction of future developments by arts and tourism organizations and for future research
International text with case studies from around the world
Managerial relevance but based on Academic disciplines
Includes Entertainment as well as the 'high' arts
Book Description
Entertainment & Society: Audiences, Trends, & Impact is the first comprehensive, theory and research-based text for upper-division courses in entertainment studies. The book provides an overview of leisure and travel in our society in a way that no other textbook accomplishes. The first of its kind, it is an intelligent tourist's guide to entertainment in modern life. The reader is treated to discussions about audiences of live and mediated performance, sports, and tourism. The use of theming is presented for its contribution to our postmodern society.
Various aspects of the entertainment industry are explored, including entertainment economics, theories of entertainment, entertainment research (consumer & advertising research), and types of entertainment. These include media (chat rooms; cybersex), sports, gaming, theme entertainment (malls & restaurant experiences; shopping), travel and tourism, live performance, and television and film. The final chapter in the book covers 'future-tainment' including health & fitness, religion (Trinity Broadcast Network), and Technology.
Features:
- Each chapter presents the history, current trends, and effects of a specific entertainment area
- Questions for discussion and review, exercises, and recommended readings are provided for each chapter
- Each chapter takes "A Closer Look" at an aspect of the subject that expands upon the ideas and concepts presented
- "Focus on" boxes highlight interesting or unusual information and presents questions for student reflection and class discussion
The authors focus on examples that illustrate how everything in life--from driving our cars to shopping for food--is crafted to provide an entertaining experience. They demonstrate how dramatic tension has been introduced into all of our experiences for both learning and enjoyment. The book confirms that modern Americans define ourselves not by what we own but what we do. Also appropriate for general education programs, this text is directed at undergraduate courses involving media, culture, psychology, sociology, American Studies and entertainment.
Book Description
This digital document is a journal article from Tourism Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Book Description
This digital document is an article from Siempre!, published by Edicional Siempre on June 3, 1999. The length of the article is 573 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Atraen capital europeo para turismo en Oaxaca.(México)(TT: European capital for tourism investment in Oaxaca.)(TA: Mexico)
Publication:
Siempre! (Refereed)
Date: June 3, 1999
Publisher: Edicional Siempre
Volume: 45
Issue: 2398
Page: 88
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on March 22, 2002. The length of the article is 1064 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Birka La huella de los vikingos.(turismo en Birka, Suecia)(TT: Birka: Vikings' legacy.)(TA: tourism in Birka, Sweden)(Artículo Breve)
Author: Angel Martínez
Publication:
Epoca (Magazine/Journal)
Date: March 22, 2002
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Page: 102
Article Type: Artículo Breve
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on December 7, 2001. The length of the article is 1351 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: bora bora Un sueño en los mares del Sur.(turismo)(TT: Bora Bora: a dream location in the South Seas.)(TA: tourism)
Author: Angel Martínez
Publication:
Epoca (Magazine/Journal)
Date: December 7, 2001
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Page: 88
Distributed by Thomson Gale
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