Book Description
This is the landmark book that changed the way exceptional families think about their heritage, their wealth, and their legacy to future generations - now revised and expanded. "A masterpiece. No one is more astute than Jay Hughes about the topics of family wealth and family life." - Charles W. Collier, Senior Philanthropic Adviser, Harvard Univesity.
Customer Reviews:
Great Treatment of Family Wealth Topics.......2007-09-28
I really enjoyed this book. It's a great treatment of key issues facing families transitioning significant wealth across generations.
This is not a tedious discussion of dry, technical strategies requiring an LLM in taxation to understand. Rather, it is an analysis of ways to maximize the long-term positive impacts of wealth on a family while minimizing the negative ones.
While this book would be a helpful read for anyone concerned about leaving heirs more than just money, I think families with estates over $5MM would find some of the advice most directly applicable to the challenges they face.
Family Wealth - Keeping it in the Family.......2007-02-16
As an advisor, preparing for my first Family Meeting, I found this more helpful than most other books on Family Governance. I really liked the way in which it talks about not just financial capital, and social capital, but human & intellectual capital as well. It resonated well with me and with my Family Office clients. It gives more of a structure for developing the governance model than other books I've seen.
Immensely valuable for members of a family business.......2007-01-03
Chapter 1 applied most directly to my situation, and this chapter alone makes the book worth having on my shelf. Hughes' perspective, from both his own family and his experience advising other families, gives the book authority.
Often family wealth seems to be treated as a "dirty little secret" where money concerns trump people concerns. Hughes provides a framework where financial, human, and intellectual assets can all be considered. He shows that family wealth can be a path towards growth of individuals, families, and their wealth, through investments, philanthropy, and professional development.
Bravo!
Hands on, long term familiy peace.......2006-08-19
I profound and comprehensive book on long term principles and practices to preserve family wealth (human an financial).
A must reading for medium family businesses.
Addresses issues of significant importance in the wealth management process.......2006-08-18
As principal of a financial planning and wealth management firm, I highly recommend this book for families who have acquired wealth and want their children and future generations to be concerned about their human, intellectual and social development in addition to the growth of their financial resources.
Family Wealth does a good job of addressing issues of importance to wealthy families such as the need to create and establish mission statements, plan for family governance and how to create a mutually rewarding relationship with trustees and financial advisors.
As someone with practical experience in planning and/or supervising all aspects of a client's financial planning needs with the goal of protecting and enhancing retirement assets and estates, I especially like the emphasis by Hughes on the need for long-term thinking and how personal and intellectual development is just as important as financial decisions in the family organization.
This book has added a new dimension to our multi-disciplined practice. Along with our principal specialty, retirement income and retirement plan distribution strategies, we now help our clients think of ways to use their financial capital to nurture and enhance their human and intellectual capital.
Book Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--National Society of Fund Raising Executives Journal on the 1st edition
Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:
- A dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation
- New chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors
- Updated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns
- The Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign
- The new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation
- A modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign
Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign is sure to make difference in your capital campaign.
Customer Reviews:
Solid Basics, a must for any Board.......2007-08-09
This book provides the fundamental outline to a successful Capital Campaign. It is not a how-to and will clearly state that a seasoned professional consultant should still be considered a vital part of any effort. But, short of that, any Board of Directors should have this book as a guide to understanding the depth of their own responsibilities, how to manage a consultant, the seriousness of the effort and planning ongoing giving programs. I did not give it a 5 only because it does not spell out oversite structures for committees. William
A must have resource for a Capital Campaign.......2007-03-21
I had a copy of the first edition of this excellent book but when I enbarked on a new Capital Campaign I bought the new edition. It is a book which anyone - experience and otherwise - must have if you have to venture into capital campaigning.
Even if you been there and done that, it is excellent as a check to see if you're on track.
The updated version has looked at Capital Campaigns in the light of the changing world of philanthrophy.
In Australia, our Capital Camapigns may not be as large as some in USA but never the less are run in just the same way.
A must have reference and the best one out there as far as I'm concerned.
Capital Campaign bible..........2006-09-21
Kent Dove's book is the bible for how to do capital fund raising. I have been asked as a development officer and consultant to do it other ways, and his is the ONLY way that works. I'm buying the updated book with joy that it has been published.
The Best Guide for Plannind Major Gift Campaigns.......2005-07-21
In the short time I've had this book, I've used it extensivly to plan a forthcoming $25 million campaign in a college within a university. After 15 years of experience in major gift fund raising, I've finally found the book that includes ALMOST everything we need to launch a very successful effort. I deeply appreciate Mr. Dove's efforts to update his work and provide this useful guide.
Useful but disappointing.......2002-11-30
Although there is useful information in this book, I found it disappointing compared with the recommendations that I read.
Part 1, which is about 200 pages, is the text of the book and covers planning and implementing your campaign. Part 2 which is about 300 pages is a collection of about 35 sample documents.
I found the text, which included chapters by other authors, rambling and verbose, giving lists of functions and lists of alternatives without reaching conclusions. I skimmed this part and found little worth reading carefully. (In contrast, I just read Tony Poderis concise and excellent "Its A Great Day to Fundraise" from cover to cover.) The author attempts an academic approach, with unhelpful citations. Examples of somewhat useful items were an outline of a case statement and examples of gift charts.
Particularly weak was a chapter entitled "Technology in Fundraising" which claimed that it was about the single most important support factor in fundraising. We learn that we need a broad team to select this technology; that we need to attend user groups of the system we are considering; that we need to meet current users; that we need to test the system at our site; that the system should be easy to support; that to install the system we need leadership, time, funding, involvement, communication, expertise, testing, training, defined reports, standards, process, etc.; and on and on and on with more generalities. We are NOT told what it is reasonable to expect such a system to do, what features have proved useful, or any other specific information that someone who had actually used such a system might provided.
The sample documents, which were largely from an Indiana University campaign, struck me as examples that I would not want to follow, although I found some useful items.
Amazon.com
If you had to buy just one text on algorithms, Introduction to Algorithms is a magnificent choice. The book begins by considering the mathematical foundations of the analysis of algorithms and maintains this mathematical rigor throughout the work. The tools developed in these opening sections are then applied to sorting, data structures, graphs, and a variety of selected algorithms including computational geometry, string algorithms, parallel models of computation, fast Fourier transforms (FFTs), and more.
This book's strength lies in its encyclopedic range, clear exposition, and powerful analysis. Pseudo-code explanation of the algorithms coupled with proof of their accuracy makes this book is a great resource on the basic tools used to analyze the performance of algorithms.
Book Description
This edition is no longer available. Please see the Second Edition of this title.
Customer Reviews:
good book for a graduate course.......2007-10-13
The aspect I like the most of CLRS book on algorithm is that, the style of the book is lucid, the authors have made a sincere effort in putting forth the complicated aspects in analyzing the algorithm in way that could be understood by a wider audience taking some course in computer science in under-graduate or graduate level. The mathematical rigor makes s me wonder computer science algorithm analysis is nothing more than applied discrete mathematics for specific problems.
Excellent buy.......2007-09-24
I bought a new copy of the book, and was happy to receive it the way I expected. Got free shipping with this one.
Confusing to say the least.......2007-09-14
This book does not provide enough examples to really get the ideas across. It is a thick read that provides little help to the subject matter unless the reader already has a wealth of knowledge on mathematical proofs and algorithms to begin with.
If the book had a solution manual, or at least explained many of the things that occur in the problem sections that never show up in the actual reading, then it would be a much easier to understand textbook.
Fantastic algorithms book.......2007-06-03
This is one of the few books that I've kept from my undergrad days as a computer science major. Although I haven't been doing software development in a while, I still use it for reference once in a while. It's easy to understand and timeless reference book. I work for a large DoD company and quite a few of my co-workers have this book on their shelves as well. (We all went to different colleges.)
Good Reference, Poor Textbook.......2007-04-19
This is a good reference for researchers, but it is not suitable for beginners. For anyone who try to study algorithms in the beginning, he just needs the big picture of this course, but this book contains too many mathematical proofs. In other words, the beginners just want a cup of milk, but the authors of this book give them a whole cow.
Although this book is quite huge, it does not contain some important topics, like online algorithms, randomized algorithms ... etc. In fact, this book should try to 'lose its weight' in order to get more useful knowledge.
The book contains a lot of interesting exercises, but does not indicate any hints or solutions. In fact, some of those exercises are too hard for students, and the authors should try to announce all sloutions in the website.
Average customer rating:
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Polymers, Phosphors, and Voltaics for Radioisotope Microbatteries
Manufacturer: CRC
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ASIN: 0849309158 |
Book Description
Representing the collective effort of over 30 leading scientists in Russia and the United States, this is the first book written solely on the subject of nuclear batteries. It presents a rich historical discussion and original research on the conversion of nuclear materials into electrical power, which can then be harvested to make long-lasting, more energy efficient batteries. With this technology, power-matched supplies would last decades - even centuries - using safe, direct, long-life, stable, integrated electric power from the highest energy density source available. Polymers, Phosphors, and Voltaics for Radioisotope Microbatteries presents the state-of-the-art in interdisciplinary research in radiochemistry, tritium storage, semiconductor fabrication and characterization, nuclear battery fabrication and testing, integration into MEMS and other electronic devices, and much more. A key feature of this book is its discussion of construction materials for miniaturized radioisotope power supplies, since progress in nuclear battery technology depends on characterization of functionally radiation-stable components. Though substantial progress has been made to solve problems of using integrated radioisotope batteries for micro- and nanoelectronics, each author has provided an authoritative assessment and has indicated where development is needed. Research in this area has the potential to revolutionize the microelectronics industry by enabling MEMS and nanotechnology. Significant technological progress depends today on coordinated interdisciplinary research. Polymers, Phosphors, and Voltaics for Radioisotope Microbatteries contains diverse discussions of the problems of using radioactive material for microelectronic power needs and guides readers to future research in the area of long-life, high energy-density batteries.
Book Description
This heavily illustrated reference has been the bible of electrical transmission since the publication of its first edition in 1928. Covering both overhead and underground electrical transmission and distribution, it graphically lays out the basic principles, equipment, standards, and safety regulations, allowing electrical workers to avoid costly errors, diagnose and repair power failures, and ensure optimum safety.
Customer Reviews:
Great Reference Book.......2007-09-03
I carry this manual with me all the time ... great reference book. Would highly recommend to anyone in the electrical business.
book content.......2007-05-13
This book is very informative, realistic, easy to understand and very up to date. I have recommended it to others in the field. If most technical books were like that we may hardly have need for tutors.
Thank You.
Book Description
Generation to Generation presents one of the first comprehensive overviews of family business as a specific organizational form. Focusing on the inevitable maturing of families and their firms over time, the authors reveal the dynamics and challenges family businesses face as they move through their life cycles. The book asks questions, such as: What is the difference between an entrepreneurial start-up and a family business, and how does one become the other? How does the meaning of the business to the family change as adults and children age? How do families move through generational changes in leadership, from anticipation to transfer, and then separation and retirement? This book is divided into three sections that present a multidimensional model of a family business. The authors use the model to explore the various stages in the family business life span and extract generalizable lessons about how family businesses should be organized.
Customer Reviews:
Great framework for family business.......2007-10-01
This book provides a great framework on family business. Started my career in a family business, I have my share of understanding on family business. Typically, there some mixed up on personal emotion and professionalism. By using the framework discussed in the book helps folks in family business to focus more on business, less on personal emotion.
A 'must-read' for the whole family !!.......2003-11-23
"Generation to Generation", published by Harvard Business School Press, is an attempt to model how family businesses work in essence. The authors' research include interesting vignettes and 'lessons-learned' from a variety of families; how they achieved their goals, how they resolved conflicts between family members etc. Since the topic of family business in academics is fairly new, this book can be considered as one of the best in its field.
Important topics (such as succession, development stages and inter & intragenerational issues) are covered in detail to enlighten the reader. Contrasting viewpoints are also included to make the reader think for his or herself.
In general, the book is fairly easy to read since it explains the modeling theory with examples from numerous enterprises.
I strongly recommend it all who are destined to work in the complex system called family business.
Packed with Knowledge!.......2002-04-02
Most businesses in the world today are owned by families, but only a small percentage of these companies will survive and grow into major corporations. The unique challenges posed by family ownership can undermine even the best-performing small business, as issues of control and succession permeate the generations. In Generation to Generation, the authors apply the simple premise that managing a family-owned business to a large extent means managing the family itself. To that end, they provide a rich compendium of research and strategic suggestions for those charged with making a family business work, including the consultants who guide them. We from getAbstract highly recommend this book for these applicable measures and methods, which will help the performance of both business and family.
A perfect blend of theory and practice!.......1999-09-17
The authors effectively present a theoretical, as well as practical model of family business dynamics, incorporating the complexities of development over time. This book is a must-read to gain a deep understanding of families in business from the key perspectives of familiy, business, and ownership. Their use of case examples effectively illustrate the practical application and relevance of theory. To sum it up, it's steak AND sizzle!
An excellent book for anyone interested in family businesses.......1999-08-14
I think this is one of the best books available on family businesses! I found it insightful and informative. I think anyone interested in the subject should read this book. I strongly disagree with the review that describes this book as "too theoretical." I found it immensly practical.
Book Description
Following on from the successful MPEG-2 standard, MPEG-4 Visual is enabling a new wave of multimedia applications from Internet video streaming to mobile video conferencing. The new H.264 ‘Advanced Video Coding’ standard promises impressive compression performance and is gaining support from developers and manufacturers. The first book to cover H.264 in technical detail, this unique resource takes an application-based approach to the two standards and the coding concepts that underpin them.
- Presents a practical, step-by-step, guide to the MPEG-4 Visual and H.264 standards for video compression.
- Introduces the basic concepts of digital video and covers essential background material required for an understanding of both standards.
- Provides side-by-side performance comparisons of MPEG-4 Visual and H.264 and advice on how to approach and interpret them to ensure conformance.
- Examines the way that the standards have been shaped and developed, discussing the composition and procedures of the VCEG and MPEG standardisation groups.
Focussing on compression tools and profiles for practical multimedia applications, this book ‘decodes’ the standards, enabling developers, researchers, engineers and students to rapidly get to grips with both H.264 and MPEG-4 Visual.
Dr Iain Richardson leads the Image Communication Technology research group at the Robert Gordon University in Scotland and is the author of over 40 research papers and two previous books on video compression technology.
Download Description
"Following on from the successful MPEG-2 standard, MPEG-4 Visual is enabling a new wave of multimedia applications from Internet video streaming to mobile video conferencing. The new H.264 ‘Advanced Video Coding’ standard promises impressive compression performance and is gaining support from developers and manufacturers. The first book to cover H.264 in technical detail, this unique resource takes an application-based approach to the two standards and the coding concepts that underpin them.
- Presents a practical, step-by-step, guide to the MPEG-4 Visual and H.264 standards for video compression.
- Introduces the basic concepts of digital video and covers essential background material required for an understanding of both standards.
- Provides side-by-side performance comparisons of MPEG-4 Visual and H.264 and advice on how to approach and interpret them to ensure conformance.
- Examines the way that the standards have been shaped and developed, discussing the composition and procedures of the VCEG and MPEG standardisation groups.
Focussing on compression tools and profiles for practical multimedia applications, this book ‘decodes’ the standards, enabling developers, researchers, engineers and students to rapidly get to grips with both H.264 and MPEG-4 Visual.
Dr Iain Richardson leads the Image Communication Technology research group at the Robert Gordon University in Scotland and is the author of over 40 research papers and two previous books on video compression technology.
"
Customer Reviews:
Totally solid, and still the only book out there.......2007-06-14
I almost didn't get this book because some of the other reviews are pretty bad. I'm glad I got it!
This isn't a standard. So you won't find every table that's part of h.264, but you'll find enough that the standard will be accessible after you read this book. And given that the goal is conversational instead of documentary, Richardson has done a terrific job of simultaneously describing a host of relatively difficult concepts, explaining how they fit together, and explaining their places in the MPEG4 and H.264 standards.
This is probably not a first book on video compression; for that, you might try Digital Video Compression (with CD-ROM). If you get that other book, though, only read the first half. (The second half is absurdly dated and not very helpful.) I think it's reasonable to read the first half of that book, then this one, and then jump right into the standard itself (for whatever purposes you want to do that).
Pretty useless.......2006-11-11
The book does not go deep into the H.264 standard.
It seems that it was supposed to be a review of MPEG-4, with H.264 added as an afterthought.
I expected the level of the Mitchell / Pennebaker classic book on MPEG, but was disappointed.
A book which is better than many overview papers.......2005-10-14
I like the book on overview of H.264 (because it is no worse than most of overview papers, even those in IEEE by H.264 chairs).
One Chapter on H.264 Only - Don't Bother.......2005-09-17
I got this book since it is the only book on H.264 I know of.
There is a single chapter on H.264, chapter 6. The free
on-line papers from Richardson are mostly what is in that chapter.
There are plenty of H.264 overviews on the net for free
which cover the subject in greater depth which are more current.
First on the subject, rough around the edges.......2003-12-25
This is the first text book published on H.264. It has a nice overview of digital video compression techniques followed by chapters focusing on the specifics of each of the MPEG-4 and H.264 standards. Buying this book relays much of the same information but is more cost effective than buying each of the papers and articles on the subject from IEEE and others.
It appears that this book was rushed to publication in order to be first. Particularly in the chapter on H.264, there are many typos and incomplete figures. In some places, a new technical term is used without proper introduction. I look forward to a cleaner second edition in the future.
Average customer rating:
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Handbook of Computational Statistics
J.E. Gentle , and
Wolfgang HSrdle
Manufacturer: Springer
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Random Number Generation and Monte Carlo Methods (Statistics and Computing)
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Monte Carlo Statistical Methods (Springer Texts in Statistics)
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Monte Carlo Strategies in Scientific Computing
ASIN: 3540404643 |
Book Description
The
Handbook of Computational Statistics - Concepts and Methods is divided into 4 parts. It begins with an overview of the field of Computational Statistics, how it emerged as a seperate discipline, how it developed along the development of hard- and software, including a discussion of current active research.
The second part presents several topics in the supporting field of statistical computing. Emphasis is placed on the need for fast and accurate numerical algorithms, and it discusses some of the basic methodologies for transformation, data base handling and graphics treatment.
The third part focuses on statistical methodology. Special attention is given to smoothing, iterative procedures, simulation and visualization of multivariate data.
Finally a set of selected applications like Bioinformatics, Medical Imaging, Finance and Network Intrusion Detection highlight the usefulness of computational statistics.
Book Description
Affiliate Millions
For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full-time and part-time basis. Today, with even more online opportunities available than ever before, you can achieve a level of financial success that most people only dream about-and in Affiliate Millions, author Anthony Borelli will show you how.
With the help of coauthor Greg Holden, Borelli will show you how to make thousands, and eventually tens of thousands, of dollars each month through the process of paid search marketing and affiliate advertising. Along the way, they'll also share the secrets to mastering this often-overlooked strategy and provide you with the tools and techniques needed to maximize your potential returns.
Since making one million dollars through paid search marketing and affiliate advertising in his first full year of operations, Anthony Borelli has never looked back. Now, he wants to help you do the same. Filled with in-depth insights and practical advice, Affiliate Millions will introduce you to this profitable endeavor and show you how to make it work for you.
Customer Reviews:
Technique but no cookie.......2007-10-19
As someone who has spent over a decade on the Internet, I understand the fundamentals of the building of a tool or the utilization of a tool that can be used to generate money online. If you understand this too, then skip this one.
This book is for the complete novice. BUT if that novice buys it, they will regret it because they will spend hours and hours toiling to get to an expert level of understanding on how to build and utilize a system such as this and then be faced with the same outcome I was.
There is absolutely no recommendation for products and services that do well in this environment. All of the check copies posted in the book were dated from 2005 which most folks know was the hay-day of the search marketplace and literally was the first year in existence for the pay-per-click marketplace. Today's marketplace, especially in the affiliate realm, is extremely more competitive largely because of books like this. There was no effort expended in addressing this competitive pressure and the resulting gap reduction between affiliate commission and PPC bids.
At the end of the day, folks, there are no easy millions. You must be ahead of a trend like Mr. Borelli, to exploit such an opportunity. Once the rest of the world has caught up, the only thing you can hope to do is ... you guessed it ... sell a book to teach others how to do it.
Basic tools for the online gold rush.......2007-09-06
My experience was similar to that of "gordo the lordo." Plenty of clicks but just a few orders. Getting clicks isn't hard. What kind of clicks? That's the $1,000,000 question.
As a search engine advertiser, your task is to capture the clicks of consumers who have made a buying decision or are very close. These clicks will make money for you. The clicks of people who are "just browsing" will cost you money. You have to be a student of online search behavior.
You capture money-making clicks by finding highly relevant keywords and writing focused ads. How hard can it be? Get your ads up and running, tweak them, and watch the money roll in. You only need basic English skills and common sense. A degree in advertising or English is not going to help.
I would encourage anyone to try it because you may discover that you have the knack. By spending $500 or so, you should be able to get an idea how well you might do. Don't make the mistake I made, which was to let my ads capture several hundred clicks without getting any orders. I kept thinking "the orders will kick in." They didn't. Stop your ads after 200-300 clicks and wait for results. (Even 50 clicks are too many with retail sites.) You can either tweak the ad (if it's close to break-even) or abandon it and try something else. Tweaking wouldn't have helped my ads, which earned pennies for every dollar spent on clicks.
You are playing the keyword market on Google. Some keywords sell for $20 per click and more. Search engine advertisers don't get caught up in keyword "bubbles." They are only after potent "value" keywords that sell for 25 cents or less.
The keyword market is like a gold rush. Everywhere you look the ground is torn up by hordes of stampeding prospectors. You wander far and wide hoping to find a stone that hasn't been turned. How many thousands of other guys are out there trying the same thing? Good luck.
You never know. You might have the knack. Affiliate Millions gives you everything you need to know to get started. When I joined my first affiliate program and set up my first ads, I had the book open and followed it not step-by-step but word-for-word. It's just the kind of "excruciating" detail a beginner needs.
Mr. Borelli explains how to evaluate the earnings potential of an affiliate program. The profit, or course, depends on your revenue per click. An adgroup for $20 books may not be the way to go.
Should you actually make money, there is a chapter on campaign finance. You have to manage your cash flow to optimize performance. If another book on online advertising has this kind of chapter, I haven't seen it.
Mr. Borelli has set up the Affiliate Millions website for "prospectors." The only item listed for sale is the book. There is a free monthly newsletter. There are no ads. Mr. Borelli answers questions on the site's discussion board. If you are at all familiar with the "get rich online" racket you know how exceptional this is. Such sites are usually crammed with ads and have little useful information.
Mr. Borelli's advice is a bit sketchy and vague. That's because it has to be. If Mr. Borelli were to disclose his winning formula, everyone would copy him and he would be out of business within hours. All he can do is point people in right direction. Within that proviso, he provides clear and valuable information.
Mr. Borelli makes no promises that prospectors will get rich. He merely suggests that it is possible. He ends the opening chapter with "Take it step-by-step and read the chapters that follow, and you'll stand a good chance of becoming an Affiliate Millionaire yourself." If he starts the book by saying your chances are practically nil, no one will continue reading.
Like "gordo," I'm amazed that anyone could make millions at this. A million dollars in a year is $2,700 a day. You would have to consider yourself pretty successful with $2,700 a day in SALES, never mind commissions. You would have to strike it rich with multiple million-dollar campaigns. You would have to come up with new ones all the time.
Think of the millions in revenue Mr. Borelli is generating for the companies he advertises for. They should throw a party for him.
Didn't work for me.......2007-08-21
I tried the principles in this book. I set up some ads for a variety of products and different companies through Commission Junction and was, at first, delighted that I was getting a good amount of clicks. I was confident the ads were good enough because of some experience I've had in the past writing copy.
However, after over 250 clicks to major websites that boasted a large earnings per click, I got one sale and a large $ loss. The ads were good enough to catch the people's attention, but no one was buying.
I think this is a tough way to go at it. A website might be the better way to go. I am amazed that anyone could make any money doing this, never mind millions.
Direct and Immediately Useful.......2007-07-24
I was seeking a detailed, practical and thorough "how-to" approach to build internet-based revenue. This book filled the bill. It covered all key facets of the approach - particularly helpful for a layperson - as well as for someone with web-based experience (as am I). I have yet to test the specific recommendations. The book was solid.
Basic start but could leave you broke.........2007-07-12
Its true that money can be made by signing up for affiliate programs and marketing them on pay per click search engines. However, its possible to lose a great deal of money and this book doesn't do a good enough job helping people calculate the risks. For example, the author indicates he markets Amazon products. Amazon on its basic associate program pays 4%. A $20.00 book pays a comission of .80 cents. But in pay per click advertising a marketer can pay 30, 40 cents and even a dollar depending on the keywords. In a test marketing the new Harry Potter book (book 5) I spent over 9.00 in ppc ads that resulted in 4 sales. The click thru to sale was 13%... which isn't bad. The point is, I earned only about $2, but spent over $9.00 to earn it (a loss of $7.00). The author doesn't explain how to choose affiliate programs in terms of cost vs. payoff. Anyone who reads this book will get some basic information, but before spending money on ppc advertising they'd be better off buying The Ultimate Guide to Google Adwords which does a better job explaining keywords, writing effective ads and managing campaigns.
Book Description
The complete resource for fundraisers in any nonprofit organization!
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.
Customer Reviews:
Comprehensive, Intelligent and Very Helpful.......2006-11-04
Dove's text surpasses the two other books I've read on fundraising in numerous ways. He provides a thorough, well-organized approach to fundraising in general and with extensive attention both to the various types of campaigns and to the many components that make up a successful program. Furthermore, Dove cites countless sources of research and practitioner experience, so that his admonitions about what to do and how to do it have a clear rationale and empirical evidence undergirding them. While I'm sure I'll continue to read other texts to delve deeper into details, I can't imagine I'll need to read another overview in the near future, because Dove's work has completely met that need for me.
Current, creative, thorough.......2004-12-30
A comprehensive resource guide to the many variables of nonprofit fundraising campaigns and events. Well-researched; well-written. Especially helpful was the resource section, which provided actual templates and word-for-word scripts -- very applicable.
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