International Management: Managing Across Borders and Cultures (5th Edition)

International Management: Managing Across Borders and Cultures (5th Edition)
Average customer rating:

Still number one in International Management

Great book describing culture

International Management: Managing Across Borders and Cultures (5th Edition)
Helen Deresky
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
General | International | Business & Investing | Subjects | Books
Management | Management & Leadership | Business & Investing | Subjects | Books
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ASIN: 0131095978

Book Description

This globally oriented book covers the most current research and trends in International Management. It offers comprehensive and integrative cases that illustrate the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level. Includes numerous boxed features that relate concepts to real-world practice. Also includes experiential exercises for self-test. For professionals in international business.

Customer Reviews:

Still number one in International Management.......2007-07-06

This book was published in 2004. I have used it for the past three years in a college course with exactly the same title. It covers the cultural differences of managerial operations in multinational enterprises. The PowerPoint slide is useful for lectures. Many in-class exercises were done using articles from: BusinessWeek, Crains NY Business, Economist (online), Financial Times (online), Forbes and Fortune magazines.

The book will be better if more real-world examples were given on CEO of Ikea, Mittal Steel or News Corporation. Students did the reseach on the CEOs of these firms and reported their final projects. Final projects were done individually or in a group. Students generally like the book except the cost. But the book is cheaper than most of the other international management titles. I would recommend this book to everyone.

Great book describing culture.......2000-09-15

Excellent Book. I was impressed on how the author was able to showthe various difficulties that are faced and how one can go about managing them. Real scenarios helped a lot in understanding the difficulties better in International relations.

Average customer rating:

The War for Talent
The War For Talent Is About to Begin In Earnest
A worthwhile read
Good theory but doesn't work in the real world.
Good talent also requires good systems

The War for Talent
Ed Michaels , Helen Handfield-Jones , and Beth Axelrod
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

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Topgrading: How Leading Companies Win by Hiring, Coaching, and Keeping the Best People, Revised and Updated Edition

ASIN: 1578514592

Amazon.com

Talent, as defined by Ed Michaels, Helen Handfield-Jones, and Beth Axelrod, is shorthand for a key employee who possesses "a sharp strategic mind, leadership ability, communications skills, the ability to attract and inspire people, entrepreneurial instincts, functional skills, and the ability to deliver results." It's also, they contend in The War for Talent, an overarching personnel characteristic that companies of all kinds will require throughout their organizations in order to survive the competitive recruiting era that we appear to be entering. Michaels, Handfield-Jones, and Axelrod, authors of a 1997 McKinsey Quarterly article that uncovered a definitive connection between top performers and superior corporate achievement, spent the intervening years studying 13,000 executives in 27 companies to identify the programs and behaviors that help today's foremost firms attract and retain the best kinds of employees. The authors outline five common "imperatives" that they found these companies employed to strengthen their talent pools ("Embrace a Talent Mindset," "Craft a Winning Employee Value Proposition," "Rebuild Your Recruiting Strategy," "Weave Development into Your Organization," and "Differentiate and Affirm Your People") and construct a practical framework for making it happen in your company. --Howard Rothman

Book Description

In 1997, a groundbreaking McKinsey study exposed the "war for talent" as a strategic business challenge and a critical driver of corporate performance. Then, when the dot-com bubble burst and the economy cooled, many assumed the war for talent was over. It's not.

Now the authors of the original study reveal that, because of enduring economic and social forces, the war for talent will persist for the next two decades.

McKinsey & Company consultants Ed Michaels, Helen Handfield-Jones, and Beth Axelrod argue that winning the war for leadership talent is about much more than frenzied recruiting tactics. It's about the timeless principles of attracting, developing, and retaining highly talented managers-applied in bold new ways. And it's about recognizing the strategic importance of human capital because of the enormous value that better talent creates.

Fortified by five years of in-depth research on how companies manage leadership talent-including surveys of 13,000 executives at more than 120 companies and case studies of 27 leading companies-the authors propose a fundamentally new approach to talent management.

They describe how to:

* Create a winning EVP (employee value proposition) that will make your company uniquely attractive to talent

* Move beyond recruiting hype to build a long-term recruiting strategy

* Use job experiences, coaching, and mentoring to cultivate the potential in managers

* Strengthen your talent pool by investing in A players, developing B players, and acting decisively on C players

Central to this approach is a pervasive talent mindset-a deep conviction shared by leaders throughout the company that competitive advantage comes from having better talent at all levels.

Using practical examples from companies such as GE, The Home Depot, PerkinElmer, Amgen, and Enron, the authors outline five imperatives that every leader-from CEO to unit manager-must act on to build a stronger talent pool.

Written by recognized authorities on the topic, this is the definitive strategic guide on how to win the war for talent.

Customer Reviews:

The War for Talent.......2007-07-05

Great book, I recommend it for anyone who is in Human Resource management. It will change the way you think about running your organization.

The War For Talent Is About to Begin In Earnest.......2003-10-23

The War for Talent is a great book for the leaders of an organization to read. Why? They are the ones who can affect the culture of the organization. Most workers, even A Players, do not have the power to drive cultural change.

As a contract recruiter (www.recruiterguy.com), when I go into a company for the first time, I interview the managers and ask them, in their view, "Why would a top performer want to work for this company, in this position, for you?" As the competition for talent begins to gain steam over the next few months, companies who do a better job of addressing the needs of the Gen X'ers will find themselves in the enviable position of attracting the replacements to the Baby Boomers who are retiring or otherwise leaving the workplace. Sure there is still a surplus of workers as a result of the recession. However, companies who do not have a recruitment strategy will soon find themselves spending much more money to attract the best talent.

In The War For Talent, the authors used specific examples of companies who had either a recruiting or attrition problem and then solved it by improving their Employee Value Proposition (EVP). For instance, SunTrust had a problem where they were losing 46% of their branch employees in their Publix supermarket branches in Georgia and 55% of their high performers. The book discusses the steps they took to dramatically lower their attrition rate in a relatively short time.

Unfortunately for the book, it came out just as Enron was spinning into the ground. Therefore, some people have focused more on the Enron EVP and other qualities and possibly not enough on the other companies' qualities. Enron, while it was growing, appealed to a specific group of people who were not afraid to take what now appears to be excessive risks. There are many examples of other companies with other EVP's who have survived and possibly thrived during this recession. They were able to attract and retain the high performers, who generally tend to be more strategic and less tactical than their counterparts.

Just as Brad Smart in his book "Topgrading" focuses on recruiting, developing and mentoring the A Players, the authors of The War For Talent stress the importance of the A players in a company. It is surprising that "The Peter Principle" came out in 1969 and we are still discussing the concept but in different terms.

The War For Talent concepts should be discussed from the boardroom to your hiring managers. Your leaders need to embrace a talent mindset (title of a chapter in the book), develop a winning differentiation for your company, and develop recruiters who have the ability to attract A Players.

Read this book if you want to win "The War For Talent." .........

A worthwhile read.......2003-10-21

Easy reading, entertaining, interesting and informative. Light on details but a very good general overview of the topic.

Conceptually excellent. The value is in how you implement the recommendations - which is where you will find this book wanting.

If you get nothing else out of this book, the quote from Dee Hock (founder of Visa) will make it worth buying:

"Hire and promote first on the basis of integrity; second motivation; third capacity; fourth understanding; fifth knowledge; and last and least, experience.

Without integrity, motivation is dangerous; without motivation, capacity is impotent; without capacity, understanding is limited; without understanding, knowledge is meaningless; without knowledge, experience is blind."

Good theory but doesn't work in the real world........2003-05-08

This book is a good theory and in an ideal world it would all work out that way: the highly talented and highly skilled would get the promotions, good jobs, and plum assisgnments. But unfortunately, more often than not, the pie isn't divided so nicely. There are often other reasons, not work/talent related, that a person gets a promotion or a job. The classic example is the boss' son getting handed a top job in a company, which still happens today. I've also seen too many people get handed promotions who are not A) qualified or B) not college degree, they just happen to know the right people. Also how do you fit Affirmative Action into the equation? AA is not based upon talents, only gender & race. Personally I wish more management would read this book and use the basic idea but it probably won't happen. Companies keep talking about "needing good talent" but they don't walk the walk.

Good talent also requires good systems.......2003-02-25

Based on quantitative surveys, this study identifies that few US companies are good at recruiting, retaining and developing talented people and that excellent performance produces qualitatively and quantitatively superior results. The key cause of success is a mindset among leaders that gives high priority to excellence across all aspects of building talent. The advice provided for achieving excellence with talented individuals is well set out and, not surprisingly, mostly obvious. What needs explanation is why so few leaders give real attention to their stock of talent. The book also tends to assume that talented individuals produce good results, with out looking at the system within which they work.

Volunteers: How to Get Them, How to Keep Them

Average customer rating:

Sound advice
Best of the Leading Books, But Not the Whole Picture
New Knowledge & New Insights Found in Book
It will turn you around!
Practical, easy-to-read,lots of great tools, tips and guides

Volunteers: How to Get Them, How to Keep Them
Helen Little
Manufacturer: Panacea Press, Inc.
ProductGroup: Book
Binding: Paperback

Volunteer Work | Job Hunting & Careers | Business & Investing | Subjects | Books

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ASIN: 1928892019

Book Description

Finally, a practical, down-to-earth guide that offers real advice on solving your volunteer shortage.

Whether yours is a large international association or a local food pantry, volunteers are the lifeblood of your organization. You rely on volunteers to carry out projects, head up task forces, coordinate events and eventually become the future leaders of your organization.

Just as an airline must understand the needs and desires of its customers or lose them to another carrier, you must understand and meet the needs of your volunteers, or they will take their time and talents to someone else who will.

Volunteers: How to Get Them, How to Keep Them outlines 12 fundamental needs of volunteers and clearly spells out how to meet those needs. Rich with examples and useful tools, this book is a quick read that you will find yourself referencing again and again. Find out how to: Compete for volunteers Recruit the best person for the job Ensure projects are completed on time Equip new volunteers to hit the ground running Manage volunteers (versus managing employees) Fire a volunteer Keep your best volunteers coming back . . . and more!

The perfect gift for your favorite nonprofit and the perfect reference book for every volunteer, volunteer officer, board member, committee chair, local leader and paid staff in all types of nonprofits Trade associations Professional societies Business and civic organizations Charitable organizations Alumni associations Religious and community organizations Education and research foundations

A must for every leader in your organization!

Customer Reviews:

Sound advice.......2007-05-21

"Volunteers - how to get them, how to keep them" offers sound and down-to-earth advice on what to do and how to do it when you want to run a volunteer-driven enterprise. The relatively short book (117p) packs in a good bunch of tips & tools. The book has no ambition in being an academic treatise on the subject.

Best of the Leading Books, But Not the Whole Picture.......2002-07-23

There are upwards of a 100 fairly good books on managing volunteers, and of those I selected four based on the information provided by Amazon and its readers, who now represent a critical mass of useful guidance. Of the four books, this is the best. If you buy only one, this is the one. (The other three were Vineyard & McCurley's "Best Practices for Volunteer Programs", Lee & Catagnus, "Supervising Volunteers", and what may be one of the originals (from 1994), Susan J. Ellis' "The Volunteer Recruitment and Membership Development Book." These latter three are reviewed in their own spaces.)

This book by Helen Little, as good as it is, would normally lose one star because it fails to provide an index or a guide to other readings (including web sites) in niche areas of volunteer management. However, it does provide excellent forms for each step of the volunteer management process and these are all downloadable from a given web address, so we'll call it even.

By way of larger context, this book, and books on volunteer management in general, are valuable not only for organizations that use volunteers as a resource, but for those who would manage citizen activism, as well as teen-agers with chips on their shoulders and a reluctance to bear down on chores.

While others have outlined volunteer "needs" and how to address them, Helen Little does it best. The 12 basic needs--applicable to neighborhood mobilization, regional political campaigns, and teen-ager "work for respect" programs--are very well and concisely listed: 1) specific manageable task; 2) task that matches motivation; 3) good reason for doing the task; 4) written instructions; 5) reasonable deadline; 6) freedom to complete the task; 7) everything necessary to complete the task; 8) adequate training; 9) safe, comfortable, friendly environment; 10) follow-up; 11) opportunity (for the volunteer) to provide feed-back; and 12) appreciation, recognition, and rewards.

As I read this thoughtful book, comparing what volunteers need at each step of the way--and the more advanced comments by the author on how to plan for succession at every level of the organization from neighborhood to national, I kept thinking to myself: "traditional political parties are dead." Both the Democratic and Republican parties are violating every single tenet of this excellent work on how to attract, motivate, and activate citizen-voters. It remains to be seen if our neighborhoods might yet self-organize. This would be a good book for anyone thinking about organizing any endeavor of free spirits, at any level of play.

New Knowledge & New Insights Found in Book.......1999-12-23

I have worked in the not for profit world for over 25 years as an association executive. I have also served on the Board of the Cerebral Palsy Center for the Bay Area for over 20 years. In each experience, the importance of finding and retaining and inspiring and engaging volunteer leaders is the factor that contributes to successfully achieving vision and mission. In the not for profit world, we are here to serve. The pressure to be the best at meeting the needs of those we serve never ends; the demands stretch our hearts and our minds; but in the not for profit world new knowledge, new ideas, new approaches, best practices, quality, and innovation can help meet important needs, and can even save a life. This book will inspire organizations seeking the best and brightest leaders, and is equally capable of inspiring the leaders we seek for our organizations. Well done and long needed by the field.

It will turn you around!.......1999-11-04

I hate to read books like this. Every once in a while I come across a book that is so helpful it stands me on my head. Really! After reading this book I felt a lot more confident to deal with thw 100+ volunteers I have in my organization. I would recommend this book to anyone who is responsible for volunteers.

Practical, easy-to-read,lots of great tools, tips and guides.......1999-11-02

Volunteers: How to Get Them, How to Keep Them, by Helen Little, is a creative and practical book, full of innovative information, tips and tools on how to recruit, manage, train, evaluate motivate, and inspire volunteers. Ms. Little outlines the twelve basic needs of volunteers and shows step-by-step you how to meet those needs, ultimately helping you build and retain a successful "volunteer management team."

Customer Reviews:

More of an introduction than a handbook.......2006-01-10

OK as a starter, for someone who knows zero about media, but falls short of the mark for anyone who is a practitioner in a media-related industry. The first 100 pages are spent on "context" which might be helpful for readers who know nothing about marketing either (Ms. Katz feels it necessary to tell us what the 4Ps are...), but this leaves very little for anyone who actually needs to DO media buying, planning or research.

The Media Handbook a Handy Reference to Media Planning.......2003-06-19

Helen Katz' The Media Handbook is an easy to follow guide which will help a wide range of marketing/advertising students and practicioners gain a basic understanding of the media planning process. I feel comfortable making this observation as a former media planning executive at DDB Chicago advertising agency and now as instructor teaching two media planning courses at Loyola University Chicago.

This book begins with chapters on "What is Media" and "Media in the Marketing Context" then moves through the steps of the media planning process before it concludes with chapters on media buying and media plan evaluation/accountability. It provides a good overview of media planning yet spares the reader exhaustive explanations of media terminology and media math calculations found in may college media textbooks.

Author Katz has authored this 3rd Edition to stay current with the rapidly changing media environment. To a reasonable extent, she has succeeded although today's digital media technology changes are occuring at such a breakneck pace that any media textbook is somewhat out of date a week after it has been written.

A broad cross section of the marketing/advertising community will find The Media Handbook to be a useful reference source in understanding the role of media planning in the marketing communications process.

Foods: A Scientific Approach (3rd Edition)

Average customer rating:

Foods: A Scientific Approach (3rd Edition)
Helen Charley , and Connie M. Weaver
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Binding: Hardcover

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ASIN: 0023219513

Book Description

This edition, written for readers who have an adequate background in chemistry, continues the emphasis of the scientific aspects of the study of foods. Drawing upon the basic sciences of chemistry, physics, microbiology, and physiology, it provides readers with an understanding of the complex nature of food and the changes that occur when it is prepared, processed and stored, whether at home, in the industrial kitchen, or in industry. The book integrates the theoretical and practical aspects involved in the production and handling of foods.

101 Secrets for a Great Retirement : Practical, Inspirational, & Fun Ideas for the Best Years of Your Life!

Average customer rating:

ITS A PLACE TO START
Practical Wisdom
common sense, not "secrets"
Great book for those facing retirement in a few years
Practical inspiration

101 Secrets for a Great Retirement : Practical, Inspirational, & Fun Ideas for the Best Years of Your Life!
Mary Helen , and Shuford Smith
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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Philips HeartStart Home Defibrillator (AED)
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ASIN: 0737304200

Book Description

More than 5,000 people retire every day--yet there have been no retirement books that are both informative and motivational until now. 101 Secrets for a Great Retirement encourages and inspires retirees to simplify their lives and pursue their dreams. The authors cover all the essential topics, including health, social life, relationships, financial matters, legal issues, and more.

Customer Reviews:

ITS A PLACE TO START.......2007-01-19

IF YOU HAVE ZERO IDEAS FOR WHAT, HOW,AND WHEN, ITS ALRIGHT.IF YOU HAVE ALREADY DONE SOME HOMEWORK FOR A WHILE SKIP IT.

Practical Wisdom.......2005-08-02

There is a great deal of wisdom in this book by Mary Helen and Shuford Smith. The Smiths cover the practical aspects of retirement as well. The Smiths retired early - ages 39 and 43. They consider their retirement lives extremely rich and provide this guide to fill in a gap that they see in retirement literature. They aren't afraid to tackle issues that many other retirement books don't address, such as the reality of death and sexual changes, while covering the practical aspects of retirement as well.

The construct of the book is in the form of 101 brief essays grouped together in eight categories. The first category, "Make Successful Transitions," is one of the critical sections that make this book stand out. The Smiths discuss the importance of developing a philosophy for life during your retirement years. Many recent retirement books talk about finding jobs, volunteering, travel and relationships, but few acknowledge that we must come to grips with the realities of aging and defining our purpose on earth - our reason for "being," rather than "doing." The Smiths replay this theme throughout the remainder of the book.
If I have one gripe with the book, it's the style of writing. The Smiths have chosen to write in the first person plural ("we," "our"). This can begin to grate if the reader chooses to read from cover to cover, because it begins to sound like a royal "we." Because of this, I recommend reading the book in short bursts, dipping into different essays as appropriate.

In spite of this shortcoming, 101 Secrets for a Great Retirement belongs on the bookshelf of everyone approaching retirement.

common sense, not "secrets".......2005-06-30

I bought this book thinking that the "secrets" therein would enlighten me as to things we might be missing in our planning for retirement. The other reviewers on this site made it sound like the book would have advice on little-known health care deals, finding a good place to live, etc. Instead, it is filled with common sense tips, such as "enjoy sex" and "learn to forgive." Gee, thanks. This might be a good book if you're retired and bored, but don't buy this looking for much more.

Great book for those facing retirement in a few years.......2003-12-31

This is a much more practical book than some of the "100 things you can do when retired" books that suggest babysitting, dogwalking or other simplistic ideas. Mary Helen Smith lists 101 things you should think about or do, like consider what is "quality of life"--for example, downsizing your house versus staying in an expensive piece of real estate, and listing government programs for retirees, something you may not know about. In addition, she stresses understanding about money. Once you are on a fixed income, and one that is possibly lower than your salary, you must deal with money in a different manner. Now is the time to learn about finances and money, not after you've gotten your first social security check. With many millions of people hitting retirement or near-retirement age from the Baby Boom, this is a really good starting-off point to plan out your coming retirement years. Highly recommended.

Practical inspiration.......2000-11-23

I'm impressed by how much information is packed into the conversational style of this book. An abundance of practical information is available without it feeling tedious. Your approach is positive, encouraging, and realistic. Maslow and intuition are acknowledged. Caring ways to honor yourself and others are gently and directly suggested. Thank you for writing a helpful book that will positively affect the lives of those who read it.

The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500

Average customer rating:

Read this if you write!
How the Business Style Handbook Helped Me
A writing handbook with cultural and social backgrounds
Precise and Easy.
Worth Recommending - especially to those who report to you

The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500
Helen Cunningham , and Brenda Greene
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

Communications | Skills | Business & Investing | Subjects | Books

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ASIN: 0071382305

Book Description

In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically on the writing issues that frequently arise on the job. Insights and feedback from Fortune 500 communications executives provide tips and advice on improving writing style and effectiveness, while more than 1,200 alphabetized entries cover the essentials of style and usage, grammatical concepts, and more.

Customer Reviews:

Read this if you write!.......2005-02-11

For anyone who writes in a business environment-which is probably most people reading this-The Business Style Handbook is an extremely useful reference. I especially appreciated the introductory material, which provides the basis for great marketing copy for those of us who write and edit for a living. And it's a great relief to have a handy reference for handling all those marketing-speak and tech-speak neologisms and inconsistencies.

Plus this book is much more manageable in size and price than most writers' and editors' manuals, which few people besides professional writers and editors are going to be willing to invest in. I checked it out of the library first to see whether it was worth buying, and my conclusion was "Yes, definitely!"

How the Business Style Handbook Helped Me.......2005-01-19

I'm glad I had a copy of The Business Style Handbook when a big argument erupted in my department. One group said you have to write "an NYSE stock" while another said you have to write "a NSYE stock." I took out a copy of The Business Style Handbook (which my wife gave me for Christmas to help me improve my e-mail) to settle the dispute. By the way, it should be written "an NYSE stock." It's one of the first times I've been on the right side of a grammar argument.

A writing handbook with cultural and social backgrounds.......2004-07-08

A while ago, a friend asked me to review some business correspondence when I was in Beijing. Subsequently, I always thought that it would be helpful to find him some business writing reference books. When I came across The Business Style Handbook (in both English and Chinese), I recommended them to my friend.

The book is very practical. It differs from a regular dictionary in that it contains not only definitions for terms but also their cultural and social backgrounds. Look for the references for items such as 360-degree review, 401(k) or cookie. They are very helpful to people with different language backgrounds. Another advantage is the included examples, such as how to properly use kudos. Additionally, the first five chapters provide an excellent summary on modern business writing. In all, no matter it is for a beginner or as a reference, the book provides a lot of value to its readers.

Precise and Easy........2004-06-21

I write on tight deadlines and can't afford to make mistakes in the work I produce. This book is a big help. It is a valued resource for questions on grammar, spelling and pronunciation. And it is written in plain english; no need to wade through discussions on the fine points of grammar. It also makes a great gift.

Worth Recommending - especially to those who report to you.......2004-06-21

I spend a good deal of time at work writing documents and e-mails. When I have questions about how to write something correctly, The Business Style Handbook is my reference tool of first resort. Its focus on business and finance is invaluable. Where else could I quickly find out whether to use a hyphen in enterprise-wide or parentheses with 401 (k)? The chapter on e-mail is also useful, as is the information from the Fortune 500.
It is now suggested reading for the employees in our Fortune 500 company.

Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series)

Average customer rating:

Relationship Marketing: Strategy and Implementation (The Chartered Institute of Marketing series)
Helen Peck , Moira Clark , Adrian Payne , and Martin Christopher
Manufacturer: Butterworth-Heinemann
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

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Book Description

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

Major addition to relationship marketing literature
Supports the relationship marketing titles that we already publish successfully
Author team are amongst the UK's leading authorities in the sector

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)

Average customer rating:

Basic. Media.

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Lea's Communication)
Helen Katz
Manufacturer: Lawrence Erlbaum Associates
ProductGroup: Book
Binding: Paperback

General | Business & Investing | Subjects | Books

Advertising | Marketing & Sales | Business & Investing | Subjects | Books

Public Relations | Marketing & Sales | Business & Investing | Subjects | Books

Communication | Words & Language | Reference | Subjects | Books

Linguistics | Words & Language | Reference | Subjects | Books

General | Reference | Subjects | Books

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Similar Items:

Advertising Media Planning
Media Planning Workbook
Media Planning: A Practical Guide
Advertising Media A-to-Z
Advanced Media Planning

ASIN: 0805857184

Product Description

The Media Handbook provides a practical introduction to the complete media planning and buying process. Emphasizing basic media planning and buying calculations along with the practical realities of offering plan alternatives and evaluating the plan, this third edition incorporates three new topicsconsolidation, consumer control, and communication accountabilityreflecting the critical changes in how media today are planned, bought, and sold. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including those emerging, such as branded entertainment and viral marketing. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. The Media Handbook includes: *numerous examples to provide a better sense of how media planning and buying work in the real world; *examples of research studies to give readers additional references for more in-depth information; *media terms defined when they are introduced, making readers more comfortable in subsequent discussions; and *a selection of key resources offered as an appendix for individuals or companies wishing to find out more about a particular service or system. This popular text is perfect for advanced students in advertising, media planning/buying, communication, public relations, and marketing, and it also will serve as an informative reference volume for practitioners.

Customer Reviews:

Basic. Media........2007-10-10

If you have ever in your life taken a media course, there is no need to buy this book.

Milady's Hair Removal Techniques: A Comprehensive Manual

Average customer rating:

The finest comprehensive hair removal guide I have read thus far.

Milady's Hair Removal Techniques: A Comprehensive Manual
Helen Bickmore
Manufacturer: Milady
ProductGroup: Book
Binding: Paperback

Guides | Job Hunting & Careers | Business & Investing | Subjects | Books

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General | Beauty & Fashion | Health, Mind & Body | Subjects | Books

Skin Ailments | Disorders & Diseases | Health, Mind & Body | Subjects | Books

Dermatology | Specialties | Medicine | Subjects | Books

All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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Similar Items:

Waxing Made Easy: A Step-by-Step Guide
Beautiful Brows: The Ultimate Guide to Styling, Shaping, and Maintaining Your Eyebrows
How to Create the Perfect Eyebrow
Skin Care and Cosmetic Ingredients Dictionary (Milady's Skin Care and Cosmetics Ingredients Dictionary)
Milady's Standard Comprehensive Training for Estheticians

ASIN: 1401815553

Book Description

This helpful guide provides the most complete source for those seeking to expand their knowledge on a variety of hair removal techniques. You'll receive basic information and instruction on both temporary and permanent methods of hair removal, including waxing, electrolysis and lasers. The author fully explains each technique, including the evolution of the method, histology of the skin, and the safe and sound methods of sanitation, sterilization and hygiene as prescribed by OSHA. Each procedure is supported by helpful step-by-step photographs and/or illustrations to reinforce proper protocol. Information on how the method works to remove hair is provided, including the length of time before regrowth occurs and any potential side effects.

Customer Reviews:

The finest comprehensive hair removal guide I have read thus far........2006-12-10

Arlene Batz, CPE - NYS Licensed Esthetician, Board Certified Electrologist and Licensed Hair Removal Instructor in NYC

Professionals might find the material redundant as they will probably have much of the material in several different sources in their libraries HOWEVER this book will be a wonderful addition as it includes information on all types of hair removal under one cover! It also includes a chapter on threading and another on laser physics and laser hair removal. While some textbooks incorrectly classify laser hair removal as permanent, this book does not. Students will probably cherish this book. Complicated ideas are made simple to understand with easy to follow text accompanied by wonderful photos and graphics. I suggest that students use this book as a study guide as it is indeed comprehensive yet far lighter than the heavy textbooks you prefer not to lug. For the consumer who wants to make informed choices as to hair removal options, Milady's Hair Removal Techniques, A Comprehensive Manual by Helen R. Bickmore, will help GUIDE you which is refeshing after so many try to SELL you.

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