Customer Reviews:
It Resonates with Great Cases and Great Examples.......2006-11-02
This new edition of Marketing Across Cultures resonates with the great cases and great examples. It's a great stand-alone book for an international marketing course or even a supplimental text for a capstone strategy course. Not only does it gives a 'marketing immersion' but it also gives a 'cultural immersion' to undergrads or MBA students who don't have much out-of-country experience. The authors definitely walk their talk in terms of their professional experiences in the US and abroad.
excellent text for teaching and student research.......2005-08-17
One of the few marketing texts that discusses in detail the complexities of international and cross-cultural marketing. Thought-provoking. The case studies are interesting and unique, great material for class discussions and debates! A real resource for Master's level courses in marketing and international business. It's good for required reading or as a secondary text, to support a more step-by-step marketing text. The writing is sometimes a bit long-winded and not too easy to read, which is why I didn't give the book five stars.
Recommended reading for active international marketers.......1998-10-10
Our staff includes this publication in our selected list of international trade publications that we recommend to our clients. It presents a clear picture of the many factors involved in marketing products, ideas and concepts in foreign countries. A good reference to keep within reach when planning to introduce a new product or service overseas. John R. Jagoe, Director, Export Institute.
Average customer rating:
- Written in 2002 -- much still holds up in 2006 E360
- Great breadth of coverage
- What a disappointment!
- From A Former Student
- From A Former Student
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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Al Lieberman , and
Pat Esgate
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ASIN: 0130293504 |
Book Description
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.
Download Description
Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks-
Customer Reviews:
Written in 2002 -- much still holds up in 2006 E360.......2006-06-29
Hi, full disclosure here -- I've also written about this space in several books and reports including the National Assn of Broadcasters MULTIMEDIA 2000 -- HOLLYWOODUSA section I wrote in 1994 and scores of articles for Film & Video Magazine, BUSINESS 2.0 and ad/entertainment trade pubs including HOLLYWOOD REPORTER, digitrends.net and imediaconnection.com where I still write about emerging entertainment platforms. But onto this book. Also I don't thing I've met either of the authors Al or Patricia FYI. Al's a professor of NYU and Patricia is the exec editor of Entertanment Managament magazine which I've never seen -- I'm sure it's good. (Couldn't find a link online) Anyway -- 12 chapters covering such topics as 1) Marketing basics 2) People & players 3) Movies 4) Network TV/Syndicatio/Radio 5) Cable and Satellite & PPV 6) Publishing 7) Music 8)Sports 9) Travel & tourism 10) LBE & experiential branding. I'm writing this the week that NBC decides to advertise on Youtube.com for it's fall shows. And I look in this index and only see about 5 pages for Internet. So take that with a grain of salt...I do LOVE that they include Sports, Travel & Tourism and one of my favorites LBE (location based entertainment & what they call experiential branding). They define the 4C's of Entertainment Marketing as 1) content 2) conduit 3) consumption and 4 convergence....In the new economy many of us believe that the 4C's that matter are a) connectivity, b) community c) commerce and d) content. As one of my pals says -- if you don't put butts in the seats it doesn't matter how cool the convergence is :)) COMMERCE COMMERCE -- making money while you sleep -- either advertising or sponsorship are crucial in the new arena of entertainment marketing. This book gives a great profile of Barry Diller who I believe is one of the old economy gurus who really GOT and GETS the new economy. Eisner and Ovitz are also mentioned-- neither are players anymore and I doubt whether many people want to follow Ovitz path...Disappointed to only see 2 pages on Sponsorship when it is SOOO big -- think NASCAR -- think PIXAR's CARS -- zillions of sponsors Only two pages on merchandising -- which I have to really disagree with -- since Jurassic Park -- most of the major films have made more money with merchandise-- T shirts/licensing etc than with their content! THE INDEX IS GREAT -- the book belongs on your shelf even if it's a bit dated-- good way to see how the world changed between 2002 and 2006 -- 4 years WOW -- now ESPN is on 12 platforms -- ranging from mobile to Internet to Broadband to Satelillite, PPV etc. And of course the rise of social networking -- Myspace.com and Youtube.com are changing how marketing is done daily. Xspace is what many people here in Hollywood call Myspace's promo of X-Men --really awesome promo.
Great breadth of coverage.......2005-12-05
This is a great compendium providing both breadth - film, cable TV, publishing, music, etc. are covered - with perspective since the narration works in recent and long-past history. In the movie section that was of particular interest to me, there was theory and also practical information such as some films aren't shown to press reviewers in advance, which is a sure sign the studio has little confidence in the appeal of these films. Etc. By the way, I'm author of "Marketing to Moviegoers" from Focal Press that covers once slice of "Marketing Revolution's" broad turf.
What a disappointment!.......2005-04-03
The eBook format is a HUGE disappointment. You cannot print anything or extract anything. What a waste. Now I have to buy the hardback, too. . .
DON'T WASTE YOUR MONEY ON THIS eBook FORMAT!!!! It is like throwing good money after bad.
From A Former Student.......2003-10-09
This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.
From A Former Student.......2003-10-09
This book mirrors the way Al teaches - colorful stories with rich insights into the industry. The book is a must read for anyone interested in the fabulous world of Media and Entertainment. It makes for an easy and fun read; most importantly when you are done, you actually remember what you read!
Al has had an illustrious career that he passionately and enthusiastically shares with his students. Now the rest of the world is privy to his wisdom. Read it, you won't be disappointed.
Book Description
Turn East-West Relations Into Win-Win Situations
China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.
A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.
China Now includes:
- The best regions to do business
- Nonverbal cues and culture-based signals
- Important travel, meeting, and personnel tips
- Laws and regulations on customs, foreign trade, and investment
- Protecting your intellectual property rights
Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.
Customer Reviews:
Interesting book worth the read.......2007-09-28
This is an interesting book well worth reading, especially if you are doing business in China or plan to do so.
Excellent guide for business negotiation in China!.......2007-07-05
The book is a page turner. China joined the WTO in 2001. With the upcoming Beijing Olympic Games in 2008 and Shanghai World Expo in 2010, China provided fantastic opportunities for multinational enterprises.
The comparisons on negotiation style between Japanese, Korean, Taiwanese, Hong Kong and Chinese managers, were covered in details. It is the best part of the book. This is a must read for all American CEOs.
With the new leadership, Mr. Hu Jintao as president and thousands of revised laws, China is moving out of the corrupt-country list eventually.
In Northeast of China, 4,000 Japanese companies set up shops in Dalian, Harbin is the little Moscow, and Shenyang got investments from South Korean firms. In 2006 Putin approved the oil pipeline from Siberia to Daqing (an old oil field in China), costing $11 to $16 billion USD. Again, opportunities are everywhere!
A good example was given on GreenTree Inn in Shanghai, a hotel chain established by a Californian Chinese. He suffered much on his dealings with the Chinese government red tapes. But at the end, he prevailed. The three keys to his success are: guanxi, patience and persistence.
US and China needed each other. China is no longer just an export country like Germany. China is quickly becoming a vast market for American and global brand-name products. In China, the 300 million middle-class population, is the ultimate consumer power. This number is increasing every year.
The book provided too much history on the Asian countries and it will be better if more real life success stories are covered.
Good Time to Learn Mandarin.......2007-07-05
Every time I visit Shanghai, I become more convinced that this is the Chinese Century, much as the last century was dominated by America and the 19th Century by Britain. I picked up a copy of this book at Hongqiao Airport en route to Beijing and finished it within days.
The authors clearly know their stuff, and despite repeating themselves throughout the text, present a compelling case for respecting Chinese culture and learning how to conduct business differently than the typical American practices. I found their comments on intellectual property rights to be particularly insightful and convincing. Their argument that China (or any other country) will not be motivated to respect other countries' IP rights until they themselves have IP they want to protect is supported by the history of Taiwan, Japan and the US.
Anyone who wants to do business in China will benefit by reading this book. Since China is quickly becoming our biggest trading partner and will someday soon have an economy larger than the US, learning some Mandarin wouldn't hurt either.
Great information and insight with intriguing statistics.......2007-02-25
Sun Tzu said "Know yourself, know your enemy, and you will win every battle." This book provides the readers with a key to the critical success factors of conducting business in China. It contains much pertinent information to help understand the people and the culture that drive the business culture in China. As a former expat manager in Asia for a major American telecom company, I found incredible knowledge, intriguing numbers, and insight in this book, and I highly recommend this book for anyone that wants to grow their business or career with the Chinese economy.
China Now--For Businessman and Layman.......2007-02-18
China Now is a sweeping and practical guidebook for those intending to engage in the formidable challenge of conducting business activities in China. The authors possess first-hand experience which will benefit entrepreneurs as well as corporate executives. There is ample `hands-on' step-by-step guidance, by region, with an emphasis on negotiation preparation, techniques and styles, and approaches to the drafting of contracts and relevant cultural insights. Extensive discussions regarding intellectual property protection with important historical perspective--harking back to the years when Americans provided very lax protection for IP-- provide the reader with an understanding of the opposing views of today. There is also considerable discussion of the existing International IP agreements and the progress made in this area. The various sectors of China's high technology and research and development are surveyed, along with the expanding harbor and container capacity, power supply and information management systems, and air and ground transportation systems.
A brief review of rural China suggests the possibilities for investment by labor intensive industries in these geographical areas that have not significantly shared in the new Chinese economy. There are summaries of the Chinese governmental structures and legal profession, their functions, powers and interrelationships, formal and informal, with discussions of the consequences for foreign business. Useful anecdotal references are sprinkled throughout.
China Now presents historical and cultural perspectives that are lacking in many public portrayals of the nation. China's unforgotten bitter experiences with foreign powers in the 19th and first half of the 20th Centuries are surveyed. The book also offers a present day assessment of the contentious issue of U.S. impediments to trade with China. The authors emphatically set forth their views of the importance of the unimpeded flow of trade for the promotion of mutually beneficial international relations.
In addition to its value for business investors, China Now affords a very useful set of perspectives for the general reader who wants a fuller understanding of the world's `other giant.' It covers not only the principal sectors of China proper (Northeast China, Beijing and Tianjin, Shanghai, the Pearl River Delta (including Hong Kong) and Rural China), Singapore and Taiwan and their economic relations with China, but also addresses the economic importance of the Chinese Diaspora. Historical, cultural and economic relations between North and South Korea and northeast China are also discussed.
Through a portrayal of the evolving business face of China, and its cultural underpinnings, the book serves as a counterbalance to the customary more-or-less dominant focus on the political and military aspects of relations with China. The general reader will find an informative picture of the extensive involvement of Western and Japanese capital investment and business activities in China, Sino-Russian trade and economic cooperation and the growing South Korean investment in northeast China. The mutuality of international economic interests is made quite clear.
America's understanding of China is too important to be left to business people and political operatives alone. China Now can help to bring such understanding to the general electorate. A phrase appearing near the end of China Now: "China and the United States need each other," states an important premise of the book. If this phrase is true and remains true, it is a basis for optimism.
Edward Lindsay
Certified Public Accountant
Member California State Bar (Inactive)
Fountain Valley, California
Book Description
The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.
Customer Reviews:
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing and Leadershi.......2006-06-30
it is not very academic i am dissapointed , it is based on merely pratical experiences rather than scientifical data.
Book Description
This book, by East-West marketing consultant Chin-ning Chu, is must reading for any Westerner in business, government, or academia who negotiates in the Orient or wants to.
It is the first to reveal to Westerners the deep secrets of the Asian psyche that influence Asian behavior in business, politics, lifestyle, and battle.
Ms. Chu points out that Asian mind games have become so finely tuned over the centuries that Americans seldom realize that Asians view the marketplace (and by extension, the world) as a battlefield, and act accordingly.
She has extracted the principles of successful negotiations from centuries-old Chinese texts that have influenced all of Asia, and provides her readers with examples of their application in the modern world.
In the Western world, the ability to formulate cunning and subtle strategies for getting your own way in business, politics, and everyday life is regarded as a matter of intuition. In Asia, however, strategic thinking is a formal discipline studied by people from all walks of life. Amazing as it may seem, contemporary Asians base their outlook and behavior on the teachings of the ancients. In China, even children are familiar with the "36 Strategies," formulated by Sun Tzu, a famous military strategist, in the fourth century B.C.
Throughout Asia today, business people as well as political figures study Sun Tzu's Art of War and apply its strategies to all their activities, while Americans read The One-Minute Manager and All I Really Need to Know I Learned In Kindergarten. No wonder, Ms. Chu comments, that when it comes to business and political negotiations, the Chinese refer to Americans with a word that means "innocent children."
Ms. Chu brilliantly analyses how Chinese thought and culture have affected Japan, Korea, and Taiwan, and how Japanese conquest and culture have had their effect on the rest of Asia.
With United States trade and political alliances shifting increasingly to the Pacific rim, it becomes ever more urgent to understand the Asian mind. Ms. Chu, born in China and educated in Taiwan, spells out the makeup of the Asian psyche as no Westerner could.
Customer Reviews:
Helpful, not just for anyone doing business in Asia.......2007-04-10
I just got back from China as an English teacher, granted I taught in a small city which automatically gave me the celebrity status, but after reading this book all I can say is I wish I picked this up before I went to China in the first place.
For those who want to understand the "Art of War" and the "36 Strategies" this is a good book to learn how it applies not only to war and business, but also to other aspects of working in China. It explained many inner workings about how things are done.
As for the "stereotypes", of course they are not 100% true. But it's a good idea to read her views on the Chinese mind set to understand some of the cultural and historical influences that are shaping China of today. Being there, I met many people older than me who still have been influenced by the Cold War and Mao's "anti-imperialist" propoganda. Many of the youths I met still hate the Japanese with a passion.
Of course, I've only read the 1988 publication of the book, so it doesn't factor in many huge changes in Chinese hisotry, such as the reutrn of Hong Kong and Macau to China or even the alliance with the Communist party and the Nationalist party in Taiwan. You will find no references to the 50 year plan of one country, two systems they use to ease Hong Kong and Macau back into Mainland territory.
My only problem with this book is that even though she writes about the many cultural problems that Westerners will face going in these countries, she doesn't give many good suggestions as to how to surmount them. To tell you the truth, if I ever go back to China, this book does sometimes make me feel paranoid not knowing who is friend or foe.
Asian Mind Game.......2005-12-15
A very informative and helpful book to understand cultures and the way business is conducted
The Asian Mind Game.......2005-09-08
Without question this is one of the most incisive books written about living and working with Asians, especially the Chinese and Japanese. Put this together with some knowledge of Group Dynamics and you will have two very powerful tools to engage in business with Asians.
Flawed but helpful.......2005-02-26
Yes, the book is unsubtle, as some reviewers have complained. And the stereotypes are exaggerated. They're also a bit dated, since the book was written in 1991 -- before China's private economy had blossomed, before Taiwan and Korea had become such important high-tech centers, and before Japan went bust.
The book also sensationalizes the degree to which people may be trying to deceive you, and the degree to which this deceit is based on your being a Westerner. Often the deceit, when it happens, is just a cultural way of dealing with embarrassment.
But when I was a beginner with Asia, I found this book a helpful eye-opener. I'd never heard of "The 36 Stratagems", which another reviewer calls tedious (this was before Asian video games based on Chinese military classics became popular here). It turned out that just about all educated East Asian people I met, men and women, knew them to some degree. The book also describes some relevant differences among East Asian cultures - a cure for the usual Western point of view that lumps Japanese, Koreans, Chinese and others all into one "Asian" category.
By now, most of my time in the past 9-10 years has been spent involved with East Asia and East Asian people. This has been at both a business and personal level, including through marriage and working for a Japanese company. From that perspective, I can also say the book's lack of political correctness and its hype about military strategy are kind of virtues.
How? On its surface, the book is about Asian-Western interactions. But underneath, the book illustrates a lot about how people from different Asian cultures regard each other, both cross-culturally and intraculturally.
Chairman Mao may have used the phrase "politically correct" from time to time, but in its current form it's a Western concept, and a recent one at that. It's also something that comes easier to the lips than to the heart or mind. My friends from Asian countries are usually more direct -- they often express quite stereotypical (and negative) views about people from neighboring countries, even when they make exceptions for individuals. More than once has some really balanced or sweet person mentioned to me after a pause, "But you know, I really can't stand people from X."
Business practices and politics often can be pretty manipulative even against colleagues within the same company. (Watch just about any Japanese TV drama about office life, if you don't have a chance to experience the real thing.) And I've run into plenty of East Asian managers and executives who think they're great strategists in the style of the Chinese classics, even though in fact they're about as clumsy as you or I would be.
Read this book with a grain of salt. But you can definitely benefit from having read it.
An interesting read.......2004-07-13
This is a frank discussion of the Oriental mind-set by an Oriental living in the US. I found the historic context quite fascinating. I had heard about the "The Art of War" and it was nice to get some background as well as a summary. I particulary liked the historic illustrations of use of the strategies.
Insights into business etiquette, social hierarchy and what to be aware of in each of the regions is given.
Since the book was written (1990) the economic miracle of Japan has stalled, so it would be interesting to get an update as to how the attitudes of workers may have changed in the intervening period where job security is no longer assured.
Book Description
Anti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence.
Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. He then bases his recommendations on the best practices of leading companies, and on his own 32-year career in public relations and brand management.
Rebuilding Brand America features exclusive interviews with journalists, media and PR professionals, and executives from global icons like McDonald's, Wal-Mart, and FedEx, and analyzes the groundbreaking work of thought leaders such as:
* Pollster John Zogby, whose insights into the Muslim world continue to inform policy in the Middle East
* Newsweek editor Fareed Zakaria, whose essay on the 9/11 attacks shed new light on the Islamic mind
* Keith Reinhard, president of Business for Diplomatic Action, a non-partisan business group organized to fight anti-Americanism by addressing its causes in U.S. business practice
Based on a deep understanding of anti-Americanism's roots, Rebuilding Brand America is a call to action that will help U.S.-based companies prosper in global markets.
Customer Reviews:
Perceptive, clear understanding of reality.......2007-05-24
Dick Martin's book is a very interesting, almost "prismatic" overview of the multiple issues driving anti-american sentiment in the world today. When first confronted with this type of challenge, American Business either searches for "scapegoats" or attempts to derive comfort from it's growing overseas profits, not seeing the warning signs of what's to come.
I've just seen that Dick Martin will be running a webcast on this topic with the American Management Association on June 20th. Check out their website for more information.
Best book on important topic.......2007-05-12
Several books have failed to see, or make, the points that Dick Martin develops in his clear, logical and hopeful book about the future of U.S. diplomacy and the role of American business. Martin draws from long and useful experience at AT&T for insights that make this especially valuable to people in business and business communications.
A major challenge for American business.......2007-03-30
Can there be a more daunting challenge than restoring positive perceptions of the United States abroad? With 23 decades behind it, America in the 21st century faces a new and different landscape with a mix of confidence and uncertainty not unlike that of any young adult. Yet the gulfs among America and other nations seem to grow larger, while the confidence borne of common values appears to be evaporating in an increasingly fragmented world. Even among the English-speaking peoples, today's USA frequently stands alone.
Brilliantly researched, gracefully written and compellingly argued, Dick Martin's latest book taps a lifetime of experience in communications and attitudes to present a crisp summary of what went wrong, what's under way, and what might yet work. Throughout it all, Martin underscores the central point that this is more than an issue for pollsters and pundits. American business bears a significant responsibility for today's condition and faces a largely untapped opportunity for positive action.
Coping with Anti-Americanism.......2007-03-10
Dick Martin's book clearly drives home to the reader the problems that the US faces due to the widespread anti-Americanism sentiment that currently prevails throughout the world. The book is well-balanced, thoroughly researched and timely. He offers a plan to prod government and business to begin the long, difficult process to reverse the loss of prestige and influence that haunts the US today.
This important book should be read and taken seriously by people throughout government and business. I highly recommend it as a must read.
A prescription to start healing our wounded reputation.......2007-02-25
As a fellow practitioner at a competing major telecommunications company,I witnessed firsthand Dick Martin's corporate PR skills. His latest book is must reading for anyone who understands the stakes involved in healing our nation's wounded reputation. Martin's diagnosis makes the case for why business should get involved, showing how global companies are better positioned than government to help. His holistic presciption for a new kind of American public diplomacy includes strategies for engagement as well as information. From his corporate experience, Martin understands that effective communication requires more than advertising or packaging or spinning messages. Successful companies -- and nations -- "live their brands" and do whatever is necessary to protect them.
Book Description
The Mobile Revolution tells the story of the making of mobile markets and services worldwide, exploring the mobilization that is transforming how we live, work and play. The first comprehensive account of the explosion of mobile services (rich voice, internet, messaging, content), from multimedia messaging and camera phones to location-based services and mobile phone television, it tells the fascinating story of these products and services in the pioneering markets of Europe, the United States and the Asia-Pacific, particularly Japan, China and South Korea. This book is essential reading for managers and marketers who must now mobilize their products, servi ces and companies. It looks in depth at the impact of mobility in consumer and business markets, strategy, and across all industries and shows how marketing innovation has been brought about by developments in mobile technologies.
Average customer rating:
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Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (International Marketing Series)
Jean-Marie Floch
Manufacturer: Palgrave Macmillan
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ASIN: 033376014X |
Book Description
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Book Description
Travelling internationally on business has increased dramatically as the world has become more of a global village. More than ever, it is imperative to understand the customs, cultures, and practices of the country you are doing business in. Without this understanding it is almost impossible to bring business negotiations to successful conclusions.The International Travellers Guidesby Terri Morrison and Wayne A. Conawaysolve the problems of doing business in a given country by providing "absolutely essential information" on particular business practices of other countries. Based upon the author's highly successful Passport Software System, these guides provide valuable advice and information on local customs and culture (art, literature, gift-giving practices, selling techniques, and behavioral styles). Each book will include a cultural I.Q. test about the key customs of a country. Designed for easy carry along use, these volumes belong next to one's passport.
Book Description
Literally, the form and order of doing things in Japan, kata" is the cultural conditioning that causes the Japanese to think and react in the way they do. The secret to understanding Japanese business, culture, and society is explained by this cultural framework upon which Japanese behavior and etiquette is built. Veteran Japanologist Boye Lafayette De Mente explains the concept of kata and offers the reader insight to the art of bowing, the importance of apology, the origin of the Japanese obsession for quality, and other key cultural ideas which, when mastered, unlock the mystery of Japanese professional and social interaction. The book contains more than 70 brief essays that detail the origin, nature, use, and influence of kata. Whether you are interested in a deeper understanding of Japanese culture or looking for a way to develop business strategy, Kata is an invaluable resource."
Customer Reviews:
One step closer to understanding........2004-05-23
Lafayette's revealing book is a survival manual for those who might feel lost at the unfathomable task of understanding the Japanese culture. The book focuses on the obstacles encountered in everyday life and business affairs, by almost every culture in the World when dealing with the japanese. It explains with first-hand experience how the culture has been changed and influenced by the Kata applied to every task from the art of Chado (or tea ceremony) to the miniturization of electronics, thus making the japanese such a unique culture. This book is a delight to read because of its objetivity and sociological insight. It is not a travel guide, it is a great work of cultural and sociological study.
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- Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education
- New Business Models for the New Economy
- Stories and Early Novels: Pulp Stories / The Big Sleep / Farewell, My Lovely / The High Window
- Nuclear Waste Stalemate: Political and Scientific Controversies
- Fundamentals of Multinational Finance
- Options, Futures and Other Derivatives
- Manual of Herbaceous Ornamental Plants
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Shopping for Identity: The Marketing of Ethnicity
Hispanic Marketing: A Cultural Perspective
International Marketing Strategy
Golden Arches East: McDonald's in East Asia, Second Edition
