Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Books That Waste Time.......2007-10-23
Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.
Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.
Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.
In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Average customer rating:
- A tool that can't break!
- CAN'T BEAT THIS FOR THE PRICE
- What you need on the shop floor:-)
- OUTSTANDING!
- The Greatest Lean Book Ever Written
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The Lean Pocket Guide
Manufacturer: MCS Media
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Similar Items:
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The Lean Manufacturing Pocket Handbook
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The Lean Six Sigma Pocket Toolbook: A Quick Reference Guide to 100 Tools for Improving Quality and Speed
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Lean Thinking : Banish Waste and Create Wealth in Your Corporation, Revised and Updated
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The Lean Manufacturing Employee Training Manual
ASIN: 0972572805 |
Book Description
The Lean Pocket Guide is designed for use as a convenient, quick reference as you learn and implement lean manufacturing tools and techniques. It provides valuable insight into the nuances of lean from a team of lean sensi's throughout the world.
You can put your finger on any entry or lean concept, term, tool, or technique within a matter of seconds! With the simply, clear illustrations, this is definitely meant for use on the shop floor.
Also, included is this Pocket Guide is a ready-to-submit Suggestion Form to get those ideas into action, NOW!
Customer Reviews:
A tool that can't break!.......2007-01-09
This little book is full of great ideas and concepts and can help you out on the job, but also if you are a person looking to become familar with these concepts, this is a great book to read.
CAN'T BEAT THIS FOR THE PRICE.......2006-05-15
I recently purchased the Lean Pocket Guide (published by MCS Media, Inc. i.e., The Lean Store) and found it to be the most book for your money that is on the market. This book set the standard for good, informative information on Lean. The illustrations and explanations were perfect for the folks on the shop floor, as well as my supervisors.
A Lean book that practices what it preaches!
What you need on the shop floor:-).......2006-03-30
Hello, this little booklet is excellent. You get all information on lean concepts in your palm and right where you need it -not at your desk- but on the shop floor.
Even better would be customized country versions to spread the lean culture widely amongst companies;-))
Regards
Ralf Lippold
OUTSTANDING!.......2005-08-20
The Lean Pocket Guide is undoubtedly the best value Lean book ever written. All the Lean tools are clearly defined, along with good, simple illustrations. The Key Points at the end of each section provide additional insight into Lean applications. All our employees have one of these. It was very rewarding to see - on the day following giving these to our employees (there was an employee that did not particpate very often in our teams) having The Lean Pocket Guide opened on his bench to the Standard Work chapter. I need say no more!
The Greatest Lean Book Ever Written.......2004-09-04
This is by far the best and most comprehensive book on lean terms and concepts in the market. The group of authors certainly understand and know the ins and outs of Lean. The illustrations, graphs, directions, key points are superbly explained like no other book..and I have read them all. Fantastic job authors!
Book Description
Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste.
This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. Information Dashboard Design will explain how to:
- Avoid the thirteen mistakes common to dashboard design
- Provide viewers with the information they need quickly and clearly
- Apply what we now know about visual perception to the visual presentation of information
- Minimize distractions, cliches, and unnecessary embellishments that create confusion
- Organize business information to support meaning and usability
- Create an aesthetically pleasing viewing experience
- Maintain consistency of design to provide accurate interpretation
- Optimize the power of dashboard technology by pairing it with visual effectiveness
Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University of California in Berkeley. He is also the author of Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Customer Reviews:
Buy this Book!.......2007-09-12
This book is great, it gets to the point, tells you what you need to know, provides many examples and is entertaining at the same time. The people who are still fascinated by all the colors in their kids Crayola boxes probably would object to some of Few's points.
Over-raed approach to stern looking dashboards.......2007-09-03
The key elements of dashboard design (avoid clutter, focus and limit visual cues, beware of rainbow colors, carefully chose when to show numbers, tables or (appropriate) graphs), converted in a very lengthy and expensive piece of litterature. And the results is by all accounts debatable in terms of look and feel, in particular as very little attention is given to who your audience is...
I would not recommend this book.
Another Tech Book Killed by Frills and Filler .......2007-09-02
There can be no doubt that the pages of this book contain some of the most original and decisive ideas about dashboard design of any book to come out on the market. Yet this strength cannot quite redeem it. This book is mostly pictures, figures, and graphs, many of which are not needed. The same could be said of dashboards in general. The prose is watered down and childlike, as if the author would spoon feed his ideas, one per chapter, to an infant audience. In the end I am forced to conclude that, like many tech books in HCI, a hard core text filled with complex ideas, lean, well-written chapters, and something like wit is both outside the reach of its authors and outside the bounds of contemporary techie marketing. This book may sell, but it does nothing to promote a sophisticated, confident HCI core at a time when awareness of the profession is still patchy. It will be a great day for HCI when its "Gurus" stop condescending to their audience.
Excellent Treatment of the Material.......2007-08-17
This is an easy to read book which does a fantastic job of conveying the topic material. I strongly agree with Few's perspective and think that you wouldn't go wrong with a design that's in alignment with this book.
Great design principles.......2007-08-08
This manual is a great resource for best practices and principles for designing dashboards. It doesn't matter if you buy or build, the material is golden.
Book Description
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. The table of contents follows the same process as an advertising agency. Like other aspects of business, good advertising is the result of hard work and careful planning. The new edition of Advertising and Integrated Brand Promotion illustrates how to best accomplish this.
Book Description
Included in this book are explanations of all the steps needed in planning, testing and executing the startup of a successful magazine, giving the reasons for and examples for each step.
Customer Reviews:
THE BEST!!! This one is the best out there.......2005-11-24
you can skip to any chapter and read that topic without having to read the first chapters. Go to what you inquire and the author will present it as standalone material. THis is like the bible of Magazine How-to books...
A Tough Read.......2005-09-05
I found How to Start a Magazine by James Kobak difficult to read and somewhat depressing. The promises on the cover, in my humble opinion, we never fulfilled and the textbook-style format was flat. I felt as if, rather than a telling me "how to" he was telling me all the reasons "not to." He also came from only one perspective--that of a large scale, national publication. My goal is to build a local business-builder magazine. Therefore, much of the information was irrelevant for me. Based on the cover promises, I thought I'd found the ideal book for my needs. It didn't deliver.
A wealth of information.......2004-06-02
So you want to start a magazine? It won't be easy..it won't be fast--and it definitely won't be cheap!
Author James Kobak took up the unthankful task of trying to write a user-friendly guide to a profession that many magazine publishers study for four years or more at a university or college.
For the most part, Kobak does a pretty good job. He is obviously enthusiastic about the subject. He has been direct witness to the start-up and/or purchase of many magazines. So he knows his subject.
The reader faces one big challenge. Reading this book is like scraping the top off a mountain. Once the reader moves past the initial "you can do it" enthusiasm of the first few chapters, s/he is immediately faced with the immensity of the task that starting a magazine may present. By the time Kobak closes up his last few chapters with the drudgery of statistics, bookkeeping and forecasting, the shackles of optimism will have rolled away from the reader's demeanor and the reality of his/her endeavor will stare him/her boldy in the face.
There is so much information crammed into the 300-some pages of this book that I ran my highlighter dry trying to capture it all. Kobak writes in an unintimidating style for those new to publishing. That said, however, the information is sometimes muddled by sloppy editing and the author's occasional lapses of clarity in his writing.
For its wealth of information alone, this is a must read for anyone who plans on starting a publishing venture without going the college route. Kobak eplains very clearly that starting a magazine is not inexpensive. Perhaps that is why he priced his book so reasonably. So that we readers could learn that fact first.
A relief..........2004-01-23
Every single book that I'd ever picked up about the magazine business was pretty cut-n-dry and hard to understand (vocabulary wise) with entirely too many numbers that made me go "???" But this book was conversational and informative. I found out some things that I didn't know about from the magazine I was writing for. It's a great way to learn about the magazine business if you're starting it on your own or just to understand the behind-the-scenes of what the owners do. He lost me in the end with the numbers but I still enjoyed it.
Great for Experienced Publishers Too...........2003-12-14
How to Start a Magazine is a must read for anyone thinking about starting a magazine, and anyone currently in the business. While the book targets the wanna-be publisher, it is also one of the best books I have read for experienced magazine professionals too. Kobak masterfully describes all of the key competencies of magazine publishing in a straight forward no nonsense manner. Unlike many texts on this subject, this book is full of practical real-life examples of what to do, and what watch out for. The author also does an excellent job of exploring how to expand the business of established magazines into international markets, book publishing, list rentals and custom publishing. This book is well worth your time and money.
Book Description
MEDIA PROGRAMMING: STRATEGIES AND PRACTICES is an exciting book that will provide you with the most accurate and current information on the techniques and strategies used in the programming industry. This innovative text covers everything from how programs are selected to the limits of media programming.
Product Description
The Exceptional Presenter is written to provide the essential skills, techniques and strategies necessary for you to present at an exceptional level, to any audience, in any venue. The cost of being a less than exceptional presenter is more than you can afford. Woven through every chapter is a proven formula that has worked for the most senior professionals in government, business, the media and education. It can work for you! Make this book your personal diary and carry it with you on your way to becoming an EXCEPTIONAL PRESENTER. To read the table of contents and Chapter One, go to www.theexceptionalpresenter.com
Customer Reviews:
Raise your batting average.......2006-03-11
Not only is Koegel's book the perfect "how-to" manual for public speakers, Koegel's simple (yet seldom followed) guidelines have been very effective for the sales professionals within my organization. A company may have a great product or service, but they will lose sales unless they can effectively communicate their value proposition. Make every presentation, including marketing presentation count - Koegel's techniques have raised the "batting average" of my firm's sales team. This book is a must read for public speakers, managers AND sales professionals.
The Exceptional Presenter is also an exceptional writer.......2005-12-19
If only all self-help books were like this one...
Informative, clear, helpful, short and to the point.
In the past few months since I purchased this book I already used what I learned on numerous occasions, and to great results (read: standing ovation!).
I consider myself a good presenter already, but Mr. Koegel really pointed out some issues that I'm trying to improve so I can become exceptional.
In short, if you speak in public, get this book!
Outstanding!!! .......2005-09-25
I read this book while waiting between flights at an airport in Florida. As a motivational speaker, I can truly say that I have never read anything better on the subject of how to be an outstanding presenter.
I will recommend this book to anyone in business..........2005-03-03
I just completed this book and it was perfect! There are only a number of sales tools I would require for all my sales people and this in one of them. My only regret is that I did not have such a book years ago!
The Exceptional Presenter is Exceptional.......2004-06-15
This is an excellent book especially for people that are new to public speaking. It helps allay the fears with humor and simple, easy-to-follow instructions. I would recommend this book to anyone who might have a presentation to make and is a little nervous or unsure of how they will do.
Book Description
Who Is Talking About You?
Master the art of word of mouth marketing with this fun, practical, hands-on guide.
Foreword by Seth Godin and Afterword by Guy Kawaski.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work.
Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed.
Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Customer Reviews:
How to get people talking about your company.......2007-10-18
People love to talk. Now, thanks to the Internet, they also like to post reviews about the products and services they have experienced. This combination of people talking and a new democratic medium has helped create a variation of marketing based on word-of-mouth. Of course, any good business owner recognizes that word-of-mouth, or customer referrals in the old lingo, is a time-tested form of marketing. But the new twist is that, thanks to increased ad costs, more intense competition and smaller budgets, marketers are stretching to develop new tactics. Enter author Andy Sernovitz and the word-of-mouth concept. The author contends that this is a novel idea, but is it really new? Probably not. Most of the ideas are self-evident and Sernovitz tends to repeat them. While we love a new thing, readers instead might see this as an updated look at a known phenomenon: the power of neighbors who talk to each other.
basic concepts presented as something fresh and radical.......2007-10-07
I've just gotten into WOM marketing and so I assumed that my knowledge on the subject is limited. After reading this book, however, I came to think that I could be a marketing guru as well. The ideas described in this book could be summarized on three pages and still those pages would not be worth reading! Rules such as: make your message interesting or make it short or make it easy to remember are obvious for all those who are capable to think logically. Others (e.g. Chinese banquet example) are simply ridiculous!
I expected to learn a lot from this book. I learned nothing new. Plus, the book appear to contradict all the rules he lists: it could definitely be shorter and more interesting!
Exciting message, accessible style.......2007-10-04
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.
I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.
First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!
"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
Left feeling teased, and a little cheated........2007-10-03
I was really torn between giving this book three or four stars. What inclined me toward four was that I didn't get a straight run through it, but instead was three quarters of the way through and had to put it aside for a week-which is a long time to put reading aside and then pick up again without it losing a great deal of its momentum. So, I went with the higher scoring in the belief that I would have had a more positive experience with the material if it had not been for a circumstance beyond the author's control.
That being said, you may still be wondering what I found lacking to keep it from getting five stars. First of all, I don't hand five stars out like candy (and I wish a lot of other reviewers would follow that lead, as it seems as though there are an over-abundance of five stars over at Amazon). I feel that a five star rating is for the exceptional. A four star is for the good. Three stars for the nominal, with two and one stars relegated to the bad and really stinky. I steer away from half stars as that smacks of indecision (and would require me having to add those images to my library and they are difficult to come by).
I rate this book at four stars because it is good. It is not exceptional. If you're purchasing as marketing advice, it will provide you with enough to know that you need to buy more books by other authors that go into a good deal more detail. If you've already purchased a couple of marketing books, it will reinforce what you've already read and give you a good pep talk to keep you motivated. It is not going to enlighten you to anything new (unless it's your first purchase of marketing material-in which case see point above about now knowing you need to buy more books).
As a writer, publisher and editor myself, I have to make one comment about the writing-more precisely the voice, or tone, of the book. I received the distinct impression that Mr. Sernovitz saw a trend of sales in marketing books, whipped one together with no real effort or research beyond what he already knew off the top of his head (which is considerable-no argument from me there) and tossed it out onto the market. Again, as in one of my prior reviews of a different book, I wish the author had taken more time, gone more indepth, researched and added to what he already knew and given us a real read. In many ways I felt teased, and a little cheated.
Empower your customers.......2007-09-19
I typically gauge an effective marketing book by how much actionable information is provided. My measure is simple, lots of earmarked pages indicates good ideas that can be impactful. After reading this book on the train I had 12 ear marked pages and had left myself three voicemails about ideas my company could implement immediately.
If you want to make a measurable improvement in your marketing programs and empower your customers, buy this book.
Thanks,
David Baeza
Area Vice President, Customer Acquisition
Citrix Online
GoToMyPC
GoToMeeting
GoToWebinar
GoToAssist
Average customer rating:
- Not for Beginners
- Same Book As Audio In Media With Infotrac
- An industry primer
- Sound God
- Never is late to learn
|
Audio in Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
Stanley R. Alten
Manufacturer: Wadsworth Publishing
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Binding: Hardcover
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Similar Items:
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Television Production Handbook
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ASIN: 0534630464 |
Book Description
In this market-leading text, Stanley Alten, an internationally recognized scholar and expert in the area of audio production, provides students with an introduction to the basic techniques and principles needed for audio production in media. The text has helped professors effectively teach this technically based course to the introductory audio production student through its clear and current illustrations and photos and student-friendly writing. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process -- from planning to post-production.
Customer Reviews:
Not for Beginners.......2007-02-25
If, as this book claims, is a beginner's guide offering a nontechnical approach, than I am the Queen of England. I have an advanced degree, am published myself and work as a college professor in another field, but for all practical purposes, this book might as well as be in another language. If this book is truly for beginners, it would avoid sentences like "There are two parallel signal strengths, channel and monitor. In the I/O section, equalization and other signal processing can be delegated to the monitor system for auditioning without effecting the signal being sent to the multitrack recorder, or the signal can be sent to multitrack recorder, or both." Sure.
The editors at Wadsworth should have caught this, but my guess is no editor ever read it. Expensive and frustrating.
Same Book As Audio In Media With Infotrac.......2003-05-16
This text is a broad-based approach to audio for radio/TV/film, and music recording. The emphasis is on audio for production students rather than for engineers, and the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process-from planning to post-production.
An industry primer.......2002-12-31
This was my college text for Broadcasting in 1984/85 and I taught Radio Production from this book. I am a video editor (Avid) and a freelance audio engineer having mixed/recorded over 500 music performances. I STILL reference this book. It is easy to understand, direct and thorough; maybe the only textbook you might keep.
Sound God.......2000-07-27
I have had Stanley Alten for a professor and he knows what he is talking about. He is the know-all be-all of sound. His books are easy to read and to understand and great for people learning sound techniques.
Never is late to learn.......1999-08-05
The most important in this book is that you can find anything about sound. I mean 1) fundamentals in sound 2) technology from past to future and 3) aplications. This book speaks of any thing in sound for any aplication (TV, studios, acoustic ect)
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Books Index
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