Amazon.com
Ever since Hewlett-Packard emerged from one in 1939, a "garage" has come to symbolize the no-holds-barred mentality that fosters the kind of creativity that drove this company--and the dozens more it spawned--to heights theretofore unknown. Bernd Schmitt, a Columbia Business School professor who has written several well-received marketing books (Experiential Marketing, Marketing Aesthetics) takes this image to the next level in Build Your Own Garage by relaying strategies that readers can adapt to their own enterprises whether they are housed in a converted parking structure or not.
As one might suspect from a book that advocates the unorthodox, Schmitt chooses to deliver his ideas in an unconventional manner. Each chapter begins with an elaborate short story by Laura Brown that encapsulates its central concepts (such as a vampire tale based on Bram Stoker's Dracula that illustrates how "the strictures of traditional corporate culture are enough to suck the life energy out of anyone"). Also sprinkled throughout are photographs and images by graphic artist Gail Anderson, which simultaneously reinforce the book's themes (on topics including technology, branding and "customer experience management") and distance it from buttoned-down management tomes that espouse the very group-think Schmitt is trying to eliminate. Those seeking new ideas who are not turned off by unique presentations should find this intriguing. --Howard Rothman
Book Description
Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere?
To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer Laura Brown introduce a groundbreaking model of a creative organization they call "The Garage." This powerful new framework demonstrates how any executive can manage the creative tension between the analytic, rational side of business and its dynamic, innovative side. After laying out the broad mission, or "blueprint," for constructing The Garage, Schmitt and Brown present The Toolbox -- specific instruments for infusing creativity into all aspects of a business -- and show how to use The Blueprint and The Toolbox as essential strategy, recruiting, resource, and communications devices. At the center of this immensely readable book are the "Mastercrafts of The Garage" -- technology, branding, and customer-experience management -- the organizational forces that guarantee creative efforts are coordinated and well implemented to provide competitive advantage.
To illustrate particular aspects of creativity, Schmitt and Brown open each chapter with a story or "business parable," each written in a different genre -- horror, detective, love story, or fairy tale -- accompanied by evocative photographs. They also draw on scores of cutting-edge examples of creative, innovative ventures such as American Express's Blue, W Hotels, Eli Lilly's "Answers That Matter," SAP, and NTT DoCoMo's i-mode.
Build Your Own Garage is timely and instructive reading for any manager charged with the mandate to bring to market quickly the most useful and innovative products and services. The book's Web site is www.BuildTheGarage.com
Customer Reviews:
All Buzz and No Bizz.......2005-03-05
This is an incredibly structured book about creativity. Although I agree with most of what he says, I find little value in this book. The thing that I disagree with most is the need for tension between bizz and buzz. I know that harmony between the two is not only acheivable but more productive.
The short stories about real companies earned this book its second star. They had real value.
To the writers of the 5 star reviews that convinced me to buy this book, I would ask "How in the world did you manage to walk away with anything of practical value?" It reads like an outline -- five steps to this, four tools for that, two types of that, three stages of the other thing. How boring!! And what a cluttered mind!!
In a sense, it is a great road map but tells you nothing about road conditions or the best route to take. To me, the creative stories just took up space and slowed me down. There is more information in a three frame Dilbert cartoon than in one of these stories.
I managed an innovation group for a fortune 100 company for 23 years and my experience taught me that people who try to create a "Cookbook" for creativity are usually devoid of it.
This would be a great $6.00 book.
Clever stories but no handbook.......2001-12-31
The book benefits from amusing anecdotes but is very light on actual help for putting in place a workable framework for managing business innovation.
Wake-Up Call for Traditional Marketing Literature.......2001-10-31
Finally somebody tearing down the "dusty" rules and old-fashioned formats of how to write a marketing book. This book is not only creative, well thought-out, and informative it is especially fun to read.
An absolute must-read!
Build Your Own Garage.......2001-08-08
Another brilliant book fom Bernd Schmitt (the man behind "Experiential Marketing"). Very creative, great ideas about managing and adding creativity to yr organization. I loved the website too --buildyourowngarage.com. Very creative, hand-drawn design!
Sparking Corporate Creativity.......2001-08-08
Having read Schmitt's books on marketing, I was very interested to see him branching out into the field of corporate creativity. "Build Your Own Garage" is a really interesting, quirky book that sparks the imagination and also offers practical, concrete tools that managers can use.
I believe that "Build Your Own Garage" is the first business book on creativity that really expresses the complexity of the creative process. Encouraging and managing creativity in a large organization is not a simple job. Schmitt and Brown approach the topic from different angles--analyzing the role of creativity in business organizations, detailing real-world examples of creative initiatives, and also offering creative "business parables" to show different facets of creativity in the workplace. (Look especially for the vampire story about "the Corporate Undead"!)
For all its quirkiness, "Build Your Own Garage" deals with corporate creativity in a down-to-earth way. This is not a giddy, dot-com, anything-goes approach to creativity. The book fully acknowledges the importance of business fundamentals and proposes a variety of realistic techniques to improve performance through creativity. Not surprisingly given Schmitt's background, the chapter on Branding is particularly strong.
"Build Your Own Garage" is a quick and enjoyable read that offers some useful insights into corporate creativity. I highly recommend it.
Amazon.com
"Metanational" is the term that Jose Santos, Peter Williamson, and Yves L. Doz--management and technology professors at the international INSEAD graduate school of business--coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to "a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world." And as they unveil and dissect the concept, it becomes apparent that it may indeed be an apt description for those worldwide enterprises most likely to succeed in our rapidly changing times. Based on interviews with 36 companies from America, Asia, and Europe (including long-established firms like 3M and Toyota and newcomers like Acer and Shiseido), the authors describe innovative ways to efficiently tap into "pockets of technology, market intelligence and ... specialist knowledge scattered around the world," rather than relying solely on input from a home nation or a few select locales. They explore how trailblazers are identifying this information wherever they find it, parlaying it into new products, services and processes, and merging the result with all sales, distribution, and marketing efforts. Anyone involved in multinational business should find this both provocative and potentially useful. --Howard Rothman
Book Description
Becoming a global company once meant penetrating markets around the world. But the demands of the knowledge economy are turning this strategy on its head. Today, the challenge is to innovate by learning from the world .
This book provides a blueprint for companies ready to embrace this new globalization challenge. In
From Global to Metanational , international business and strategy experts Yves Doz, José Santos, and Peter Williamson introduce a radically different kind of company-the metanational-defined by three core capabilities: being the first to identify and capture new knowledge emerging all over the world; mobilizing this globally scattered knowledge to out-innovate competitors; and turning this innovation into value by producing, marketing, and delivering efficiently on a global scale.
The authors explain why traditional global strategies are no longer sufficient to differentiate leading competitors, what the knowledge economy means for managers, and why opportunities to leverage globally dispersed knowledge are growing. Most important, they outline exactly how managers can build a metanational advantage for their own organizations by:
* Prospecting for and accessing untapped pockets of technology and emerging consumer trends from around the world
* Leveraging knowledge imprisoned in a multinational's local subsidiaries
* Mobilizing this fragmented knowledge to generate innovations, profits, and shareholder value
Drawing from the experiences of pioneering metanationals including STMicroelectronics, ARM, Acer, Nokia, Shiseido, and PolyGram, the book shows how today's multinationals can use their existing global networks to gain an important head start in the global game-and how newcomers can leapfrog traditional competitors by rapidly building a new-style metanational corporation.
Must-reading for every leader-from the CEO of a new global venture, to the executive of a currently successful multinational, to the founder of an e-business startup getting ready to "go global"-this pathbreaking book shows how to reshape strategies to compete and win in the global knowledge economy.
AUTHORBIO: Yves Doz is Timken Professor of Global Technology and Innovation at INSEAD. José Santos is Professor of International Management at INSEAD. Peter Williamson is Professor of International Management and Asian Business at INSEAD's Euro-Asia Centre.[EBK1]
Customer Reviews:
The new small world.......2003-02-10
I was delighted to grab a better understanding on global competitiveness and the new productive opportunities provided by the Metanationals.
You don't know about it yet?? God, your business is under great danger...
Finding knowledge in unlikely places.......2002-09-26
What does a large company need to concentrate on for sustained success in a globalized world? Doz and his colleagues claim that it is to become metanational and to become good at innovating from a platform of bringing together knowledge from many different parts of the world. Metanationals differ from globalized companies in that they recognise that new ideas, products or directions may originate somewhere other than the corporate centre.
The focus of the authors is on innovation and they argue that this requires that the organization becomes good at :
* identifying where good ideas and special competencies are;
* mobilizing the often scattered capabilities and opportunities (they use the term 'becoming a magnet' for such capabilities); and
* optimising the size and configuration of operations for efficiency, flexibility and financial discipline.
This is a book that makes an important point about success in a globalized world, but presents one factor in success as if it was the whole. As with a number of books, I had an uncomfortable feeling that the content of a very good article was expanded into an only moderately good book.
The core message is important and useful. Organizations that operate on a global scale need to move beyond the extension of a unitary culture into new localities and recognise that new knowledge is found in unlikely places. They need to become excellent at recognising that knowledge, becoming an attractor for it, mobilizing it to provide a superior stream of innovations and operationalizing production, distribution and marketing into diverse markets.
The weakness is that the book is written at a fairly high conceptual level - for all the detailed example - that fails to get to grips with how to manage multiple cultures or the detail of innovation, or the issues of governance across countries. It also has surprisingly little on the major changes that are occurring in world consumer markets.
The book also falls into the 'one size fits all' trap. Issues of being effective globally are very different for a consumer fashion business, a high tech product or service industry and a major commodity business, but this is not recognised explicitly in the book.
Must reading for international business.......2002-07-23
This is one of the most refreshing books about managing multinationals that I have read. It goes one step beyond the idea of a transnational, proposing a new model of how a company can succeed by prospecting the world for new knowledge about technologies and customer behaviour and using this to innovate. It won't be easy to implement, but the last three chapters provide a good starting point about how to make it happen. I was convinced that if we didn't try and build a metanational we would simply be left behind.
Nostalgia for Globalization.......2002-05-20
The first two chapters tell you the picture and that is it. The kernel is summarized in a table at page 83 (end of chapter 3). Make a copy of this page, file it for later reference, and you are done. At best, this book reviews the vaunted wisdom of globalization, which many companies have been living at and dealing for years. At worst, it recites the squabbles between the global platform (the standardization) and regional initiatives (the deviations and the sensing ends). No specific solution or action is advised for the first & most obvious problem - how to transcend the intracompany transaction, which more than often bogs down companies attempting to quickly profit from the global learning.
Average customer rating:
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Creation and Transfer of Knowledge: Institutions and Incentives
Manufacturer: Springer
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ASIN: 3540644261 |
Book Description
Is knowledge an economic good? Which are the characteristics of the institutions regulating the production and diffusion of knowledge? Cumulation of knowledge is a key determinant of economic growth, but only recently knowledge has moved to the core of economic analysis. Recent literature also gives profound insights into events like scientific progress, artistic and craft development which have been rarely addressed as socio-economic institutions, being the domain of sociologists and historians rather than economists. This volume adopts a multidisciplinary approach to bring knowledge in the focus of attention, as a key economic issue.
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The Organizational Capabilities: Emergence, Development and Change (Strategic Management Society)
Manufacturer: Blackwell Publishing Limited
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ASIN: 1405103043 |
Book Description
How do the resources and capabilities of organizations emerge and develop over time? This Handbook brings together scholars of strategic management, economics, history, organizational theory, international business, and technology management in order to address this question.Many of the contributions present new theoretical or empirical material which enhances our understanding of how organizational resources and capabilities evolve. Others offer thought-provoking commentary on current streams of research. Several themes recur throughout the volume, including: the role of geographic location and social networks; the influence of managerial mindset; and the co-evolution of resources and capabilities with other factors, including products. The chapters are organized according to a time line of resource and capability evolution.This body of work provides a firm basis for future research and practice, promoting a better understanding of why firms, industries, technologies, and even entire economies fare well or poorly.
Book Description
Everything you need to conduct creativity training--in a day or less Training Magazine recently reported that fully 44% of firms surveyed provide creativity training. Now you can conduct your own transformational full-day, half-day, or one-hour creativity-building workshops with Creativity and Innovation: The ASTD Trainer's Sourcebook, by Elaine Biech. Packed with fully reproducible facilitator notes, training designs, participant handouts, activites, instruments, flipcharts, overheads--the works--this powerfully affordable resource gives you a total toolchest or surveying your organization's creative climate and needs, sparking fresh thinking and ideas, encouraging brainstorming and risk taking, spotting and banishing ``creativity killing'' attitudes, embracing the productive 5 Rs of creativity, and much, much more.
Customer Reviews:
Inspiring.......2001-05-16
Finding good information on ways to unleash creativity in a spiritual context is easy. Finding a way to sell creativity to businesses is another thing. I particularly liked the way the book encourages you to customize your own training program. In my business I work with a very diverse group of people and businesses which demands that my program also be diverse. I highly recommend this sourcebook.
Why oh Why didn't I read this sooner!.......2000-10-18
This book is an excellent resource for developing a creativity program. I enjoyed the structure and the examples offered by this fine text. You can rely on this book for information on other resources within the business creativity context.
Book Description
This long-awaited sequel to the classic bestselling manual, Team Games for Trainers, is based on a sophisticated new understanding of team dynamics, gleaned from nearly a decade of experience with all sorts of workplace teams. Containing 90 easy-to-facilitate training games, this up-to-the-minute, cutting-edge collection addresses new team issues like "advanced team building," "why teams fail," and team learning. Use these games to align individual and team goals, make diversity work, unleash creativity, and much more.
Average customer rating:
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Learning for Innovation in the Global Knowledge Economy: A European and Southeast Asian Perspective
Dimitrios Konstadakopulos
Manufacturer: Intellect (UK)
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The Power of Experiential Learning: A Handbook for Trainers and Educators
Manufacturer: Kogan Page
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Workshops: Designing and Facilitating Experiential Learning
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Experience And Education
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Experiential Learning: Experience as the Source of Learning and Development
ASIN: 0749434678 |
Book Description
Experiential learning is developing as a serious academic discipline and as a proven staff development technique. This handbook pulls together for the first time both the theory and practice of this wide-ranging approach that covers all types of learning that employs activity-based experience. Covering outdoor training, office based learning activities and the wide range of unusual techniques now being used on both sides of the Atlantic (using actors in training sessions, the structured use of reflection in the training and development cycle etc) the book offers both a though theoretical under-pinning and detailed practical advice often pulled from workshop material.
Average customer rating:
- A must for the managers in "Digital Economy"
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The Learning Imperative: Managing People for Continuous Innovation (Harvard Business Review Book)
Manufacturer: Harvard Business School Press
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ASIN: 0875844324 |
Customer Reviews:
A must for the managers in "Digital Economy".......2003-08-26
The book brings together eleven articles and four interview which were published in Harvard Business Review during 1990-1993. The Foreword by Chairman and CEO of Levi Strauss & Co Robert Haas sets the tone of the book and Introduction by Robert Howard gives the panoramic view of the topics to be covered. The book is organized in four parts: namely I) Decoding the Business Logic II) Designing New Behaviors III) Managing New Psychological Frontiers and IV) Getting from Here to There. Each part ends with an interview of an industry leader broadly covering practical aspects of the themes discussed under that part.
Part-I discusses the core of businesses in emerging New Economy with focus on knowledge-creation, -organization and -integration. This part put in perspective the role, status and orientation of organization in 21st Century in light of Knowledge Society and IT. Peter F. Drucker very lucidly explains these principles in his curtain raiser article "The New Society of Organizations". In the article "Competing on Capabilities: The New Rules of Corporate Strategy", George Stalk et. al. successfully highlights the essence of competing on capabilities and supports it with the example of Wal-Mart, Honda, Xerox etc. Article also brings out the difference between "Core Competence" and "Capabilities" while explaining the concept such as cross-docking and capabilities predator. Knowledge creation is one of the very important steps in the knowledge management and learning Organization and Ikujiro Nonaka is an authority in this field. It is once again reflected in his article "The Knowledge Creating Company". While quoting examples from Japanese Companies, he convincingly establishes importance of continuous innovation and "Knowledge Spiral". According to him another aspect of knowledge creation is continuous interaction of Tacit and Explicit knowledge to arrive at "Model" from "Metaphor" through "Analogy". This section ends with an interview of Swatch Titan Nicolas Hayek by William Taylor. Hayek is the success personified. He swam against the course in early nineties to snatch back market share from Japanese and Hong-Kong-based watch maker in favor of SMH by his total belief in the Philosophy: "... if you have a manufacturing process in which direct labor cost is less than 10% of total costs, you have eliminated those costs from the competitive equations...". By his total commitment towards the domestic manufacturing he could come out with the automation process to nullify the effect of labor wage differential.
Part-II deals with the behavioral aspects of Learning Organization. Simply changing technology, implementing BPR and restructuring organization is not enough; suitable and compatible behavioral aspects should also be incorporated. One can buy technology but organizational culture needs to be inculcated. John Seely Brown in his article "Research That Reinvents the Corporation" cogently brings out that innovation itself is not sufficient but what needed is learning from it and applying it immediately to all other aspects of organizational thinking. Through the example of Xerox's innovation efforts he explains various concepts such as "Technology Gets out of the Way", "Harvesting Local Innovation", "Coproducing Innovation" and "Innovating with the Customer". Robert Howard in his article "The Designer Organization: Italy's GFT Goes Global" traces the journey of GFT from local to global brand. In doing so he persuasively brings out the concept "Think Globally and Act Locally". As organizations restructure to respond to their environment, there has been a growing recognition of the need for new kinds of organizational structure. The Networked Organization is one such response. The notion of a network implies nodes and links. The nodes can be people, teams or even organizations - networks operate at many levels. These are few salient aspects which Ram Charan brings out in his article "How Networks Resahpe Organizations- For Results". This section concludes with an interview of Xerox Chairman and CEO Paul Allaire by Robert Howard. Allaire coined a phrase: "CEO as Organization Architecture" to describe the importance of CEO in the Organizational Framework in the context of Learning Organization.
Part-III of the book deals with "Managing the Psychological Frontiers of the Learning Organization". The articles incorporated in this part address the area of invisible psychological boundaries in the organizations. Larry Hirschhorn and Thomas Gilmore pickup the concept of "Boundaryless Organization" from the then GE Supremo Jack Welch in their article "The New Boundaries of the Boundaryless Company" and from there built up the case for demonstrating the invisible boundaries such as Authority Boundary, Task Boundary, Political Boundary and Identity Boundary. Article "Teaching Smart People How to Learn" by Chris Argyris makes a very interesting reading because of very fact that it try to address a paradox "... those members of the organization that many assume to be the best at learning are, in fact, not very good at it..." It elucidate "How Professionals Avoid Learning", "Defensive Reasoning and the Doom Loop", and "Learning How to Reason Productively". In the section-closing interview given to Robert Howard, Robert Haas, Chairman and CEO of Levi Strauss & Co. lucidly expound the importance of value statement for success of an organization.
Action speaks louder than words. Part-IV is all about actions. How to get from theory to actions. Creating theoretical framework for learning organization is not enough, it should be inculcated into organizational behavior and actions. Michael Beer et. al. in their article "Why Change Programs Don't Produce Change" argue coherently that "most managers understand the need for organizational change but don't know how to bring it about". The authors describe "six steps to effective change" and "the role of top management in affecting change". In article "Motorola U: When Training Becomes an Education", William Wiggenhorn highlights the importance of continuous training for the quality improvement in the context of Motorola taking inter-alia example of "Six-Sigma". Paul Adler argues in his article "Time and Motion Regained" that "... standardization and specialization properly understood and organized, can be a tremendous stimulus to learning... it can result in learning bureaucracy". He present the case of NUMMI, a joint venture of GM and Toyota to support his observations. Arden C. Sims, the CEO of Globe Metallurgical reveals many aspects of managing high-value-added specialty products through continuous innovation to Bruce Rayner in an absorbing interview.
Book Description
This volume presents ten original essays and four commentaries contributed by leading scholars in technology and innovation that discuss how newly industrializing countries (NICs), particularly those in East Asia, have transformed themselves from technologically backward and poor to relatively modern and affluent economies over the past thirty years. They provide interesting theoretical perspectives and the insightful understanding of the process of technological progress at both the macro and micro levels in these countries.
Books:
- Business and Its Environment (5th Edition)
- Carved in Sand: When Attention Fails and Memory Fades in Midlife
- Competitive Advantage of Nations
- Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
- Corporate Warriors (Cornell Studies in Security Affairs)
- Cost-Benefit Analysis: Concepts and Practice (2nd Edition)
- Cracking the AP Economics Macro and Micro Exams, 2006-2007 Edition (College Test Prep)
- Crisis in Organizations II
- Dignity of Difference: How to Avoid the Clash of Civilizations
- Edie Factory Girl
Books Index
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7 Secrets of Exceptional Leadership: A Self-Directed Program Designed to Help You Quickly Evaluate and Develop Your Leadership Skills
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The Soul of an Organization: Understanding the Values That Drive Successful Corporate Cultures
