The 48 Laws of Power
Average customer rating: 4 out of 5 stars
  • Made up stories
  • VERY USEFUL IF YOU ARE NEW TO A BIG CITY
  • Disgusting! Don't buy this book!
  • Portrays a realistic view of the world while rising up in power.
  • USMC- Commandant's reading list
The 48 Laws of Power
Robert Greene
Manufacturer: Penguin (Non-Classics)
ProductGroup: Book
Binding: Paperback

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ASIN: 0140280197
Release Date: 2000-09-05

Amazon.com

"Learning the game of power requires a certain way of looking at the world, a shifting of perspective," writes Robert Greene. Mastery of one's emotions and the arts of deception and indirection are, he goes on to assert, essential. The 48 laws outlined in this book "have a simple premise: certain actions always increase one's power ... while others decrease it and even ruin us."

The laws cull their principles from many great schemers--and scheming instructors--throughout history, from Sun-Tzu to Talleyrand, from Casanova to con man Yellow Kid Weil. They are straightforward in their amoral simplicity: "Get others to do the work for you, but always take the credit," or "Discover each man's thumbscrew." Each chapter provides examples of the consequences of observance or transgression of the law, along with "keys to power," potential "reversals" (where the converse of the law might also be useful), and a single paragraph cleverly laid out to suggest an image (such as the aforementioned thumbscrew); the margins are filled with illustrative quotations. Practitioners of one-upmanship have been given a new, comprehensive training manual, as up-to-date as it is timeless.

Book Description

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention--grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P. T. Barnum, and other famous figures who have wielded--or been victimized by--power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.

Customer Reviews:

3 out of 5 stars Made up stories.......2007-10-12

The book is interesting but most of the stories sound made up to fit the author's point. He even admits in one of the last chapters that when something has happened in the past, you can reinterpret it and insert your own lines (p.397).

5 out of 5 stars VERY USEFUL IF YOU ARE NEW TO A BIG CITY.......2007-10-08

The world as battle-field. It doesn't get any better than this if success is what you're looking for!

1 out of 5 stars Disgusting! Don't buy this book!.......2007-10-06

If you want a guide on how to be manipulative, amoral and corrupt at everyone else's expense...this is for you. As for me, I was disgusted from page one....it goes completely against everything I believe in. "Never put too much trust in friends" ...must be awfully lonely in such a world where you can trust no one. Perhaps that's because you've stabbed everyone in the back. This "looking out for #1" at all costs is what is wrong with the world today. If any book EVER deserved to be burned...this is it!

4 out of 5 stars Portrays a realistic view of the world while rising up in power........2007-09-16

When I first acquired this book, I delved into the text and was fascinated by what is never taught in school, hardly at work, even with people; as this book states wisely, many people would like to keep to themselves and therefore many who have power hardly share it, unless a deal is behind it. The book itself may be a paradox in parts, and the methods used may be controversial; yet it has the essential basic "training" in order to strive to the top.
Sometimes one wonders if this will work, or does this author fool us into purchasing this book. It may show a pessimistic world of beguile, secrecy, envy and greed; however this portrays a realistic view of the world while rising up in power.
Brilliantly written, with worthy examples of great thinkers, philosophers and military officials of history; this concise edition will keep you on the ground reading, whilst teaching you how to propel in the air and on top of the world.

2 out of 5 stars USMC- Commandant's reading list.......2007-07-25

In the interest of full disclosure, I'm Army - 16yrs. From 2000 thru 2006 I was stationed in Okinawa and the best place for all service members to buy books so deployed (Amazon aside) was from the bookstore on Camp Foster (across from the movie theatre). For at least a good 6 months (in 2002) this book was prominently featured on the shelves with a tag identifying it as having made the USMC Commandant's Reading List (or, a book senior commisioned Marine Corps leadership consider beneficial to Marines (enlisted and commisioned) seeking guidance on professional development). Intrigued, I bought it. I won't go into a lengthy review here: in a nutshell; the book lists a series of TTPs (tactics, techniques and procedures) designed to maximize one's advantage when negotiating interpersonal realationships both professional and personal. Some of these TTPs involve elements of manipulation, subterfuge, and dishonesty that clearly cross the boundaries of unethical behavior. It bothered me not just a little that Marines or Soldiers (young and old) might consider using the advice in this book as means of advancing their careers or solidifying leadership positions within their respective units.

I do know some of the book's reccomendations are in direct conflict with The Army Values, and according to at least two USMC Staff NCOs (both good friends) this is also the case regarding their own code of professional conduct. One of the Marines in question wrote a letter (to whom -I don't know) expressing his concern. A few months later the book assumed a less prominent residence on the shelves. Nonetheless; I never failed to see it lodged in the odd bookshelf in someone's (usually an officer) professional space - from time to time. I consider its presence an indicator for stepping up one's vigilance when dealing with the books's owner.
History: Fiction or Science? (Chronology, No. 1)
Average customer rating: 4.5 out of 5 stars
  • Has history been tampered with?
  • Calculations are only as good as your numbers
  • Pants on fire?
  • Accepted History & Chronology Must Be Changed.
  • Very Interesting
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

5 out of 5 stars Has history been tampered with?.......2007-10-23

Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!

The history of humankind is both drastically shorter and dramatically different than generally presumed.

Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but

there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.

Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.

You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!

The oldest original written document that can be reliably dated belongs to the 11th century!

New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.

The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.

The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.

Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.

We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.

Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.

The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.

When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.

There are no answers to simple questions:

When were these primary sources written?

Where and by whom were these sources found?

It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.

As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,

innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.

The names of persons and geographical sites often changed meaning and location during the course of the centuries.

Geographical locations became clearly defined on maps only with the advent of printing.

This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.

Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.

`Julius Caesar' statement is only a point of view as

there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.

Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.

They show a picture both contradictory and confusing.

All methods of dating of ancient sources and artefacts are erroneous:

Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!

The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!

The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.

All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.

Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.

Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!

This book will change your perception of History forever!
What if Ancient Rome, Greece and Egypt were invented during Renaissance?
What if The Old Testament was a rendition of events of the Middle Ages?
What if Jesus Christ was born in 1053 and crucified in 1086 AD?
Sounds Unbelievable?
Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
Ethics and the Conduct of Business (5th Edition)
Average customer rating: 3.5 out of 5 stars
  • Outline review.
  • Business Ethics
  • A great primer on business and ethics...
  • Very satisfied!
  • Excellent teaching text
Ethics and the Conduct of Business (5th Edition)
John R. Boatright
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0131947214

Book Description

This comprehensive and balanced book gives a thorough treatment of the most prominent issues of business ethics and the major positions and arguments on these issues. An abundance of case studies help illustrate topics such as: whistle-blowing, discrimination and affirmative action, occupational health and safety, ethics in finance, and ethics in international business. For professionals in the field who want an up-to-date discussion of the most prominent issues of business ethics.

Customer Reviews:

1 out of 5 stars Outline review........2007-05-21

This product did not meet my expectation in any way. The description is very misleading, it is just a book of terms, there are no outlines or information that is useful is in studying. More than half of the terms are not even useful in the chapters that they are listed in.

4 out of 5 stars Business Ethics.......2007-01-09

This is a good book to start studying the Business Ethics. Kind of convoluted to learn about the business ethics theories. The cases presented are very well described and right to the point based on the topics covered.

4 out of 5 stars A great primer on business and ethics..........2005-08-02

Ethics is one of the topics that can be very stimulating or very dry. Fortunately, John R. Boatright is able to present a very engaging discussion filled with critical thinking, and practical examples. The examples mentioned are relevant and timely to any contemporary discussion of ethical issues in business. As a student of business, I commend any person interested in the topic to delve inside this great piece.

4 out of 5 stars Very satisfied!.......2003-08-15

Shipment was timely and well packaged. Thank you! Will buy again

5 out of 5 stars Excellent teaching text.......2001-02-16

Have used this text (2nd and now 3rd editions)to teach business ethics classes at the graduate and undergraduate levels for several years. It is well written and popular with students. Case studies represent the spectrum of ethics issues found in business today. The foundational ethics theory is clearly articulated, appropriate and sufficient.
In Praise of Slowness: Challenging the Cult of Speed (Plus)
Average customer rating: 4 out of 5 stars
  • Great concepts....applicable and inspiring message.
  • Great if you want to jump off the treadmill - at least sometimes
  • In Praise of Slowness:Challenging theCult of Speed
  • An Incredibly Insightful Book
  • Everyone should read this!!!
In Praise of Slowness: Challenging the Cult of Speed (Plus)
Carl Honore
Manufacturer: HarperOne
ProductGroup: Book
Binding: Paperback

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  5. Slow Food Revolution: A New Culture for Eating and Living Slow Food Revolution: A New Culture for Eating and Living

ASIN: 0060750510
Release Date: 2005-09-06

Book Description

We live in the age of speed. We strain to be more efficient, to cram more into each minute, each hour, each day. Since the Industrial Revolution shifted the world into high gear, the cult of speed has pushed us to a breaking point. Consider these facts: Americans on average spend seventy-two minutes of every day behind the wheel of a car, a typical business executive now loses sixty-eight hours a year to being put on hold, and American adults currently devote on average a mere half hour per week to making love.

Living on the edge of exhaustion, we are constantly reminded by our bodies and minds that the pace of life is spinning out of control. In Praise of Slowness traces the history of our increasingly breathless relationship with time and tackles the consequences of living in this accelerated culture of our own creation. Why are we always in such a rush? What is the cure for time sickness? Is it possible, or even desirable, to slow down? Realizing the price we pay for unrelenting speed, people all over the world are reclaiming their time and slowing down the pace -- and living happier, healthier, and more productive lives as a result. A Slow revolution is taking place.

Here you will find no Luddite calls to overthrow technology and seek a preindustrial utopia. This is a modern revolution, championed by cell-phone using, e-mailing lovers of sanity. The Slow philosophy can be summed up in a single word -- balance. People are discovering energy and efficiency where they may have been least expected -- in slowing down.

In this engaging and entertaining exploration, award-winning journalist and rehabilitated speedaholic Carl Honoré details our perennial love affair with efficiency and speed in a perfect blend of anecdotal reportage, history, and intellectual inquiry. In Praise of Slowness is the first comprehensive look at the worldwide Slow movements making their way into the mainstream -- in offices, factories, neighborhoods, kitchens, hospitals, concert halls, bedrooms, gyms, and schools. Defining a movement that is here to stay, this spirited manifesto will make you completely rethink your relationship with time.

Customer Reviews:

4 out of 5 stars Great concepts....applicable and inspiring message........2007-10-10

Happened upon this guy's website thanks to a quote from this book off of a blog I frequent. Couldn't help but to buy this book out of curiosity. I am a multi-tasker, time-management freak, so I needed something to help me remember to slow down and take it easy. Great research/statistics in this book draw you in at the get-go. Applicable hints and tips on how to achieve a slower, more enjoyable, lifestyle keep you hooked till the end. The only thing I was weird about was the meditation/new age philosophies, but I looked past that for the parts I did agree with. Bravo.

4 out of 5 stars Great if you want to jump off the treadmill - at least sometimes.......2007-02-17

This is an interesting and inspiring book, offering an alternative view to speed as king and faster, more, harder are always better. The author explores a variety of ways that people all over the world are slowing down and putting the emphasis on quality and savouring the experience - whether that be in terms of food, exercise, sex or work. Personally, I found a lot of the content just confirmed what I already thought and tried to put into practice myself, but it was still good to hear and there were some interesting ideas new to me. The style of writing is part investigative, part historical and part narrative. This makes for entertaining reading but sometimes it feels a little too light-weight. I got the impression that the author was overly concerned not to appear a mad convert to the slow way of life. Overall, though, this is a good book and well worth setting aside the time to relax and read in true slow style... especially if you are stressed out and (think you) don't have the time.

2 out of 5 stars In Praise of Slowness:Challenging theCult of Speed.......2007-01-12

Living in Sweden, this book was given the highest standard of praise in my local newspaper. However, it was not what I had expected when I began to read it in English (my native language). Perhaps the translated version into Swedish was better than the original version. It was o.k., but not as good as the Swedish critic gave it honors for.

5 out of 5 stars An Incredibly Insightful Book.......2006-08-31

I found that virtually EVERY paragraph in this book has something of tremendous value to say to those who seek realistic escape from the frantic, artificial, and so often mindless "fast-forward video" pace of modern life - whether it be a thought-provoking observation, a relevant quote, an incisive suggestion or a mind-expanding analysis of a particular topic - the author's words realistically speak to, and gently correct, the life-destroying freneticness so many of us habitually fall into.

But please, don't just quickly scan through this wonderful volume - slowly consider, absorb and mentally savor it's insights a little at a time, like you would leisurely enjoy a delicious meal. I think you'll find it well worth your time.

Carl Honore has truly written a gem here - one of the best books I've read in years.

5 out of 5 stars Everyone should read this!!!.......2006-03-17

Picked this up at the airport and it hooked me right from the first page. I could not stop reading it. It rocks!!! The author pulls our go-faster culture apart with anecdotes, statistics and some really funny one-liners. I was seeing myself in the bad examples of roadrunner behavior, like eating standing up or trying to do too many things at once. The author does not preach, he just takes you on an invesitagation round the world where there can only be one conclusion: that slowing things down a little would be good for all of us. When I got home I bought copies for all my friends, especially the fastest ones. Everyone should read this book, before its too late. What are you waiting for?!?
Compassionate Capitalism
Average customer rating: 5 out of 5 stars
  • People helping people help themselves
  • Call to Arms, Unless We Have, We Cannot Give
  • A successful entrepreneur shares the secrets to true wealth
  • Definitely worth buying (and reading)
  • A Book The Country Should Read
Compassionate Capitalism
Rich DeVos
Manufacturer: Plume
ProductGroup: Book
Binding: Paperback

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ASIN: 0452270510

Customer Reviews:

5 out of 5 stars People helping people help themselves.......2003-12-14

In the mid 1970's I was an Amway Distributor and one thing that always stuck with me were the tapes by Mr. Rich Devos. To this day, even though I am no longer associated with Amway, I enjoy listening to "Four Winds", "Selling America" and other audio tapes recorded by Mr. Devos. This man has a voice and something to say! He is great. An outstanding businessman and an outstanding American.

In Compassionate Capitalism, Devos explains that the "dog eat dog", law of the jungle and every person to himself rat race mentality is not only not necessary to achieve success but in fact, impedes success.

Devos offers a completely different vision of capitalism. A vision of capitalism as the finest tool yet known to help people become all they can be for others as well as themselves.

In Compassionate Capitalism, Devos offers more than just a vision, it is a plan--a practical plan--a proven plan. And it is not just about Amway and it's incredible success stories. It's about you and me and everyone. How we can all become more by helping others help themselves in a nation of free enterprise.

Compassionate Capitalism spells out clearly and eloquently the guiding principles and concrete steps to take to make your life and your world better. Devos shows how your energy, your ambition, and your spirit of enterprise can travel together down a path in which the spirit of capitalism and moral values inextricably merge.

Devos illustrates both how success is achieved and what it really means. He demonstrates how compassionate capitalism is the only solution to the most crucial issues of our time---poverty, homelessness, hunger, the enviroment, and the many other challenges that face us in the new millenium.

Whether you are the owner of a huge corporation or a worker on a assembly line, a student about to graduate or a homemaker ready to enter the job market, this important guide to success the compassionate way can be the most inspiring and enlightening book you ever read.

Highly recommended. AND to repeat, I am not an Amway Distributor. Just someone who appreciates Mr. Devos and what he is doing to create a stronger nation, the compassionate way.

5 out of 5 stars Call to Arms, Unless We Have, We Cannot Give.......2002-09-06

Some highlights:

1) Compassion is the ultimate goal of capitalism.

2) Capitalism is the economic reality which drives us as individuals to excel and maximize our talents and potential. However, money is not everything. It is just a tool.

3) Albert Schweitzer said, "The purpose of life is to serve and show compassion and the will to help others."

3) Question: So, why do we work? Why do we need money?
Answer: Unless we have, we cannot give.

5) The reality is that most people live their lives very defensively. They are always afraid that someone will take some of what is theirs. They are too busy protecting ~ to give to anyone.

6) Question: So, how do you succeed?
Answer: Be an entrepreneur. Start small, and inexpensive. Be creative, believe in yourself, find a good mentor, have a dream, make a goal, do the basics everyday, learn from mistakes, work hard, care about others, put people before products,don't make excuses, never give up.

"Never give up, never give up, never give up"
-Winston Churchill

"Success is going from one failure to another failure with great enthusiasm."
- Winston Churchill

"One man with courage is a majority."
- Thomas Jefferson

"The best portion of a good man's life is his little, nameless, unremembered acts of kindness and love."
- Wordsworth

4 out of 5 stars A successful entrepreneur shares the secrets to true wealth.......2001-01-29

There are lots of wealthy people out there but most aren't truly happy. This is largely because they aren't fulfilling a higher purpose with their businesses, they're simply out there trying to survive in the often cutthroat business world. DeVos explains what it takes to make your business a positive force in the world; "positive" by virtually any standard.

Contrary to a lot of advice you may have heard out there on how to successfully build a prosperous business, DeVos claims that integrating compassion for your fellow man with lucrative opportunities is the real secret to security and happiness. It's the knowledge that what you're doing is making a difference that makes you feel worthy of the privilege and comfort of wealth. And even before the wealth comes, having a compassionate attitude along with sound business acumen (which can be learned) goes a long way towards increasing your chances of attaining wealth and influence.

A great book written in a language anyone can understand. I don't have any complaints, but I refrain from giving it five stars because it didn't "knock my socks off!" Highly recommended reading for anyone looking to understand the attitudes and principles necessary for *true* success.

5 out of 5 stars Definitely worth buying (and reading).......2000-07-28

I am not involved in Amway (Rich de Vos sure is!), nor am I an ardent Christian (I believe Rich de Vos is), yet I have no hesitation in recommending this book. I suppose I'm always on the lookout for new ways of doing things and new ways of thinking. "Compassionate Capitalism" provides some real meat for a hungry world in need of just that - new ideas. Economics is a complicated field (so I've been told - I'm no expert), yet Rich de Vos has managed to demystify it, at least as far as this reader is concerned. His ideas seem to be free of any real political ties or religious taints (religion doesn't enter into the book at all) - he seems just to be genuinely interested in people (I wish I couldn't hear the sneers, but unfortunately I do). I also admire him as an American. Goodness knows America has the driving force and energy to influence the whole of this world one way or another, but it doesn't really seem to have the will (nor, perhaps, the imagination) to do anything really creative (sure they have introduced fuel efficient motors - a relative concept at the best of times - but have you seen the size of the 1999 and 2000 models? ). So learning that there are ideas out there which do not just mean more of the same, and bigger and meaner (whether from the auto industry or the rest of the military-industrial complex) is somewhat reassuring.

One thing I'm sure of: every American (those who can read) should digest this book. It doesn't try to convert. It simply tries (very well) to make sense out of the current madness.

5 out of 5 stars A Book The Country Should Read.......1999-06-09

This book was written by one of the most prominent businessmen in the world. He and his partner started with just an idea, as with many other large corporations we are familiar with, and turned it into one of the only debt free companies in the U.S.. Producing billions of anual revenue. Rich Devos has a huge heart and he is more generous than most, for he is willing to share with the world what beliefs and habits put him into the positions that he is at now. Rich Devos has been able to help milliions of people find hope and rekindle their dreams by using a direct selling method that many other companies alike can only wish they had. This book has great stories about success and failure alike, for one does not come without the other. If you are looking for a book with strong priciples and beliefs then this is the book for you. I would recommend it to anyone building an amway business or not, simply because of what it will teach. This book will make you feel proud to be in a FREE country and make you think "why am I not doing my part to help out?"
Poisoned Wells: The Dirty Politics of African Oil
Average customer rating: 4 out of 5 stars
  • Poisoned Wells
Poisoned Wells: The Dirty Politics of African Oil
Nicholas Shaxson
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover

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  4. Oil on the Brain: Adventures from the Pump to the Pipeline Oil on the Brain: Adventures from the Pump to the Pipeline
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ASIN: 1403971943
Release Date: 2007-03-20

Book Description

Each week the oil and gas fields of sub-Saharan Africa produce well over a billion dollars' worth of oil, an amount that far exceeds development aid to the entire African continent. Yet the rising tide of oil money is not promoting stability and development, but is instead causing violence, poverty, and stagnation. It is also generating vast corruption that reaches deep into American and European economies. In Poisoned Wells, Nicholas Shaxson exposes the root causes of this paradox of poverty from plenty, and explores the mechanisms by which oil causes grave instabilities and corruption around the globe. Shaxson is the only journalist who has had access to the key players in African oil, and is willing to make the connections between the problems of the developing world and the involvement of leading global corporations and governments.

Customer Reviews:

4 out of 5 stars Poisoned Wells.......2007-06-11

Of the current crop of "what is wrong with Africa" books including "The Shackled Continent", "The White Man's Burden" and "The Trouble with Africa", Nicholas Shaxson's analysis and prescriptions for change are the most radical and on-the-money. Shaxson's book should be widely read and discussed. Unfortunately, too much invested in the status quo by all concerned to see much likelihood of change within the next few decades.
The Protestant Ethic and the Spirit of Capitalism (Routledge Classics)
Average customer rating: 4 out of 5 stars
  • Great theory, but not always an easy read
  • Value edition for the budget minded
  • A Very Standard Economic Postulate
  • Don't buy the Dover edition of this book.
  • great idea, little proof
The Protestant Ethic and the Spirit of Capitalism (Routledge Classics)
Max Weber
Manufacturer: Routledge
ProductGroup: Book
Binding: Paperback

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  4. From Max Weber: Essays in Sociology From Max Weber: Essays in Sociology
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ASIN: 041525406X

Book Description

Max Weber's best-known and most controversial work, The Protestant Ethic and the Spirit of Capitalism, first published in 1904, remains to this day a powerful and fascinating read. Weber's highly accessible style is just one of many reasons for his continuing popularity. The book contends that the Protestant ethic made possible and encouraged the development of capitalism in the West. Widely considered as the most informed work ever written on the social effects of advanced capitalism, The Protestant Ethic and the Spirit of Capitalism holds its own as one of the most significant books of the twentieth century. The book is one of those rare works of scholarship which no informed citizen can afford to ignore.

Customer Reviews:

4 out of 5 stars Great theory, but not always an easy read.......2007-07-30

Max Weber's thesis that the Protestant work-ethic helped give rise to the spirit of modern capitalism is well known, but how true is it? Weber goes into an impressive review of historical details on how Luther's concept of the calling became the Calvinist concept of labor to glorify God, and finally the Puritan concept that is applied to business as well as anything else. In short, the Protestant hard-work ethic, intended to be a sign of election and to glorify god, inadvertently (at least in part) gave birth to the spirit of capitalism, of sustained, planned, methodical profit-making. Though capitalism is no longer dependent upon religion for maintaining its ethos (we are all caught in the rat race), it is fascinating how Weber makes a compelling case that a once anti-materialist Protestant Christianity came to affirm the capitalist spirit by way of a hard-working ethic. Many of Weber's themes are persuasive, if also controversial. Weber has by no means isolated the final or full cause of the take-off of capitalism in modern times, but he has made a good case for one contributing factor. Would that his style of writing had been a bit more direct - Weber's insights are at least worth careful reading.

4 out of 5 stars Value edition for the budget minded.......2007-06-06

The "reviews" about Weber's thesis could fill libraries. Ooops! They actually have!

So let's ignore that.

The focus here is on value, and this Dover value edition is perfectly fine for the thrifty college student on a limited budget who needs to read this work for an assignment but doesn't want to be at the mercy of the University Library.

This is a seminal work that reaches far into other fields of inquiry, so it is likely you will need it no matter what your field.

The binding is an el-cheap-o slab of glue, so it won't lie flat on your desk when you are transcribing a quote for a citation.....but since you've downloaded the text file you'll just cut and paste anyway.

Academic citations to this edition are perfectly acceptable in scholarly papers and under MLA, ASA, APA, ACS, APSA, "Turabian" and MHRA style guidelines (and perhaps others).

5 out of 5 stars A Very Standard Economic Postulate.......2007-04-15

Assuming Max Weber's thesis to be true proves useful. By assuming it as a postulate, one gains a potential way of understanding the beliefs of the western-world's upper pareto boundary and the typical ressentiments / bad faith (bad-tempered, difficult mental traps everyone who tries to create something can't help but fall into from time to time, mea culpa!) of the lower.

Max Scheler (who advised Karol Wojtyla as a Ph.D. student) seems to have done something similar to what Max Weber describes the upper pareto boundary (somewhere over the rainbow as the song goes) as having done. Max Scheler "attempted to reconcile Nietzsche's ideas of master-slave morality and ressentiment with the Christian ideals of love and humility."

Anyway, just projecting a few of my other readings onto this one a bit. L8R.

3 out of 5 stars Don't buy the Dover edition of this book........2006-10-26

The Dover edition of the book has been bound so tightly that it's difficult to turn the pages--and to read the words, which are nearly swallowed up by the binding. It feels like if you force it at all, the whole binding will come unglued.

It may be cheap, but it *feels* so extremely cheap that it's just not worth the money saved. Buy yourself another edition--or for that matter, just get the text free online. Anything's better than trying to read this edition.

3 out of 5 stars great idea, little proof.......2006-09-26

As part of my enquiry into the forces that the Reformation unleased, I decided to at last read this classic.

Alas, it was disappointing in that Weber makes the assertion - that reformation-spawned ideologies were the foundation of the capitalist revolution - and then offers little historical explanation as proof of his thesis. Instead, what he does is to painstakingly describe the ideologies in question, to show that they are compatible conceptually with his definition of capitalism (the rise of an urban bourgeoisie that created wealth by investing in industry as a major new economic actor, eventaully leading to the eclipse of the old land-based aristocracy). As Hannah Ardnt said, so long as you are far enough from reality, you can make almost any ideas appear compatible. As such, I was unconvinced that a) the feeling of being among the elect made people work harder to prove it by material success and b) that a heightened sense of individuality that arose with separation from the papist ideologies augmented this pursuit of self-development via the massing of personal capital. While the protestant ideologies may conform vaguely to these notions, that does not in the slightest prove a direct causal connection. Indeed, one might argue that it was the repression by the Inquisition - against the bourgoise's challenge to traditional aristocrats - that may have delayed the development of capitalism in Catholic countries for a few centuries. (That capitalism did develop in many Catholic countries also undermines the book's prinicpal thesis.)

This essay is interesting as a pioneering attempt at sociological determinism from a rather existentialist perspective, but reading the whole thing was a bit much for me. Weber was a great and innovative thinker, however out of date his modes of reasoning have become - they are strictly qualitative. Not recommended except asof historical interest.
Ethics in Media Communications: Cases and Controversies (with InfoTrac®)
Average customer rating: 2 out of 5 stars
  • Painful
Ethics in Media Communications: Cases and Controversies (with InfoTrac®)
Louis A. Day
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 0534637140

Book Description

Have you ever wondered exactly what ethical standards exist in the media? ETHICS IN MEDIA COMMUNICATIONS: CASES AND CONTROVERSIES explains it all and shows you that there's a lot more to the story behind the scenes. Whether the issue is censorship, privacy, or accuracy, the media is governed by ethical norms that you need to know. And because it's packed with case studies and review tools, this media ethics textbook is the one that will help out on the test as well.

Customer Reviews:

2 out of 5 stars Painful.......2007-04-16

Maybe it's not possible to write an interesting or engaging book on this topic. Maybe the muddle that is media ethics doesn't lend itself to a presentation in straightforward, punchy language. Maybe it's impossible to separate one's deeply held beliefs from laying out all sides of an ethical issue.

Whatever the reason, this is not an engaging text, and it isn't very helpful, either. Each chapter begins with a wandering narrative about the chosen topic. Day hems and haws for a dozen pages or so without ever really saying very much, although as you move from chapter to chapter an impression will likely build in your mind: The world would be a very boring place if Day decided what the media should include and exclude from publications and the airwaves.

The chapters end with several scenarios to consider. These are overwritten to the point of farce, littered with meaningless adjectives that appear to be intended to convey gravity but actually betray Day's opinion about each scenario. By the time you're asked what you would do, you can have little doubt what he would do.

Some textbooks simply need an update to be brought back to relevance. This book needs a new author who, instead of lamenting everything that has happened in the world since 1963, is prepared to engage with it and help young media practitioners make decisions in it. If you're about to be forced to read this book in class, prepare to be annoyed!
Valuing the Earth: Economics, Ecology, Ethics
Average customer rating: 5 out of 5 stars
  • A Treasure Chest--The Originals Plus the Current Masters
  • Long-awaited essay collection for the ecological economist
  • VTE is an example of scholarship that is rare in its field.
Valuing the Earth: Economics, Ecology, Ethics

Manufacturer: The MIT Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0262540681

Book Description

Valuing the Earth collects more than twenty classic and recent essays that broaden economic thinking by setting the economy in its proper ecological and ethical context. They vividly demonstrate that, contrary to current macroeconomic preoccupations, continued growth on a planet of finite resources cannot be physically or economically sustained and is morally undesirable.

Among the issues addressed are population growth, resource use, pollution, theology (east and west), energy, and economic growth. Their common theme is the notion, popular with classical economists from Malthus to Mill, that an economic stationary state is more healthful to life on earth than unlimited growth. A number of essays in the first edition have become classics and have been retained for this edition, which adds six new essays.

Herman E. Daly is Senior Economist at the World Bank. Kenneth N. Townsend is Associate Professor and Chair of the Department of Economics at Hampden-Sydney College.

Contributors: Kenneth E. Boulding. John Cobb. Herman E. Daly. Anne H. Ehrlich. Paul R. Ehrlich. Nicholas Georgescu-Roegen. Garrett Hardin. John P. Holdren. M. King Hubbert. C. S. Lewis. E. F. Schumacher. Gerald Alonzo Smith. T. H. Tietenberg. Kenneth N. Townsend.

Customer Reviews:

5 out of 5 stars A Treasure Chest--The Originals Plus the Current Masters.......2004-01-02


This is one of three books that I bought for review with the intent of selecting one for broad pro-bono distribution. Although I chose "For the Common Good" and I recommend "Ecological Economics" as the one book to buy if you buy only one (see my reviews of those books at their own pages), this book is a treasure chest of original and current thinking that should certainly be in your hands if you can afford all three books. As another reviewer has noted, it finally re-publishes some of the hard to get original thinkers from the steady-state economics era of the 1970's. However, it does so with an ample leavening of 1990's authorship, and hence could reasonably be regarded as a first-class "readings" complement to the text book ("Ecological Economics").

There is a chart on page 20 of this book that is quite extraordinary. Titled "The ends-means spectrum", it brilliantly runs down from the top: Religion and Ethics as guidelines to ultimate and intermediate ends of humanity; to the middle Political Economy as a means of managing the factors of production to specific political ends; to the bottom: Technics and Physics as the "ultimate" foundation or "ground truth" of flow-entropy-matter-energy that must constrain political and religious ends.

This book, in which Kenneth N. Townsend is the second contributing editor-author, blends practical, political, economic, and theological writings, over several decades, in a most pleasing manner. E. F. Schumacher's "Buddhist Economics" jumped out at me, reminding me that our predominantly Protestant corporate capitalist ethos is very far removed from the realities that guide and repress billions around the Earth, all of whom have fewer options than we do. With that thought in mind, I strongly recommend William Greider's "The Soul of Capitalism: Opening Paths to a Moral Economy" as a very current complement to any of the books that Dr. Daly has helped bring into the marketplace of ideas.

5 out of 5 stars Long-awaited essay collection for the ecological economist.......1998-02-03

For the advanced student of the discipline of ecological economics this essay-collection provides a handfull of the most influential classics of the field, of which many has been hard to come by for years. The essays by Garrett Hardin, Herman Daly, Nicholas Georgescu-Roegen and Paul and Anne Ehrlich are among the most frequently cited essays of the field - and for good reasons.

5 out of 5 stars VTE is an example of scholarship that is rare in its field........1997-04-29

As a citizen who is concerned about the health of the environment, I was enlightened by the essays in the first section of this book. The authors leave little room for doubt that the Earth can sustain a finite population, and for a finite length of time. Without any of the hysterical rhetoric which so often characterizes the political debate on this topic, these scholars demonstrate the fact that our existence on this, the eastern shore of Eden, is ephemeral. As a student of economics, I was impressed by the lucid exploration of free-enterprise, steady-states, and market forces in the third section. This section is home to some of the best essays in the book: T. H. Tietenberg's exposition of free-market solutions to the pollution problem as well as Ken Townsend's expert discussion of the ecological problems facing the nations of the former communist world are as important as they are timely. But, the most important respect in which I was struck by this book was as a human being. It is in the second section that Daly and Townsend--with the help of such friends as C. S. Lewis and E. F. Schumacher--address the important issue of morality. Are humans obligated to preserve something off this planet for future generations? How much consumption should we engage in? Does our economic system promote an ungodly destruction of the world in which we live. The reader should not come to this volume without a willingness to challenge his own deeply held notions about the state of the environment or the economy's role in creating that state. Neither should a reader open this book if he is searching for easy solutions to our environmental problems. Those readers with the courage to think, however, will not be dissatisfied.
Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series)
Average customer rating: 4.5 out of 5 stars
  • Lots of Stimulating Thought in a Small Book
  • Must Reading For Any Current Or Future CEO And Business Leader
  • Should Be In Every Boardroom
Profit with Honor: The New Stage of Market Capitalism (The Future of American Democracy Series)
Daniel Yankelovich
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0300108583

Book Description

This wise and optimistic book examines the rampant scandals that plague American corporations today and shows how companies can reverse the resulting climate of mistrust. By seizing the opportunity to address some of the nation’s—and the world’s—most serious problems, business can strengthen its reputation for integrity and service and advance to a new stage of ethical legitimacy. Daniel Yankelovich, a social scientist and an experienced member of the corporate boardroom, describes the toxic convergence of cultural and business trends that has led inexorably to corporate scandals. Yet he offers reassurance that opportunity exists for positive change. Creative business leaders can advance market capitalism to its next stage of evolution, building upon business norms that simultaneously emphasize the legitimacy of profit making and the importance of the care that companies give to employees, customers, and the larger society.
The book asserts that American culture has abandoned its old tradition of enlightened self-interest, of “doing well by doing good.” A narrow legalism has taken over (“I didn’t break the law; therefore I didn’t do anything wrong”). Yankelovich argues that attempts to deal with such flawed ethical norms by means of more laws and regulations cannot succeed. He offers a series of case histories to show how and why stewardship ethics can strengthen individuals, corporations, the nation, and the world economy.

Customer Reviews:

4 out of 5 stars Lots of Stimulating Thought in a Small Book.......2007-08-09

Daniel Yankelovich is a social scientist who has also served on several corporate boards. That gives him a unique perspective on the ethical challenges that face board members.

Yankelovich, to use his term, is a "privileged witness," who sees business from the outside, but has seen its inner workings up close. Even more important in some ways is the fact that he and his company have been among the firms tracking changes in society over several decades.

Here is why he wrote this book: "The purpose of this short book is to suggest that the business community can turn the scandals of recent years to good use, both for business itself and for the larger society."

Yankelovich sees three causes for these scandals. They are: 1) deregulation; 2) linking the biggest part of CEO compensation to stock price; and, 3) the importing of wider social norms into business, resulting in what he calls "unenlightened self-interest."

In the first half of the book he outlines changes in social norms in both business in society over several decades. Business, according to Yankelovich is more likely establish the norms he desires than society as a whole. And, he thinks, if business does so it will "help dispel moral confusion in the culture at large."

He says: "My main argument in the book is that the time has come for market capitalism in the United States to advance to a new stage of enlightened self-interest."

To do that he advocates something he calls "Stewardship Ethics," which he defines as "commitment to care for one's institution and those it serves in a manner that responds to a higher level of expectations." He devotes the second half of the book to describing what a set of norms based on "stewardship ethics" might look like and how they might come about.

In one of the most helpful sections of the book, Yankelovich spends time outlining the difference between his Stewardship Ethics and the bundle of beliefs and positions that come under the heading of "Corporate Social Responsibility."

If you're like me, you'll find Yankelovich's position a refreshing change from the "profit is evil" approach of most CSR types. If you are someone who sees the pursuit of profit by companies as, at best, a necessary evil, you will be very uncomfortable with this book and its ideas.

This book has two key strengths. First, Yankelovich himself is both knowledgeable and logical. Second, the book is short, only around 170 pages of text. Those are also the book's weaknesses.

Because Yankelovich himself is knowledgeable, he often leaves terms undefined. I could not find a definition, for example, of one of his key terms, "market capitalism." It may be that everyone indeed defines that term the same way, but I doubt it.

The shortness of the book means that some arguments are made without adequate support. For example, on page 96, Yankelovich says, "How well a company conceives and executes stewardship ethics as a community has a direct bearing on its long term profitability." He then offers the example of Wegman's as proof. Alas, a single example without supporting evidence is not proof.

This brings us to the key question: "Should you buy and read this book?"

If you are a senior executive, a member of a corporate board, or a faculty member at a business school, this should be on your "must-read" list. Yankelovich has crammed a lot of good stuff and cogent analysis in here about the business climate and corporate responses.

This book is also a good read if you're interested in the ethical challenges of contemporary business, but you don't make it your primary focus. If you're a professional ethicist or philosopher, you'll find the book a little light on both reasoning and support, but that's exactly why it's a good read for the rest of us. The book is filled with provocative ideas and well written.

But if you're looking for a "how to" book, this would be a poor choice. It's a great book for stimulating thought and discussion, but the "how to" will be up to you.

5 out of 5 stars Must Reading For Any Current Or Future CEO And Business Leader.......2007-07-09

This is a book I wish I had written. I have talked at length over the past few years about what is wrong with today's capitalist economy and particularly so since the Enron, Tyco, WorldCom, and other corporate scandals. However, I am and always have been a committed supporter of a free-market economy with minimal government interference. In the late 1950s (while very young!) I embraced Ayn Rand's "laissez-faire" theory of business, only to be later disturbed by some of the unwarranted and seriously problematic assumptions one had to make in order to completely buy into her "doctrine" of extreme individualism and "caveat emptor" economics. While I recognized that neither Communism (ala Marx) nor state socialism could bring about a dynamic market economy combined with political liberty, there was, I thought, definitely something missing in the theory and practice of a free-market economy as Rand and her coterie envisioned and promoted it. Moreover, the so-called "mixed economy" (which is what the U.S. pretty much has now -- a mixture of free-market and "socialist" elements) has not prevented the scandals recently experienced.

Enter Daniel Yankelovich with his new book "Profit With Honor: The New Stage of Market Capitalism." In my opinion, on the Aristotelian scale of ethical virtue, his book represents the "mean" between the extremes of a dog-eat-dog capitalism with profit as the "only" consideration and the position that profit is evil, private enterprise is antisocial and, therefore, a centrally-planned government-run economy is the only acceptable solution. Economic activity is, of course, not fundamentally different from any other human activity, whether it be individual, social, political, or whatever. There has to be some moral foundation, some ethical framework, which justifies and provides a rational structure for the activity. Neither of the aforementioned extremes can provide the necessary theoretical support nor the practical guidelines for an economic system which must take into consideration human nature and the human condition.

In his book, Yankelovich states that his "main argument . . . is that the time has come for market capitalism . . . to advance to a new stage of enlightened self-interest. American business needs to develop a new ethic -- a coherent set of social norms -- both to counteract the forces leading to the scandals and to meet the challenges of the global economy that call upon business to take on many new responsibilities." He calls his program (if that is the appropriate term) a "stewardship ethics," a set of cultural norms for business which involves social responsibility without rejecting the concepts of profit and self-interest. This is, for the most part, my position on the issue. The philosophical enemies of market capitalism have had plenty of ammunition provided to them in recent years by some of those -- dare I say "crooks"? -- who are involved in market capitalism itself. Without a solid and rational moral foundation, market capitalism becomes its own worst enemy. Yankelovich appears to be confronting this challenge and, I think, points the way to a good resolution of the problem.

There is no question now, in my view, that capitalism as it has been practiced in the past is just that -- a thing of the past. Capitalism must now advance to the "next stage of evolution," as Yankelovich envisions it. While it is vital that profit-making remain a central concern and goal of any economic enterprise, companies must also give due consideration to customers, employees, and society at large. There is really no essential conflict between making a profit (which any business must do to survive) and social responsibility. This notion of conflicting objectives was, I suspect, a matter of philosophical immaturity during the developmental growth of the capitalist system. It should be recalled that many of the so-called "robber barons" of the past did participate in philanthropic activities and contribute generously to the "social good." (Think Carnegie libraries, Ford and Rockefeller foundations.)

But, of course, the problem remains regarding the future of market capitalism, especially amid all the recent scandals. This is where I think Yankelovich makes his most noteworthy contribution. Abstract principles of ethics -- which is what many of us were primarily concerned with when I taught classes in ethical theory in years past -- is one thing. Important as that is, however, the application of ethical principles to practical situations, institutions, and social realities is, after all, of immediate concern. What Yankelovich provides is an extension of rational ethical principles into the marketplace, that is, where the action is and where they are most useful. There is no justification now for schools of business and departments of economics to ignore the moral and social ramifications of market activities; courses in business ethics, and I suggest maybe the "stewardship ethics" recommended in this book, ought to be a core part of the curriculum -- not just an elective, but a requirement.

"Profit With Honor" is, of course, not a full-blown treatise on business ethics. It is a short book, a mere 169 pages of actual text. It is, however, concise and to the point. Yankelovich's suggestion that market capitalism should adopt the idea of "doing well by doing good" comes across throughout the book and this idea needs to be internalized by anyone considering a future in business leadership. He concludes: "In our culture . . . the transformation to stewardship ethics may take place without even being widely noticed. But its effects will register in enhanced trust in the business sector, in improved long-term profitability, and in significant advances in global well-being." One can only hope what he says proves prophetic. This book is an excellent introduction to the problem at hand and, for many of us I suspect, a framework within which the practical solution to the problem can be realized. Must reading for any contemporary or future CEO. Highly recommended.

4 out of 5 stars Should Be In Every Boardroom.......2007-07-07

This book is about ethics and integrity in corporate America. The author discusses the various scandals of the past decade or so, looks at root causes, and proposes a solution.

This book could easily have been a statist prescription for yet more regulation by that whacko entity we call the federal government (which doesn't actually govern), but fortunately it was not. Just as easily, it could have been yet another book used by the author to push the leftist agenda in the rosiest of terms, despite the fact that agenda has always failed and always will. Fortunately, we were spared that reality-challenged view as well. Nor is it another effort to push the "conservative" agenda (basically, a way of diverting money to special interests). In fact, Yankelovich stresses the need to move beyond political "solutions" to problems.

People change careers, and I am one of those people. In my former life as an engineer (in a galaxy far, far away or something to that effect), one of the skills I learned was root cause analysis. This kind of analysis is demonstrably absent in public policy, as is evident from the demonstrable failure of federal policies, federal agencies, federal programs, and just about anything else spewing forth from Washington, DC. I notice that most "experts" have pretty logical-sounding solutions to what ails us, but almost none of them first determines what problem needs solving. They have a hammer (their area of expertise), and the whole world is their nail.

Yankelovich takes a humbler and more rational approach. This book talks about what CEOs and other leaders should do to restore integrity in our corporations, yet in the preface he says he's neither a celebrated CEO nor an expert on the subject. Upon reading the book, I found this worked to his advantage. He's not an armchair general type, either, though. He was on many boards over many years and has seen the workings of the inner sanctum firsthand. His background as a social scientist and researcher is also a critical qualification, because he has an excellent lens through which to observe and analyze.

At 169 pages in paperback format, this book is short. It's not a highly detailed academic treatise on case histories. Yankelovich is certainly capable of producing such an opus. But it would be read by academics rather than CEOs. This book is the perfect size for its primary target audience--the high level corporate executive. It can fit into a briefcase for reading during a return flight or two.

Profit with Honor has ten chapters. The first two give us a clear picture of the problem. In those chapters, Yankelovich also discusses why legal remedies don't work. For example, if you have a law barring a certain behavior, people who believe it's OK to game the system will find and exploit a loophole. To see how this pans out, look no further than our insane, and counterproductive, federal income tax code. He also talks about what happens when a company promises to play nice and then doesn't.

The next two chapters explain why "What's good for GM is good for America" isn't so (not to pick on GM--that was the actual statement, but the sentiment was quickly adopted by other companies). Yankelovich also provides comparisons between the ethics of today (or lack thereof) to the ethics of previous times. This isn't a "sure was great in the good old days" fantasy. Yankelovich bases his analysis on actual research, including a study of the Harvard Business School Class of 1949.

What he has to say about "civil society" in Chapter Five is right on target, and should be required reading for everyone over the age of six. Unfortunately, we have too few adults with the proper training in civility, and we gag on that aftertaste of that every day.

Chapter Six and Chapter Seven provide a good discussion of stewardship ethics, which Yankelovich proposes as the means of getting our corporations back on track.

In Chapter Eight, Yankelovich exposes the fallacy of the "Shareholder Value" philosophy, leaving no doubt for the reader that it has proven to be costly and destructive. Chapter Nine explores the concept of gatekeeper integrity. Our gatekeepers include institutional investors, auditors, business lawyers, investment bankers, business journalists, and educators--and they have profoundly failed us.

The final chapter, Titled "Hummer vs. Hybrid" nicely ties the book's concepts together. What better way to make things clear than to use a common example and figuratively turn it over in your hand so that each edge, nook, and cranny is exposed to sunlight? This example concerns the attitudes of two companies. The first one is GM, which I loathe. The second is Toyota, of which I am a customer and a huge fan.

GM chased short-term profits by producing gas-guzzling Hummers. Thanks to GM lobbyists, the CONgress (which sells legislation to the highest bidder) introduced more distortions into that abomination called "the federal income tax code" to make it advantageous for people to own Hummers rather than a vehicle that makes sense. Hummers tear up our roads (causing us to pay higher road taxes) and consume four times the fuel that a sensible vehicle does (causing gas prices to be higher). So, we all pay for some insecure person to drive around in a Hummer dominating the road while GM managers soak up their bonuses for short-term profits and Middle East terrorists enjoy the funding provided by the additional oil revenue. All perfectly legal.

Toyota, on the other hand, behaved responsibly by producing the fuel-efficient Prius hybrid. It's important to note that this isn't their only fuel-efficient vehicle. My Camry gets nearly 40 MPG on the highway (5-speed manual transmission, good driving habits, synthetic oil, and other things boost its fuel economy past the EPA rating). Some other models of conventially-powered Toyotas, such as the Corolla, do even better.

If we replaced every GM vehicle with a Toyota Camry, America would no longer have an energy problem.

Toyota's venture into the hybrid market came at the cost of short-term losses. This car isn't a cash cow for them, and it isn't causing their executives to go home with multi-million dollar bonuses. It's part of the their long-term strategy to build cars that serve people and society. It's the result of their "continual improvement" ethic.

Yankelovich follows this same ethic in his writing. He isn't proposing a quick fix. He's proposing a change in underlying attitudes and beliefs, and it takes time for those things to produce effects. It's like eating right vs. taking medications. Eating right won't instantly make you healthy, if you are presently not eating right. But it's the only way to be healthy and correcting the effects of wrong behavior takes time.

It's also a monumental task to get all the players on board with such a change. If this book makes its way into boardrooms and executive suites across the country, and if individuals in those boardrooms and executive suites decide to make personal integrity a top priority ala the Class of 1949, that change can and will happen.

If you like the idea of a nation in which corporations are run in an ethical fashion (providing a model the federal "government" might learn from), read this book and then recommend it to others.

Books:

  1. The Basic Writings of John Stuart Mill: On Liberty, the Subjection of Women and Utilitarianism (Modern Library Classics)
  2. The Ecology of Commerce
  3. The Elusive Quest for Growth: Economists' Adventures and Misadventures in the Tropics
  4. The Elusive Quest for Growth: Economists' Adventures and Misadventures in the Tropics
  5. The Essays of Warren Buffett : Lessons for Corporate America
  6. The Great Risk Shift: The Assault on American Jobs, Families, Health Care, and Retirement--And How You Can Fight Back
  7. The Great Turning: From Empire to Earth Community (BK Currents)
  8. The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
  9. The Magic of Believing
  10. The Principles of Sustainability

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