Book Description
Updated to include new communication technology and its unique issues
For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:
- Up-to-date coverage on dealing with online source material and precautions to observe when citing electronic material
- New searchable index: the website accompanying the book allows the reader immediate access to definitions and information on specific topics
- Updated e-mail rules and expanded plagiarism coverage to meet the needs of changing technology
Customer Reviews:
Great Product, Great Seller.......2007-10-19
Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks
very good, well-written manual. it is a must!.......2007-10-11
I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!
Gregg Manual.......2007-07-25
The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.
Not For Beginners..........2007-06-12
This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)
Great General Reference for Writers and Editors.......2007-05-09
I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
Amazon.com
The world is divided into two types of people: those who wince when they see the words Canadian geese in print, and those who don't. If you are the former, or if you are the latter working for the former, the The Associated Press Stylebook and Libel Manual provides invaluable assistance when you need to get your Canada geese all in a row. Countless newspapers and other publications base their style guides on this manual. The entries are arranged alphabetically and include issues of spelling, punctuation (there is no period in Dr Pepper), grammar, abbreviation, capitalization (Popsicle and Dumpster are, tollhouse cookies aren't), hyphenation (none, surprisingly, in ball point pen), and frequently misused words. There are also longer discussions of things such as Arabic names, chess notation, weather terms, and religious movements. Plus you'll find separate sections on sports writing, business writing, libel, and copyright.
Book Description
Fully revised and updated, the essential handbook for all writers, editors, students, and public relations specialists.
More people write for the Associated Press than for any newspaper in the world, and writers have bought more copies of The AP Stylebook than of any other journalism reference. With this essential guide in hand, any writer can learn to communicate with the clarity and professionalism for which the Associated Press is famous. Fully revised and updated, this edition contains over 5,000 A to Z entries--including more than 50 new ones--laying out the AP's rules on grammar, spelling, punctuation, capitalization, abbreviation, and word and numeral usage. Comprehensive and easy to use, The AP Stylebook provides the facts and references necessary to write accurately about the world today: correct names of countries and organizations, Internet language and search techniques, language to avoid, common trademarks, and the unique guidelines for business and sports reporting. The final word on media law, The AP Stylebook also includes an invaluable section dedicated to crucial advice on how writers can guard against libel and copyright infringement. The veritable "journalist's bible," this is the one reference that working writers cannot afford to be without.
With more than 50 new entries plus updates of more than 100 others, The AP Stylebook includes such features as:
* An A to Z listing of guides to capitalization, abbreviation, spelling, numerals, and usage
* Internet guidelines
* Sports guidelines and style
* Business guidelines and style
* A guide to punctuation
* Supreme Court decisions regarding libel law
* Summary of First Amendment rules
* The right of privacy
* Copyright guidelines
* Proofreaders' marks
Customer Reviews:
Wouldn't write without it.......2007-07-28
Also know as the AP style guide, this book should be every copywriter's and journalist's bookshelf. This is the definitive guide to punctuation, grammar and writing style for magazine and newspaper articles as well as most business writing. And it is vastly different from the style of writing most of us learned in school, which follows the Chicago Manual of Style. If you are thinking about writing for magazines or newspapers, or starting a copywriting business, you absolutely must get a copy of this.
Good Introduction to AP Style.......2007-07-07
I bought this book because I had a client that used the AP Style in their marketing communication and all outgoing documentation had to be reviewed using the AP Style. Being a technical writer, I had not used the AP Style before. Now I have a better understanding of why words are used the way they are in a newspaper. However, about 20% of the AP Style does not apply to technical writing.
AP Stylebook.......2007-05-29
A must have for all print designers. Great reference material for graphic and web designers.
Wanna be a reporter? Duh........2007-02-25
If you aspire to have any sort of career in print or online journalism, you should not need a review to tell you that you need this book. Duh.
However, I am going to give this book only four stars because AP needs to stop being losers and end the silliness of capitalizing the word "Internet" or writing "website" as "Web site." It's dumb.
Great Resource.......2007-01-16
This is a great book for anyone, from an aspiring writer to the accomplished journalist. The information within is very valuable and very well organized.
Book Description
From the editors at the world-renowned Associated Press, a guide to the proper use of punctuation--from the apostrophe to the semicolon.
More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have now written the definitive guide to punctuation. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.
Customer Reviews:
The gold standard.......2007-07-26
For journalists, the AP style guides are pretty much the gold standard (or silver, depending on your economic policy leanings). With so much terrible grammar and punctuation, and often lack of punctuation, present in today's world, this is a must-have for aspiring writers, especially journalists.
Decent reference.......2007-01-11
There's no mystery here, and it's not intended to be a grammatically pristene work of art. It is, after all, a 96-page reference manual. If you are used to writing/editing literary and academic styles and need to refresh your memory on the punctuation variables in journalistic writing, this is an easy point-to reference that won't take up any more of your precious time than absolutely necessary.
Full of mistakes.......2005-03-03
It appears that some fool edited the cautionary examples for correctness. (p. 34) The grammar is poor ("verboten" as a noun? (p. 85)), and the usage is non-standard (Commas are "trundled out"? (p.37)). Some passages are self-contradictory ("With Adjectives, p. 37).
This book is not a total disaster, but I can hardly recommend it.
Efficient and entertaining, but slim for my personal taste.......2004-05-03
Written with lively and direct prose, Rene J. Cappon's guide to punctuation succeeds in being a useful resourse for the busy journalist. No reader need fear about getting bogged down in the finer points of periods. If such a situation threatens to occur, Capon is quick to suggest a workaround. This leaves the stickiest questions even stickier, a real prickle for someone as persnickety as me. But for the journalist, or journalism student, I heartily recommend it.
To those looking for a deeper understanding of punctuation, I caution against this slim tome. Organized into seventeen chapters by punctuation, some of them no more than a half of a page ('The Ampersand') and some as many as sixteen ('The Comma'), the AP GUIDE TO PUNCTUATION lacks the philosophical depth and historical background of recent bestseller EATS, SHOOTS, & LEAVES as well as the dry grammar books of days past. The examples, while fun, are not nearly as comprehensive as one expects in any book that bills itself as a reference.
By way of example, here is the entire entry for Irregular Plurals under 'The Apostrophe':
---
Irregular plurals also take the apostrophe: children's hour, women's rights, gentlemen's traditions, men's club, and so do nouns that are the same in singular: the single moose's antlers, the deer's track, the two corps' travels. The apostrophe stays whether the meaning is singular or plural.
---
No mention is made that it is preferable to disambiguate the singular and plural in such cases. Especially in journalistic writing, where clarity and simplicity are the twin grails of good style.
A dedicated journalist might prefer a true grammar of the English language or the complete and comprehensive AP STYLE BOOK. While they may be dry, they will certainly go a good deal further in answering the questions that arise in all aspects of writing.
A Graceful, Witty Guide to Punctuation.......2003-12-11
As a professional editor for nearly two decades, I heartily recommend this book. Cappon's writing is clear, funny, and creative, and he makes the nuances of punctuation memorable. His reasoning is logical, and his explanations and examples are very helpful. Interestingly, though this is an Associated Press publication, some of the style differs from the official A.P. Stylebook. So if A.P. is your background, be aware of this.
Cappon is a terrific writer, and anyone else who writes would benefit immensely from this lucid guide to punctuation.
Amazon.com
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
Book Description
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attentionand sell more products. Among the tips revealed are eight headlines that workand how to use them eleven ways to make your copy more readable fifteen ways to open a sales letter the nine characteristics of successful print ads how to build a successful freelance copywriting practice fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriters Handbook remains the ultimate guide for people who write or work with copy.
Customer Reviews:
Want to Write For a Living? Bly Shows What It Takes.......2007-10-21
Highest recommendation!
I'm a copy writer for a small company serving businesses across the country. I learned the ad writing business "on the fly via Bly" after miraculously landing a copywriting job when a very brave Pacific Northwest employer decided to take a chance and hire me -- even though I didn't have a single day's worth of "in the trenches" experience beforehand!
My resume documented that I had written four books and dozens of articles for magazines and newspapers, but writing advertising copy is a whole 'nuther animal!
Because of Bly's excellent books (he has several -- none of them will steer you wrong) and a few others by Joe Vitale, I was able to jump into the new job and truly wow diverse clients from the get-go. The information and insights in The Copywriter's Handbook saved my bacon!
Kristine M Smith, Author
DeForest Kelley: A Harvest of Memories : My Life and Times With a Remarkable Gentleman Actor
Every copywriter's best friend - a must-read keeper.......2007-10-03
Bob Bly is the master of showing beginning copywriters how to write compelling copy. He also knows all there is to know about the copywriting business.
If you're just starting out in this business, you must buy this book and any time Bob updates it, buy the new one.
He helps you know what to charge. He guides you in the rules of the road in a way you'll understand. Reading this book could be the ticket to a great career for you. So pick up your ticket and enter the world of copywriting.
Highly recommended --- especially for beginning copywriters or those who need a handy everyday reference to refer to when they have a question.
The Copywriter's Handbook.......2007-08-29
Excellent service.
Arrived really quick and in excellent packaging.
Love the book, Thank you!
Breaks down the basics of writing killer copy.......2007-07-28
Before I started my own copywriting business years ago, this one was my first books on the subject. And I still refer back to it periodically. Bob Bly is a copywriting legend who is well-known for making the fundamentals of writing great copy easy to understand. Whether you're thinking about a writing career, or just need to make your marketing materials more effective, this is the perfect primer for anyone who wants to learn how to write to sell!
Good for direct response copywriting, but not so great for ad agency writing.......2007-05-18
Since this review is largely negative, I should admit that "The Copywriter's Handbook" can be found near my desk and I reference it often.
With that confession, I'll take my first punch: the author of this book has never won an advertising award. Not one that matters, anyway. But in Bob Bly's world, awards really don't matter.
Since 1985, "The Copywriter's Handbook," has been a guide to the ugly but lucrative subculture of advertising called direct response. In this world, Bob Bly is a self-anointed diety. Since the book was first published, mobs of enterprising disciples have drunk his Cool-Aid, hoping not for a promised land, but a six-figure salary.
It's true that copywriters can earn $10,000 for writing one letter. Of course, it's a direct response letter. The kind beleaguered with double underlined sentences. Features explained through benefits. Promises punctuated with exclamation points. And, of course, the grand finale is highlighted in yellow: an offer that must be acted upon immediately.
For industrious writers who want to come up with this stuff, "The Copywriter's Handbook," is considered a bible. But for anyone who aspires to create concept-driven advertising, there's not much in this book.
Bly starts this work by taking sides against concept-driven advertising. He explains, "A copywriter is a salesperson behind a typewriter." He warns against becoming "an artist or entertainer." For if you go down this dangerous path, Bly warns, "Your copy will be wasting your client's time and money."
Although I don't do direct response, as a freelancer, I write a lot of stuff that's not artistic, entertaining, concept-driven advertising. I often write stuff that works hard at doing more than building a brand. For those jobs, this book contains a lot of practical advice.
Of its nearly 400 pages, I found Bly's lists most helpful. "Copy motivators" offer 22 reasons why someone might buy a product, a good thing to ask your client before writing. Bly offers interview questions too, many of which I have incorporated into my own. He also outlines different types of ads, which can be useful in finding direction for an ad. Will we do a question ad? A testimonial? An offer of free information?
But for all of his juicy nuggets, so many of Bly's examples read like spam. They sound too good to be true, killing the credibility of his work. So much so that I think his audiences must be incredibly stupid to read - let alone respond - to what he writes.
"Would you pay $1,000 to save $5,500?"
"One of a kind. Is that phrase a little trite? I used to think so until I tried to find you. ..."
"Three years ago this month, a man I know - he was then a vice president of a big corporation in Illinois - walked into his boss's office and handed in his resignation. Two weeks later, he started his own company. ..."
Aren't we past this kind of stuff? Judging by the number of people who make serious cash writing Bly-style advertising, apparently not. I know that I don't allow any of it into my life, not even from nonprofits and politicians I believe in.
Despite the money to be made, you won't find me crossing to the schlock-y side of hard-sell direct response advertising. Even knowing about the profit potential of this work, I still want to create cool, concept-driven creative work. Because unlike Mr. Bly, I know that my kind of advertising can work for clients.
I recommend: How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Book Description
In this age of electronic correspondence and self-produced documents, we need a useful and reliable writing guide more than ever. WRITE RIGHT! covers the essentials of good writing in a concise and easy-to-follow format. The new edition of this classic handbook takes you through the entire writing process, from understanding the parts of speech to constructing a correct sentence to fine-tuning the mechanics. And with clever drawings and amusing quotations to illustrate its points, WRITE RIGHT! shows that language can be fun as well as an effective communication tool. Whether it's used to find a quick answer to a nagging question or to develop stronger writing skills, this handy reference is the ideal resource for writers of all levels.
Customer Reviews:
You don't need it........2007-06-21
Limited. Almost useless. Didn't even answer the question of "Who/Whom usage" very clearly. The author wants you to follow her preferences in order to write better. Hey...thanks, but no thanks. I'll write my own way. And you should too. Forget the book.
Good reference.......2007-03-26
I keep this book on my desk for easy reference. Many times people have questions that can be found here in a jiffy. The basics are usually what trip people up. The book contains proper usage of often times miss-used words. Like "further and farther", "lie and lay" as well as verb tense and agreement. I recommend it for anyone who wants to use good grammer.
Something Most All of Us Could Use.......2007-02-15
I have both, Write Right! and Rewrite Right! in my essential writer's bookshelf, and use both often.
I love Jan Venolia's approach, info and style, and Lord knows we can nearly all use some help now and then with those pesky sentence fragments, spellings, and all the other horrors we confront daily in our quest to be not only read, but understood and enjoyed.
I've used Jan's sane advice in crafting both my books.
A Good Review for Good Writing.......2005-08-05
This is a simple, direct, concise review of basic grammar, indispensible for anyone with a short memory and a strong desire to write right. I purchased several copies so that I could give each member on my staff a copy for their desk with the instructions to read it and use it. It will be helpful to improve anyone's writing abilities. The contents are well organized and the examples are very helpful. This book is so good I sometimes use it for bedtime reading when I am preparing to write a special article so that I can do better.
Relief for Beginners.......2002-10-07
I'm just beginning to teach a freshman writing course at a local college for the first time. Although I have a master's degree in English, I should confess that I've used grammar by "feel." That is to say, I didn't know the rules, but I have read a lot, and I just wrote by instinct. I'm not defending this approach, just explaining!
So now I'm faced with the necessity of teaching grammar to my freshmen students. Alas! After a couple of embarrassing and week lectures, I went to the bookstore to get help. I spent about four hours looking for grammar books I could stand to read myself, and that would help me learn enough to teach my students. Most of the books were very technical and overly-detailed for me, and surely for my students as well. However, I found this book, along with a couple of others that were truly a relief in their clarity, fun approach, and pared down lessons.
So, for anyone else who's just starting out studying grammar, I highly recommend this book. It's simple, relevant, understandable, and whimsical. It's not scary, too technical, and too much information. I don't think you'll be disappointed, unless you really WANT to learn every detail.
Also, the other books I found that were helpful were Grammar for Smart People by Barry Tarshis, and The Everything Grammar and Style Book by Susan Thurman. There's another one called Woe is I that I didn't buy but am thinking about doing so. All of these even look fun, so I brought them in to show my students. I thought perhaps if they saw that grammar books don't have to be boring, boring, and more boring, they might someday possibly maybe consider thinking about buying one of them.
Amazon.com
This fifth edition of The Business Writer's Handbook consists of nearly 700 spiral-bound pages written with both business students and professionals in mind. (It is also available in a paper-bound version, but how nice to be able to lay the book flat on one's desk for ease of reference.) "Our focus," say the editors, "is on helping professionally oriented writers develop effective skills and strategies for communicating in a rapidly changing environment," and that they do. The entries, arranged alphabetically, are straightforward and to the point. Sandwiched between items addressing issues of English grammar and word usage are guides to writing résumés, resignation letters, and everything in between (e.g., abstracts, annual reports, e-mail, executive summaries, form letters, feasibility studies, memos, mission statements, proposals, and trade journal articles). Throughout the book, the point is made that good writing has a marked effect on business communications--a short, personal collection letter, for instance, "will usually motivate a customer to pay a bill faster than will a form letter." Since the book is written for the business professional, many of the usage and grammar issues are illustrated with business-related examples, but don't think that that means the book isn't any fun. Consider the first sentence in an entry for gobbledygook: "Gobbledygook is writing that suffers from an overdose of traits guaranteed to make it stuffy, pretentious, and wordy." --Jane Steinberg
Book Description
This comprehensive resource provides guidance on the business writing process, abundant real-world examples, in-depth treatment of grammar and usage, and current coverage of technology. It sets the standard of business communication. New features in this revised edition include: Expanded visuals Web links Ethics notes throughout Updated coverage of resume writing Improved coverage of research and documentation.
Customer Reviews:
margie .......2007-07-08
Purchased as a text forschool. It was rec'd in good condition and received when it was promised
Thank you
Still Use after Class.......2007-01-11
I am still using it long after I was done with my business writing class. It has help me write many resumes and cover letters.
Great Book if needed.......2007-01-04
I did not use this book during class as much as I thought I would, however I think it would be very beneficial for future use.
Constant Update.......2007-01-03
The authors keep current with common and popular business writing practices. Do they make/set the standards or reflect them? Business writing books abound in the marketplace. This one (or the companion Handbook of Technical Writing) needs to be on the desk of everyone who has to write memos or proposals or reports--next to a good dictionary and the Gregg Handbook.
Here is a list of resources:
BUSINESS AND TECHNICAL WRITING
Bibliography
Alred, Gerald J., Charles T. Brusaw, and Walter E. Oliu. The Business Writer's Handbook. 7th ed. Boston: Bedford/St. Martin's, 2003.
---. Handbook of Technical Writing. 8th ed. New York: St.Martin's, 2006.
The American Heritage College Dictionary. 4th ed. 2002.
American Psychological Association. Publication Manual of the American
Psychological Association. 5th ed. Washington: Amer. Psychological Assn., 2001.
The Chicago Manual of Style. 15th ed. Chicago: U of Chicago P, 2003.
Franklin Covey Style Guide. 3rd ed. Salt Lake City: Franklin Covey, 1999.
Garner, Bryan A. Garner's Modern American Usage. New York: Oxford UP, 2003.
Gibaldi, Joseph. MLA Handbook for Writers of Research Papers. 6th ed. New York: The Modern Language Association of America, 2003.
Goldstein, Norm, ed. The Associated Press Stylebook. New York: Basic, 2004.
Institute of Electrical and Electronic Engineers. IEEE Standards Style Manual. New York: IEEE, 2005.
Sabin, William. A. The Gregg Reference Manual. 10th ed. New York: McGraw, 2005.
Strunk, William, Jr., and E. B. White. The Elements of Style. 4th ed. New York: Allyn, 2000.
United States. Government Printing Office. Style Manual. Rev. ed. Washington: GPO, 2000.
Great Book.......2005-09-07
The book was sent to me in excellent condition and took only a few days to get to me around Labor Day weekend. The price was great too. I recommend this seller to everyone.
Book Description
A step-by-step resource for clear communication of all types of policies and procedures.
Policies and procedures—they're what make a company run efficiently and legally. Now managers have a definitive guide to creating accurate policies and procedures documents. The book is useful for professionals in such areas as:
• health and safety
• human resources
• office management
• administration
• quality
• manufacturing
• customer service
• finance and accounting.
Readers will enjoy the unusually friendly, informal approach of this book. Loaded with examples, checklists, guidelines, quick tips, work plans, and forms, it is ready for immediate use. The book shows how to:
• write (and design) documents clearly (so employees will understand and follow the policies)
• plan, analyze, and research each element
• help employees increase efficiency, reduce mistakes and frustration, and save time and money—by providing clear guidelines to follow
• avoid legal mistakes that can get a company in trouble.
Customer Reviews:
Good writing tips but not applicable to dynamic workplace.......2007-03-13
Some of the basic writing tips regarding word choice, sentence length, reading level, and formatting are great. The rest might apply if your company has never documented its policies and procedures before or if you work in a static workplace (government office?) where policies or procedures are added or changed only a couple of times a year (do people really still print these on paper?) However, if you work at a dynamic, constantly changing company that must respond to thousands of different customer queries a day, much of the advice is not applicable.
A LONG history with this title..........2006-04-04
I have used this book frequently as a business consultant and teacher over the last 10 years. It is THE "How To" book on the subject. It goes very well with POLYPROC Policies and Procedures (also available on Amazon - search on Polyproc or Sarbanes Oxley).
Excellent. Easy to read or use as a reference........1999-11-09
No dry reading about theory here. Ms. Campbell has created a very useful tool.
Poorly Written, Hard to Understand.......1999-11-03
I found this book hard to understand and it didn't follow any great pattern or flow.
Useful, but a bit too general.......1999-05-18
The book is easy to read and understand. It provides helpful guidelines and background material to design procedures. It works a bit as a checklist, in order to remember all the elements in procedure writting. However, it's not meant for any particular industry, and is very general. I would have liked to find more specific examples, and maybe sections for particular industries.
Book Description
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you'll find:
- 5,000+ sales phrases for consumer and business-to-business products and services
- a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage
- a special section on the seven steps to writing winning slogans
- Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."
Customer Reviews:
Phrases That Sell.......2007-07-27
This book is handy for the idea challenged. It is well laid out so one can find the basic idea they are seeking and then find phrasing elaborating on the idea or concept. It's a very handy volume to have when doing ads or flyers
Media Sellers Bible.......2007-01-09
A+++, I can't keep it on my desk, everyone borrows it looking for that "phrase that pays"
Beyond Your Wildest Dreams (Wink)!.......2006-12-03
Do you really need to pay someone to tell you to use phrases like, "Even better than you thought possible," "It's a neat idea!" and "Walk on the wild side"? Then buy this book, because it is loaded to the brim with such hackneyed, corny, and transparent phrases. Everyone else, see me after class.
Phrases that sell.......2006-11-06
This book contains phrases that save you thinking time when trying to get the copy right when developing direct mail and web page copy. Broken down to subject categories it is easy to use.
It saves you thinking time and thus improves productivity. Full of liitle gems.
Recommended
PHRASES THAT SELL.......2006-03-09
This book is a great asset and reference for students in my role as an educator / lecturer in marketing
Book Description
As one of the world's premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time.
The Power of Charm gives readers proven ways to become more captivating--and persuasive--in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to:
* capture people's trust and attention within the first few seconds of meeting * win the support of others who can help them achieve their goals * master body language and advanced listening techniques * sell more of their products or services * deliver powerful and engaging talks and presentations * improve their negotiation skills * get paid more and promoted faster
With The Power of Charm, readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making dreams come true--in business and in life!
Download Description
As one of the world's premier business consultants and personal success experts, Brian Tracy has devoted his life to helping others achieve things they never dreamed possible. Now, in his latest book, he gives readers the key they need to open any door...and get whatever they want, every time. "The Power of Charm" gives readers proven ways to become more captivating--and persuasive--in any situation. With his trademark directness, Tracy shows readers what charm can do, and how they can use simple methods to immediately become more charming and dramatically improve their social lives and business relationships. Readers will learn how to: * Capture people's trust and attention within the first few seconds of meeting * Win the support of others who can help them achieve their goals * Master body language and advanced listening techniques * Sell more of their products or services * Deliver powerful and engaging talks and presentations * Improve their negotiation skills * Get paid more and promoted faster With "The Power of Charm," readers will develop greater confidence and self-esteem and learn how to naturally create rhythm and harmony with others. It's a unique and powerful guide filled with proven techniques for making dreams come true -- in business and in life!
Customer Reviews:
Refreshing, insightful & entertaining read!.......2007-09-30
"The Power of Charm" shows you how to create "extraordinary rapport" that makes other people feel exceptional. Authors Brian Tracy and Ron Arden contend that "the most valuable commodity in the world isn't gold or diamonds-- it's charm."
The authors suggest that charm is a proven method for interacting with people that makes them open to you and receptive to your message. As a result, they're more likely to have personal and business relationships with you, and think of you in positive terms. Your reputation, how people think and act towards you is your most valuable personal and professional asset.
From start to finish, this book is entertaining and fun to read. The tone is always upbeat and optimistic -- not like etiquette or manners books that point fingers and shame you into compliance. You'll find yourself smiling and laughing as you read this book, especially the little personal stories and insights that the authors share. There are also some sly techniques for getting someone's attention (such as the "flick technique") that you probably haven't considered before. I found myself stepping back from the text, and thinking about my own communication and interaction style.
Some parts of this book are so awesome that I memorized them. For instance, the five ways to boost another person's self-esteem--- this is something I used at the gym today (mentally recalling all five points) when I was struggling to make a good impression on someone.
The book includes:
Five ways to boost another person's self-esteem
Four keys for effective listening
Why women are better listeners then men
How to charm a woman by meeting her three core emotional needs
How to charm the socks off a man in conversation
Why looking into a man's eyes (& finding him valuable & important) is irresistible
How to change the way you act (by changing the way you think)
8 signals for creating rapport (and much, much more)
I loved reading `The Power of Charm" and would recommend this book to anyone who wants to brush up on their interpersonal skills. If you really want to connect with people on a deeper level (and who doesn't?) this book is for you.
I'd also recommend this book for anyone who is shy, lonely, looking for love, suffers from a broken heart or failed relationships. The book would also be helpful to anyone who comes across as harsh, overbearing or insensitive. Whatever your disposition, the gentle and lighthearted nature of this book will win you over, and help you realize that change is possible, one small step at a time. Yes, this book has the power to transform your life-- but only if you read it and apply what it says.
The reviews posted here on Amazon don't give the book justice--and I don't understand why anyone would badmouth this gem of book. "The Power of Charm" is a heartwarming book that made me smile from ear to ear.
An effective dose to enhance your charm real quick.......2007-09-17
I agree with the positive reviews that this book really helps. I concur with those negative reviews that there is nothing new in this book, especially to readers who had read three or more books on communication. However, I am obliged to rate it a four star for the authors excellence to vividly present so much useful stuff in only 134 pages. Very concise and definitely helpful! A good reminder/shortcut for veteran readers and communicators as well. The special bonus section "The Power of Charm on the Telephone" is for sure a bonus. Highly recommended!
p.s. Below please find some of those IMHO not so common sense passages for your reference.
The flick suggests the depth of your involvement with the person and in what she or he is saying.....Flicking is the simple act of shifting your gaze from one person's eyes to the other while you are listening......create a triangle of flicks between his eyes and lips, making her eye contact very intimate and very sensual. Pg 42
Smiles that appear genuine don't switch off abruptly. Real smiles seem to linger for a moment or two. A smile that doesn't linger really isn't a smile. Pg 73
The best way to create a feeling, if you have it not, is to act on every occasion where that feeling is desirable as if you had it already, and you soon will have. - Aristotle pg 78
The true spirit of conversation consists more in bringing out the cleverness of others than in showing a great deal of it yourself. - La Bruyere pg 104
Have you ever tried to talk with others only to find yourself out of step with their mood?...You have to find a way to mesh gears, to make sure that you and the other person are in sync, so that no matter how different you are, you can create rapport....mirroring and matching. Pg 119
Don't forget, a smile can be heard and felt in your voice on the phone. The listener might not smile, but you must! Pg 130
The Power of Charm.......2007-07-29
This is another mind enhancing book that makes you want to be better at what you need to do. But it's been written by several other authors already with different titles. Smile, nod and make eye contact. OK, borrow someone elses to read and save the bucks.
Excellent.......2007-06-14
This is the only charm book you'll ever need. It's a very fast read, which is great, because you can read it, learn the techniques, and start applying them immediately.
This is truly a must have.
Not Tracy's best.. An "OK" book.......2007-05-30
I usually read everything from Brian Tracy. His books have a lot of interesting stories to illustrate his points and they give the reader the impression that some research time has gone into them. "The Power of Charm", however, leaves the reader with a feeling that not a lot of time went into the writing of this book. The book does have some good ideas and for anyone that has not read Dale Carnegie's books or many others on the topic of relationships, this might be a good book for you to pick up. For others, check out many other books by Tracy that have a lot more meat in them.
Books:
- The Gregg Reference Manual
- The Gregg Reference Manual
- The Gregg Reference Manual
- The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
- The Power of Appreciative Inquiry: A Practical Guide to Positive Change
- The Power of Simple Prayer: How to Talk with God about Everything
- The Practice of System and Network Administration
- The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less
- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
- The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Books Index
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Communications
| Skills
| Business & Investing
| Subjects
| Books
Publication Manual of the American Psychological Association, Fifth Edition
Gregg Reference Manual, Comprehensive Worksheets
The Chicago Manual of Style
Merriam-Webster's Collegiate Dictionary (Laminated Cover) (Merriam-Webster's Collegiate Dictionary (Laminated))
Comprehensive Worksheets on Style, Grammar, Usage, and Formatting to accompany the Gregg Reference Manual, Tenth Edition
