Customer Reviews:
The Leader in Corporate Social Performance.......2007-07-17
The book is very pricy compared to Jim Collins books. However, for a college textbook it is an average price.
As for what is inside the book, there is nothing average about it. The first edition of this book was published in in the 1960's by Prof's Keith Davis and Robert Blomstrom. Since then, it has been updated with new data that further proves the benefits of measuring a triple bottom line.
In Part 1, the authors introduce the argument for, and benefits of, Stakeholder Theory.
In Part 2, the doctrine of Corporate Social Responsibility is introduced, and demonstrates examples of how a firm can manage its relations with Stakeholders.
Part 3 is an excellent treatment of business ethics and why it is important to a profitable business model.
Part 4 discusses the effects of globalization, as well as management of government policy and treatment of anti-trust.
Part 5 discusses a company's responsibility to the environment and ecology.
Part 6 discusses the roles, challenges, and opportunities in technology.
Part 7 is the meatiest, and I argue the most valuable, portion of the book. It includes five chapters on building stakeholder relationships, to include the controversies in the Board of Directors and Officer compensation, consumer protection, labor relations, diversity, and media/public relations.
This book is more than just common sense. The organization provides for a great overview of the subject, including some topics you may not have thought of. The case studies are a fantastic way to dig deeper into the material. The strategies and real-world examples will benefit anyone who wishes to introduce more responsibility into their corporation and reap the benefits.
Without this book being required reading in business school, many students may never consider these topics, especially in the framework of Stakeholder Theory. I think the world will be a better place when more students are introduced to this textbook and embrace the ideas therein.
good.......2007-07-08
Excellent condition. Delivery was a little slow. Great service if you are not in a rush to get the book.
All common sense.......2007-02-11
everything in this book is common sense. There is really very little to learn from this, and it is overpriced.
robbery.......2007-01-18
what a rip off 150$ for this stupid book. the writers should be arrested
Book Description
Using the examples of Vioxx, Celebrex, cholesterol-lowering statin drugs, and anti-depressants,
Overdo$ed America shows that at the heart of the current crisis in American medicine lies the commercialization of medical knowledge itself.
Drawing on his background in statistics, epidemiology, and health policy,
John Abramson, M.D., an award-winning family doctor on the clinical faculty at Harvard Medical School, reveals the ways in which the drug companies have misrepresented statistical evidence, misled doctors, and compromised our health. The good news is that the best scientific evidence shows that reclaiming responsibility for your own health is often far more effective than taking the latest blockbuster drug.
You -- and your doctor -- will be stunned by this unflinching exposé of American medicine.
Customer Reviews:
Overdosed America.......2007-09-03
Abramson does a well researched job of explaining why Americans take so many pills, why many of them are not necessary, and how generics are generally as effective as brand names. It is an eyeopener concerning drug research and sales practices. Very useful in most peoples' everyday life.
Exposes the REAL Drug Pushers.......2007-08-12
The author demonstrates how the drug companies have learned how to manipulate the system that approves and recommends their product. As a result, your doctor has no clue that there is very weak scientific support behind many of the expensive drugs that they are telling you to take.
The power of this book can be demonstrated by its ability to predict future events. For example, shortly after I finished reading it, a study was published in the New England Journal of Medicine regarding the popular and expensive blood sugar controlling drug Avandia. Yes, Avandia does control blood sugar, but it also increases the risk of heart attacks by 43%. Whoops!
After reading this book I now understand why the Democrats and Republicans were climbing on top of each other to be the first to pass a drug bill that no one really wanted (except the drug companies). And I know that our health care system is overly expensive and not the best.
This is one of several excellent books that explores this fascinating topic. Cholesterol Myths and Cholesterol Conspiracy are some others that come to mind. But this book is broader in scope, and gives tremendous perspective on the health care system as a whole. It is also quite empowering, because you will learn that it's good to be skeptical of doctors, whether they are pushing expensive treatments and drugs, or simply dishing out hackneyed "lifestyle" advice about changing your diet.
The bottom line is to keep fit and flexible, and you will be doing more for yourself healthwise than all the prescription pads in the world.
Patients BEWARE your doctor might be harming you with bad drugs.......2007-08-04
Thanks Dr. Abramson for being honest enough to write your book and alert the rest of us about how the drug companies have turned our physicians into legalized drug pushers. I had a feeling that this was going on for the past 10 to 15 years when drug ads began appearing on TV, drug reps began swarming around my doctor's office and my own doctor seemed to be recommending too many drugs for my ailments. This book not only made me aware but it angered me to know that there are many patients out there who are literally suffering from the serious side effects of drugs that were recommended by doctors who allowed themselves to be brainwashed by the drug companies. SHAME ON ALL OF THEM for harming us. From now on, I will never trust my doctor completely and I encourage others to do the same. Demand that your doctor recommend natural alternatives and make sure you know ALL of the side effects of a drug before taking it.
classics .......2007-08-02
Overdosed America is a classic amongst books that expose problem of America's pharmaceutical industry. This book helps expose the terrible Vioxx and Celebrex scandal whereby side effects of these drugs were known by the pharmceutical industries and to certain extent by the FDA for years before action was taken to either take the drug off the market or blacklabeled was applied. It detailed how the structure of the pharmacuetical industry (lobbist, relation to medical schools, relation to FDA, relation to doctors) lead to disincentive to reduce cost and improve healthcare industry. This book has sprawn a whole literature related to this topic. If you want to read a book related to this field, start with this one. Other books might be written by industry specialists or reporters (this author was retired family doctor), but reading this book first helps you understand what the newer books are responding to.
When will it all stop?.......2007-06-22
This book has given me reason to believe America is on a downhill spiral. No not because of our lack of Church attendance, or prayer in our schools, or even crime in our streets. No otherwise legitimate businesses are fleecing the American taxpayer, and their partner in crime is the Congress, the Senate, and the President. This to me is a very sad state of affairs. We are allowing people to die just to keep Big Pharma fat.
Revealed here are the reasons for so many of our so called incurables. Diseases for which Medical Science has no solution. At the same time Big Pharma is using it's influences to prevent scientific advances from being achieved, or at best keeping them quiet, simply because it will hurt their bottom line.
Everyone gather around, Big Pharma, is in business to make a "PROFIT," and to keep it's share holders happy. Not I repeat, not to make you well. Again at best these drugs they produce are crutches, nearly permanent crutches. My Grandfather used insulin for nearly 35 years, up until the day of his death, and we are now finding that processed foods are the biggest reason for Diabetes. You know Factory food, instead of Farm fresh food. Even sader the drug industry has the FDA on it's side to help them to continue their ruse, over our medical schools, and our doctors, not to mention the general public. Just watch some of the commercials Big Pharma uses to convince you 'restless leg syndrom' calls for pills, and not exercise. See how Big Pharma seems to have a pill for whatever ailes you. Instead of changing your lifestyle, we have a pill for that. Got a headache, there is a pill. Indigeation, here is another pill. Oh and by the way, one of the side effects of the headache pill, is it will rot your stomache. Do not worry though, we have a pill for that as well. The nausea from the ulcer pill, we have a pill for that as well. Too fat, there is a pill, etc, etc. WHAT A JOKE.
Like most things now days, we as Americans, ask very few questions, and we believe the Government is taking care of us. Believe it or not this is why our knuckle headed president is proposing limits on who you can sue in a court of law, and what your settlement will be. So what if someone died, it controls the population, and our bottom line remains intact.
Todays medications are no better than the Snake Oil, that was sold in the times before the FDA, and we have made little, if any progress.
Please read the book, ask questions, and ask more questions. Become more proactive concerning yours and your family's health.
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Applied Ethics for Program Evaluation
Dianna L. Newman , and
Robert D. Brown
Manufacturer: Sage Publications, Inc
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Program Evaluation: Alternative Approaches and Practical Guidelines, Third Edition
ASIN: 0803951868 |
Book Description
"Applied Ethics for Program Evaluation achieves its goal of providing evaluation practitioners with a theory of ethical decision making that they can realistically apply in their work. . . . It will serve as an excellent supplementary text in introductory or advanced courses in evaluation research. The book will appeal to practicing evaluators because it addresses issues of immediate concern to them, offers realistic guidance for how to respond to those issues, and discusses philosophical matters in a way that is accessible to the nonphilosopher. . . . Applied Ethics for Program Evaluation is an excellent resource for readers to use in conjunction with the Joint Committee Standards, the ERS Standards, and/or the AEA's Guiding Principles for Evaluators." --Michael Morris, Department of Psychology, University of New Haven "This book really does a fine job of providing a theoretical model of ethical decision making for practitioners. I particularly like the way they move from theory to principles to rules." --Katherine Ryan, Instructional Resources, University of Illinois, Urbana-Champaign From the moment the evaluator begins the consultation process to the time when the evaluator is responding to the last reaction to the evaluation report, ethical choices are being made on matters large and small. How can an evaluator deal with ethical value issues in a way that does not smack of "ethical imperialism" or a knee-jerk prescriptive stance? Applied Ethics for Program Evaluation is aimed at sensitizing evaluators, potential clients, and stakeholders in program evaluation. In a thoughtful examination, the book explores a set of principles that can serve as foundational guidelines for making ethical decisions. Through the use of vignettes, the authors provide the readers with ethical dilemmas and questions to stimulate thinking about the positive and negative consequences of each option. Following an introduction to ethical theories and principles, the authors propose a framework (based on Kitchner's five ethical principles) that can be used in weighing these options. The book concludes by providing valuable suggestions on how evaluators can make informed ethical decisions in their own evaluation practice. Applied Ethics for Program Evaluation is recommended as a supplement in evaluation, research methods, education, management, psychology, sociology, and nursing research courses. This unique text will also appeal to professionals with an evaluation practice.
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- Lazy Works.
- eh
- Slackers of the World, Unite!
- The Complete Book of Slackers
- The sound of a different drummer
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Doing Nothing: A History of Loafers, Loungers, Slackers, and Bums in America
Tom Lutz
Manufacturer: Farrar, Straus and Giroux
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The Last Days of Dead Celebrities
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Crying: A Natural and Cultural History of Tears
ASIN: 0865476500
Release Date: 2006-05-16 |
Book Description
From the author of Crying, a witty, wide-ranging cultural history of our attitudes toward work—and getting out of it
Couch potatoes, goof-offs, freeloaders, good-for-nothings, loafers, and loungers: ever since the Industrial Revolution, when the work ethic as we know it was formed, there has been a chorus of slackers ridiculing and lampooning the pretensions of hardworking respectability. Reviled by many, heroes to others,
these layabouts stretch and yawn while the rest of society worries and sweats. Whenever the world of labor changes in significant ways, the pulpits, politicians, and pedagogues ring with exhortations of the value of work, and the slackers answer with a strenuous call of their own: “To do nothing,” as Oscar Wilde said,
“is the most difficult thing in the world.” From Benjamin Franklin’s “air baths” to Jack Kerouac’s “dharma bums,” Generation-X slackers, and beyond, anti-work-ethic proponents have held a central place in modern culture.
Moving with verve and wit through a series of fascinating case studies that illuminate the changing place of leisure in the American republic, Doing Nothing revises the way we understand slackers and work itself.
Customer Reviews:
Lazy Works. .......2007-10-04
Americans really, really need to listen to thier countrymen in this book, chill out and make time for themselves, not least of all to stare into the abyss and come to terms with their own b.s.
eh.......2007-08-09
I don't know how Tom managed to take such a fun subject and just suck the life right out of it. The subject and people he covers are interesting despite his best efforts, but if you ever wondered why English teachers have a reputation for ruining great literature for youngsters world-wide, well, you won't after you read this. The book is not engaging in any way, but rather you feel like Tom is taking the extensive research he did for the book and whacking you in the face with it. It's essentially a very wordy list of people who at one time or another over the last 300 years had some sort of opinion on the nature of work. As you might imagine, this is a long list. If you find this book at a used book store or maybe sitting on a bench in a train station I'd say go for it, but otherwise your money would be better spent elsewhere.
Slackers of the World, Unite!.......2007-05-27
If you happen to be the kind of person who prefers week-long naps to making a career and winces every time somebody starts talking platitudes about the value of work, the need to "strive" or the immorality of idleness, here's a book for you.
In it you will find lots of references to more or less respectable intellectuals and artists who spent a great deal of their time celebrating the "slacker" ethos (before the term even existed) by advocating our inalienable right to do nothing. Of course, apart from gaining fame (or infamy) for their ideas, none of these people was actually able to overthrow the prevalent "work ethic", which proudly claims that "happiness" and "fulfilment" can only be achieved if you toil your life away.
So what IS it that makes the slacker such a nagging presence in Western culture? This is what Lutz tries to answer by looking at the development of this figure in America.
Not surprisingly, one of the first things we are told is that the "work ethic" and its converse, the "degenerate" idleness, can be traced back more or less to the Industrial Revolution. Apparently before this period humans wasted less time extolling the virtues of work. The hunter-gatherers, as we well know, were so "primitive" that they thought sleeping and playing around were just about the greatest luxuries one could enjoy - and they had plenty of that. The ancient Greeks even went so far to consider work a "curse". And we all remember how much Jesus praised the lilies in the field for... well, just standing there not doing much.
What has changed, then? Lutz's answer: "the nature of work".
As more and more people were dispossessed (i.e., lost their land or their own tools/craft) and became dependent on the continual development (and "whims") of a huge, impersonal factory system, the need to remind them of the "merits" of work (for others) increased. Nowhere has this transformation been more visible than in America - "the land of the free", whose population initially consisted mainly of indentured whites and enslaved blacks, - a country that has made such a swift transition from agriculture to factory to "service" society in only a couple of centuries. At each stage new bunches of people were chucked out of suddenly obsolescent activities and forced to adapt to the latest "economic demands". Those who were left hanging - either because they didn't find a place or actually refused to participate in the new work system - became known as idlers, loafers, tramps, bohemians, hobos, bums, beats, delinquents, etc. And were accordingly reviled by the defenders of dutifulness (usually - surprise, surprise - political/moral authorities, factory bosses, company managers, the mainstream media, etc).
Fortunately, not everyone considers his/her own obsolescence a drama. Instead, some people seem to revel in their newly (and often temporarily) acquired freedom to do anything BUT working for others in exchange for a (mostly) ludicrous salary. They even have the audacity to celebrate their pleasure. Which is what makes this book not only an enlightening but also pleasant experience: the ironic remarks and entertaining tales of those who have stepped out of the rat race remind us that deep inside we all resent this whole myth that working (or rather: wage-labour) is supposed to be such a fun, noble activity.
And as even the "service" society undergoes its transformations (by replacing ever more humans with - far more effective - machines), we can already expect the next wave of nothing-doers, who (as Douglas Coupland prophesied) "may not find a place in the new order". So maybe now more than ever the time is ripe to read this book and at least prepare yourself ideologically for the (quite likely) event that also YOU might be forced to join the slacker-species. Lutz has the good sense to quote (twice) a line from the film "Slacker", which can serve as a consolation for your idle future: you may live badly, but at least you won't have to work for it.
The Complete Book of Slackers.......2006-12-10
It was fun finding out that there are so many loafers, including so many famous and accomplished people. But there were too many for me. And the apparent qualifications for getting into the book, I think, were too subjective. I would have prefered fewer slackers coverd in greater depth (the more famous ones). If Tom Lutz's goal was to smoothly and skillfully mention ever last slacker he uncoverd during his research -- he did a heck of a good job.
The sound of a different drummer .......2006-09-05
My father, of blessed memory, Reuben Kelly Freedman used to say ,"Be a worker, not a shirker". And all my life I have been driven by the idea that I must be working , doing something useful at each and every moment. Now the paradox in my case is that I chose a way of work which to many people is not work at all ( writing) and which in terms of earning power certainly fits more in the 'shirking ' category than the working one.
Tom Lutz takes on the theme of ' working- shirking' in a broad- ranging experiential exploration starting with Ben Franklin and Samuel Johnson and working up to our Internet days. He hits upon the paradox of the master measurer of his own useful time Franklin's spending much time in idle conversation with the belles of the City of Light- while the composer of 'The Idler' Johnson was doing the drudgery of compiling his dictionary.
Lutz who is an English university teacher, one that is who works in a job which most people would envy for its short- hours, a job which in fact has longer hours than most tells many an interesting anecdote in tracing the history of those who Bartlebylike preferred to say 'no' when asked to do their work. He highlights the fact that it is often the 'slackers'( A term coined in World War I days for those who did not want to serve in the Army or work) who get a different more important job done. Thoreau after all did not march to the tune of an industrializing New England, but rather heard the sound of a different drummer.
Lutz himself seems to be a champion of the 'more time you have for yourself the freer and better off you are' school though of course for some such a recipe is one for disaster.
I would only point out that one of the conclusions of the new 'Happiness School of Psychology ' people is that one of life's greatest happinesses is when we are involved wholly in doing our work, especially if that is a kind of creative work in which we know our own individual effort matters.
Book Description
Business and Society: Corporate Strategy, Public Policy and Ethics, by Post, Lawrence and Weber was the first book to be published in the field of business and society and is the market leader! For over thirty years, Business and Society has been updated and reinvented in response to society¿s relationship to business. Post, Lawrence and Weber discuss the social and ethical impacts of business. Business and Society, 10e highlights why government regulation is sometimes required as well as new models of business-community collaboration. Business and Society, 10e is a book with a point of view. Post, Lawrence and Weber believe that businesses have social (as well as economic) responsibilities to society; that business and government both have important roles to play in the modern economy; and that ethics and integrity are essential to personal fulfillment and to business success.
Customer Reviews:
This book was very well written and comprehesive........1999-02-08
Most textbooks do a very poor job of addressing current issues in a clear, accurate, concise manner. This book, however, is to be commended. I especially found the resource information and discussion cases to be a tremendous benefit. The discussion questions and current event topics encourage the students to explore these issues outside of class, in their businesses and in the community. Business and society is a topic of extreme importance. Unfortunately, it often goes overlooked in so many universities and colleges. Overall, I rank this book as a worthwhile investment and hope the authors continue to explore these important issues in business and education.
Not ideal for Students, like me.......1998-12-06
I found this book exremely biased, especially on its treatment of ethics and environmentalism, which were extremely collectivistic and altruistic. I felt like I was also overcharged for the text book, for something so vaguely written.
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Discounting and Intergenerational Equity (RFF Press)
Manufacturer: RFF Press
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ASIN: 0915707896 |
Book Description
The effects of many environmental policies made today will be felt across a number of generations. Climate change is a good example of an environmental issue with very long-term ramifications. In such cases, analysts often employ discount rates to compare present and future costs and benefits. In this landmark book, a number of the world's foremost economists reconsider the appropriate use of discounting in decision making for the far future.
Paul Portney and John Weyant have assembled a sterling lineup of colleagues to reconsider the purpose, ethical implications, and application of discounting in light of recent research and current policy concerns such as climate change and nuclear waste. Contributors include Kenneth Arrow, Scott Barrett, David Bradford, William Cline, Maureen Cropper, Shantayanan Devarajan, Partha Dasgupta, Raymond Kopp, David Laibson, Robert Lind, Karl-Göran Mäler, Alan Manne, W. David Montgomery, William Nordhaus, Jerome Rothenberg, Thomas Schelling, V. Kerry Smith, Michael Toman, and Martin Weitzman.
The editors have produced a book that looks at discounting from many different perspectives. It should go a long way toward refining the economic dimensions of public policy, particularly environmental policy. As with the policies it discusses, the impact of the book will be felt tomorrow as well as today.
Customer Reviews:
Review.......2000-03-31
This book contains the most recent thoughts on global climate change policy and the much debated issue of choosing a discount rate. Most climate change policies and abatement programs will be a cost to the present generation and a benefit to future generations. This causes complications in the decision-making process. For short-term projects (within 40 years), the costs of the project are compared with the discounted long-term benefits. Both costs and benefits accrue to the present generation, so the decision can be based on economic efficiency: are the discounted benefits of this project greater than the costs? Climate change decisions are different in that the benefits accrue to future generations. This brings up the issue of intergenerational equity and the discount rate that will give us the amount of equity that we deem appropriate.
This book is fairly easy to read and understand. It is not too technical. It includes articles that are ethical in nature, and those that are mathematical and quantitative. This is an excellent introduction for anyone interested in discount rates, project evaluation, cost-benefit analysis, and equity among generations.
Book Description
This book addresses ethical issues and principles in human services professions including social work, counseling, psychology, and marriage and family therapy. All of these professions must be sensitive to ethical standards and dilemmas, particularly given the increase in litigation surrounding ethical issues. This book leads the reader through a personal journey of discovery, assessment, and clarification of values and ethics. The focus is to help the reader assimilate ethical principles, thus becoming an ethical practitioner.
The book reflects the ethical codes of the American Counseling Association (ACA), the American Psychological Association (APA), National Association of Social Workers (NASW), and the American Association of Marriage and Family Therapy (AAMFT). Sound pedagogy includes learning objectives, cases, and guided exercises, all intended to raise the reader's self-awareness of issues of values, ethics, and professional standards.
For professionals in social work, counseling, psychology, or marriage and family therapy.
Customer Reviews:
Useful tool for future counselors.......2006-02-17
I used this book for an upper level course dealing with the Ethical issues in helping profession. I found it informative and well laid out. The material progressed well from beginning to end. Highly recommend for future counselors or helper profesionals.
Book Description
According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:
* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.
Customer Reviews:
Blogging, and Individual and Corporate Bloggers.......2007-05-08
The book make for an interesting read.
I found it intriguing how Nancy begins to blur the line between corporate bloggers (who bolg on their company's blogs) and individuals who also happen to be employees of companies. She points out that although corporate bloggers create a façade of independence by blogging outside work hours using personal resources, their views may be quoted as that of their employer. She elaborates on the topic in the sections on `Employee Bloggers beware: Blogging can get you fired/sued.'
One way for individuals to air their views in public would be to create explicit `Chinese wall' between their personal blogs and their professional affiliation, but this technique may not always be effective. This said, the challenges may not be as profound as the author makes them out to be:
Individuals have been writing articles, columns and books expounding their personal viewpoints, differentiating them from the "official" viewpoints of their employers by explicitly stating so. A similar protocol for blogging may begin to emerge. Until then, prudence and caution are in order while blogging.
Covers both pros and cons of the blog revolution.......2006-10-14
Nine million U.S. bloggers currently operate with some 80K new blogs appearing daily - but despite this proliferation of blogs, many businesses are missing the boat on their money-making potentials. BLOG RULES: A BUISNESS GUIDE TO MANAGING POLICY, PUBLIC RELATIONS AND LEGAL ISSUES covers both pros and cons of the blog revolution, clarifying threats, revealing opportunities, and covering both external bloggers outside the company with internal bloggers. Among the issues covered: keeping company politics and organization private, protecting confidential company information, and keeping track of the contents of official company blogs.
Diane C. Donovan
California Bookwatch
This is the one book about blogging you need now!.......2006-08-15
If you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.
There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.
Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..
Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.
But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.
From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.
Here are some examples of the more pertinent advise you'll get from this book:
* Blog etiquette: What you can and cannot say on your blog.
* Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.
* Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)
* The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.
I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.
This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.
As I stated earlier, if blogging is in your future, and it is you have to have this book.
Do You Know The Business Risk of Blogs?.......2006-07-25
"The choice is simple. Be paralyzed with fear over the concept of open communications channels. or put a blog policy in place and start using these new media in a strategic way". These are the words of IBM Corporate Affairs Director Brian Doyle in Nancy Flynn's Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues (2006, AMACOM, 226 pages, ISBN 0814473555 ). A specialist in e-policy development, Flynn sets out to describe the ecosystem that blogs exist in, and to lay out common sense rules for companies to follow if they want to enter the blogosphere. For the most part she succeeds, but occasionally the book falls down with an over-conservative approach, acknowledgement of a recent Forbes article without painting the whole picture of that article, and in one case, what I see as a questionable legal interpretation.
Disclaimer: I was interviewed for this book and am cited in both the acknowledgements and end notes.
Flynn starts out with a discussion of why blog rules are needed. Much like what Richard Schwartz and I wrote in "Managing the Business Risk of Blogs" in Compliance Solutions Advisor Magazine (see http://complianceadvisor.com/doc/16543 ), Flynn points out that blogging is here, is real, and presents a new kind of risk for business, while presenting opportunity as well. As such, a reference manual for managing this risk is needed. In Chapter 2, the author goes into more detail on the risks and opportunities faced by business contemplating blogs. Chapter 3 covers the strategic decision of whether to blog or not. Chapter 4 provides a self-assessment checklist.
In Part 2 of the book, Flynn covers legal risks and regulatory rules. Perhaps the most important discussion in this part centers on the topic of blogs as business records. This part also covers potential legal headaches, issues of protecting confidential information, as well as best practices for public companies/regulated firms. In part 3. she covers blog rules, policy and the importance of communication. Part 4 deals with content management issues, discussions on how to handle comments, and comment spam. Part 5 covers employee rights and termination issues. Part 6 covers public relations issues, including positioning of the CEO as an opinion leader. Part 7 goes on to discuss the importance of reputation management in the blogosphere. Part 8 presents cases studies from and interview with IBM and Edelman Worldwide.
What I Liked About the Book
Of all of the 4 books I have by Flynn, this is by far the best. She has conducted extensive research, and presents the information in an easy to read, easily digestible format. She lays out what she see as the risks and how best to address them.
What I Did Not Like About the Book
At times, the author takes an ultra-conservative view towards the risk management, advocating that all postings be reviewed by legal experts and that all comments be screened before posting. Doing this puts no trust in the employees and destroys the open discussion nature that blogs are intended to be. The author also has taken a very interesting interpretation on the safe-harbor act of the DMCA, quoting two lawyers. I disagree with what is written there, but do have an email and phone call into one of the lawyers for clarification/further discussion. Finally, she makes use of the Forbes magazines "Attack of the Blogs" article, choosing only to address one part of the article, without discussing the bigger context of much of the article.
Who Should Read This Book?
Anyone in any company that is considering starting blogs. internally or externally. Despite the drawbacks I have pointed out, it is a very easy to use reference to get started in addressing the business opportunities and risks of blogging.
The Scorecard
Birdie on a Short Par 4
Average customer rating:
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Divided Loyalties: Whistle-Blowing at BART (Science and Society; V. 4)
Robert Anderson , and
Robert Perrucci
Manufacturer: Purdue University Press
ProductGroup: Book
Binding: Paperback
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ASIN: 0931682096 |
Book Description
This study provides a detailed, in-depth analysis of a single incident rooted in the effort of a group of professional employees to serve the public welfare It reveals in microcosm the interplay of political forces, economic interests, personal ambition, organizational structure, and professional ethics that culminated in an act of whistle-blowing. The incident took place during the final construction phase of the Bay Area Rapid Transit System (BART), designed to be America's first attempt at space-age mass transportation. Three BART engineers, convinced of the lack of responsiveness of management to their concerns about the system's safety, were fired for insubordination and other organizational sins. Based upon repeated interviews with the engineers, with BART managers and directors, and with the professional societies involved, as well as upon an extensive body of documents and court depositions, legislative reports, media reports, and institutional memoranda. Divided Loyalties sets a theoretical context for the issues, traces the incident from its beginning, examines the aftermath of the engineers' dismissal, and concludes with a set of recommendations that should be considered by public and private organizations, professional associations, agencies of government, and individual professional employees.
Book Description
5L-5, Manning, Susan Schissler, Ethical Leadership in Human Services: A Multi-Dimensional Approach * / This book provides a multidimensional approach to ethical leadership in human services. Practical and theoretical perspectives integrated throughout the book help leaders consider the complexity of moral and ethical quandaries, rather than provide prescriptions or answers.
A framework for decision-making includes the necessary components for an ethical reasoning process. The book then turns to the theoretical and practical implications of building ethical organizations and discusses organizational culture, climate, and structure as concrete entities that can be shaped to enhance the ethical policies and practices of the organization.
For professional leaders, corporate managers, and students who wish to be leaders in human services.
Books:
- Business Dynamics: Systems Thinking and Modeling for a Complex World with CD-ROM
- Capitalism: The Unknown Ideal
- Catholic Ethic And The Spirit Of Capitalism
- Charging Ahead: The Growth and Regulation of Payment Card Markets
- Choice and Consequence
- Climate Change 1995: Economic and Social Dimensions of Climate Change: Contribution of Working Group III to the Second Assessment Report of the Intergovernmental Panel on Climate Change
- Cognitive Development and Learning in Instructional Contexts (2nd Edition)
- Design for Six Sigma for Green Belts and Champions: Applications for Service Operations--Foundations, Tools, DMADV, Cases, and Certification (Six Sigma)
- Dynamic General Equilibrium Modelling: Computational Methods and Applications
- Economics of Money, Banking, and Financial Markets, Update (7th Edition) (Addison-Wesley Series in Economics)
Books Index
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