Book Description
This book provides a comprehensive, flexible approach to the basic skills of business management with an emphasis on skills and applications. It presents traditional concepts, important contemporary issues, and timeless insights into applying management know-how–all toward the goal of achieving organizational success. Built around the concept of “Core Plus” — a core of chapters covered in most courses, surrounded by a rich selection of optional chapters — enabling flexibility in the way the text is used.
Management History, Operations Management, Information Technology in Management, and Creativity and Innovation in Management.
For managers at all levels.
Customer Reviews:
Bad Costumer Care.......2007-03-11
Sell Sell Sell. That's what they really want only!!! ... I needed my book faster. I sent an email right before ordered it, saying that I wanted something faster, or I needed to cancel. Of course it was my fault of not seeing that they were from Europe, it was going to take 2 weeks but, there was no understanding AT ALL. Never buying with them anymore!!!
Fast Service, Great Quality.......2005-10-03
The book wsa in the exact condition the seller listed it at, which was close to perfect. It was delivered fast, no problems at all.
Great!!.......2005-09-17
The book was in excellent conditions also I got it before the estimaded date.
The "Foundation" of Knowledge For Successful Management.......2001-06-24
This book is one of the best foundation establishers I've read. I am the Chief of Strategy for a major headquarters and currently teach for three universities in such subjects as Strategic Management, Business Policy and Strategy, Business Communications, Supply Chain Management, and Production Operations Management. The point of that statement is that this book that I use on the job, as well as, to some degree in each course I teach. It is well written, organized, and provides outstanding tables and figures to clearly articulate the concepts. This is a desk-reference that will get lot's of handling. A must read!
good starter book for new mangers and students in business.......1999-07-22
author has good grasp of management in 21 century. What tools and skills will be needed
Book Description
India remains a mystery to many Americans, even as it is poised to become the world’s third largest economy within a generation, outstripping Japan. It will surpass China in population by 2032 and will have more English speakers than the United States by 2050. In In Spite of the Gods, Edward Luce, a journalist who covered India for many years, makes brilliant sense of India and its rise to global power. Already a number-one bestseller in India, his book is sure to be acknowledged for years as the definitive introduction to modern India.
In Spite of the Gods illuminates a land of many contradictions. The booming tech sector we read so much about in the West, Luce points out, employs no more than one million of India’s 1.1 billion people. Only 35 million people, in fact, have formal enough jobs to pay taxes, while three-quarters of the country lives in extreme deprivation in India’s 600,000 villages. Yet amid all these extremes exists the world’s largest experiment in representative democracy—and a largely successful one, despite bureaucracies riddled with horrifying corruption.
Luce shows that India is an economic rival to the U.S. in an entirely different sense than China is. There is nothing in India like the manufacturing capacity of China, despite the huge potential labor force. An inept system of public education leaves most Indians illiterate and unskilled. Yet at the other extreme, the middle class produces ten times as many engineering students a year as the United States. Notwithstanding its future as a major competitor in a globalized economy, American. leaders have been encouraging India’s rise, even welcoming it into the nuclear energy club, hoping to balance China’s influence in Asia.
Above all, In Spite of the Gods is an enlightening study of the forces shaping India as it tries to balance the stubborn traditions of the past with an unevenly modernizing present. Deeply informed by scholarship and history, leavened by humor and rich in anecdote, it shows that India has huge opportunities as well as tremendous challenges that make the future “hers to lose.”
Customer Reviews:
A Passage Through India .......2007-10-22
In Spite of the Gods: The Strange Rise of Modern India
By Edward Luce
Edward Luce is a journalist who has spent time in India. His "In Spite of the Gods: The Strange Rise of Modern India" is a good introduction to modern India. His observations help dispel some of the contradictions within modern India: extreme poverty juxtaposed with newly developed technology; traditional agricultural economy contrasted with modern conveniences and communication; and India's relative stability within the South Asian community.
The British Partition of India in 1947 with predominantly Muslim concentration in the North and in Pakistan; and majority Hindus in the South, set the stage for religious and ethnic disputes that still continue.
Curiously, relatively few Indian Muslims have joined the Jihadist movements against the west that have rocked Pakistan.... Including the recent car bomb explosions that were aimed at exiled Pakistani leader Bhutto.
"But history turned out the way it did. And so India entered into independence with a large Muslim minority, many of whom went through the conundrum of watching close family members migrate to Pakistan forever. Though their decision to remain in India should have put Indian Muslims beyond suspicion, their loyalties were constantly called into question. It is a terrible Irony of partition that the Muslims who remained behind in India and those who left for Pakistan, should have as good a claim as any others to being true Indians and true Pakistanis respectively given the sacrifices they made. The contradiction of partition has yet to die out." (In Spite of The Gods, P. 227)
Luce examines the challenges to India, which he calls "Herculean", public health, the environment, external relations, and public confidence in the government. He says "the most coherent threat to India's liberal democracy is Hindu nationalism." He points to the "emergency" declared by former President Gandhi in the 1970's as an example of the failure of autocratic rule in India.
Beating the Odds.......2007-10-13
edward luce's journalistic writing style makes this book an easy read. it does a good job of putting into context the "hindu rate of growth" that existed for so long after india regained her independence. but just as a big ship takes longer to change direction than a smaller boat, so does a large, diverse country that has been steeped in tradition and religious constraints for so many centuries.
similarly, just as greed and selfishness are unfortunate bi-products of capitalism gone wild in the new world, so is "caste-ism" and corruption of an economic system based on social classes which has been the rule for thousands of years. yet, as the author points out, it is this very tradition and sense of history that will keep the balloon of prosperity which has been unleashed, to remain tethered to the ground as it finds it's way into the modern skies.
in summary, the book is a good bridge from the old to the new and a good primer for anyone interested in understanding the paradox of modern india.
A must read for anyone trying to understand modern India.......2007-09-18
This is an important book on modern India. Edward Luce has been a foreign correspondent in India for many years and knows the country well. He provides a comprehensive survey of the politics and economics of India going into the 21st century. I was initially disappointed by the opening pages dealing with a few new-age types living in luxury and marveling at the spirituality of India while completely ignoring the poverty. Reading on I was pleasantly surprised to discover that this was only an introduction to demonstrate what is wrong with many Westerner's perception of India. The book provides an unflinching look at India, warts and all. While some sections may seem overly critical, we live in an imperfect world and the same things are wrong in many other countries, to a greater or lesser extent. The rest of the world continues to function and even prosper and India does so too. The book also discusses the huge untapped potential of the country and the things that need to happen to assure future growth and development. I found the chapters on recent changes in religious practices and the rise of fundamentalism very eye-opening. The significance of attributing the domestication of the horse to the Indus Valley civilization is fascinating (I won't give this one away). In Spite of the Gods is a must read for anyone trying to understand modern India.
To spite the Gods?.......2007-09-15
I picked up this book when I was on a trip, mainly because of the intriguing title. I thought, well, here is someone who will tell us how our Gods hold us back economically. Especially, as many of us worship Lakshmi ji, the Goddess of prosperity, every day!
As it turns out, I was quite wrong. The title has absolutely no connection with the contents of the book, except perhaps to insinuate that India has progressed economically despite being religious. Or to help along sales. [Do note the rhyming with the original expression 'in spite of the odds'. Possibly Mr. Luce thinks that Hindu Gods were holding back India's progress, or that perhaps they are the real odds?]
The book is more or less a compilation of wisdom received from the author's Indian friends, and select social circle. I was unable to find any original insight or conclusion in the book. However, Mr. Luce does present the old and tired wisdom of assorted Indian intellectuals in a refreshingly witty way. In the end, the book is just a large collection of articles, such as you would find in any weekly or fortnightly newsmagazine or in any mainstream English language newspaper published in India. This is understandable, given the fact that Mr. Luce, after all is merely a journalist, used to regurgitating what others tell him. There is some useful information though, including tidbits about the high and mighty of Indian establishment.
Expectedly, Mr. Luce is most positive about and impressed with the economic side of Indian growth. He cites any number of examples of the growing economic strength and its implications. There may not be anything new in this, but the endorsement sounds nice, coming from a Western journalist.
However, his views on the cultural and religious aspects are a different thing altogether. He mostly holds the majority community as being directly responsible for India's perceived cultural backwardness, for the condition of the women and children, and for the distressing law and order situation. He also suggests that Bajrang Dal has been responsible for two out of three major riots in the last 25 years (the third being laid at the door of Congress). However, this is mere reductionism - he conveniently ignores hundreds of small riots which break out every year across India, on the slightest pretext.
This liberal confusion continues: when it comes to dealing with Muslims, he suddenly switches the canvas to South Asia, from just India! This serves two purposes: first it helps him cover the pre-1947 developments. Second, it allows him to include Kashmir in the discussion. Dealing with Kashmir within the framework of India would have perhaps been sacrilegious?
That said, it is therefore surprising to see an endorsement of the book by Mr. Mark Tully, whose work is as close to Mr. Luce's as North Pole is to South Pole. Perhaps Mr. Tully was merely helping along a fellow Briton. Or perhaps he was made to sign the endorsement using some frightfully sinister threat...
The book is very nicely bound, and the printing and paper is quite pleasing. So is Mr. Luce's writing style, humorous and engaging. However, sometimes it is a little tiring also, as you (as an Indian) sometimes feel that you are the [...]. of his jokes and gratuitous insinuations.
Buy this book if you quickly want to update yourself on the current perceptions of the fashionable and the intellectual. Skip it if you want to learn anything worthwhile.
Bad statistic.......2007-09-10
In discussing the low ratio of girls to boys, the author states that, in the West, there are 105 girls born for every 100 boys. That is not true. Even in the West, there are more boys born than girls. The numbers should be reversed.
Book Description
Succeed in econometrics with INTRODUCTORY ECONOMETRICS and its accompanying resources! Easy-to-read and student-friendly, this economics text places an emphasis on examples that give a concrete reality to economic relationships. With study tools found throughout the text, exam preparation and class projects have never been easier. Coverage of important knowledge used for empirical work and carrying out research projects in a variety of applied social science fields gives you a solid foundation for social science research.
Customer Reviews:
Great Exposition, but Poor Notation.......2007-09-27
Great introduction to the subject, but the notation is poor. By presenting the material without matrix algebra, the multiple regression analysis becomes a convoluted mess of summation notation. Additionally, matrix notation is adopted in more advanced texts, making in beneficial to learn from the start.
A very good book.......2007-02-26
Wooldridge's explanations are clear and useful. After a semester hacking my way through the dense brush of matrices in Greene's book, I realized I needed some help. Now I go to Wooldridge's treatment first, to make sure I understand the main concepts. Then I go to Greene for the detail, if I need to.
Great for Self-studying.......2006-12-04
This books is excellent read. It builds good intuition, and is well suited for self-studying. It is also not too mathematical, no matrix notation, good for undergraduate students or as a review for graduate students. I can truly recommmend it.
Excellent for cross-sectional but needs complements for time series.......2006-12-01
As the author says, the book is "aimed at undergraduates but it is adaptable to master's students". It will provide you with excellent and extensive real life explanations. What is better about this book is that you can redo every example in the book by using the online data that it provides with. This was it is easier what happens by experimenting. In that sense this book is superior to many others where you cannot see how the results of estimations came about.
There is only one thing to take into account. Although there are three parts to this book, the shortest one is time series. Its coverage will is therefore not very comprehensive if you want basic explanations like the VAR, GARCH models etc...
In that case, I would recommend the book New Directions in Econometric Practice by Wojciech W. Charemza.
Wooldridge is best.......2005-10-03
Wooldridge is best (review refers to 2nd edition).
You don't need any other book to start intermediate econometrics or indeed econometrics at all once you know a little first-year statistics; the Amazon reviewers who prefer Gujarati or others are living in the dead past: W is better and easier and leaves very little out that G covers.
Ignore the tempting "dumbing down" implications of the publishers' advertising material whether filtered by Amazon or not; they don't need to sell the book because it's used all over the world in the best places and just walks out of the store. He dumbs down not at all or else, occasionally, very successfully.
The only possible alternative at this level (in fact well below) is Stock and Watson but they don't make you do exercises on data, which I assure you is essential fun.
Of course if you don't like exercises you can also read Peter Kennedy's Guide and philosophise. I imagine that the next step up is Greene's semi-encyclopedia or Davidson and MacKinnon's newer or older books, unless you choose to jump into the literature as W helps you to do.
All of these books just introduce Time Series too slowly and too late: try Terence Mills' several books on various aspects: he has the rare talent of simplicity AND brevity. Perhaps W's next book will be on Time Series (on which he has published).
By the way, it is easy and great fun to find inappropriate analyses in almost any econometrics book if you use a good package: David Hendry's PcGive suite etc is especially quick for this purpose: a few clicks and the graphs show the nonsense. I sometimes think that the popularity of EViews with students is precisely because inappropriate analyses are easily hidden. More expert people than me use Stata, but I don't know ....
I loved Streakieblondie's review, but I must tell her and you all that the Schaum book (I spare the author's blushes) is a stinker, useful only for getting through bad exams set by lazy lecturers, though many Schaum books in well-established areas are excellent. Both W and S&W are high-class professionals who happen to know how to write text-books, and they have all three collaborated with Nobel Prizewinners: so go for quality. Why don't the publishers' reviews and materials say this rather than implying that they've made good new stuff trivially easy? In my view W has judged it better than S&W.
If you're VERY keen, Wooldridge's other book on panel data is just terrific (but some matrices Streakieblondie, though with lots of clever help).
Average customer rating:
- If you sell a non-tangible product or service, buy this book
- Short and Easy to Read
- Not your typical book on selling.
- Can't go wrong reading this one!
- Selling the Invisible: The Art of War
|
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith
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Amazon.com
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.
In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
Book Description
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.
Download Description
You can't touch, hear, or see your company's most important products. . . . So how do you sell, develop, make them grow? That's the problem with services.
This "phenomenal" book, as one reviewer called it, answers that question with insights on how markets work and how prospects think. A treasury of hundreds of quick, practical, and easy-to-read strategies, Selling the Invisible will open your eyes to new ideas in this crucial branch of marketing, including:
*Why focus groups, value-price positioning, discount pricing, and being the best usually fail
*The vital role of vividness, focus, "anchors," and stereotypes
*The importance of Halo, Cocktail Party, and Lake Wobegon effects
*Marketing lessons from black holes, grocery lists, the Hearsay Rule, and the fame of the Matterhorn
*Dozens of proven yet consistently overlooked ideas for research, presentations, publicity, advertising, and client retention . . . and much more.
Based on the author's twenty-five years of experience with thousands of business professionals, this book delivers its wisdom with unforgettable and often surprising examples--from Federal Express, Citicorp, and a growing Greek travel agency to an ingenious baby-sitter, Fran Lebowitz, and the colors of oranges and lemons.
The first guide of its kind and a book already causing a sensation in the business community, Selling the Invisible will help anyone marketing a service, a product, or a career. Read it, and you almost certainly will understand why two advance readers call it the best book on business ever written.
Customer Reviews:
If you sell a non-tangible product or service, buy this book.......2007-08-06
It is much easier to sell a book than it is to sell life insurance. Why? Because the customer can hold and touch and see the book. You can't hold, touch or see insurance. (The policy is not the insurance.)
Beckwith understands selling intangibles better than anyone and he tells how in this book. It is in my top ten of business and marketing books for people who sell services. Even if you sell products, you will learn some valuable information. Well worth the money.
Short and Easy to Read.......2007-05-17
This book was suggested reading by our Marketing Department. As an Engineer, I decided to read it to find out more about marketing. The book was easy to read and understand. It summarized the basics of good client service. Most things were obvious, but probably not done nearly enough. For example, the book recommended thanking your clients as often as possible.
Not your typical book on selling........2007-03-07
This is one of the best books I have ever read on the subject of selling a service or services.
My company is a small-time operation. I own a computer service and repair business. Essentially, I am the company. That's why this book is perfect for me.
Beckwith's guide taught me what is most important about what I do and how to focus on that, and then sell it. It also showed me what customers look for, what they don't care about, and the benefits of knowing these things.
If I could go back in time and give myself a copy of this book when I was just starting out, my income would probably be double what it is today. Simply purchasing this book and making a few minor changes has already made a huge difference the bottom line.
Can't go wrong reading this one!.......2006-12-27
This is another one of those classics. The fundamental message is timeless, and while some of the companies mentioned have changed the lessons behind the stories are still relevant. The book is made up of a series of anecdotes that each delivers a punch, consisting of good solid advice. Harry was ahead of his time offering insights on the "new" world of service in 1997 when the book was published, and offering that even service companies have brand equity to care for. There are good essential marketing skills included here that many of us may have forgotten. I reread this book again recently and was reminded of a few things that are worth re-applying to my own marketing efforts and the work I do for clients. You can't help but become a better marketer after reading this.
Selling the Invisible: The Art of War.......2006-09-05
Harry Beckwith's Selling the Invisible reminds me of Sun Tzu's The Art of War in that it is not so much a manual on its subject as it is a primer on how to think about its subject. Knowing nothing of service marketing when I started to read it, I found many of its precepts counterintuitive (selling relationships?) but with the numerous examples aided by my own observation of the things Beckwith talks about, my eyes were opened in a way Sun Tzu's first readers must have been. Beckwith understands the core of service marketing is the service itself and focusing on the consumer's needs, not clever marketing designed to separate the customer from his cash or dazzle him with an empty sales pitch for unwanted products (take notice, Apple). This relationship to the customer and understanding his or her needs defines the successful business and indeed IS the successful business. Beckwith illustrates this with many practical strategies relevant to any service business.
Book Description
Unrivaled in its unique combination of analytical rigor and accessibility, Intermediate Microeconomics: A Modern Approach has garnered one of the broadest adoption lists in the market. Now appearing in its Sixth Edition, Professor Varian's hallmark text is better than ever, featuring new treatments of game theory and competitive strategy, and a variety of new illustrative examples. Modern, authoritative, and above all crafted by an outstanding teacher and scholar, Intermediate Microeconomics, Sixth Edition will expand your students' analytic powers and strengthen their understanding of microeconomics.
Customer Reviews:
Great Book.......2007-08-26
Great book. Very useful. I have the textbook still in shrink wrap, and the workbook that goes along with it. I want to part with it. Sctops140 at aol dot com for details. I purchased it for a microeconomics class at Beloit College. The workbook helps understand the concepts explained in the textbook.
terrible economics book.......2007-02-23
As many others have noted it contains very few numerical examples. I didnt have the workbook so maybe that would have helped, but so far this book is completely useless. I wouldnt recommend this unless you really love the pure formulas an no examples. If its required i guess its better than nothing
Fantastic Textbook.......2007-01-10
We used this textbook in my intermediate micro class at Cornell University, and I have to say, it is quite possibly the best textbook I've had. I'm more of a math person myself, and this book did a wonderful job of fleshing out the concepts with mathematical examples. Definitely recommended!
Good Ec Book.......2006-12-13
This is the standard intro-level economics textbook at Harvard, and it is well written. Covers all expected topics to good depth, with excellent examples. A reasonably suitable book for reading, and a simply useful textbook. Recommended.
Very confusing.......2006-12-04
I have use this book for my undergraduate class. It is too confusing to understand anything I read.
Book Description
Econometrics: A Modern Introduction conditions students to think like econometricians right from the start by opening with a unique Monte Carlo exercise, and connects econometrics to economic theory through a series of exemplary econometric analyses presented throughout the text. Students learn to critically evaluate economic conclusions through the use of original data and compelling topics such as discrimination, demand for cocaine, capital punishment, and infant mortality.
Customer Reviews:
Worth the price.......2007-02-12
For those looking for the intuition behind econometrics, this textbook delivers. Not that there isn't any math, it is just that the understanding the theory is the priority. Obviously, a lot of work went into the refining the presentation, therefore we cannot begrudge the authour the rewards for his efforts.
Book Description
Modern Database Management is the leading text in the business database market. It's noted for its focus on the latest principles, concepts and technologies and what leading practitioners say is most important for database developers.
Customer Reviews:
Good content overall.......2005-05-13
I used this book in graduate school while taking the Database Management System course. The book has usefull information. It help me understand and practice normalization. Some unfamiliar concepts also were learnt from the book. I can recommend this book to anyone getting into the database world.
Very practical........2004-04-26
Indeed, a brilliant rendition of practical information. I am currently working as a chief technical designer in a financial data warehouse project for a fortune 100 company. Chapter 11 (Data Warehousing) unfolded some time-critical points.
IT'S POORLY ORGANIZED AND DIFFICULT TO FOLLOW; NOT INTRO BK.......2003-07-20
This is a required textbook for an Intro to DB course. Once again, the University of Texas at Dallas has followed a constant pattern of requiring textbooks that are 1) Poorly organized/written books, 2) expensive and 3)The professor haven't read the book themselves AND are not using/following a required book when teaching their course! This said, my review of this book.
IT'S POORLY ORGANIZED AND DIFFICULT TO FOLLOW; NOT AN INTRO DB BOOK!
For example: "Relational Database" - The book begin this topic on "PAGE 11", but does not define nor clearly explain what this is; the book glorify how "...preliminary studies convinced management of the potential advantage of this approach...modern company should implement..." Then, it talks about "Implementing the Relational Database." Ok, but what the f**k is a Relational database! This continues on until finally at "PAGE 259" when it FINALLY defines what this is.
Good luck!
Explains in Depth, important Info.......2003-07-17
Much like Hoffer's other book, which focuses on an earlier stage in the Sys. Devel. Life Cycle (Analysis & Design), this is the next book in "the series".
This book goes over some of the fundamental concepts of modeling and relationship diagramming which were covered in the previous book. However, it picks up where the other left off and explain in-depth Database creation maintainence, and so on to a point where most can understand, and all can benefit from. Another good job from these strong Authors
Very Useful.......2003-06-19
I bought this book for my database class and I found this book to be very useful. If this is your area of study, I would suggest keeping the book as a reference guide. I regret selling mine to a friend, as there were plenty of times where I thought I could refer back to it in other courses and projects.
Customer Reviews:
Great condish but no quick ship.......2005-09-30
See above. Took longer to arrive than I would have liked. Maybe 2 weeks.
Great book : Easy to follow and practical.......2005-01-27
I have the 2000 edition, I like it very much. Practical, easy to follow, great use of Theory of Games exemples.
Douglas Gilson, Management professor.Rio de janeiro, Brasil
Its in my top 2 textbooks for Economics Undergraduate.......2004-12-22
I've only used 9 textbooks in my undergraduate carrer in Economics, however, this book would probably fit either as the best or 2nd best... I can't really determine which deserves the "coveted" "best" slot.
To say firstly, this book passes the "I havn't attended class for the last 4 weeks and only have read the book, but still recieved an A- for the midterm" test. I think I can say in full confidence that IO is pretty much a standard course and this pretty much covers all the standard topics that any IO course would cover in one semester.
I used this book for a more "advanced" IO course (there are 2 in my university) and I used the book almost exclusively in preperation for my exams. I can say that the books appendices are excellent, despite th previous comment. It displays the material very concisely and in a very formal manner. The presentation in the appendices is not laconic and is very understandable.... I would have to say it achieves almost maximum effeciency with relevent material per page.
Actaully, for my case, the appendices were very much more useful then the actaul text itself. The level of mathematics does not exceed a standard non-formal multi-variable calculus level and is thus very accesible. With regards to applicability of the material, I found no problems in figuring out how the forumale applied with respect to the theory for the most part... However, I suspect if it is obtuse (for the level of maturity in the class) then the instructor would augment the text with problem sets and excercises.
The book starts off with a brief recap of the relevnt micro concepts and tools in the first chapter or so, then goes on to cover topics such as monopoly, oligopoly, monopolistic competition, games in oligopolies (Bertrand, Stakelberg Cournout-Nash etc.). Then it goes on to less "theoretical" (at least in my opinion) topics such as advertising and its effects, price discrimination (1st degree, 3rd degree, bundling strategies etc.).
Overall there is a good mix of "real world" applications and core theory. I never read the numerous examples and unless the class specifically tests on these, I would think they are not needed for understanding of the material. The exposition found in the chapters (less the examples) are usually superb, although a bit wordy for my taste.
There are some problems asked after the end of each chapter, although very few of these employ much mathematics and hence, does not, in my opinion, work well as a gauge of understanding. It seems because of the length of the book, it lends itself off to the instructor to decide how to taylor his curriculum, I don't believe that any chapters are redundent, but I believe all chapters are essentially self contained (given that the reader had read or is competent in the material up to the 6th chapter).
All in all, I was happy with this book and believe it to be of superior stock, although this is pure conjecture on my part since I've only used this book and have only taken one IO course. With respect to flexibility the book deserves good marks and this is likewise true with respect to the exposition in the text.
Modern Industrial Organization.......2003-05-01
I was hoping to get a more indept explaination with example problems. Formulas were shown, but the author never really showed how to utilize the formulas. I have had to reference other books to try to understand this book.
easy book and good guide to understand the industry.......2000-08-24
For me this book is a very good guide to the people that like to learn more about the way that the industry and the market works and the link to many things that you can see all the time around you and could explain by the economic theory, things that happend not only in United States also in different countries like Chile. Only bad thing about the book is the colors in the graphs, maybe the next time could include more colors. And if is possible try to translate the book to another language like spanish, because about this topic in spanish is very poor the number of books, and the translation could bring the opportunity to more people to read about this.
Book Description
Complex, challenging, and stimulating, this book addresses information system analysis and design;; it is full of information that shows the organizational process that a team of business and systems professionals use to develop and maintain computer-based information systems. It stresses the importance of responding to and anticipating problems through innovative uses of information technology.
The book provides an excellent foundation for systems development, then goes on to making the business case, analysis, design, implementation and maintenance.
For future systems analysts, or for those information technology that need a great resource for implementing new ideas and strategies for success.
Customer Reviews:
"Just the facts ma'am".......2007-09-12
This book is a difficult read. Most writers infuse something of a personality into their writing, even a textbook. I read a lot of books, mostly non-fiction (programming books, networking books) with some fiction thrown in here and there. The authors may know about the subject and clearly they do, but I found myself reading the text in a monitone voice and my eyes glazing over every couple of sentences. Thats because each sentence is just another fact, freeze dried and stuck next to another fact and eventually you get a very wordy paragraph. Add them all together and you get pages and pages of facts.
I felt like someone took a vacuum and sucked out all of the life out of the text. Seriously, I was tempted to look at the preface to see if the authors added the instructions to "just add water before reading". It really is that dry.
If that is your reading style, then this book is for you. I couldn't read more than a couple of pages before having to take a break.
Expect a textbook, not a real "how to" lesson.......2007-01-26
I used this book for an online course and I really felt like I was slogging through it. Obviously it's a textbook, but there are probably books out there that get to the point in fewer words. Most chapters are 30-50 pages long, and though some of the examples are helpful, overall the impact of the material is lost in paragraphs that never end. I would say if you aren't in a course that is using this text as a supplement, buy something else. The examples aren't good enough to give you a sense of database structure or systems diagrams without some real world comparison.
It's OK.......2006-03-03
The data itself is fine. It does explain the information in an understandable way.
Unfortunately, the font is tiny to make up for the large parts of information in the margins. Also, there is a slight shine to the paper itself which gives a glare when reading the text.
Extremely thorough treatment of Systems Analysis..........2005-07-13
This summer, I took a class in which we read this entire book. Yes, all 600+ pages of text (thankfully we weren't tested on the index). This HUGE book presents a very thorough treament of the Systems Development Life Cycle and the profession of Systems Analysis. From Project Planning to System Maintenance, hardly a detail gets shunned.
The book overall emphasizes the traditional SDLC, but weaves in some discussion of newer methodologies such as: Extreme Programming, Object Oriented design, CASE tools, and other agile methodologies. And if anyone wants to know what a Systems Analyst does day to day on the job, Appendix 1 spells it out pretty thoroughly. Anyone thinking of becoming a Systems Analyst should at least read this appendix, if not the entire book.
The book doesn't emphasize customer service to a great degree. As a working Systems Analyst, I find that customer service skills come in handy every single day. Appendix 1 does mention this skill, but not in an overly detailed manner. Information Systems in general deemphasizes the customer side of things ("User error!!!" still gets mockingly shouted across many help desks and support centers), which accounts for some of the problems that the industry as a whole faces (sometimes we're a little too easy to outsource). So a little more on the importance of customer service might have improved the book.
In the end, this book is a textbook. The going gets rough in many places as details pile upon details. But to understand some of the complexities of system development, a detailed approach probably represents the best way to go. So if you're looking for pleasure reading, look elsewhere. But if you want a detailed, granular, sometimes heady, complex treatment of the analysis side of Systems Development, this book offers more than you'll need for the traditional approach to the SDLC. Those looking for details on XP or OOP should look elsewhere.
Good S.A.D Book.......2005-05-13
I used this book to learn system analysis and design while taking graduate course. The book is well-written and the layout is pretty good. The authors broke down the information in such way you can understand easily. The book also has some exercises that help you practice what you learn. I kept the book and plan to use it a reference. I will recommend it if you are serious about learning System Analysis and Design.
Book Description
The winner of the National Book Award and now considered a classic, The House of Morgan is the most ambitious history ever written about an American banking dynasty. Acclaimed by The Wall Street Journal as "brilliantly researched and written," the book tells the rich, panoramic story of four generations of Morgans and the powerful, secretive firms they spawned. It is the definitive account of the rise of the modern financial world. A gripping history of banking and the booms and busts that shaped the world on both sides of the Atlantic, The House of Morgan traces the trajectory of the J. P. Morgan empire from its obscure beginnings in Victorian London to the crash of 1987. Ron Chernow paints a fascinating portrait of the private saga of the Morgans and the rarefied world of the American and British elite in which they moved. Based on extensive interviews and access to the family and business archives, The House of Morgan is an investigative masterpiece, a compelling account of a remarkable institution and the men who ran it, and an essential book for understanding the money and power behind the major historical events of the last 150 years.
Customer Reviews:
Comprehensive, interesting and relevant book.......2007-03-03
This is a great story told well. Chernow is an amazing researcher and a very good writer. I agree with some of the reviewers that the earlier parts of the book are better, but his description of the transformation of the capital markets in the late 20th century and the House of Morgan's role in this transformation is interesting and relevant. This book increased my understanding of the banking and investment banking worlds. My only quarrel is that, at times, I thought Chernow editorialized too much detracting from the story. Like many financial journalists, I got the sense that he is not a big fan of capitalism. Perhaps that's unfair, but if he simply told the story without some of his asides, the book would have been even better.
A book about the history of a family.......2006-12-14
This is an interesting book about the history of the Morgan family. It tends to drag on and is not as good as Chernow's other books about finance (notably Hamilton). I was expecting quite a bit more on JP Morgan and the book did not deliver in that way. Despite those two flaws the book is filled with such good information and is so well organized that it still deserves five stars I would just know you are not buying a book solely or even focusing on JP Morgan.
America's Gilded Age.......2006-11-10
Ron Chernow is good at writing in great detail while making his books interesting. "House of Morgan" is well documented as are all of Chernow's books. This book is the interesting story of big banking in the United States and abroad during the period of 1850-1900. Chernow goes beyond the earlier years of the J. P. Morgan empire to the present; giving an introduction to Morgan/Chase as we know it today. The early founder, Pierpont, was ruthless, secretive and rich. The book is a long one, and took awhile to read, but it was worth the time.
The history of JP Morgan par excellence!.......2006-10-26
A much more engaging and beautiful account on the life of the Morgan family and their banking legacy has been outdone by this work from Ron Chernow.
The book covers all aspects of the Morgan family and even discovers long forgotten family secrets. It dwells into the minds of these great capitalists and takes the reader deep into historic moments in American financial history. The overall grandeur and majesty of some of the most powerful men to have ever walked the earth, men who saved the U.S. from financial ruin, is evident in every page.
Read this one and you will love it!
In Depth, to the Nth degree.......2006-04-22
I read Chernow's awesome book on Rockefeller and expected the same from this treatment of America's first uber-bank. For some reason the narrative just seemed half as interesting as the Rockefeller book. This work primarily seemed to be lots of facts and figures and a historical timeline-- the interesting anecdotes and sidebars available in Rockefeller seemed to be somewhat lacking here-- either that or I've become jaded in what entertains me.
Overall it's certainly the definitive work on the subject to be sure, but I was hoping on a little more entertainment as the thing is a telephone book. And anyone can read a telephone book for a hundred pages-- 500 pages takes dedication.
Books:
- On The Wealth of Nations (Books That Changed the World)
- On The Wealth of Nations (Books That Changed the World)
- Organizational Behavior: A Diagnostic Approach (7th Edition)
- Permaculture: Principles and Pathways Beyond Sustainability
- Photovoltaics Design And Installation Manual: Renewable Energy Education for a Sustainable Future
- Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment
- Plowing the Sea: Nurturing the Hidden Sources of Growth in the Developing World
- Principles of Microeconomics
- Principles of Microeconomics
- Principles of Microeconomics
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