Unconventional franchises.
Restaurant Franchising, Second Edition, the only guide to franchising written exclusively for food service professionals, is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.
Customer Reviews:
Great introductory book to Restraunt Franchising.......2003-10-26
After evaluating numerous franchising books, this one has been the most useful especially if you are looking to franchise your own restraunt. The content of the book more than pays for steep price.
Book Description
Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
- Includes coverage of tourism marketing
- Features new material on marketing technology and it's implications in the hospitality industry
- Offers international coverage
- Provides new, applications approach to the discipline of marketing
Book Description
Recent years have been tough on event planners and the special events industry. September 11, major economic downturns, wars and SARS have all hit the event planning industry hard. There are fewer corporate dollars than ever to go around for travel budgets and special events. In what was already a highly competitive industry, many planners and companies are struggling for their business survival. This book tells you all you need to know about how to market your event planning business and build a client base - in good times or in bad.
Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to:
- Diversify your client base
- Develop niche markets and areas of expertise
- Define and customize your customer service
- Establish a back-up plan for use during downturns
- Solicit sales and develop new business
- Market yourself within your company and in the industry
- Set up your own event planning business
Marketing Your Event Planning Business is loaded with practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for:
- event planners
- event planning management companies
- suppliers
- public relations, communications, and administrative professionals
- professionals in the hospitality, culinary, and travel industries
Customer Reviews:
Realy usefull.......2006-08-21
Real good analysis of event market. A lot of good ideas. A god seeing of what need to be done to catch new customers.
Thanks, I'll use it a lot for my company
Book Description
Your most powerful marketing and management tool is a well-designed menu. Here is how to create one. A menu can make or break a restaurant. To be effective, it must be tailored to your business, help you make profit, and meet the expectations of your customers. This book tells you everything you need to develop a menu program that will ensure the profitability of your restaurant or other foodservice operation. Now in its third edition, Marketing by Menu takes you well into the twenty-first century, covering emerging new markets and the latest trends in home-food replacement services. Fully revised and updated, this edition shows you how to create daily and seasonal menus, catering menus, "healthy eating" programs, and other specialty menus directed at today's widely diverse clientele. You will get precise, step-by-step guidelines to menu layout and design, content development, and profit considerations—including marketing surveys, food costing and pricing, and menu item selection. Complete with work pages to practice the concepts involved, as well as a wealth of real-world examples from restaurants, hotels, and other foodservice operations across the United States and abroad, Marketing by Menu is a one-of-a-kind resource for managers and professionals in the foodservice industry.
Average customer rating:
- A great guide
- Invaluable Tool
- Good for starting stores or providing to stores.
- Primer on Contemplating Gourmet Store Venture
- Don't even think of opening a gourmet food store without it.
|
Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store
Robert Wemischner , and
Karen Karp
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Similar Items:
-
How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
-
From Kitchen to Market: Selling Your Gourmet Food Specialty
-
How to Open a Financially Successful Bakery
-
Specialty Shop Retailing: How to Run Your Own Store Revised
-
Baking for Profit: Starting a Small Bakery
ASIN: 0471139394 |
Book Description
"In this book we will communicate just how competitive and serious the business of specialty food retailing is today. We will provide you with a comprehensive overview of the industry, the market today, tools to [enable you] to make a commitment to go ahead, a thorough outline for your business plan, checklists for the most important planning stages, anecdotes and recommendations from the top players in the industry, and tips and insights into the intangibles of what makes good businesses good. You will have a better chance of success by being well armed and taking all the right precautions through careful preopening research and development. And you will see that, for success, it is not just information and organization but ample funding that will give your new business a fighting chance to ripen, develop, and succeed. Guided by this text and the accumulated wisdom of sage retailers who've paved the way, and fueled by your own enterprising spirit and imagination, dream big, plan carefully, and proceed with confidence to success." — From the Preface of Gourmet to Go
It begins with a dream, a longing for the independence, self-reliance, and creative freedom of running your own specialty take-out food store. But if you want that dream to become a reality, you can't rely solely on your expertise as a chef, manager, or owner of a previous business — you'll need to develop all of those skills and more. You need a comprehensive, reliable information source that shows you what to expect and prepares you to deal with the unexpected. You need to learn from the successes and failures of others how to envision, plan, finance, establish, and run a successful gourmet retail operation. You need Gourmet to Go.
This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. Next, you'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. Each of these issues is presented in a clear, forthright style that enables you to understand your options and make informed choices. You'll also learn how to:
- Market and promote your store and build a steady clientele
- Exceed your customers' expectations for quality and service
- Use in-store signage and irresistible merchandise displays to increase sales
- Expand or convert an existing business
- Fine-tune your business to promote growth
Whether you're a foodservice professional yearning for independence or a retailer looking to expand or transform your current business; whether you're a caterer wanting to offer your creations to a broader public or a successful manager in search of a great business opportunity, Gourmet to Go helps you start strong and guides you every step of the way, until your dream comes true.
Customer Reviews:
A great guide.......2004-11-20
A friend recently opened a store and this book has acurately addressed some of the issues we are experiencing. The author has a knack for addressing both personal issues such as self doubt, fear, relations with partners as well as topics related to the business. He compels the entrepreneur to think hard about the objectives of his undertaking and then walks him through it step by step.
The sections on site location and templates for creating a business model, mission statement and feasability study are better than two other books that I had purchased.
Most of the book has little to do with specialty food and more about the decision and execution process of opening a new place. I would recomend it to both someone just toying with the idea and someone who is already established.
Invaluable Tool.......2003-06-14
I have been working on opening a specialty food shop/cafe and got stuck on the logistics of planning. After using several guides and books I randomly found (and getting NOWHERE) I decided to buy Gourmet to Go on a recommendation. It is THE best thing I could have ever bought, hands down. It seems that all the questions I had were answered in the book, and the structure of the book leads readers down a logical path through the maze of planning for this type of business. If you are to buy any book on this topic, this is the one. The money spent on this book will save you thousands later on. Two thumbs up!
Good for starting stores or providing to stores........2003-06-07
This is an excellent treatise of starting a specialty food store or, perhaps is even more beneficial to one who wishes to wholesale food products to place in food stores or delis..
People wanting to cash in on the current trend towards take-out convenience need this book, as well as From Kitchen To Market and How To Get Your Product Into Supermarkets.
The three books are invaluable for overlapping reasons. A prospective store operator needs to understand how to setup his or her store and, just as important, how their competition operates. Beginning store operators also need to understand their industry in detail not merely from the viewpoint of their competition and from their customers, but from their suppliers position.
Gourmet To Go does a great job from a narrow viewpoint. Probably the only topic not suffriciently explored is the hands'-on advice. Perhaps the next edition will detail the possibilities for including rollergrills, microwaves and how to earn what the industry refers to as "Plus-sales." I'm speaking of the technique in all fast food chains and convenience stores to get customers to spend more money.
Other hands-on topics that should be discussed are controlling theft and the experience of many store operators who have lost significant chunks of money in providing lottery tickets. I know of a feww whose losses exceeded $10,000. Adding insult to injury, lottery only reimburses stores from one to three percent of gross sales and pay-outs for winning tickets. Despite such a poor return on investment, many stores consider it mandatory to provide lottery.
Further, computerizing the store could be considered, as well as installing UPC readers. It is not uncommon to see even the smallest store using such equipment. Yet, those installing such systems all seem to have to reinvent the wheel.
Again, buy this book but augment it with From Kitchen To Market and with How To Get Your Product Into Supermarkets so you can keep up with and, perhaps, improve upon your competition and keep customers, suppliers and yourself happy!
Primer on Contemplating Gourmet Store Venture.......2003-04-04
Having some experience with new product projects for major corporations, this somewhat smaller scale, but nonetheless similar principled look at the operations and craft of specialty food store biz is well-done.
It is full of relevant and cogent thoughts for anyone interested in this market niche. What I found very well done is the sections of writing the biz plan and the steps therein critical to putting together and then implementing such.
Also included are fairly thorough lists of resources such as consultants, trade journals, suppliers, etc.
What could possibly have been additionaly useful was stress on two key areas: concentration on obstacles and their probability of happening (i.e. scenario plotting) and finding and use of two key players from the outset: attorney and accountant/tax specialist.
Don't even think of opening a gourmet food store without it........2002-01-28
Although, as the name suggests, this book is geared mainly towards gourmet to go operations (specialty food stores with emphasis on catering and gourmet take-out) it is an invuluable resource for anyone thinking about entering the gourmet food industry.
I wasted all kinds of time and money on general business start-up books and learned little more that nothing about starting a gourmet food store (or any business for that matter). The business plan section alone is better than a whole book I purchased on the subject. I found every bit of Gourmet to Go to be extemely useful and after reading it couldn't believe I had even considered going into business without it.
Customer Reviews:
Partially Good Book.......2007-02-25
This book is really good. however my main problem with is that it is mainly good for the American resort market, and not so useful in European circumstances speciall in smaller individual cityhotels.
I have to stress that it is very well written but not what i was looking for.
It is also abit dated. nevertheless I think everyone working this field shoud read it!
Easy-to-Read and Extremely Informative.......2006-04-24
I normally don't take the time to write book reviews, but this book was so amazing that I felt obligated to comment. It is succinct, well-written, and extremely easy to read. The ideas in this book can be applied to any type of hospitality product. Mr. Raza supplements the text by giving links to websites the readers can visit to obtain more information.
The chapters:
1) Hospitality and Marketing
2) The Market
3) Products
4) Branding
5) Advertising
6) How to Create Better Brochures and Collateral Materials
7) Public Relations
8) Promotions
9) 25 Proven Ways to Reach Travel Agents
10) Coop Marketing: How to Get the Best Results from Marketing Through Wholesalers and Tour Operators
11) Internet Marketing
12) Loyalty Marketing
13) Marketing Operations
14) Behind the Budget
Appendix: The Marketing Plan
too cool for school.......2006-04-22
Just finished it. Had to write a review. In summary: The Best Marketing Book Ever!
very good .......2006-01-14
Great to read. very good book.
Great book.......2005-09-25
Very interesting and helpful
From real pro!
Not a textbook, fun and easy to read
Book Description
Authored by a well-known figure in the field.
- Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
- Individual chapters address the differences involved in marketing different types of events.
- Examines future trends and key issues such as how to reach new event attendees.
- Includes appendices with sample forms, contracts, and more.
Download Description
Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
Customer Reviews:
Didn't help me at all.......2007-06-12
$65 on a book that's only based on theory and didn't give any insights or executions to help get the job done. A compete waste of money when you can buy a better book for less than $20.
Very Useful and Easy to Follow.......2002-08-21
Event Marketing explores the promotions industry. Though it is a textbook, Hoyle delightfully surprises the reader by writing in a witty style. Why intimidate or bore the reader when you can engage them? Hoyle takes this obvious, but overlooked, premise and runs with it as he explains the events promotions business.
Like Michael Levine's Guerrilla PR: Wired, which also has case histories and strategies in how to promote events in a low-cost fashion, Hoyle seeks to turn a confusing and frantic arena into one that, like all other areas, is more easily understood once clear and discrete steps have been demonstrated. The personal examples at the end of each chapter only serve to add credibility and weight to Hoyle's words.
Raves for Event Marketing by Leonard H. Hoyle.......2002-06-27
When I began reading this book, I knew it was a textbook and expected the normal dry, wordy textbook in which information is buried under an avalance of prose. I was delighted to find a work that was clear, complete, informative, and interesting to read. I found that I looked forward to each chapter and subject. The information is presented in prose, lists of important topics, and highlighting of certain need-to-know material in such a way that cross-refencing and finding previously studied material are amazingly accessible. Added bonuses are the quotes before each chapter and the personal experiences at the end of each chapter.
The suggestions about organization, multitasking, and people management are so original and all-encompassing that I heartily recommend this book for everyone -- not only those interesting in planning events.
so helpful!!.......2002-05-29
The great insight on how to reach new event attendees was very helpful. I appreciated the variety of events that were mentioned in the book, along with the helpful appendice chocked full of information. Definitely a great purchase.
Book Description
The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.
Along with practical checklists, tables, figures, and forms, The Sports Event Management and Marketing Playbook features:
- "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
- "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations
This book is part of The Wiley Event Management Series.
Book Description
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Learn how to bring increased sponsorship dollars to any event by:
- Placing value on sponsorships
- Expanding the value of a sponsor
- Creating the best image for an event
- Networking with other event professionals worldwide
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management.
Customer Reviews:
Valuable resource.......2007-10-21
I found the way the authors dissect various events, detailing the ideal sponsors for (say) the Orange Bowl, sailing regattas, music festivals and so forth to be interesting and extremely valuable. Getting sponsors to part with precious funding is an art, so one must have a clear idea what motivates them. This book helps a ton.
Enlightening.......2002-11-11
There's so much to learn about event sponsorship. It was interesting to see the various views of the industry, including how to expand the value of the sponsor, as well as the image of the actual event.
Average customer rating:
- Fantastic tool for up and coming hoteliers!
- outstanding one of a kind
- Very informative. Great job Ahmed!!
|
Hotel Sales and Operations
Ahmed Ismail
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback
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All Titles
| Qualifying Textbooks - Fall 2007
| Stores
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| Qualifying Textbooks - Fall 2007
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Travel
| Qualifying Textbooks - Fall 2007
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ASIN: 0827386478 |
Book Description
This comprehensive book offers a real-world approach to hotel sales and operations. It includes background information on hotel operations and marketing to ensure success in hotel sales. It introduces the concept of the sales triangle (room sales, catering sales, and outlet/ancillary sales) and illustrates the importance of each to the overall sales success of the hotel. This book helps fill in the gaps for hospitality professionals by clearly outlining the steps involved in successful hotel sales.
Customer Reviews:
Fantastic tool for up and coming hoteliers!.......1999-07-27
Applicable Hotel Sales know how. Ismail's breadth of hotel industry knowledge is astounding. Great reading for anyone interested in a hotel career.
outstanding one of a kind.......1999-02-13
I am in the hotel business and have been for 10 years. Mr. Ismail and one of his contributers, Mr. Sweetland both are dead on target with their advice and I recommend this book to anyone who is even thinking of getting into the Hospitality Business. This book is to be required reading for anyone aspiring to management in my hotel from this day forward. If you are considering purchacing a franchise, this is a must read!
Very informative. Great job Ahmed!!.......1999-02-05
It's awesome to see industry colleagues putting in print how the industry functions. It's comprehensive and enjoyable to read.
Books:
- Restaurant Franchising
- Restaurants That Work: Case Studies of the Best in the Industry
- Seeing Hitler's Germany: Tourism in the Third Reich
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- ServSafe Essentials with the Scantron Certification Exam Form
- Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple
- Simple Genius
- Simulations and the Future of Learning: An Innovative (and Perhaps Revolutionary) Approach to e-Learning
- Small Business Management: An Entrepreneurial Emphasis (with CD-ROM and InfoTrac®)
- Strategic Sports Event Management: An international approach (Hospitality, Leisure and Tourism)
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