Book Description
This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
Book Description
This book provides a comprehensive, balanced introduction to communication research methods.
Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods.
For anyone interested in the introductory methods of communication research.
Customer Reviews:
Investigating Communication Offers Excellent Overview.......2000-06-02
I highly recommend this book to those seeking an introduction to communication research methods. This book is creative and well organized. Concepts are explicated with "real studies" and the concepts' definitions are clearly conveyed. The numerous examples highlight the breadth and depth of research in the field of communication studies while helping the reader to answer the "so what" questions about research methods. I enjoy using this book with my undergraduate research methods classes and my students speak favorably about their experience using it.
Book Description
This book is an introduction to reading visual culture. It explains which methods are available to the undergraduate student and shows exactly how to use them. The book begins with a discussion of general themes and recent debates, on the meaning of culture and the function of the visual, that offers a critical inquiry into the relation of visual images to social identities and social relations. Gillian Rose then goes on to investigate in detail the different methods for interpreting visual images. The strengths and weaknesses of each method are discussed in relation to a detailed case study, as well as to the more general issues outlined in the introduction. These methods include: - Compositional interpretation - Content analysis - Semiology - Psychoanalysis - Discourse analysis - Audience analysis An integrated primer on studying visual culture, illustrated throughout, and with key terms cross-referenced and defined, Visual Methodologies will be the first reference for any undergraduate in the social sciences beginning research.
Book Description
This introductory level book shows how disorders in hearing, speech and language relate to the larger picture of effective and efficient communication. It stresses the fundamental aspects of communication sciences and disorders as a discipline, giving students a picture of the professions from the outset. An interactive CD-ROM is included to aid learning and allow readers to see and hear the human communication disorders they read about. It provides a tour of an audiological sound booth, examples of hearing tests as they are being given, and short communication segments that demonstrate the types of communication disorders, explained in the text. Each chapter is written by the experts in the field.
Book Description
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Book Description
Author Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humor – in his latest book,
Media and Communication Research Methods. Combining both qualitative and quantitative research methods, this introductory text covers the topics thoroughly and is clearly written and fun-to-read. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
Arthur Asa Berger is a professor of Broadcast & Electronic Communication Arts at San Francisco State University, where he has taught since 1965. He is author of numerous articles and books on popular culture and related concerns.
Customer Reviews:
Consise, easy to understand- and altogether a pleasant read!.......2003-07-22
This is a really straightforward and easy to understand book. Berger carefully and thoroughly goes over different methods used to create original research, both qualitative and qualitative. He carefully spells out the drawbacks each can have and outlines the important tactics that a researcher can use to insure the validity of their findings. Among the topics covered in this book are how research proposals generally work, interviewing, content analysis, historical analysis (quantitative), polling, statistical analysis, and testing (experiments) (qualitative). He also talks about different kinds of textual analysis and includes in here possibly the clearest explanation of semiotics I have ever come across. He has a plain, un-jargonized writing style and breaks apart text with cute illustrations and some admittedly lame "skits" (always between "him" and the "Grand Inquisitor" - you'll see. These are apparently supposed to be funny, but aren't.)
The chapters in this book are aided even further by never being so long as to be overwhelming. Berger doesn't mince words, but explains precisely and completely- and then switches to a new topic. Would that more authors would learn how to do this!
This was assigned reading for a graduate level class in which we prepared our thesis proposals. I think it should be mandatory reading for anyone considering embarking on original media research. I liked this book and though I would never have picked it up on my own- I am grateful that of all the choices there must be out there, my teacher chose this book.
Average customer rating:
- A lot of examples and figures! Easy to understand!
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An Introduction to Queueing Systems (Network and Systems Management)
Sanjay K. Bose
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
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Pro SMS 2003
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ASIN: 0306467348 |
Book Description
This volume accomplishes the unique task of providing the reader with the analytical fundamentals for both single queues and queueing networks while keeping the description simple enough so that the results may be directly used for modeling and analysis. A very wide range of single-queue models has been covered, while networks are analyzed through a very comprehensive set of approximation algorithms ready to apply in modeling. The text was honed through years of research and teaching, and is an excellent tool for engineers and students who wish to apply queueing methods to study the performance of systems.
For the table of contents, solution manual, and sample tests please visit the author's website at http://home.iitk.ac.in/~skb/qbook/qbook.html
Customer Reviews:
A lot of examples and figures! Easy to understand!.......2007-09-15
This book is written in a very clear manner (a lot of figures and exercise problems). The exercise problems in each chapter have the solutions posted in the book website and even exam problems with solutions are provided by the author. Some of articles and references in the site are also very helpful.
Average customer rating:
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Introduction to Mass Communication: Media Literacy and Culture
Stanley J. Baran
Manufacturer: McGraw-Hill Companies
ProductGroup: Book
Binding: Hardcover
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ASIN: 0072998377 |
Book Description
This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Customer Reviews:
Become Media Literate.......2000-01-28
This is a great text about understanding media in all its forms. The reading was little complicated but when Dr. Baran explained what it all meant, I became more involved in media ranging from print to the internet. If you want to understand the media and how business, such as advertising, uses this it's a real eye opener. Read this book! It'll make you think about how our world is working right now.
Book Description
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Customer Reviews:
Helpful and useful........2006-11-07
Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.
Average customer rating:
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Introduction to Mathematical Programming
Russell C. Walker
Manufacturer: Prentice Hall
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Binding: Paperback
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Calculus: Early Transcendentals
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ASIN: 0132637650 |
Book Description
Empowering users with the knowledge necessary to begin using mathematical programming as a tool for managerial applications and beyond, this practical guide shows when a mathematical model can be useful in solving a problem, and instills an appreciation and understanding of the mathematics associated with the applied techniques. Surveys problem types, and discusses various ways to use specific mathematical tools. Contains prerequisite material for the study of linear programming, and offers a brief introduction to matrix algebra. Discusses the special structures of four network problems: the transportation problem, the critical path method, the shortest path problem, and minimal spanning trees. Covers compound interest and explores the financial aspects of specific problems considered throughout the book. Touches on "mathematics" oriented (vs. applications) material, with integrated proofs and discussions on such topics basic graph theory, linear algebra, analysis, properties of algorithms, and combinatorics. An extensive appendix section includes answers to many problems, an introduction to the linear programming package LINDO, an overview of the symbolic computation package Maple, and brief introductions to the TI-82 and TI-92 calculators and their applications.
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