Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Books That Waste Time.......2007-10-23
Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.
Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.
Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.
In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
Book Description
"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."
Customer Reviews:
A couple of points ... .......2004-07-22
First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).
A Must Buy -.......2004-01-20
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
must-read A-to-Z resource for e-newsletter publishers.......2003-11-11
This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
What a Tiny Book! Is That All There Is To It?.......2003-07-15
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Terrific!.......2003-05-22
Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. What i liked most is Michael's emphasis on relationship and content in being successful and breaking from the pack. A clear, funny and useful book.
Book Description
Based on the best-selling first edition, this greatly expanded and updated version contains forty-seven new activities, more information about how to design and lead retreats, and additional suggestions for how to recover when things go wrong. A CD-ROM allows you to print out chapters for distribution to key leaders, duplicate templates, and produce handouts for specific exercises.
Whether you're planning to lead an offsite retreat for the first time or the ninety-ninth time, this easy-to-use, one-stop resource provides:
- Step-by-step instructions for leading a wide variety of tested exercises.
- Insight into establishing effective working relationships with clients.
- Information on what to include in your retreat designs.
- Suggestions for encouraging participants to speak up and play an active role.
- Tools for managing conflict.
- Guidance on making decisions during a retreat and changing course when necessary.
- Strategies for developing and implementing action plans.
- Tips for follow-up so you can keep the change train on track.
Order your copy of this practical guide today!
Customer Reviews:
This book helped me immensely.......2007-09-26
This book is really worth the money. Last year I was asked to faciliate a retreat for a nonprofit organization. I had absolutely no idea what to do or how to start. I researched many books on retreat planning, and Retreats That Work was far and away the most comprehensive and easy to apply. It walks you through interesting exercises that provoke real dialogue and inject energy into the process. I would have been completely lost without this book. The retreat was a complete success and I was asked to repeat the process this year. I recommend this book to novices and professionals alike.
What a great resource!.......2007-09-24
Even though I was trained at a local University in facilitation and have years of experience facilitating meeting and retreats, reading Retreats That Work took my skills to a whole new level.
I've been facilitating retreats of and on for about 18 years as part of my marketing consulting business, and I've always thought I was rather good at it. However, I just facilitated a strategic planning retreat for a professional services firm AFTER reading (in great detail) Retreats That Work, and it was by far the most professional, organized, productive and dynamic retreat I've ever facilitated. The thinking in the book is so very lucid and instructive, that using it as a reference allowed me to cover all of my bases and greatly increase my confidence and creativity.
From here on out, I am going to pursue much more facilitation work, because I feel I understand the process much better than before, and having this book on my desk makes me feel like I have a senior advisor available whenever I need it.
Just to let you know, there are numerous excellent retreat exercises that are categorized to help you choose the ones appropriate to different retreat types, there is a disk with printable resources, and throughout the book, there are numerous referrals to other professional resources that the authors have found useful. I really benefited from the author's thoughts on the consultant/client relationship and tips for managing client personalities and expectations.
If anyone else has ever read a professional resource book that is as good as this one (on almost any topic) I want to hear about it - this one is by far the best one I have ever read.
Retreats that Work: Everything you need to know..........2007-01-12
We design retreats for both large and small groups and needed to pass this knowledge on to others without our background and experience. This book was extremely helpful in providing some fundamentals that we were able to adapt to our clients needs.
A great help.......2007-01-10
I am periodically asked by my coaching clients to support them and their teams by conducting offsites. While I have had a lot of experience participating and doing offsites, this book has introduced me to some additional techniques and activities. I have found the book to be extremely helpful, complete, instructive and have recommended it to others.
Really helpful whether you're new to retreats or a pro.......2006-12-02
After using the first edition (Retreats that Work) for advice and how-to help when I planned my first executive retreat a few years ago, I was sold on the methods the authors describe to make the most of an off-site work session. Alas, I lent my book to a colleague and he passed it on to another. I went to buy another for the retreat I recently planned and was thrilled to find the expanded edition--even better than the first. The CD-ROM is a stroke of genius. Buy this book and you will look forward to planning a successful retreat because you will be so well prepared!
Book Description
Retreats That Work is a practical, easy-to-use guide, full of step-by-step instructions for leading a wide variety of tested exercises. You'll learn how to design and facilitate retreats that will keep participants energized and on-task. Campbell and Liteman know what can go wrong at a retreat and what to do about it. They know how to turn difficult situations around and how to deal effectively with conflict, difficult participants, and resistance to change. With Retreats That Work, you will too.
Customer Reviews:
Excellent, easy to use, practical, good activities.......2005-07-29
Retreats that Work (Jossey Bass, 2003) is highly readable and valuable resource is a comprehensive guide to retreat planning. Authors Sheila Campbell and Merianne Liteman address medium- to larger-sized organizations in the for-profit, nonprofit and government fields. Campbell and Liteman offer both a "how to" for planning and conducting a retreat and a fine sampling of facilitated group activities for different kinds of retreats.
The overall message is that the top decisionmaker should hold a retreat only for important purposes, he or she must be truly ready to hear divergent views and to be open to real change, including change not anticipated by the decisionmaker. CEOs, boards, division directors and other "head honchos" that are not ready to share control need not apply. For instance, Campbell and Liteman recommend confidential pre-retreat interviews conducted by the facilitator. One of their retreat design principles is that at least some of the participants should contribute to formulating the goals of the retreat. To do so, they believe it is essential for employees to feel safe to share their views in planning the retreat as well as at retreat. Thus, Campbell and Liteman call for anonymity and non-attribution of pre-retreat views and assurance of no negative actions for expressing views candidly during the retreat.
A key strength of the book is the attention to pre-retreat and post-retreat concerns. Pre-retreat matters extend well beyond choosing the meeting facility and menu [although their retreat logistics chapter is first rate] to the more important question: "Why have a retreat?" Campbell and Liteman specify nine reasons to hold a retreat and ten reasons not to hold a retreat. Both lists are enlightening and are foundational to further pre-retreat work.
A retreat is not a conference and not a regular meeting. Campbell and Liteman believe a retreat is best served "off-site," that is, at a location away from the workplace. They do cover the challenges of time and money in choosing an appropriate facility, and the discussion reinforces two more of their principles of retreat planning - designing a retreat to result in action for change and ensuring whatever happens at the retreat relates to the day-to-day work of the organization.
Other pre-retreat elements are: setting the goals, deciding on the format, and inviting people; defining the roles of convener, facilitator, administrator, participants (and non-participants); and a review of fixed-format retreat designs (such as Future Search, Ropes courses, and Appreciative Inquiry). Campbell and Liteman do a fine job discussing the tension between having a small enough group for good interaction and the group being large enough to be inclusive of the key players. In particular, they offer eight common criteria for how to choose participants. I think the criteria are especially helpful as an organization thinks of board-staff concerns, clients or customer involvement in a retreat, and inter-organizational issues.
A logical, but often overlooked, planning proviso is to design the retreat backwards-What is the outcome you seek? Instead of holding a retreat because its done annually, or because someone likes a particular format, or to "boost morale," Campbell and Liteman forcefully highlight the need to have retreats only for special purposes, and to work from the question "How will the day-to-day workplace be different following the retreat?"
The structure of the book opens with coverage of the why, goal-setting, logistics planning and role of leaders at the broadest view of a retreat. From there, most of the guide is devoted to facilitator assistance. Campbell and Liteman cover design issues ranging from pre-retreat work for participants to having "unprogrammed time" as an essential part of a successful retreat. They offer tips on ground rules, giving feedback to the group, and decisionmaking. For in-retreat concerns, general facilitator principles are leavened with brief guidance on how to respond to over a dozen glitches (such as repetitive discussions, disruption by a participant, a participant walking out, or a senior manager violating the ground rules).
A large section of the book identifies activities appropriate for four kinds of retreats: a) strategic planning, b) culture change, c) relationship-building and teamwork, and d) creativity and innovation. Each activity offers a clear description, steps and facilitator notes. Equally valuable are accompanying sidebar notes on the experiential elements, set-up, special supplies and degree of facilitator experience to conduct the activity effectively (easy, moderately easy, or only for experienced/specialized training). While retreat facilitators will probably eat up this part of the book, I hope they don't overlook the earlier "menu-setting" essentials of effective retreats.
Campbell and Liteman know that typically the worst part of a retreat is....after the retreat. Does the great thinking from the retreat get lost in the daily grind or new crises? Do non-participants not support the outcome? While a retreat's impact depends on organizational norms outside of any retreat's reach, Campbell and Liteman nicely select a few post-retreat points. In brief: announce the outcomes to everyone affected, not just the participants; move briskly into the actions steps identified at the retreat; and avoid a letdown by offering a memento, having periodic updates, or celebrating milestones. They highlight "critical leadership actions" for retreat follow-up.
Campbell and Liteman know that retreats have a purpose within the larger context of an organization. They provide a fine guide the knits together the earliest hints of whether to hold a retreat to effective planning to post-retreat steps to offer the best possible assurance that the change initiated by the retreat is converted into a better organization. The book is a must-have for both the senior management and for internal and external facilitators. (...)
So good it showed me a retreat is not for us.......2003-03-17
This book is EXCELLENT. It is so good in fact that it showed me why a retreat is not for us. Instead, I am using the activities it describes to create a series of training sessions for our senior and middle managers, or what you might call a series of mini-retreats, a couple of hours each once a week over several weeks. The activities contained in this book are intelligent and fun, unlike several others I've read. I highly recommend this book for the activities section alone -- and if you do want to do a full retreat, it will prove even more valuable. Also, the sections on pre-interviewing participants and retreat design components were very helpful, and I am putting them to good use.
I also like "101 Games for Trainers" by Bob Pike, and "Games That Teach Teams" by Steve Sugar. I think these three books together are the best place to start -- there are a lot of other titles out there that are, in a word, garbage, and should be avoided.
Priceless advice!.......2003-02-04
This is a terrific handbook for anyone who wants to (or has been assigned to) organize or lead a retreat for their company or non-profit organization. The authors describe the guiding principles for designing a retreat, they outline the logistics in detail, and they provide all kinds of good advice about how planners and facilitators should work together to get the most out of an offsite meeting. The checklists alone are worth the price of the book, and the activities sections are priceless!
Beyond feel good: useful insights and exercises.......2002-12-17
This book gives examples of various kinds of retreats and includes sample exercises for each that are simple, creative, and effective with no hint of the flaky factor that makes some retreats go offtrack. In fact, I'd say that the section on "Reasons NOT to hold a retreat" was alone worth the price of this book for its value in clarifying what a retreat can and cannot do.
As a communications trainer with my own non-profit board to deal with, I was most impressed by the fact that the chapter on non-profits identifies as a "most common concern" exactly the thing that causes my board trouble -- complaints of micromanaging on details while sidestepping needs for fundraising. The insight that this is a structural problem rather than a personality issue has been extremely helpful to me -- even without a retreat -- and convinced me these authors must know what they're talking about.
Everything you ever wanted to know.......2002-12-06
"Retreats That Work" could be subtitled "Everything you ever wanted to know about retreats." Just a look at the table of contents told me that there was going to be an answer to any question I might have -- from the basic who, what, when, where and why, to the types of specialized retreats.
I am in a related, but quite different, field. As a qualitative research moderator, I am often asked to facilitate meetings or retreats by clients who are unaware of the differences -- hence, my interest in this book. But, whether you are working for a small or large company and want to hold a retreat, or you are someone needing to actually facilitate such an event, this book is a wealth of information. And for anyone thinking of facilitating a retreat or just understanding what a facilitator must be able to do, they would be advised to read the "definition" or role of the facilitator on page 116!
I found this book very well-written, easy to read and follow. It's filled with lots of practical information and tips, valuable time estimates for the various activities, and additional resources given.
The creative thinking section was particularly interesting to me. As a "left brain" person, I am usually skeptical of these kinds of activities. But the authors' examples and explanations of each exercise gave me a new appreciation for the value of this type of retreat.
I also visited the authors' or book web site, which is a nice accompaniment to the book, including additional resources.
Book Description
A well-organized and efficiently run business meeting helps employees share common aims and focus on goals. This book's advice includes ways to encourage group participation and teamwork, making best use of audiovisual tools, dealing with disruptive personalities at the meeting place, and wrapping up a meeting with a sense of shared purpose.
Customer Reviews:
Running Effective Meetings is Deceptively Easy.......2005-09-22
Some potential readers believe that they consistently run effective meetings. Therefore, these readers will conclude that a book about running efficient meetings is of no use to them. If these readers take the plunge and read "Running a Meeting That Works" by Robert Miller and Marilyn Pincus, they will most likely consider things they should have done differently. With much pragmatism, Miller and Pincus explore possible pitfalls that can occur throughout the meeting's lifecycle.
Written with the Audience In Mind!.......2001-10-26
If you're looking for a lengthy academic, tome on the subject of business meetings, this book is NOT for you. However, if you're a busy professional that hardly has enough time for pleasure reading, this is definitely the book for you.
The authors of "Running a Meeting That Works" have produced a practical, "to the point" guide for those required to run meetings. Recently appointed to the chairmainship of a committee, I realized that I needed to improve my ability to conduct business meetings. Only looking for this book out of a sense of urgent need (several meetings are on the immediate horizon), I was looking for a book that would be a quick and easy read and would provide practical advice that could be implemented immediately. This book clearly fulfills these requirements.
The book consists of 14 succinct chapters that are organized for the most part around bulleted or numbered lists. I have found that these lists can be easily reviewed and re-reviewed in order to recall key points. Additionally, the main ideas in the lists (generally the first sentence) are bolded or set off in different color font than surrounding text focusing the reader's attention on the main idea or concept.
In addition to being well written and organized, it is clear that the author / publisher / designer paid careful attention to the needs of the audience. Great job! Highly recommended!
OK book.......2001-09-10
This is an OK book for reference. But it's not a "must buy".
Meeting Management First Aid Kit.......2000-07-05
A few years ago, Industry Week estimated that poorly-led meetings cost American businesses over 37 billion dollars annually. The current number is undoubtedly higher.
This book is for all those who aren't getting the results they want from the meetings they lead. Since that is almost everyone, you're in good company.
Designed for those with limited training and expertise in this area, you may at first think the authors have overdone a good thing. I can testify from personal experience that the most successful meetings I chair follow each of the pieces of advice in this book. Obviously, if the subject isn't worth that much effort, you probably shouldn't be holding a meeting anyway. There's probably a better way to go. In fact, that's one of the suggestions that authors make: Only hold meetings when no alternative will do.
To get a sense of the book, here are the chapter titles: (1) Know your purpose (2) Why have a meeting? (3) Prepare what, who, when, here, and for how long (4) Prepare yourself (5) Prepare others (6) Who's in charge? Do's and Don'ts of Leading (7) Encourage participation (8) Dealing with difficult situations (9) Collaterial materials (10) Audio visual Assistance (11) Guest speakers are welcome (12) Wrapping up (13) Assess the meeting (14) Report results.
Each chapter begins with a quote from Alice in Wonderland (where many totally useless meetings occurred) to establish the problem. The chapters then go into the theory of why the step is important, the choices about how to take the step, and provides a useful framework to guide you through the process.
The only thing that I found missing from the book was some direction on how to get advice about how to make the meeting more successful while you are in the planning stages. Early input often can help you avoid big problems later.
With better-led meetings, you can have shorter and fewer meetings. This can provide the opportunity to have more time for being with those you care about. What an opportunity!
Get to the point!
This is a great business meeting primer!.......1998-10-21
Miller and Pincus hit just the right tone with "Running A Meeting That Works". The mood is light and concise. The reader is led through the meeting process in a "how to" format that is very easy to follow. It can be adapted to just about any type of private or public business. The standard format is presented on pre-planning, agenda making, dealing with conditions, topics and different types of audiences. I would have liked to have had more information on how to deal with difficult people, but I guess that's a different book! If you're looking for ideas on how to run a successful meeting, this book should do it for you. If you require more technical help on delegating, directing or team building, you will need to look elsewhere.
Average customer rating:
|
On the Level: Performance Communication That Works
Patricia McLagan , and
Peter Krembs
Manufacturer: Berrett-Koehler Publishers
ProductGroup: Book
Binding: Paperback
 General
| Business & Investing
| Subjects
| Books
Human Resources & Personnel Management
| Industries & Professions
| Business & Investing
| Subjects
| Books
Leadership
| Management & Leadership
| Business & Investing
| Subjects
| Books
Management
| Management & Leadership
| Business & Investing
| Subjects
| Books
Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
General
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Crucial Conversations: Tools for Talking When Stakes are High
-
What Got You Here Won't Get You There: How Successful People Become Even More Successful
ASIN: 1881052761 |
Book Description
Aimed primarily at business managers, this text teaches readers the communication skills they need to be able to work together in a way that is honest, respectful, and deliberate. The authors warn about the pitfalls and challenges when defensiveness and egos are given free rein, and give tips for getting back on track after hitting trouble.
Book Description
Ever get the feeling that your coworkers don't understand you?
Misunderstanding through poor communication is rampant in the workplace, yet most workers just shrug their shoulders and accept misunderstanding as a fact of life. In Why Didn't You Say that in the First Place?, the author offers a path to clear communication by demonstrating how we can always reach full mutual understanding with others by using the power of plain talk in a systematic way.
You'll discover:
- Why nobody understands you
- Why misunderstanding is normal
- The power of strategic talk
- Communicating when understanding is critical
It is full of anecdotes, illustrations, sample conversations, and checklists to show readers how misunderstandings can be prevented in everyday settings.
Average customer rating:
- Business writing that works
|
Read This: Business Writing That Works
Robert Gentle
Manufacturer: Financial Times Management
ProductGroup: Book
Binding: Paperback
Communications
| Skills
| Business & Investing
| Subjects
| Books
Running Meetings & Presentations
| Skills
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
ASIN: 0273656503 |
Customer Reviews:
Business writing that works.......2004-10-09
This book is for imediate results. The rate of return of reading it is high. It is divided in two parts: principles and applied principles. The principles are clear and right to the point. The examples offers pratical solutions in writing style and layout of presentations, letters, ads, e-mails,reports...For every example the author shows the wrong way of doing it (how we do it ) and the right way ( how we should do it).This makes this book an obligatory tool for anyone who writes papers, reports and presentations.
Book Description
Sales Guru Stephan Schiffman shows you how to give your presentation the ultimate "wow" factor. In a business world moving at the speed of Blackberries and Bluetooth, Sales Presentation Techniques teaches you how to get and keep your audience's attention. You will be ready to tackle the toughest boardrooms and conference halls after learning . . .
- The dos and don'ts of PowerPoint
- How to properly prepare the day of your presentation
- Strategic differences between presenting to an individual versus a group
- The correct way to handle distractions
- How to maintain and grow client relations
- And much more
Regarded as America's #1 Salesperson, Schiffman promises to make your presentations sharper and more effective. Thereby making your sales-and commissions-much greater.
Books:
- Writing Effective Policies and Procedures: A Step-By-Step Resource for Clear Communication
- Writing That Works: Communicating Effectively on the Job
- Your Complete Retirement Planning Road Map: The Leave-Nothing-to-Chance, Worry-Free, All-Systems-Go Guide
- 7 Steps to Better Written Policies and Procedures
- A Handbook of Job Aids
- Action Inquiry: The Secret of Timely and Transforming Leadership
- AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
- Asking the Right Questions: A Guide to Critical Thinking (8th Edition)
- Beautiful Evidence
- Becoming a Woman of Influence: Making a Lasting Impact on Others
Books Index
Books Home
Recommended Books
- The Boy Who Was Raised As a Dog: And Other Stories from a Child Psychiatrist's Notebook: What Traum
- George Washington's War on Native America
- The Economy As an Evolving Complex System, III: Current Perspectives and Future Directions
- The On-line Business Survival Guide Featuring The Wall Street Journal Interactive Edition
- America's Financial Apocalypse: How to Profit from the Next Great Depression
- Dead Ringer
- AIChE Equipment Testing Procedure: Continuous Direct-Heat Rotary Dryers: A Guide to Performance Eval
- The Business and Practice of Coaching: Finding Your Niche, Making Money, and Attracting Ideal Client
- Time, Ignorance, and Uncertainty in Economic Models
- Vascular plants of western Washington
Made to Stick: Why Some Ideas Survive and Others Die
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
