Managerial Communication: Strategies and Applications
Average customer rating: 2.5 out of 5 stars
  • Cram 101 is NOT the text and is a total scam
  • Good Stuff
  • you don't get what you pay for
 Managerial Communication: Strategies and Applications
Geraldine E. Hynes , and Geraldine Hynes
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
LeadershipLeadership | Management & Leadership | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 007282915X

Book Description

Managerial Communication, 3/e by Hynes focuses on skills and strategies that managers need in today’s workplace. This book continues to stand out in the field for its strategic approach, solid research base, comprehensive range of topics, its even-handed examination of oral and written channels, and its focus on managerial (as opposed to entry-level) competencies. The overriding principle for the revision was to preserve the book’s key strengths while bringing it in line with the early twenty-first century workplace. The chapters have been streamlined and condensed to meet the needs of a busy contemporary manager and content was added to reflect current business practices.

Customer Reviews:

1 out of 5 stars Cram 101 is NOT the text and is a total scam.......2007-02-03

Don't waste your money buying this so-called study guide. The vocabulary lists barley match the key words from the text book and the definitions are wrong. For example, for the key word "receiver," it says it is someone involved in a monetary transaction. This is a text on managerial communication-- not finance. The "receiver" is the person who is listening to the message being communicated. The definitions are out of context and probably computer generated. There are plenty of examples like this. I was so frustrated, I threw mine away. You are better off taking your own notes.

Also, I know that it says in the fine print that it is not the textbook, but I think that should be made even more obvious in the title. It is misleading.

5 out of 5 stars Good Stuff.......2005-10-01

I am using this textbook for a class. I had already started the class when I ordered the book, but I received my book in enough time where I was not left behind. I appreciate the prompt service. Thanks:-)

1 out of 5 stars you don't get what you pay for.......2002-09-14

I'm just an ordinary college student, forced to buy this over-priced book for a course I am taking. The content of this text book may be great but for the [$$$] price tag, I think I should get more. How about review questions at the end of each chapter? How hard would that have been? Could you maybe have bothered to highlight key terms?
Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Average customer rating: 4 out of 5 stars
  • Dazed & Confused
  • good materials for learing e-commerce
 Introduction to e-Commerce (Mcgraw-Hill/Irwin Series in Marketing)
Jeffrey F. Rayport , Bernard J. Jaworski , and Inc.
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072553472

Book Description

Introduction to E-Commerce, 2/e, by Rayport and Jaworksi, can be used as the principles book for e-commerce. Much like there is a “Principles of Marketing” that is intended to be the first course in marketing, The text covers the entire landscape of e-commerce. The key message is that faculty who want to teach an introductory class on e-commerce and focus on the “strategy” parts of e-commerce first and technology second, should adopt this book. Faculty who teach marketing, management, strategy and entrepreneurship as the “core” discipline prefer this book over “technology-oriented” e-commerce books. Introduction to e-Commerce gives present and future practitioners of e-Commerce a solid foundation in all aspects of conducting business in the networked economy. The text focus is on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues, and capital infrastructure in order to make effective business decisions. This is presented in a framework for the study and practice of e-Commerce with business strategy at the core surrounded by four infrastructures; the technology infrastructure that underlies the Internet, the media infrastructure that provides the content for businesses, public policy regulations that provide both opportunities and constraints, and the capital infrastructure that provides the money and capital to run the businesses. Within this framework, the authors provide a deep exploration of core concepts of online strategy and associated enablers enriched by a wide variety of examples, case studies, and explanations culled directly from practice.

Customer Reviews:

3 out of 5 stars Dazed & Confused.......2002-04-30

This text was required reading in an Internet marketing class I took. As an about-to-graduate business major, I felt the book often strayed off it's subject matter (e-commerce) and too often went into excrutiating detail about how businesses operate. Although I did not read every chapter, the sections I did read were repetitive and confusing to follow. For example, the concept of "catalog content management" is defined and discussed at least three times in one chapter. To say this book is thorough is an understatement. There are many sections that could have been deleted with no loss of meaning to the subject matter. The book is probably OK for beginning business majors who have yet to take lots of business classes. However, for those who are more familiar with business, you will probably find yourself skimming over this text looking for the information you want. If you're looking for a general overview of e-commerce, this is not the book for you. If you want more detail than you thought existed . . . well, I'm selling my copy in the used book section of this site :)

5 out of 5 stars good materials for learing e-commerce.......2002-01-27

I used this book in my ecommerce class and the materials provided is very informative and easy to follow.
Business and Competitive Analysis: Effective Application of New and Classic Methods
Average customer rating: 5 out of 5 stars
  • Competitors...Beware!
 Business and Competitive Analysis: Effective Application of New and Classic Methods
Craig S. Fleisher , and Babette E. Bensoussan
Manufacturer: FT Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131873660

Customer Reviews:

5 out of 5 stars Competitors...Beware!.......2007-08-16

Whether a branding consultant, senior line manager or strategic planner, (the Bensoussan/Fleisher book) "Business and Competitive Analysis" provides a multitude of analytical techniques that can help one think about, build and successfully drive implementation of a winning operating roadmap. For example, with `hard' assets...e.g. buildings, plant and equipment...almost `nil' vs. that of their manufacturing counterparts, predominantly service-providing firms such as banks, insurers and investment firms might find Chapter 17 - Corporate Reputation Analysis - to be of particular value for managing "this", arguably their MOST important asset [as "reputation", NOT customers, is what usually "belongs" to a firm]. Babette and Craig...Thank you for sharing this important toolkit with us. With it, we certainly cannot say "but I did not know".

- Kevin McClair, Financial Services Industry Veteran and Wharton MBA
75 e-Learning Activities: Making Online Learning Interactive
Average customer rating: Not rated
    		75 e-Learning Activities: Making Online Learning Interactive
    Ryan Watkins
    Manufacturer: Pfeiffer
    ProductGroup: Book
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    This invaluable resource can help transform online courses into exciting, meaningful, and active e-learning experiences. 75 e-Learning Activities is filled with scores of e-learning activities and games that offer trainers and instructors a handbook for creating interactive and engaging online courses. Much like the activities and games used in traditional classroom training, these e-learning activities can be used to increase interactivity, engage learners, accomplish learning objectives, develop online relationships, promote active learning, and create learning communities. With many examples available on the CD-ROM for easy online transfer, the activities can help elaborate on course content through the use of online technologies such as chat rooms, email, or discussion boards.
    Macroeconomics: Principles and Applications (with InfoTrac)
    Average customer rating: 3.5 out of 5 stars
    • A Superb Introduction to Economics
    • Nice pictures, bad book
    • Superb textbook
    		 Macroeconomics: Principles and Applications (with InfoTrac)
    Robert E. Hall , and Marc Lieberman
    Manufacturer: South-Western College Pub
    ProductGroup: Book
    Binding: Paperback

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    1. Active Learning Guide for Hall/Lieberman's Macroeconomics: Principles and Applications, 3rd Active Learning Guide for Hall/Lieberman's Macroeconomics: Principles and Applications, 3rd

    ASIN: 0324260393

    Book Description

    Departing from the encyclopedic nature of most Principles texts, which encourages students to simply memorize concepts and see economics as a collection of unrelated terms, formulas, graphs, and theories, this text provides students with a picture of economics as a unified discipline; a set of interrelated tools and ideas that can be used to look at the world in a different way. This book's concise, less is more approach has been carefully crafted in terms of both content and supporting pedagogy to keep students focused on learning and applying the central ideas used in economic analysis. It uniquely employs a simple methodology throughout to emulate how economists look at problems, and teaches students how to use this same analytical process in developing their own economic analysis skills. Hall/Lieberman's careful focus on core theoretical ideas as well as systematically applying the theoretical tools to interesting real-world questions conveys the message that economics is an integrated, powerful body of knowledge that can be used to address important issues.

    Customer Reviews:

    5 out of 5 stars A Superb Introduction to Economics.......2006-02-16

    The first time I tried to take economics, I gave up. The teacher was no good, and the textbook we were using didn't help. So I put the course off for two years until I couldn't wait any longer.

    But things have changed, thank God! The second time around I had a much better teacher, but more than that, we used this textbook instead, and I swear it helped me do well in the class. It is SO clearly written, with great examples and great stories. I admit I was intimidated by economics at first, but this book has a way of explaining the concepts that makes you think, "Hey, I actually get this." The authors give you credit for being an intelligent person, and they provide really clear analysis while walking you through the tougher parts step by step.

    As for the review here that talks about the authors' political agenda, I have to come to the authors' defense. I consider myself very middle of the road politically, and believe me, there is nothing objectionable here. The authors are very careful to present both sides of various debates, and those debates are always framed as two sides of a story - and they don't take either side, they just report the controversy and let the reader decide for himself.

    After reading this book and taking this course, I feel that I understand the newspaper and TV news much better. So, thanks Robert Hall and Marc Lieberman, I got an A in principles of econ when I thought the best I could hope for was a D.

    1 out of 5 stars Nice pictures, bad book.......2005-02-23

    I was required to use this book for a college macro course. I found this to be one of the worst business textbooks I've seen so far. I think it fails its job at giving the average college student a good understanding of the macro economy.

    When explaining simple concepts that should be easy to grasp, the book loads the reader down with obscure mathematical equations and other gobblygook. On rather complicated topics where additional details would help, they try to condense the topics making it difficult to see the big picture. To figure out what I was supposed to learn, I had to use other sources to help me out (i.e. websites and other business books). I also think the authors are poor at making comprehensible analogies.

    Perhaps the most annoying aspect was the author's injected liberal opinion. In a few chapters, they innuendo their griefs about how businesses are unfair to poor people and that successful individuals should have their winnings reallocated to the less privileged. They also gripe about how not everyone can find a job in a capitalist society. It seems that the authors have little understanding of concepts like competition and motivation to be successful.

    If you are a course coordinator considering this book for a macroeconomics class, please do your students a favor and seek a different book. As a student, it is more helpful to have a book free of opinions. A book that uses clear explanations rather than confusing lines and charts. If the websites and other sources I used can clearly state the material, so can a textbook!

    5 out of 5 stars Superb textbook.......1999-10-15

    Easy and fun to use. Excellent blend of academia and real-life examples. Charts, graphs, and illustrations were colorful and easy to understand. Also, authors Hall and Liberman provide readers access to their macroecon website for additional study. I used this text at the postgraduate level - great for undergrads, too.
    An Embedded Software Primer
    Average customer rating: 4 out of 5 stars
    • Only for frsh graduates.
    • Good book for novice embedded programmers
    • Excellent book for people new to Embedded Systems
    • Helped make the transition from "programming" to "embedded programming"
    • Good introduction in embedded systems
    		 An Embedded Software Primer
    David E. Simon
    Manufacturer: Addison-Wesley Professional
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    Embedded SystemsEmbedded Systems | Microprocessors & System Design | Hardware | Computers & Internet | Subjects | Books
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    ASIN: 020161569X

    Book Description

    An Embedded Software Primer is a clearly written, insightful manual for engineers interested in writing embedded-system software. The example-driven approach puts you on a fast track to understanding embedded-system programming and applying what you learn to your projects. This book will give you the necessary foundation to work confidently in this field.

    Building on your basic knowledge of computer programming concepts, this book is right for you will help you to:

    * Learn core principles and advanced techniques of embedded-system software.
    * Find out what a real-time operating system (RTOS) does and how to use one effectively.
    * Experiment with sample code and the (C/OS RTOS version 1.11 (on the accompanying CD).
    * Apply what you learn, no matter which microprocessor or RTOS you use.

    After reading this book, you will be able to tackle the challenges of embedded system programming and quickly reap the benefits of your new skills.

    Customer Reviews:

    2 out of 5 stars Only for frsh graduates........2006-08-02

    I am in embedded world for 8 good years and brought this book to know something which I dont know. This book is purely for fresh graduates out college.(that too only when they havnt worked hard in their courses) also if you have been in industry but didnt get chance to work on actual system then this can be of little help for you.

    Dont buy it if you have already spent a couple of years on actual systems. You wont benefit much.

    4 out of 5 stars Good book for novice embedded programmers.......2006-06-17

    This is my current recommended title for newcomers to embedded programming. It is thorough enough to keep as a reference for a while.

    BUT:

    1) It should be updated to discuss use of C++ and update other topics.
    2) Don't ever use the horrible hungarian notation even if you are Hungarian!

    5 out of 5 stars Excellent book for people new to Embedded Systems.......2006-03-03

    I am just begining my studies of embedded systems, and this book has be invaluable. Very readable, and structured in a reasonable way. The only thing lacking from this book is a chapter on networked embedded systems. This is a "primer", however, and one can't expect to many advanced topics in such a book. Other than that small gripe, this book is excellent and I highly recomend it for someone begining their studies of embedded systems.

    5 out of 5 stars Helped make the transition from "programming" to "embedded programming".......2006-02-01

    This book is a great way to get used to the idea of embedded systems programming. It doesn't actually have the code in there, but it is called a primer. It definitely primes you for thinking like an embedded programmer. Good chapters on hardware and the basics. Nice lists of things to watch out for. I think it was the perfect first book to read before making an attempt to enter the embedded systems world.

    4 out of 5 stars Good introduction in embedded systems.......2004-09-15

    This book is a GREAT introductory book into the embedded world. Even if you are an experienced embedded engineer, you'll find this book useful to remember basic concepts you might have forgotten with time, but maybe you'll find it TOO BASIC for you.
    What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...)
    Average customer rating: 4 out of 5 stars
    • Lots of Ideas
    • More of the same
    • A Great Toolbox For The Beginner Blogger
    • Worth a Quick Read
    • A solid effort by Mr. Demopoulos
    		 What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere (What No One Ever Tells You About...)
    Ted Demopoulos
    Manufacturer: Kaplan Business
    ProductGroup: Book
    Binding: Paperback

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    5. Secrets of Successful Blogging Secrets of Successful Blogging

    ASIN: 1419584359
    Release Date: 2006-11-01

    Book Description

    As all these people become publishers – and even more become blog readers – the nature of the material being produced has moved into the realms of politics, professions and consumerism. For example, “Engadget” is one of the more popular blogs, a daily review of newfangled and exciting gadgets.

    Blogs and Blogging in business are relatively new, so new that there simply are no rules. If there were rules, they would be changing and evolving too rapidly to codify. The best anyone can say is “here is some advice based on what is working today, combined with a good dollop of common sense.” As a result, this topic fits the What No One Ever Tells You series format perfectly!

    Despite their “newness,” blogs have rapidly proven themselves in business. They serve several functions valiantly, including: communicating with customers, potential customers, and other stakeholders, as a research tool to help uncover what is being said about you, your company, your competitors, and your industry, and even as a type of broadcast medium as some are making significant money by monetizing blog traffic through advertising and other means. Instead of offering our advice on blogs and blogging in business, in this book we offer advice from 101 people who are successfully harnessing the power of blogging.

    Customer Reviews:

    5 out of 5 stars Lots of Ideas.......2007-09-06

    I've just started my blog on technology investigations called "Hack-igations". I was looking for ideas on how to make the most of my blog, and Demopoulos' book was a big help. It's full of stories about the experiences of other bloggers. The stories give me a sense for blogging culture; they help me fix realistic expectations about what my blog can and cannot do for me.

    2 out of 5 stars More of the same .......2007-07-27

    Unfortunately, this book is like so many books on blogging and other Web ventures:

    1. It promises "insider information."
    2. It's a thrown together compendium of the writings of Web marketing "gurus," most of whose only real experience is in marketing their own purported expertise in Web marketing.
    3. From reading it, one does glean a few good ideas.

    ... and like all the others, it will be useful to those who are new to the field. To use an old saying, it's like a Texas longhorn: a point here, a point there, and a lot of bull in between.

    4 out of 5 stars A Great Toolbox For The Beginner Blogger.......2007-07-19

    A book like this isn't about chewing through pages merely for the purpose of consuming knowledge on social networking. It's for the impassioned evangelist seeking to inspire others to action with nothing more than the seed of thought. The author has taken all these great relationships he's cultivated with winning bloggers around the world and compacted them into tiny, bite-sized chunks of expert advice. Based only on what I read in the book I've developed a blog (..) that within three weeks has attracted about 600 visitors including the attention of more than a few key industry people. And, the book is a great resource to review every once in a while to keep you focused on what works.

    3 out of 5 stars Worth a Quick Read.......2007-07-06

    This book will take most readers about 101 minutes to read. It is designed in 101 very short chapters of about a page each. In fact each chapter it much like a Blog post. It is a series of interviews with commentary based on the author's discussions with 101 blog writers/experts. I got several ideas from it. It sent me off to the computer to find some of these bloggers. It inspired me to make a post or two. The content on podcasting is a handful of these short chapters. It is well worth a look, but it is not likely something one would read a second time.

    5 out of 5 stars A solid effort by Mr. Demopoulos.......2007-05-10

    As a person with an interest in blogging and podcasting, this book gave me enough information and anecdotes to keep me entertained and informed.

    The book uses individual stories from a diverse set of people in the industry as jumping off points for each given topic area. Grounding each theme in a real person's story provides useful context. The short chapters keep things moving without any unnecessary clutter.

    If you are a techno-savvy reader, not everything in the book will be new information, but the author has probed enough nooks and crannies of the topic to unearth more than a few gems.

    It's well worth your time if you want to stretch your brain in this area.




    Management Decision Making: Spreadsheet Modeling, Analysis, and Applications (with CD-ROM)
    Average customer rating: 5 out of 5 stars
    • College text that is valuable to working professionals
    		 Management Decision Making: Spreadsheet Modeling, Analysis, and Applications (with CD-ROM)
    George E. Monahan
    Manufacturer: Cambridge University Press
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    2. Harvard Business Review on Developing Leaders (Harvard Business Review Paperback Series) Harvard Business Review on Developing Leaders (Harvard Business Review Paperback Series)
    3. Business Analysis with Microsoft Excel (3rd Edition) (Business Solutions) Business Analysis with Microsoft Excel (3rd Edition) (Business Solutions)
    4. Spreadsheet Modeling and Decision Analysis (with CD-ROM and Microsoft Project 2003 120 day version) Spreadsheet Modeling and Decision Analysis (with CD-ROM and Microsoft Project 2003 120 day version)
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    ASIN: 0521781183

    Book Description

    Management Decision Making is a spreadsheet-based introduction to the tools and techniques of modern managerial decision making. The author shows how to formulate models in Microsoft Excel that can be used to analyze complex problems taken from all the functional areas of management, including finance, marketing, operations, and human resources. Throughout, the goal is to understand how business decisions are reached, what tradeoffs are made, and how outcomes depend on the underlying data. A CD-ROM is included that contains the widely-used decision analysis software applications TreePlan and Crystal Ball. The book is aimed at students of business, economics and engineering, including those taking MBA courses.

    Customer Reviews:

    5 out of 5 stars College text that is valuable to working professionals.......2002-05-05

    This college-level text is also useful to business and IT professionals because it provides a refresher for decision techniques that are the foundation of a number of disciplines. The book is divided into two parts: (1) deterministic methods, mainly focused on linear programming and optimization, and (2) probability and queuing.

    What makes this book valuable to the practicing professional is that it uses one of the most common business tools, Microsoft Excel, and shows how to apply this tool to real world problems. The accompanying CD ROM comes with TreePlan for developing decision trees and CrystalBall for Monte Carlo simulation, as well as workbooks that are used to support the plethora of realistic examples used throughout the book.

    Although the book is business-oriented and better suited for operations analysis and MBA students and practitioners, I've used it as a reference for project planning, computer system capacity planning and performance analysis, and IT security risk management - these practical uses of the material show the value of the book in the real world. The supporting web site that the author maintains has materials for lesson plans, errata and additional resources that make this book particularly valuable for the academic and business environments.
    Medical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics)
    Average customer rating: 5 out of 5 stars
    • Excellent overview
    		 Medical Informatics: Computer Applications in Health Care and Biomedicine (Health Informatics)
    Lawrence M. Fagan
    Manufacturer: Springer
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0387984720

    Book Description

    The practice of modern medicine and biomedical research requires sophisticated information technologies with which to manage patient information, plan diagnostic procedures, interpret laboratory results, and carry out investigations. Medical Informatics provides both a conceptual framework and a practical inspiration for this swiftly emerging scientific discipline at the intersection of computer science, decision science, information science, cognitive science, and biomedicine. Now revised and in its second edition, this text meets the growing demand by practitioners, researchers, and students for a comprehensive introduction to key topics in the field. Authored by leaders in medical informatics and extensively tested in their courses, the chapters in this volume constitute an effective textbook for students of medical informatics and its areas of application. The book is also a useful reference work for individual readers needing to understand the role that computer can play in the provision of clinical services and the pursuit of biological questions. The volume is organized so as first to explain basic concepts and the to illustrate them with specific systems and technologies. The book has been extensively revised and updated for this second edition, and new topics include: ¿ Standards in Medical Informatics ¿ Ethics of Health Informatics: Users, Standards, and Outcomes ¿ Evaluation and Technology Assessment ¿ Public Health and Consumer uses of Health Information: Education, Research, Policy, Prevention, and Quality Assurance ¿ Bioinformatics Edward H. Shortliffe, M.D., Ph.D., is professor and chair of the department of Medical Informatics at Columbia University¿s College of Physicians and Surgeons. A member of the Institute of Medicine and a regent to the American College of Physicians-American Society of Internal Medicine, he is also a fellow of the American College of Medical Informatics and serves on the President¿s Information Technology advisory Committee. Leslie E. Perreault, M.S., is a director at the First Consulting Group in New York City. A graduate of Stanford University¿s training program in medical informatics, she has extensive experience as a consultant to healthcare organizations, especially regarding clinical systems and their integration to the enterprise. Gio Wiederhold, Ph.D., is professor of computer science at Stanford University, with courtesy appointments in Medicine and Electrical Engineering . He is a fellow of the American College of Medical Informatics, the IEEE, and the ACM.

    Customer Reviews:

    5 out of 5 stars Excellent overview.......2001-12-03

    This second edition of Shortliffe's textbook is an excellent overview of the field. Although I used it as a course text, it is extremely readable. The chapters are not overly technical, as befits an introductory text, but by no means is this a "Dummmies" book either.

    There are now a variety of introductory/overview books on medical informatics. However, of the ones I've read (including van Bemmel's Handbook of Medical Informatics and Coiera's Guide to Medical Informatics), this book is by far the best.
    Business Driven Technology
    Average customer rating: 4.5 out of 5 stars
    • Great Textbook
    • A Creative Approach But Some "Tweaking" Needed
    • A Superb Study
    		 Business Driven Technology
    Stephen Haag , Paige Baltzan , and Amy Phillips
    Manufacturer: McGraw-Hill/Irwin
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0072983019

    Book Description

    BDT takes a business-first approach, improving students' perception of the value of IS within the business discipline. This perspective allows instructors to more easily demonstrate how technology and systems support business performance and growth. The adaptive chapter/plug-in organization enables the instructor to adjust content according to their business or technical preferences.

    Customer Reviews:

    5 out of 5 stars Great Textbook.......2006-09-13

    I had to purchase this book for a masters levels class, and was initially shocked at how expensive it was. Don't let the price tag put you off - this is the most comprehensive textbook on Information Technology I've come across in a long time.

    It is very well presented, with lots of diagrams / photos to support the text. It also documents modern organizations to give it more of a 'real' feel.

    Needless to say, I have decided not to see this one back; that should be reason enough for you to believe that I think it's good!

    4 out of 5 stars A Creative Approach But Some "Tweaking" Needed.......2006-03-01

    Business Driven Technology by Haag, Baltzan, and Phillips is quite a new textbook (1st edition in 2005) designed for undergraduate Information Systems courses. I am one of the "lead customers" of this textbook and have been using it for two semesters.

    Contrary to traditional textbooks, it is a modular textbook. More specifically, the entire textbook is divided into three modules. The first module, Chapters, covers the topics in general. The second module, Business Plug-ins, gives more in-depth insights into the applications of Information Systems concepts to contemporary business environments. Finally, the last module, Technical Plug-ins, offers detailed technical information about the Information Systems tools covered in the first two modules. This modular approach is especially important for instructors today because they desperately seek undergraduate textbooks that include well-defined chapters. Moreover, the time necessary to cover all the topics in Information Systems is quite limited--usually a semester. The modular approach is also useful because it can satisfy diverse needs of instructors: some may want to concentrate on more "soft" issues, such as strategic use of IT or e-commerce, and some want to cover more "hard" topics such as telecommunications.

    On the flip side, the book has some flaws that need to be urgently addressed before its second version hits the market. Apart from some minor editorial mistakes and unnecessary repetitions throughout the book, the case study questions at the end of each chapter should be rewritten. These case studies indeed reflect the main points from the chapters but the questions are either too general to discuss in class with students, or they are too simple to draw some conclusions. I am not requesting writing state-of-the-art questions but it will be a good idea to revisit them, and try to find a balance between simplicity and complexity.

    Another concern is the scope of the textbook. Rather than trying to cover all Information Systems topics in a textbook, it may be better to focus on certain topics. In this regard, it may be necessary to remove the Plug-in T3 (Decision Analysis Tools in Excel), and T5 (Touring Access). Possibly due to space constraints, these parts of the book are not the best resource if an instructor wants to include some hands-on exercises in class. Especially, the Plug-in T5 has several errors, e.g., the first row in Figure T5.17 on page 456 is missing and it affects all the following figures in the plug-in. Given these concerns, instructors may adopt, for example, Shelly Cashman's Microsoft Access book for this purpose (at least until the 2nd version of the book).

    A final concern is about the slides of the textbook. It is a common problem in all business textbooks is that the slides seem to be just copy-pasted from the main text of the book. This will probably force some instructors, like me, to rewrite them all and add considerable amount of information to them that is already in the textbook but not reflected in the slides! In this regard, rather than outsourcing the slide production to third-party editors, it will be much better if the authors themselves edit the slides (and it is an open invitation to all authors of business textbooks out there).

    Overall, I definitely suggest adopting this textbook if your student profile is very diverse and you are looking for an introductory level Information Systems textbook that offers well-defined alternatives--there are not so many...

    Dr. Yasin Ozcelik
    www.misworld.org

    5 out of 5 stars A Superb Study.......2005-03-07

    A great textbook, very interesting read, I loved the examples and it was easy to follow, yet remarkably astute. Well done all around, this is a must for today's business place.

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