Book Description
The beauty of the Arabic language, both spoken and written--and the richness of the Arabic-speaking world, its history and culture--has recently become of increasing importance and a matter of revelation for the English-speaking world. It is essential as this new century unfolds, that understanding develops between nations--and language is the magic key.
The Al-Kitaab Arabic language program is among the English-speaking world's most widely used Arabic language learning texts. Alif Baa with DVDs: Introduction to Arabic Letters and Sounds is the first part of the Al-Kitaab program. This revised, second edition contains updated readings, new and revised exercises, and completely new audio/video materials on two DVDs bound into each volume.
In teaching the sounds and letters of Arabic, Alif Baa provides a variety of exercises aimed at developing the crucial nascent skills of reading, listening, writing, speaking, and cultural understanding. In conjunction with learning how to read and write the alphabet, Alif Baa introduces about 150 basic vocabulary words, including conventional forms of politeness and social greetings.
Standard Arabic vocabulary is distributed throughout the book, enhanced by the visual and audio materials on the DVDs and implemented in practical exercises. It introduces a range of Arabic from colloquial to standard in authentic contexts, including social greetings in dialogues that take place in an Egyptian context, the most widely-used and understood Arabic dialect.
Finally, Alif Baa includes capsules on Arab culture as well as an English-Arabic glossary. Alif Baa provides the essential first twenty contact hours of instruction that are the foundation for the rest of the Al-Kitaab language program.
Customer Reviews:
excellent.......2007-09-26
I love the book, and the DVDs are incredibly helpful. An excellent buy for anyone who wants to learn Arabic.
~*~*Totally Awesome!!*~*~.......2007-09-24
The book I purchased was brand new so of course it was in perfect condition. The book also contained DVDs as part of the lesson. I would recommend this to anyone wanting to learn Arabic because it provides you with listening material for you to practice with and perfect your pronunciation.
Great starting point for students of Arabic.......2007-09-17
Alif Baa text and DVDs provide excellent written, visual and audio descriptions of all the letters, many of which are indistinguishable to the native English speaker. Limited vocabulary and dialogues are included to keep the focus on learning the letters as spoken and as written.
Excellent Introduction to the Alphabet. .......2007-09-13
To is by far the best package for learning the arabic script/alphabet. If you can only afford one thing, I would definitely buy this. You may find other books more helpful but the addition of the DVD makes this indispensable.
There are a few reasons why this book is superior to other Arabic books that attempt to teach the script. However there is one that stands out in my mind.
The teaching of arabic letters as unique sounds apart from the English alphabet and the exact position of the tongue in the mouth, throat constriction, level of aspiration, and great tips for practicing foreign sounds and exercises.
When speaking a language, I pride myself on the accurate pronunciation of it. Once past the conversation level, pronunciation of the language is my priority and I believe that Alif Baa does an excellent, superb job of this. Especially clearing up the tricky difference between Thaa and Dhaa. I knew of the difference, but could not separate it in speech. Now I do it with much greater accuracy.
I recommend this book whole heartedly.
Addendum: I was reading the reviews and someone said it assumed that you had a teacher. This is true and not true at the same time. MAKE SURE YOU BUY THE ANSWER KEY, WHICH IS ONLY $5 EVEN BEFORE YOU BUY THIS BOOK. When you buy this answer key, this becomes the best way to teaching yourself Arabic script.
Did it for me! ... From "romanization" to actual Arabic!.......2007-07-30
This work provided the structure in a comfortable format for me to make the difficult transition from Arabic, phonetically approximated in English letters, to sounding and writing actual Arabic. There are more concise statements of the rules, but this is an actual "work-book" with space to fill in exercises as you progress. Brustad sets a good pace - ten lessons each taking about 2 hours apiece to complete. Sprinkled throughout are elements of Arabic culture ~ and as a bonus you will learn 100+ real words in Arabic as you master the letters and sounds. The DVD's are helpful as you watch the physical act of forming the letters in script and training your speech muscles to make the 9 or 10 sounds Arabic uses that English does not. I did lessons 1-5 without the Answer Key: and there were just enough times I wondered "Have I got that right?" that I ordered it. If you do not have a teacher (I do not) I would suggest buying the Answer Key up front. Remember when you first discovered you could "read English"? I had the same experience - in Arabic - after finishing Alif Baa!
Book Description
Style: The Basics of Clarity and Grace reflects the wisdom and clear authorial voice of Williams best-selling book, Style: Ten Lessons in Clarity and Grace, while streamlining every chapter to create a very brief, yet powerfully direct guide to writing with style. The brevity and clarity of this book make it a quick and ideal read for freshman composition courses, as well as for writing courses across the disciplines. Style: The Basics of Clarity and Grace covers the elemental principles of writing that will help students diagnose their prose quickly and revise it effectively. The ten lessons feature principles of effective prose written in William's hallmark conversational style, offering reason-based approaches, rather than hard and fast rules, for successful, effective writing.
Customer Reviews:
very clear.......2006-08-14
I am a non native speaker, and even though my grammar is not too bad, my writing style has always been a source of frustration. At work, when comparing the texts I would write with the one of good native writers, I could see that theirs were better, but could not find why.
I bought this book based on the high reviews it got on amazon, and I was not disappointed. After reading a few pages, I scanned the research proposal I was writing at the time, and could already make significant improvements on it. The advices that the author give are sometimes quite simple, especially at the beginning of the book (for example : the main character should be the subjects of the verbs, which themselves should correspond to the main action). But surprisingly, I realized that I was rarely applying these simple rules of clarity. The author is never dogmatic, and insists that the only thing that matters is that the reader easily understands what we're writing. All throughout the book, numerous examples illustrate the concepts just introduced so that it is quite easy to test whether one has really got the point.
a gem.......2006-07-21
I found an used copy of " The Basics of Clarity and Grace" at bookstore. After reading 3/4 of the book I ordered two more copies. One copy for my son who is a journalist major and the other for my eldest son who writes good comedy. I liked its size and its no nonesense approach.
Better than Strunk & White, better than Turabian.......2005-12-19
The longer version of Joseph Williams "Style: Ten Lessons in Clarity and Grace" has been justly praised for many years. But as a director of writing programs at NYU, Princeton, and Yale, I never felt right adopting that text: it was too expensive, and more than the average student needed. This "Basics" Style is the perfect solution. All the brilliance of the longer book at 1/3 the price, "Style" perfectly balances explanations of style rules with practical examples. The rules that Strunk and White encourage are good ones, and American prose would be leaner if their precepts were universal. The problem with that book is that the advice is not explained systematically. You can use their suggestions when you face similar cases, but only Williams' text breaks down topics like elegance, coherence, and cohesion in ways that will let you carry the ideas into every text you write. I would not recommend this book for the casual 10th grader; although it's clearly written, its ideas are somewhat advanced. But for professionals, college writers, and any teenager who takes writing seriously, "Style" is an indispensable tool, a book you'll use for the rest of your life. For learning to write good college papers, I also highly recommend his "Craft of Research."
How Style Ought to Be Taught.......2005-07-13
Teaching style is not an easy task. Just look at the number of books on the market that portend to do this task, and it becomes obvious that not all authors succeed in their efforts. Some manuals attempt to teach by rules, others by persuasion, and still others by example. This book takes all three approaches and illustrates that the art of stylistic writing is a matter of know-how. Unlike most books in the field, I find this one generally successful.
The book's method is heuristic. It begins with causes of bad writing, and progresses to clarity, cohesion, emphasis, coherence, concision, length, and elegance. Each principle is given a bad examples compared to a good one. Direct, subject-verb-object writing is extolled, and certain anathemas of other texts are approved under the right circumstances. While I disagree with one its principles: That it is acceptable to begin a sentence with "There" and "It," these are minor quibbles in an otherwise strongly argued case.
Strunk & White's "Elements of Style" now has a major competitor, and this book is it. Whether one writes in fiction or non-fiction, the principles and examples given throughout this book are to be commended. I know of one author, a philosopher, who took these principles to heart. What once was ambiguous and contorted writing is now lucid, clear, and vivid. If this book can make this kind of progress, I certainly recommend it to all writers.
While on the subject of good writing, I also recommend Corbett's "Classical Rhetoric" for those authors who want to write convincing arguments. One on style, the other on substance. While William's book on style will make prose more readable, Corbett's book will make it more intelligible.
Truly great, smaller but updated version of his bigger book.......2004-01-24
This smallish book summarizes and updates "Style: Ten Lessons in Clarity and Grace (7th Edition)." I rank both books at least a "5 out of 5" ranking. I bought the "Style: Ten Lessons" book first and after reading his previous book, I wanted more from this author. This new book is a fitting treat; it is destined to be a classic in the field of writing.
This smaller 150 page book presents many easy-to-apply principles and, for me, were easier to understand.
The principles that I liked most were:
+ How nominalizations can be very good or very bad, depending on their purpose, or lack of it.
+ How to re-arrange sentences putting the new and most important ideas on the end; thus sometimes flipping the sentence around and making good use of the passive tense.
+ The importance of aligning the characters of your story with the subjects of your sentences, and using active verbs to make "interesting subjects do interesting things."
+ Why and how to keep the distance between subject, verb and object short.
There are many, many other writing principles that you will find very useful. Although this book is written for someone with writing experience, a beginner will also find it MOST helpful.
I recommend any budding writer to buy both books. The bigger, older book has more discussion. But I found this smaller, newer book easier to read and understand. I'm now reading his Craft of Research book, and it looks like a winner too.
This is an author whose books you should collect. He has become a highly recommended expert in the field of writing. Look at the reviews of the bigger book to see what others are saying. I am so happy that I found his books.
John Dunbar
Sugar Land, TX
Average customer rating:
- Great Book
- Great Graduation Gift
- How to say it
- Great Reference Book
- The best so far
|
How to Say It: Choice Words, Phrases, Sentences, and Paragraphs for Every Situation, Revised Edition
Rosalie Maggio
Manufacturer: Prentice Hall Press
ProductGroup: Book
Binding: Paperback
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How to Say It At Work: Putting Yourself Across with Power Words, Phrases, Body Language, and Communication Secrets
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The Thank You Book: Hundreds of Clever, Meaningful, and Purposeful Ways to Say Thank You
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Personal Notes: How to Write from the Heart for Any Occasion
ASIN: 0735202346
Release Date: 2001-08-28 |
Book Description
The best-selling How to Say It® is now better than ever. The second edition of this one-of-a-kind book has been updated with ten new chapters-that's fifty chapters in all-offering readers even more material for quickly and effortlessly constructing original, effective letters.
How to Say It® provides short lists of what to say, and sometimes more importantly, what not to say when writing business or personal letters. It begins with examples of why and when certain letters are appropriate, tips on writing the letter, and advice for special situations. It then offers sample words and phases for each type of correspondence, as well as examples of sentences and paragraphs that are best suited for the task. Finally, it provides full sample letters giving readers a sense of what to look for in the final product. Includes appendices offering tips on etiquette, formatting, and grammar.
Customer Reviews:
Great Book.......2007-09-19
This is a pretty good book. It focuses on writings though. If you would like to have a book that speaks on communication in general, then I would suggest "How to Use Power Phrases" by Meryl Runion or optimally both books. The examples in "Power Phrases" are verbal examples, but can be used in both situations. "How to say it" should be titled "How to put it in writing"
Great Graduation Gift.......2007-06-22
I believe the ability to write a thoughtful and effective letter is an important skill to have, and one that many younger people today are not developing due to all of our electronic communications. I got this for a graduation gift and it has truly helped me become better at writing good letters for my new "adult" life, from thank you letters to job correspondence and more.
How to say it.......2007-05-12
This is a must have for anyone who writes, talks, or otherwise communicates with other people. I use it all the time for writing letters.
Great Reference Book.......2007-02-02
I draw a blank sometimes on what to say and when to say it. That's why I bought to book - to fill in the blanks !! Love it ! More than I expected.
The best so far.......2006-07-14
A lot has been written already about this book, so I would like to concentrate on one major feature of this manual.
I have several books about letter writing and this is the one I most often use and whoever I showed this book to wanted to buy it. Books of this kind fall into two broad categories: 1. short explanations and a lot of sample letters. 2. long explanations and a reasonable amount of sample letters. This book, however, shows that something more can be done. I usually have the problem with the first category that some authors tend to empty their Document folders from the work computers into a book and write some clever remarks as an introduction to them. Rosalie Maggio's book introduces methodology into the editing process: she gives you useful advice and also warning what not to do, but after that the topics are built up from word level gradually through phrases, sentences, paragraphs until you get to the actual sample letters. This way, you get much more useful material than you could get only with sample letters.
Average customer rating:
- Has history been tampered with?
- Calculations are only as good as your numbers
- Pants on fire?
- Accepted History & Chronology Must Be Changed.
- Very Interesting
|
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback
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History: Fiction or Science? Chronology 2 (Chronology)
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They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies
ASIN: 2913621058 |
Book Description
Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.
Customer Reviews:
Has history been tampered with?.......2007-10-23
Watch Video Here: http://www.amazon.com/review/RAZQNMXM4M9CL Has history been tampered with? Yes, it has! Did events and eras such as the crucifixion of Jesus Christ, the Roman Empire , the Dark Ages, and the Renaissance, actually occur within a very different chronology from what we've been told? Yes, they certainly did!
The history of humankind is both drastically shorter and dramatically different than generally presumed.
Why is it so? On one hand, it was usual custom to justify the claims to title and land by age and ancestry, and on the other the court historians knew only too well how to please their masters. The so called universal classic world history is a pack of intricate lies for all events prior to the 16th century. World history as we learn it today was entirely fabricated in the 16th-18th centuries. It's likely that nobody told you before, but
there is not a single piece of firm written evidence or artefact that is reliably and independently dated prior to the 11th century.
Naturally, after what you've learned in school and university, you will not easily believe that the classical history of ancient Rome, Greece, Asia, Egypt, China, Japan, India, etc., is manifestly false.
You will point accusing finger to the pyramids in Egypt, to the Coliseum in Rome and Great Wall of China etc., and claim, aren't they really ancient, thousands of years ancient? Well, there is no valid scientific proof that they are older than 1000 years!
The oldest original written document that can be reliably dated belongs to the 11th century!
New research asserts that Homo sapiens invented writing (including hieroglyphics) only 1000 years ago. Once invented, writing skills were immediately and irreversibly put to the use of ruling powers and science.
The consensual chronology we live with was essentially crafted in the 16th century by the Jesuits.
The world history was compiled from contradictory mix of innumerable copies of ancient Latin and Greek manuscripts and other irrefutable proofs delivered by late mediaeval astronomers that were cemented by the authority of writings of the Church Fathers.
Early in life, we learn about ancient history. Children love the magical lessons of history - they are like fairy tales. Teachers recite breathtaking stories; very soon We learn by heart the names and deeds of brave warriors, wise philosophers, fabulous pharaohs, cunning high priests and greedy scribes.
We learn of gigantic pyramids and sinister castles, kings and queens, dukes and barons, powerful heroes and beautiful ladies, emaciated saints and low-life traitors.
Ancient history is based documents, manuscripts, printed books, paintings, monuments and artefacts - called primary sources.
The problem is that neither these ancient documents, nor events described therein can be irrefutably dated, moreover they contradict each other for the most part.
When a school textbook tells us that Genghis Khan in year X or Alexander in year Y, have each conquered half of the world, it means only that it is so said in some of the written sources.
There are no answers to simple questions:
When were these primary sources written?
Where and by whom were these sources found?
It is wrongly presumed that ancient and medieval chronicles, written by Genghis Khan's or Alexander the Great contemporaries and eyewitnesses, are readily available. Actually, only sources written hundreds or even thousands of years after the events are there, compiled mostly in the 16th 18th centuries, or even later.
As a rule, these sources suffered considerable multiple manipulations, falsifications and distortions by editing. At the same time,
innumerable originals of ancient documents under various pretexts were destroyed in Europe under various pretexts.
The names of persons and geographical sites often changed meaning and location during the course of the centuries.
Geographical locations became clearly defined on maps only with the advent of printing.
This made possible the circulation of identical copies of the same map for purposes of the military, navigation, education and governance tasks.
Historians from Oxford say: "hey, everybody knows that Julius Caesar lived in the first century B.C.
`Julius Caesar' statement is only a point of view as
there is simply no irrefutable documentary proof that Julius Caesar or any other great name of antiquity ever existed.
Better than that - extremely rare sources that can be reliably dated back to the 10th-14th centuries A D, do not show the polished picture of classical history.
They show a picture both contradictory and confusing.
All methods of dating of ancient sources and artefacts are erroneous:
Radio-carbon C14 method produces dating with exactitude of plus minus 1500 years, therefore it is too crude for dating of events in historical timeframe!
The Almagest tractate, which lies as corner stone contemporary chronology, compiled in the 2nd century A D by Ptolemy, the founding father of astronomy, contains astronomical data of 9th to 16th century!
The Bronze Age,that has supposedly began 5000 years ago. Bronze is made of 90% copper and 10% tin, but the technology for tin extraction dates back to 14th century A D!.
All eclipses contained in manuscripts, like Thucydides one, relating 'ancient' events have exclusively medieval dating. All horoscopes cut in stone or painted in Egyptian temples, like Dendera have exclusively early medieval dating solutions.
Not quite what you have learned in school? Open your eyes, and, you will find sufficient proof to reach step by step the inevitable conclusion that the classical chronology is false and therefore, that the history of ancient and medieval world universally accepted today, is also false. Have a fresh outlook on everything said or printed about "ancient" and "enigmatic" Roman, Greek and Egyptian, medieval as well as all other "lost and found" civilizations.
Antiquity and Dark Ages are phantoms invented in the 16th 18th and polished in 19th 20thcenturies. Human civilization is in fact barely 1000 years old!
This book will change your perception of History forever!
What if Ancient Rome, Greece and Egypt were invented during Renaissance?
What if The Old Testament was a rendition of events of the Middle Ages?
What if Jesus Christ was born in 1053 and crucified in 1086 AD?
Sounds Unbelievable?
Not after you've read "History: Fiction or Science?" by Anatoly Fomenko, the genius mathematician.
Armed with astronomy and computers Anatoly Fomenko turns History into a rocket science.
Calculations are only as good as your numbers.......2007-08-03
Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.
Pants on fire?.......2007-07-19
Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.
Accepted History & Chronology Must Be Changed. .......2007-04-09
There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.
For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.
Very Interesting.......2007-03-07
It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
Book Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEO Stephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
Customer Reviews:
You must buy this book.......2007-05-10
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
How To Write a Successful Fund Raising Letter.......2007-05-07
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
Disappointed.......2007-01-17
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
Success at Last.......2007-01-11
I have toyed around with various funderaising letters over the years, reinventing the wheel each time. This book is a tremendous guideline for writing great fundraising letters and has many great examples.
I was able to raise over $100,000.00 in a recent campaign and for the first time I have had a number of people comment on how well the letter appealed to them, and how well it was written. I keep this book close at hand.
Development officer.......2006-11-06
have read part of it not all---so far it is good and helpful
Book Description
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
Customer Reviews:
Thought it would be more...........2007-09-26
It was ok but would have liked something more easy to adapt to my letters.
The Ultimate Guide to Sales Letters.......2007-09-19
This book is the only start for anyone who is interested in developing sales letters, that sell. There is a reason that Dan Kennedy is the guru of developing sales letters and other forms of copy.
In the book, Kennedy unleashes a lot of information in bits of detail which are easy to follow. The book is so well written that you can not help but excel at writing great sales letters by the end. There are many copies of very successful sales letters throughout the book to illustrate the strategies, tactics and techniques revealed. The content flows smoothly from chapter to chapter making this book an effortless read.
If you are interested in learning to write great sales letters, get this book first!
Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success
Another powerful, practical book from Dan.......2007-07-28
Have you ever spent hours writing the perfect sales letter, only to send it out and get little or no response? This information-packed book is sure to show you where you went wrong. And it takes you through all the basic steps and concepts that go into writing amazingly effective sales letters. Of course, there's no substitute for practice, but this book will get you off to a solid start.
Known as the "No B.S." guy, Dan Kennedy is a crack copywriter and consultant who regularly helps clients make millions of dollars. From my personal experience (and I have a shelf full of Dan Kennedy's stuff), all his books are worth their weight in gold. But be warned, he has a straight-up, slightly sarcastic style of communication that you either love or hate. Personally, I love it. And I confidently recommend anything and everything Dan Kennedy writes or sells.
Great book with great ideas simplified.......2007-06-23
This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.
What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.
I like this book because it is like AWAI's copywriting course condensed into one book.
Read this book today and start writing better copy.
A Fantastic Reference Guide.......2007-06-13
I received this book in the mail and read the whole thing in one night! It was a very practical, no-nonsense, reference guide. This one has it's own special place on my desk. Buy it!
Product Description
This invaluable resource is a collection of over 350 sample letters and models, plus excerpts, teasers, and opening lines that will deliver thousands of dollars of contributions for your organization. Use the models "as is" or adapt them easily to your own purposes. Either way, theyll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. Youll find letters for every kind of fund-raising effort. In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more!
Customer Reviews:
Great Reference .......2006-04-27
I found this book to be a great overview with lots of examples. It's been shared around our office over and over again!
Jam Packed with Samples.......2005-05-14
In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System)
This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book.
The most frequently borrowed fund raising book I own.......2001-04-25
Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.
moderately helpful.......2000-07-14
My pleasure in the book was minimized when I came to the sections on telemarketing, etc. . . not what I expected. The portions of the book that were helpful, were A-1.
Extremely useful shelf-reference for fund-raisers.......1999-11-18
Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.
Customer Reviews:
Good but old.......2006-06-25
The elements of business writing give good point to look at.But the book is old and sometime give weird information.It's not an important book to have but, but still have some info.
Very helpful, easy to read........2006-02-01
This book was easy to read and very helpful in communication skills.
One the best guides for business writers.......2005-03-16
This book, with an obvious nod to Strunk and White (which it surpasses), lists 67 principles of good writing, with about two pages each of details and examples. It's on the short list of recommended resources in my book The McGraw-Hill 36-Hour Course in Business Writing and Communication.
A valuable writing guide.......2004-02-21
Remarkably concise and informative, The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents by Gary Blake and Robert W. Bly is more than just a tool for business people. Taking a common sensical approach, as opposed to a lofty educated tone, Messrs. Blake and Bly do not restrict themselves to business writing, in spite of the title. For the most part, The Elements of Business Writing is a valuable writing guide for just about all forms of writing. The book is strong on: knowing your audience; clarity; precision; and persuasion. When you think about those four elements, you're thinking about effective communication in general. This is something everyone--not just business people--can use in their daily lives.
Very useful.......2001-04-26
If you write letters, emails, business proposals or marketing plans, this book will be useful to you. It is very easy to follow. The book offers a number of suggestions for writing clearly and with style, and explains each point in detail. I used this book for a graduate level class, but it would be useful to anyone!
Book Description
One man's irreverent and insightful chronicle of his journey into the Arab World.
The deejay put on a James Brown remix, and the club went nuts again. Everyone started singing in English, and people climbed up on all the club's tables and chairs to shake their hipsÃ-On my way home at 4:00 a.m. (the club was still hopping when I left), I couldn't help thinking about all these wealthy Jordanians and Palestinians, dressed in American and European labels, dancing and singing to American music with such sheer joy. . . . As far as I know, there isn't a word in Arabic for "longing for America," but that is what this night, this scene, and this club seemed to be about.--from Live from Jordan
On the eve of the U.S. invasion of Iraq, 27-year old Pittsburgh native and grad student Benjamin Orbach traveled to Amman, Jordan, in search of answers. Young, confident, and optimistic, Orbach anointed himself America's secret diplomatic weapon. He was finishing a degree in Middle Eastern studies, had a working knowledge of Arabic, and possessed the determination to "negotiate a peace treaty."
He also had no place to live, little money, and no friends to speak of in Jordan. As Ben Orbach spent his first few days in the Middle East in search of a hot shower, the address of his new flat, and a decent haircut, he began to discover something much more important. In the cafes and salons, and on the buses and streets of Jordan, Egypt, Syria, Palestine, and Turkey, he found conflicted, curious, and multilayered people who had more to teach him than he ever imagined. From bustling bazaars to an underground brothel, Live from Jordan is the incredible story, told via his eloquent, compassionate, and irreverent letters home, of Orbach's 13-month journey through the Middle East.
Through Orbach's eyes, we begin to see a world where nothing is quite what it seems, a world that is more intricate than what is portrayed in 30-second sounds bites on American television. We meet people like Sundos, a Jordan University freshman who digs surfing the Internet, and Fadi, his sensitive, passionate Palestinian flatmate, who belts out the lyrics of Mariah Carey songs and decries the policies of George Bush. From the privileged young clubbers of Amman to the beleaguered workers who cram themselves into buses every day in search of a meager salary, we begin to see the Middle East as it really is.
As he travels from the throbbing streets of Cairo to the friendly living rooms of ordinary people in Jordan, Ben Orbach offers an honest, balanced portrait of a region in turmoil. Engaging, witty, and evocative, Live from Jordan is a myth-breaking book that transports us to a world that is more multifaceted, more beautiful, and more seductive than many of us have ever imagined.
Customer Reviews:
Excellent "on the ground" account of the Middle East.......2007-09-27
This book is an excellent account of everyday life in Jordan and Egypt, as well as an account of the history, politics and economics of the region. I visited Jordan before this book was published. I wish I would have had it before I went, especially for the perspectives of the Palestinians in Jordan. Highly recommended!
Entertaining and educational.......2007-09-16
I found Live from Jordan to be entertaining and educational. Orbach does an excellent job providing a first hand account of his experiences in the Middle East. He provides great insight into daily life in the region as well as the complex issues and nuances faced in his daily travels. Orbach's stories are well detailed and often humorous making for an enlightening and enjoyable read.
Its approach and presentation are winning........2007-07-09
Any collection strong in modern Middle East issues and studies, whether it be at the college level for sociology courses or in public library holdings, will find LIVE FROM JORDAN: LETTERS HOME FROM MY JOURNEY THROUGH THE MIDDLE EAST to be a winner. On the eve of the U.S. invasion of Iraq the Pittsburgh native and grad student Benjamin Orbach traveled to Amman, Jordan to finish a degree in Middle Eastern studies. He had no place to live, little money, and no friends in the region - and through his 13-month series of journeys he discovered a land and people not ordinarily presented through media reporter's eyes. Any who would really learn about the Middle East must have LIVE FROM JORDAN: its approach and presentation are winning.
Surprisingly Good Read.......2007-07-05
Being half Arabic, I was skeptical before I picked up the book because I assumed it would be written with a tone in which I wouldn't agree. However, what I found was an insightful novel that was both funny and thought-provoking.
Mr. Orbach writes in a wonderful tone that brings his experiences to life while doing an amazing job explaining the perceptions surrounding the situation in the Middle East - from all sides.
I highly recommend this book as an enjoyable travel read and as a remarkably understandable historical and social account of events in the Middle East.
Travalog as Contrivance for US fForeign Policy.......2007-06-24
Live from Jordan: Letters Home from My Journey
Through the Middle East by Benjamin Orbach
My criteria for liking a book are to meld content
and style. I finally came upon a book that is ostensibly a travelogue but really is a very good discovery of the complexity of the peoples of Arabia, particularly the people of "the Arab street" in Damascus, Amman and Cairo. The peoples have differing cultures, language dialects and are still pulled by tribal instinct.
Mr. Orbach shows that the populations of these
countries are extremely variegated - to the extent
that US foreign policy decision-makers cannot make glib pronouncements on the basis of "truth, justice and the American way."
Victims of exploitative colonialism and greedy
dictators, the common people seem unremarkably passive, with a predilection for regime change if not for revolution. The internet, among other things, has brought: other visions to the common folk; experiences of freedom of thought; and the materialistic comforts as the result of their enterprise.
The spark to ignite the lethal explosive between them and the dictator seems not too far off. And yet, the common people may not have a palatable solution for the Israeli's or Jews. Indeed, the author feared identifying himself as a Jew, thinking it enough of a shock that an American was in their midst - who even spoke their own Arabic dialect.
We learn the living conditions, the oppressive work and the little time for "fun." It makes me wonder what will occur when nation building is accomplished. What type of government overthrow will occur and what role will the United State play in regime change, if any at all?
All in all, this book is well worth the read to
sensitize the Western reader that the "Arabs" are
not a monolithic body, all of whom are terrorists.
Art Finkle
Book Description
The School Administrator's Complete Letter Book with CD-ROM, Second Edition, offers a comprehensive selection of model letters and memos for a wide variety of educational purposes and situations. This book and its accompanying CD contain a gold mine of tested, usable letters and other communiques, some of which can be used practically word-for-word from the book, while others can be adapted to your specific needs.
The book's letters and memos represent the contributions of more than 60 outstanding school administrators throughout the United States - including superintendents, principals, supervisors, guidance counselors, and others - all of them with well-earned reputations for solid, professional communication.
Many types of letters are included - letters addressed to parents, teachers, students, teacher applicants, other school administrators, businesspeople, and the community at large. In addition, this handy resource is clearly organized, designed for easy use, and filled with the best letters of the best communicators in modern American education. The CD-ROM makes the letters easy to modify to fit your own situations.
Customer Reviews:
Schools Administrator's Letter Book.......2007-06-16
This book is my second bible!!! It is so convenient and I strongly recommend it to any upcoming administrators.
Wonder Resource.......2007-05-29
This is a wonderful resource for any school administrator. It has been extremely helpful and easy to use. Well worth the price!!!
School Leader.......2007-02-21
This book is an amazing resource. The CD gives you great control over the content and its usability. If you have ever had a hard time just starting a memo or letter, this is a resource you can definitely use. If you dread writing letters or just need an idea for a communication tool/method/content, this is a must-have for any educator.
Great book of letters.......2006-03-09
No matter what type of letter youmay need, it is right there in this book. It was a life saver.
Books:
- Because They Hate: A Survivor of Islamic Terror Warns America
- Because Writing Matters: Improving Student Writing in Our Schools
- Business Communication: Process and Product (with InfoTrac®)
- Business Communication: Process and Product (with InfoTrac®)
- Business Communication: Process and Product (with InfoTrac®)
- Business Communication: Process and Product (with InfoTrac®)
- CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
- CCDA/CCDP Flash Cards and Exam Practice Pack (Flash Cards and Exam Practice Packs)
- CISA: Certified Information Systems Auditor Study Guide
- Classroom Management for Middle and High School Teachers (7th Edition)
Books Index
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Al-kitaab fii Ta'allum Al-'Arabiyya with DVD's A Textbok For Begining Arabic
Answer Key To Alif Baa: Introduction To Arabic Letters and Sounds
Arabic-English Dictionary: The Hans Wehr Dictionary of Modern Written Arabic
Al-kitaab Fii Ta'allum Al-Arabiyya With DVDs: A Textbook for Arabic
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