The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Average customer rating: 4 out of 5 stars
  • The World is Flat
  • An important look into the development of the world, for the common person
  • ...and so is this book
  • Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique
  • Embracing Business Globalization's Irreversibility
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Thomas L. Friedman
Manufacturer: Farrar, Straus and Giroux
ProductGroup: Book
Binding: Hardcover

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ASIN: 0374292795
Release Date: 2006-04-18

Amazon.com

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes
More on Globalization and Development


China, Inc. by Ted Fishman

Three Billion New Capitalists by Clyde Prestowitz

The End of Poverty by Jeffrey Sachs

Globalization and Its Discontents by Joseph Stiglitz

The Travels of a T-Shirt in the Global Economy by Pietra Rivoli

The Mystery of Capital by Hernando de Soto

Book Description

The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Download Description

The Pulitzer Prize-winning New York Times columnist gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century

Customer Reviews:

1 out of 5 stars The World is Flat.......2007-10-23

Had to return the book. I wanted the 3.0 version but only the 2.0 was available. Too bad!!!

4 out of 5 stars An important look into the development of the world, for the common person.......2007-10-23

I am a common person. I am not a computer-geek, or a technology junkie, or even an avid reader of Times or other such publications of the world as we know it. I am too busy, and so this was a lovely book to help bring to my awareness the situation of our world's commerce, trade and technological developments as they are today.

Covering a wide range of subjects, from political to environmental, to health-care and education, our author provides a good, clear look into the world of outsourcing, "in-sourcing", technological advances, and the political arena in which everything comes together. He provides a mostly objective report on such subjects, so widly influencing the world.

For anyone interested in the future of our nation and of the world, business, trade, politics, or life in general, this is a great resource. Of course, it certainly is a lot of heavy reading, and the author tends to get wordy from time to time. But overall, this book is well researched and well written.

My main complaint is that he steps into the political side of things a bit more than I believe this book warrants. He gives his opinion on what certain individuals should do to solve the problems, and uses the book as a platform for his area of interest. I support his research and expertise on the subjects at hand, but do not feel that the "call to action" was either appropriately executed or even thorough enough given the subjects covered, for it to be a valid part of the book. Other than that, great job!

1 out of 5 stars ...and so is this book.......2007-10-10

Though it has become an immensely popular book, Friedman's work is fairly shallow and simplistic. It is important to remember that this is a world analysis written by a journalist, not by a political economist or any type of economist or political scientist. His views are oversimplified and his support relies heavily on anecdote, making his 600-pager about 400 pages too long. We read it for a poli sci class and proceeded to tear it apart intellectually.

5 out of 5 stars Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique.......2007-10-10

One of the greatest books ever written. Everyone in America should read this book. Every teacher in America should read and teach Frieman's lessons. Every parent should read and help prepare their children for the world that is coming. Every student should read and begin to prepare for the world they are going to face. This is the most important book of our times, bar none.

5 out of 5 stars Embracing Business Globalization's Irreversibility.......2007-10-10

This is easily the most relevant book written on the new realities of business globalization, its irreversibility, and the practical consequences to our future. Friedman does an excellent job describing the numerous factors that led up to our current global economy including the ongoing fall of communism, the advent of the personal computer, and the ubiquity of the Internet. His historical review and assessment is fascinating and it sets up the reader to understand the context for his theories and practical applications. Friedman delves into numerous industries, businesses, personalities, case studies, technologies, psychological factors, and sociological factors. Although he covers numerous business, technological, and economic concepts, his writing style is very engaging and entertaining, using many personal examples and narratives, thereby holding the reader's interest. Rather than bemoaning some of the common perceived negative consequences of a global economy (such as US auto workers losing jobs to overseas cheaper labor) Friedman helps the reader to understand business globalization's irreversibility. In so doing, he describes many personal, practical, and business strategies for thriving in this new environment. Friedman is realistic and compassionate concerning the changes and the challenges. He states, "the great challenge for our time will be to absorb these changes in ways that do not overwhelm people but also do not leave them behind. None of this will be easy. But this is our task. It is inevitable and unavoidable" (pp. 46-47). As Friedman unfolds his strategies, he gives the reader a broader, global perspective that is filled with hope and excitement. Whether as a CEO, a business student, or a brand new professional embarking upon a career, this book is insightful, practical, and essential reading.
Crucial Conversations: Tools for Talking When Stakes are High
Average customer rating: 4.5 out of 5 stars
  • Wrong audio book sold.
  • great business tool
  • Great Insight, Good Tools
  • Very good...
  • Ignores conversational reality
Crucial Conversations: Tools for Talking When Stakes are High
Kerry Patterson , Joseph Grenny , Ron McMillan , Al Switzler , and Stephen R. Covey
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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ASIN: 0071401946

Book Description

The New York Times Bestseller!

Learn how to keep your cool and get the results you want when emotions flare.

When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences; or read Crucial Conversations and discover how to communicate best when it matters most. Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations, say what's on your mind, and achieve the positive resolutions you want. You'll learn how to:

Whether they take place at work or at home, with your neighbors or your spouse, crucial conversations can have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Download Description

Crucial Conversations offers readers a proven seven-point strategy for achieving their goals in all those emotionally, psychologically, or legally charged situations that can arise in their professional and personal lives.

Customer Reviews:

5 out of 5 stars Wrong audio book sold........2007-10-16

The seller had the wrong book down for sale. It would be easy to do since the author had a similar named book. I was very impressed with the quick response to correct the problem. They credited the whole amount back and said I can keep the book. It is great to see a trustworthy, reputable, seller out there today - doing the right thing. I would highly recommend doing business with this seller again.

5 out of 5 stars great business tool.......2007-10-01

ordered 15 copies to distribute around our department... received rave reviews from everyone who read it.

5 out of 5 stars Great Insight, Good Tools.......2007-09-21

Wow! It's amazing how often I see my friends, family and MYSELF in both examples and in the strategies (some good, some bad!).

This is a great book to come upon when one needs it. Obviously, some have been forced to read it by a boss... and I'm not so sure that the message gets across that way.

Does this book cure all of the social inequities of the workplace? Of course not - that's not what it even attempts to do!

Rather, it's a series of tools for enhancing communication and, for many of us, these tools are a surprising way of looking at all conversations - particularly the non-productive ones.

Do I recommend this book? 100%!!! Would I give it as a gift to someone who "needed" it? Maybe not. It's best found when the time is right, not forced on someone when the time is wrong.

4 out of 5 stars Very good..........2007-09-18

Very good book for succesful managers, but also for amateurs interested in improving their communication skills. Of course, for some professionals that one may be "just another one".

2 out of 5 stars Ignores conversational reality.......2007-09-06

Do we need a book to tell us that if we and/or our conversational partners are overly emotional or argumentative, create an uncomfortable or unsafe setting, clam up, will not listen, are incapable of adaptation or appreciating other views, or are not overly bright that chances for conversational success are greatly diminished. The author's message is that in the absence of these negativities, that basically free-flowing dialog where all the relevant information is brought into the open will result in effective communication. The emphasis in the book is within business organizations, in particular between employees and employers, although the ideas pertain to all other so-called high stakes conversations between various persons. However, the book absolutely fails to deal with conversational reality.

It is readily obvious that the authors are consultants to the business community (managers), because of their dismissal of the power differentials in the workplace. Their citing of a few brave employees who questioned or contradicted a top manager, serves merely to reinforce the hazards to employees for speaking out in the workplace. Of course, such non-controversial topics as safety, productivity, or where to have the company picnic can be broached. Fundamental topics such as policies, strategies, products, marketing, structures, or personnel are invariably off limits. If the authors wanted to be serious about conversations within businesses, they would propose democratic participation structures, where workers or their elected representatives could freely, without fear of retribution, address any and all issues, not just the safe ones. Bravery or putting one's job on the line would not be necessary.

It is hardly just within businesses where crucial conversations are prevented despite one's best efforts. Bureaucracies and other barriers are often initiated specifically to prevent conversations. Try talking to an insurance company about drug or treatment denial. Try talking to a sales person about a corporate product or service. Try getting through a telephone answering system only to be stonewalled by an "associate." Try talking to a doctor about treatments or, better yet, fees. Try talking to a department head about the nature or conduct of your education. The list is endless where most people do not have a chance of a meaningful or effective conversation.

This book is like so many other "blame the victim" notions. If you are not having good conversations, it must be because "you" don't have the right "tools" to converse. It can't be that the person you are talking to has the power to inflict damage or is within a structure where they can simply ignore you or dispense pabulum. A democracy is based above all on wide-ranging conversation among equal citizens with hopefully widely accepted resolutions. Maybe some day in the US we will try a form of democracy within all of our organizations in which "conversations" are not one-sided with the possibility of punishment for even speaking. Now there is an idea for the authors to grasp.
Business Communication: Process and Product (with InfoTrac®)
Average customer rating: 4 out of 5 stars
  • Student review
  • BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!
  • Perfect for the Classroom!
  • A Great Book for College Students
  • BC:PP is an instructor's dream!
Business Communication: Process and Product (with InfoTrac®)
Mary Ellen Guffey
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324223048

Book Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Customer Reviews:

5 out of 5 stars Student review.......2006-10-19

My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.

5 out of 5 stars BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01

As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.

5 out of 5 stars Perfect for the Classroom!.......2004-09-27

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

5 out of 5 stars A Great Book for College Students.......2004-09-23

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

5 out of 5 stars BC:PP is an instructor's dream!.......2004-09-22

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
Made to Stick: Why Some Ideas Survive and Others Die
Average customer rating: 4.5 out of 5 stars
  • Good read
  • The art and science of devising ideas that have impact and endurance
  • Essential Reading for Ad Execs
  • Monumental
  • A valuable tool for anyone who has to communicate -- that is, everyone!
Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath , and Dan Heath
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover

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ASIN: 1400064287
Release Date: 2007-01-02

Book Description

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Customer Reviews:

3 out of 5 stars Good read.......2007-10-24

I really liked this book, it presented some interesting ideas that seem to keep popping into my head in everyday life. It read a little slow for me but I'd still recommend it to a friend.

5 out of 5 stars The art and science of devising ideas that have impact and endurance.......2007-10-23


This is one of the most entertaining as well as one of the most thought-provoking and informative books I have read in recent years. Chip Heath and his brother Dan examine an especially important challenge to everyone who struggles to formulate and then communicate ideas that "stick": That is, ideas that "are understood and remembered, and have a lasting impact - they change your audience's opinions or behavior." Extensive research indicates that each of us receives several thousand messages each day from various print and electronic media as well as from those with whom we have direct contact. These competing messages create "clutter" that is increasingly more difficult to penetrate.

Others have already explained why they hold this book in high regard. Here are three reasons of mine. First, the Heaths brilliantly explain how to nurture ideas that will succeed by penetrating the clutter and then sticking in a "noisy, unpredictable, chaotic environment." They stress the importance of simplicity (i.e. "finding the core of the idea"), of surprise to attract attention and then interest to keep that attention, of concreteness ("language is often abstract, but life is not abstract"), of credibility (hence the importance of verifiable details), of emotion (i.e. making people care), and of storytelling that provides stimulation (knowledge about how to act) and inspiration (motivation to act). The Heaths' own explanation of all this "sticks" because it possesses the same qualities to which the acronym SUCCESs refers: their explanation is guided and informed by Simple Unexpected Concrete Credible Emotional Stories.

Also, I greatly appreciate the Heaths' use of real-world situations that demonstrate why some ideas "stick" and most others don't. For example, in Chapter 5, the Heaths examine efforts to reduce litter in Texas. The state was spending $25-million a year on cleanup and costs were increasing 15% a year. Efforts to encourage better behavior (such as use of "Please Don't Litter" signs and roadside trash cans marked "Pitch In") weren't working because they weren't effective as appeals to emotion. What to do? How and why "Don't mess with Texas" stuck is best revealed within the narrative. My point now is that this and dozens of other examples give a stickiness to the Heaths' key points. Again, how they organize and present their material penetrates the clutter that (at last count) 432,367 books on communication offered by Amazon have helped to create...and that number does not include seminars, workshops, CD, DVDs, Web sites, and articles.

Key Point: Whether devising a campaign to eliminate litter or writing a book about penetrating clutter, ideas must "stick" to have any visibility and "traction" to have any impact. I agree with Thomas Edison: "Vision without execution is hallucination."

My third reason is an entirely personal one: I like to be entertained while reading a non-fiction book about effective communication. The Heaths share their insights with a light, almost playful touch. They seem to have a robust sense of humor. They not only know their stuff, they thoroughly enjoy sharing what they have learned. And they constantly cite sources that have helped them to increase their understanding of "why some ideas survive and others die." Three in particular are worth noting here: Robert Cialdini on the importance of using mysteries to reach "a higher level of unexpectedness," Robert McKee on the importance of using curiosity to fill the intellectual need to answer questions and close open patterns, and Gary Klein on how stories "illustrate causal relationships that people hadn't recognized before and highlight unexpected, resourceful ways in which people have solved problems." I highly recommend Cialdini's Influence: The Psychology of Persuasion, McKee's Story: Substance, Structure, Style and The Principles of Screenwriting, and Klein's Sources of Power: How People Make Decisions and more recent The Power of Intuition: How to Use Your Gut Feelings to Make Better Decisions at Work.

I wholly agree with Chip and Dan Heath that, contrary to what many people may believe, almost anyone can craft ideas that make a difference. "And that's the great thing about the world of ideas - any of us, with the right insight and the right message, can make an idea stick." In this volume, the Heaths share all they have learned about how to do that. To paraphrase Henry Ford, whether you think you can or think you can't...you're right.

4 out of 5 stars Essential Reading for Ad Execs.......2007-10-18

Essential reading for ad execs. Gets to the heart of the matter. Gets inside peoples heads... Highly recommended... and no one paid me to say this!

5 out of 5 stars Monumental.......2007-10-14

There are few books I will classify as good, even less as very good, and positively a very, very few books I would call great. This one falls into that last category.

It's simple, the question these two authors (and brothers) set out to answer: what makes some ideas so memorable that, across time and space, they are never forgotten? I grew up in west Africa and as a child, even I had heard the Kidney Story used as one example.

While the question is a simple one, it is not easy. After what I think must have been an incredible amount of research, the brothers Heath have answered in an elegantly simple way: according to them, there are a few characteristics (as a mnemonic, they spell SUCCES) of "sticky" ideas.

This is literally an eye opening book for me and I cannot recommend it more. I'll be rereading this book every few months.

5 out of 5 stars A valuable tool for anyone who has to communicate -- that is, everyone!.......2007-10-09

As a general rule, I don't enjoy "pop-business" titles. But Made to Stick defied all expectations. Lively and useful examples illustrate the authors' different points. The advice is practical and applicable to a variety of situations. It's not just about writing better. It's an improvement on all ways of communicating: to an audience, to co-workers, to clients, etc.


Excellent work.


How to Win Friends & Influence People
Average customer rating: 4.5 out of 5 stars
  • wonderful
  • Common sense isn't so common
  • A great resource
  • Still works after 70 Years
  • Wanna build your network - listen to Carnegie !
How to Win Friends & Influence People
Dale Carnegie
Manufacturer: Pocket
ProductGroup: Book
Binding: Paperback

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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ASIN: 0671027034

Amazon.com

This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price

Book Description

YOU CAN GO AFTER THE JOB YOU WANT...AND GET IT! YOU CAN TAKE THE JOB YOU HAVE...AND IMPROVE IT! YOU CAN TAKE ANY SITUATION YOU'RE IN...AND MAKE IT WORK FOR YOU!

For more than sixty years the rock-solid, time-tested advice in this book has carried thousands of now famous people up the ladder of success in their business and personal lives.

Now this previously revised and updated bestseller is available in trade paperback for the first time to help you achieve your maximum potential throughout the next century! Learn:

* THREE FUNDAMENTAL TECHNIQUES IN HANDLING PEOPLE

* THE SIX WAYS TO MAKE PEOPLE LIKE YOU

* THE TWELVE WAYS TO WIN PEOPLE TO YOUR WAY OF THINKING

* THE NINE WAYS TO CHANGE PEOPLE WITHOUT AROUSING RESENTMENT

Customer Reviews:

5 out of 5 stars wonderful.......2007-10-22

I recommend this book, it changes your way of thinking and it has also helped me in my marriage in many ways

3 out of 5 stars Common sense isn't so common.......2007-10-22

This book could be summed up by using the tired cliche; "you catch more bees with honey than vinegar".

Apparently, that train of thought isn't common with some people, thus, even the need for books of this nature. As a refresher on basic people skills which candidly should have been learned as a child this book is outstanding.

However, one must remain cognizant that how one dealt with people 70 years ago is vastly different from today. People are a product of their environment which has changed tremendously over the years, hence people change and how you deal with them should as well.

Nevertheless, most basic people skills still apply, however, they are only equally as affective if all parties involved are playing by the same set of rules laid out in this book.

For example, if you spend the majority of your time seeing things from the other person's point of view and in return they do not take the time to see it from yours, how is that helping you? I see how it helps them, but not so much you.

That is the overall, problem with this book. All parties have to follow this brilliant plan in people skills for it to be "equally" affective which unfortunately, wont happen in most cases.

In conclusion, this book advocates being nice (letting the other person talk, seeing things from their point of view, never telling someone their wrong, etc.) However, to end my review with another cliche:

"nice guys finish last"

5 out of 5 stars A great resource.......2007-10-18

this is a must for anyone interested in social behavior. Or have just ever wander what makes certain people tick.

4 out of 5 stars Still works after 70 Years.......2007-10-17

This has been a standard for 70 years for good reason. It teaches basic interpersonal skills and good manners. It works especially well with introverts that need help with one-on-one relationships.

Its age would seem to be a negative, but it actually works as a positive. It reminds us that good people skills are not a fad; they are timeless and often neglected in today's educational system.

If you interact with people at all, this book is an essential part of your success in your interactions.

4 out of 5 stars Wanna build your network - listen to Carnegie !.......2007-10-14

Winning friends and influencing people is not an easy thing. Are you gregarious? Do you want to be a networking juggernaut? You should listen to what Dale Carnegie says.

"Do you want to get the attention of others? Watch out what actors do in advertisements and movies". This is such a simple technique that we all fail to recognize in our day-to-day life. "Do more listening than talking" - hmm, another simple technique. Carnegie explains how you can win friends and influence people, with a lot of stories.

This book is a must-read for those who want to build their network.
The Gregg Reference Manual
Average customer rating: 5 out of 5 stars
  • Great Product, Great Seller
  • very good, well-written manual. it is a must!
  • Gregg Manual
  • Not For Beginners...
  • Great General Reference for Writers and Editors
The Gregg Reference Manual
William A. Sabin
Manufacturer: Career Education
ProductGroup: Book
Binding: Spiral-bound

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  5. Comprehensive Worksheets on Style, Grammar, Usage, and Formatting to accompany the Gregg Reference Manual, Tenth Edition Comprehensive Worksheets on Style, Grammar, Usage, and Formatting to accompany the Gregg Reference Manual, Tenth Edition

ASIN: 0072936533

Book Description

Updated to include new communication technology and its unique issues

For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:

Customer Reviews:

5 out of 5 stars Great Product, Great Seller.......2007-10-19

Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks

5 out of 5 stars very good, well-written manual. it is a must!.......2007-10-11

I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!

5 out of 5 stars Gregg Manual.......2007-07-25

The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.

5 out of 5 stars Not For Beginners..........2007-06-12

This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)

5 out of 5 stars Great General Reference for Writers and Editors.......2007-05-09

I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
Wikinomics: How Mass Collaboration Changes Everything
Average customer rating: 4 out of 5 stars
  • The Mass Collaboration Gold Mine
  • Future Shock 2.0
  • Great Book to Read
  • Good, but not critical enough and scores high on the buzzword-meter
  • An interesting read.
Wikinomics: How Mass Collaboration Changes Everything
Don Tapscott , and Anthony D. Williams
Manufacturer: Portfolio Hardcover
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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ASIN: 1591841380

Book Description

In just the last few years, traditional collaboration—in a meeting room, a conference call, even a convention center—has been superseded by collaborations on an astronomical scale.

Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.

Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.

An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

Customer Reviews:

4 out of 5 stars The Mass Collaboration Gold Mine.......2007-10-19

This book hammers home a 21st century no-brainer. "It's all based on a principle the new generation of Web start-ups learned from the open source software community: There are always more smart people outside your enterprise boundaries than there are inside."

While it has mixed reviews ("made me feel alternately like Christopher Columbus and Grandpa Simpson"), it's an important addition to your organization's resource library.

Tapscot and Williams deliver fascinating case studies of companies that have opened up their internal secrets/data to the world so "mass collaboration" can help them solve big problems. Procter & Gamble did it and so did a failing Toronto-based gold-mining firm. In 2000, Goldcorp, Inc. ran a contest, the "Goldcorp Challenge," with $575,000 in prize money--and posted all of the mine's proprietary data on the web. The request: help us find more gold. The result: "More than 1,000 virtual prospectors from 50 countries got busy crunching the data."

Mass collaboration from the most unlikely sources and disciplines targeted new mother lodes on their 55,000-acre property. It worked: $100 invested in the company in 1993 was worth more than $3,000 in 2006.

There's a core value here (a biblical one) for faith-based organizations and churches: it's all kingdom work. It's time to open up and work together versus holding your ministry close to the vest. (It's not your ministry anyway!)

Read this book and then ask your team these questions: 1) What's our biggest challenge in the next 12 months? 2) Would mass collaboration help us solve it? 3) Do we operate as if the smartest people are INSIDE our organization or OUTSIDE our organization? Why?

3 out of 5 stars Future Shock 2.0.......2007-10-14

Reading this 2006 book made me feel alternately like Christopher Columbus and Grandpa Simpson. Co-authors Don Tapscott and Anthony D. Williams define a near-term future of breathtaking wonder and innovation, yet I came away finding their best-case scenario hard to swallow.

"Wikinomics" describes existing business models in various industries, from which it extrapolates their ongoing development as part of a larger revolution of revolutionary openness, "on par with the Italian renaissance or the rise of Athenian democracy," the authors write. "Mass collaboration across borders, disciplines, and cultures is at once economical and enjoyable."

Like a lot of other posted reviewers here, I found "Wikinomics" too gushy and jargony, throwing up random-sounding words like "ideagoras" and "prosumers" as if their very existence connoted concreteness of often-fuzzy notions. The book's airy dismissal of copyright law and the protection of intellectual property rights as old thinking annoyed me immensely. And the notion of a future of non-hierarchal business enterprises strikes me as a terribly naive misreading of the most important aspect of the equation: the human element.

But give Tapscott and Williams points for presenting their case for futurism in a way that often feels quite compelling. They start with perhaps the best such example, by presenting the case of a Canadian mining company that, stymied in their search for gold, opened their records up to the outside world through online file sharing, soliciting ideas about where in their vast mine network they should dig for rich veins. The resulting influx of new thinking catapulted Goldcorp from a $100 million company to one worth $9 billion.

Tapscott and Williams take the success of Goldcorp and look for other industries where similar ideas have been practiced with similar results. With some, like this website, the fruits of innovation are immediate and obvious. With others, like old-guard conglomerate Procter & Gamble, success has been nearly as profound in more subtle ways.

The authors score some points, but also spout a lot of obvious Panglossian hyperbole. Wikipedia is as accurate as the Encyclopedia Britannica (better check that with John Seigenthaler). The youth-oriented website TakingITGlobal is like a new United Nations in embryonic form.

But their viewpoint has obvious value, too, and applicability in the world around us, even beyond the net world from which "Wikinomics" springs. Looking at the reinvention of BestBuy through its acquisition of Geek Squad, or how the workplace itself is changing shape to adapt to faster-moving, less-centralized structuring, is "Wikinomics" at its most challenging, and best reading.

I didn't put down this book convinced I saw the future, let alone a good future. But I did feel myself thinking differently about life and work than when I first picked "Wikinomics" up. Maybe that's the point.

5 out of 5 stars Great Book to Read.......2007-10-02

Wikinomics: How Mass Collaboration Changes Everything

As I refresh my professional career for the second decade of the 21st Century, I decided ro read this book, and I was not wrong. This is a most read book for everyone that's looking to stay relevant in the digital economy and the disrupting collaboration paradign. I highly recommeded.

4 out of 5 stars Good, but not critical enough and scores high on the buzzword-meter.......2007-09-12

The book gives a quick tour of the new collaborative ways in which people aggregate and process information. It points out that collaboration can also be applied to produce new 'stuff', outside of software and even applying to manufacturing. It makes for interesting reading for people who a) know something about open source and want to know about its business implications and b) managers who don't know about open source/collaboration but would like to.

It is, imho, less interesting for those who want in-depth answers to the real thorny _business_ problems around open-source. I.e. How to make money at it, if you want to. It hints at important questions such as rewarding the community at large, not losing the family jewels as you open up, etc. Unfortunately, it never quite gets down to specific recommendations beyond "you have to find the right mix of proprietary vs. open source IP".

Not to criticize it overmuch. Wikinomics often jars your thinking with insightful nuggets. For example, it cites Goldcorp as the example of a mining company which opened up its secret prospection data to outsiders. Wikinomics, probably rightly, uses that as a counter-intuitive example of enlisting external help for a type of company that never shares that kind of data. Hmmm, why not share? If the prospection data applies to land on which only your company can operate, isn't that a pretty safe gamble? I don't know, really, but the point is that the anecdote makes you think of things differently. Same with IBM's success at getting a new OS (Linux)almost for free, while gathering goodwill from the community and genuinely collaborating. How far Big Blue's embarrassing anti-trust proceedings seem now...

Less helpful is Wikinomics' recurring use of cherry-picked anecdotes by sector, rather than a broad analysis of various businesses. First of all, it rarely compares its chosen 'smart companies' to their competitors. Yes, BMW is opening up. Does that make their cars any better? How is their stock doing? vs. Toyota? How is their reliability? How innovative are their cars?

Red Hat is a huge success story in Linux, but its dominance also highlights the relative failure of other Linux vendors. No explanation is given for that - network effects? first mover?

I would have welcomed some case studies of failures for big corporations in opening up. What caused those failures? What can be learned from them?

Google is also cited as a big example of openness. That is only partially true and could have served to highlight the necessary(?) split between proprietary information and public openness. Google opens up its APIs and the search is certainly free. I am a big fan myself. However, they have not chosen to release much code back to the community (cf. MapReduce) , mostly by sidestepping the GPL because they don't distribute their software. Their choice, and probably motivated by good business logic. Apple also walks a fine line between leveraging open source and keeping its business very much a secret.

This is just the kind of case studies Wikinomics could sink its teeth into, but it spends way too much time gushing over all the boundless possibilities of collaboration.

Conclusion: a good eye-opener but take it with a grain of salt. Note that my perspective is that of a developer interested in open source _and_ business profits.

3 out of 5 stars An interesting read........2007-09-04

I liked this book, and it opened my eyes to many other "community-driven" technologies/companies. While I thought a lot of the ideas were very "common sense", it was well written, and had some great anecdotes. I recommend this book for anyone interested in social networking, building communities, etc.
Difficult Conversations: How to Discuss what Matters Most
Average customer rating: 4.5 out of 5 stars
  • Insightful guide to conversations without confrontation
  • Will you ever have a hard conversation? Sure, you will! Read this book first.
  • Difficult converations
  • great read
  • Best Book on Communication
Difficult Conversations: How to Discuss what Matters Most
Douglas Stone , Bruce Patton , Sheila Heen , and Roger Fisher
Manufacturer: Penguin (Non-Classics)
ProductGroup: Book
Binding: Paperback

Interpersonal RelationsInterpersonal Relations | Relationships | Health, Mind & Body | Subjects | Books
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ASIN: 014028852X
Release Date: 2000-04-03

Amazon.com

We've all been there: We know we must confront a coworker, store clerk, or friend about some especially sticky situation--and we know the encounter will be uncomfortable. So we repeatedly mull it over until we can no longer put it off, and then finally stumble through the confrontation. Difficult Conversations, by Douglas Stone, Bruce Patton, and Sheila Heen, offers advice for handling these unpleasant exchanges in a manner that accomplishes their objective and diminishes the possibility that anyone will be needlessly hurt. The authors, associated with Harvard Law School and the Harvard Project on Negotiation, show how such dialogues actually comprise three separate components: the "what happened" conversation (verbalizing what we believe really was said and done), the "feelings" conversation (communicating and acknowledging each party's emotional impact), and the "identity" conversation (expressing the situation's underlying personal meaning). The explanations and suggested improvements are, admittedly, somewhat complicated. And they certainly don't guarantee positive results. But if you honestly are interested in elevating your communication skills, this book will walk you through both mistakes and remedies in a way that will boost your confidence when such unavoidable clashes arise. --Howard Rothman

Book Description

Members of the Harvard Negotiation Project--which brought you the mega-bestseller Getting to YES--show you how to handle your most difficult conversations with confidence and skill.

Whether you're dealing with an underperforming employee, disagreeing with your spouse about money or child-rearing, negotiating with a difficult client, or simply saying "no," or "I'm sorry," or "I love you," we attempt or avoid difficult conversations every day. Based on fifteen years of research at the Harvard Negotiation Project, Difficult Conversations walks you through a step-by-step proven approach to having your toughest conversations with less stress and more success. You will learn:
how to start the conversation without defensiveness
why what is not said is as important as what is
ways of keeping and regaining your balance in the face of attacks and accusations
how to decipher the underlying structure of every difficult conversation

Filled with examples from everyday life, Difficult Conversations will help you on the job, at home, or out in the world. It is a book you will turn to again and again for advice, practical skills, and reassurance.

"Does this book deliver on [its] promise of an effective way through sticky situations, whether 'with your baby sitter or your biggest client'? It does."-- The New York Times

"These talented communicators blend a daunting array of disciplines into highly readable and practical advice."-- Booklist

"Brilliant. . . . I've already re-read most of it. I'm using it. What more could a reader ask?"-- Tom Peters

"Emotional Intelligence applied to life's tough moments."-- Daniel Goleman

Download Description

"What is a difficult conversation? Asking for a raise. Ending a relationship. Saying ""no"" to your boss or spouse. Confronting disrespectful behavior. Apologizing. Conversations we dread, and often handle clumsily as a result, are part of all our lives: in boardrooms and family rooms, across the negotiation table and the dinner table. Now, Difficult Conversations teaches us how to handle these dialogues with more success and less anxiety. How does it work? Based on fifteen years of research and consultations with thousands of people, Difficult Conversations pinpoints what works. The authors discovered that regardless of context, the same small but crucial errors are what trip us up--and a few key adjustments can make all the difference. * The role of emotions--ours and theirs * The impact of what is said and what is not said * Why admitting our mistakes will put us in a stronger position * The truth behind the myth that women are better at expressing their emotions than men * How to respond productively in the face of personal attacks Who is this for? Filled with examples from everyday life, Difficult Conversations is certain to be an instant and lasting classic for families, neighbors, bosses, employees, customers, tenants, landlords, psychologists, teachers, and more. Who are the authors? Douglas Stone, Bruce Patton, and Sheila Heen teach at Harvard Law School and at the Harvard Negotiation Project. They have consulted to countless businesspeople, governments, organizations, and communities including all parties to the negotiations on constitutional transition in South Africa; school teachers in Medellin, Colombia; and community leaders and the police department in Springfield, Massachusetts. They lecture throughout the world and have written on negotiation, conflict resolution, and communication. Bruce Patton is co-author of Getting to Yes."

Customer Reviews:

5 out of 5 stars Insightful guide to conversations without confrontation .......2007-10-22

You will face difficult conversations throughout your life, but now you can learn how to cope with them. This book provides a framework and various strategies for achieving better outcomes from hard exchanges. Douglas Stone, Bruce Patton and Sheila Heen use principles, illustrative stories and charts to teach you how to understand the components of challenging conversations, and how to prepare for them and transform them into something constructive. The language of the book is clear, insightful, concise and always helpful. You can use these principles in business, but the stories also concern relationships in your everyday life. We say everyone from teenagers to mature adults can use the communication skills discussed in this wise book.

5 out of 5 stars Will you ever have a hard conversation? Sure, you will! Read this book first........2007-09-21

This little book can be a great help. We all have avoided conversations we knew were going to be difficult. Often not talking made things worse, so as things became intolerable we had the discussion and things got even worse. These authors break down the inner structure of difficult conversations and how we often mishandle them. They then show us the ways in which we can turn this into a constructive process that brings more understanding, greater cooperation, and learning that will help avoid repeating the difficulties in the future.

Certainly, I can't recap the whole book in this little review, but I especially like their concept of three conversations happening within each difficult conversation. They are the debate over what happened, the feelings conversation, and the identity issues. In the what happened conversation the problem is that each side assumes it knows the truth, that they know the other party's intentions, and that they know where and how to assign blame. Of course, all this is a fiction and a waste of time. It does nothing to fix the situation or improve the process to avoid the problem in the future. The book then shows you how to have a constructive approach to the same problem. Excellent stuff!

The authors are part of the Harvard Negotiation Project and has a foreword by one of the authors of the famous book, "Getting to Yes". The book is concise, but full of very good information. I recommend it very much.

Reviewed by Craig Matteson - Ann Arbor, MI

5 out of 5 stars Difficult converations.......2007-09-17

this book is well worth the read,
it is easy to get throught, and does not repeat itself.
You want to read the whole book.
nancy carlson

5 out of 5 stars great read.......2007-08-27

This book is used as a textbook at the Harvard MBA. Good tool for those messy conflicts

5 out of 5 stars Best Book on Communication.......2007-08-24

This is the most useful and comprehensive compendium of effective, research validated, communication concepts I have ever seen in one book. Useful for anyone who speaks with other humans, especially significant others, business colleagues and teenagers. If you are a coach, this reading is required. Difficult ideas presented in a way that makes them easy to understand and easy to apply.
Beyond Bullet Points: Using Microsoft  PowerPoint  to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
Average customer rating: 4 out of 5 stars
  • Clear guide for creating effective presentations
  • I've used this method and it works
  • Don't understand what others see in it
  • Better Presentations
  • a very, very helpful book on creating effective presentations
Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
Cliff Atkinson
Manufacturer: Microsoft Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0735620520

Book Description

Improve your presentationsand increase your impactwith 50 powerful, practical, and easy-to-apply techniques for Microsoft PowerPoint. With Beyond Bullet Points, youll take your presentation skills to the next levellearning innovative ways to design and deliver your message. Organized into five sectionsDistill Your Ideas, Structure Your Story, Visualize Your Message, Create a Conversation, and Maintain Engagementthe book uses clear, concise language and just the right visuals to help you understand concepts and start getting better results. Not just a how-to for PowerPoint, this book will help take your presentation skills to the next level! Features 50 innovative, easy-to-apply techniques to help you clarify, visualize, and present your ideas using PowerPoint. Author is a leading presentation-skills consultant. Targeted for intermediate to advanced level users of PowerPoint who are looking to stand out from the crowd and make sure people remember what they say.

Customer Reviews:

5 out of 5 stars Clear guide for creating effective presentations .......2007-08-24

Microsoft PowerPoint changed the world of presentations by simplifying the process of creating a computerized slide show. Alas, over time people started squeezing too much information into every slide and using the preinstalled generic titles. PowerPoint's simplicity let people forget the purpose of presentations: to persuade or to inform without being boring. Cliff Atkinson shows you a creative way to build a good presentation without falling into the PowerPoint template trap - tell a story instead. At present, he provides a free template, storyboard formatter and story guide at sociablemedia.com that adds value to the book, which refers to these resources repeatedly. We recommend this to anyone who gives presentations.

5 out of 5 stars I've used this method and it works.......2007-07-25

I borrowed it from the library and I am going to purchase it for my personal business library. I think that this is a great resource book. I decided to try this method since I do a presentation about once a month to pharmacists. This book helped me to organize my thoughts and present the material in a logical manner. I am in the health care industry and the people I present to are used to seeing bullet points BUT they are bored with it. For those that think the information here won't work, I say give it a try before dismissing it. You may find that your audience doesn't want as many bullet points and facts as you think and that you are a breath of fresh air in doing something new and innovative with your presentations. And remember you can put all of that information from your bullet points in the notes pages and print that out for them.

2 out of 5 stars Don't understand what others see in it.......2007-07-07

I was disappointed having bought this book based on good reviews, so here's my review:

1. The author provides just one tool for one particular type of presentation: "pitch an idea to your bosses". The tool is a 3-act presentation using few words and more graphics and presenter narration.
Although a good tool for some presenters and some presentations, I can only see myself using this in 10-20% of my presentations.

2. Because the author refuses to explore other methods, the book becomes very repetitive and too detailed going on about the same points all the time.

3. Because of this, this is certainly not a book to keep for reference.

4. ...unless you are a total PowerPoint novice and computer-illiterate and want to read a step-by-step instructions about how to resize and crop images in PowerPoint, etc.

5. This is the first book by Microsoft Press I read and I was shocked at the obvious attempts throughout the book to advertise other marginally-related Microsoft products.

The book description says: "Targeted for intermediate to advanced level users". I would never recommend this book to anyone but absolute beginners and even then there must be better books.
The intermediate user should really just browse the first couple of chapters to get the basic idea (1. set the scene 2. show the conflict 3. resolve the conflict) in a bookstore and then decide for himself if he really wants to waste money on something which can easily be summarized on one page.

5 out of 5 stars Better Presentations.......2007-07-05

I've been doing presentations since the BP (before Powerpoint) era and I have a structure that I've used since the beginning. This book caused me to rethink my approach, and, after using it on several recent presentations, I have to say it is a change for the better. Highly recommended if quality communications is your goal.

5 out of 5 stars a very, very helpful book on creating effective presentations.......2007-07-03

While I didn't adopt the 3 > 3 approach Atkinson suggests, I really took to heart his idea of replacing wordy, boring slides with those with only a title (a concept, expressed as a sentence) and high-impact relevant graphics. As a result, I created a six-hour workshop (on personal productivity) that contained a total of five bullets (out of 130 slides). I also created - from the same slide show - a prose booklet that participants take home. Very useful.

More at: What a difference a framework can make
http://ideamatt.blogspot.com/2007/04/what-difference-framework-can-make.html
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Average customer rating: 3.5 out of 5 stars
  • Books That Waste Time
  • Great Book
  • Luntz's "1984"
  • Clear. Concise. Comprehensive.
  • Brevity as an Effective Communication Skill (would that it were!)
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Frank Luntz
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

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ASIN: 1401302599
Release Date: 2006-12-20

Book Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Customer Reviews:

1 out of 5 stars Books That Waste Time.......2007-10-23

Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.

Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.

Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.

In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.

4 out of 5 stars Great Book.......2007-10-07

Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.

4 out of 5 stars Luntz's "1984".......2007-09-30

If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.

5 out of 5 stars Clear. Concise. Comprehensive........2007-09-28

Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.

Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.

Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.

Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.

Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.

Most of all, he states, what we say is who we are. He's right. Think about it.

Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com

2 out of 5 stars Brevity as an Effective Communication Skill (would that it were!).......2007-09-10

Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.

He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.

He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.

He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.


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  3. WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
  4. WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
  5. Writing Effective Policies and Procedures: A Step-By-Step Resource for Clear Communication
  6. Writing That Works: Communicating Effectively on the Job
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  8. 7 Steps to Better Written Policies and Procedures
  9. A Handbook of Job Aids
  10. Action Inquiry: The Secret of Timely and Transforming Leadership

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