Make Money Teaching Online: How to Land Your First Academic Job, Build Credibility, and Earn a Six-Figure Salary

Book Description

Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and the more classes they teach the more they earn! If you want into this exciting profession, this guide will show you how to get started, find great jobs, and earn more than you thought possible.

Customer Reviews:

Required Reading!.......2007-09-19

This step-by-step guide to breaking into the online teaching field is required reading for those who want to know the ground truth. Each chapter is well thought out, with nuggets of personal experience and personal preference thrown in to help guide the reader in best practices.

It is easy to read the book cover to cover, and the authors provide plenty of references to find further information you may need to get started. The information about school accreditation and about possible technology needs have been especially useful to me.

Great book.......2007-07-26

This is an excellent book that tells you how to face the real market as far as teaching online. It gives guidelines that will really help you to start your online teaching career even if you do not have much experience.

A very satisfied customer.......2007-05-16

I am an aspiring instructor of online education and found this book to be very informative and enlightening. I would recommend this book to anyone who has the desire to teach online.

~Jibreel

Written for a very narrow audience.......2007-04-22

This book is written for a very narrow audience - specifically those with Master's or Doctoral degrees under their belt. The author even goes so far as to say that people with "only a bachelor's degree will not be able to make a good living but might find some work at the high school level".

There may be a degree of truth to this, but I could not believe they just came out and stated this in their intro. There are plenty of opportunities out there for people with all ranges of experience and abilities, and to throw that wet blanket on the reader right off the bat seems foolish in the extreme - especially given the catchy "Make Money Teaching" title.

I almost bought this book based on the title, the premise, and the favourable reviews it received. After reading the first few sections, and scanning the rest, I left it on the shelf with a "phhfft".

A better title would have been "How to get into online teaching for those with a post-graduate pedigree and little to no computer knowledge". Pass (on the book) and Fail (to be of value to 99% of the readers out there)

The perfect guidebook to online teaching........2007-04-15

It's unusual for me to find a non-fiction book that I couldn't stop reading. This was it. The book came out at an especially good time for me. I was just trying to break into teaching online, and having trouble getting my first teaching gig. This book takes you through that process, in a way that is positive while making a lot of good sense of what to do, and how to do it. Best of all, it helps you understand why to do things a certain way.

I think a lot of people are fearful or hesitant to try their hand at teaching online. All through the book there are words of encouragement and confidence-building suggestions. That's great. The sample documents in the book are a nice touch; instead of just telling readers what to do, the authors show them with examples. I was not aware all these colleges want a statement of teaching philosophy, and that helped, too.

The authors include helpful rundowns on the three main systems for online teaching. The chapter on necessary equipment and technologies helped steer me in the right direction, too.

All in all, this book is quite a gem, a bargain, and a must-have guide for anyone wanting to teach online. I have found it extremely helpful: advice from the experts.

Programming Interviews Exposed: Secrets to Landing Your Next Job

Average customer rating:

It's OK
Recommend for technique interview
Mediocre Title
Must Read
Must Buy for someone who is preparing for job interviews

Programming Interviews Exposed: Secrets to Landing Your Next Job
John Mongan , and Noah Suojanen
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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How Would You Move Mount Fuji? : Microsoft's Cult of the Puzzle -- How the World's Smartest Companies Select the Most Creative Thinkers
How Would You Move Mount Fuji? Microsoft's Cult of the Puzzle - How the World's Smartest Company Selects the Most Creative Thinkers
Programming Pearls (2nd Edition)
Effective C++: 55 Specific Ways to Improve Your Programs and Designs (3rd Edition) (Addison-Wesley Professional Computing Series)
101 Great Answers to the Toughest Interview Questions

ASIN: 0471383562

Book Description

Everything you need to know to succeed in the programming interview and get the job you want Whether you are a veteran programmer seeking a new position or a whiz kid starting your career, interviewing for a programming job requires special preparation. The interview is likely to consist of an hour-long interactive oral exam in computers, programming, and logic. This helpful guide will give you the tools necessary to breeze through the test and make a lasting impression that will get you a top-dollar offer!

Mongan and Suojanen take you step-by-step through the same problems that they were asked on technical interviews. These veterans use their experience with the technical interview process to prepare you for any situation. With their help, you'll gain critical interviewing skills such as how to ask effective questions, how to best approach a problem, and what to do when you get stuck. Integrated throughout the book are problems

taken from real interviews at top computer companies, followed by an in-depth analysis and explanation of the thought process leading to solutions. By focusing on techniques and not just answers, you'll be able to apply what you learn to the wide variety of problems you will face during an interview. The problems included in this book will challenge your programming skills and help you ace the programming interview! Problem types include:

Programming problems with emphasis on data structures and recursion
Logic puzzles, counting and measuring problems, and spatial reasoning
Knowledge-based problems that cover today's most important technologies

Visit our Web site at www.wiley.com/compbooks/

Customer Reviews:

It's OK.......2007-09-21

This book is just .. OK ...you should really review your data structures and algorithms in detail before jumping into an interview. Do the exercises for fun, not thinking oh they will show up in an interview -- also, you should review the details of whatever language that is core to the job you are applying for ... this book is too brief for that. I give it 3 stars instead of 4 because I think the price should be lower.

Recommend for technique interview.......2007-09-17

The problems in it are not very hard, but extensive and fundemantal.
It teaches you how to think out a solution.

Recommend

Mediocre Title.......2007-09-08

There is nothing inherently wrong with this book, and it is nice to have a single reference before an interview. This book, while including a satisfactory number of interview topics, does not go into enough depth on any topic. The algorithms described are not shown in enough detail or with enough emphasis on time complexity, for example. If you are looking for a quick refresher to calm you down the day before or day of a big technical interview, this book might be sufficient, but find other references for the heavy-duty studying in the week(s) before your interview.

Must Read.......2007-07-26

This book is a must read for anyone who is preparing for an interview that involves solving algorithmic and programming questions. I strongly recommend this to everyone. I can confidently say that I was able to get my recent job only with the help of this book.

Must Buy for someone who is preparing for job interviews.......2007-06-11

This book gives you insight on a lot of issues faced while hunting for a job in the open market. Help full especially for new grads.
Plus+ A lot of explanation and example solutions.

Average customer rating:

Nice book but not for beginner
Excellent book!
Inside Solidworks by David Murray
Good Reference with complete coverage
The best so far

Inside Solidworks
David Murray
Manufacturer: OnWord Press (Acquired Titles)
ProductGroup: Book
Binding: Paperback

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Similar Items:

SolidWorks For Dummies (For Dummies (Computer/Tech))
SolidWorks 2006 for Designers
Engineering Design with SolidWorks 2006 and MultiMedia CD
SolidWorks 2006 Tutorial
SolidWorks 2007 Bible

ASIN: 1418020850

Book Description

Learn to make optimal use of today's most popular Windows®-based, 3D parametric solid modeling tool! Fully updated to the newest features and functions of SolidWorks® 2006, this invaluable how-to and reference manual clearly marks functionality specific to SolidWorks 2006 for users who have not yet upgraded to the latest release. Packed with the technical content necessary to utilize the software both productively and efficiently, this updated edition has been streamlined to guide readers through a series of topics related to specific design techniques and professional manufacturing practices more seamlessly than ever before. A full-color toolbar quick reference is also introduced, putting command icons at the fingertips of anyone using this book.

Customer Reviews:

Nice book but not for beginner.......2007-10-05

This book help you think and has good excercise to improve your solidworks skills. It a good book to used when taking a class. I would not recommend to use if you never used solidworks before and are not in a class

Excellent book!.......2007-09-28

I've used CAD programs for about 17 years starting with Autocad, and this is by far the best software book I've used. It's readable, concise, well organized, and user friendly. The author is very familiar with the program and shares his opinions in a useful manner. I'm hoping that Mr. Murray has a new revision to keep up with the SolidWorks releases.

Inside Solidworks by David Murray.......2007-09-26

As a SolidWorks user with over 8,000 hours experience and a Sr. Mechanical/Structural designer this book helps you through some of the hurdels you encounter. As a designer I want to spend my time designing not trying to figure out the software and do what I want it to do. Solidworks is easy to use but sometimes you need some reference material to describe a particular problem. This book does just that. It has a good overall approach to almost every problem. It is not at a fine detail level because there is too much material to cover but I would highly recommend this book for anyone that needs help problem solving the software intent. I had puchased earlier versions of this book and this latest printing did not disappoint me.

Good Reference with complete coverage.......2007-03-18

Overall coverage of this book is better than most (SolidWorks for Dummies and Sham Tickoo's books). Coverage includes Sheetmetal, surfacing and SW 2006 material. Only negative, the book has few example problems. If your looking for a lot of example problems, I would recomment the Sham Tickoo books.

The best so far.......2007-03-06

This is the best of the Solidworks books I have used. My only major complaint with the book is that it will not sit flat on the desk while I am using it! A minor issue is that future lessons often depend on files created in earlier lessons. Be sure to save your earlier work!

Average customer rating:

Simple, Great Examples
The Best, don't look further
In the market for an IT job? Get this book!
Ace the IT Resume!
Absolutely Horrifying!

Ace the IT Resume!
Paula Moreira , and Robyn Thorpe
Manufacturer: McGraw-Hill Osborne Media
ProductGroup: Book
Binding: Paperback

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Similar Items:

Ace the IT Job Interview!
101 Best Tech Resumes
The IT Career Builder's Toolkit
Expert Resumes For Computer And Web Jobs (Expert Resumes)
Programming Interviews Exposed: Secrets to Landing Your Next Job (Programmer to Programmer)

ASIN: 0072194030

Book Description

Want to land your dream IT job? Learn how to get noticed as an IT applicant with this practical guide. You'll find the best practices for submitting resumes in the e-world--and a full chapter devoted to writing an effective cover letter. Also included are more than 50 job profiles, 50 annotated resumes illustrating important dos and don'ts, and interviews with real IT hiring managers explaining what they are looking for.

Customer Reviews:

Simple, Great Examples.......2005-08-18

The books is organized into small chapters with great example resumes and a list of key words. It allow you to improve you IT resume in a short amount of time and even have suggestion on where to start if you are new to IT.

The Best, don't look further.......2005-01-11

I read this book so fast, the way it was written was so interesting and easy, evey single question I had in mind was answered, nothing is left! I loved the book, unfortunately I cannot get the Ace the IT INTERVIEW book, because it is not available in my area, but I would definetly the interview book too! by the way there is a very good chapter about interview in this book!
four little things i hated about this book:

- much more of network than software development ! but it is ok coz most careers are in Network administration.
- in a resume there was: Modem Software!!, this is called Browser...!
- adding Norton AntiVirus in an IT resume is something stupid!
- PHP and C-Sharp: top programming lanuges not mentioned in the book!

In the market for an IT job? Get this book!.......2004-12-28

This book's objective is to land you an interview. Before reading this book I could only say I had 1 maybe 2 interviews total in a period of a few months. After reading this book and using some of its suggestions I have had several more.

Overall I'd rate it a 4.8 since I feel that Paula is a bit too forward with some of her suggestions (for example closing statements on cover letters that are a bit overboard imo).

But that's my only complaint =)

No matter your position in life be it a freshout of college or an experienced IT vet who's looking for something different, this book will pay for itself many times over.

Ace the IT Resume!.......2004-01-15

This book is excellent!!! If you think your resume is good, think again. Follow the steps in this book and you'll see a totally new person. I used it in conjunction with Ace the IT Job Interview and it got me a job.

Absolutely Horrifying!.......2003-11-24

I do not know where these women got their credentials, but they are WAY off the mark! DO NOT LIE ON YOUR RESUME! No matter what this book recommends! For instance, the authors state: "If your offical title is Tech Level I, you might be responsible for database administration, PC support, and webmaster duties. If you're hoping to move into DBA, list 'database administrator' as the job title and as the first bullet describe your responsibilities in this function." Wrong, wrong, wrong! As a hiring manager and interviewer, if I discover you lied about your job title, especially when you were a Tech I and you claimed to be a DBA, I will wonder what else you lied about. And believe me, I'll find out when I call your previous employers to verify your employment history. No, instead, when in this situation, downplay, emphasize the job title you want, and even omit your job titles, and use the opportunity to emphasize your skills. That way, even if you don't have the right job title, you can demonstrate to me that it doesn't matter. But NEVER, EVER lie or deliberately mislead anyone. Then they'll just feel like you were trying to trick them, which is NOT very impressive.

Average customer rating:

A tool kit and not a cookbook . . . which is as it should be
HELPFUL
A return to the basics of career building
Great for anyone who wants to move up
Good book worth the time

The IT Career Builder's Toolkit
Matthew Moran
Manufacturer: Cisco Press
ProductGroup: Book
Binding: Paperback

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ACE the IT Resume
Ace the IT Job Interview!
A Networker's Journal
101 Best Tech Resumes
Get Your IT Career In Gear!

ASIN: 1587131560

Book Description

Your complete guide to building your information technology career in any economy

The IT Career Builder’s Toolkit features market-focused skills and proven methods you can use to jump-start and advance your career. While other books cover just the mechanics of preparing your rÃ©sumÃ©, writing a cover letter, and interviewing, this book provides all that plus additional insight from IT career development expert, Matt Moran, to help you plan and create a rewarding IT career over the long term.

The toolkit approach allows you to use this book to suit your unique needs:

Are you new to the IT field? Benefit by reading the book cover to cover.
Just need to fine-tune your IT career? Choose a topic and dive in.

Understand and prepare for the various and changing factors that affect your career in both positive and negative ways. Learn how to

Present the value of your technical skills in the job market
Position yourself as the primary commodity of your career
Remove the guesswork out of job searches
Highlight on-the-job skills and gain meaningful professional exposure

The companion CD-ROM includes career management tools such as rÃ©sumÃ© and cover letter templates, forms to track important contacts, and self-assessment tools. Start or further your consulting career with sample proposals, opportunity tracking forms, and a time-tracking and billing database. Financial tools, including budget and cash-flow summary worksheets, help you gain financial well-being. Use the Value-Added Technologist presentation to gain a clear understanding of the career-building process and how to use the toolkit to build a dynamic career.

Most of all, have fun! Every year, people advance along the path to career stardom. Let Matt help you to be one of them through his career philosophy âDo not accept mediocrity as a career objective–demand more of yourself.â

Customer Reviews:

A tool kit and not a cookbook . . . which is as it should be.......2007-07-31

Matt set out to provide a toolkit and not a cookbook and that is exactly what he has done. The difference between the two is that the toolkit provides you with the tools to build/repair almost anything while a cookbook provides you with specific "recipes" that answer very specific questions on how to cook certain things. If you want someone to tell you in minute detail how to get into and prospor in IT with an absolute guarantee that, if you follow the recipe, you will succeed, then this book may not be for you. If, on the other hand, you understand the concept of being mentored and of applying lessons to life in general, this book definitely is for you.

I "met" Matt via his ITTollbox blog and I have followed his blog since I first encountered it. You can learn much from his approach to life, family, and career (which is the proper order for things in my opinion). He seems to have a good grip on reality and to be able to apply his skills and the lessons he has learned across the boundaries between professions, which is probably why several reviewers have pointed out that this toolkit is not just for IT people.

This is one of those books that one should keep handy and periodically reread . . . sort of like "The Book of Five Rings" or "Modern Management and Machiavelli" . . . because it will help one to stay focused and to realize that any career is a path and not a destination.

HELPFUL.......2007-07-27

Be sure to also check out Ian Fisher's "How to Start a Career in Information Tecnology, 2nd edition" 2007.

A return to the basics of career building.......2007-04-19

Author Matthew Moran provides considerable insight into the world of IT and how to build your career in this growing field. Moran provides foundational information about what a career actually is and the development of a plan to sell your skills and qualifications to an employer. Moran provides some excellent tips on job searching, resume and cover letter writing, and conducting a successful interview. The CD provided with this book offers the reader some valuable templates for developing a professional resume and career plan.

I have used this book for a college class in career and soft skills development and have thoroughly enjoyed the class. Maybe that cannot be completely credited to Moran and his text but he has certainly provided an excellent foundation for study.

Great for anyone who wants to move up.......2007-02-11

The ideas presented were very interesting and helpful in that the author presented a different, active perspective on how to search for a job. The author has been in the IT field for a long time and also knows how the business environment of IT is like.

Sometimes the author seemed to go on and on about a simple topic as if the point hadn't been made already; Doing so made you want to skip a few lines.

If you're in the right environment and have the right resources, you can definitely get into the IT field with the help of this book. And even if the strategies outlined in the book don't help you to get into the field, the strategies will give you an idea of what needs to be done to get into the field.

Good book worth the time.......2007-02-10

I enjoyed reading this book - it gave me a different perspective to my carrier. Especially the part where it recommends concentrating on reusable skills vs. learning one more technology. I wouldn't say it will give you a real toolkit that's why I give it 4 stars.

The 250 Job Interview Questions You'll Most Likely Be Asked

Average customer rating:

Pretty useful book that prepares well for job interview
Helped get me a new job.
Very Useful
I did not find this book to be very helpful.
some good questions

The 250 Job Interview Questions You'll Most Likely Be Asked
Peter Veruki
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

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201 Best Questions To Ask On Your Interview
Job Interviews for Dummies
Best Answers to the 201 Most Frequently Asked Interview Questions
301 Smart Answers to Tough Interview Questions
More Best Answers to the 201 Most Frequently Asked Interview Questions

ASIN: 1580621171

Book Description

Why do you want this job? Why should I hire you? Why do you want to leave your current job?

Do you have convincing answers ready for these important questions? Landing a good job is a competitive process and often the final decision is based on your performance at the interview. By following the advice of prominent career planning and human resource expert Peter Veruki, you'll know you have the right answers at your job interview.

Customer Reviews:

Pretty useful book that prepares well for job interview.......2006-12-09

This is actually an excellent book that acts as a starting point to prepare your interviews.

The early sections are a good framework to prepare a solid speech on why you're out there looking for a job, what your motivations are, what value you can bring etc.

The list of questions may seem boring but it's clearly an invitation to do your homework. Sit down and practice, practice and practice. This type of work isn't the kind of involvement your hear very frequently and I know very few people who have enough to actually do it.

This book will help you be prepared for pretty much any type of questions, as long as you put down the required practice hours. Just zipping through it once or twice will do you no good. It'll give you the feeling that you're prepared when in fact your not. The only way to make the most of this very good book is to actually practice every question aloud, in front of someone else if you have to.

This is an excellent preparation tool, that you should acquire early in your job search quest, as glancing over it won't unleash the power it contains.

Helped get me a new job........2005-10-16

Some of the answers they give are so full of @#%& that no one would believe them but just listening to potential questions gave me a chance to formulate my own answers to interview questions which landed me a job as a Deputy Program Manager with a 20% salary increase. This CD easily paid for itself.

Very Useful.......2005-05-19

As an Executive Recruiter, I found this book to be quite helpful. I was able to see the potential in all the questions and not only from an interviewers point of view, but as a candidate. I made a list of "tough" and "my favorite" interview questions and email them to my candidates and clients. This way they are prepared. I also suggest to my candidates that they use the questions as a guideline to formulate thier own questions for the company. An interview works both ways.
I recommend this book as a staple for recruiters, HR Managers, and candidates. It's best to over prepare, than under prepare.

I did not find this book to be very helpful........2003-07-08

As the title suggests, the book lists the most common interview questions. If you have no idea what those questions are, then you might find the book somewhat helpful.
Along with each question there is an example answer which usually does not apply to the reader. After each example answer there is a brief snippet about how you should try to to answer that type of question. Unfortunately, these snippets are far too brief to be of much help to the reader (some are a single sentence). If there were more emphasis put on how to answer the question, and less space given to the example answers, I think it would have been a more useful book.
I suggest "the Unofficial Guide to Acing the Interview" by Michelle Tullier, published by Hungry Minds. This book will help you get into the proper frame of mind for your interview. It will also help you understand the employer's underlying concerns behind those tough interview questions. When you know why the employer is asking a question, you can form your best answer.
Good luck!

some good questions.......2003-03-23

This book has some good questions to practice before interviews, but don't pay much attention to the answers given. If one tries to tailor his answers to sound like the ones given, he will sound too much like he's reading from a script. Read the explanations of how your answer should be and then practice responding to the particular questions in front of a mirror or with someone posing as an interviewer. Other than the interesting questions, the other information is very basic and can be found in any book on interviewing. The explanations of what a good answer should sound like are ok but a bit too overly simplistic. For example, in the question about getting fired the author says that one should be honest and say that you've corrected the problem. In answering questions about getting fired, one needs to know how to say this. Otherwise, you will be setting yourself up for disaster. Also, I believe that the sample answers given are a mostly a waste. The answers given are way too specialized.

Paid to Play: An Insider's Guide to Video Game Careers

Average customer rating:

How to get a real Gamer's job!
A great resource
This fine guide needs to be on the shelves of any high school career library
Finaly the 100% blunt ugly truth about making video games!

Paid to Play: An Insider's Guide to Video Game Careers
Alice Rush , David Hodgson , and Bryan Stratton
Manufacturer: Prima Games
ProductGroup: Book
Binding: Paperback

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Similar Items:

Game Plan: The Insider's Guide to Breaking In and Succeeding in the Computer and Video Game Business
i am 8-bit: Art Inspired by Classic Videogames of the '80s
Break Into The Game Industry: How to Get A Job Making Video Games
Get in the Game: Careers in the Game Industry
The Ultimate Guide to Video Game Writing and Design

ASIN: 0761552847
Release Date: 2006-10-10

Book Description

*Unique - Currently there are NO OTHER video game career guides with over 100 interviews from current, working game professionals. They are fully candid and give readers an unvarnished look inside the industry. The biggest secret? It's actually work.
*Written by Insiders - The authors are a professional, registered Career Counselor and two game writers who have worked on over 1000 game reviews, 70 strategy guides, and scripted storylines for over five different video games.
*Total Coverage - The authors will be interviewing over 100 professionals, all of them in different jobs within the video game industry. This will give readers a complete overview of what jobs there are in the industry and which ones may be suited to their talents. Rather than a vague list or a focus on programming and development, Paid to Play will blanket the various fields that are utilized in the world of video games.

Customer Reviews:

How to get a real Gamer's job!.......2007-05-28

This book gave me more insight about what the Gaming work world is like than all the other research I did my whole life.

This is an essential read for anyone who wants to design electronic games!

A great resource.......2007-02-09

As a graduate advisor for gaming students at Westwood College Online, I can not stress enough how important and worthwhile this book is. I recommend this book to every student that I work with because it is full of numerous "wake-up calls" and good ideas for breaking into the industry. Check this book out, it will greatly help you in your career search.

This fine guide needs to be on the shelves of any high school career library.......2007-02-09

This is no singular treatment of the industry: over a hundred video game industry pros were interviewed and over 50 careers are profiled for Paid to Play, an insider's survey of how to obtain real jobs in the gaming industry. From self-assessment exercises and sample resumes to insights on salary, educational requirements, training, and employers, the aspiring video gamer receives everything needed to pursue their game-playing as a career. This fine guide needs to be on the shelves of any high school career library or public library strong in business and career planning.

Diane C. Donovan
California Bookwatch

Finaly the 100% blunt ugly truth about making video games!.......2006-11-30

I can just imagine gamers walking into Game Stop seeing this guide and getting big dreams of getting paid to play video games. This book crushes those dreams once and for all. The book tells the good and the bad of what it is like in the video game industry. And the reality is that making games isn't easy or always fun.

However if you feel like you can cut it and the warnings don't scare you the book does list practical no nonsense tips about how to approach breaking into the industry. That's where this book differs from other books about getting into video game making (Like the Game Career guide from Game Developer Magazine) this book gives specific tips relating to each sub-field of the video game industry it covers.

This book is not a technical guide however. I would have liked to see recommended reading for each job category. The book struck me as just a large compilation of opinions of video game industry members with some weird comments thrown in by the authors. The comments can be amusing but at times they where distracting and at worse condescending. As a programmer I was irked at the stereotyping of programmers and repeated usage of the words code monkey throughout the chapter "Technical Jobs". Overall enjoyed the book and found valuable info but I was expecting a little more professional presentation of the material so I gave it 4 stars instead of 5.

Average customer rating:

Horribly designed, can't stop puking
Beginner's Guide to Branding...
Future oriented
The Best Book on Branding

Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Robin Landa
Manufacturer: Cengage Delmar Learning
ProductGroup: Book
Binding: Paperback

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Similar Items:

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
The Brand Gap: Expanded Edition
Branding: From Brief to Finished Solution
Advertising by Design: Creating Visual Communications with Graphic Impact
The Dictionary of Brand

ASIN: 1401848877

Book Description

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Customer Reviews:

Horribly designed, can't stop puking.......2007-03-01

I've never seen a book so poorly designed since my junior high health book. I thought this book looked good based on other reviews on amazon but once I opened it up all I see is horrible design. The book is based on an atrocious grid, with horriblly uninteresting typography, and a "let's try to hit every base, even if it's only for a couple of lines" attitude to the content.

The content is written like a junior high essay. I don't mean in the way the author articulates herself, what I mean is how she touches on subjects so briefly as if she was required to by somebody else. The intro for example contains a brief (brief brief) history of just about every part of design, but in a bulleted format like she was giving a lecture. There's just no heart in the content.

Overall, the whole thing looks like a powerpoint presentation and I'm so disgusted by what I see that I can't even get past the first two chapters. I'm selling this book and getting my money back for something more worth while.

Beginner's Guide to Branding..........2006-11-06

Good book for newbie advertising professionals. Unlike other theory books, this follows a step by step guide for creating a brand.

Make sure you understand what a brand is first, though... read "The Brand Gap" first.

Future oriented.......2006-03-20

I've read all the current and classic books on branding and brand identity. No one author, other than Landa, really sees the future of branding so clearly-Landa tells it like the big guns at Ogilvy and Landor! Love the term "experiences" which includes the audience as a major player in the brand.

The Best Book on Branding.......2006-01-05

I have been creating and teaching about brand experiences for almost twenty years and Robin Landa's book is the best I have ever read.

Exploring Typography (Design Exploration Series)

Average customer rating:

Great job!
Exploring Typography

Exploring Typography (Design Exploration Series)
Tova Rabinowitz
Manufacturer: OnWord Press (Acquired Titles)
ProductGroup: Book
Binding: Paperback

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Typography | Graphic Design | Computers & Internet | Subjects | Books

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Similar Items:

Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
Exploring the Elements of Design (Design Exploration Series)
Typography Workbook: A Real-World Guide to Using Type in Graphic Design
InDesign Type: Professional Typography with Adobe InDesign CS2
Graphic Design Solutions, Third Edition

ASIN: 1401815057

Book Description

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

Customer Reviews:

Great job!.......2007-01-10

I teach at a 4 year university and had been unhappy for a while at the textbook we were using; but like any big ship, it takes a while to steer in another direction. In the meantime, I had a lot of time given to checking out possible exchanges and I was so glad that I found this book. It is everything many of the others in its genre are not.

One issue from a previously used textbook was the layout and the amount of material being presented. It was not only clumsy for a book on typography, but tragically full of errors; in spelling, grammar and facts. This book, "Exploring Typography," covers all of the important information for a first introduction into the subject. It gives a nice overview of the history of written communication starting with pre-historic man, up to the present digital era we are in. It also challenges us to think outside of where we are now and to grasp typography's place in the future.

The thing I enjoy perhaps most about the book is its easy layout. Students often have so much to read in their studies, and sadly many only skim the surface for the relevent information to get by. The layout is broken into bite-sized paragraphs, lots of images and consequently keeps their interest longer. A number of chapters highlight a present-day typographer or designer, which gives students a look at their upcoming peers as they look toward graduation.

For those interested in using the book as a textbook, I would certainly recommend having a look at it. It is a very easy-to-follow book for any age level and is definitely worth exploring. Tova Rabinowitz has done a very nice job in supplying future and current designers with something they can tangibly use and apply into their design.

Exploring Typography.......2006-05-26

Thomson Delmar Learning just sent me the book Exploring Typography to review for use in my classroom. I think it is one of the best on the subject and know it will be adopted for use in my classes. I teach at an independent high school in Vermont and also at the state college near by. The book is well organized and the illustrations are great. It must have taken a lot of effort and time to write; I am always in awe of someone that can bring light to a difficult and confusing subject such as typography....great book!!!

Gardner's Guide to Internships at Multimedia and Animation Studios (Gardner's Guide series)

Average customer rating:

The Internship Bible for Animation, #1
very useful
Misleading Title, Mixed Content

Gardner's Guide to Internships at Multimedia and Animation Studios (Gardner's Guide series)
PhD, Garth Gardner
Manufacturer: GGC Publishing
ProductGroup: Book
Binding: Paperback

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Careers in Computer Graphics & Animation (Gardner's Guide Series) (Gardner's Guide series)
Your Career in Animation: How to Survive and Thrive
How to Get a Job in Computer Animation

ASIN: 158965000X

Book Description

Gardner's Guide to Internships at Multimedia and Animation Studios profiles hundreds of computer graphics, animation, multimedia companies in the USA and Canada where internships are often available. A valuable directory for students seeking to enter the computer graphics and animation field. Researched categories includes: areas of specialization; number of employees; description of company achievements, mailing address, phone and fax numbers, web address, preparing resumes, portfolios and demo reels. Indexed by geographic location of studio; and alperbetical by the name of the studio. This book is your direct link to hundreds studios that often seek interns in the summer, fall, winter, spring and year-round.

Customer Reviews:

The Internship Bible for Animation, #1.......2002-06-03

I found this book to be the Bible for finding an internship in animation. Lots of animation companies, great descriptions of the companies, and advice on writing my resume. I was able to find an internship in the field. I highly recommend this book for high school seniors and college students in CG. I also recommend "Careers in Computer Graphics and Animation" these are two well needed resources.

very useful.......2001-12-23

This books was very helpful in identifying the companies where I can apply for an internship. I live in Los Angeles but did not know how to locate and contact the companies in my area. This is a very useful book!!!

Misleading Title, Mixed Content.......2001-09-29

In purchasing this book, I had little information to guide me beforehand; I made the decision based on commentary on other works by this author, the title, and my need for information on internships in this field.

I found myself greviously disappointed. While the information capsules about the employers are indeed helpful, no specifics were given for internships these employers might or might not offer. Instead, the contents of the book (aside from some prefatory material providing poor advice about resumes and cover letters) act as a directory to employers. While I am not discounting the helpfulness of such a directory, the misleading title and the quality of the prefatory material leave this reader with a very low opinion the party responsible for misleadingly marketing this volume.

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