Average customer rating:
- Excellent textbook on E-commerce
- Good, but dated....
- Great Buy
- E-Commerce: Business, Technology, Society
- Practical, Informative, and Interesting
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E-Commerce: Business, Technology, Society (3rd Edition)
Kenneth Laudon , and
Carol Traver
Manufacturer: Prentice Hall
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Binding: Hardcover
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ASIN: 0131735160 |
Book Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
Customer Reviews:
Excellent textbook on E-commerce.......2006-04-05
I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.
Good, but dated...........2005-11-26
I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.
If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.
This is one of the few areas in business where the textbook should be updated every 2 years.
Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.
Great Buy.......2005-10-04
This was a great buy, The book came in the indicated condition and has been a great help!
E-Commerce: Business, Technology, Society.......2005-08-18
Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.
Practical, Informative, and Interesting.......2005-07-06
This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.
Book Description
This comprehensive text provides in-depth coverage of all facets of the apparel manufacturing process in the global industry. The coverage considers product development from the analysis phase through product standards, specifications and design phases. The primary focus is on inter-related decision-making required for apparel product development. Includes sections on the dimensions of apparel management, quality management, materials selection, production planning, and the complete financial portion of the business. Emphasis is placed on the integrated roles of merchandising, sourcing, and marketing. Covers apparel engineering, preproduction operations, and a pertinent discussion of technology and equipment. For anyone interested in fashion, apparel, or retailing.
Book Description
Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get:
* a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book
Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!
Customer Reviews:
Just what I needed.......2007-09-21
Practical advises and ways to make it on the cyber commerce.
Dr. Israel King, Ph D, Author of How To Keep A Man
book millionair.......2007-09-12
brillant brillant i thought colgate was good but this author leaves a smile on my dial
The only book you need!.......2007-09-10
This book teaches that even if you are not the next Amazon, ebay, or Google, you can still make a million on the internet. You just need to find a niche that is underserved.
I purchased "Starting an Online Business for Dummies" and the reviews were mixed. In someone's reviews, they mentioned this book and said it was much better. They suggested buying this book instead of the Dummies book. I took the advice, and am glad I did!
The book is great because it helps you understand that you don't need to be a billion dollar business to start with. Even small, underserved niche markets can earn a million.
I highly recommend this book if you are considering an ebusiness. It is well worth the money. I have been talking about this book to many people who have asked to borrow the book. I keep telling them to pick up their own copy because I am still using it as a reference! It is a great book!
Good Starter.......2007-09-10
This should be the first book you pick up on your way to an internet millionairehood.
Kishore Dharmarajan
Author of EIGHTSTORM: 8-Step Brainstorming for Innovative Managers
Do no give your money to this Author.......2007-09-08
If you already know what a "blog" is and you're fully proficient in searching the internet with google or yahoo, you're probably too sophisticated for this book. Fox's target are people with very little education (He introduces us at one point to the fancy MBA word, "business plan"). Fox also uses the website he started for his wife and mother as case studies. I guess I should have known better. After all, it is called 'Internet Riches" and has a picture of some guy driving in a brand new convertible on the cover.
Book Description
In e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally recognized experts in the field of e-learning— offer essential information and guidelines for selecting, designing, and developing e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings.
Customer Reviews:
E-Learning and the Science of Instruction.......2007-01-03
(My first language is Spanish, so excuse any misspells) I have been working on delivery management, and now development, of online courses ind Guatemala since 1999, for a private university, international training organizations and government. Among all my research to learn about the topic and improve my work, this piece of literature is among the very best. It bases its conclussions on research results, it places the human being (who is the target of e-learning programs) in the center of the process and, based on that, and other aspects, it provides valuable information on what works and what doesn't, concerning teaching methodologies for online teaching and/or training programs. Though, it does not concentrate or cover management systems for e-learning program delivery, another very important issue for successful distance programs. The book is great, simple and clear. Bright!!
Valuable resource........2006-11-11
Ruth Colvin Clark continues to put out valuable resouces for those interested in multimedia education. This would be a valuable addition to any library.
Great for eLearning Designers and Reviewers.......2006-08-01
With many years of experience in building eLearning and educational software I was looking for a reference to back up my "I know it when I see it" thoughts on good and bad courseware. This book met or exceeded my expectations. I like that the chapters are shorter and that the observations are backed up with study results. The References section is a valuable collection of eLearning studies in itself. There are also useful checklists included with the book.
There are some newer technologies such as Wikis and Blogs that are not covered in the book, but since the authors focus on proven techniques with studies to back them up it's unlikely such technologies would receive a lot of coverage at this point.
If you're responsible for designing or reviewing courseware this is a very good nuts-and-bolts reference.
A book that every person in this field need to use.......2005-06-04
e-Learning and the Science of Instruction is a must have for anybody that is already a pro, or just starting out at designing web-based instruction. The authors give outstanding guidance for every step of the way, from explaining theories to the best way to set up your web site. It shows excellent illustrations of what to do, as well as what NOT to do. This book is a tool that every one in the business shouldn't be without.
Excellent practical book for practitioners.......2005-05-16
I have been designing and developing e-Learning for 6 years and this book has been wonderful to help remind me of some basics, teach me a few things, and give excellent practical advice as I continue developing. I am not one to read textbooks or non-fiction but I find this writing style very easy to read and I am able to easily apply the concepts. If you have never developed e-Learning but are studying the topic in school, this book may come across as dry and hard to read. Hold on to it and pick it up after you've been developing for a year or so and I'm sure you'll find it as useful as I have.
Book Description
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Customer Reviews:
very good - lots of examples.......2007-01-19
the Core Strategic Vision approach for determining strategy is interesting, and is a good framework to develop a realistic vision.
The boundaries test to determine whether your vision will deliver what you expect (it forces you to expect something!) is something companies can't forget.
And the vision of a set of product's as not only one offering, but as one containing a platform and its pre-planned offerings, with pricing strategy, is essential to get profits for a long time.
It is full with examples, specially from the software arena. Recommended.
Comprehensive coverage.......2006-03-12
This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.
A first approach to Product Strategy.......2006-01-31
A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.
targeted for core products at large companies.......2004-05-22
I love this book: the concept of a "vector" for product
development is a terrific way to think about competition.
IMHO, this book is a must-read for all product managers,
product marketers and people involved in strategic decisions,
i.e. all senior executives.
That said, speaking as a five-time startup engineer, the advice
and examples in this book seem geared towards the core product
lines in larger companies, where you can credibly talk about
"two years from now" as opposed to wondering if you'll even be
in business, which is also the problem for new product lines at
large companies. The experience for the book comes from the
PRTM consulting firm, which was made famous for their work with
parallel product development at Intel. We hired them in the
early days at Inktomi, and found mixed success with their
process because we were terrified of immediate failure, and
they wanted to talk about version 3. Obviously, there's a
successful middle ground because Inktomi was a huge success in
the short term, but ultimately lost its strategic direction.
watch out cost to implement in ur office before do it.......2003-12-05
For example, author addressed the benefits to have a product platform strategy are focusing managemnet on key decision at the right time;enabling products to be deployed rapidly and consistently; encouraging a longer-term view of product strategy; leveraging significant operational efficiencies; helping management anticipate replacing a major product platform.
However, he may forget to remind readers that these require cost before enjoying the benefits, such as you need to hire a new tier of middle management if you company is too small to afford before; to establish the new channel capabilities to justify the investment on the platform bcz to access new markets; the IT system to calculate operation efficiencies such as engineering head count, material cost, and supply chain cost is also not cheap if you only have the option to use turn-key solution.....
It may be reasonable to equip product platform strategy only when benefits are greater than costs.
Book Description
Marketing high-technology products and innovations is not the same as marketing more traditional products and services. High-technology products and services are introduced in turbulent, chaotic environments. Customers experience fear, uncertainty, and doubt; the competitive environment is highly volatile; the velocity of change is hard to predict. All these factors stack the odds against success in high-tech marketing. This book provides frameworks for systematic decision making about marketing in such technology-intensive environments. It offers insights about how marketing tools and techniques must be adapted and modified for marketing high technology products and innovations, highlighting possible pitfalls, mitigating factors, and the "how-to's" of successful high tech marketing.
The book covers strategy, innovation, and corporate culture in high-technology firms, market orientation and R&D/Marketing interaction, marketing research tools such as empathic design and lead users, understanding customers and crossing the chasm, partnerships and alliances, customer relationship management, product development and management issues, intellectual property considerations, distribution channels and supply chain management, pricing considerations, advertising and promotion, branding high-tech products, preannouncing high-tech products, high-technology marketing and the Internet, corporate social responsibility, resolving ethical dilemmas in the high-tech arena.
The book covers a wide range of technologies and industries, including telecommunications, information technology (hardware and software), biotechnology, nanotechnology, and consumer electronics.
Customer Reviews:
Insightful Book .......2007-09-07
This book still has some gems that are useful despite it being out so long. Espescially in terms of product management and marketing. ANother book that is more recent that goes really well with this book is "Value Acceleration" by Mitchell Gooze and Ralph Mroz. Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Excellent! Your ONE reference of Marketing High Tech.......2007-03-12
This book is an excellent reference, a "must have" for Marketing Professionals working in high tech industries. It also has extensive bibliographical references that guide the reader that wants to study more about some topic.
As a university teacher, I use this book as the guide textbook of my Marketing of Technology courses.
Very interesting book.......2003-05-15
It has a very good approach about how to plan a marketing strategy in high tech enviroments.
Well balanced book.......2002-11-21
What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing
The best text on the marketing of high technology.......2001-07-07
Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution.
Book Description
Designed for senior and graduate-level business and information systems students who want to learn the management aspects of information security.
Customer Reviews:
Good to go.......2007-04-02
Product was delivered on time and in the condition as described. Good deal.
Need a InfoSec Book?.......2007-03-29
This book covers everything pertaining to managing Information Security. This book is very informative. I currently have this book in my library, where i still use it as a reference when writing information security related papers.
Boring, boring, boring.......2006-07-06
Did I tell you the book was boring?
The authors spend too much time providing the "how to" on developing paperwork (paper-tiger) security programs and nothing on the implementation of real security measures.
They borrow whole chapters out of books written by some guy -- Charles Cresson Wood -- heck, just buy that guy's book instead.
They introduce each chapter with a cursory view of "the threat" yet spend no time explaining how it applies to the chapter.
They do ensure that the reader understands the importance of "making sure your CISO is high enough up the management chain to be effective." Chapter after chapter after chapter!!!!
I've seen better strategic planning in a comic book.
Philosophical (Textbook) exposition of InfoSec.......2004-11-07
If you're looking to get down into the nitty-gritty of infosec, for ways and methods of securing networks and systems, then this probably isn't the book you need. This is a textbook and so it overs a fairly high level viewpoint, even philosophical approach, to infosec. The granualarity just isn't there for the practising person to gain much from this in a substantive way.
That said, the book does provide a readable and useful overview of all aspects of the infosec planning and administration process. Each chapter has questions yet no answers. Chapters include:
Introduction to the management of info sec
Planning for infosec
Planning for contingencies
Information security policy
Developing the security program
Security Management models and practices
Risk Management: identifying and assessning risk
RIsk Management: Assessing and controlling risk
Protectiion Mechanisms
Personnel and security
Law and Ethics
Information Security Project management (the weakest chapter in the book...meant as an introduction)
While the authors won't tell you how to configure a firewall for example, they will teach you who, how and why this must be done and what must be done to guide and support decisions like this in an organizational environment. This book is about top down security management. It teaches you to use policy, procedures, people, programs, projects and planning in a three dimenional security matrix: confidentiality, integrity, availability, security, transmission, processing, policy, technology and education/training with regard to people, data, hardware, software and procedures, all within the methodology of the secSDLC. So it is a philsophical journey thorugh the heart of the matter written by two guys who obviously know and enjoy their subject.
This books is well written and has a number inserts highlighting differrent things like different types of attacks, concepts like human firewalls and such that enhance the readability while leading a connection to reality that threatens to become a little tenuous when dealing with much abstraction.
SO, a good textbook. I used it for a subject I took and found it useful. WHile it may be a little dry at times, due to the technical nature of the material, if you are serious about learning information security then the need to be consistently entertained is probably just a little alien to your nature anyway. This book will give you an excellent grounding in the things you should be condisering and doing when planning, analyzing, designing, implementing and managing and maintaining infosec.
An excellent addition and support for the material presented in the book- as referred by the authors- is bunch of free materials published by the National Institute of Standards and Technology, found at the computer security resource center. These include papers such as SP 800-12, SP 800-14, and so forth. The website is http://csrc.nist.gov/publications/nistpubs/ It is important to check this out if you are serious about infosec. This book is a good starting point for deliving deeper into that world.
Book Description
Live IT!
Information technology lives all around us--in how we communicate, how we do business, how we shop, how we learn, even how we register for classes. Smart phones, iPods, PDAs, and wireless devices dominate our lives, and yet it's all too easy to take information technology for granted.
Now, Rainer, Turban, and Potter's Introduction to Information Systems helps make information technology come alive in the classroom. This text takes students where IT lives--in today's businesses and in our daily lives--and helps them understand how valuable information technology is to their future careers. Throughout, the text connects IT to accounting, finance, marketing, human resources, and operations, so students can discover how critical IT is to each functional area and every business.
Technology to help students reach their full potential
WileyPLUS provides everything needed to create an environment where students can reach their full potential and experience the exhilaration of academic success.
With WileyPLUS, students can:
* Interact with engaging activities for each chapter, including simulations and animations that help them visualize IT processes.
* Develop IT solutions for a simulated music venue called Club IT.
* Come to class better prepared for lectures.
* Get immediate feedback and context-sensitive help on assignments and quizzes.
* Access a suite of learning resources, including a complete online version of the text.
800f students surveyed said it improved their understanding of the material.
760f students surveyed said it made them better prepared for tests.
690f students surveyed said it helped them get a better grade.
Visit www.wiley.com/college/wileyplus or contact your Wiley representative for more information.
Customer Reviews:
This is a book for MIS...!!!.......2005-12-21
This book is intended for a read on topics of MIS (Management Information Systems), a predominantly Management subject, that analyses solutions for Business challenges through the effective usage of Information Technology. Though it is titled differently, its coverage of the MIS topics is reasonably sufficient.
Excellent .......2005-10-24
The book was shipped really fast. This was a great buy for me.
Excellent service.......2003-05-27
It was incredible. I ordered it on wednesday night, it was shipped on friday and I got it during the weekend. Besides the book was new in perfect conditions! Thank you.
A textbook for college business majors (only?).......2000-11-09
If you want a general IT book then don't even think about buying this one, despite its title. This is a textbook for college business majors, and looks at things from the business angle.
The book is less suitable for non-student readers. It is geared for use by a lecturer who can draw attention to the important concepts underlying the field of IT, and can steer students to useful supplementary material.
The book races across the surface of the whole field of IT. The authors have packed in a lot of material, but at a cost. The explanations may be good enough for students to answer a quiz about the various buzzwords, but there is not enough space here to cover anything in depth. The students, and you, may be left without a clear idea of what the words really mean.
At the other end of the scale, the book struggles to make plain the broad sweep of IT concepts. Although the authors try hard, ideas tend to get lost amidst the large number of factoids.
One book is never going to be enough to cover all of IT. Your choices are to be more selective about which area you want to learn about, to pick a book which is more clearly aimed at being a simple overview, or to buy this book and work really hard at following up its leads to other material to fill in the gaps.
Book Description
Integrate IT with business strategy
Now updated and revised, this Third Edition of Managing and Using Information Systems by Pearlson and Saunders arms you with the insights and knowledge you need to become an active participant in information systems decisions. Taking a strategic approach to information systems, the authors show how to manage information as a resource and use information for competitive advantage.
This brief, yet complete, paperback provides a basic framework for understanding the relationships among business strategy, information systems, and organizational strategies. You'll learn how IT relates to organizational design and business strategy, how to recognize opportunities in the work environment, and how to apply current technologies in innovative ways.
New Features of the Third Edition
* New coverage of off-shoring
* New coverage of IT portfolio management
* Expanded coverage of management of security
* Expanded coverage of Supply Chain Management (SCM)
* Additional cases
Cases are available with Business Extra Select
Custom CoursePacks of cases and readings for each chapter are available via Wiley's Business Extra Select program. Go to www.wiley.com/college/bxs for more details.
Customer Reviews:
Managing and Using Information Systems.......2007-02-16
Book shipped extremely fast and was just as described. Thanks.
Adequate read for IT courses.......2007-01-20
I'm reading this in an MBA MIS course. I'm also an IT manager, so I have a little more experience and perception behind what I'm reading.
No IT book is real life. They're mostly theory. This one does a decent job of integrating theory with recent case studies. It would suffice as an adequate IT training book for anyone who may be managing IT or may encounter those working in the field.
Average customer rating:
- Great for the in dept look at a well run warehouse.
- This is a must....
- Great warehousing and material handling book
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Warehouse Distribution and Operations Handbook (McGraw-Hill Handbooks)
David E. Mulcahy
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World-Class Warehousing and Material Handling
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Excellence in Warehouse Management: How to Minimise Costs and Maximise Value
ASIN: 0070440026 |
Book Description
The Handbook provides a step-by-step approach to reducing operating costs, enhancing inventory control, increasing profits, improving customer satisfaction, and controlling assets. In addition, the book fully examines and evaluates the array of practices, methods, equipment applications, and current technology that contribute to the effective operation of any type of warehouse--including industrial, mail order, and retail facilities. Whether remodeling an existing facility or building a new one, readers of Warehouse Distribution and Operations Handbook will explore a broad range of topics, including: logistical and strategic considerations affecting operating costs and customer service; layout and product flow options that affect productivity and handling costs; estimating costs, writing specifications, reviewing bids, and administering contracts; loss prevention, maintenance, and sanitation functions; employee standards, productivity programs, and annual expense budgets. In addition, the Handbook provides comprehensive information on carton handling. . .vertical and horizontal materials-handling systems. . .inventory control. . .site selection. . .private, public, and contract warehousing. . .receiving and shipping. . .stackables and unstackables. . .automated systems. . .and more.
Customer Reviews:
Great for the in dept look at a well run warehouse........2007-09-23
Great for the in dept look at a well run warehouse. Has all the details to help you start or clean-up an operation and help it run like a well oiled machine.
This is a must...........2006-10-30
This book is a must for ANY professional working in the finished-goods/products Fulfillment/Distribution world. If your work and responsibilities span anywhere within a FC/DC, you should pick up this book. For less than one hundred bucks, you get one of the best written, concise handbooks I have ever encountered.
It's very important to note that this is not just a dictionary-like handbook, but rather a book that is actually easily readble and enjoyable. It is not for novices, but for anyone with some level of experience, the book comes to life and will help you build depth.
I work for a major e-retailer that disbributes products to end customers. Having worked many years here and picking up most of the know-how from experience alone, I am now questioning why our learning dept doesn't have the insight to make this book a "required" manual for all when we first started. It is excellent and provides great explanations and applications .
Buy it. If I ran a DC/FC, this is a must read for all my mgrs and jr mgrs.
Great warehousing and material handling book.......2003-05-03
This is the best book I've ever found on material handling and warehouse storage. Though a little pricey, this book has content that makes it well worth the cost. Extensive detail on material handling and storage equipment. Also has separate chapters dedicated to small item warehouses, case-pick warehouses, and pallet warehouses.
Anyone designing a new warehouse or redesigning an existing one should read this book.
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- Economics of Money, Banking, and Financial Markets, Update (7th Edition) (Addison-Wesley Series in Economics)
- Effort-Less Marketing for Financial Advisors
- Electronic Commerce 2004: A Managerial Perspective, Third Edition
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- EVA and Value-Based Management: A Practical Guide to Implementation
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