Made to Stick: Why Some Ideas Survive and Others Die
Average customer rating: 4.5 out of 5 stars
  • Good read
  • The art and science of devising ideas that have impact and endurance
  • Essential Reading for Ad Execs
  • Monumental
  • A valuable tool for anyone who has to communicate -- that is, everyone!
 Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath , and Dan Heath
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover

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ASIN: 1400064287
Release Date: 2007-01-02

Book Description

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Customer Reviews:

3 out of 5 stars Good read.......2007-10-24

I really liked this book, it presented some interesting ideas that seem to keep popping into my head in everyday life. It read a little slow for me but I'd still recommend it to a friend.

5 out of 5 stars The art and science of devising ideas that have impact and endurance.......2007-10-23


This is one of the most entertaining as well as one of the most thought-provoking and informative books I have read in recent years. Chip Heath and his brother Dan examine an especially important challenge to everyone who struggles to formulate and then communicate ideas that "stick": That is, ideas that "are understood and remembered, and have a lasting impact - they change your audience's opinions or behavior." Extensive research indicates that each of us receives several thousand messages each day from various print and electronic media as well as from those with whom we have direct contact. These competing messages create "clutter" that is increasingly more difficult to penetrate.

Others have already explained why they hold this book in high regard. Here are three reasons of mine. First, the Heaths brilliantly explain how to nurture ideas that will succeed by penetrating the clutter and then sticking in a "noisy, unpredictable, chaotic environment." They stress the importance of simplicity (i.e. "finding the core of the idea"), of surprise to attract attention and then interest to keep that attention, of concreteness ("language is often abstract, but life is not abstract"), of credibility (hence the importance of verifiable details), of emotion (i.e. making people care), and of storytelling that provides stimulation (knowledge about how to act) and inspiration (motivation to act). The Heaths' own explanation of all this "sticks" because it possesses the same qualities to which the acronym SUCCESs refers: their explanation is guided and informed by Simple Unexpected Concrete Credible Emotional Stories.

Also, I greatly appreciate the Heaths' use of real-world situations that demonstrate why some ideas "stick" and most others don't. For example, in Chapter 5, the Heaths examine efforts to reduce litter in Texas. The state was spending $25-million a year on cleanup and costs were increasing 15% a year. Efforts to encourage better behavior (such as use of "Please Don't Litter" signs and roadside trash cans marked "Pitch In") weren't working because they weren't effective as appeals to emotion. What to do? How and why "Don't mess with Texas" stuck is best revealed within the narrative. My point now is that this and dozens of other examples give a stickiness to the Heaths' key points. Again, how they organize and present their material penetrates the clutter that (at last count) 432,367 books on communication offered by Amazon have helped to create...and that number does not include seminars, workshops, CD, DVDs, Web sites, and articles.

Key Point: Whether devising a campaign to eliminate litter or writing a book about penetrating clutter, ideas must "stick" to have any visibility and "traction" to have any impact. I agree with Thomas Edison: "Vision without execution is hallucination."

My third reason is an entirely personal one: I like to be entertained while reading a non-fiction book about effective communication. The Heaths share their insights with a light, almost playful touch. They seem to have a robust sense of humor. They not only know their stuff, they thoroughly enjoy sharing what they have learned. And they constantly cite sources that have helped them to increase their understanding of "why some ideas survive and others die." Three in particular are worth noting here: Robert Cialdini on the importance of using mysteries to reach "a higher level of unexpectedness," Robert McKee on the importance of using curiosity to fill the intellectual need to answer questions and close open patterns, and Gary Klein on how stories "illustrate causal relationships that people hadn't recognized before and highlight unexpected, resourceful ways in which people have solved problems." I highly recommend Cialdini's Influence: The Psychology of Persuasion, McKee's Story: Substance, Structure, Style and The Principles of Screenwriting, and Klein's Sources of Power: How People Make Decisions and more recent The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work.

I wholly agree with Chip and Dan Heath that, contrary to what many people may believe, almost anyone can craft ideas that make a difference. "And that's the great thing about the world of ideas - any of us, with the right insight and the right message, can make an idea stick." In this volume, the Heaths share all they have learned about how to do that. To paraphrase Henry Ford, whether you think you can or think you can't...you're right.

4 out of 5 stars Essential Reading for Ad Execs.......2007-10-18

Essential reading for ad execs. Gets to the heart of the matter. Gets inside peoples heads... Highly recommended... and no one paid me to say this!

5 out of 5 stars Monumental.......2007-10-14

There are few books I will classify as good, even less as very good, and positively a very, very few books I would call great. This one falls into that last category.

It's simple, the question these two authors (and brothers) set out to answer: what makes some ideas so memorable that, across time and space, they are never forgotten? I grew up in west Africa and as a child, even I had heard the Kidney Story used as one example.

While the question is a simple one, it is not easy. After what I think must have been an incredible amount of research, the brothers Heath have answered in an elegantly simple way: according to them, there are a few characteristics (as a mnemonic, they spell SUCCES) of "sticky" ideas.

This is literally an eye opening book for me and I cannot recommend it more. I'll be rereading this book every few months.

5 out of 5 stars A valuable tool for anyone who has to communicate -- that is, everyone!.......2007-10-09

As a general rule, I don't enjoy "pop-business" titles. But Made to Stick defied all expectations. Lively and useful examples illustrate the authors' different points. The advice is practical and applicable to a variety of situations. It's not just about writing better. It's an improvement on all ways of communicating: to an audience, to co-workers, to clients, etc.


Excellent work.


Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Average customer rating: 4.5 out of 5 stars
  • Good intro to IMC
  • From a Marketing Student
  • Extensive in theory but current and entertaining
  • An awesome book!
 Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
George E Belch , Michael A Belch , George Belch , and Michael Belch
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0072866144

Book Description

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Customer Reviews:

5 out of 5 stars Good intro to IMC.......2005-09-22

I am reading this book for a Marketing class and I love it. I have used other books by the authors and they are very good. It's a good read and not to boring. You can tell the authors make an attempt to keep the material relevant.

3 out of 5 stars From a Marketing Student.......2002-11-24

One of my marketing classes is using this book. I have experienced so much PAIN reading this book that I have to give it a 3 star to release my frustration. The chapters are extremely long. The overall concept of the book is good. There are also interesting facts and exhibits, but sometimes the book keeps repeating itself. For example, in Chapter 16 Sales Promotion, the authors talk about consumer franchise-building promotions. The same concept appears later on in the chapter over and over as individual paragraphs. I understand that a lot of the marketing concepts are interrelated, but they can be expressed much more efficiently.

5 out of 5 stars Extensive in theory but current and entertaining.......1999-11-10

This book is theoretical and full of examples of applied theories of advertising. It is presently being used at an AACSB accredited University in the Marketing department and students do enjoy it because of its current content and entertaining format.

5 out of 5 stars An awesome book!.......1999-09-28

I have just completed reading Advertising and Promotion: An Integrated Marketing communications Perspective by Belch and Belch. I found it to be the best source of information available on this topic. The text is extremely comprehensive, yet very interesting to read. At my job as a marketing director, this book is invaluable. I strongly recommend it to anyone who wants to learn how to develop an integrated marketing communications plan. I will also suggest it to my advertising agency.
Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Average customer rating: 5 out of 5 stars
  • Great advice (if you can assimilate it)
  • excellent, customer oriented common sense
  • should be a textbook for sales classes
  • Eye-opener and Instant Results Obtained
 Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales
Linda Richardson
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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ASIN: 0070525587

Book Description

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Download Description

In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don'ts, self-tests, c

Customer Reviews:

5 out of 5 stars Great advice (if you can assimilate it).......2001-05-25

The problem with any "how to sell" book like this is, until you can integrate the advice given here so that it comes naturally to you, you will sound as mechanical and forced as some of the "tellers" Richardson criticizes. I used to sell big-tiicket business-to-business, and I can say the advice here is timeless: engage your customer, identify what your customer's needs are and position your product so that the customer realizes that your product meets their needs. Of course, if the customer doesn't need your product, then maybe you need to learn some of those "hard-ball sales" techniques (or find a better product!). No amount of customer empathy, listening, or product positioning will help you overcome a customer-product mismatch. Which brings me to a point: although Richardson argues against this, I think playing hardball has a place in negotiations; remember, the party you are negotiating with doesn't always have to feel warm and cozy inside in the process. A true persuader will know when to be soft and fluffy and when to apply the pressure.

Also, the whole paradigm-replacement languuage ("we are moving into a new age of selling...") is corny. The advice Richardson is giving is not new or revolutionary, as she claims. But she has succeeded in organizing a lot of really good sales principles in a clear and coherent way which can easily be appreciated by readers.

I read this book together with Richardson's "Selling by Phone" and frankly, one is just a rehash of the other. Richardson copied entire paragraphs from one in writing the other. So save your money and buy just one of the two. But if you are an accidental salesperson, or even if by trade you are not a salesperson but you are occasionally called upon to negotiate (maybe you are a lawyer or a manager) Richardson's books will be a refreshing introduction to the discipline of negotiation and persuasion.

5 out of 5 stars excellent, customer oriented common sense.......2000-07-08

After reading plenty of those "say what I say, exactly as I say it" sales books, none of which I found truly helpful out in the field, this book was like a breath of fresh air. Easy to read and easy to adapt to personal styles it is a treasure trove of good advise. If you actually care about your customers and want them to return to you on a regular basis, this is the book for you.

5 out of 5 stars should be a textbook for sales classes.......2000-06-09

From my many varied experiences, I realize that I just don't like selling, but when I was trying to bone up on my sales skills, I found this book to be the most useful. It is heads and shoulders above other books on the subject and it was so intersting that I probably read it cover to cover in a day or two. The advice is extremely practical and you are learning great principles of selling. You are not learning a bunch of closing dialogues that only work for the person who invented them. Easily digested, the principles allow you to adjust your approach in mid-sale because you are asking questions whose answers will tell you what you need to do or say next (positioning.) Tons of great info here. It should really be a textbook for sales classes.

5 out of 5 stars Eye-opener and Instant Results Obtained.......2000-04-01

I manage a distributor sales force throughout the U.S. and Canada. After reading this book (actually WHILE reading this book) I applied the information and witnessed immediate success, as did my sales reps. The information is direct, common sense, well presented, easy reading and entertaining. It is not full of 'theory', but actual 'meat' that can be applied each day after reading even a chapter or two the night before. I am buying books for each of my reps and feel it is one of the best gifts I could ever give them. Well done!
Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Average customer rating: 4.5 out of 5 stars
  • English Majors need to buy this book!
  • User Friendly
  • Hypnotic Writing
  • Absolutely Amazing
  • a lot of filler but a lot of good stuff too
 Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
Joe Vitale
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0470009799

Book Description

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius."
-Joseph Sugarman, author of Triggers

"I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible."
-David Garfinkel, author of Advertising Headlines That Make You Rich

"I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period."
-Bob Bly, copywriter and author of The Copywriter's Handbook

"I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along."
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com

"Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see."
-Blair Warren, author of The Forbidden Keys to Persuasion

Customer Reviews:

4 out of 5 stars English Majors need to buy this book!.......2007-10-24

The key two points of this book: Get the editor out of your head and just write! and Write as you speak to keep your reader engaged. These two things would have saved years of torture when writing for English Lit classes or anything else. This is a keeper!!!

5 out of 5 stars User Friendly.......2007-10-23

One of the best aspects of this book is that Joe Vitale does on the page what he is teaching the reader how to do. You learn about hypnotic writing and at the same time you experience it on the page in front of you. And it isn't a secret! Joe is transparent about that fact. This book is as close as a reader can get to experiential learning on the topic without taking a workshop.

I highly recommend it for any internet marketer. Hypnotic Writing can make a difference in your potential client sticking with your web site long enough to actually become a client!

5 out of 5 stars Hypnotic Writing.......2007-09-27

This is a well written book with lots of real ideas for copywriting that sells. The best part is. . . well read the book!

5 out of 5 stars Absolutely Amazing.......2007-08-13

Absolutely amazing
This book refers to all the process and ideas that I've always noticed, but could never point out the system... A must have for anyone! Even if you are just selling yourself

4 out of 5 stars a lot of filler but a lot of good stuff too.......2007-07-31

this is not for beginners. if you already know the basics of copywriting then you'll pick up a lot of useful tips and techniques from this book.

would i recommend it to my colleagues? yes.
Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Average customer rating: 5 out of 5 stars
  • Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
  • Advertising Text Book
 Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
George E Belch , and Michael A Belch
Manufacturer: McGraw-Hill/Irwin
ProductGroup: Book
Binding: Hardcover

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ASIN: 0073255963

Book Description

Advertising and Promotion: An Integrated Marketing Communications Perspective, 7/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Customer Reviews:

5 out of 5 stars Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card.......2007-09-27

The price was below what my local University was charging by close to $[...] and this is compared to the used price. I chose ground delivery and I received my order ahead of schedule. I would definately buy from [...] again.

5 out of 5 stars Advertising Text Book.......2007-02-08

This text book is written better than most. The writing style kept my interest better and it uses interesting examples.
You, Inc.: The Art of Selling Yourself
Average customer rating: 4.5 out of 5 stars
  • You, Inc.: The Art of Selling More of the Same
  • Not bad, but not great
  • kris
  • Brilliant!
  • So so
 You, Inc.: The Art of Selling Yourself
Harry Beckwith , and Christine Clifford Beckwith
Manufacturer: Business Plus
ProductGroup: Book
Binding: Hardcover

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Customer Reviews:

1 out of 5 stars You, Inc.: The Art of Selling More of the Same.......2007-10-16

Please, save yourself the money! You, Inc. is an OK book that covers a lot of basic information for people completely new to sales or a profession/career that does not deal routinely with people. I found the writing style no better than eight grade level. If you want a light read, and one with more humor that you can reference easily, I recommend Jeffrey Gitomer's books over this brochure by Beckwith. Thin self-help books like Beckwith's validate that money can be made by copying every other book on the market, slapping a 'sticky' title on the cover, and adding to the authors growing fortune. Please don't add to his already significant pile.

3 out of 5 stars Not bad, but not great.......2007-10-11

The book wasn't a waste of time. There were keen insights shared. My problem was that you had to turn too many pages to read them. As opposed to books such as Blink, or Made to Stick, this book seemed "cheap." Honestly, I felt like I was reading motivational literature.

4 out of 5 stars kris.......2007-09-22

Good book, with lots of wisdom and forgotten common sense. I enjoyed reading the book - very easy style and got pumped up with energy after reading. Brings to light lots of obvious things in life and business, which we tend to easily forget.

5 out of 5 stars Brilliant!.......2007-09-22

Like Beckwith's other books (I've read them all), I really enjoyed it. For me, each book has built on the previous one. I also find Beckwith's books easy to read. It's as if they are written in "bite-size" pieces to be easily digested. :-) Once I get started, I have a hard time putting them down. I read You, Inc. in two sittings. My brain feels like it "ate too much!"

You, Inc. is another book I will highly recommend to my dental colleagues. Well, I've recommended ALL of Beckwith's books to my dentist friends! I think You, Inc. and What Clients Love are particularly well-suited for dentists. Both of them are "chock-full" of pearls. Both are books that should be read multiple times. And, I've used many of Beckwith's concepts in my website and my business.

Between my wife and me, our copy of You, Inc. has virtually doubled in thickness because of all the dog-eared pages. It won't even close normally!

You, Inc. was an outstanding read, and I know I'll be putting some of the ideas to work starting tomorrow!

2 out of 5 stars So so.......2007-09-15

Sorry everybody but I didn't think this book was all that great. There really wasn't anything new in here that I haven't read or heard before. It seems like all books like this have the same ideas but put in someone else's words or through their own stories.
Positioning: The Battle for Your Mind
Average customer rating: 4.5 out of 5 stars
  • Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007)
  • Got inspired!
  • The best book ever on marketing/advertising/brand management
  • The importance of perception
  • outdated
 Positioning: The Battle for Your Mind
Al Ries , and Jack Trout
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
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ASIN: 0071373586

Book Description

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Customer Reviews:

1 out of 5 stars Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) .......2007-10-05

I still haven't received my purchase, so reviewing it will be a tad bit difficult...

5 out of 5 stars Got inspired!.......2007-09-21

I've got inspired from the basics in positioning. It delivers good examples of many American companies' positioing. I got inspired so that I can get my paper done very soon.

5 out of 5 stars The best book ever on marketing/advertising/brand management.......2007-09-13

I make every new employee read Positioning no matter what their job description because it is really a book about the "battle for the consumer's mind", and that battle is waged in every department of every organization.
Positioning is the rule book for marketing success and the great thing is all the examples. Yes they are somewhat dated, but they make the rules easy to understand.
This is the book nobody at Ford read before they redisigned the Taurus from number 1 in sales to a hole in the ground.
If you work in brand management or advertising you must read this book. It should be stashed in a "break-glass-get-book" thing at every exit of every ad agency.
If you are studying marketing at college, you should memorize every word in the book and major in something else, and come out with the equivalent of a double major.

5 out of 5 stars The importance of perception.......2007-05-13

If there's one thing that makes Positioning a classic and something that should be on the reading list of any marketer is the fact that it highlights what is the core of any marketing- perception is reality. It doesn't matter how good your product `really' is, or how hard you try, what matters is how your target perceives you vs competition. That basic truth, and how you could occupy the most desired position in the target's mind is the crux of this book. Perhaps some of the examples could get updated, but bottom line, this is the definitive book to read for any aspiring marketer.

- Mainak Dhar, author, Brand Management 101: 101 Lessons from Real-World Marketing

2 out of 5 stars outdated.......2007-03-30

Positioning makes a few basic points that are helpful for someone who is not familiar with marketing basics. However, the examples are so outdated that some now disprove the authors' arguments. The more detailed chapters make less sense in an electronic culture. This book is really only useful now for those broad, basic ideas in the first chapters.
The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing Guide
Average customer rating: 5 out of 5 stars
  • Brilliantly simple- a MUST read
  • Great for new Network Marketers
  • The first four chapters could be all you need!
  • quick and easy read
  • study this one
 The 45 Second Presentation That Will Change Your Life: The World's Best-Selling Network Marketing Guide
Don Failla
Manufacturer: Rooftop Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 160008009X

Product Description

When you subtract the amount of hours you sleep, work, and commute, you probably don't have more than one or two hours a day to do what you would like to do and that's if you have the money to do it. Don Failla has been teaching his simple network marketing method which allows anyone to learn how to own his or her life by building a home-based business. It doesn't require selling, and the best part is, it won't take much of your time. The 45-Second Presentation That Will Change Your Life is a virtual training manual on network marketing, designed to teach you a step-by-step plan for building a profitable, sustainable network marketing business. Network marketing is a system for distributing goods and services through networks of independent distributors. This guide not only unlocks the secrets of successful network marketing, but it provides the method to sponsor people in your organization using Failla's "45-Second Presentation." With nearly four decades' worth of instructions and insights from Failla, The 45-Second Presentation That Will Change Your Life provides you with the essentials for building and maintaining your lucrative home business.

Customer Reviews:

5 out of 5 stars Brilliantly simple- a MUST read.......2007-10-17

I have been in the industry a few years, and definitely have been successful as a recruiter- but not as a business builder. I had an epiphany reading this book, and have been preaching the word on this book ever since I read it. I cannot recommend this book enough for anyone who wants success in Network Marketing. I have insisted that anyone I sponsor now read it.

It also works as a book for prospects!

I can't recommend this book enough.

5 out of 5 stars Great for new Network Marketers.......2007-09-06

We are new to network marketing and wish we knew about this book sooner. We would have found a good network marketing business sooner. Very informative and easy to read. Recommend everyone read this book to understand what network marketing is about.

5 out of 5 stars The first four chapters could be all you need!.......2007-06-11

Clear, concise, "been there" instruction on how to explain the most powerful message in network marketing! Have many friends making 5 figure incomes per month who claim this book changed their lives and got them to that level. Am believing it will do the same for me and my team! Strongly recommend!

5 out of 5 stars quick and easy read.......2007-05-23

This is a quick and easy read with valuable info. It gives a common sense approach to building a successful network marketing business.

5 out of 5 stars study this one.......2007-01-09

This is the concept of Network Marketing that should excite those who want more than a straight job in life. This is the step by step study of what happen when you tell someone about a great product, then they tell two, then they tell three, etc. Study what they show you and you will succeed in telling the story of Network Marketing to anyone who wants to listen.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Average customer rating: 4.5 out of 5 stars
  • Very Helpful
  • Great book!
  • Every Marketing person should read this book
  • A Practical Guide to Corporate Blogging
  • Good ONE
 Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
Robert Scoble , and Shel Israel
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 047174719X

Amazon.com

Editorial Reviews
Amazon.com
About the Authors:

Robert Scoble helps run Microsoft's Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble's blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.

Shel Israel played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He's been an expert on innovation for more than twenty years.

An Excerpt from Naked Conversations:

Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:

1. Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.

2. Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

4. Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.

5. Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.

6. Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.

Other Blogging Books

Blogging For Dummies
Buzz Marketing with Blogs For Dummies
Publishing a Blog with Blogger


Book Description

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Download Description

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging According to these experts, blogs offer businesses something that has long been lacking in their communication with customers-meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages. Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways Explores how blogging has changed the rules of communication and competition Gives business owners the tools to launch an effective blogging strategy and the reasons why they should Robert Scoble (Redmond, WA) is a technical evangelist who helps run Microsoft's Channel 9 Web site. He is also the company's best-known blogger, whose blog is read by more than 3.5 million people annually and is the top-ranking business blog among Technorati's Top 100. Shel Israel (San Carlos, CA) has been a consultant for more than 20 years and played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems' workstations.

Customer Reviews:

4 out of 5 stars Very Helpful.......2007-08-09

As a novice blogger and blog reader, I found this book to be a very helpful initiation into the culture of blogging. While the authors can be a bit "preachy" at times, they do get their message across and I find that their views on what blogging is all about ring true.

If you are already out there in the blogosphere, you will probably not find anything new here. However, if you are just getting your start, and especially if your business is just getting its start in blogging, this is an important book to read.

4 out of 5 stars Great book!.......2007-07-23

I'm really enjoying the book. I'm blogging for my company, and was very interested in the insights of these men. They offer far more than just blogging guidelines - they offer a window into how our communication styles have developed in the digital age, and how to serve our employers with our communications.

Great book - I'm recommending to friends.

Received quickly & in great condition.

4 out of 5 stars Every Marketing person should read this book.......2007-06-01

Blogs are another way of marketing a company's products and services and drawing folks into the raison d'etre for the company doing certain things, or going in a certain direction. Websites offer information, but no dialog.
My take on this book is that .. this is a must read for every Marketing person. Blogs have a huge potential for making companies look human and help sell products.
The book is very 'straight from the heart'. You can see that all over the place :). These guys are really into blogging and passionately so.
The industry examples are very good. Google and Apple not encouraging blogging was a big surprise.

5 out of 5 stars A Practical Guide to Corporate Blogging.......2007-04-07

Naked Conversations is an insightful guide to the phenomenon of corporate blogging. Robert Scoble and Shel Israel have taken the fundamental message of The Cluetrain Manifesto--the claim that `markets are conversations'--and explored its business implications. Less visionary than The Cluetrain Manifesto, Naked Conversations is far more practical and instructive. It's the kind of book that you could recommend to your boss if he wanted to know why he should encourage his employees to blog about work.

The authors put forward a convincing case that businesses large and small need to take blogging seriously. On the one hand, corporate blogging can provide excellent return on investment, particularly in terms of search engine rankings but also, less quantifiably, in shared community perceptions. On the other hand, ignoring the blogosphere or entering it without taking account of its culture risks injuring a company's credibility. A key point is that blogging, unlike traditional public relations, is as much or more about listening as it is about speaking.

The authors divide the book into three sections. The first provides a series of case studies exploring different aspects of corporate blogging. Scoble and Israel point to corporate (and national) culture as the major differentiator between companies which encourage blogging and those which do not. Some companies like Google and Apple have turned corporate secrecy into a competitive strategy. Others simply let the big boss blog, preferring not to allow the minions to express themselves in their own voices. Microsoft and Sun are among the forward-thinking corporations which recognize the public relations value of encouraging their employees to talk online about the products and ideas they care about. The second section gives very practical tips about how and how not to blog about business. The third section, which is the shortest, provides a broader perspective on the place of blogging among other emerging technologies and trends.

Robert Scoble did a tremendous job with Channel 9 while he was at Microsoft. His video interviews introduced me to the people building the technologies I use everyday. I now feel a kind of personal connection to Microsoft and its employees. This would never have happened through advertising and traditional public relations. It came as a result of letting employees speak publicly about what they are working on. Rather than thinking about the company as a `Borg,' I regard Microsoft as a collection of extremely interesting and creative individuals who also listen and respond to what others have to say about their products.

Naked Conversations is not a technical book about how to set up a blog. Rather, it's an introduction to the culture of blogging and how it contributes to business today. Clearly, anyone considering blogging about business will want to read this book first--not just to avoid getting `dooced'--but to gain the right perspective on the risks and returns of talking and listening to customers online.

3 out of 5 stars Good ONE.......2007-03-28

I think the book is really good if you don't have read any book about blogs.
Just in this case, buy it.
Otherwise, just read blogs, do not need any book.
At least this is what I think.

Best Regards,
Say It With Charts: The Executive's Guide to Visual Communication
Average customer rating: 4 out of 5 stars
  • Say It with charts
  • Getting the point across
  • Consider it part of a broad business education
  • Say It With Charts: The Executive's Guide to Visual Communication
  • helpful - nothing more need be said
 Say It With Charts: The Executive's Guide to Visual Communication
Gene Zelazny
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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ASIN: 007136997X

Book Description

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:


* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Customer Reviews:

4 out of 5 stars Say It with charts.......2007-08-27

Very good as a quick guide for building presentations based on data and charts, but a little more information about when to use it type of chart would be very usefull

5 out of 5 stars Getting the point across.......2006-03-02

As an equity analyst, consultant, and communication specialist, I saw - and made - dozens of colorful presentations with the best charts that excel can draw that simply didn't work.

After the failed presentation, a consultant or analyst who knows how to get his point across will draw a simple diagram or chart on a white board that will be far more convincing and effective than the entire PowerPoint presentation.

This book is for the person who wants to get point across.

4 out of 5 stars Consider it part of a broad business education.......2005-10-25

When one considers the amount of time/money they spend on improving their job skills, it would seem obvious that a high-value read like 'Say it with Charts' would be worth some consideration. It provides a framework for using charts to your advantage- and not just within oral presentations. If anything, this book will increase your willingness to use charts to your advantage when selling an opinion. It forces the user to think about exactly what it is they are trying to say - and then produce a professional looking chart to relay that message.

Any edition will do - the content will not change with the times. The underlying principles can be quite powerful and can be the difference between a simple presentation and one which elicites praise.

4 out of 5 stars Say It With Charts: The Executive's Guide to Visual Communication .......2005-10-24

The book is tremendous for anybody who wants to a make a presentation effective by making it easy to understand.

5 out of 5 stars helpful - nothing more need be said.......2004-05-04

Full disclosure - I used to work at IBM and as an entry level consultant with an MBA there the first thing you are is the .ppt whipping post. That being said, the IBM training program covers many of the concepts from this book. Why?? Simple, they work. Is it the be all and end all? No. The only thing that can help you assemble good content is practice, practice, practice - with a healthy dose of constructive criticism from someone that knows what they are talking about. I just got through a days worth of presentations last Friday to one of the most senior technology people at a major government agency. All I can say is that I really, really, really wish that the people presenting before and after me had taken 5 mintues to review this book before getting in front of that crowd - it would have prevented some spectacular flamouts.

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  5. Microsoft Office SharePoint Server 2007 Administrator's Companion
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