The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Average customer rating: 4 out of 5 stars
  • The World is Flat
  • An important look into the development of the world, for the common person
  • ...and so is this book
  • Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique
  • Embracing Business Globalization's Irreversibility
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Thomas L. Friedman
Manufacturer: Farrar, Straus and Giroux
ProductGroup: Book
Binding: Hardcover

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ASIN: 0374292795
Release Date: 2006-04-18

Amazon.com

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes
More on Globalization and Development


China, Inc. by Ted Fishman

Three Billion New Capitalists by Clyde Prestowitz

The End of Poverty by Jeffrey Sachs

Globalization and Its Discontents by Joseph Stiglitz

The Travels of a T-Shirt in the Global Economy by Pietra Rivoli

The Mystery of Capital by Hernando de Soto

Book Description

The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Download Description

The Pulitzer Prize-winning New York Times columnist gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century

Customer Reviews:

1 out of 5 stars The World is Flat.......2007-10-23

Had to return the book. I wanted the 3.0 version but only the 2.0 was available. Too bad!!!

4 out of 5 stars An important look into the development of the world, for the common person.......2007-10-23

I am a common person. I am not a computer-geek, or a technology junkie, or even an avid reader of Times or other such publications of the world as we know it. I am too busy, and so this was a lovely book to help bring to my awareness the situation of our world's commerce, trade and technological developments as they are today.

Covering a wide range of subjects, from political to environmental, to health-care and education, our author provides a good, clear look into the world of outsourcing, "in-sourcing", technological advances, and the political arena in which everything comes together. He provides a mostly objective report on such subjects, so widly influencing the world.

For anyone interested in the future of our nation and of the world, business, trade, politics, or life in general, this is a great resource. Of course, it certainly is a lot of heavy reading, and the author tends to get wordy from time to time. But overall, this book is well researched and well written.

My main complaint is that he steps into the political side of things a bit more than I believe this book warrants. He gives his opinion on what certain individuals should do to solve the problems, and uses the book as a platform for his area of interest. I support his research and expertise on the subjects at hand, but do not feel that the "call to action" was either appropriately executed or even thorough enough given the subjects covered, for it to be a valid part of the book. Other than that, great job!

1 out of 5 stars ...and so is this book.......2007-10-10

Though it has become an immensely popular book, Friedman's work is fairly shallow and simplistic. It is important to remember that this is a world analysis written by a journalist, not by a political economist or any type of economist or political scientist. His views are oversimplified and his support relies heavily on anecdote, making his 600-pager about 400 pages too long. We read it for a poli sci class and proceeded to tear it apart intellectually.

5 out of 5 stars Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique.......2007-10-10

One of the greatest books ever written. Everyone in America should read this book. Every teacher in America should read and teach Frieman's lessons. Every parent should read and help prepare their children for the world that is coming. Every student should read and begin to prepare for the world they are going to face. This is the most important book of our times, bar none.

5 out of 5 stars Embracing Business Globalization's Irreversibility.......2007-10-10

This is easily the most relevant book written on the new realities of business globalization, its irreversibility, and the practical consequences to our future. Friedman does an excellent job describing the numerous factors that led up to our current global economy including the ongoing fall of communism, the advent of the personal computer, and the ubiquity of the Internet. His historical review and assessment is fascinating and it sets up the reader to understand the context for his theories and practical applications. Friedman delves into numerous industries, businesses, personalities, case studies, technologies, psychological factors, and sociological factors. Although he covers numerous business, technological, and economic concepts, his writing style is very engaging and entertaining, using many personal examples and narratives, thereby holding the reader's interest. Rather than bemoaning some of the common perceived negative consequences of a global economy (such as US auto workers losing jobs to overseas cheaper labor) Friedman helps the reader to understand business globalization's irreversibility. In so doing, he describes many personal, practical, and business strategies for thriving in this new environment. Friedman is realistic and compassionate concerning the changes and the challenges. He states, "the great challenge for our time will be to absorb these changes in ways that do not overwhelm people but also do not leave them behind. None of this will be easy. But this is our task. It is inevitable and unavoidable" (pp. 46-47). As Friedman unfolds his strategies, he gives the reader a broader, global perspective that is filled with hope and excitement. Whether as a CEO, a business student, or a brand new professional embarking upon a career, this book is insightful, practical, and essential reading.
Made to Stick: Why Some Ideas Survive and Others Die
Average customer rating: 4.5 out of 5 stars
  • Good read
  • The art and science of devising ideas that have impact and endurance
  • Essential Reading for Ad Execs
  • Monumental
  • A valuable tool for anyone who has to communicate -- that is, everyone!
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath , and Dan Heath
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover

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ASIN: 1400064287
Release Date: 2007-01-02

Book Description

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Customer Reviews:

3 out of 5 stars Good read.......2007-10-24

I really liked this book, it presented some interesting ideas that seem to keep popping into my head in everyday life. It read a little slow for me but I'd still recommend it to a friend.

5 out of 5 stars The art and science of devising ideas that have impact and endurance.......2007-10-23


This is one of the most entertaining as well as one of the most thought-provoking and informative books I have read in recent years. Chip Heath and his brother Dan examine an especially important challenge to everyone who struggles to formulate and then communicate ideas that "stick": That is, ideas that "are understood and remembered, and have a lasting impact - they change your audience's opinions or behavior." Extensive research indicates that each of us receives several thousand messages each day from various print and electronic media as well as from those with whom we have direct contact. These competing messages create "clutter" that is increasingly more difficult to penetrate.

Others have already explained why they hold this book in high regard. Here are three reasons of mine. First, the Heaths brilliantly explain how to nurture ideas that will succeed by penetrating the clutter and then sticking in a "noisy, unpredictable, chaotic environment." They stress the importance of simplicity (i.e. "finding the core of the idea"), of surprise to attract attention and then interest to keep that attention, of concreteness ("language is often abstract, but life is not abstract"), of credibility (hence the importance of verifiable details), of emotion (i.e. making people care), and of storytelling that provides stimulation (knowledge about how to act) and inspiration (motivation to act). The Heaths' own explanation of all this "sticks" because it possesses the same qualities to which the acronym SUCCESs refers: their explanation is guided and informed by Simple Unexpected Concrete Credible Emotional Stories.

Also, I greatly appreciate the Heaths' use of real-world situations that demonstrate why some ideas "stick" and most others don't. For example, in Chapter 5, the Heaths examine efforts to reduce litter in Texas. The state was spending $25-million a year on cleanup and costs were increasing 15% a year. Efforts to encourage better behavior (such as use of "Please Don't Litter" signs and roadside trash cans marked "Pitch In") weren't working because they weren't effective as appeals to emotion. What to do? How and why "Don't mess with Texas" stuck is best revealed within the narrative. My point now is that this and dozens of other examples give a stickiness to the Heaths' key points. Again, how they organize and present their material penetrates the clutter that (at last count) 432,367 books on communication offered by Amazon have helped to create...and that number does not include seminars, workshops, CD, DVDs, Web sites, and articles.

Key Point: Whether devising a campaign to eliminate litter or writing a book about penetrating clutter, ideas must "stick" to have any visibility and "traction" to have any impact. I agree with Thomas Edison: "Vision without execution is hallucination."

My third reason is an entirely personal one: I like to be entertained while reading a non-fiction book about effective communication. The Heaths share their insights with a light, almost playful touch. They seem to have a robust sense of humor. They not only know their stuff, they thoroughly enjoy sharing what they have learned. And they constantly cite sources that have helped them to increase their understanding of "why some ideas survive and others die." Three in particular are worth noting here: Robert Cialdini on the importance of using mysteries to reach "a higher level of unexpectedness," Robert McKee on the importance of using curiosity to fill the intellectual need to answer questions and close open patterns, and Gary Klein on how stories "illustrate causal relationships that people hadn't recognized before and highlight unexpected, resourceful ways in which people have solved problems." I highly recommend Cialdini's Influence: The Psychology of Persuasion, McKee's Story: Substance, Structure, Style and The Principles of Screenwriting, and Klein's Sources of Power: How People Make Decisions and more recent The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work.

I wholly agree with Chip and Dan Heath that, contrary to what many people may believe, almost anyone can craft ideas that make a difference. "And that's the great thing about the world of ideas - any of us, with the right insight and the right message, can make an idea stick." In this volume, the Heaths share all they have learned about how to do that. To paraphrase Henry Ford, whether you think you can or think you can't...you're right.

4 out of 5 stars Essential Reading for Ad Execs.......2007-10-18

Essential reading for ad execs. Gets to the heart of the matter. Gets inside peoples heads... Highly recommended... and no one paid me to say this!

5 out of 5 stars Monumental.......2007-10-14

There are few books I will classify as good, even less as very good, and positively a very, very few books I would call great. This one falls into that last category.

It's simple, the question these two authors (and brothers) set out to answer: what makes some ideas so memorable that, across time and space, they are never forgotten? I grew up in west Africa and as a child, even I had heard the Kidney Story used as one example.

While the question is a simple one, it is not easy. After what I think must have been an incredible amount of research, the brothers Heath have answered in an elegantly simple way: according to them, there are a few characteristics (as a mnemonic, they spell SUCCES) of "sticky" ideas.

This is literally an eye opening book for me and I cannot recommend it more. I'll be rereading this book every few months.

5 out of 5 stars A valuable tool for anyone who has to communicate -- that is, everyone!.......2007-10-09

As a general rule, I don't enjoy "pop-business" titles. But Made to Stick defied all expectations. Lively and useful examples illustrate the authors' different points. The advice is practical and applicable to a variety of situations. It's not just about writing better. It's an improvement on all ways of communicating: to an audience, to co-workers, to clients, etc.


Excellent work.


Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
Average customer rating: 4.5 out of 5 stars
  • Super Social
  • Thought-provoking for non-profits
  • A must read for anyone in a leadership position
  • Great Principles make for Great Outcomes
  • Good to GREAT
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great
Jim Collins
Manufacturer: HarperCollins
ProductGroup: Book
Binding: Paperback

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ASIN: 0977326403

Book Description

Jim Collins Answers the Social Sector with a Monograph to Accompany Good to Great. 30-50% of those who bought Good to Great work in the Social Sector.