Book Description
When it was first published more than sixteen years ago, John Bryson's Strategic Planning for Public and Nonprofit Organizations introduced a new and thoughtful strategic planning model. Since then it has become the standard reference in the field. In this completely revised third edition, Bryson updates his perennial bestseller to help today’s leaders enhance organizational effectiveness. This new edition:
- Features the Strategy Change Cycle—a proven planning process used by a large number of organizations
- Offers detailed guidance on implementing the planning process and includes specific tools and techniques to make the process work in any organization
- Introduces new material on creating public value, stakeholder analysis, strategy mapping, balanced scorecards, collaboration, and more
- Includes information about the organizational designs that will encourage strategic thought and action throughout the entire organization
- Contains a wealth of updated examples and cases
Download Description
When it was first published more than sixteen years ago, John Bryson's Strategic Planning for Public and Nonprofit Organizations introduced a new and thoughtful strategic planning model. Since then it has become the standard reference in the field. In this completely revised third edition, Bryson updates his perennial bestseller to help todays leaders enhance organizational effectiveness. This new edition: Features the Strategy Change Cyclea proven planning process used by a large number of organizations Offers detailed guidance on implementing the planning process and includes specific tools and techniques to make the process work in any organization Introduces new material on creating public value, stakeholder analysis, strategy mapping, balanced scorecards, collaboration, and more Includes information about the organizational designs that will encourage strategic thought and action throughout the entire organization Contains a wealth of updated examples and cases
Customer Reviews:
Good Book but a bit dry.......2007-10-02
This is a dry but business-like book that presents all the essentials of strategic planning for public and nonprofit organizations. The book is well organized with concepts well explained. The book provides comprehensive coverage of the practical planning techniques and processes for those working for the common good. The author correctly highlights the critical importance of the link between strategic planning and leadership. John Bryson presents a useful planning process called "the Strategy Change cycle" which is a handy model successfully used in some public and nonprofit organizations.
This is a thoughtful, useful and helpful reference and guide book for those working in government, social workers or managers in non-governmental organizations. After reading the book, you will be clear about the differences between strategic planning process in the private sector and in the public and not-for-profit organizations. You will also learn how to reduce the costs of providing services whilst improving the quality of those services.
The book is well illustrated with insightful examples which will help practitioners learn about successful strategy formulation and implementation.
Textbook Review.......2007-09-04
I was pleased with the receipt of the textbook in a very timely manner. It was received within 4 business days. Also, no shipping fee, thanks for the savings.
dry reading material.......2007-01-08
This book, although required for the course I was enrolled in, was overall a waste of money. The reading material was very dry, making it a pain to follow. I learned more by showing up for class, taking good notes and involving myself in the group discussions, than what I learned from attempting to ingest the contents of this book.
Strategic Planning for Public and Nonprofit Organizations: A Guide to Strengthening and Sustaining Organizational Achievement, 3.......2006-11-03
Excellent public sector response to what we normally see as a business model for strategic planning. Very practical and easy to follow for all managers in the public service, non-profit organizations and non-governmental organizations doing charitable work for the common good.
A college textbook that has crossed over into the nonprofit world as a treatise for "non-students" on strategic planning........2006-09-05
I certainly liked this book a lot, but I didn't love it. Ergo, it gets a 4 star rating. If you want a detailed account regarding strategic planning, then read this book. It is well documented and clearly organized. Unfortunately it is boring!
The author is a college professor whose expertise is strategic planning in the nonprofit and government sectors. It certainly is normal to see a college professor take a subject and break it down into tiny parts and then build a textbook around describing how the tiny parts all fit together. In the case of this book, the author has broken the subject of strategic planning into tiny parts and called the combination of the tiny parts the Strategic Change Cycle ("SCC"). To see his nice diagram of the SCC turn to page 33 of the text.
After letting the reader see what the SCC is, the author then takes the rest of the book to explain the diagram and how all of its parts fit together. There are three sections to the book:
1. Understanding SCC
2. Key steps to using SCC
3. Managing the SCC process
Each chapter has a summary at its end. Someone who wants to get through the book as quickly as possible will start by reading each chapter's summary and then go back and skim through each of the chapters. Much of the content is common sense, so it shouldn't take all that long to read. However, there will be sections where you will probably want to slow down and digest in depth some of the material.
Leaders must be effective strategists if nonprofits are to be successful. And leaders use strategic planning and its set of concepts, procedures and tools in order to make their nonprofits successful.
In its simplest form strategic planning is all about knowing where you stand and knowing where you want to be. Then you "strategically plan" how you are going to get to where you want to be. What action steps are you going to take to move from point A to point B? This book will help you understand that process if you are having trouble with it right now.
Book Description
This innovative text offers a new way of understanding public relations and other types of strategic communication. Following the pragmatic, in-depth approach of the first edition, this text presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his experience in professional practice and in the classroom, author Ronald D. Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.
Complete with clear explanations, relevant examples, and practical exercises, this text identifies and discusses the various decision points and options in the development of a communication program. Both classic public relations situations and current, timely events are presented in cases and examples throughout. This second edition offers new examples and updates on research, and provides new discussions on critical topics, including stereotyping and statistics.
As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Customer Reviews:
One of my favorite campaign textbooks.......2006-01-04
It is a comprehensive textbook with a nice blend of theory and practice. Right now, it's one of my favorites. I find the sections on strategy and evaluation weak, but the parts on formative research and tactics are really good. I use it for my campaigns class along with "Strategic Public Relations Management" by Weintraub Austin and Pinkleton. I recommend it as an appopriate textbook for an undergraduate PR campaigns class, but I don't think it can stand alone.
Book Description
Creating and Implementing Your Strategic Plan is the best-selling companion to John Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations. This new edition of the workbook is completely revised and updated and can be used as a stand-alone resource or as a companion to Strategic Planning for Public and Nonprofit Organizations. A step-by-step guide to putting strategic planning to work in public and nonprofit organizations, this indispensable workbook includes easy-to-understand worksheets and clear instructions for creating a strategic plan tailored to the needs of the individual organization. From setting up the meeting room to establishing a vision of the future, every step of the strategic planning process is covered. The workbook shows how to:
- Refine your organization’s mission and values
- Assess your internal and external environment
- Identify and frame strategic issues
- Formulate strategies to help manage the issues
- Create, review, and adopt the strategic plan
- Assess the strategic planning process
Download Description
An updated companion to Strategic Planning for Public and Nonprofit Organizations, Creating and Implementing Your Strategic Plan is a step-by-step guide to strategic planning. This second edition is filled with useful tools, including illustrative examples, detailed questionnaires, and easy-to-understand worksheets. It takes users through every step of creating a tailored strategic plan, from concrete guidelines for brainstorming sessions, to developing show cards, to outlining a workshop equipment checklist.
Customer Reviews:
Very usefull.......2006-03-14
Clear, simple and very practical guide for strategical planning. Very flexible in this concepts and tools.
I suggest broadly.
Valuable but..........2003-06-29
This is a valuable book. But, you should also read "Strategic Organizational Change" by Beitler. They make a great combination.
Excellent companion to the main book!.......1998-07-23
Chockablock full of charts, checklists, tips and tricks for the practictioner in mind. Use this along with the main text and get ahead!
Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
- Crisis management
- Marketing public relations
- Client-agency relationships
- Environmental public relations
- High-tech PR
- And more!
Customer Reviews:
The Handbook of Strategic Public Relations and Integrated Communications.......2005-09-27
I think this is one of the most comprehensive and cientific book on Public Relations and communications.
As a practical PR professional I have learned through this book from the ABCs of PR to some of the most advanced subjects on PR and communications.
It has been very relevant for me to have the historical background of PR in order to understand the fundamentals of my professional practice as well as to become concious of the breath of the PR and communications application to business and government.
The nature of change.......2005-04-07
A fantastic overall look at the history of public relations. This book looks indepth at public relations as well as the more recent developments of issues and cris management.
A Tough Read.......2003-08-29
Evidently, this book does not target people starting out in Public Relations. I am a VP of Marketing in a start-up company looking to get some feel for the value of PR. I found this book utterly unintelligible. I was also irritated by the constant reference to `clarity of communication' - advice that the author clearly ignores. Why is `plain English' considered to be such a crime? After reading this on a 3 hour flight from Denver to New York, I was none the wiser about PR and given the significant weight of the book, decided to leave it on the plane. This is a text for PR academics.
Wide-Ranging and Super Informative.......2002-08-21
The Handbook of Strategic Public Relations and Integrated Communications is a thorough piece of work that covers the entire gamut of the public relations industry, from dealing with clients to dealing with the media, from crises to working with marketing.
An extremely useful guide, it is not quite as up-to-date with the latest in the technological age. For that, Michael Levine's Guerrilla PR: Wired is an excellent supplement. Not as wide-ranging as the Handbook, Guerrilla PR: Wired zeroes in on cost-effective public relations strategies and tactics.
The Handbook of Effective Public Relations and Integrated Communications has numerous well-respected members in the public relations and marketing fields contributing their wisdom and experience, letting everyone know what the higher ranking people have learned, the tools to success.
A GREAT BOOK FOR EVERYONE IN THE BUSINESS.......2002-01-16
The Handbook of Strategic Public Relation & Integrated Communications gives simple and understanding examples for every chapter; It even explains the historical background of public relations which helps a lot to understand the evolution of the PR industry.
The book describes, in a superficial but clear way, every activity in the PR business; From investor relations to crisis management, The Handbook of Strategic Public Relation & Integrated Communications will give the basics for the PR profession.
Average customer rating:
- Good persuasion tool for managers
- Excellent book for beginners in non-profit PR
- Quite Useful for Students
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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, ... Bass Nonprofit & Public Management Series)
Kathy Bonk ,
Henry Griggs , and
Emily Tynes
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Similar Items:
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Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan (Wiley Nonprofit Law, Finance and Management Series)
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The Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
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Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success
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Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth, and Contributions
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Successful Marketing Strategies For Nonprofit Organizations (Wiley Nonprofit Law, Finance and Management Series)
ASIN: 0787943738 |
Book Description
A Publication of the Communications Consortium Media Center
This nuts-and-bolts workbook is a tool kit for organizations that want to create successful communications strategies. No matter their size or planning experience, nonprofits can use this guide to enhance their profiles in the media, increase name recognition, boost fundraising, recruit membership, and advance changes in public policy. With a clear mission and the right communications skills, even small volunteer organizations can succeed in designing, planning, and implementing strategic public interest campaigns.
The authors draw from more than fifty years of combined experience in communications and media relations to provide step-by-step guidance on all aspects of campaign development, including detailed checklists, illustrative charts, and sample forms. They show nonprofits as well as public agencies how to:
? Construct a solid strategic communications plan
? Research media trAnds and case studies
? Track public education and awareness
? Select the most appropriate type of media for each campaign
? Utilize new media and technology for increased publicity
? Develop top-quality written materials and engaging releases
? Handle media crises quickly and competently
? Organize staffing and funding resources efficiently
Customer Reviews:
Good persuasion tool for managers.......2007-05-18
This is not the best media skills book on the market, especially if you are working with volunteer or advocacy groups who need things broken down more simply and visually. However, it covers the basics and works well as an academic "bible" if you need to convince peers or management to adopt new tactics. Every PR pro can whine for hours about clients and bosses who don't want to grasp the importance of identifying goals and target audiences before jumping into the tactics. (Too many people think seeing a news clip or their name in the paper is success, even if it doesn't really help advance their cause.) This book gives a good overview for managers seeking an understanding of strategy and is a "valid" source when pros are making the case to be more strategic when developing a media plan so that organizations can win.
Excellent book for beginners in non-profit PR.......2004-08-11
I use this book to teach a beginning workshop in public relations for non-profit organizations as part of a continuing education program at a local community college. The book is an excellent resource for individuals who are not familar with public relations. It takes the reader through all of the things that he or she will need to do to effectively promote his or her organization.
Quite Useful for Students.......2002-08-21
The Jossey-Bass Guide to Strategic Communications for Nonprofits is a detailed examination of the relationship between nonprofits and the media. As the title says, it provides a step-by-step guide for nonprofits to establish effective relations with the media that result in publicity. My professor recommended this book to me, and I'm finding it quite useful. It has a similar approach to Guerrilla PR: Wired by Michael Levine; both are about maximizing your return on investment.
I especially enjoyed this book because I'm thinking about working for a nonprofit after graduation, and I haven't seen anywhere near as much about public relations and publicity for nonprofits as I've seen for corporations.
Book Description
Working Across Boundaries is a practical guide for nonprofit and government professionals who want to learn the techniques and strategies of successful collaboration. Written by Russell M. Linden, one of the most widely recognized experts in organizational change, this no nonsense book shows how to make collaboration work in the real world. It offers practitioners a framework for developing collaborative relationships and shows them how to adopt strategies that have proven to be successful with a wide range of organizations. Filled with in-depth case studies—including a particularly challenging case in which police officers and social workers overcome the inherent differences in their cultures to help abused children—the book clearly shows how organizations have dealt with the hard issues of collaboration. Working Across Boundaries includes
- Information on how to select potential partners
- Guidelines for determining what kinds of projects lend themselves to collaboration and which do not
- Suggestions on how to avoid common pitfalls of collaboration
- Strategies proven to work consistently
- The phases most collaborative projects go through
- The nature of collaborative leadership
Customer Reviews:
Collabrative Processes.......2007-09-01
Every year brings forth a new crop of books relating to business management or operations. Many are overpriced, a large number are worthless (`How to Manage Like Jack the Ripper'), and a minority are actually very good. This book published in 2002 is one of that minority.
Russell Linden has chosen to specialize in the study of collaboration and collaborative processes. Over the course of over twenty years of analysis and application he has developed some very sound ideas on what makes collaborative efforts work and what causes them to fail. One dose not have to read very far into this book to see that effective collaboration in an age of globalization is absolutely essential for business successes. It also becomes clear that collaboration is the cornerstone of knowledge based enterprises, which includes most government agencies.
Linden has developed a collaborative model composed of four elements: 1) the basic requirements for collaboration to work (shared goals etc.): 2) the necessity for building effective relationships; 3) the establishments of mutually recognized `high stakes' (i.e. recognition that collaboration will produce significant benefits); and 3) building a constituency for collaboration (people committed to making collaboration real). In the course of discussing his model, Linden, provides important insights on the important role of champions and the concept of institutional culture. He also illustrates his discussion with well chosen case studies to drive home the functionality of his model. Linden also provides good information on he often lost art of
internal collaboration as well.
This book is particularly relevant to the U.S. Intelligence Community (IC) where barriers of secrecy, a culture of insularity, and a belief that information is power has long prevented real inter-agency collaboration and worse has encouraged building barriers against collaboration even within single agencies. See "Spying Blind" by Amy Zegart (2007, Amazon.com).
Working Across Boundaries: Both entertaining and instructive.......2004-06-10
What do James Madison, Ralph Waldo Emerson, Peter Drucker, the Book of Exodus, Robert Frost, Vince Lombardi, T.S. Eliot, Dr. Spock and Albert Einstein all have in common? They are all quoted in Russ Linden's new book, "Working Across Boundaries: Making Collaboration Work in Government and Non-Profit Organizations." Linden ties them all together in an entertaining and instructive manual for managing in today's work environment.
Linden's book is for practitioners, a group that includes me, since I have been practicing at this profession for almost 30 years. He holds true to the purpose he has set for the book, which is to help practitioners address the hurdles to collaboration and adopt strategies that lead to succesful collaboration, in order to achieve better outcomes for their customers and communities.
What I like best about the book is the use of stories to instruct and inform. Stories are the core tool in relationship building....I know that my bosses, often rely heavily on the stories told them by their constituents to make critical policy decisions....Linden's stories about the collaborative work of the Baltimore Child Advocacy Center; the National Marine Fisheries Service; the City of Charlotte, North Carolina, and others provide practical examples of how his models work in the real world.
He not only suggests numerous techniques for establishing practical, collaborative efforts. He also adds a series of four "resource" chapters at the end of the book with illustrations of how these techniques have been applied, the most-asked questions about collaboration together with their answers, an assessment tool, and a summary of the situations in numerous organizations that have served as the basis for his conclusions and models.
I especially liked Chapter 6 on "Forming Open, Trusting Relationships Among the Principals." It gave me some helpful hints on working with my council.
Linden's book is a must-read for anyone trying to overcome the obstacles he says were created by James Madison and his buddies , who "consciously designed an inefficient government to keep men free." This "built-in" inefficiency and fragmentation cries out for the cure of collaboration.
Solid Book on an Important Subject.......2004-05-14
Anyone who has worked in government has probably experienced the twin frustrations of people protecting their turf on the one hand while covering their rear with the other. But being effective these days means working in teams, often across the old hierarchical reporting structures of agencies, divisions and units.
Linden's book uses a variety of case studies to explore how collaboration can work, and what the pitfalls can be. He defines collaboration initially as what "occurs when people from different organizations (or units within one organization) produce something together through joint effort, resources, and decision making, and share ownership of the final product or service." His examples range from land management to criminal justice to education to intelligence--all areas where multiple agencies or organizations had to collaborate in a high stakes environment.
High stakes is one of the four keys for Linden. There must be something important enough to motivate the collaboration. The other keys are strong relationships among the collaborators, the existence of a constituency for collaboration, and what he calls "the basics" -- openness, skillful facilitating, etc.
What makes it all work is collaborative leadership--individuals who can pull others along with them into a productive team effort. One chapter discusses the qualities of effective collaborative leaders, who must subordinate their own egos to ensure that all participants have a real stake.
If "Working Across Boundaries" has a fault, it is that he has many good ideas and observations that don't fit neatly into the four-element structure, but that he doesn't want to leave out. Every chapter includes some of these "extras" and many of them are grouped in a separate chapter, "More Keys to Successful Collaboration" (including such things as measuring results, using each party's strengths, etc.). Since it is almost all good advice and worthwhile reading, this is really only a minor structural complaint.
Also useful are the resource materials at the end of the book, including a sample agenda, a collaboration "contract" and some assessment materials. These are good templates for anyone starting a new collaborative effort.
In describing the qualities of successful collaboration, Linden is also aware of the structural and personal challenges that collaborations often face. Budgets, for example, are usually built in line items to specific organizations; in fact, organizations are largely defined by their budgets. So sharing resources across organizations requires trust and mutual commitment. Accountability, too, both at the level of the individual employee and at the organizational level, is especially challenging when the outcome is the result of a cross-agency collaboration. On the other hand, when collaboration produces better results, as it often does, participants can all share in the glory.
Working Across Boundaries- An Effective Tool.......2004-04-26
Todays managers must use numerous skills and resources in order to be effective and successful. And although there are numerous tools and techniques available to assist managers in their daily jobs, sometimes the best solution is simply working together. Or in other words, collaborating. This is what Russ Linden's new book, "Working Across Boundaries: Making Collaboration Work in
Government and Non-Profit Organizations" ultimately encourages and demonstrates. Russ Linden has provided numerous case studies throughout the book to assist the reader with relating to particular issues confronting organizations. He also provides a wealth of resources including sample agendas, contracts, assessment tools and programs used by a variety of agencies and individuals.
The author has taken on the challenge of documenting the benefits, techniques, and tools needed to successfully implement collaboration in the workplace and with outside organizations. I highly recommend "Working Across Boundaries" to all government managers. Congratulations to Russ for a great book on a difficult subject.
A Glimpse into the future of Collaboration.......2004-04-24
"Working Across Boundaries" is a glimpse into the future of how "virtual government" is evolving in the dawn of the 21st century. This book isn't full of academic concepts. Russ Linden paints a picture using real examples of the dynamics to which public sector leaders will need to respond in order to be successful. Practitioners will be able to pick up this book and start applying its principles immediately.
Customer Reviews:
Excellent For PA's and PPA Programs.......2007-08-04
"Marketing in the Public Sector" by Philip Kotler and Nancy Lee provides ideas and advice on proven techniques for those in the public sector that reach and benefit the common good of the public.
There are three parts and 13 chapters. There are very specific and detailed sub-chapters within the main chapters, and they are listed in the table of contents.
1. Improving Public Sector Performance by Seizing Opportunities....
2. Understanding the Marketing Mindset
3. Developing and Enhancing Popular Programs and Services
4. Setting Motivating Prices, Incentives, and Disincentives
5. Optimizing Distribution Channels
6. Creating and Maintaining Desired Brand Identity
7. Communicating Effectively with Key Public
8. Improving Customer Service and Satisfaction
9. Influencing Positive Public Behaviors: Social Marketing
10 Forming Strategic Partnerships
11 Gathering Citizen Data, Input, and Feedback
12 Monitoring and Evaluating Performance
13 Developing a Compelling Marketing Plan
There are numerous real-life examples presented as case studies, basically.
One example in implementing information messages to the public is the Ad Council. The Ad Council is a private, nonprofit organization that taps volunteers from the communication and advertising industries to deliver governmental agency messages to the American public (p. 232). Not only must these messages be crafted well, but they do need to reach the targeted audience. There also has to be response. Response that can be statistically verified. The message is distinguished and emphasized so the target market audience knows about the campaign, believes they will experience the benefits promised, and thus are inspired to act upon it, or stop deleterious acts (p. 161). Like the private corporate media with its experience and sophistication, the government media is organized, tested, and methodical.
For the most part the term "methodical" is used in a good way. If there is a public message to be conveyed, it needs to be disseminated in the most optimum way. Many public messages are positive and conducive for the collective good of our communities. One example from many are the mascots such as Smokey the Bear for fire awareness, Mr. Yuck for poison labels, McGruff the Crime Dog, and Eddy Eagle for Gun Safety. These ad campaigns of course, are specifically targeted for children, yet also influence and remind parents to educate their kids on such potentially dangerous matters.
One doesn't need to be in the public sector to benefit from the information, case studies, and strategies in this book. The ideas can be used by many. There are dozens of pictures of ad samples and tables, and the index is comprehensive. Very good. Excellent for public administrators and students of Public Policy and Administration (PPA programs).
Advice for governments and nonprofit groups about how to spread the word about their programs........2007-06-25
Philip Kotler and Nancy Lee encourage governments to learn from private sector marketing principles and techniques. It's a great idea, and they make a persuasive case that "social marketing" can change society, or at least certain aspects of it. The book is full of practical tips. Using examples from social marketing campaigns around the world, Kotler and Lee demonstrate how to apply basic marketing ideas in the public sector. Creative approaches have injected new life into many social programs, ranging from environmental awareness to customer service. We recommend this book to public officials and leaders of nonprofit organizations who are looking for new ways to educate their constituents.
Required reading for governmental agencies.......2007-03-20
The target audience for this particular book is government agencies. Inside you will find tools to get citizens involved with and supporting your agency, using your products and services, and how to influence public behaviors. The authors also include specific roadmaps to creating brand identity, gathering citizen input, and evaluating the results of your efforts. One of the better sections includes a how-to model for building an organization that is both high-tech and high-touch.
The book focuses on all levels of government agencies from the public servant trying to allocate scarce resources to governmental units trying to create social consensus to get things done. Loaded with lots of examples, Marketing in the Public Sector is required reading for governmental agencies.
How Governments Sell Themselves to their Citizens.......2007-02-12
At first glance you might think that this is a book on selling to the government. It isn't. This book is basically a primer, or a series of anecdotes or case studies where a governmental agency is attempting to sell their products or services to the public.
While we don't think of the government doing marketing, visit any Post Office and look at the ads plastered all over the place for everything from mailing supplies, to passports, to stamp collecting (where you buy a stamp from them and then don't use it for mailing - a lot of profit in that).
In addition to these actual products, there are a lot of stories about how the government wanted to influence behavior on the part of the citizens from litter campaigns (Don't Mess With Texas) to reducing drunk driving.
The intended audiance for this book seems to be organizations within the government who now need to communicate what they do, how well they do it, and influence behavior among the population. And that's the world population, not just the US.
Required reading for all public sector managers.......2007-01-21
The conventional wisdom and joke is that organizations in the public sector have no need to improve their profile. After all, the justification has always been that they provide essential services where there is no alternative. In this book, that conventional wisdom is thoroughly debunked. Citing example after example, the authors show that it is in the best interests of everyone if the public agency carries out some form of logical marketing plan.
The advantages are numerous and completely explained:
*) Marketing allows the agency to explain to the public exactly how their services are used. It is always more efficient to learn the answers to your questions before you are at the service window of the agency.
*) Marketing allows for public feedback, both relieving public pressure and giving the agency an opportunity to improve.
*) Employee morale is often improved. Public employees are often the butt of jokes about the inefficiency of government, this gives their agency an opportunity to make their side public.
*) To develop a marketing plan, you need to understand your customer base. By studying the market, it is quite likely that inappropriate assumptions will be discovered.
*) Marketing plans can help build public support for the agency, and put a human, helpful face on what many people think is bureaucratic indifference.
Using a series of case studies, Kotler & Lee demonstrate how classic marketing tools can be modified to reshape public agencies so that they can better serve their constituency. Some of the examples also demonstrate how a successful public awareness campaign can be executed. This book should be mandatory reading for every manager of a public agency.
Average customer rating:
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Energy in the Caspian Region: Present and Future
Manufacturer: Palgrave Macmillan
ProductGroup: Book
Binding: Hardcover
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ASIN: 0333929594 |
Book Description
The Energy Reserves of the Caspian Region have been hailed as the new 'Middle East.' This book offers a thorough assessment of its energy resources and the nature of the international politics that surround them. This volume presents a unique study of the various dimensions of Caspian energy, ranging from the geopolitical to the economic, technical, religious, and political.
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- The Transit of Venus
- Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
- An Unacceptable Death
- Site Engineering for Landscape Architects
- The Art of Systems Architecting, Second Edition
- The Plant-Book Plastic cover: A Portable Dictionary of the Higher Plants
Creating and Implementing Your Strategic Plan: A Workbook for Public and Nonprofit Organizations, 2nd Edition
Strategic Planning for Nonprofit Organizations, Second Edition
Applied Strategic Planning: How to Develop a Plan That Really Works
Creating Public Value: Strategic Management in Government
Simplified Strategic Planning: A No-Nonsense Guide for Busy People Who Want Results Fast!
