Book Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.
Customer Reviews:
Student review.......2006-10-19
My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.
BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01
As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.
Perfect for the Classroom!.......2004-09-27
I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.
A Great Book for College Students.......2004-09-23
Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.
BC:PP is an instructor's dream!.......2004-09-22
I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
Book Description
Updated to include new communication technology and its unique issues
For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:
- Up-to-date coverage on dealing with online source material and precautions to observe when citing electronic material
- New searchable index: the website accompanying the book allows the reader immediate access to definitions and information on specific topics
- Updated e-mail rules and expanded plagiarism coverage to meet the needs of changing technology
Customer Reviews:
Great Product, Great Seller.......2007-10-19
Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks
very good, well-written manual. it is a must!.......2007-10-11
I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!
Gregg Manual.......2007-07-25
The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.
Not For Beginners..........2007-06-12
This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)
Great General Reference for Writers and Editors.......2007-05-09
I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
Book Description
Improve your presentationsand increase your impactwith 50 powerful, practical, and easy-to-apply techniques for Microsoft PowerPoint. With Beyond Bullet Points, youll take your presentation skills to the next levellearning innovative ways to design and deliver your message. Organized into five sectionsDistill Your Ideas, Structure Your Story, Visualize Your Message, Create a Conversation, and Maintain Engagementthe book uses clear, concise language and just the right visuals to help you understand concepts and start getting better results. Not just a how-to for PowerPoint, this book will help take your presentation skills to the next level! Features 50 innovative, easy-to-apply techniques to help you clarify, visualize, and present your ideas using PowerPoint. Author is a leading presentation-skills consultant. Targeted for intermediate to advanced level users of PowerPoint who are looking to stand out from the crowd and make sure people remember what they say.
Customer Reviews:
Clear guide for creating effective presentations .......2007-08-24
Microsoft PowerPoint changed the world of presentations by simplifying the process of creating a computerized slide show. Alas, over time people started squeezing too much information into every slide and using the preinstalled generic titles. PowerPoint's simplicity let people forget the purpose of presentations: to persuade or to inform without being boring. Cliff Atkinson shows you a creative way to build a good presentation without falling into the PowerPoint template trap - tell a story instead. At present, he provides a free template, storyboard formatter and story guide at sociablemedia.com that adds value to the book, which refers to these resources repeatedly. We recommend this to anyone who gives presentations.
I've used this method and it works.......2007-07-25
I borrowed it from the library and I am going to purchase it for my personal business library. I think that this is a great resource book. I decided to try this method since I do a presentation about once a month to pharmacists. This book helped me to organize my thoughts and present the material in a logical manner. I am in the health care industry and the people I present to are used to seeing bullet points BUT they are bored with it. For those that think the information here won't work, I say give it a try before dismissing it. You may find that your audience doesn't want as many bullet points and facts as you think and that you are a breath of fresh air in doing something new and innovative with your presentations. And remember you can put all of that information from your bullet points in the notes pages and print that out for them.
Don't understand what others see in it.......2007-07-07
I was disappointed having bought this book based on good reviews, so here's my review:
1. The author provides just one tool for one particular type of presentation: "pitch an idea to your bosses". The tool is a 3-act presentation using few words and more graphics and presenter narration.
Although a good tool for some presenters and some presentations, I can only see myself using this in 10-20% of my presentations.
2. Because the author refuses to explore other methods, the book becomes very repetitive and too detailed going on about the same points all the time.
3. Because of this, this is certainly not a book to keep for reference.
4. ...unless you are a total PowerPoint novice and computer-illiterate and want to read a step-by-step instructions about how to resize and crop images in PowerPoint, etc.
5. This is the first book by Microsoft Press I read and I was shocked at the obvious attempts throughout the book to advertise other marginally-related Microsoft products.
The book description says: "Targeted for intermediate to advanced level users". I would never recommend this book to anyone but absolute beginners and even then there must be better books.
The intermediate user should really just browse the first couple of chapters to get the basic idea (1. set the scene 2. show the conflict 3. resolve the conflict) in a bookstore and then decide for himself if he really wants to waste money on something which can easily be summarized on one page.
Better Presentations.......2007-07-05
I've been doing presentations since the BP (before Powerpoint) era and I have a structure that I've used since the beginning. This book caused me to rethink my approach, and, after using it on several recent presentations, I have to say it is a change for the better. Highly recommended if quality communications is your goal.
a very, very helpful book on creating effective presentations.......2007-07-03
While I didn't adopt the 3 > 3 approach Atkinson suggests, I really took to heart his idea of replacing wordy, boring slides with those with only a title (a concept, expressed as a sentence) and high-impact relevant graphics. As a result, I created a six-hour workshop (on personal productivity) that contained a total of five bullets (out of 130 slides). I also created - from the same slide show - a prose booklet that participants take home. Very useful.
More at: What a difference a framework can make
http://ideamatt.blogspot.com/2007/04/what-difference-framework-can-make.html
Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Books That Waste Time.......2007-10-23
Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.
Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.
Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.
In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
Customer Reviews:
outrageous price.......2006-11-21
This is perhaps the most expensive book besides collectables. Judging from the size and amount of information, it probably worths $5 - but I had to buy it simply because the professor uses it as textbook.
Granted that this is a book for business management professionals or to-be's, but this does not mean the book should be this expensive. You'll know what I mean when you see the book. I think they they are taking advantage of that fact that most people buy this book get reimbursed - my self for one will get reimbursement from my company, but I resent the fact that I have to buy such an expensive book and waste my company's money only because I have to. This is robbery - it's not printing book, it's more like printing money.
Excellent book.......2006-08-01
This is a short and concise book . I used it in one of my graduate courses, and found it very helpful.
Essential Reading.......2006-02-25
I used a previous edition of Ms. Munter's book as a text in a graduate course in management communications. The latest edition adds some new subjects and is still one of the best books on the subject. If you could only have one book on this subject this would be a good choice. Even though this book covers a broad base of communication skills (strategy, written, verbal and non-verbal, typography, graphical and prepresentation skills), each subject is covered in considerable depth. This book should be on the office shelf of every manager who needs to communicate effectively.
Customer Reviews:
Great reference/cheat sheet.......2007-07-26
I have used this book on all my performance reviews, it is so good, that I could not stop picking phrases from it, and my boss had to tell me to be "less verbose" in my self assessment!
Book for new managers.......2007-07-15
This book was recommended in one of my management classes. I was able view it during one of the class breaks. Immediately, I knew it will save me time and effort. Many useful phrases to help and prompt thoughts for reviewing team members.
A good guide .......2007-07-05
I purchased this guide for the supervisors on my team because it gives phrases to use when appraising employees. Its also gives phrases to use when writing awards or other evaulations of performance. The guide is organized into different areas-teamwork, communication skills, productivity, etc. which helps find helpful phrases to use. This guide is simple but elegant in its usefulness.
Who needs this? .......2007-06-12
If I sat on a toilet all day thinking of sycophantic half-sentences, this is probably what I'd come up with. I hate to think about what the brain-dead, incompetent boob who needs a book like this looks like.
It's management speak like this crap that inspired movies like Office Space and television shows such as The Office and Just Shoot Me. On that note, maybe I should give this book five stars.
One thing's for certain, anyone in your office who orders this book should be fired immediately.
Helpful Tool.......2007-05-16
Very helpful tool in writing performance reviews and avoiding redundancy when writing performance reviews.
Book Description
This is the ultimate guide to the design, migration, implementation, administration, management, and support of an Exchange Server 2007 environment. The recommendations, tips, and tricks covered are based on more than two years of early adopter implementations of Exchange 2007. The authors highlight the features and functions that organizations both large and small have found to be the important components in Exchange 2007, including the new Outlook Web Access mail, functions that better support mobile devices, server-to-server mailbox replication for better data recovery, and integrated voicemail unified messaging.
Detailed information on how toâ¦
- Plan your implementation and migration to Exchange 2007
- Confirm that your architecture of Exchange 2007 meets best practices
- Build a lab environment to test that your migration, implementation, and support processes are valid
- Implement Cluster Continuous Replication for effective disaster recovery of a failed Exchange server or site
- Integrate Exchange 2007 Unified Messaging into an existing telephony environment
- Optimize Exchange 2007 for a scalable enterprise environment
- Administer and support Exchange on an ongoing basis
Introduction
Part I Microsoft Exchange Server 2007 Overview
1 Exchange Server 2007 Technology Primer
2 Best Practices at Planning, Prototyping, Migrating, and Deploying Exchange Server 2007
Part II Planning and Designing an Exchange Server 2007 Environment
3 Understanding Core Exchange Server 2007 Design Plans
4 Architecting an Enterprise-Level Exchange Environment
5 Integrating Exchange Server 2007 in a Non-Windows Environment
6 Understanding Network Services and Active Directory Domain Controller Placement for Exchange Server 2007
Part III Implementing Exchange Server 2007 Services
7 Installing Exchange Server 2007
8 Implementing Edge Services for an Exchange Server 2007 Environment
9 Using the Windows PowerShell in an Exchange Server 2007 Environment
Part IV Securing an Exchange Server 2007 Environment
10 Client-Level Secured Messaging
11 Server and Transport-Level Security
12 Encrypting Email Communications with Exchange Server 2007
13 Securing Exchange Server 2007 with ISA Server
14 Understanding Enterprise Policy Enforcement Security
Part V Migrations and Coexistence with Exchange Server 2007
15 Migrating from Windows 2000 Server to Windows Server 2003
16 Migrating to Exchange Server 2007
17 Implementing Client Access and Hub Transport Servers
18 Administering an Exchange Server 2007 Environment
19 Exchange Server 2007 Management and Maintenance Practices
20 Using Microsoft Operations Manager to Monitor Exchange Server 2007
21 Using Terminal Services to Manage Exchange Servers
22 Documenting an Exchange Server 2007 Environment
Part VII Unified Communications in an Exchange Server 2007 Environment
23 Designing and Implementing Mobility in Exchange Server 2007
24 Designing and Configuring Unified Messaging in Exchange Server 2007
25 Collaborating Within an Exchange Environment Using Microsoft Office SharePoint Server 2007
26 Extending the Real-Time Communications Functionality of Exchange Server 2007
Part VIII Client Access to Exchange Server 2007
27 Getting the Most Out of the Microsoft Outlook Client
28 Leveraging the Capabilities of the Outlook Web Access (OWA) Client
29 Using Non-Windows Systems to Access Exchange Server 2007
30 Deploying the Client for Microsoft Exchange
Part IX Data Protection and Disaster Recovery of Exchange Server 2007
31 Continuous Backups, Clustering, and Network Load Balancing in Exchange Server 2007
32 Backing Up the Exchange Server 2007 Environment
33 Recovering from a Disaster in an Exchange Server 2007 Environment
Part X Optimizing Exchange Server 2007 Environments
34 Optimizing an Exchange Server 2007 Environment
35 Designing and Optimizing Storage (SAN/NAS) in an Exchange Server 2007 Environment
Index
Customer Reviews:
Great book.......2007-08-23
Everything you need to prepare for the Exchange 2007 test. In depth information and a great reference book for "in the field" work.
A Great resource.......2007-05-14
Assisted in my upgrade from Exchange 2003 tremendously. A Great resource amd very complete. Only one glitch (installing Exchange Management console in step 3 of upgrade should be installing Microsoft powershell.)
Extremely Helpful!.......2007-04-07
We spent the past 4 weeks planning our migration from Exchange 2000 and 2003 to Exchange 2007 using this book, and complted the migration last weekend with complete success! (14 backend servers, 1.8 terabytes of mail). The planning and sizing information was very helpful, the step by step guidance walked us through the process, and we're now down to 4 clustered servers with Hub Transport policies managing our incoming and outgoing mail. We also found the tips and best practices to be very helpful, unlike the Microsoft installation whitepapers that walk you through the procedures, this book actually explained what not to do as often as it said what to do which is EXTREMELY helpful when you are trying to decide which option to select compared to another.
I highly recommend this book to anyone planning to migrate their organization to Exchange 2007, the information in this book definitely helped us have a successful migration!
Not bad but not very good either.......2007-03-16
I ordered this book due to the fact that it was the first released book for Exchange 2007 on Amazon but apparently there was a reason. Live a earlier reviewer said there are a lot of errors in this book and it makes you wary if you can trust the things that are being said as fact when some of it doesn't sound exactly right.
Mainly this book is huge! going well over 1000 pages but so much of the book is just the same thing repeated over and over again. Also I don't understand the need to go into some many other topics in this book. This book covers so many other Microsoft products like AD, DNS, security WSUS, MOM, even how to install Windows server 2003! With so many thing going on in this book it's hard to find the real meat on what you bought the book for... Exchange 2007.
I would say this book is a good reference guide and will be able to help you with your migrations but look for something else to pass exam 70-236 or to get a better grasp into the inner workings of Exchange 2007.
Good & Bad.......2007-02-24
I agree with Mitchell there are some errors in the text..but there are a lot of features i had no idea were available in Exchange like Safelist Aggregation until i read this book. Overall it's still a good investment when learning the new Exchange Server.
Book Description
This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.
Customer Reviews:
Marketing Textbook.......2007-10-04
The book was in perfect condition, however, it didn't come with the user access code for internet review websites.
Best Text for Learning Communication Skills.......2007-01-04
I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.
Yes Indeed........2006-01-30
Yes indeed this book was/is (I still crack it open)very helpful to me. Before I read this book, or took the class that used this book, I was a very bad speller. My grammer was poor and my writing technique was even worse. If this book helped me I am sure it will help you.
Excellent book for college and your career.......2000-07-29
Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!
An Excellent Guide to Business Writing.......2000-04-03
This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
Book Description
As today's workplace becomes increasingly more competitive, knowing how to behave can make the difference between getting ahead and getting left behind. In
The Etiquette Advantage in Business, 2nd Edition, etiquette authorities
Peggy Post and
Peter Post provide you with the all-important tools for building solid, productive relationships with your business associates -- relationships that will help propel you and your company straight to the top.
In this completely revised and updated edition, which includes three new chapters on ethics, table manners, and electronic communication, the Posts show you how to handle both everyday and unusual situations that are essential to professional and personal success -- from resolving business conflicts with ease and grace to getting along with your boss and coworkers; from making long-lasting contacts to winning clients and closing deals. They also offer up-to-date guidance on pressing issues such as harassment in the workplace, worker privacy, e-mail dos and don'ts, and knowing how and when to shoulder blame.
Written for business workers of all types and backgrounds,
The Etiquette Advantage in Business remains the definitive resource for timeless advice on business entertaining, written communication, dressing appropriately for any business occasion, conventions and trade shows, job searches and interviews, gift-giving, and overseas travel.
No matter the situation in which you find yourself, the Posts will give you the confidence to meet the challenges of the work world with confidence and poise -- because today, more than ever, good manners mean good business.
Customer Reviews:
excellent book!.......2007-10-09
This book was a great choice to get for our employees to share. It covers a variety of situations and workplaces and answered many common business etiquette questions that have arisen.
The Etiquette Advantage in Business.......2007-02-19
This book is a must read for anyone graduating from school and headed into business. It gives outstanding advice on everything from cell phone etiquette, e-mail etiquette, cubicle farm etiquette, table manners, the interview process, thank you's, etc. It's a good read, and an outstanding reference book to have in one's library.
Great reference tool.......2007-01-04
Ever have that 1 question on 'how to' conduct yourself in a business situation? This book has the answers and the guidance on 'what to do.' Even the most experienced professional comes across a business situation question ... it's nice to have the answer before the situation occurs!
Book everyone should read.......2006-06-27
This is wonderful book explaining what etiquette is really about. One will learn everything -- from how to dress, table manners, office setup, how to print business cards to how to prepare resume. I would recommend to everyone to read it regardless if they are working or not. While I do not agree with some of the rules regarding "who pays for lunch" - I would say that this is a book everyone should read and understand because it will improve their interactions with others.
Just what I thought it would offer for today's Professional.......2006-03-25
Covered all of the bases in today's professional enviornment
Book Description
As founder of Beckwith Advertising and Marketing, HarryBeckwith learned early on in his career that no matter what product isbeing sold, the most important component of the sale is you. Here Beckwithteams up with his wife, motivational speaker and former sales executiveChristine Clifford Beckwith, to provide tips, anecdotes, and insights basedon their 30 years of selling experience. Written in a traditional homespunstyle, the Beckwiths offer doses of humor and practical knowledge to anyonewho wants to learn how to seal the deal and thrive in business.
Customer Reviews:
You, Inc.: The Art of Selling More of the Same.......2007-10-16
Please, save yourself the money! You, Inc. is an OK book that covers a lot of basic information for people completely new to sales or a profession/career that does not deal routinely with people. I found the writing style no better than eight grade level. If you want a light read, and one with more humor that you can reference easily, I recommend Jeffrey Gitomer's books over this brochure by Beckwith. Thin self-help books like Beckwith's validate that money can be made by copying every other book on the market, slapping a 'sticky' title on the cover, and adding to the authors growing fortune. Please don't add to his already significant pile.
Not bad, but not great.......2007-10-11
The book wasn't a waste of time. There were keen insights shared. My problem was that you had to turn too many pages to read them. As opposed to books such as Blink, or Made to Stick, this book seemed "cheap." Honestly, I felt like I was reading motivational literature.
kris.......2007-09-22
Good book, with lots of wisdom and forgotten common sense. I enjoyed reading the book - very easy style and got pumped up with energy after reading. Brings to light lots of obvious things in life and business, which we tend to easily forget.
Brilliant!.......2007-09-22
Like Beckwith's other books (I've read them all), I really enjoyed it. For me, each book has built on the previous one. I also find Beckwith's books easy to read. It's as if they are written in "bite-size" pieces to be easily digested. :-) Once I get started, I have a hard time putting them down. I read You, Inc. in two sittings. My brain feels like it "ate too much!"
You, Inc. is another book I will highly recommend to my dental colleagues. Well, I've recommended ALL of Beckwith's books to my dentist friends! I think You, Inc. and What Clients Love are particularly well-suited for dentists. Both of them are "chock-full" of pearls. Both are books that should be read multiple times. And, I've used many of Beckwith's concepts in my website and my business.
Between my wife and me, our copy of You, Inc. has virtually doubled in thickness because of all the dog-eared pages. It won't even close normally!
You, Inc. was an outstanding read, and I know I'll be putting some of the ideas to work starting tomorrow!
So so.......2007-09-15
Sorry everybody but I didn't think this book was all that great. There really wasn't anything new in here that I haven't read or heard before. It seems like all books like this have the same ideas but put in someone else's words or through their own stories.
Books:
- CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
- CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
- CISA: Certified Information Systems Auditor Study Guide
- Classroom Management for Middle and High School Teachers (7th Edition)
- Communicating for Results: A Guide for Business adn the Professions
- Cross-cultural Servanthood: Serving the World in Christlike Humility
- Cultures and Organizations: Software of the Mind
- Cultures and Organizations: Software of the Mind
- Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
- Educational Leadership: A Problem-Based Approach (3rd Edition)
Books Index
Books Home
Recommended Books
- The Measure of a Man: A Spiritual Autobiography
- History: Fiction or Science
- Why the Markets Went Crazy: And What It Means for Investors
- Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy
- Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
- History: Fiction or Science
- County Business Patterns Louisiana 1999
- The Price of Government: Getting the Results We Need in an Age of Permanent Crisis
- Catastrophe Modeling:: A New Approach to Managing Risk
- Bacterial Genetics in Natural Environments
Communications
| Skills
| Business & Investing
| Subjects
| Books
Study Guide for Guffey's Business Communication: Process and Product, 5th
Statistics for Business and Economics (with CD-ROM and InfoTrac) (Statistics for Business & Economics)
The Team Handbook Third Edition
Managerial Accounting
Global Business Etiquette: A Guide to International Communication and Customs
