Book Description
In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
Customer Reviews:
The Mass Collaboration Gold Mine.......2007-10-19
This book hammers home a 21st century no-brainer. "It's all based on a principle the new generation of Web start-ups learned from the open source software community: There are always more smart people outside your enterprise boundaries than there are inside."
While it has mixed reviews ("made me feel alternately like Christopher Columbus and Grandpa Simpson"), it's an important addition to your organization's resource library.
Tapscot and Williams deliver fascinating case studies of companies that have opened up their internal secrets/data to the world so "mass collaboration" can help them solve big problems. Procter & Gamble did it and so did a failing Toronto-based gold-mining firm. In 2000, Goldcorp, Inc. ran a contest, the "Goldcorp Challenge," with $575,000 in prize money--and posted all of the mine's proprietary data on the web. The request: help us find more gold. The result: "More than 1,000 virtual prospectors from 50 countries got busy crunching the data."
Mass collaboration from the most unlikely sources and disciplines targeted new mother lodes on their 55,000-acre property. It worked: $100 invested in the company in 1993 was worth more than $3,000 in 2006.
There's a core value here (a biblical one) for faith-based organizations and churches: it's all kingdom work. It's time to open up and work together versus holding your ministry close to the vest. (It's not your ministry anyway!)
Read this book and then ask your team these questions: 1) What's our biggest challenge in the next 12 months? 2) Would mass collaboration help us solve it? 3) Do we operate as if the smartest people are INSIDE our organization or OUTSIDE our organization? Why?
Future Shock 2.0.......2007-10-14
Reading this 2006 book made me feel alternately like Christopher Columbus and Grandpa Simpson. Co-authors Don Tapscott and Anthony D. Williams define a near-term future of breathtaking wonder and innovation, yet I came away finding their best-case scenario hard to swallow.
"Wikinomics" describes existing business models in various industries, from which it extrapolates their ongoing development as part of a larger revolution of revolutionary openness, "on par with the Italian renaissance or the rise of Athenian democracy," the authors write. "Mass collaboration across borders, disciplines, and cultures is at once economical and enjoyable."
Like a lot of other posted reviewers here, I found "Wikinomics" too gushy and jargony, throwing up random-sounding words like "ideagoras" and "prosumers" as if their very existence connoted concreteness of often-fuzzy notions. The book's airy dismissal of copyright law and the protection of intellectual property rights as old thinking annoyed me immensely. And the notion of a future of non-hierarchal business enterprises strikes me as a terribly naive misreading of the most important aspect of the equation: the human element.
But give Tapscott and Williams points for presenting their case for futurism in a way that often feels quite compelling. They start with perhaps the best such example, by presenting the case of a Canadian mining company that, stymied in their search for gold, opened their records up to the outside world through online file sharing, soliciting ideas about where in their vast mine network they should dig for rich veins. The resulting influx of new thinking catapulted Goldcorp from a $100 million company to one worth $9 billion.
Tapscott and Williams take the success of Goldcorp and look for other industries where similar ideas have been practiced with similar results. With some, like this website, the fruits of innovation are immediate and obvious. With others, like old-guard conglomerate Procter & Gamble, success has been nearly as profound in more subtle ways.
The authors score some points, but also spout a lot of obvious Panglossian hyperbole. Wikipedia is as accurate as the Encyclopedia Britannica (better check that with John Seigenthaler). The youth-oriented website TakingITGlobal is like a new United Nations in embryonic form.
But their viewpoint has obvious value, too, and applicability in the world around us, even beyond the net world from which "Wikinomics" springs. Looking at the reinvention of BestBuy through its acquisition of Geek Squad, or how the workplace itself is changing shape to adapt to faster-moving, less-centralized structuring, is "Wikinomics" at its most challenging, and best reading.
I didn't put down this book convinced I saw the future, let alone a good future. But I did feel myself thinking differently about life and work than when I first picked "Wikinomics" up. Maybe that's the point.
Great Book to Read.......2007-10-02
Wikinomics: How Mass Collaboration Changes Everything
As I refresh my professional career for the second decade of the 21st Century, I decided ro read this book, and I was not wrong. This is a most read book for everyone that's looking to stay relevant in the digital economy and the disrupting collaboration paradign. I highly recommeded.
Good, but not critical enough and scores high on the buzzword-meter.......2007-09-12
The book gives a quick tour of the new collaborative ways in which people aggregate and process information. It points out that collaboration can also be applied to produce new 'stuff', outside of software and even applying to manufacturing. It makes for interesting reading for people who a) know something about open source and want to know about its business implications and b) managers who don't know about open source/collaboration but would like to.
It is, imho, less interesting for those who want in-depth answers to the real thorny _business_ problems around open-source. I.e. How to make money at it, if you want to. It hints at important questions such as rewarding the community at large, not losing the family jewels as you open up, etc. Unfortunately, it never quite gets down to specific recommendations beyond "you have to find the right mix of proprietary vs. open source IP".
Not to criticize it overmuch. Wikinomics often jars your thinking with insightful nuggets. For example, it cites Goldcorp as the example of a mining company which opened up its secret prospection data to outsiders. Wikinomics, probably rightly, uses that as a counter-intuitive example of enlisting external help for a type of company that never shares that kind of data. Hmmm, why not share? If the prospection data applies to land on which only your company can operate, isn't that a pretty safe gamble? I don't know, really, but the point is that the anecdote makes you think of things differently. Same with IBM's success at getting a new OS (Linux)almost for free, while gathering goodwill from the community and genuinely collaborating. How far Big Blue's embarrassing anti-trust proceedings seem now...
Less helpful is Wikinomics' recurring use of cherry-picked anecdotes by sector, rather than a broad analysis of various businesses. First of all, it rarely compares its chosen 'smart companies' to their competitors. Yes, BMW is opening up. Does that make their cars any better? How is their stock doing? vs. Toyota? How is their reliability? How innovative are their cars?
Red Hat is a huge success story in Linux, but its dominance also highlights the relative failure of other Linux vendors. No explanation is given for that - network effects? first mover?
I would have welcomed some case studies of failures for big corporations in opening up. What caused those failures? What can be learned from them?
Google is also cited as a big example of openness. That is only partially true and could have served to highlight the necessary(?) split between proprietary information and public openness. Google opens up its APIs and the search is certainly free. I am a big fan myself. However, they have not chosen to release much code back to the community (cf. MapReduce) , mostly by sidestepping the GPL because they don't distribute their software. Their choice, and probably motivated by good business logic. Apple also walks a fine line between leveraging open source and keeping its business very much a secret.
This is just the kind of case studies Wikinomics could sink its teeth into, but it spends way too much time gushing over all the boundless possibilities of collaboration.
Conclusion: a good eye-opener but take it with a grain of salt. Note that my perspective is that of a developer interested in open source _and_ business profits.
An interesting read........2007-09-04
I liked this book, and it opened my eyes to many other "community-driven" technologies/companies. While I thought a lot of the ideas were very "common sense", it was well written, and had some great anecdotes. I recommend this book for anyone interested in social networking, building communities, etc.
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Books That Waste Time.......2007-10-23
Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.
Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.
Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.
In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
Average customer rating:
- wonderful
- Common sense isn't so common
- A great resource
- Still works after 70 Years
- Wanna build your network - listen to Carnegie !
|
How to Win Friends & Influence People
Dale Carnegie
Manufacturer: Pocket
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ASIN: 0671723650 |
Amazon.com
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price
Book Description
You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!
For over 50 years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.
Now this phenomenal book has been revised and updated to help readers achieve their maximum potential in the complex and competitive 90s!
Learn:
-
The six ways to make people like you
- The twelve ways to win people to your way of thinking
- The nine ways to change people without arousing resentment
and much, much more!
Customer Reviews:
wonderful.......2007-10-22
I recommend this book, it changes your way of thinking and it has also helped me in my marriage in many ways
Common sense isn't so common.......2007-10-22
This book could be summed up by using the tired cliche; "you catch more bees with honey than vinegar".
Apparently, that train of thought isn't common with some people, thus, even the need for books of this nature. As a refresher on basic people skills which candidly should have been learned as a child this book is outstanding.
However, one must remain cognizant that how one dealt with people 70 years ago is vastly different from today. People are a product of their environment which has changed tremendously over the years, hence people change and how you deal with them should as well.
Nevertheless, most basic people skills still apply, however, they are only equally as affective if all parties involved are playing by the same set of rules laid out in this book.
For example, if you spend the majority of your time seeing things from the other person's point of view and in return they do not take the time to see it from yours, how is that helping you? I see how it helps them, but not so much you.
That is the overall, problem with this book. All parties have to follow this brilliant plan in people skills for it to be "equally" affective which unfortunately, wont happen in most cases.
In conclusion, this book advocates being nice (letting the other person talk, seeing things from their point of view, never telling someone their wrong, etc.) However, to end my review with another cliche:
"nice guys finish last"
A great resource.......2007-10-18
this is a must for anyone interested in social behavior. Or have just ever wander what makes certain people tick.
Still works after 70 Years.......2007-10-17
This has been a standard for 70 years for good reason. It teaches basic interpersonal skills and good manners. It works especially well with introverts that need help with one-on-one relationships.
Its age would seem to be a negative, but it actually works as a positive. It reminds us that good people skills are not a fad; they are timeless and often neglected in today's educational system.
If you interact with people at all, this book is an essential part of your success in your interactions.
Wanna build your network - listen to Carnegie !.......2007-10-14
Winning friends and influencing people is not an easy thing. Are you gregarious? Do you want to be a networking juggernaut? You should listen to what Dale Carnegie says.
"Do you want to get the attention of others? Watch out what actors do in advertisements and movies". This is such a simple technique that we all fail to recognize in our day-to-day life. "Do more listening than talking" - hmm, another simple technique. Carnegie explains how you can win friends and influence people, with a lot of stories.
This book is a must-read for those who want to build their network.
Average customer rating:
- Rosetta Stone of Hypertext
- Well done!
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The New Media Reader
Manufacturer: The MIT Press
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ASIN: 0262232278 |
Book Description
This reader collects the texts, videos, and computer programs--many of them now almost impossible to find--that chronicle the history and form the foundation of the still-emerging field of new media. General introductions by Janet Murray and Lev Manovich, along with short introductions to each of the texts, place the works in their historical context and explain their significance. The texts were originally published between World War II--when digital computing, cybernetic feedback, and early notions of hypertext and the Internet first appeared--and the emergence of the World Wide Web--when they entered the mainstream of public life.
The texts are by computer scientists, artists, architects, literary writers, interface designers, cultural critics, and individuals working across disciplines. The contributors include (chronologically) Jorge Luis Borges, Vannevar Bush, Alan Turing, Ivan Sutherland, William S. Burroughs, Ted Nelson, Italo Calvino, Marshall McLuhan, Billy Kl?Jean Baudrillard, Nicholas Negroponte, Alan Kay, Bill Viola, Sherry Turkle, Richard Stallman, Brenda Laurel, Langdon Winner, Robert Coover, and Tim Berners-Lee. The CD accompanying the book contains examples of early games, digital art, independent literary efforts, software created at universities, and home-computer commercial software. Also on the CD is digitized video, documenting new media programs and artwork for which no operational version exists. One example is a video record of Douglas Engelbart's first presentation of the mouse, word processor, hyperlink, computer-supported cooperative work, video conferencing, and the dividing up of the screen we now call non-overlapping windows; another is documentation of Lynn Hershman's Lorna, the first interactive video art installation.
Customer Reviews:
Rosetta Stone of Hypertext.......2004-06-15
This huge tome is a must have for anyone who wants to deeply understand hypertext and its precursors. From William Burroughs to Doug Englebart and Augosto Boal to Ted Nelson this book presents a huge range of articles (and discursive commentary) of interest to computer scientists, writers, new media workers, artists and everyone in between. This is one stop shopping for new media literacy with over 800 pages of good stuff, much of it very hard to find outside of this volume.
Well done!.......2003-03-18
Fascinating, thorough in its analysis, beautifully designed reader/player. Good, well-rounded selection of texts and new media objects with no attempt to be exhaustive (to the editors' credit). I plan to use it as one of the texts in an upcoming university course.
Book Description
"After-death communications," or "ADCs, " occur when someone is contacted spontaneously and directly by a deceased family member or friend, without the help of any medium. The authors' research shows that these spiritual experiences offer hope, love, and comfort for thousands of people. Included are more than 350 first-hand accounts of those whose lives have been changed and even protected by messages or signs from the deceased.
Customer Reviews:
Hogwash.......2007-10-13
I wish this were true, but it's bunk. Grieving is a difficult business, and we should not try to pretend we're still in touch.
Real life accounts.......2007-08-23
The writer compiles real life stories in the words of the person experiencing the "visit", message, etc., from beyond. Very touching.
we dont die.......2007-04-27
knowing there is life after death is a great comfort this book will help you if you have lost someone close well written another great book which will give you comfort is the calling of your true self elizabeth anne bell both well worth reading these spiritual people have been in touch with the other side so much truth in the readings
Interesting.......2007-04-12
Although this book gets bogged down sometimes in explaining an account of an ADC (After Death Contact) after you have just read the account, it is very interesting. If you are open to such experiences, this book will bring you comfort in confirming that life goes on in other forms.
Very good reading..............2007-04-07
This book will inform and inspire
you so I would recommend this book to
anyone who is searching for truth
and meaning in life. Very useful.
Book Description
Tired of the Hollywood Left-and the vast network of liberals in elite positions-who always bad mouth America? Well, so is feisty radio sensation Laura Ingraham-and she has the answers in this pugnacious, funny, and devastating critique of the liberals who hate America.
Customer Reviews:
The Truth Hurts, The 'elites' are not elite!.......2007-08-20
Political commentator and radio talk-show host Laura Ingraham decries self-styled "elite" groups who believe themselves superior to those with traditional American values. She singles out mainstream media, academic intellectuals, and showbiz celebrities as well as the United Nations and antireligious and pro-immigration supporters. This is an interesting book and an easy read.
Don't waste your money!!!.......2007-08-13
This book is a waste of time. It has no real substance. She constantly contradicts herself, and drones on and on about nothing.
Feels like a high school term paper.......2007-08-10
I knew nothing of Laura Ingraham before picking up this book. Never heard her radio show, never read anything (that I'm aware of, at least.) Though I agree with much of what she says, she says it in a boring, repetitive, know-it-all, condescendingly-laughing-at-the-condescending, smarmy and whiny manner. The personal asides, where she describes those she disagrees with as failed actors or once-funny comedians may work on radio, but in print just come off as mean spirited and irrelevant. We care about the views, not the source.
Besides being smug and pompous, she is a mediocre writer. (And the typos--come on, guys....) Her prose reads like someone who talks extemporaneously for a living. And I don't think I learned anything new at all. The same ideas are expressed far more eloquently by many others. Mona Charen, Daniel Flynn, Peter Wood. Go to those authors to read excellent prose and thoughtful reasoning. This is stream of consciousness blather, a product that feels rushed to market. Books written in a hurry die equally fast. Save your time. Go elsewhere.
This is entertaining as all get out................2007-07-15
Once again, the reviewers are almost as good as the actual book. The Left are convinced that the author is the devil incarnate, while the Right can't quite think of her, as one of their own. Why the left even bothers to read this, knowing her slant of things, is almost beyond comprehension. She's kind of like Coulter---they just can't get enough of this stuff. As far as the right--the mind reels.For those of us not on the extreme, one way or the other,well, let me put it this way. Unless all of you checked this book out at your local library, or stole it---she got your money, didn't she???
A culling of news stories misses the mark, which is regrettable.......2007-04-24
Laura Ingraham had a good idea: show how self-anointed elites are destroying the Constitution-based American way of life. The problem is not with her writing style, which is commendibly clear. Rather, she has collected hundreds of snippets from the news and spun them out, one after another, with often too little analysis and, worse, virtually no footnotes.
For example, Ingraham describes former Secretary of State Madeline Albright's supremely clueless performance in North Korea without a single reference to third-party sources. Yes, her accounting is accurate, but you'd only know that if you follow the news closely. The people who need to be persuaded do not, so it is important to provide sources for the few who may want to pursue the subject.
Ingraham's point is not news to many of us: the people who constitute the various elites of show business, academia, the UN and other areas are strictly of the "do as I say, not as I do" variety. Al Gore wants you to ride a bicycle, while he uses a private jet to go from point to point. College professors want their young, often gullible, students to ignore - in fact, never learn about - the more than 100 million murdered by Communists while they preach their Marxist dogma. The same academics are also in the forefront of stifling independent thinking and freedom of speech on campus. The UN, of course, is painted as the corrupt organization it is, a world body dedicated to the enrichment of its bureaucrats while it ignores human rights abuses throughout the world.
Ingraham makes her points, but not as tellingly as they could be made. A good overview of how the self-appointed doyens are trying to rip down the United Stats and destroy the Consitution, but not as effective as it could be.
Jerry
Book Description
MEDIA PROGRAMMING: STRATEGIES AND PRACTICES is an exciting book that will provide you with the most accurate and current information on the techniques and strategies used in the programming industry. This innovative text covers everything from how programs are selected to the limits of media programming.
Average customer rating:
- Not for Beginners
- Same Book As Audio In Media With Infotrac
- An industry primer
- Sound God
- Never is late to learn
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Audio in Media (with InfoTrac ) (Wadsworth Series in Broadcast and Production)
Stanley R. Alten
Manufacturer: Wadsworth Publishing
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ASIN: 0534630464 |
Book Description
In this market-leading text, Stanley Alten, an internationally recognized scholar and expert in the area of audio production, provides students with an introduction to the basic techniques and principles needed for audio production in media. The text has helped professors effectively teach this technically based course to the introductory audio production student through its clear and current illustrations and photos and student-friendly writing. Comprehensive, technically accurate, and up-to-date, the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process -- from planning to post-production.
Customer Reviews:
Not for Beginners.......2007-02-25
If, as this book claims, is a beginner's guide offering a nontechnical approach, than I am the Queen of England. I have an advanced degree, am published myself and work as a college professor in another field, but for all practical purposes, this book might as well as be in another language. If this book is truly for beginners, it would avoid sentences like "There are two parallel signal strengths, channel and monitor. In the I/O section, equalization and other signal processing can be delegated to the monitor system for auditioning without effecting the signal being sent to the multitrack recorder, or the signal can be sent to multitrack recorder, or both." Sure.
The editors at Wadsworth should have caught this, but my guess is no editor ever read it. Expensive and frustrating.
Same Book As Audio In Media With Infotrac.......2003-05-16
This text is a broad-based approach to audio for radio/TV/film, and music recording. The emphasis is on audio for production students rather than for engineers, and the text covers informational, perceptual, and aesthetic aspects of sound as they apply to each stage of the production process-from planning to post-production.
An industry primer.......2002-12-31
This was my college text for Broadcasting in 1984/85 and I taught Radio Production from this book. I am a video editor (Avid) and a freelance audio engineer having mixed/recorded over 500 music performances. I STILL reference this book. It is easy to understand, direct and thorough; maybe the only textbook you might keep.
Sound God.......2000-07-27
I have had Stanley Alten for a professor and he knows what he is talking about. He is the know-all be-all of sound. His books are easy to read and to understand and great for people learning sound techniques.
Never is late to learn.......1999-08-05
The most important in this book is that you can find anything about sound. I mean 1) fundamentals in sound 2) technology from past to future and 3) aplications. This book speaks of any thing in sound for any aplication (TV, studios, acoustic ect)
Average customer rating:
- Wow... are we not spellchecking or editing books anymore??
- Fair information, edited by a twit.
- Excellent resourse for post-modern media theory.
- Media, stereotypes, white ideologies, marginalization.
- best text reader ever for my communication major
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Gender, Race, and Class in Media: A Text-Reader
Manufacturer: Sage Publications, Inc
ProductGroup: Book
Binding: Paperback
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Media, Gender and Identity: An Introduction
ASIN: 076192261X |
Book Description
Incisive analyses of mass media – including such forms
as talk shows, MTV, the Internet, soap operas, television sitcoms, dramatic series, pornography, and advertising—enable this provocative new edition of
Gender, Race and Class in Media to engage students in critical mass media scholarship. Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.
Ten new, original essays are included in this text, along with compelling previously published articles and book chapters by both established media scholars and new voices in the field. Together with new section introductions by Gail Dines and Jean Humez, the readings provide a solid yet accessible critical introduction to mass media studies.
Features:
- Authority. Original essays
and important reprinted articles
from renowned scholars comprise this comprehensive and diverse volume
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume
- Accessibility. Work in cultural studies and queer theory is made accessible to undergraduate students
. Work in cultural studies and queer theory is made accessible to undergraduate students
- Activist Philosophy. Extensive bibliography and media resources encourage conscientious activism.
. Extensive bibliography and media resources encourage conscientious activism.
- Integrated analysis. Race is examined throughout the text rather than treated in a separate chapter.
Race is examined throughout the text rather than treated in a separate chapter.
Original essaysand important reprinted articlesfrom renowned scholars comprise this comprehensive and diverse volume . Work in cultural studies and queer theory is made accessible to undergraduate students . Extensive bibliography and media resources encourage conscientious activism. Race is examined throughout the text rather than treated in a separate chapter.
New to the Second Edition:
- Expanded coverage of "queer" representations in mass media
- New section introductions provide readers with a guide for each section
- New section on the violence debates and a new section on the Internet
- Two sections devoted to consumerism, marketing, and advertising
Recommended for courses in mass media, feminist theory, race, class, and gender, and social theory in the Sociology, Communication, and Women’s Studies disciplines. Also recommended as a general reference title for scholars and anyone interested in the representation of race, class, and gender in the media.
Customer Reviews:
Wow... are we not spellchecking or editing books anymore??.......2007-06-21
First, let me say that the premise of each article was great for a 400- or 500-level college course and prompted many heated discussions.
But, along the lines of the other reviewer... how are we to take it seriously when we come across dozens of grammatical errors, missing words (the most prevalent error) and punctuation disasters? It read as though the articles were submitted, read by a third-grader and then stuffed hurriedly into the book for publication. A quick read by the "editors" would have found the vast majority of errors.
This is not something isolated, for 3 out of the 4 textbooks I have been assigned this summer session have dozens (yes, "dozens") of grammatical, typographical and punctuation disasters -- books well into their 2nd, 4th and 7th editions. No wonder kids graduating college habitually spell "too" as "to."
Fix the errors before you print the third edition!
Fair information, edited by a twit........2004-02-15
I could not finish reading the book, because I could not take the authors seriously. The many misspellings and mechanical errors were far to distracting. This text is a worthy example of how NOT to write a book.
Excellent resourse for post-modern media theory........1999-09-14
As the media becomes one of the most dominant means by which we frame our social reality, it becomes crucial for each of us to understand how media can become a mean to someone's own end. An excellent treatment of hegemony and dominant/ prefered readings. This should be a required text in all communication/ social science programs. But it ain't bad readin' for anyone else who consumes media either, namely you!
Media, stereotypes, white ideologies, marginalization........1999-01-11
An excellent reader explaining the media's role in perpetrating common stereotypes of historically marginalized people. Includes analysis of advertising, sexual representation, TV and music. An excellent textbook for cultural studies.
best text reader ever for my communication major.......1998-12-06
broad and complete view point on the issues that face college critics in media fields. Most comprehensive text I have been required to buy with my major. Would highly recommend to other prof.s
Book Description
CREATIVE EDITING has been consistently praised by reviewers for its comprehensive coverage, excellent organization, and currency of issues relevant to editing copy. The Fourth Edition continues to live up to this reputation through consistent reinforcement and practical application of editing concepts. The book covers all aspects of editing for print and online media and provides ample practice exercises for students to demonstrate that they know how to apply principles from the text. This book does not assume that students understand grammar fundamentals. It starts with basic language skills and leads students through every phase of a professional copy editor's job. The book's textbook/workbook approach allows students to practice their skills as they learn. This edition covers editing as it relates to public relations, digital editing for Web sources and magazine editing. In addition, it includes separate chapters on communications law and ethics, along with exercises designed to help students understand practical applications of legal and ethical principles.
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