Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Book Description
The $20 billion gourmet market is nearly recession-proof. In fact, experts indicate that gourmet products actually do better in uncertain times like these as consumers seek out affordable luxuries. If you plan to open a specialty retail store, or perhaps a small store inside an existing retail space then this book is a must Although gourmet foods command a price double and up to ten times higher than that of grocery store brands, there are those consumers that are content and look to pay a premium price for premium items. This book shows how, with minimal effort and a small investment compared to other food businesses, how you can start your own specialty retail store and be highly profitable!
This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centers. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable specialty store.
While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion Cd Rom has the actual business plan you can use in MS Word tm.), how to buy and (sell) a store, basic cost control systems, profitable product planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful food & beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. Never before has so much practical information about the specialty store business been offered in one book.
This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices this book will demonstrate show how to: increase impulse sales and improve presentation, utilize merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.
Customer Reviews:
The authors are great at introducing the reader to all aspects of starting their own shop.......2006-05-08
"HOW TO OPEN A FINANCIALLY SUCCESSFUL RETAIL & GOURMET FOODS SHOP" by Sharon L. Fullen and Douglas R. Brown.
Starting your own business can be extremely scary, it doesn't matter what type of business it is. If you are interested in starting a specialty foods shop it can be even scarier because of the lack of competent information available. "How to Open a Financially Successful Specialty retail & gourmet foods shop" is one of the most comprehensive books of its kind in the market place.
The authors are great at introducing the reader to all aspects of starting their own shop. The book is written in an easy to understand conversational tone. With sections specifically on goal setting this book is geared toward the new entrepreneur that does not have past business start up experience.
Read this book before going even considering opening a specialty retail or gourmet foods shop. Many aspects of operating a specialty business can be overlooking in the heat of your ambitions. This book will guide you in identifying all the major areas of concern before you put up all your money and invest months of your time.
The book also comes with a CD that contains pre-written documents that will be very useful in starting and operating your business. This book is highly recommended to anyone who wants to know more about the gourmet foods industry and of course to people interested in starting their own specialty foods shop.
Great Book!.......2006-04-19
The book begins with an overview of what a gourmet shop consists of and how much energy is needed in order to successfully run one. This book gives a complete picture of everything that is needed to run a successful gourmet store. It is comprehensive enough for someone who has never opened a business before to easily start a shop.
It goes into great details of the initial costs and strategies that will be needed at start up. There is even a special section on franchising and writing a business plan. Other areas include taxes, laws, licenses, and insurances that will be needed. There are also skillfully crafted chapters which focus two main areas employee relations and customers including marketing and public relations.
There are chapters that center on the equipment that may be needed and the types of product that can be used in the store. A CD-ROM completes the book, with many forms that can help anyone who goes into business. There are even sections that deal with cash flow and financial management as well as purchasing.
This book offers a comprehensive overview on many of how to start a Specialty Retail business and with the step by step process, anyone can be successful.
Good Read.......2006-04-13
"How to Open a Financially Successful Specialty Retail and Gourmet Foods Shop" is a great read for anyone looking to own their own specialty or niche store. From selling only jam to selling complex kitchen gadgets, this book is great for anyone looking to delve into any niche market.
The authors take readers through a number of get ready steps. They include, among other things, picking location, deciding what merchandise to carry, identifying the target audience, writing a business plan, filing the loan application, and getting the necessities (such as company name, licenses, insurance, etc.).
I love that the book details every thing I would need to know about opening a specialty business. It even discusses decorating tips, hiring a staff, marketing the business, and creating a press kit. Because the book covers so much, it tends to cover only the basics of all the topics. It does not go really in-depth on most items, so if you are looking for some exact how-to guide, this book probably is not for you.
The book also comes with a handy cd-rom that provides sample business plans and other worksheets that I found very helpful. You can easily take the business plan and modify it to suit your start-up business. In addition, there are a number of great resources listed within the pages of the book that any new business owner would find beneficial.
User-Friendly, Quality Advice.......2006-04-11
Perhaps the best piece of information in this handy guide by Sharon Fullen and Douglas Brown is
found on the first couple of pages: make sure your heart is in before you take the leap. They offer nuggets of advice to test your mettle; such as coming up with a short "elevator pitch" to capture the essence of your dream and how valuable careful research becomes if you want to discover your true "niche" market. Information on buying a franchise or starting from scratch, financial avenues to consider and a good outline for a business plan quickly follows. Other chapters present the importance of customer service, successful marketing tips and how to deliver a top-notch public relation campaign that attracts repeat business. You will also discover that the basic mechanics of running a business are not ignored; with sections devoted to purchasing, buying appropriate equipment, staffing, finding user-friendly software, monitoring inventory, managing cash flow and creating ambience in the public areas of the shop. The CD-ROM contains much of the same information found in the book, but does included printable business forms for home and office use, a supply list, as well as a more detailed business plan to use as your own template. Overall this book is very user-friendly, offers quality advice and presents up-to-date information. An important resource you will be able to refer to for many years
Great Book for Potential Shop Owners!.......2004-12-04
Excellent book for anyone wanting to start a specialty or gourmet shop. Extremely helpful and well thought out information CD is great addition!"
Average customer rating:
- A great guide
- Invaluable Tool
- Good for starting stores or providing to stores.
- Primer on Contemplating Gourmet Store Venture
- Don't even think of opening a gourmet food store without it.
|
Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store
Robert Wemischner , and
Karen Karp
Manufacturer: Wiley
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Binding: Hardcover
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How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
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ASIN: 0471139394 |
Book Description
"In this book we will communicate just how competitive and serious the business of specialty food retailing is today. We will provide you with a comprehensive overview of the industry, the market today, tools to [enable you] to make a commitment to go ahead, a thorough outline for your business plan, checklists for the most important planning stages, anecdotes and recommendations from the top players in the industry, and tips and insights into the intangibles of what makes good businesses good. You will have a better chance of success by being well armed and taking all the right precautions through careful preopening research and development. And you will see that, for success, it is not just information and organization but ample funding that will give your new business a fighting chance to ripen, develop, and succeed. Guided by this text and the accumulated wisdom of sage retailers who've paved the way, and fueled by your own enterprising spirit and imagination, dream big, plan carefully, and proceed with confidence to success." — From the Preface of Gourmet to Go
It begins with a dream, a longing for the independence, self-reliance, and creative freedom of running your own specialty take-out food store. But if you want that dream to become a reality, you can't rely solely on your expertise as a chef, manager, or owner of a previous business — you'll need to develop all of those skills and more. You need a comprehensive, reliable information source that shows you what to expect and prepares you to deal with the unexpected. You need to learn from the successes and failures of others how to envision, plan, finance, establish, and run a successful gourmet retail operation. You need Gourmet to Go.
This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. Next, you'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. Each of these issues is presented in a clear, forthright style that enables you to understand your options and make informed choices. You'll also learn how to:
- Market and promote your store and build a steady clientele
- Exceed your customers' expectations for quality and service
- Use in-store signage and irresistible merchandise displays to increase sales
- Expand or convert an existing business
- Fine-tune your business to promote growth
Whether you're a foodservice professional yearning for independence or a retailer looking to expand or transform your current business; whether you're a caterer wanting to offer your creations to a broader public or a successful manager in search of a great business opportunity, Gourmet to Go helps you start strong and guides you every step of the way, until your dream comes true.
Customer Reviews:
A great guide.......2004-11-20
A friend recently opened a store and this book has acurately addressed some of the issues we are experiencing. The author has a knack for addressing both personal issues such as self doubt, fear, relations with partners as well as topics related to the business. He compels the entrepreneur to think hard about the objectives of his undertaking and then walks him through it step by step.
The sections on site location and templates for creating a business model, mission statement and feasability study are better than two other books that I had purchased.
Most of the book has little to do with specialty food and more about the decision and execution process of opening a new place. I would recomend it to both someone just toying with the idea and someone who is already established.
Invaluable Tool.......2003-06-14
I have been working on opening a specialty food shop/cafe and got stuck on the logistics of planning. After using several guides and books I randomly found (and getting NOWHERE) I decided to buy Gourmet to Go on a recommendation. It is THE best thing I could have ever bought, hands down. It seems that all the questions I had were answered in the book, and the structure of the book leads readers down a logical path through the maze of planning for this type of business. If you are to buy any book on this topic, this is the one. The money spent on this book will save you thousands later on. Two thumbs up!
Good for starting stores or providing to stores........2003-06-07
This is an excellent treatise of starting a specialty food store or, perhaps is even more beneficial to one who wishes to wholesale food products to place in food stores or delis..
People wanting to cash in on the current trend towards take-out convenience need this book, as well as From Kitchen To Market and How To Get Your Product Into Supermarkets.
The three books are invaluable for overlapping reasons. A prospective store operator needs to understand how to setup his or her store and, just as important, how their competition operates. Beginning store operators also need to understand their industry in detail not merely from the viewpoint of their competition and from their customers, but from their suppliers position.
Gourmet To Go does a great job from a narrow viewpoint. Probably the only topic not suffriciently explored is the hands'-on advice. Perhaps the next edition will detail the possibilities for including rollergrills, microwaves and how to earn what the industry refers to as "Plus-sales." I'm speaking of the technique in all fast food chains and convenience stores to get customers to spend more money.
Other hands-on topics that should be discussed are controlling theft and the experience of many store operators who have lost significant chunks of money in providing lottery tickets. I know of a feww whose losses exceeded $10,000. Adding insult to injury, lottery only reimburses stores from one to three percent of gross sales and pay-outs for winning tickets. Despite such a poor return on investment, many stores consider it mandatory to provide lottery.
Further, computerizing the store could be considered, as well as installing UPC readers. It is not uncommon to see even the smallest store using such equipment. Yet, those installing such systems all seem to have to reinvent the wheel.
Again, buy this book but augment it with From Kitchen To Market and with How To Get Your Product Into Supermarkets so you can keep up with and, perhaps, improve upon your competition and keep customers, suppliers and yourself happy!
Primer on Contemplating Gourmet Store Venture.......2003-04-04
Having some experience with new product projects for major corporations, this somewhat smaller scale, but nonetheless similar principled look at the operations and craft of specialty food store biz is well-done.
It is full of relevant and cogent thoughts for anyone interested in this market niche. What I found very well done is the sections of writing the biz plan and the steps therein critical to putting together and then implementing such.
Also included are fairly thorough lists of resources such as consultants, trade journals, suppliers, etc.
What could possibly have been additionaly useful was stress on two key areas: concentration on obstacles and their probability of happening (i.e. scenario plotting) and finding and use of two key players from the outset: attorney and accountant/tax specialist.
Don't even think of opening a gourmet food store without it........2002-01-28
Although, as the name suggests, this book is geared mainly towards gourmet to go operations (specialty food stores with emphasis on catering and gourmet take-out) it is an invuluable resource for anyone thinking about entering the gourmet food industry.
I wasted all kinds of time and money on general business start-up books and learned little more that nothing about starting a gourmet food store (or any business for that matter). The business plan section alone is better than a whole book I purchased on the subject. I found every bit of Gourmet to Go to be extemely useful and after reading it couldn't believe I had even considered going into business without it.
Average customer rating:
- Very informative and easy to read
- A great starting point.....
- Very, Very Useful Primer on Vacation Rentals
- Nice title, but way too basic info, too wordy (filler)
- Limited and biased
|
How To Rent Vacation Properties By Owner: The Complete Guide to Buy, Manage, Furnish, Rent, Maintain and Advertise Your Vacation Rental Investment
Christine Hrib-Karpinski
Manufacturer: Kinney Pollack Press
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Binding: Paperback
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The Vacation Rental Organizer
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Profit from Your Vacation Home Dream: The Complete Guide to a Savvy Financial and Emotional Investment
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How a Second Home Can Be Your Best Investment: New, Tax-Free Methods for Using a Vacation Home for Recreation, Retirement...AND Investment!
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The Complete Guide to Second Homes for Vacation, Retirement, and Investment
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Investing in a Vacation Home for Pleasure and Profit
ASIN: 0974824909 |
Book Description
Author and speaker Christine Hrib Karpinski takes readers through all the steps necessary to purchase and rent out a vacation home. This book contains practical, hands-on advice that shows the reader how to do it without property management companies, and keep 100 percent of the profits. It offers realistic strategies to create a situation in which renters pay the mortgage, while still allowing the owner several weeks a year in that little slice of paradise.
Customer Reviews:
Very informative and easy to read.......2007-09-11
For a person like me who is going to start in the Vacation Rental Business, this book was very helpful and informative. For someone who has experience in the business maybe will find it too elementary or too basic. For me it was a good start.
A great starting point............2007-08-28
I own 5 rental properties, 2 are vacation rentals. I bought this book with pretty high expectations. Well, even though I've been doing this for 15 years, Christine still had some new advice to share. I thought her formula was great for some areas, but in Colorado Ski country it just doesn't work.
I love how she does give a couple different points of view pertaining to financing your vacation home.
I would also preferred more depth, that a chapter on properties outside the US, and buy multiple properties. But as some reviewers have stated, it is an excellent primer.
I do think that her book on booking rentals, The Vacation Rental Organizer is a very useful organizer for the money. I intend to purchase one each year.
Very, Very Useful Primer on Vacation Rentals.......2007-08-01
I have to laugh at the previous two reviews, obviously written by the same person, an admitted student with a bone to pick with the author. Christine is the most well-known expert in the very small field of vacation rental consultants. She literally "wrote the book" to walk potential investors, vacationers, and home owners into successfully taking advantage of the blossoming vacation rental market.
This student disagrees with Christine's recommendations that owners not rent to those under 25 years old, then proceeds to show a perfect example of why owners shouldn't. He attempts to trash her reputation, rather than someone's rental property. I'm a rental owner and have the same rule, based on personal experience and the many experiences of friends and acquaintances. I imagine this student has stayed in 1 or 2 rentals and as a result is now an "expert"...much like the hotel commercials we all laugh at.
As the student says, some of the information in Christine's books is on the Internet, as is information from every book ever written. However, this new version of her "How to Rent Vacation Properties by Owner" contains everything anyone needs to know to look for, purchase, furnish, and rent a vacation home. Some of the information is common sense but much is 'insider information' from her many years as a seminar leader, training thousands of owners and being a 'by owner' property manager herself.
Take the previous reviews for what they are, feeble attempts to get even with someone that disagrees with him. If you want to learn about this industry and how to rent 'by owner' get this book and read it cover to cover and decide for yourself how valuable it really is.
Nice title, but way too basic info, too wordy (filler).......2007-07-31
I thought the title of the book was exactly what I was looking for. I had a property to rent and thought about making it a vacation rental. So, I bought the book thinking it would help point out some not-so-obvious issues about renting a vacation property. But after reading it, I was disappointed with the lack of any real advice or tips. There are a A LOT of words, but they seem to be mostly filler with only very limited and basic useful information. I would not recommend this book to anyone interested in running a real business.
Limited and biased.......2007-07-19
I purchased this book with the intention of gaining a working knowledge of vacation rentals to start a small vacation rental project in Baja California, in Mexico. This guide was not particularly helpful at all, providing only rudimentary information that was already somewhat obvious. It also relies on some dangerous business practices, fundamentally on speculating on the property that you are going to buy and trying to make significant profit that way. It seems to be very limited and unprofessional, almost hokey, in its view of vacation rentals.
I was personally offended as a student in that it explicitly recommends discriminating against students or anyone under 25 as customers.
Average customer rating:
- Useful and insightful.
- Need better research design and deduction
- Overdone
- MILLENNIUM MARVEL
- Very informative and well researched
|
Franchise Organizations
Jeffrey L. Bradach
Manufacturer: Harvard Business School Press
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Binding: Hardcover
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ASIN: 087584832X |
Book Description
Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very little grounded insight available on the management challenges that chains face. Now, with his landmark book Franchise Organizations, Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a franchise's success. Using compelling examples from major restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. Clear and engaging, this is essential reading for understanding and managing today's franchise business.
Customer Reviews:
Useful and insightful........2006-04-08
Bradach looks at organizational issues and challenges as they relate to franchise organizations. He particularly focuses on fast food franchises which have a combination of company-owned and franchise restaurants.
He posits the four key challenges of the franchise organization as being:
Adding units
Uniformity
Local responsiveness
Systemwide adaptation
Most of the book addresses how the dual structure of companies with both company-owned and franchise restaurants assists with meeting these challenges. Bradach pays particular attention to the phenomenon of multi-unit franchisees.
Franchise Organizations was exactly what I was looking for in terms of the breadth and depth of knowledge. Bradach writes well, without pretension or overly-academic jargon. The book is bound with three appendices which cover the literature on owning or franchising, the design of Bradach's research, and the role of the field visit.
Recommended for other potential readers with an interest in the area.
Need better research design and deduction.......2002-12-05
This book was written by Dr.Bradach in 1997 but it stills a good reference today.
The comment I have, however, would be the research design is too limited. The research was conducted based on "food resturant chain" but the deduction (including the book title) seems to cover every franchise business. Is it possible that the research results for restuarant business only? We don't know. The research validation of the author still questionable to me.
The selected companies are too subjective, still. Several questions raised while I read the book about other franchise companies that the author didn't select. Although the author indicate three criteria (see research design of the book) to conduct the research, there is no mention to other companies that the author didn't choose.
This book is quite comprehensive but it can be one of the best reference book if the author go more detail (and change the title) for food restuarant business and add more detail about his research design.
Overdone.......2002-09-28
This book has a lot of good information but is buried within very long-winded writing.
MILLENNIUM MARVEL.......2000-06-27
THE BOOK IS A SYNTHESIS OF THE EXACT CORE ISSUES OF FRANCHISING IN AN ENLARGED BUSINESS ENVIRONMENT AND IS HELPFUL FOR ORGANISATIONS AND BUSINESS PEOPLE WHO WISH TO ESTABLISH THE CHAIN THROUGH FRANCHISING. THE CASE LAWS REFERENCES COULD BE APPROPRIATELY GEARED UP AS EVERY BUSINESS HAS THESE FOCUSSES DESPITE OTHER ISSUES SUCH AS FINANCE, MARKETING, TECHNICAL AND TECHNOLOGICAL.
Very informative and well researched.......2000-01-08
Great in depth research is what first striked me about this book. It has a focus on the restaurant franchise business, with 5 successful examples from the US. The book explains a lot about the details of the organizational work done in the franchise business. I have come up with a useful insight on the whole matter. It is a well written thoroughly researched book and at the same time interesting to read, with chapters and parts divided nicely if you want to go back and forth between subjects. Although I own an non-restaurant franchise, this book helped me understand how the system works and what I should expect from my franchisor in some managerial aspects. I would highly recommend it if you own or think about owning a restaurant franchise, or any other franchise for that matter.
Book Description
Your One-Stop Guide to Buying a Restaurant or Food-Service Franchise
The most up-to-date, comprehensive and powerful tool for uncovering opportunities in the restaurant franchise world, Ultimate Book of Restaurant and Food-Service Franchises is a direct connection to the hottest segment in today’s rapidly growing franchise market. Packed with solid advice and timely information, this full-course directory draws upon Entrepreneur magazine’s more then 25 years of research and reporting to serve up everything you need to know about restaurant franchises in one dynamic package.
- Time-critical information for doing business today
- Top 10 lists for both quick- and full-service restaurants
- Comprehensive listings for more than 320 restaurant and food-service franchises
- Details on contacts, costs, size, training, support and franchisee qualifications
- Complete overview of the franchise industry
From researching the perfect franchise and negotiating a final agreement to developing the skills needed for sustaining continued success on daily operations, Ultimate Book of Restaurant and Food-Service Franchises is the most insightful and fact-filled guide available today.
Book Description
Internet for the Retail Travel Industry is tailored for those in travel business who want to acquire Internet skills and optimize other tools of the trade, such as Computer Reservation and Global Distribution Systems. It offers time-saving browse and search methods, and shows how to access, use and integrate information from in-house client profiles to on-line travel information with search engines, mailing lists and client databases. To help readers understand current trends and meet business challenges, a history of on-line technology in retail travel is provided. Learn more about e-mail marketing techniques, how to evaluate the need for a travel agency web site, and more!
Average customer rating:
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Food: Retail Design & Display 3 (Food Retail Design & Display)
Manufacturer: Visual Reference Publications
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Franchising Hospitality Services (Hospitality, Leisure and Tourism)
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ASIN: 0750647728 |
Book Description
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
an insight into the national and international activities of franchise operations within the hospitality service sector and the business dynamics associated with franchising in this context
identifies examples of best practice from the point of view of both franchiser and franchisee
a holistic understanding of all issues involved by showing them in a real life context
Book Description
This digital document is an article from Nursing Homes, published by Thomson Gale on May 1, 2005. The length of the article is 1309 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Act as though your customer is right: the hospitality and retail industries have lessons for long-term care providers.(featurearticle)
Author: Deke Cateau
Publication:
Nursing Homes (Magazine/Journal)
Date: May 1, 2005
Publisher: Thomson Gale
Volume: 54
Issue: 5
Page: 44(2)
Distributed by Thomson Gale
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