Oracle E-Business Suite Manufacturing & Supply Chain Management
Average customer rating: 4.5 out of 5 stars
  • For use by "the initiated"
  • A Good Introduction
  • I am yet to receive this book
  • Excellent Oracle reference tool
  • Good Book for the beginners
Oracle E-Business Suite Manufacturing & Supply Chain Management
Bastin Gerald , Nigel King , and Dan Natchek
Manufacturer: McGraw-Hill Osborne Media
ProductGroup: Book
Binding: Paperback

Quality ControlQuality Control | Management & Leadership | Business & Investing | Subjects | Books
Distribution & Warehouse ManagementDistribution & Warehouse Management | Management & Leadership | Business & Investing | Subjects | Books
Osborne-McGraw-HillOsborne-McGraw-Hill | Publisher | Certification Central | Computers & Internet | Subjects | Books
GeneralGeneral | Certification Central | Computers & Internet | Subjects | Books
Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
Distributed DatabasesDistributed Databases | Databases | Computers & Internet | Subjects | Books
Relational DatabasesRelational Databases | Databases | Computers & Internet | Subjects | Books
Database DesignDatabase Design | Databases | Computers & Internet | Subjects | Books
Database Management SystemsDatabase Management Systems | Databases | Computers & Internet | Subjects | Books
GeneralGeneral | Oracle | Databases | Computers & Internet | Subjects | Books
E-BusinessE-Business | Oracle | Databases | Computers & Internet | Subjects | Books
GeneralGeneral | Databases | Computers & Internet | Subjects | Books
Structured DesignStructured Design | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
CADCAD | Graphic Design | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
GeneralGeneral | Software | Computers & Internet | Subjects | Books
ManufacturingManufacturing | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
EngineeringEngineering | Amazon Upgrade | Stores | Books
Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
ProfessionalProfessional | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Oracle E-Business Suite Financials Handbook (Osborne ORACLE Press Series) Oracle E-Business Suite Financials Handbook (Osborne ORACLE Press Series)
  2. Oracle Discoverer 10g Handbook (Oracle) Oracle Discoverer 10g Handbook (Oracle)
  3. Oracle Applications DBA Field Guide Oracle Applications DBA Field Guide
  4. Oracle E-Business Suite 11i: Implementing Core Financial Applications Oracle E-Business Suite 11i: Implementing Core Financial Applications
  5. Installing, Upgrading and Maintaining Oracle Applications 11i (or, When Old Dogs Herd Cats - Release 11i Care and Feeding) Installing, Upgrading and Maintaining Oracle Applications 11i (or, When Old Dogs Herd Cats - Release 11i Care and Feeding)

ASIN: 0072133791

Book Description

Implement Oracle's Internet-based Manufacturing and Supply Chain Management products using this Oracle authorized resource. This comprehensive guide explains how to implement the planning, engineering, pricing, order fulfillment, and inventory management components of Oracle Manufacturing and Supply Chain--and develop and deliver goods and services faster, cheaper, and more efficiently than your competitors.

Customer Reviews:

3 out of 5 stars For use by "the initiated".......2007-02-18

While Gerald & Co's book may look like a good introduction to Oracle's manufacturing & supply chain management modules, it will make little sense to those who have never used the system or don't have access to it. Because I had three years of hands-on experience with Oracle's E-Business Suite, the book is useful and I'm giving it a 3-star rating.

Things that Gerald & Co. could have done better: more illustrations of what they write about. There are many "bells and whistles" in the software, but the book doesn't have enough "screen shots" to show you where they're located on an Oracle "form." I'm not satisfied with the case study, which they have placed in chapter 22. There are no screen shots there either.

Gerald & Co. are assuming you can navigate and know a lot of the Oracle lingo. If you are new to this, don't expect to learn it from this book. The audiences for the book are intermediate and advanced users.

One could also regard this as a reference book. Use it to answer problems you encounter while using the product or better understand what's going on. In this context, I'd rate it 3 stars, too.

1 out of 5 stars A Good Introduction.......2006-11-03

This book is for users of Oracle Manufacturing and has the end-user in mind Definately not for the the technical minded, site specific Installs and for those who are used to Technical Reference manuals

1 out of 5 stars I am yet to receive this book.......2006-02-01

The tentative date of receipt is 27th Jan 2006 but to i haven't received the book as of today.

Pls send same asap

Arul

5 out of 5 stars Excellent Oracle reference tool.......2005-10-17

I was part of the Oracle implementation team at our company, and I have found this book to be a useful tool for myself in the year since implementation as we continue to explore new functionalities. It is also a useful tool for the application users to learn how Oracle works. In fact, I not only purchased this book for myself, but I have purchased copies for several other people in the company. I refer to it all the time.

4 out of 5 stars Good Book for the beginners.......2005-08-24

This book is very useful for the beginners as well those who want to brush up their knowledge on oracle applications release 11i.

Mostly it covers all Manufacturing & Distribution modules. Financial modules are not covered in this book. I was planning to buy a book and searching for it and finally ended up in buying a very useful book.

Main drawback is not much of screen captures displayed. So if you want to better understand you have to read it by sitting in front of applications screen and switching the forms as you read.

Overall the book is worth having it.
Business Intelligence for the Enterprise
Average customer rating: 4.5 out of 5 stars
  • Useful because it's non-technical
  • Good for managers, too generic to be used by DW developers
  • A thoughtful and thought-provoking book about BI ...
  • For once -- a business book about technology and a MUST READ
Business Intelligence for the Enterprise
Mike Biere
Manufacturer: IBM Press
ProductGroup: Book
Binding: Paperback

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
MISMIS | Industries & Professions | Business & Investing | Subjects | Books
Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
GeneralGeneral | Databases | Computers & Internet | Subjects | Books
Manager's Guides to ComputingManager's Guides to Computing | Business & Culture | Computers & Internet | Subjects | Books
Technical SupportTechnical Support | Business & Culture | Computers & Internet | Subjects | Books
Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications
  2. Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides) Business Intelligence: The Savvy Manager's Guide (The Savvy Manager's Guides)
  3. Performance Dashboards: Measuring, Monitoring, and Managing Your Business Performance Dashboards: Measuring, Monitoring, and Managing Your Business
  4. The Profit Impact of Business Intelligence The Profit Impact of Business Intelligence
  5. Business Intelligence Business Intelligence

ASIN: 0131413031

Customer Reviews:

5 out of 5 stars Useful because it's non-technical.......2006-02-19

I think most IT people would agree that technology efforts, especially those in the area of BI, are first and foremost people efforts. This book focuses on the cultural and social aspects of BI, which are the bedrock for starting and finishing a perpetually useful initiative. This is highly recommended reading for anyone, regardless of experience, who wonders how so many BI projects can fail, and how to help make their own projects succeed.

3 out of 5 stars Good for managers, too generic to be used by DW developers.......2005-03-26

The author is an IBM veteran who spent more than 20 years in the sales and product support divisions, except for a short period in a company specialized in Data Warehousing, so he naturally puts in this book a lot of his experiences and he also describes the history of BI in terms of architectures and technologies.

I had the impression that the target audience is mainly made by managers involved in BI projects, on either sides (vendors, consulting companies, customers).

One obvious comment from an Italian like me is that, like with many other books written in the US, the average size of the projects described in this book is rather large compared to what we are used to, and could only be applied to a handful of companies here in Italy.

The best feature of the book is the large number of real life examples that it contains. This can be a real help for a manager of a company who doesn't know the risks connected with BI projects and wants to learn from the many (and sometimes very costly) errors made by other people and companies in similar situations.

Under this aspect the book contains a lot of common sense and is a good reading, but don't look in it for innovative contents or for clear explanations of key technologies, buzzwords and project methodologies.

In most cases the book is limited to describe different situations (usually problematic), and to give some advise, without really delving into technical details.

Often I saw the author asking himself several questions about the typical problems that are encountered in a BI project, but then I couldn't find the answers.

Although there are no references to specific products, in more than one occasion it seems that the fact that the author comes from IBM comes to the surface, like when he prefers the "single provider" approach versus the "best of breed" (Chap. 4), or when he talks about the qualities of the mainframe as opposed to distributed environments (chap 7).

In conclusion, is this book worth reading? I have to say that whenever I read a book about BI and Data Warehousing I can't avoid comparing it with the books from Mr Kimball, which I consider the absolute reference in the field. This might not be fair, but it makes sense, since our time is limited, to read only those books that add something new to what we already know.

In this case the answer is yes, but only for a specific target, i.e. managers of companies who are about to start their first BI project. The rest of the project team would probably find most of the information in this book not very useful.

5 out of 5 stars A thoughtful and thought-provoking book about BI ..........2003-07-10

The tji-Boston reviewer is dead-on correct that this is a frank discussion about BI. Biere will help you to think about BI, and he will help you to think clearly.

Business Intelligence for the Enterprise is written for the customer. The author is a sales guy, who works for a vendor (IBM - Good Grief!), AND he has written a book for the customer. Why?

He is obviously interested in seeing Enterprise BI succeed.

This book will help you think through sales hype, and move closer to success. In a certain sense, it is a book written to help business people like you deal with sales people like Mike Biere. Ironic? Yes. And no.

A perspective like this doesn't come from being slick and clever (goodness knows there is an endless array of slick and clever sales people.) Rather, it comes from making a mature commitment to one's working life, which Biere has obviously done.

It is as important for the C-level IT professionals to read as it is for their C-level bosses and colleagues. Needless(?) to say it is also an important read for those who are going to do the actual work of implementing the BI strategy.

Read this book, but only if you are willing to spend some time thinking....

5 out of 5 stars For once -- a business book about technology and a MUST READ.......2003-06-27

......

If you:

- are tired of the increasingly unintelligible hype around corporate IT

- need to get your feet on the ground about how to apply IT for creating business value

- want to understand business intelligence for what it can really do for your organization (as opposed to what the product vendors tell you)

then read this book.

I've been in the software industry for twenty years, and this is one of those rare, honest books that speaks from long experience and with a welcome disregard for technical faddism and ivory tower theory.

This book is needed because the idea of "information at your fingertips" at most companies is still just that: only an idea. Instead, most organizations still operate inefficiently and clumsily from "islands" of information scattered about in everything from spreadsheets to CRM systems to mainframe COBOL programs whose authors have long since retired.

Even companies that have spents millions of dollars to correct this state of affairs have failed. Why?

This book is about making information available across the board, why you would want to, and how to give your technology of choice "traction" and an impact on the bottom line.

This is done from two perspectives: the technical and the human side.

The author is refreshingly frank in describing corporate IT disasters, and does an excellent job of exposing the human side of where they go wrong down in the trenches. Anyone who has been anywhere near an overbudget, underperforming, or ultimately worthless IT project (this should include most people in corporate IT by now) will read with a smile of recognition. Others should read before you spend: there is a lot of money and heartache to be saved. By demonstrating in everyday language that the hardest part to manage is human expectations, Biere performs a real service to the industry that is usually neglected, and gives managers, end users, and even vendors much insight on where to be proactive.

But this is not a collection of anecdotes. CIOs, CEOs, IT professionals, and beginners will gain a lot from the industry retrospectives, overviews of categories of tools, and the workbook approach for grasping the human side and the technical side at once. The author provides thinking and homework that MUST be done before even considering an expenditure, and asks the questions that even the most expensive consultants won't ask for you.

Because the author is with IBM, you might expect the book to promote IBM products. Not so. Mr. Biere manages to name almost no products, and yet covers the tools available comprehensively.

And college computer science professors: put this book in your curricula -- give your students a healthy dose of the "real world" before sending them out into it.

Well done, Biere.
e-Data: Turning Data into Information with Data Warehousing (custom hardback edition)
Average customer rating: 4.5 out of 5 stars
  • Best in its genre - clear, authoritative & well-written
  • Refreshingly honest, thorough and well written
  • Refreshing definitions of key terms and concepts...
  • Beer and Diapers De-Bunked!
  • Finally, one for the rest of us.
e-Data: Turning Data into Information with Data Warehousing (custom hardback edition)
Jill Dyche
Manufacturer: Addison-Wesley Pub (Sd)
ProductGroup: Book
Binding: Hardcover

MISMIS | Industries & Professions | Business & Investing | Subjects | Books
Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
GeneralGeneral | Software | Computers & Internet | Subjects | Books
Similar Items:
  1. Business Intelligence Business Intelligence
  2. Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications
  3. Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.) Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
  4. The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series) The CRM Handbook: A Business Guide to Customer Relationship Management (Addison-Wesley Information Technology Series)
  5. Mastering Data Warehouse Design: Relational and Dimensional Techniques Mastering Data Warehouse Design: Relational and Dimensional Techniques

ASIN: 0201710560

Amazon.com

The concept of data warehousing can be very hard to grasp at first--especially if you're not a database person. In e-Data: Turning Data into Information with Data Warehousing, author and data warehousing expert Jill Dyché offers the big picture of data warehousing in an informative and comfortable read.

Although the title may spark notions of an Internet-specific topic, the author's term "e-data" isn't a Net-related notion at all. By e-data, she means any data that has been refined and stored in a data warehouse, whether Internet-related or not. She explains the basic concepts behind data warehousing and decision support systems in refreshingly plain English and provides real-world case study summaries of well-known corporations such as Hallmark and Bank of America, as well as the applications of data warehousing by industry segment.

Some of the technologies that make data warehousing possible are discussed, but the book is primarily targeted at managers and executives who are responsible for implementing successful marketing and data management strategies. The discussion is lifted above the technical details of how data warehousing takes place to examine why your organization should consider the approach.

There is plenty of focus on the daunting task of implementing a data warehouse, and the author provides many tips for selecting the proper consultants, technologies, and staff to do the job. This text is a great real-world introduction to the sphere of data warehousing. --Stephen W. Plain

Topics covered: Data warehouses, decision support systems, data mining, target marketing, cross-selling, sales analysis, industry applications, database tools, vendor selection, project planning, and pitfalls.

Book Description

Over the last ten years, the use of detailed data has changed the face of business, and data warehouses have enabled this change. Now widely acknowledged for their role in the delivery of decision support and business intelligence applications, today's data warehouses are increasingly at the hub of such burgeoning strategic initiatives as e-commerce, knowledge management, database marketing, and customer relationship management.

So it's more critical than ever that executives, managers, and anyone involved in corporate decision making understand the fundamentals of data warehousing, and differentiate the roles it plays in existing business practices as well as new strategic initiatives. Written especially for these business professionals, e-Data: Turning Data into Information with Data Warehousing covers data warehousing and its surrounding technologies in a straightforward and engaging way, illustrating how companies are leveraging their data warehouses to serve a wide range of business needs.

This book reveals what business people should know about data warehouse implementation, as well as techniques for evaluating and justifying new data warehouses and data marts. In reading this book, you'll find:

* Key data warehousing terms and what they mean * Emerging database marketing applications that mandate detailed data * A primer on data warehouse technologies, as well as a clear taxonomy of the different analysis types * Staffing and hiring tips for the data warehouse development team * A review of the diverse uses of business intelligence across different industries * Questions to ask your vendors and consultants * A fresh perspective on the politics involved with data warehouses * Checklists and success metrics for evaluating data warehouse effectiveness * Coming trends in the use of e-data in business

Inspiring real-world case studies and staff profiles highlight the book, showcasing data warehousing's "vanguards," companies that have succeeded in achieving long-term financial and strategic benefits. Included are Bank of America, Charles Schwab & Co., Qantas Airways, GTE, Royal Bank of Canada, Sears, and Twentieth Century Fox.

Fortified with a renewed understanding of data warehousing-the technologies that support it, proper data warehouse development, its role in corporate decision making, and its strategic value-you'll be ready to turn a gold mine of raw data into valuable information that can position your company for market leadership while enhancing customer satisfaction in the bargain!

Customer Reviews:

5 out of 5 stars Best in its genre - clear, authoritative & well-written.......2001-06-30

Jill Dyche has written the definitive book on the business value of information and how it's leveraged by data warehousing. I could wax enthusiastic about this book for the next hour, but will merely state that Ms. Dyche is an excellent writer with a gift for reducing a complex subject into an easily understandable, information-packed 335-page book. Although every page contained valuable information, here are the highlights as I see them:

* Business value is threaded throughout every page - this book is written for both IS/IT people and business process owners. Both groups will have no problems understanding every chapter and neither group will get bored.

* The chapters on decision support and the primer on the underlying technology were particularly interesting to me because each are complex subjects and Ms. Dyche managed to present both in a concise manner without leaving out any detail.

* Implementation issues provided in chapter 6 should be required reading by every IS/IT professional and project manager before they are allowed within a mile of a data warehouse project. This chapter is filled with advice that could have only been accrued by surviving numerous tough projects and learning from them. It appears that Ms. Dyche did just that and one would be foolish to not read this chapter carefully.

* Case studies are real, go into a lot of depth and provide an array of insights and ideas. I recommend that all of them be thoroughly read - there is a lot to learn.

* Perils and Pitfalls cited in chapter 9 are brutally honest and hit home. The same for the "dirty little secrets", which expose some dumb practices by vendors, IS/IT and other players. Read and heed.

Other things that I personally liked about this book include questions to ask vendors (a list of questions for hardware, database, application, data mining and various tools vendors provided in Chapter 6), and the 5 questions your consultant should ask you (as a consultant I immediately incorporated this information).

This is a book for everyone, business and technical, and is written by someone who is obviously experienced and knowledgeable. It is also represents some of the wittiest, clearest writing I've encountered in a long time, which makes reading what could have been a dry tome a real pleasure. The book deserves a solid 5 stars and Jill Dyche deserves congratulations for writing when I consider to be the best book on information business value ever published.

5 out of 5 stars Refreshingly honest, thorough and well written.......2001-06-29

Ms. Dyche has managed to do the impossible by writing a book that will appeal equally to business and technical folks. More importantly, she uncovers the real business value of data warehousing, as well as exposing the technical issues surrounding their design, implementation and ongoing management. And she does it through engaging writing that makes it impossible to put the book down. I read (devoured) this book in a single [long] evening, dwelling on every fact and marvelling at the width and breadth of the author's knowledge and experience.

She begins by explaining in simple, but not condescending terms, what a data warehouse is, its value to business, and key objectives of data warehousing. While I admired her ability to describe complex facts in clear terms, I especially enjoyed the list of trite data warehousing aphorisms. Mr. Dyche's style is to always provide balance. She comes across as passionate about every topic, but is equally quick to show the darker side of things. This she does throughout the book, and it is one reason why this technical book is such a page-turner.

The next chapter is a thorough discussion of decision support that covers the mechanics, and provides illustrative examples that transform concepts and theory into the practical and achievable.

Chapter 3 is devoted to the topics of data warehouses and database marketing. This is where Ms. Dyche skillfully ties together the business and technical aspects. She also provides the most complete explanation of what exactly customer relationship management it (the term is so bandied about these days that most people have no idea what it really means). This chapter provides excellent material for marketing and MBA types, and will hopefully provide IS/IT folks with ideas on how data warehousing initiatives support business processes. The case studies in this chapter reinforces key points of facts and discussion, and also showed the bridge that needs to be built between IS/IT and business process owners. I came away with this chapter feeling as though I had a mandate to build such a bridge.

The next chapter, 4, is a panoramic view of how various industries use data warehousing to their advantage. Ms. Dyche recommends that you read them all because you'll learn much by looking beyond the borders of your own industry segment, and I completely agree with her. I couldn't resist jumping to the telecom industry first, though, and was astonished at not only how well Ms. Dyche understood and articulated the issues, but in how well they were presented in 9 pages. She gave the same thorough and insightful treatment to retail, financial, transportation, government, health care, insurance and entertainment (although the page count varied from one industry to another).

Chapter 5 delves deeper into the technology and can be easily understood by IS/IT folks who may not be data warehouse experts, as well as business process owners who don't want to be experts, but may be interested in how the moving parts fit together.

Implementation and finding the right vendors are covered in the next two chapters. I had to smile when I read the accurate portrayal of "Good vs. Evil: A tale of Two Project Plans." This is required reading for every project manager who finds her- or himself managing a data warehouse project. Here Ms. Dyche takes a poorly developed project plan that is unfortunately representative of most and shows the flaws. She then shows what a good project plan looks like. Also pay close attention to what she has to say about qualifying and selecting vendors in chapter 7. Although she herself is a consultant who works for a small firm she is not the least bit reticent about providing a balanced view of the good and bad of consultants and vendors, as well as the relative strengths and weaknesses of large firms vs. small ones. Both honesty and humor come through here.

Because I have a "thing" for cost analysis and ROI I especially liked chapter 8 that covers the data warehouse business value proposition. Like every other chapter this was one the mark and insightful. However, the real insights (not to mention a touch of wit) come in chapter 9 - the perils and pitfalls. First she discards the tired list of pitfalls that have been circulating and comes up with a fresh set of "New Top 10" pitfalls, which hit home and impart more wisdom that you can imagine. She then segues into an expose of ten dirty little secrets, which are refreshing in their frankness and insight. Ms. Dyche really steps up to the plate here. Apparently she was on a roll when writing this chapter because she caps it off with a piece on the politics of data warehousing and eight signs of data warehouse sabotage. She ends with a chapter titled, "What to Do Now" that offers yet more advice and insight about how to proceed if you need a data warehouse or if you already have one.

This book is packed with facts wrapped in wit and sparkling prose. It contains advice and wisdom that would take years to accrue, and is usually jealously guarded by consultants and vendors. Yet the author, a consultant, freely dispenses this advice and wisdom, which makes this book so valuable. It earns far more than the 5 stars available and is strongly recommended.

5 out of 5 stars Refreshing definitions of key terms and concepts..........2000-10-24

I consider myself a data warehouse expert (or at least the end-users that I support consider me one!), but I like this book for its clear explanations of terminology and concepts that I must have run into hundreds of times but probably couldn't explain to save my life (i.e. "affinity analysis"). I already understood quite a bit of the material in this book, but credit Ms. Dyche for presenting it in a fresh and un-jaded way. I ended up buying 14 copies of this book for my end-users (who I imagine are its target audience), and they each got something out of it. e-Data fulfills its intended purpose.

5 out of 5 stars Beer and Diapers De-Bunked!.......2000-09-19

I have been working in the marketing field (most recently for a large long distance company) for the past 15 years, and this is one of the better introductions to databases and database marketing that I have seen. While many of the reviewers have pointed out that the book is "introductory," I found some of the case studies and data mining discussions to be very original...not the same old stuff on "beer and diapers." Like the other reviewers, I found the author to be a very articulate and funny writer.

5 out of 5 stars Finally, one for the rest of us........2000-09-16

I appreciated the even-handed way the author covered various aspects of data warehousing and "e-data." I am a technology practitioner currently working on my first data warehouse project, and this book was written in a friendly way that explained both the technical and business functions of data warehousing. Though it clearly leaned toward the data warehouse as a business solution, I liked the way the author included a technology primer in Chapter 5--it helped me realize that I know more than I thought I did! In addition, the examples and case studies used were colorful and down-to-earth. I liked the book alot.
Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)
Average customer rating: 4 out of 5 stars
  • DW & BI, el futuro del comercio electrónico.
Data Warehousing And Business Intelligence For e-Commerce (The Morgan Kaufmann Series in Data Management Systems)
Alan R. Simon , and Steven L. Shaffer
Manufacturer: Morgan Kaufmann
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
EntrepreneurshipEntrepreneurship | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
Distributed DatabasesDistributed Databases | Databases | Computers & Internet | Subjects | Books
GeneralGeneral | Databases | Computers & Internet | Subjects | Books
InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
GeneralGeneral | Computers & Internet | Subjects | Books
GeneralGeneral | Operating Systems | Computers & Internet | Subjects | Books
All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
ASIN: 1558607137

Book Description

You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.


Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time.


Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.

* Includes the latest from successful data warehousing consultants whose work has encouraged the field's new focus on e-commerce.
* Presents information that is written for both consultants and practitioners in companies of all sizes.
* Emphasizes the special needs and opportunities of traditional brick-and-mortar businesses that are going online or participating in B2B supply chains or e-marketplaces.
* Explains how long-standing assumptions about data warehousing have to be rethought in light of emerging business models that depend on customer intimacy.
* Provides advice on maintaining data quality and integrity in environments marked by extensive customer self-input.
* Advocates careful planning that will help both old economy and new economy companies develop long-lived and successful e-commerce strategies.
* Focuses on data warehousing for emerging e-commerce areas such as e-government and B2E environments.

Customer Reviews:

4 out of 5 stars DW & BI, el futuro del comercio electrónico........2001-11-08

Por fin se empieza a relacionar el comercio electrónico y las tecnologías de los sistemas de información basadas en el Data Warehouse (Business Intelligenece).
En este magnifico libro se muestran los conceptos básicos que confluyen en la actualidad en el mundo de los negocios electrónicos, siendo los pilares el comercio vía WEB y los entornos de BI.
Recomiendo el libro a todo aquel que desee preveer el futuro del E-commerce cuando la simbiosis con el DW sea completa.
Data Resource Quality: Turning Bad Habits into Good Practices (Addison-Wesley Information Technology Series)
Average customer rating: 5 out of 5 stars
  • Great book from the master of the field
  • Thanks Mike - Great book!
Data Resource Quality: Turning Bad Habits into Good Practices (Addison-Wesley Information Technology Series)
Michael H. Brackett
Manufacturer: Addison Wesley Publishing Company
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | E-commerce | Industries & Professions | Business & Investing | Subjects | Books
Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
GeneralGeneral | Databases | Computers & Internet | Subjects | Books
Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
Quality ControlQuality Control | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
Information SystemsInformation Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books
GeneralGeneral | Computers & Internet | Subjects | Books
Quality ControlQuality Control | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
Similar Items:
  1. Data Strategy Data Strategy
  2. IT Governance: How Top Performers Manage IT Decision Rights for Superior Results IT Governance: How Top Performers Manage IT Decision Rights for Superior Results
  3. Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications Business Intelligence Roadmap: The Complete Project Lifecycle for Decision-Support Applications
  4. Data Modeler's Workbench: Tools and Techniques for Analysis and Design Data Modeler's Workbench: Tools and Techniques for Analysis and Design
  5. Data Modeling Made Simple: A Practical Guide for Business & Information Technology Professionals Data Modeling Made Simple: A Practical Guide for Business & Information Technology Professionals

ASIN: 0201713063

Customer Reviews:

5 out of 5 stars Great book from the master of the field.......2001-03-25

Anyone who has read Brackett previous books knows that his contribution to the data quality arena is fundamental.

This books is important because it states the business case for quality data in clear terms and also provides tools and guidelines to succeed in that long (very long ) journey

5 out of 5 stars Thanks Mike - Great book!.......2000-12-21

Once again Michael Brackett does a great job. I've often thought that Michael is a perfectionist. However, I see more clearly now that he is a wounded soldier that has experienced the battles of data administration.

You will find this book exciting - I mean is you love the topic. Michael dictates the "right" way to set up data administration and the ramifications of not doing so.

The book is full of suggestions and pointed comments. I believe that Michael knows the subject as well as anyone, and has a vengence to correct the chaos that is currently prevalent in this area.

Buy it! Read it! Then re-read it! Wait about 6 months and read it again until it sinks in. He's right on target with this one.
Data Warehousing for E-Business
Average customer rating: Not rated
    Data Warehousing for E-Business
    R. H. Terdeman , Joyce Norris-Montanari , Dan Meers , and Joyce Montanari
    Manufacturer: John Wiley & Sons
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Business & Investing | Subjects | Books
    MISMIS | Industries & Professions | Business & Investing | Subjects | Books
    ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
    Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
    Database DesignDatabase Design | Databases | Computers & Internet | Subjects | Books
    GeneralGeneral | Databases | Computers & Internet | Subjects | Books
    Structured DesignStructured Design | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
    Systems Analysis & DesignSystems Analysis & Design | Computer Science | Computers & Internet | Subjects | Books
    E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
    ASIN: 0471415790

    Book Description

    As huge volumes of data, 24/7 performance requirements, and the need to integrate customer information are outstripping the capacity of many existing data warehouses, the question of how to support this explosive growth of e-business is becoming the hottest topic in data warehousing. Building upon Bill Inmon's proven corporate information factory (CIF) architecture, this team of experts show data warehouse managers and developers how to architect the data warehouse environment to meet the high-performance requirements of data-intensive Web sites as well as the needs of users across the enterprise. Readers will get detailed guidance on how to build the data warehouse or improve existing capabilities in order to:
    o Capture clickstream data that customers enter at the Webhouse
    o Interface with HTML, XML, and other Web applications
    o Integrate clickstream data with legacy database systems
    o Design the data warehouse for optimum performance and scalability
    o Store and archive high volumes of data at reasonable costs
    o Analyze e-business data to spot new marketing and sales opportunities
    Tera-Tom on Teradata E-Business
    Average customer rating: 1 out of 5 stars
    • not for soemone having database background
    Tera-Tom on Teradata E-Business
    Tom Coffing
    Manufacturer: Coffing Publishing
    ProductGroup: Book
    Binding: Paperback

    Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
    ASIN: 0970498020

    Book Description

    Tera-Tom on Teradata E-Business gives readers a fascinating explanation of the Internet and e-business marketplace and provides a step-by-step guide on how to build a Teradata data warehouse to take advantage of valuable E-Business data. This simple to understand and easy to read guide makes learning about E-Business and data warehousing fun, motivating, and exciting.

    Customer Reviews:

    1 out of 5 stars not for soemone having database background.......2003-11-08

    I did not get much out of it. I wish I did not waste the money on it. It was 125 pages of very basic information with some big font that I can get off the web. I read it in 2 hours. A very unhappy customer.
    The Complete Guide to Data Storage Technologies for Network-centric Computing
    Average customer rating: Not rated
      The Complete Guide to Data Storage Technologies for Network-centric Computing
      Franklyn E., Jr. Dailey
      Manufacturer: Computer Technology Research Corporation
      ProductGroup: Book
      Binding: Paperback

      Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
      GeneralGeneral | Databases | Computers & Internet | Subjects | Books
      GeneralGeneral | Certification Central | Computers & Internet | Subjects | Books
      GeneralGeneral | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
      PeripheralsPeripherals | Hardware | Computers & Internet | Subjects | Books
      GeneralGeneral | Computers & Internet | Subjects | Books
      EngineeringEngineering | Professional & Technical | Subjects | Books | Aerospace | Automotive | Bioengineering | Chemical | Civil | Computer Technology | Design | Economics | Education | Electrical & Electronics | Energy | General | Industrial, Manufacturing & Operational Systems | Management | Marine | Materials | Materials Science | Mechanical | Nuclear | Patents & Inventions | Petroleum, Mining & Geological | Power Systems | Reference | Research | Special Topics | Telecommunications | Welding
      EngineeringEngineering | Specialty Stores | Books | Aerospace | Automotive | Bioengineering | Chemical | Civil | Computer Technology | Design | Economics | Education | Electrical & Electronics | Energy | General | Industrial, Manufacturing & Operational Systems | Management | Materials | Materials Science | Mechanical | Nuclear | Patents & Inventions | Petroleum, Mining & Geological | Power Systems | Reference | Research | Special Topics | Telecommunications | Welding
      ASIN: 1566079950

      Book Description

      This new 242-page report from CTR examines the latest trends in data storage technology. The report explores critical issues such as the expanding role of networking, the Internet, and intranets and the impact these technologies will have on businesses.

      Advanced networking technologies, such as the Internet and intranets, enable the sharing of enormous amounts of information within and between organizations. The effective management and storage of this information is critical to the success of the enterprise.

      CTR's new report, The Complete Guide to Data Storage Technologies for Network-centric Computing, provides information on the latest trends in the data storage industry. The report addresses critical issues such as network-centric computing, the Internet, and intranets, as well as the impact these technologies will have on the data storage market. Key storage vendors, network computers (NCs), and security techniques are also discussed.

      With the exception of the microprocessor and software, no other technology has contributed as much to computing as data storage. CTR's report explores the evolution of data storage and the role of databases, data warehousing, data marts, and data mining. Future trends in the data storage market are also examined.

      The Complete Guide to Data Storage Technologies for Network-centric Computing is an invaluable resource for information systems (IS) professionals who are responsible for managing the data storage for their organization. The report will help with the following:

      Selecting and implementing appropriate data storage technologies

      Understanding the impact of network-centric computing on the enterprise

      Improving the return on investment (ROI) on data in the database

      Determining the role of data warehouses, data marts, and data mining

      Developing effective security strategies to protect valuable data

      Analyzing the increased data storage requirements of the Internet, intranets, and extranets
      Data mining technology for the evaluation of learning content interaction.: An article from: International Journal on E-Learning
      Average customer rating: Not rated
        Data mining technology for the evaluation of learning content interaction.: An article from: International Journal on E-Learning
        Claus Pahl
        Manufacturer: Association for the Advancement of Computing in Education (AACE)
        ProductGroup: Book
        Binding: Digital

        NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
        GeneralGeneral | Business & Investing | Subjects | Books
        Data MiningData Mining | Databases | Computers & Internet | Subjects | Books
        Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
        TelecommunicationsTelecommunications | Business & Investing | Subjects | e-Docs | Formats | Books
        GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
        ASIN: B00096T4A2
        Release Date: 2006-07-14

        Book Description

        This digital document is an article from International Journal on E-Learning, published by Association for the Advancement of Computing in Education (AACE) on October 1, 2004. The length of the article is 6380 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: Data mining technology for the evaluation of learning content interaction.
        Author: Claus Pahl
        Publication: International Journal on E-Learning (Refereed)
        Date: October 1, 2004
        Publisher: Association for the Advancement of Computing in Education (AACE)
        Volume: 3 Issue: 4 Page: 47(9)

        Distributed by Thomson Gale
        Data Warehousing and E-Commerce
        Average customer rating: 4 out of 5 stars
        • Great blend of overview and detail...
        Data Warehousing and E-Commerce
        William J. Lewis
        Manufacturer: Prentice Hall PTR
        ProductGroup: Book
        Binding: Paperback

        Business & InvestingBusiness & Investing | Subjects | Books | Accounting | Audiobooks | Biography & History | Business Life | By Publisher | Economics | Finance | General | Industries & Professions | International | Investing | Job Hunting & Careers | Management & Leadership | Marketing & Sales | Organizational Behavior | Personal Finance | Popular Economics | Real Estate | Reference | Skills | Small Business & Entrepreneurship | Women & Business
        Data WarehousingData Warehousing | Databases | Computers & Internet | Subjects | Books
        GeneralGeneral | Databases | Computers & Internet | Subjects | Books
        InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
        GeneralGeneral | Computers & Internet | Subjects | Books
        GeneralGeneral | Software | Computers & Internet | Subjects | Books
        E-CommerceE-Commerce | Business & Culture | Computers & Internet | Subjects | Books
        ASIN: 0130911542

        Customer Reviews:

        4 out of 5 stars Great blend of overview and detail..........2001-08-30

        Mr. Lewis has brought together old and new concepts in a way that is beneficial to the entire spectrum of IT professionals. Data Warehouse architects, modelers, and managers will appreciate the overview and detail of E-Commerce projects, especially with regard to how data is used and accessed with new technology. E-Commerce specialists will gain value from the areas related to database storage and metadata processes.
        Most importantly, both business and IT managers will gain both an overall and detailed understanding of how Data Warehouse and E-Commerce projects work in concert. This book complements well my library of books by Imhoff, Inmon, and others.

        Books:

        1. Principles of Corporate Finance + Student CD + Ethics in Finance PowerWeb + Standard and Poor's (McGraw-Hill/Irwin Series in Finance, Insurance, and Real Est)
        2. Principles of Money, Banking, and Financial Markets plus MyEconLab Student Access Kit (11th Edition) (MyEconLab Series)
        3. Purchasing: Selection and Procurement for the Hospitality Industry
        4. Rails for Java Developers
        5. Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners
        6. Remarkable Service: A Guide to Winning and Keeping Customers for Servers, Managers, and Restaurant Owners
        7. Restaurant Franchising
        8. Restaurant Franchising
        9. Restaurant Franchising
        10. Restaurants That Work: Case Studies of the Best in the Industry

        Books Index

        Books Home

        Recommended Books

        1. History: Fiction or Science
        2. The Virgin's Lover
        3. Medical and Biological Terminologies: Classical Origins
        4. Phase Behavior of Polymer Blends
        5. Preston Bailey's Design for Entertaining: Inspiration for Creating the Party of Your Dreams
        6. The School Counseling and School Social Work Treatment Planner
        7. The Complete Adventures and Memoirs of Sherlock Holmes
        8. Hector Guimard: Architect, Designer
        9. Mill: The History and Future of Naturally Powered Buildings
        10. Nitrogen Fixation: Volume 1: Ecology