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Business Communication: Process and Product (with InfoTrac®)
Mary Ellen Guffey Manufacturer: South-Western College Pub ProductGroup: Book Binding: Hardcover Similar Items:
Accessories: ASIN: 0324223048 |
Book Description
BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.Customer Reviews:
Student review.......2006-10-19
BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01
Perfect for the Classroom!.......2004-09-27
A Great Book for College Students.......2004-09-23
BC:PP is an instructor's dream!.......2004-09-22
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The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
Dan S. Kennedy Manufacturer: Adams Media Corporation ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1593374992 |
Book Description
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:Customer Reviews:
Thought it would be more...........2007-09-26
The Ultimate Guide to Sales Letters.......2007-09-19
Another powerful, practical book from Dan.......2007-07-28
Great book with great ideas simplified.......2007-06-23
A Fantastic Reference Guide.......2007-06-13
Average customer rating: |
Writing of Business, The
Robert P. Inkster , and Judith M. Kilborn Manufacturer: Longman ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0205198686 |
Book Description
In an increasingly diverse workplace, in an increasingly competitive global environment, and in more technically complex work spaces, writing has become an essential tool for creating personal and organizational communication strategies. It is the most generative, creative part of doing business, and the key to attaining business success in all fields.
Customer Reviews:
Not what I was expecting..........2007-06-11
Great book.......2007-01-05
Not a practical choice.......2006-07-28
1001 Letters for All Occasions: The Best Models for Every Business and Personal Need.......2006-02-26
Book Description
A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included MM Mars, Johnson Johnson, Anheuser-Busch, and several other, Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds-and what fails-in written business communication. This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management-a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.Customer Reviews:
Hits the mark--and helps you hit it, too.......2007-07-28
The Book Does Work.......2006-12-01
My Students Love it Too!.......2003-04-21
What Works "Works"!.......2000-03-31
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The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500
Helen Cunningham , and Brenda Greene Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0071382305 |
Book Description
In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically on the writing issues that frequently arise on the job. Insights and feedback from Fortune 500 communications executives provide tips and advice on improving writing style and effectiveness, while more than 1,200 alphabetized entries cover the essentials of style and usage, grammatical concepts, and more.
Customer Reviews:
Read this if you write!.......2005-02-11
How the Business Style Handbook Helped Me.......2005-01-19
A writing handbook with cultural and social backgrounds.......2004-07-08
Precise and Easy........2004-06-21
Worth Recommending - especially to those who report to you.......2004-06-21
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Webster's New World Letter Writing Handbook
Robert W. Bly Manufacturer: Webster's New World ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0764525247 |
Book Description
Expert tips and 300 sample letters make business and personal correspondence a snap.Download Description
Expert tips and 300 sample letters make business and personal correspondence a snap.Customer Reviews:
Webster's New World Letter Writing Handbook.......2006-02-26
Great Aid for Those Who Hate to Write Letters.......2004-01-30
Bly offers tips on writing letters of all types and includes some 300 samples of business and personal correspondence easily used and adapted by the individual to suit their own purposes.
The book is particularly helpful for business people who may be trying to close a sale, answer a complaint, offer a product or service, or offer thanks.
Bly covers the nuts-and-bolts of letter writing as well as persuasive writing techniques. The book is filled with proven styles for attention-grabbing introductions, persuasive arguments, memorable phrases, and strong closings. It covers a wide gamut of types of letters, ranging from job hunting, sales, and fundraising to responding to criticism, expressing sympathy, and declining an offer.
If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf.
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The Plain English Approach to Business Writing
Edward P. Bailey Jr. , and Larry Bailey Manufacturer: Oxford University Press, USA ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0195115651 |
Amazon.com
Memos, letters, reports--for a business world supposedly going paperless, we're writing quite a lot these days. Nonetheless, argues business communications professor Edward P. Bailey Jr., reliance on industry terminology and "business-ese" is ruining many of these attempts to exchange information. His practical guide to reversing that unfortunate situation, The Plain English Approach to Business Writing, shows how to "write as you would talk," which he contends is actually easier than penning convoluted sentences filled with obscure jargon. A basic overview of organization and layout (including typefaces, headings, and graphics) is provided along with advice on proper constructions and style.Book Description
In offices across America, the Masters of Gobbledygook are hard at work. They're bombarding in-boxes with those long, confusing memos that colleagues don't have the patience to read--and bosses don't have the time to rewrite. They use words like "commence" or "prior to" instead of "begin" or "before." They bury their main point somewhere in the last paragraph--and take two pages to get there. Everybody knows one of them; in fact, you may even be one of them. But now there's help for anyone who's ever fallen prey to businessese, academese, legalese, or any other "ese" when faced with a blank memo pad. In The Plain English Approach to Business Writing, Edward Bailey--who spent twenty years working in the bastions of bureaucratese--offers readers a powerful new communications tool. Written for busy professionals who want to improve the quality and clarity of their own (or their staff's) writing style, this no-nonsense guide is an indispensable office companion. Bailey's approach is 5urprisingly straightforward: just write as you would talk. Plain English is not only easier to read; it's also easier to write. And it's so effective that many large organizations are endorsing, if not demanding, its use in the work place. Pithy and entertaining, Bailey points out all the dos and don'ts of plain English. He then illustrates them with examples drawn from a wide array of sources, including business documents, technical manuals, trade publications like Consumer Reports, and the works of writers such as Russell Baker and John D. MacDonald. From the basics to the fine tuning, he offers practical advice on clarity and precision, organization, layout, and a host of other important writing topics. A delightful, down-to-earth guide, The Plain English Approach to Business Writing is for professionals of all backgrounds (government, military, legal, financial, technical, corporate) and staff at all levels (from the company CEO to the ambitious secretary). The Plain English Approach to Business Writing can be read in an hour--and used for the rest of one's life.Customer Reviews:
A great little book on writing.......1999-01-18
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300+ Successful Business Letters for All Occasions (2nd Edition)
Alan Bond Manufacturer: Barron''s Educational Series ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0764128973 |
Book Description
Despite e-mail, cell phones and other modern conveniences, an important place still exists for the written letter, especially when it is used as a means of business communication. This revised and updated book presents correct business formats, then offers instruction on writing clear and concise letters for every imaginable occasion. Among them are letters of inquiry, credit letters, dunning letters, congratulatory letters, business announcements, invitations to business functions, and many more. Readers will find many sample letters that they can adapt for their own uses. New in this edition is advice and instruction on effective e-mail correspondence.Customer Reviews:
A very useful reference source.......2000-10-24
A solid foundation with a not so perfect house.......2000-08-02
OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS does not have a lot of tutorials. It does little to teach you to be a better business writer but is a very good source of examples of actual letters.
This book is best when used with BUSINESS WRITING FOR DUMMIES by Sheryl Lindsell-Roberts. BUSINESS WRITING FOR DUMMIES is just the opposite. It does a lot to make you a better Business letter writer but it has very few actual examples when compared to Alan Bond's OVER 300 SUCCESSFUL BUSINESS LETTERS FOR ALL OCCASIONS.
Used together, any person has a formidable arsenal to write a well-written professional letter regardless of the subject or circumstances.
I highly recommend that anyone interested in improving their business witting skills purchase both Alan Bond's, OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS and Sheryl Lindsell-Roberts' BUSINESS WRITING FOR DUMMIES.
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Business English for the 21st Century (4th Edition)
Patricia T. Ellison Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0132271656 |
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