Business Communication: Process and Product (with InfoTrac®)
Average customer rating: 4 out of 5 stars
  • Student review
  • BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!
  • Perfect for the Classroom!
  • A Great Book for College Students
  • BC:PP is an instructor's dream!
Business Communication: Process and Product (with InfoTrac®)
Mary Ellen Guffey
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
WritingWriting | Reference | Business & Investing | Subjects | Books
All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
Similar Items:
  1. Study Guide for Guffey's Business Communication: Process and Product, 5th Study Guide for Guffey's Business Communication: Process and Product, 5th
  2. Statistics for Business and Economics (with CD-ROM and InfoTrac) (Statistics for Business & Economics) Statistics for Business and Economics (with CD-ROM and InfoTrac) (Statistics for Business & Economics)
  3. The Team Handbook Third Edition The Team Handbook Third Edition
  4. Managerial Accounting Managerial Accounting
  5. Global Business Etiquette: A Guide to International Communication and Customs Global Business Etiquette: A Guide to International Communication and Customs

Accessories:
  1. Study Guide for Guffey's Business Communication: Process and Product, 5th Study Guide for Guffey's Business Communication: Process and Product, 5th

ASIN: 0324223048

Book Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Customer Reviews:

5 out of 5 stars Student review.......2006-10-19

My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.

5 out of 5 stars BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01

As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.

5 out of 5 stars Perfect for the Classroom!.......2004-09-27

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

5 out of 5 stars A Great Book for College Students.......2004-09-23

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

5 out of 5 stars BC:PP is an instructor's dream!.......2004-09-22

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
Average customer rating: 4.5 out of 5 stars
  • Thought it would be more....
  • The Ultimate Guide to Sales Letters
  • Another powerful, practical book from Dan
  • Great book with great ideas simplified
  • A Fantastic Reference Guide
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
Dan S. Kennedy
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Business & Investing | Subjects | Books
WritingWriting | Reference | Business & Investing | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
Similar Items:
  1. The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
  2. No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.) No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.)
  3. No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide
  4. No B.S. Time Management for Entrepreneurs (No B.S. Series) No B.S. Time Management for Entrepreneurs (No B.S. Series)
  5. No B.S. Wealth Attraction for Entrepreneurs (No B.S.) No B.S. Wealth Attraction for Entrepreneurs (No B.S.)

ASIN: 1593374992

Book Description

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
  • The twelve best headline formulas
  • Strategies for building a customer base
  • Sales letters for Web sites and online use
    This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

    Customer Reviews:

    3 out of 5 stars Thought it would be more...........2007-09-26

    It was ok but would have liked something more easy to adapt to my letters.

    5 out of 5 stars The Ultimate Guide to Sales Letters.......2007-09-19

    This book is the only start for anyone who is interested in developing sales letters, that sell. There is a reason that Dan Kennedy is the guru of developing sales letters and other forms of copy.

    In the book, Kennedy unleashes a lot of information in bits of detail which are easy to follow. The book is so well written that you can not help but excel at writing great sales letters by the end. There are many copies of very successful sales letters throughout the book to illustrate the strategies, tactics and techniques revealed. The content flows smoothly from chapter to chapter making this book an effortless read.

    If you are interested in learning to write great sales letters, get this book first!

    Eliot Hoppe
    Author - Selling: Powerful New Strategies for Sales Success

    5 out of 5 stars Another powerful, practical book from Dan.......2007-07-28

    Have you ever spent hours writing the perfect sales letter, only to send it out and get little or no response? This information-packed book is sure to show you where you went wrong. And it takes you through all the basic steps and concepts that go into writing amazingly effective sales letters. Of course, there's no substitute for practice, but this book will get you off to a solid start.

    Known as the "No B.S." guy, Dan Kennedy is a crack copywriter and consultant who regularly helps clients make millions of dollars. From my personal experience (and I have a shelf full of Dan Kennedy's stuff), all his books are worth their weight in gold. But be warned, he has a straight-up, slightly sarcastic style of communication that you either love or hate. Personally, I love it. And I confidently recommend anything and everything Dan Kennedy writes or sells.

    5 out of 5 stars Great book with great ideas simplified.......2007-06-23

    This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.
    What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.
    I like this book because it is like AWAI's copywriting course condensed into one book.
    Read this book today and start writing better copy.

    5 out of 5 stars A Fantastic Reference Guide.......2007-06-13

    I received this book in the mail and read the whole thing in one night! It was a very practical, no-nonsense, reference guide. This one has it's own special place on my desk. Buy it!
    Writing of Business, The
    Average customer rating: Not rated
      Writing of Business, The
      Robert P. Inkster , and Judith M. Kilborn
      Manufacturer: Longman
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Writing | Reference | Subjects | Books
      TechnicalTechnical | Writing | Reference | Subjects | Books
      GeneralGeneral | Arts & Photography | Subjects | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      ReferenceReference | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Global Contexts: Case Studies in International Technical Communication (Part of the Allyn & Bacon Series in Technical Communication) Global Contexts: Case Studies in International Technical Communication (Part of the Allyn & Bacon Series in Technical Communication)

      ASIN: 0205198686

      Book Description

      In an increasingly diverse workplace, in an increasingly competitive global environment, and in more technically complex work spaces, writing has become an essential tool for creating personal and organizational communication strategies. It is the most generative, creative part of doing business, and the key to attaining business success in all fields. 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need
      Average customer rating: 2 out of 5 stars
      • Not what I was expecting...
      • Great book
      • Not a practical choice
      • 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need
      1001 Letters for All Occasions: The Best Models for Every Business and Personal Need
      Corey Sandler , and Janice Keefe
      Manufacturer: Adams Media Corporation
      ProductGroup: Book
      Binding: Paperback

      WritingWriting | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      GeneralGeneral | Etiquette | Reference | Subjects | Books
      GeneralGeneral | Writing | Reference | Subjects | Books
      Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      GeneralGeneral | Education | Professional & Technical | Subjects | Books
      Similar Items:
      1. How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition
      2. The Encyclopedia of Business Letters, Fax Memos, and E-Mail The Encyclopedia of Business Letters, Fax Memos, and E-Mail
      3. The Complete Handbook of Model Business Letters The Complete Handbook of Model Business Letters
      4. How to Say It At Work: Putting Yourself Across with Power Words, Phrases, Body Language, and Communication Secrets How to Say It At Work: Putting Yourself Across with Power Words, Phrases, Body Language, and Communication Secrets
      5. Webster's New World Letter Writing Handbook Webster's New World Letter Writing Handbook

      ASIN: 1580628907

      Customer Reviews:

      2 out of 5 stars Not what I was expecting..........2007-06-11

      I could have written this book myself. The letters are very general and you can find them for FREE on the Internet!

      1 out of 5 stars Great book.......2007-01-05

      Received this book timely and in great condition. It is a really good book for anyone. Provides good help in all areas of letterwritting.

      1 out of 5 stars Not a practical choice.......2006-07-28

      Too much of personal letters not much variety of bussiness letters. Very simple choice of words. I could'nt use it at all

      5 out of 5 stars 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need.......2006-02-26

      Everyone should have this book in their personal library. It's one of my best purchases to date. Being an administrative assistant to my pastor makes it necessary for me to be able to construct a proper letter, using correct word choices and grammar. I highly recommend this book.
      Business Writing: What Works, What Won't
      Average customer rating: 4.5 out of 5 stars
      • Hits the mark--and helps you hit it, too
      • The Book Does Work
      • My Students Love it Too!
      • What Works "Works"!
      Business Writing: What Works, What Won't
      Wilma Davidson
      Manufacturer: St. Martin's Griffin
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
      Similar Items:
      1. Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
      2. Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated
      3. The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour) The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)
      4. The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series) The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
      5. The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500 The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500

      ASIN: 0312109482

      Book Description

      A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included MM Mars, Johnson Johnson, Anheuser-Busch, and several other, Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds-and what fails-in written business communication. This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management-a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.

      Customer Reviews:

      5 out of 5 stars Hits the mark--and helps you hit it, too.......2007-07-28

      Wilma Davidson's _Business Writing: What Works, What Won't_ is that rare book that fully addresses its title's premise. This book will have you writing more effective business correspondence and documents right away.

      As a freelance commercial writer, my work depends on skillfully communicating on point. This book shows how to do just that. Davidson minces no words, either. She finds the current state of business writing deplorable, filled with pointless buzzwords, passive voice, data overload, and too much pomposity. She gears her book to addressing those major problems and does so effortlessly.

      You'll learn how to

      * Restructure documents for quick reading
      * Tighten sentences and paragraphs by eliminating extraneous words and phrases
      * Use "real English" instead of business buzzwords that hinder communication
      * Move from dull, passive voice to a more natural active voice that holds readers' attention
      * And much more.

      Best of all, the author provides numerous outstanding examples of the distinctions between poorly written documents and their more professionally written counterparts. The book includes quizzes, asking readers to fix broken paragraphs and sentences. Unlike some other books that test readers, Davidson provides her suggestions for those fixes so the reader isn't left to wonder what the repair might be. Her section on switching from passive to active voice may be one of the best I've ever read, offering illustrations and clever examples that help beginning business writers grasp the concept.

      Considering I work as a writer and have read on the topic widely, it's a rarity for me to pick up a book on the subject of writing and say, "What a superlative book!" _Business Writing; What Works, What Won't_ is just that, and I recommend it without hesitation. If business writers read this book and put its recommendation into practice, we'll have a whole lot less of "It is suggested that we leverage a paradigm shift" and more of "Let's try a new direction."

      4 out of 5 stars The Book Does Work.......2006-12-01

      Business Writing: What Works, What Won't is a business writing book that indeed does work very well. The author gets right to the point and gives just the right amount of information on most business writing aspects, with a terrific section on e-mail and letters. She uses humor throughout the guide, making an otherwise dry subject more entertaining. More importantly, the book is full of useful examples that illustrate the rule, technique, or principle discussed. For example, she doesn't just urge the reader to use the active voice, she includes almost a dozen examples of the proper way to use the active voice (and avoid the passive voice). Highly recommended.

      5 out of 5 stars My Students Love it Too!.......2003-04-21

      The open, inviting and easy-to-read format was the first thing that attracted me to Wilma Davidson's book. Next was the content. She covers all the major areas that most people need to work on to become more effective and efficient writers. Her book provides solid, practical information right up front, with a of easy-to-understand examples. Last but not least is the endorsement given in the forward by Janet Emig, who revolutionized the approach to writing being taught in school systems around the world today. I use Business Writing, What Works What Wont to supplement the principles and techniques I teach in my writing workshop, which is aimed at professionals in technical fields, and they love it too, saying it is a great help and excellent resource.

      4 out of 5 stars What Works "Works"!.......2000-03-31

      With business people today spending an average of 30% of their work time writing, this book offers simple techniques (along with practice situations) to make your message more clear and powerful. This book was helpful to me because most writing skills taught in business schools today are not comparable to the writing demands faced by these same students in the business world. This book also helped me discard my academic view that writing features lengthy paragraphs and big words and taught me to use concise paragraphs to get the job done. Look at me now! This review was originally five pages!
      The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500
      Average customer rating: 5 out of 5 stars
      • Read this if you write!
      • How the Business Style Handbook Helped Me
      • A writing handbook with cultural and social backgrounds
      • Precise and Easy.
      • Worth Recommending - especially to those who report to you
      The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500
      Helen Cunningham , and Brenda Greene
      Manufacturer: McGraw-Hill
      ProductGroup: Book
      Binding: Paperback

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
      GeneralGeneral | Reference | Subjects | Books
      Similar Items:
      1. Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
      2. The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series) The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
      3. Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated
      4. The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour) The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)
      5. Business Writing: What Works, What Won't Business Writing: What Works, What Won't

      ASIN: 0071382305

      Book Description

      In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically on the writing issues that frequently arise on the job. Insights and feedback from Fortune 500 communications executives provide tips and advice on improving writing style and effectiveness, while more than 1,200 alphabetized entries cover the essentials of style and usage, grammatical concepts, and more.

      Customer Reviews:

      4 out of 5 stars Read this if you write!.......2005-02-11

      For anyone who writes in a business environment-which is probably most people reading this-The Business Style Handbook is an extremely useful reference. I especially appreciated the introductory material, which provides the basis for great marketing copy for those of us who write and edit for a living. And it's a great relief to have a handy reference for handling all those marketing-speak and tech-speak neologisms and inconsistencies.

      Plus this book is much more manageable in size and price than most writers' and editors' manuals, which few people besides professional writers and editors are going to be willing to invest in. I checked it out of the library first to see whether it was worth buying, and my conclusion was "Yes, definitely!"

      5 out of 5 stars How the Business Style Handbook Helped Me.......2005-01-19

      I'm glad I had a copy of The Business Style Handbook when a big argument erupted in my department. One group said you have to write "an NYSE stock" while another said you have to write "a NSYE stock." I took out a copy of The Business Style Handbook (which my wife gave me for Christmas to help me improve my e-mail) to settle the dispute. By the way, it should be written "an NYSE stock." It's one of the first times I've been on the right side of a grammar argument.

      5 out of 5 stars A writing handbook with cultural and social backgrounds.......2004-07-08

      A while ago, a friend asked me to review some business correspondence when I was in Beijing. Subsequently, I always thought that it would be helpful to find him some business writing reference books. When I came across The Business Style Handbook (in both English and Chinese), I recommended them to my friend.

      The book is very practical. It differs from a regular dictionary in that it contains not only definitions for terms but also their cultural and social backgrounds. Look for the references for items such as 360-degree review, 401(k) or cookie. They are very helpful to people with different language backgrounds. Another advantage is the included examples, such as how to properly use kudos. Additionally, the first five chapters provide an excellent summary on modern business writing. In all, no matter it is for a beginner or as a reference, the book provides a lot of value to its readers.

      5 out of 5 stars Precise and Easy........2004-06-21

      I write on tight deadlines and can't afford to make mistakes in the work I produce. This book is a big help. It is a valued resource for questions on grammar, spelling and pronunciation. And it is written in plain english; no need to wade through discussions on the fine points of grammar. It also makes a great gift.

      5 out of 5 stars Worth Recommending - especially to those who report to you.......2004-06-21

      I spend a good deal of time at work writing documents and e-mails. When I have questions about how to write something correctly, The Business Style Handbook is my reference tool of first resort. Its focus on business and finance is invaluable. Where else could I quickly find out whether to use a hyphen in enterprise-wide or parentheses with 401 (k)? The chapter on e-mail is also useful, as is the information from the Fortune 500.
      It is now suggested reading for the employees in our Fortune 500 company.
      Webster's New World Letter Writing Handbook
      Average customer rating: 4.5 out of 5 stars
      • Webster's New World Letter Writing Handbook
      • Great Aid for Those Who Hate to Write Letters
      Webster's New World Letter Writing Handbook
      Robert W. Bly
      Manufacturer: Webster's New World
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Small Business & Entrepreneurship | Business & Investing | Subjects | Books
      GeneralGeneral | Writing | Reference | Subjects | Books
      Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
      GeneralGeneral | Foreign Languages | Reference | Subjects | Books
      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
      Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
      ReferenceReference | Amazon Upgrade | Stores | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      ReferenceReference | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need
      2. How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition
      3. The Encyclopedia of Business Letters, Fax Memos, and E-Mail The Encyclopedia of Business Letters, Fax Memos, and E-Mail
      4. The Complete Handbook of Model Business Letters The Complete Handbook of Model Business Letters
      5. 300+ Successful Business Letters for All Occasions (2nd Edition) 300+ Successful Business Letters for All Occasions (2nd Edition)

      ASIN: 0764525247

      Book Description

      Expert tips and 300 sample letters make business and personal correspondence a snap.
      When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.
      Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.

      Download Description

      Expert tips and 300 sample letters make business and personal correspondence a snap.
      When trying to close a sale, answer a complaint, or offer thanks, a well-crafted letter can make all the difference. Packed with practical advice and 300 easy-to-adapt sample letters, this all-purpose guide shows readers how to write letters that get results -at work and at home.
      Covering the nuts-and-bolts of letter writing as well as the secrets of high-impact prose, the book delivers proven recipes for attention-grabbing introductions, persuasive arguments, memorable phrases, and closing clinchers. Best of all, it offers guidance on business and personal letters for every circumstance, from job hunting, selling, fundraising, and asking favors to giving a reprimand, responding to criticism, expressing sympathy, and declining gracefully. It's the only reference anyone will ever need to write the perfect letter, whatever the occasion.

      Customer Reviews:

      5 out of 5 stars Webster's New World Letter Writing Handbook.......2006-02-26

      This is an excellent book to have on hand if you are a frequent letter writer. I've learned valuable information just by skimming through the book. I recommend this book to anyone looking for information on how to correctly write a letter.

      4 out of 5 stars Great Aid for Those Who Hate to Write Letters.......2004-01-30

      Bob Bly is well known in freelancing and copywriting circles, but his abilities probably aren't as well known outside those arenas. This book might just make him known to the average person or at least to the average business person (who in my experince usually hates having to write letters).

      Bly offers tips on writing letters of all types and includes some 300 samples of business and personal correspondence easily used and adapted by the individual to suit their own purposes.
      The book is particularly helpful for business people who may be trying to close a sale, answer a complaint, offer a product or service, or offer thanks.

      Bly covers the nuts-and-bolts of letter writing as well as persuasive writing techniques. The book is filled with proven styles for attention-grabbing introductions, persuasive arguments, memorable phrases, and strong closings. It covers a wide gamut of types of letters, ranging from job hunting, sales, and fundraising to responding to criticism, expressing sympathy, and declining an offer.

      If you hate having to write letters, whether for personal or business purposes, this book needs to be sitting on your shelf.
      The Plain English Approach to Business Writing
      Average customer rating: 4 out of 5 stars
      • A great little book on writing
      The Plain English Approach to Business Writing
      Edward P. Bailey Jr. , and Larry Bailey
      Manufacturer: Oxford University Press, USA
      ProductGroup: Book
      Binding: Paperback

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
      Writing SkillsWriting Skills | Writing | Reference | Subjects | Books
      Similar Items:
      1. The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series) The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
      2. Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated Effective Business Writing :(A Guide For Those who Write On the Job) 2nd Edition Revised And Updated
      3. Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
      4. The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour) The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)
      5. Plain English at Work: A Guide to Writing and Speaking Plain English at Work: A Guide to Writing and Speaking

      ASIN: 0195115651

      Amazon.com

      Memos, letters, reports--for a business world supposedly going paperless, we're writing quite a lot these days. Nonetheless, argues business communications professor Edward P. Bailey Jr., reliance on industry terminology and "business-ese" is ruining many of these attempts to exchange information. His practical guide to reversing that unfortunate situation, The Plain English Approach to Business Writing, shows how to "write as you would talk," which he contends is actually easier than penning convoluted sentences filled with obscure jargon. A basic overview of organization and layout (including typefaces, headings, and graphics) is provided along with advice on proper constructions and style.

      Book Description

      In offices across America, the Masters of Gobbledygook are hard at work. They're bombarding in-boxes with those long, confusing memos that colleagues don't have the patience to read--and bosses don't have the time to rewrite. They use words like "commence" or "prior to" instead of "begin" or "before." They bury their main point somewhere in the last paragraph--and take two pages to get there. Everybody knows one of them; in fact, you may even be one of them. But now there's help for anyone who's ever fallen prey to businessese, academese, legalese, or any other "ese" when faced with a blank memo pad. In The Plain English Approach to Business Writing, Edward Bailey--who spent twenty years working in the bastions of bureaucratese--offers readers a powerful new communications tool. Written for busy professionals who want to improve the quality and clarity of their own (or their staff's) writing style, this no-nonsense guide is an indispensable office companion. Bailey's approach is 5urprisingly straightforward: just write as you would talk. Plain English is not only easier to read; it's also easier to write. And it's so effective that many large organizations are endorsing, if not demanding, its use in the work place. Pithy and entertaining, Bailey points out all the dos and don'ts of plain English. He then illustrates them with examples drawn from a wide array of sources, including business documents, technical manuals, trade publications like Consumer Reports, and the works of writers such as Russell Baker and John D. MacDonald. From the basics to the fine tuning, he offers practical advice on clarity and precision, organization, layout, and a host of other important writing topics. A delightful, down-to-earth guide, The Plain English Approach to Business Writing is for professionals of all backgrounds (government, military, legal, financial, technical, corporate) and staff at all levels (from the company CEO to the ambitious secretary). The Plain English Approach to Business Writing can be read in an hour--and used for the rest of one's life.

      Customer Reviews:

      4 out of 5 stars A great little book on writing.......1999-01-18

      This is the best little book I've read and used on business writing. As a teacher I'm always looking for simple, practical guides that will improve my students' and my own business skills. This book gives useful, practical advice and practices exactly what it preaches. Its even clear enough and well written enough for me to use with my Japanese students. This is the kind of guide that should be available on-line and in various language versions. Highly recommended.
      300+ Successful Business Letters for All Occasions (2nd Edition)
      Average customer rating: 4.5 out of 5 stars
      • A very useful reference source
      • A solid foundation with a not so perfect house
      300+ Successful Business Letters for All Occasions (2nd Edition)
      Alan Bond
      Manufacturer: Barron''s Educational Series
      ProductGroup: Book
      Binding: Paperback

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Skills | Business & Investing | Subjects | Books
      Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
      Running Meetings & PresentationsRunning Meetings & Presentations | Skills | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      WritingWriting | Reference | Business & Investing | Subjects | Books
      GeneralGeneral | Dictionaries & Thesauruses | Reference | Subjects | Books
      Similar Items:
      1. 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need 1001 Letters for All Occasions: The Best Models for Every Business and Personal Need
      2. How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition
      3. The Encyclopedia of Business Letters, Fax Memos, and E-Mail The Encyclopedia of Business Letters, Fax Memos, and E-Mail
      4. Strategic Business Letters and E-mail Strategic Business Letters and E-mail
      5. The Complete Handbook of Model Business Letters The Complete Handbook of Model Business Letters

      ASIN: 0764128973

      Book Description

      Despite e-mail, cell phones and other modern conveniences, an important place still exists for the written letter, especially when it is used as a means of business communication. This revised and updated book presents correct business formats, then offers instruction on writing clear and concise letters for every imaginable occasion. Among them are letters of inquiry, credit letters, dunning letters, congratulatory letters, business announcements, invitations to business functions, and many more. Readers will find many sample letters that they can adapt for their own uses. New in this edition is advice and instruction on effective e-mail correspondence.

      Customer Reviews:

      5 out of 5 stars A very useful reference source.......2000-10-24

      This book seems to cover just about any business letter that you might ever need. The book itself is divided into 16 chapters covering topics such as LETTERS OF INQUIRY, BUSINESS ANNOUNCEMENTS, INVITATIONS, and COLLECTION LETTERS. In addition to providing many examples of letters the book also covers issues and approaches to creating letter for various reasons. This is helpful if you do not want to use the example, but still need guidance on how to compose a letter on a certain topic. The book also provides what it calls "useful sentences" that you can plug into a letter of your own design. There is also a "quick reference appendix" that show Forms of Addresses (if you're writing to a politician or dignitary), common spelling and grammar mistakes, and other helpful pieces of information. Overall I rate this book very highly and think that it should be on the bookshelf of anyone that writes formal business or personal letters.

      4 out of 5 stars A solid foundation with a not so perfect house.......2000-08-02

      Alan Bond's book, OVER 300 SUCCESSFUL BUSINESS LETTERS FOR ALL OCCASIONS gives several examples of actual letters. Examples of just about every type of letter you will ever have to write can be found in this book. It was written as a reference for the business professional and home correspondent.

      OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS does not have a lot of tutorials. It does little to teach you to be a better business writer but is a very good source of examples of actual letters.

      This book is best when used with BUSINESS WRITING FOR DUMMIES by Sheryl Lindsell-Roberts. BUSINESS WRITING FOR DUMMIES is just the opposite. It does a lot to make you a better Business letter writer but it has very few actual examples when compared to Alan Bond's OVER 300 SUCCESSFUL BUSINESS LETTERS FOR ALL OCCASIONS.

      Used together, any person has a formidable arsenal to write a well-written professional letter regardless of the subject or circumstances.

      I highly recommend that anyone interested in improving their business witting skills purchase both Alan Bond's, OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS and Sheryl Lindsell-Roberts' BUSINESS WRITING FOR DUMMIES.
      Business English for the 21st Century (4th Edition)
      Average customer rating: Not rated
        Business English for the 21st Century (4th Edition)
        Patricia T. Ellison
        Manufacturer: Prentice Hall
        ProductGroup: Book
        Binding: Paperback

        CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
        Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
        EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Business & Investing | Subjects | Books
        WritingWriting | Reference | Business & Investing | Subjects | Books
        All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
        Similar Items:
        1. Legal Writing Legal Writing
        2. Technical Editing (4th Edition) (Technical Communication) Technical Editing (4th Edition) (Technical Communication)
        3. Business Math Business Math

        ASIN: 0132271656

        Books:

        1. Business Communication: Process and Product (with InfoTrac®)
        2. Business Communication: Process and Product (with InfoTrac®)
        3. CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
        4. CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
        5. CISA: Certified Information Systems Auditor Study Guide
        6. Classroom Management for Middle and High School Teachers (7th Edition)
        7. Communicating for Results: A Guide for Business adn the Professions
        8. Cross-cultural Servanthood: Serving the World in Christlike Humility
        9. Cultures and Organizations: Software of the Mind
        10. Cultures and Organizations: Software of the Mind

        Books Index

        Books Home

        Recommended Books

        1. The Gospel of Mary Magdalene
        2. History: Fiction or Science
        3. Whither Socialism
        4. An Introduction to Ecological Economics
        5. Deep Economy: The Wealth of Communities and the Durable Future
        6. Hidden in Plain Sight: How to Find and Execute Your Company's Next Big Growth Strategy
        7. Communication Planning: An Integrated Approach
        8. The Origins of the Modern World: A Global and Ecological Narrative
        9. Black-Scholes and Beyond: Option Pricing Models
        10. Bacterial Energy Transduction