Book Description
THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true teachers of public speaking who have been in the classroom for many years and who have adapted their methods to best meet the needs of their changing student body, this Thirteenth Edition stays true to what has made it a market-leading text for hundreds of thousands of students. THE CHALLENGE OF EFFECTIVE SPEAKING presents the speechmaking process in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speechmaking activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking. THE CHALLENGE OF EFFECTIVE SPEAKING prepares students to take what they have learned in the classroom and apply it to their everyday lives.
Customer Reviews:
Wonderful Book!.......2000-06-12
A must-have book.Informative and excellently written.Gives all the information you want on Public speaking.
Average customer rating:
- Years of Knowledge
- A practical book on effective speaking
- Myth: Great speakers are born
- Nothing short of effective.
- erroneous delivery
|
The Quick and Easy Way to Effective Speaking
Dale Carnegie
Manufacturer: Pocket
ProductGroup: Book
Binding: Mass Market Paperback
 General
| Self-Help
| Health, Mind & Body
| Subjects
| Books
General
| Psychology & Counseling
| Health, Mind & Body
| Subjects
| Books
General
| Mental Health
| Health, Mind & Body
| Subjects
| Books
General
| Health, Mind & Body
| Subjects
| Books
Speech
| Words & Language
| Reference
| Subjects
| Books
Public Speaking
| Words & Language
| Reference
| Subjects
| Books
General
| Reference
| Subjects
| Books
General
| Health, Mind & Body
| 4-for-3 Books Store
| Stores
| Books
General
| Mental Health
| Health, Mind & Body
| 4-for-3 Books Store
| Stores
| Books
General
| Psychology & Counseling
| Health, Mind & Body
| 4-for-3 Books Store
| Stores
| Books
General
| Self-Help
| Health, Mind & Body
| 4-for-3 Books Store
| Stores
| Books
General
| Reference
| 4-for-3 Books Store
| Stores
| Books
Public Speaking
| Words & Language
| Reference
| 4-for-3 Books Store
| Stores
| Books
All 4-for-3 Deals
| 4-for-3 Books Store
| Stores
| Books
Similar Items:
-
How to Win Friends & Influence People
-
How to Develop Self-Confidence And Influence People By Public Speaking
-
How to Stop Worrying and Start Living
-
The Leader in You
-
10 Days to More Confident Public Speaking
ASIN: 0671724002 |
Customer Reviews:
Years of Knowledge.......2007-09-10
I loved this book. I am in the process of becoming a public speaker and wanted to be very affective with the people I speak to. This book helped me to make sure my workshop is designed in the correct order to teach from A to B rather than floundering around from one to another topic never smoothly progressing toward the ultimate goal. I am well on my way to become an excellent public speaker.
A practical book on effective speaking.......2007-07-29
Dale Carnegie discusses several aspects of effective speaking:
1. Keep your goal before you, visualize success, and seize every opportunity to practice.
2. Prepare well and be confident.
3. Speak on a topic that you have expertise in and are passionate about.
4. Limit the scope of your talk, know 10X what you put on slides, and fill talk with illustrations and examples.
5. Talk to your listeners' interests, give honest and sincere appreciation, empathize with audience, make them a partner in your talk, be modest.
6. For short talks, give an example / incident from your life (70%), state your point and action desired from audience, and the benefit that the audience may expect.
7. For informational talks compare strange with familiar.
8. For impromptu talks, get into an example immediately, speak with animation / enthusiasm.
9. Converse with your audience, specific details help
Numerous examples reinforce the above notes. Useful and easy to apply.
Myth: Great speakers are born.......2007-01-08
Myth: Great speakers are born. Dale Carnegie's "The Quick and Easy Way to Effective Speaking" may be a misnomer - it's not as easy as easy as the title may imply, but more importantly, he shows that it's nurture not nature that makes a great speaker. The book is filled with inspiring examples, tips and lessons. If you want to become a great speaker, this is a must read. You'll learn about the common pitfalls, the structure of the talk, the importance of introductions, conclusions, and much more. This book has stood the test of time and helped thousands of people, I'm glad to say that I'm one of them.
Nothing short of effective........2007-01-05
Great book to pick up and read to get a better understanding of ways to speak in front of big audiences, as well as small crowds. Highly effective if the reader really puts himself into it and follows the principles listed in the book. I have other Dale Carnegie books in my possession and I recommend all of them.
erroneous delivery.......2007-01-02
The cd I received is entitled "Public Speaking and Influencing Men in Business" by Dale Carnegie; however the content corresponds to Napoleon Hill's recordings. I didn't order Hill's recording and I don't want it. Please send what I ordered.
Book Description
The Deliberative Democracy Handbook is a terrific resource for democratic practitioners and theorists alike. It combines rich case material from many cities and types of institutional settings with careful reflection on core principles. It generates hope for a renewed democracy, tempered with critical scholarship and political realism. Most important, this handbook opens a spacious window on the innovativeness of citizens in the U.S. (and around the world) and shows how the varied practices of deliberative democracy are part of a larger civic renewal movement.
Customer Reviews:
An excellent collection of case studies of public deliberation in the aim of influencing government decision-making........2007-04-19
John Gastil and Peter Levine have done important service for the academics and practitioners in the field of public participation in government decision-making. This 300 page text book provides 19 chapters of research into diverse contemporary demonstrations of deliberative democracy mostly within the U.S.A. but also some in-depth reviews of important European, Australian and Brazilian systems. An excellent variety of models are discussed including all levels of government decision-making from city planing to national policies. The research is presented by diverse authors with first hand experience. The writing is a good balance of academic rigour and perspective as well as practitioner friendly explanations and observations.
The only problem with this text is the use of "handbook" in the title. While the clearly written case studies are insightful for practitioners and the various practical suggestions found through out the book could help inform a processes plan, they do not constitute the definition of handbook, which is supposed to be an easily referenced manual of instructions. For a real handbook in deliberative democracy try "The Community Planning Handbook: How People Can Shape Their Cities, Towns and Villages in Any Part of the World" by Nick Wates which is clearly written and structured to guide people in the practical implementation of community deliberation to direct local decision-making. You may also be interested in handbooks for specific participatory democracy systems such as the classic "Preferred Futuring", the popular "Open Space Technology", the proven "Consensus Conference" or the new and ultra-simple "Advanced Dotmocracy".
Exactly what it promises, in an engaging style........2006-09-22
I read this book on assignment, and was surprised at how enjoyable it was. Gastil and Levine pull together experiences from across the country, all through the 20th Century, distilling them into clear lessons and practical advice. And they write well! While it could have been a dry tome of lists and statistics, instead they bring it alive with insight and lively writing.
The review below calling it a 'puff piece' implies an expectation of step-by-step instructions; totally off base. The sub-title is spot on: Strategies for Effective Civic Engagement. I read this book to learn how -and how not- to create and participate in civic debate and education (it's a much bigger field than I realized), which is exactly what I learned. And, while they don't give you a numbered checklist, there ARE enough details and caveats to effectively structure your own town hall meeting. (That reviewer should read the last chapter again.)
What Gastil and Levine do, the importance of which becomes increasingly apparent as one reads the book, is provide a general framework for creating, understanding, and evaluating various forms of deliberation WITHOUT boxing the reader into a one-size-fits-all structure. We're in the middle of exciting (ahem...) political times, and the value of this handbook exists in both the clarity and timing of the authors.
This book was great!.......2005-11-04
I just finished "The Deliberative Democracy Handbook" and recommend it as a welcome addition to interdisciplinary studies of researchers, policy-makers,students, and practitioners. In explaining the course of national deliberation and its history, Gastil and Levine present a well-argued history of civic engagement that includes transnational, grass-roots, and bureaucratic dialogues. Noting that the resurgence of deliberation in the 1990's might be short-lived, the authors present case studies of what has and hasn't worked,
such as deliberative polls, on-line dialogues, and town meetings. Perhaps most useful is the handbook's application to other types of discourse; for instance,an analysis of how NGOs may benefit civic culture is relevant to efforts in
international relief and development, particularly if you want to use the Participatory Rural Appraisal or similar methods
of measuring realities. I think the authors shine a much-needed spotlight on the promise of public deliberation in encouraging and restoring multiple citizen voices.
Puff pieces - a real disapointment.......2005-08-04
I ordered this book hoping that it would indeed be a handbook that would be appropriate for teaching college undergraduates about this exciting approach to problem-solving and capacity-building. With gathering dismay I leafed through the chapters, finding one after another to be merely a collection of breezy comments, written principally by the originator of one or another slightly varying technique, that uncritically promoted the value of that technique. The material appears plucked from a foundation grant proposal. Surprisingly, considering the deep familiarity of the authors with these techniques, the book contains little in the way of actual operational advice. Rather, most of the chapters are unsupported and grandious claims for the utility of each approach, presumably designed to entice the reader to sign a lucrative consulting contract with the author. Folks, this is why we have academic research - to avoid empty and meaningless self-promoting efforts like this one.
Book Description
This invaluable guide helps students master the concepts presented in the text. Each chapter includes an interactive summary, speech preparation action step activities, additional speech evaluation forms, and a wealth of skills-based activities.
Average customer rating:
|
Listening
Andrew D Wolvin , and
Carolyn Gwynn Coakley
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
Communications
| Skills
| Business & Investing
| Subjects
| Books
General
| Psychology & Counseling
| Health, Mind & Body
| Subjects
| Books
General
| Mental Health
| Health, Mind & Body
| Subjects
| Books
Communication
| Words & Language
| Reference
| Subjects
| Books
Speech
| Words & Language
| Reference
| Subjects
| Books
Public Speaking
| Words & Language
| Reference
| Subjects
| Books
General
| Reference
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Social Situations
| Sociology
| Social Sciences
| Nonfiction
| Subjects
| Books
General
| Linguistics
| Social Sciences
| Nonfiction
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Arts & Photography
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Nonfiction
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Reference
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
Listening in Everyday Life
-
Managing Conflict through Communication (3rd Edition)
-
Listening: Attitudes, Principles, and Skills (2nd Edition)
-
Dynamics of Intercultural Communication
-
Sociolinguistics: A Reader (Modern Linguistics)
ASIN: 0697246647 |
Book Description
Setting a high standard for the market, Listening, Fifth Edition draws on the latest research to help your students improve their listening knowledge, attitudes, and skills. Wolvin and Coakley, recognized leaders in the listening field, believe that improved listening leads to more successful communication in all aspects of listeners' personal, academic, and professional lives.
Customer Reviews:
Phenomenal.......1998-05-31
Regarded as a classic, exposing our relationship to language as analagous to Copernicus' discovery of planets orbiting the sun. We are as unaware of the sheer importance of communicative skills as goldfish are ignorant of the water in their bowls. Of course, I'm the author's son.
Average customer rating:
- Speaking tips from an expert
- Great Advice, Great Value
|
Fearless public Speaking: with Steve Pool
Steve Pool , and
Topics Entertainment
Manufacturer: Topics Entertainment
ProductGroup: Book
Binding: Audio CD
General
| Business & Investing
| Subjects
| Books
Motivational
| Management & Leadership
| Business & Investing
| Subjects
| Books
General
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Success
| Self-Help
| Health, Mind & Body
| Subjects
| Books
Public Speaking
| Words & Language
| Reference
| Subjects
| Books
General
| Business
| Books on CD
| Audiobooks
| Formats
| Books
Self Help
| Health, Mind & Body
| Books on CD
| Audiobooks
| Formats
| Books
General
| Books on CD
| Audiobooks
| Formats
| Books
Education & Reference
| Categories
| Software
| Arts & Culture
| Encyclopedias & Dictionaries
| Foreign Languages
| Geography
| History
| Mapping
| Music Appreciation
| Religious Software
| Science
| Script & Screenwriting
| Secondary Education
| Test Preparation
| Typing
| Writing & Literature
Similar Items:
-
10 Days to More Confident Public Speaking
-
101 Secrets of Highly Effective Speakers, 3rd Edition: Controlling Fear, Commanding Attention
-
Speaking Without Fear or Nervousness
-
In The SpotLight: Guided Exercises to Create a Calm and Confident State of Mind, Body, & Spirit While Speaking or Performing
-
The 5 Essential People Skills: How to Assert Yourself, Listen to Others, and Resolve Conflicts
Accessories:
-
RESPeRATE Blood Pressure Lowering Device
-
Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)
ASIN: 1591502276 |
Product Description
With a quarter-century of experience, including over 70 appearances on ABC's Good Morning America, Steve provides straight talk for stress-free communication. Subjects include: Getting Started, Preparing to Speak, Overcoming Fear, Peak Performance, Special Situations, and Lessons from Great Speakers.
Customer Reviews:
Speaking tips from an expert.......2004-10-13
Steve Pool, seven-time Emmy Award-winning broadcaster, provides straight talk for high level communication and public speaking. Some of the topics include: Specific Ways to Overcome Fear, How to Avoid Common Speaking Traps, Tips & Tricks of the Pros, Persuasion as Art & Science, Tested Techniques for Research & Organization, Effective Audio/Visual Use, How to Speak to the Media and more.
Great Advice, Great Value.......2004-08-07
I purchased this set at my local Sams Club for about $15 a few months back and feel as if I got more than my money's worth. Even if you are not a public speaker, this set is full of great advice that you can apply to many aspects of your professional and personal life. The tips and advice in this set of CDs can help you in various situations, varying from job interviews to convincing your boss that you need a week's vacation to dealing with reticent teens...
This set is in my "Automobile University" binder (along with a few other sets of motivational and technical CDs). I took Brian Tracy's advice and started listening to CDs that will help improve my personal and professional life while I'm in my car, and it is making a difference. So I get to hear Steve Pool's advice on a regular basis as I travel!
Book Description
Give confident, enthusiastic, and persuasive presentations. With an emphasis on the need for preparation and practice, this course provides guidance on how to organize, create, and deliver effective presentations. Conquer your fear of public speaking. Prepare and deliver well organized presentations. Capture and maintain audience interest.
Learning Objectives: To explain how to build credibility and confidence as a speaker. To show how to use presentation technology to your advantage. To provide techniques for preparing and delivering a presentation well.
Customer Reviews:
Good basics, but needs updating.......2000-07-20
This book does a good job covering the many basics of making an effective presentation, including dealing with anxiety, personal appearance, planning and preparation. However, it needs to be updated to reflect the many changes in presentation technology (and technology in general) since 1993 that are available to the presenter.
For example, to quote from page 55, "CD-ROM Players--These 'read only' players (you can't record onto them from your own computer, yet!) can hold a gigantic amount of information. Some disks contain an entire encyclopedia. These devices can store color photographs, video clips, sound clips, huge data bases and other types of information that require a lot of memory. There is new technology available that will allow you to take a photograph, have it transferred to a CD-ROM disk and then bring it up on your computer screen." What next, phones without wires? Overall a good book on the subject of preparing for and delivering presentations as long as you're not looking for any tips on PowerPoint or technology-based presentations.
Concise and to the point, good for a beginner.......1999-03-02
I would say if you never put a presentation together, or looking for few ideas in putting a presentation together, this book is for you. The material is concise and gives good backgound on how to put a professional presentation together. I recommend it to a beginning managers and executives that want to evalute their presentation mode.
Book Description
How often do you flnd yourself on the losing end of an argument? What percentage of your success in life depends on your success in conversation? Believe it or not, if you are like most people, your answer would be 98 percent or more.
Do you have a plan ready when you find yourself confronting an adversary at work? At home? On a dark street at night? Or do you just react from habit or emotion? As George Thompson says, "When you react, the event controls you. When you respond, you're in control."
Verbal Judo is a philosophy that can show you how to be better prepared in every verbal encounter: How to listen and speak more effectively; how to engage people through empathy (the most powerful word in the English language); how to avoid the most common conversational disasters; how, instead, to have a proven, easily remembered strategy that will allow you to successfully communicate your point of view and take the upper hand in most disputes.
Customer Reviews:
A must for anyone who deals with difficult people.......2007-08-15
I am an acoustical and systems design consultant, and prior to that have held jobs in sound contracting and public assembly facility technical operations for a total of approximately 25 years. As anybody who has worked in the entertainment, performing arts, hospitality, or religious world can attest, I come into contact with more than my fair share of difficult people and tense situations.
This book and the courses authorized or taught by its author were highly recommended to me approximately 15 years ago by a police lieutenant who gave a guest lecture in a criminology class I was taking in college. This same officer also mentioned the book at an in-house training event at the university sports/concert arena where I worked at the time. It is with no small amount of embarrassment that I must report that it took me until last year to "get around to" buying and reading this book. I certainly could have used its advice, even years before it was written!
Suffice it to say that Verbal Judo is the type of book that is enlightening upon the initial read-through, but whose true value only comes from steady effort to change one's behaviors from long-held bad habits. I believe learning would be far more effective with ongoing practice and coaching, just as with a physical martial art. However, until such a dojo opens its doors in my fair city, I shall have to make do with re-reading the book and discussing its application with others who have been similarly blessed by its wisdom.
Outstanding book and program.......2007-07-16
We are taught Verbal Judo in my line of work. It's an outstanding program. The book goes into how the program originated and explains it in detail. If you're into law enforcement, security or EMS this book should be mandatory reading.
A must read for all Law Enforcement........2007-06-19
I have heard the term "verbal judo" tossed around at work since first becoming a Deputy Sheriff with a metro Atlanta Sheriff's Office almost a year ago. For a few years verbal judo was taught to all new deputies but apparently our department let our certification lapse and as such when I joined it had ceased to be taught.
Well I want to be the best deputy that I can be and thus I went and ordered this book. I couldn't put it down! I carried it with me while I worked at the jail and read it in my office on my down time. In two days I finished the book and felt like I had a new weapon to add to my arsenal when dealing with people.
I liked the book so much, I actually loaned it to another deputy on my shift and like wise he couldn't put it down. Another deputy saw him reading the book, asked him where he got and she then proceed to track me down and ask if she could borrow the book next.
The books made me rethink all the altercations I have had at the jail and even in life. How I could have handle things better. As I prepare to go to academy in September and then shortly afterwards, the road, I feel that by taking the time to educate myself on this vital concept, I have greatly helped prepare myself for not only the road but for life itself.
THIS BOOK REALLY,REALLY, SUCKS!!!.......2007-06-06
THIS BOOK TITLE IS VERY MISLEADING..IT DOESN'T GIVE THE TYPE OF KNOWLEDGE IT IMPLIES..IF YOU WANT ANY TYPE OF SKILL, IN TERMS OF COMMUNICATION OR OTHERWISE, THE 48 LAWS OF POWER HAS IT! AS DOES ALL OF ROBERT GREENES OTHER BOOKS..THAT IS AN AUTHOR THAT DOESN'T FALSE ADVERTISE! HE TEACHES EXACTLY WHAT HE CLAIMS AND MUCH MORE!CHECK HIM OUT.THE ART OF SEDUCTION BY GREENE IS ALSO MUCH MORE HELPFUL IN VERBAL SITUATIONS, THOUGH NOT AS MUCH AS HIS OTHER TWO BOOKS.BUYING HIS THREE DEFINITELY WON'T DISAPPOINT
The 48 Laws of Power
Very good book.......2007-05-24
I found this book very interesting and useful.
I wish only not to forget to refresh verbal judo guidelines - I tend
to return to my old , not sophisticated ways of dealing with difficult people..
The idea of "Verbal Judo" makes all the ideas in this book memorable
and significant . Good attitude and wise form of presentation.
I really thank the author for this remarkable book
Book Description
This is an indispensable guide to the preparation, presentation and practice of speaking in front of groups small and large.
Customer Reviews:
A good, solid reference for public speaking.......2000-06-27
This book was recommended to me by a colleague when I was asked to do a presentation at work. Expecting a book with a lot of jargon or unlikely examples, I was pleasantly surprised.
Ms. Stuart gives specific examples so that you know exactly what she means, and you, the reader, will know that the steps she talks of are doable. From the preparation to delivery, she covers the whole gamut.
Towards the end of the book, she discusses humor, which is helpful, but she also discusses talking to the media, which sounds great (but I really don't know when I would use it). The use of visual aids and scripts are covered.
I have recommended this book to students and coworkers. I would recommend keeping a copy for personal reference.
Book Description
Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel,
Delahaye president and public relations scientist
Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Customer Reviews:
A Must Read for PR and Marketing Professionals.......2007-10-15
Mark Weiner's book is a "must read" for PR, marketing and any communications professional working today. It's chock full of great examples as well as great advice. Mark's research background gives him a unique vantage point -- one we can all learn from. And, his experiences represent real life, not an academic approach. I highly recommend it and keep it on my desk as a resource.
Useful take on measuring the results of PR.......2007-05-18
Although hardly the "contrarian" of his book's title, Mark Weiner correctly identifies two problems common to public relations practitioners: They fail to set objectives, and then they fail to measure what they have accomplished. Weiner explains an uncomplicated way to correct these tendencies. He tells PR managers and their clients why taking a scientific approach can improve the professionalism of PR campaigns and gain respect for them in the marketing world. He uses examples from his own experience to buttress his arguments about the benefits of PR. Occasionally, the book is repetitive, but it is eminently practical. We recommend it to corporate communicators, PR consultants and their clients.
Excellent Resource: Clear, Concise, Complete.......2007-03-21
One of the best books on evaluating the impact of public relations, Unleashing the Power of PR, has been invaluable to me. As a graduate student, I've used it as a resource for a project, and I'll be using it as the foundational resource for my thesis.
Unlike most books about research, which are dry and verbose, Weiner presents his argument and examples for good research in clear, concise prose. There's no bones about it, this is a must read for serious students of PR and professionals alike.
A Must Read for the C-Suite, Business Leaders & PR Pro's.......2007-01-13
Penned by the founder and president of Delahaye, you may expect Unleashing The Power Of PR to be a thinly veiled sales pitch for his company's research services (like many of the books in the business section today). You'll be pleasantly surprised, however, to find that this is not the case. Instead, you'll discover that Weiner's first book is actually a well researched, compellingly argued case for strengthening the role of public relations in your company's business strategy. In fact, to some extent, Mr. Weiner gives away the core secrets of the media measurement program it took years for his company to perfect.
For those, like me, who learn best by example, Weiner does not disappoint. Pulling from several Delahaye case studies and other sources, Weiner clearly illustrates his main points with relevant, contemporary examples. And, on several occasions, I actually found myself tapping into the dark depths of my fantasy reserves (the energy stores I usually save for Coastal Living feature properties or Mercedes-Benz catalogues), to conjure a vision - one where I transform my small company's marketing efforts into a well-oiled PR machine of my very own, increasing sales by 150%, and positioning POPLOGIX as the preeminent, affordable marketing consulting firm in the US by 2008.
Fantasies aside, this is a recommended read for the contemporary marketing professional but, more importantly, it is a must read for those in the C-Suite and those responsible for their companies PR investment. The return on your PR investment is not only tangible, but also measurable, and can directly impact your business objectives.
There's a lot to like about this work. First, it is particularly well organized. I really like the use of summary questions at the end of each chapter -- one more example of Weiner's easy reading style. And, if you pay attention, you'll find that Weiner is overly generous with thoughtful advice. Just as the title promises, this is a practical guide for creating a world class PR program for your company. Whether you are a start-up or a Fortune 50, Unleashing The Power Of PR may become your "how-to manual" for using PR to help achieve your objectives.
PR & Measurement book.......2006-07-19
Great book, full of useful practical examples. I would recommend to all in the business.
Books:
- The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
- The Elements of Style, Fourth Edition
- The Gregg Reference Manual
- The Gregg Reference Manual
- The Gregg Reference Manual
- The Gregg Reference Manual
- The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation
- The Power of Appreciative Inquiry: A Practical Guide to Positive Change
- The Power of Simple Prayer: How to Talk with God about Everything
- The Practice of System and Network Administration
Books Index
Books Home
Recommended Books
- MCSE Self-Paced Training Kit
- Ashanti to Zulu: African Traditions
- Religion in Global Civil Society
- Schaum's Outline of Principles of Accounting I
- The Lexus and the Olive Tree: Understanding Globalization
- Among the Hidden
- Under Construction: The Gendering of Modernity, Class, and Consumption in the Republic of Korea
- Permission Based E-mail Marketing
- The Analysis of Sports Forecasting - Modeling Parallels Between Sports Gambling and Financial
- Texas in Bloom: A Wildflower Guide for Children
Elementary and Intermediate Algebra: A Combined Approach (with CD-ROM, iLrn, InfoTrac® Printed Access Card)
Understanding Color: An Introduction for Designers
Thinking Critically
Virtual Pose 3: The Ultimate Visual Reference Series for Drawing the Human Figure
Designing with Type: The Essential Guide to Typography (Designing With Type)
SpeechBuilder Express? Student Guide
Student Workbook for Verderber/Verderber's The Challenge of Effective Speaking, 13th
