Book Description
This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work takes a practical approach to prepare students for the wide array of communication tasks they will face on the job. The text is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.
To facilitate learning, the text is organized into four sections that build logically and sequentially. Part 1 introduces the basics: keys to effective writing, ethics, the writing process, and collaborative writing. Part 2 explores such simple business writing tasks as memos, types of business letters, emails, and how to conduct a job search. Part 3 covers the fine points of conducting research and documenting sources. Part 4 details more complex business communication activities, from designing visuals and web sites to writing proposals, drafting short and long reports, and making oral presentations.
- New! Updated technology coverage includes researching with electronic and online resources; writing for the web; creating visually effective web sites; using computer programs such as PowerPoint and Corel Draw to enhance oral presentations; and learning new technologies that continue to change the way people communicate in the workplace.
- New! Added writing instruction covers how to prepare news releases in the chapter on Summarizing Material, and instructions for policies and regulations in the chapter on Writing Instructions. The Documenting Sources chapter features up-to-date coverage of MLA and APA documentation styles.
- New! Up-to-date, thought-provoking approaches to business writing include enhanced coverage of thinking globally and multiculturally when communicating in various business contexts and engaging new real-world examples that demonstrate the kinds of situations students will face on the job.
- New and Updated! Tech Notes throughout the text show students how technology can be used in various types of business communication.
- This edition retains the text's hallmark features: strong coverage of the writing process, ethics in the workplace, and audience analysis and writing for various audiences.
- Assignments and descriptions put students in a workplace mindset by asking them to imagine themselves in such roles as a customer service representative, web site designer, or job candidate.
Customer Reviews:
Excellent writing tool.......2002-04-03
Whether you are a novice at writing or just need help wording documents, this book is a wonderful guide. Samples are plenty, complete from determining who is your audience to effective guidelines and checksheets. You will learn simple editing techniques, exercises for practice. Extensive guidelines are given whether you do a resme, letter, research, short and long reports, proposal, charts, etc. Included, also is some instruction on technical writing (manuals, visuals, figures, etc.)
The book is well prepared, easy to read, formatted and designed well for easy reference. You don't have to be a "writer" to use this book. It is for anyone who may write a memo to a proposal in business. I encourage the use of this book; as it is one of the better I have used. ....MzRizz
Book Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEO Stephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
Customer Reviews:
You must buy this book.......2007-05-10
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
How To Write a Successful Fund Raising Letter.......2007-05-07
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
Disappointed.......2007-01-17
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
Success at Last.......2007-01-11
I have toyed around with various funderaising letters over the years, reinventing the wheel each time. This book is a tremendous guideline for writing great fundraising letters and has many great examples.
I was able to raise over $100,000.00 in a recent campaign and for the first time I have had a number of people comment on how well the letter appealed to them, and how well it was written. I keep this book close at hand.
Development officer.......2006-11-06
have read part of it not all---so far it is good and helpful
Book Description
Expanded and revised again for its Third Edition, this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes. These, in turn, contribute to increased contract awards and enhanced levels of revenue. Using this book, any small company or organization with a viable product or service can learn how to gain and keep a client's attention, even when working only a few employees. Entrepreneurs can use this resource to assist in the establishment of best-of-breed business development, proposal development, knowledge management, and publications infrastructures and processes within their organizations. In many ways, a small company's future performance in the marketplace will be a direct result of how effectively it chooses to implement the disciplined business development, proposal development, and KM processes and methodologies as well as the modes of thinking presented in this work. All 18 chapters have been updated and expanded to provide you with the very latest guidance on effective proposaling—so essential to the growth and development of your organization.
CD-ROM Included! Features useful proposal templates in Adobe Acrobat, platform-independent format; HTML pointers to Small Business Web Sites; a comprehensive, fully searchable listing Proposal and Contract Acronyms; and a sample architecture for a knowledge base or proposal library.
Recent reviews of the Second Edition of this work have been published in Business Week (New York); Minorities and Women in Business (Washington, D.C.); Canada One Magazine; E-merging Business magazine (Pacific Palisades, California); Small Business Advisor (Los Angeles); and Women's Business of South Florida (Hollywood, Florida). Amazon.com, where it ranks in the top 1% of sellers, includes 10 exemplary reviews of the Second Edition of the book, as well.
Customer Reviews:
Knowledge-Based Mentorship!.......2003-02-19
The most comprehensive, single source, small business strategy guidebook I have read and applied.
The tactical processes Robert Frey recommends gets you focused early by crystallizing your business strategy, mentoring you step by step, establishing knowledge-based decision points and executing a successful proposal.
The CD is a great plus with schedules, proposal templates, and more to get you started for your next contract award!
Fellow Small Business CEOs, Institutionalize this Material!!.......2002-12-10
In this blue-ribbon edition, Robert Frey provides enough valuable proposal management detail to establish your proposal department, to write your proposal manager's job description, to outline your proposal team's functions, to produce topflight and winning proposals, and to measure the proposal team's success. And if that were not enough, Frey offers his bravura insights into knowledge management and how this wonderful concept can be realistically and incrementally applied to the proposal development process.
Frey mentors you to success with regard to every aspect of proposal management. Frey's style is not staid and wooden. To the contrary, his love for his audience and his desire for their proposal management success shines forth. I would pay twice as much for the book. My company's proposal win rate this year alone proves the worth of the material in these pages. Invest in it, do what it says, and prepare for the reward.
Excellent Source of Proposal Management Information.......2002-11-20
Bob Frey has again created a valuable source of information that should be on every Business Development professional's desk. It presents a clear and concise approach to properly managing the proposal business acquisition process, including creating a winning proposal. The use of Knowledge Management approach to leveraging intellectual property provides an excellent approach to crafting a winning strategy and incorporating it in the proposal. I highly recommend this book.
An Indispensible Resource for Small Govenment Contractors.......2002-05-21
The previous editions of Robert Frey's invaluable book "Successful Proposal Strategies for Small Businesses" have already established this title as a virtual bible of proposal development for small business government contractors, particularly in the support services. Now, with this third edition, some 20% longer and with extensive new material, Frey expands the utility of this important book by integrating his approach with the emerging discipline of Knowledge Management.
In addition to his complete yet concise discussion of nuts-and-bolts proposal issues such as organization of the proposal volumes, establishing the role of the proposal manager, and so on, Frey demonstrates how an effective organization of corporate intellectual capital can be a critical resource in the marketing proposal process. Importantly, he provides step-by-step procedures for creating such an added-value environment.
As in the previous two editions, Frey's approach is very highly application-oriented. He lays out theory when necessary, but his principal goal -- which he achieves admirably -- is to equip the reader with an exhaustively complete set of marketing and proposal development procedures and tools (all the way down to a template for phone lists!).
If I have any complaints at all, it is that the sequence of chapters could use some rearranging; a chapter on internatiohnal proposals seems to be placed unexpectedly, and there is one very brief chapter on private-sector solicitations that could be easily merged with another chapter or deleted altogether. But these are quibbles. This book has garnered a well-deserved reputation as arguably the premier reference work in this field. It is inadequate to state that it deserves a place in every small government contractor's library; it would be more accurate to say that such firms cannot afford *not* to have this book and pay close attention to it!
Book Description
Now in a newly updated and expanded
3rd edition, Successful Business Planning in 30 Days is a concise, reader-friendly guide that contains all the information needed to craft a comprehensive business plan for any type of entrepreneurial activity within a 30-day time frame. It provides step-by-step procedures as well as hundreds of company startup and operating strategies. There is even a section showing readers how to create a mini- "one day business plan" in a single afternoon to give any current ideas they have a needed focus when time is of essence. Successful Business Planning in 30 Days is currently used in colleges and universities in America and abroad.
Revised with international readers in mind, this
3rd edition also offers more than 200 educational and motivational quotations as well as 33 profit tips and 11 entrepreneurial success stories from around the globe.
Enhanced with more than 100 time-saving checklists and worksheets, a sample business plan, and over 150 newly added sample paragraphs to help readers with the language of business, this guide is a key ingredient for anyone interested in planning a business.
Customer Reviews:
Work of Art.......2003-12-11
I enjoy reading books based upon Business like themes, and I must say that this is one that has completely stood out from the rest that I have read. I recently started my own business after 20 years of experience, and I must say that this book covers not only all the basic methods to start a business, but also to make it shine amongst the rest. It is practical and brilliant at the same time, and very easy to follow for anyone who has the motivation to start their own business. Pave your way to success and climb to the top, using this book as an essential tool.
One day at a time ..........2003-11-28
A friend recommended this book to me. I was skeptical at first skimming through it, because there's so much information, but with a little patience, I began to see the big picture. It's well organized. Once I worked through a couple of days of worksheets (the worksheets are nicely organized day by day at the end of each section), I began thinking more and more like a business woman. I'm now going through my day thinking about logos and mission statements, target markets etc., and it doesn't come easy, because good ideas never do, but it's exciting. I'm starting to see my business ... my own ideas. There's a good range of examples to help you get your wordings right. Generally, I don't like books that tell readers how easy it is to start a business, providing inspiration without substance, because businesses just aren't that simple. Otherwise, we would all quit our jobs tomorrow. And I don't like textbooks. This book has a nice balance. Some problems though are that it has a lot more information than I can digest in one sitting. So I'm working through it one day at a time, as much as I can. I'm on Day 23. Another complaint I have, I guess, not about the book though, is that starting a business involves a lot more planning than I thought it would. I wish it had more sample business plans, though it has a fairly good one about an online health business, and some of the forms could also have a little more space for writing ideas, some more thinking room. I also came across some typos. But these are minor complaints. Overall, well organized and well worth the money.
useless.......2003-11-10
If you are proficient with coorporate double-speak this book should be fantastic. I just found it irritating. The workbook format is a good idea, but the author doesn't give good definitions of what he is asking for. After reading the first seven pages I'm completely confused about the differences of a "Mission Statement", a "Business Vision" and "Company Goals". The definitions sound almost identical but the author insists that they are not the same.
I can write complex computer programs, but using this book, I cannot write a business plan!
Good Book for those just starting out.......2003-04-10
I bought this book for my son, he found the book very informative and helpful good for anyone who is just starting out
Good overall book, but not enough examples........2002-07-26
This book has helped me a great deal in thinking about my business, but I wish it included more examples of current BPs. That would have been very helpful.
Book Description
Newly expanded and thoroughly revised to reflect and meet the demands of a high-velocity global business environment, the Fourth Edition of this popular book and its companion CD-ROM are highly accessible, self-contained desktop references developed to be informative, practical, and easy to use. They help small and mid-sized businesses as well as non-profit organizations and public-sector agencies to achieve effective, efficient, and disciplined business development, proposal development, and knowledge management (KM) processes.
Among an extensive array of updates and new material, the fourth edition…
· Introduces storytelling as a proposal art, along with solution development;
· Emphasizes the value of front-end proposal planning and storyboarding (including elevator speeches, annotated outlines, and pain tables);
· Underlines the importance of focusing on the customer mission in proposals;
· Significantly expands the discussion of performance-based acquisition (PBA) and the latest U.S. Government procurement reforms and what they mean for small businesses; and
· Discusses the development of successful grant proposals for the first time in this volume.
This edition contains one of the most complete, comprehensive, and fully integrated analyses of U.S. federal procurement reform from 1984 to 2004. In addition, you find numerous useful, up-to-the-minute resources for U.S. and overseas businesses that want to engage in international business and proposal development. Using this book, any small company or organization with a viable product or service can learn how to gain and keep a client's attention, even when working only a few employees. Entrepreneurs can use this valuable resource to assist in the establishment of best-of-breed business development, proposal development, knowledge management, and publications infrastructures and processes within their organizations. In many ways, a small company's future performance in the federal, private-sector, and international market space will be a direct result of how effectively it chooses to implement the disciplined business development, proposal development, and KM processes and methodologies as well as the modes of thinking presented in this work.
Customer Reviews:
The Rubber Meets the Road Guide to Successful Proposal Writing.......2006-01-02
This is THE book for small business wishing to grow and thrive in the Fed Gov market place. Robert Frey is the first author to capture the true essence of Business Development, Knowledge Management, Capture Management and Proposal Development for leveraging small, disadvantaged business such as Service Disabled Veteran Owned, 8(a), HUBZone and others into the Fed Gov, Private Sector and International market. It offers concrete, tangible, rubber-meets-the-road advice on how to succeed in these highly competitive arenas. Highly recommended reading for the company that truly desires to succeed.
A Must Read for Small Businesses That Want to Win! .......2005-12-29
The best book on successful proposal strategies for small businesses available today! The 4th edition again raises the bar, incorporating the latest lessons learned and the latest techniques to consistently produce winning proposals. This book is a must read for all business development, capture management, and proposal management professionals. It serves as a tutorial as well as a reference, and is widely regarded as the Bible for small business proposals. Whether your small business is 10, 100, or 1000 employees, the application of these successful proposal strategies will increase your win rate and take your small business to the next level. The 4th edition not only provides a roadmap on how to write compliant proposals, but also how to gather and incorporate marketing intelligence [e.g., customer hopes, fears and biases] to produce the winning proposal. I highly recommend this book to all my colleagues, as this reference is equally valid for businesses of all sizes.
Exceptional & Proven Resource for Small Business Entrepreneurs.......2005-12-03
Winning proposals in the federal market space is incredibly challenging for small businesses. The 4th Edition of Robert S. Frey's book, Successful Proposal Strategies for Small Businesses, provides small business owners and managers with real-world, in-depth insights, best practices, and lessons learned to increase their proposal win rate on a sustained basis. The book is filled with hundreds of practical and field-tested ideas, templates, techniques, and methods. Successful Proposal Strategies is required reading for my management at 1-Source. Why? Because it is the single best proposal development resource on the market, period.
Book Review.......2005-04-04
This book is a must read for all proposal and capture professionals:
1. It is now in its 4th edition - lots of tuning, process updates, lessons learned, and continuous industry syncronization. The first edition was great, each new edition builds on that success while continuing to add more value.
2. The book is based on extensive first-hand experience with what works, what does not, and why. Bob makes effective use of collaboration with other industry leaders and introduces processes that have withstood the test of winning.
3. Although aimed at small businesses, the information is equally valid for businesses of all sizes.
4. The focus is on winning, winning, winning.
An essential resource for anyone preparing proposals.......2005-03-03
Bob Frey has created both a tutorial as well as a reference book that will guide you through the entire business development process from identification of opportunity through the completion and follow on activities of the proposal. It will introduce the novice to all the intricacies of proposal development and provide the seasoned veteran with new insights as we constantly endeavor to provide true value added services to our companies or clients. It is easy to read as a tutorial. It also is easy to find the answer to a particular vexing problem. It is loaded with references to informative web sites. I highly recommend it to all my colleagues whether they work for the small businesses identified in the title or for large corporations. Every consultant should have this on their bookshelf.
Book Description
"YOUR LIFE IN 300 WORDS OR LESS . . ."Business school application essays are among the hardest pieces that many of us will ever write. So diverse and successful are the applicants to the nation's top business schools that your essays need to do more than simply illuminate your background and accomplishments: they must also clearly demonstrate your writing skills and ensure that you stand out from the pack.LEARN BY EXAMPLE65 Successful Harvard Business School Application Essays show you essays that worked and helped their authors gain admission into America'snumber-one business school. Wherever you're applying, the range of topics, writing styles, and ideas showcased by these writers are truly inspiring.- HOW TO AVOID COMMON PITFALLS - LEARN WHAT WORKS - GET YOUR MESSAGE ACROSSEach essay topic is introduced, and each individual essay is followed by analysis from a writer for The Harbus, the Harvard Business School student newspaper. 65 Successful Harvard Business School Application Essays will give you the help you need!
Customer Reviews:
Good 2nd or 3rd book.......2007-09-14
This book is good, but not great. I would recommend this as a good 2nd or 3rd book to have. Start of with Robert Montauk, as it will provide better context for this this book.
Another thing to note is that thhese are not 65 complete applications, rather 65 essays. I was a little bummber when I realized that.
Really helps.......2007-01-03
This book has several example of essays that really help you to create your winning aproach not only for Harvard but also other BSchool
Nice to Have.......2006-09-30
Although I do recommend this book for MBA hopefuls looking to get into top 30 schools - not just HBS, I want to add that this is a "nice to have" for the prospective MBA student. It is not a "must have." The sample essays here will inspire you in that, you will see that to get admitted, you don't actually have to be all that great of a writer. In fact, you might read this and wonder just HOW some of these essays led to admission. But I think this shows what I read one admissions officer say about getting in - those who are admitted to top b-schools typically show how they did seemingly ordinary things in an extraordinary way. What I also like about this book of essays is that it shows you how some "broke the mold" and were creative in their approach - yet still ultimately successful. There are some "cookie cutter" essays here, but there are actually some that are very creative and engaging.
A few words of advice if you buy this - one, make sure you pair this with a more comprehensive book on MBA admissions, such as Richard Montauk's,"How to Get Into the Top MBA Programs." Two, remember that you don't have all of the information to evaluate the candidates whose essays are featured. Three, take a look at this book AFTER you've drafted your essays. I know it's tempting to want to see examples when you are having a hard time drafting your own work, but I'd advise only looking at example essays after you've done the hard (and sometimes frustrating) work of completing an entire set of your own essays. This will help to ensure that you are crafting your essays in your voice and in your own unique way. Look at these examples as one way to help you drive your revisions. Four, after you read an essay in this book - do your own analysis of the essay first - before you read the analysis that comes after the essay. Then compare your analysis with the analysis in the book.
Basically, do some really hard work - don't read these before drafting your essays. Do your own analysis of the featured essays. What I believe is that this type of hard work will strengthen your own candidacy and application more than trying to read the samples first and then have what you read influence and drive your first drafts.
Good Samples & Analysis.......2005-08-10
Different from other essay collection books, it straightly starts with real sample essays & analysis, and both sample and analysis are great. What I like most of this essay, it removes the boring parts of some general direction on "how to write essays." Instead it has analysis of each essay, and it helps me to design my essay greatly. However, if someone needs the guideline of writing essay by each topic, he or she may need one more book.
Thoughts about this book.......2005-05-14
This book shows you application essays of people who have been accepted to HBS. The editors also comment each essay.
Overall, I'd say the book offers a pretty good overview, it may trigger some thoughts and give indications as to 1) what the application office might be looking for, 2) the characteristics of a typical HBS student. I like the fact that the editors comment both strengths and weaknesses of each essay.
Some 'issues':
1. The book is created by the Harbus news corporation, an independent nonprofit entity, not the Harvard Business School. Since the essays were not chosen/commented by the admissions office, the sample may not properly represent typical entries (perhaps only the 'best ones', perhaps only ones by students/friends who the editor personally knows etc), nor the factors that actually determine admission (for sure they show factors that _the editors BELIEVE_ are important for admission).
2. You will not see any examples of how NOT to write your essay. Such a contrasting view would have been useful for figuring out exactly what the admission office is looking for, what they want to learn about you as an applicant/potential member of the community.
3. You will not see examples of essays of ppl who were accepted to other comparable schools, hence it is difficult to figure out exactly what make HBS students different from typical students at i.e. at Kellogg, Stanford, Wharton.
Usuage: I'd have a look at this book before writing my HBS apps, then contrast my impression of HBS students and the HBS community with what I have learned about the students and community of other schools, following which I'd use this knowledge to properly design essays that match my impression of what the adm office wants to learn about me. With some drafts at hand, I'd show my essays to an alumni/discuss with him/her how to go about/tweak the application.
Book Description
Publishing is a rapidly changing business, and this readable and comprehensive reference is right in step—covering operations, financial, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded edition contains updated industry statistics and benchmark figures, features a new chapter on e-marketing, and provides new information about using financial information to make key management decisions. Highly practical forms and sample contracts are included for up-to-the-minute advice.
Customer Reviews:
A pessimistic tone for great information .......2007-10-19
The tone in which the information in this book is presented is discouraging, pessimistic and sometimes condescending. It is a depressive read for someone considering starting a small press. It portraits the publishing business as an unpredictable and scary place where your chances of survival or even barely scratching a living are infinitely slim. It becomes easy to think "why even try?"
The introduction tells you how tough the business of publishing is, how easily disasters can happen, and how sales channels are practically impossible to access unless you are an established publisher. The part that explains that these risks can be overcome or mitigated, and how, is not included. After this initial backlash, the book is sprinkled with ifs, buts, hopefullys, and maybes. In addition, the constant recommendation of answering the suggested questions is not always accompanied by a good explanation of how to find pertinent answers to those questions.
This book could have been so much better if it had presented the same facts and information in a more positive way in the light of the wonderful opportunities that the changes in technology and the internet present to the very flexible and adaptable small press.
The Inside Scoop on Publishing as a Business Not a Hobby.......2006-06-14
For many people publishing is a hobby. It's about producing an art object, a labor of love, perhaps an ego trip. But if you don't want to have a lot printed paper hanging around your warehouse, you'd better learn that publishing is a business. Once again, it's a business, and like any other there are rules.
Of course the IRS establishes the underground rules of any business in the United States. But after that there is a set of rules unique to the publishing business. This book can be viewed as three books in one:
First is the basic rules of any kind of business. This includes such mundane things as bank accounts and business licenses.
Second is the part that is directly tied to the publishing business. The common returns policy in the book industry for instance is quite different than in other industries.
Finally there is the sales aspect. Remember that the day you come out with your newest book, there are at least 600 other books published in the US on that same day. How can you possibly hope to compete? Should you hire a sales force? Should you advertise? How do you get book reviewers to look at your titles? (One way not mentioned in the book but which a lot of people do is contact the people who review a lot of books on Amazon - I know, I get contacted a lot.)
Probing Insight for Anyone in Publishing.......2006-05-12
One of the difficulties in publishing is knowing how to ask (then answer) the critical questions. These authors have been there and guide readers through the details of a publishing house.
If you've never seen a profit and loss statement (and most book authors never have), there is one inside this book and the explanation about how it works. This book is ideal for anyone who works on the inside of a publishing house to understand and be more effective in their day-to-day operation.
What I didn't know to ask.......2006-03-16
I've worked on the editing side of publishing for years and am expanding my horizons into the actual publishing side of the business. There were sooo many questions I had and even more I didn't even know I should have that PUBLISHING FOR PROFIT answered in a clear and concise way. I suggest anyone interested in the publishing industry read this book, from self-publishers to authors for a better understanding of how the publishing business works and how to work within the publishing business.
Knowledge is key and this books has plenty!.......2005-11-14
Its very hard for me to read "how to" novels, because I am afraid that somethings may be misleading. However, when consulting with this text, I was very pleased with the authors knowledge of the subject and how each topic was handled and presented to the reader. I had confidence in the information and would recommend this to anyone desiring to expand their knowledge in this field!
Rene Reyes, Esq
Book Description
Despite e-mail, cell phones and other modern conveniences, an important place still exists for the written letter, especially when it is used as a means of business communication. This revised and updated book presents correct business formats, then offers instruction on writing clear and concise letters for every imaginable occasion. Among them are letters of inquiry, credit letters, dunning letters, congratulatory letters, business announcements, invitations to business functions, and many more. Readers will find many sample letters that they can adapt for their own uses. New in this edition is advice and instruction on effective e-mail correspondence.
Customer Reviews:
A very useful reference source.......2000-10-24
This book seems to cover just about any business letter that you might ever need. The book itself is divided into 16 chapters covering topics such as LETTERS OF INQUIRY, BUSINESS ANNOUNCEMENTS, INVITATIONS, and COLLECTION LETTERS. In addition to providing many examples of letters the book also covers issues and approaches to creating letter for various reasons. This is helpful if you do not want to use the example, but still need guidance on how to compose a letter on a certain topic. The book also provides what it calls "useful sentences" that you can plug into a letter of your own design. There is also a "quick reference appendix" that show Forms of Addresses (if you're writing to a politician or dignitary), common spelling and grammar mistakes, and other helpful pieces of information. Overall I rate this book very highly and think that it should be on the bookshelf of anyone that writes formal business or personal letters.
A solid foundation with a not so perfect house.......2000-08-02
Alan Bond's book, OVER 300 SUCCESSFUL BUSINESS LETTERS FOR ALL OCCASIONS gives several examples of actual letters. Examples of just about every type of letter you will ever have to write can be found in this book. It was written as a reference for the business professional and home correspondent.
OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS does not have a lot of tutorials. It does little to teach you to be a better business writer but is a very good source of examples of actual letters.
This book is best when used with BUSINESS WRITING FOR DUMMIES by Sheryl Lindsell-Roberts. BUSINESS WRITING FOR DUMMIES is just the opposite. It does a lot to make you a better Business letter writer but it has very few actual examples when compared to Alan Bond's OVER 300 SUCCESSFUL BUSINESS LETTERS FOR ALL OCCASIONS.
Used together, any person has a formidable arsenal to write a well-written professional letter regardless of the subject or circumstances.
I highly recommend that anyone interested in improving their business witting skills purchase both Alan Bond's, OVER 300 SUCCESSFUL LETTERS FOR ALL OCCASIONS and Sheryl Lindsell-Roberts' BUSINESS WRITING FOR DUMMIES.
Book Description
Combines inspirational craft tips with practical business lessons
Features examples and career advice drawn from successful artists in a variety of genres, from country to hip-hop
Perfect for beginners who want an overview of the business
Writing great songs is only half the work of becoming a successful songwriter - you also have to manage your business. Perfect for beginners and working songwriters alike, The Craft & Business of Songwriting features dozens of exercises, examples, and anecdotes from successful songwriters including Vince Gill, Sheryl Crow, and Paul McCartney. With all this and more, readers will find the insider secrets they need to make them more competitive in a crowded marketplace."
Customer Reviews:
THE TOOLS YOU NEED TO GET YOUR SONGS RIGHT!.......2007-08-07
As a Billboard author of "The Musicians's Handbook: A Practical Giude to Understanding the Music Industry," an instructor at UCLA Music Business Extension and Musician's Institute, and a major label/indie recording artist, I highly recommend "The Craft and Business of Songwriting" to anyone that is serious about succeeding in the music industry. Remember: THE SONG COMES FIRST and this author wonderfully lays out the tools you need to get your songs right. Buy this book now!
Now I only write hit songs.......2007-07-31
Well, at least in my opinion.
I just received the book last night and have read about 1/4 of it. It's great so far, lot's of insight and information. After reading some of Mr. Braheny's info on his web site [...] I couldn't wait to get his book. It's more than I expected, including actual music theory but as it relates to hit songs, not just raw theory. Cool!
I'll write more after reading the entire book, but this is the best thing I've done for myself regarding song writing.
BTW, I also got Pat Pattison's book on lyric writing and barely looked at it - I don't think I'll care for it if I ever get around to reading it. I used to read Pattison's column in Home & Studio Recording mag, although I didn't recall it at the time I purchased his book, and I never cared for his column back then (in the '80s and '90s) either. Braheny's book is MUCH better - no comparison really.
Reviewing The Craft and Business .......2007-07-28
"The Craft and Business of Songwriting" has been instrumental in boosting my songwriting career by leaps and bounds. Even though I consider myself an "experienced" songwriter, there are so many things that "The Craft and Business of Songwriting" keeps me reminded and aware of. This book does that and more! It also helps me look at songwriting from a different and somewhat fresh perspective. I truly appreciate the insight on usage of the internet's many resources for marketing and promoting songwriting, which gives songwriters a perspective of the internet and web-based options to explore in helping to grow the songwriter's opportunities in cyberspace.
When it comes to songwriting, The Craft and Business of Songwriting is my bible.
Ren Ten Music, LLC
The Book Of Choice.......2007-07-26
As a teacher of songwriting for over 15 years at Austin Community college,I have found John Braheny's book, "The Craft& Business of Song Writing",to be the best work of it's kind on the market today.
Students of songwriting in or out of school can find in this text invaluable information on every level of song production both subjective and objective. This book is a gem, both beautiful and practical!
Bravo John Braheny!
Robert Skiles B.A., M.A.
Prof. of Music
Austin Community College
Austin, Tx.
A must-have for songwriters!.......2007-05-18
An excellent, comprehensive work, which far exceeds all the other songwriting books I have purchased in both content and relevance. Newly updated to accommodate today's evolving market. An essential reference for all songwriters.
Books:
- Technical Communication
- Technical Communication (10th Edition)
- Technical Communication
- The Art of Talking to Anyone: Essential People Skills for Success in Any Situation
- The Carrot Principle: How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance
- The Challenge of Effective Speaking (with CD-ROM and SpeechBuilder Express/InfoTrac )
- The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
- The Elements of Style, Fourth Edition
- The Gregg Reference Manual
- The Gregg Reference Manual
Books Index
Books Home
Recommended Books
- In the Heart of the Sea: The Tragedy of the Whaleship Essex
- A Long Way Gone: Memoirs of a Boy Soldier
- Political Economy of Fairness
- Quantitative Methods in Derivatives Pricing: An Introduction to Computational Finance
- The Economics of Exchange Rates
- A Dangerous Path
- The New Competitor Intelligence: The Complete Resource for Finding, Analyzing, and Using Information
- Making Technology Investments Profitable: ROI Roadmap to Better Business Cases
- Ricardo and the theory of value, distribution and growth
- Roadside Wild Fruits of Oklahoma
General
| Education
| Nonfiction
| Subjects
| Books
The Business Writer's Handbook, Eighth Edition (Business Writer's Handbook)
Public Relations Writing: The Essentials of Style and Format
Simon & Schuster Handbook for Writers (8th Edition) (MyCompLab Series)
Management (with InfoTrac )
Successful Writing at Work: Concise Edition
