Style: The Basics of Clarity and Grace (2nd Edition)
Average customer rating: 5 out of 5 stars
  • very clear
  • a gem
  • Better than Strunk & White, better than Turabian
  • How Style Ought to Be Taught
  • Truly great, smaller but updated version of his bigger book
Style: The Basics of Clarity and Grace (2nd Edition)
Joseph M. Williams
Manufacturer: Longman
ProductGroup: Book
Binding: Paperback

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ASIN: 0321330854

Book Description

Style: The Basics of Clarity and Grace reflects the wisdom and clear authorial voice of Williams best-selling book, Style: Ten Lessons in Clarity and Grace, while streamlining every chapter to create a very brief, yet powerfully direct guide to writing with style. The brevity and clarity of this book make it a quick and ideal read for freshman composition courses, as well as for writing courses across the disciplines. Style: The Basics of Clarity and Grace covers the elemental principles of writing that will help students diagnose their prose quickly and revise it effectively. The ten lessons feature principles of effective prose written in William's hallmark conversational style, offering reason-based approaches, rather than hard and fast rules, for successful, effective writing.

Customer Reviews:

5 out of 5 stars very clear.......2006-08-14

I am a non native speaker, and even though my grammar is not too bad, my writing style has always been a source of frustration. At work, when comparing the texts I would write with the one of good native writers, I could see that theirs were better, but could not find why.
I bought this book based on the high reviews it got on amazon, and I was not disappointed. After reading a few pages, I scanned the research proposal I was writing at the time, and could already make significant improvements on it. The advices that the author give are sometimes quite simple, especially at the beginning of the book (for example : the main character should be the subjects of the verbs, which themselves should correspond to the main action). But surprisingly, I realized that I was rarely applying these simple rules of clarity. The author is never dogmatic, and insists that the only thing that matters is that the reader easily understands what we're writing. All throughout the book, numerous examples illustrate the concepts just introduced so that it is quite easy to test whether one has really got the point.

5 out of 5 stars a gem.......2006-07-21

I found an used copy of " The Basics of Clarity and Grace" at bookstore. After reading 3/4 of the book I ordered two more copies. One copy for my son who is a journalist major and the other for my eldest son who writes good comedy. I liked its size and its no nonesense approach.

5 out of 5 stars Better than Strunk & White, better than Turabian.......2005-12-19

The longer version of Joseph Williams "Style: Ten Lessons in Clarity and Grace" has been justly praised for many years. But as a director of writing programs at NYU, Princeton, and Yale, I never felt right adopting that text: it was too expensive, and more than the average student needed. This "Basics" Style is the perfect solution. All the brilliance of the longer book at 1/3 the price, "Style" perfectly balances explanations of style rules with practical examples. The rules that Strunk and White encourage are good ones, and American prose would be leaner if their precepts were universal. The problem with that book is that the advice is not explained systematically. You can use their suggestions when you face similar cases, but only Williams' text breaks down topics like elegance, coherence, and cohesion in ways that will let you carry the ideas into every text you write. I would not recommend this book for the casual 10th grader; although it's clearly written, its ideas are somewhat advanced. But for professionals, college writers, and any teenager who takes writing seriously, "Style" is an indispensable tool, a book you'll use for the rest of your life. For learning to write good college papers, I also highly recommend his "Craft of Research."

5 out of 5 stars How Style Ought to Be Taught.......2005-07-13

Teaching style is not an easy task. Just look at the number of books on the market that portend to do this task, and it becomes obvious that not all authors succeed in their efforts. Some manuals attempt to teach by rules, others by persuasion, and still others by example. This book takes all three approaches and illustrates that the art of stylistic writing is a matter of know-how. Unlike most books in the field, I find this one generally successful.

The book's method is heuristic. It begins with causes of bad writing, and progresses to clarity, cohesion, emphasis, coherence, concision, length, and elegance. Each principle is given a bad examples compared to a good one. Direct, subject-verb-object writing is extolled, and certain anathemas of other texts are approved under the right circumstances. While I disagree with one its principles: That it is acceptable to begin a sentence with "There" and "It," these are minor quibbles in an otherwise strongly argued case.

Strunk & White's "Elements of Style" now has a major competitor, and this book is it. Whether one writes in fiction or non-fiction, the principles and examples given throughout this book are to be commended. I know of one author, a philosopher, who took these principles to heart. What once was ambiguous and contorted writing is now lucid, clear, and vivid. If this book can make this kind of progress, I certainly recommend it to all writers.

While on the subject of good writing, I also recommend Corbett's "Classical Rhetoric" for those authors who want to write convincing arguments. One on style, the other on substance. While William's book on style will make prose more readable, Corbett's book will make it more intelligible.

5 out of 5 stars Truly great, smaller but updated version of his bigger book.......2004-01-24

This smallish book summarizes and updates "Style: Ten Lessons in Clarity and Grace (7th Edition)." I rank both books at least a "5 out of 5" ranking. I bought the "Style: Ten Lessons" book first and after reading his previous book, I wanted more from this author. This new book is a fitting treat; it is destined to be a classic in the field of writing.

This smaller 150 page book presents many easy-to-apply principles and, for me, were easier to understand.

The principles that I liked most were:

+ How nominalizations can be very good or very bad, depending on their purpose, or lack of it.
+ How to re-arrange sentences putting the new and most important ideas on the end; thus sometimes flipping the sentence around and making good use of the passive tense.
+ The importance of aligning the characters of your story with the subjects of your sentences, and using active verbs to make "interesting subjects do interesting things."
+ Why and how to keep the distance between subject, verb and object short.

There are many, many other writing principles that you will find very useful. Although this book is written for someone with writing experience, a beginner will also find it MOST helpful.

I recommend any budding writer to buy both books. The bigger, older book has more discussion. But I found this smaller, newer book easier to read and understand. I'm now reading his Craft of Research book, and it looks like a winner too.

This is an author whose books you should collect. He has become a highly recommended expert in the field of writing. Look at the reviews of the bigger book to see what others are saying. I am so happy that I found his books.

John Dunbar
Sugar Land, TX
Delivering Project Excellence With the Statement of Work
Average customer rating: 5 out of 5 stars
  • Solid Book !
Delivering Project Excellence With the Statement of Work
Michael G. Martin
Manufacturer: Management Concepts
ProductGroup: Book
Binding: Hardcover

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ASIN: 1567261132

Book Description

Studies show that U.S. companies lose approximately $75 billion annually on failed or mismanaged projects. Avoid the many pitfalls and deliver projects on time, within budget, and of the scope and quality desired by the client, with a highly successful tool called the Statement of Work (SOW).

In Delivering Project Excellence with the Statement of Work, author Michael Martin explains what an SOW is ... how it's developed and used on a project to establish a baseline, develop pricing, and measure changes and profitability ... and how to communicate and sell the importance of the SOW to the client and your own organization.

Included with this book is a bonus CD-ROM with sample SOWs, templates, and forms to help you manage change to the project throughout its life cycle. This is a must-have book for every project leader, manager, team member, or client.

Customer Reviews:

5 out of 5 stars Solid Book !.......2004-11-17

Mr. Martin did a magnificent job explaining what an SOW is and when it should be created. He also explains in detail the creation of an SOW and how it applies to the government and private business sectors. If you are familiar with SOW's you can skip Chapters 1-3 and dive into Chapter 4. I strongly recommend Chapter 5-7.

Chapter 1: Defining the Statement of Work
Historical Perspective on the SOW
Industry Standard Definition of the SOW
Definition of the SOW in the New Economy

Chapter 2: The Importance of the SOW in Managing Projects
Reasons for Having a SOW
Benefits of the SOW

Chapter 3: When to Do an SOW
Consequences of Lack of Guidance for the Private Sector
When an SOW Should Be Done
Types of SOW's and When They Apply

Chapter 4: Who Should Develop the SOW
Building the TIGER Team
Building the Cone of Cohesion

Chapter 5: Building the SOW foundation
Performing Due Diligence
Building the WBS

Chapter 6: Framing the SOW
Developing the SOW Framework
Structure of the Baseline SOW framework

Chapter 7: Finalizing the SOW
Drafting a Quality SOW
Role of the SOW in Pricing the Project
Reviewing the SOW
Role of the SOW in the Contract

Chapter 8: Sample SOW's
(this chapter breaks down the examples included on the CD)

Chapter 9: Managing Change to the SOW
The importance of Managing Change
Identifying When a Change Occurs
Factors to Consider in Managing Changes to the Project
Tools for Managing Change to the Project

Chapter 10: Selling the Importance and Benefits of the SOW

I would have preferred a variety of SOWS on the included CD giving examples of different types of projects. The templates that are included on CD were helpful. I was able to immediately use the template for one of my projects. I was very satisfied with my purchase.
Successful Writing at Work
Average customer rating: 5 out of 5 stars
  • Excellent writing tool
Successful Writing at Work
Philip C. Kolin
Manufacturer: Houghton Mifflin Company
ProductGroup: Book
Binding: Paperback

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ASIN: 0618593705

Book Description

This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work takes a practical approach to prepare students for the wide array of communication tasks they will face on the job. The text is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.

To facilitate learning, the text is organized into four sections that build logically and sequentially. Part 1 introduces the basics: keys to effective writing, ethics, the writing process, and collaborative writing. Part 2 explores such simple business writing tasks as memos, types of business letters, emails, and how to conduct a job search. Part 3 covers the fine points of conducting research and documenting sources. Part 4 details more complex business communication activities, from designing visuals and web sites to writing proposals, drafting short and long reports, and making oral presentations.


Customer Reviews:

5 out of 5 stars Excellent writing tool.......2002-04-03

Whether you are a novice at writing or just need help wording documents, this book is a wonderful guide. Samples are plenty, complete from determining who is your audience to effective guidelines and checksheets. You will learn simple editing techniques, exercises for practice. Extensive guidelines are given whether you do a resme, letter, research, short and long reports, proposal, charts, etc. Included, also is some instruction on technical writing (manuals, visuals, figures, etc.)

The book is well prepared, easy to read, formatted and designed well for easy reference. You don't have to be a "writer" to use this book. It is for anyone who may write a memo to a proposal in business. I encourage the use of this book; as it is one of the better I have used. ....MzRizz
Writing That Works: Communicating Effectively on the Job
Average customer rating: 5 out of 5 stars
  • Writing That Works
  • Writing That Works
  • Great reference
Writing That Works: Communicating Effectively on the Job
Walter E. Oliu , Charles T. Brusaw , and Gerald J. Alred
Manufacturer: Bedford/St. Martin's
ProductGroup: Book
Binding: Paperback

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ASIN: 0312448449

Book Description

Writing That Works is unique among business and professional writing textbooks. The book's advice on the writing process, abundant workplace samples, guidance on working to deadline, and practical assignments all draw on the author team's real-world and academic experiences. Honed by the suggestions and contributions of more than a hundred teachers and writers over nine editions, Writing That Works is an invaluable resource for both students and practitioners of business and professional communication. Streamlined for ease of use, packed with fresh examples and assignments, and now available for course management systems, Writing That Works works better than ever before.

Customer Reviews:

5 out of 5 stars Writing That Works .......2007-10-10

This book is a great reference for doing exactly what the title says," Communicating effectively on the job". We used it as our main text for a business writing class I took and I would never sell this book back after the fact. It's an easy read, clearly explained, and there are several examples as well as a corresponding website. It's the first thing I reach for when I need to write any business correspondence. Good buy.

5 out of 5 stars Writing That Works.......2007-10-10

This appeared to be a brand new, unused book, although it was sold as "almost like new". Great quality, and quick service.

5 out of 5 stars Great reference.......2006-03-10

This book was a great reference for me when I wanted to write a business proposal, memorandums, and a rhetorical analysis. Great grammar tools in the back as well and easy to follow.
Professional and Technical Writing: Problem Solving at Work
Average customer rating: Not rated
    Professional and Technical Writing: Problem Solving at Work
    George E. Kennedy , and Tracy T. Montgomery
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    Business Contracts Kit for Dummies (With CD-ROM)
    Average customer rating: 5 out of 5 stars
    • Great Book for Novices
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    Richard D. Harroch
    Manufacturer: For Dummies
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    ASIN: 0764552368

    Book Description

    If you think that hard work and good decision-making are the only keys to running a successful business, think again. Although these issues are critical in any business endeavor, in reality it is the paperwork that is key to creating and maintaining your business. That’s right, paperwork! From employee contracts to real estate leases, these and other legal documents are incredibly important, but can be difficult to decipher.

    If you’re a business owner who is not a legal expert, Business Contracts Kit For Dummies will provide you with advice, forms, and contracts that will allow you to clearly spell out your business intentions to employees, vendors, and customers.  Even if you’ve been in business for a while or are a legal expert,  you can still benefit from this book by using the nearly 200 sample contracts and documents contained on the companion CD-ROM.

    Using jargon-free language, this easy-to-use guide will introduce you to the basics of contracts and show you how to draft a variety of other legal documents. Business Contracts Kit For Dummies also covers the following topics and much more:

    This unique kit is just what you need to make business agreements more agreeable. And, best of all, it gives you dozens of sample contracts on the companion CD-ROM that you can use right away! Nearly 200 examples, checklists, and fill-in-the-blank contracts are all a mouse click away, including articles of incorporation, independent contractor agreements, checklists for office leases, software license agreements, confidentiality agreements, and much more. Business Contracts Kit For Dummies will show you how to cover your assets without making it a full-time job.

    Customer Reviews:

    5 out of 5 stars Great Book for Novices.......2006-03-13

    I needed a book that would explain the basics and give me the confidence I needed to draft contracts. This book hit the spot. The author, deftly explains the basics of contracts, boilerplate terms and what not to do. It was simple, funny and very informative. I was specifically looking for information on business sales contracts but found a lot of information about stock purchases, employee contracts etc., things I will need to know more about in the future. The CD was also very helpful with a wealth of document examples. I would heartily recommend this book for others like me, newcomers to the business world. Once you have the basics or wish to delve deeper into the legal jungle then you will need a more indepth text. However for those without a legal background and in need of a concise, easy to understand and informative book on business contracts, this is the book for us.
    Successful Writing at Work: Concise Edition
    Average customer rating: Not rated
      Successful Writing at Work: Concise Edition
      Philip C. Kolin
      Manufacturer: Houghton Mifflin Company
      ProductGroup: Book
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      ASIN: 0618481117
      The Elements of Resume Style: Essential Rules and Eye-Opening Advice for Writing Resumes and Cover Letters that Work
      Average customer rating: 4.5 out of 5 stars
      • Simple as a resume should be
      • Great Insights but not Quite Enough by Itself
      • "Elements of Resume Style: Essential Rules and..."
      • This Book is Essential to Getting Hired!!!!!!!
      • This one is a Keeper!
      The Elements of Resume Style: Essential Rules and Eye-Opening Advice for Writing Resumes and Cover Letters that Work
      Scott Bennett
      Manufacturer: Amacom
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      ASIN: 081447280X

      Book Description

      It's amazing the myths one can find in some resume books. Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kinds of resumes spark the interest of employers. In The Elements of Resume Style, Bennett explains why some of the most popular "tricks" backfire more often than they work, and offers clear, smart strategies for creating resumes and cover letters that get people jobs. From entry-level to executive, users of this invaluable guide will: * See their resume from the employer's perspective * Avoid the errors most candidates make * Handle job-hopping, employment gaps, and other touchy subjects honestly and effectively * Write cover letters that stand out -- and learn the untapped power of the inquiry letter 1,400+ Sample Action Words, Action Statements, and Position Descriptions/Blurbs 200+ Vague Claims to Avoid and 500+ More Words and Phrases to Avoid Sample Resume Format, Sample Response Letter, Sample Inquiry Letter Sample Informational Interview Request Letter Sample Response to Request for Salary Requirements Sample Salary History, Sample References The battle for jobs is tighter than ever. The Elements of Resume Style can help you make sure your first salvo is as powerful and on-target as possible.

      Customer Reviews:

      5 out of 5 stars Simple as a resume should be .......2007-09-16

      This is the one to get. Trust me, I write resumes for a living.

      4 out of 5 stars Great Insights but not Quite Enough by Itself.......2007-07-30

      I enjoyed the author's common sense approach to the resume miracles often promised by other books and resume services. Functional resumes do hide a lack of experience but employers already know that. Tricks with format and fonts might look neat but most resume reviewers are going to look past the presentation at some point. This book focuses on the basics, words that work, emphasizing accomplishments over position, keeping things simple, clear, concise and easy to read. But once you get past the large list of action words, there really isn't much more to this book. Personally, I like the formatting ideas in books like Resume Magic and the emphasis on using keywords which are often how resumes are filtered in the Internet age. While the author of The Elements of Resume Style seems to belittle these stupid resume tricks, they do seem to work.

      Still,in spite of this quibble I'm giving this book a good recommendation because I found the information on grammer, fonts, style and basic format very helpful, as well as the grain of skeptism that comes with it. But comparing the sample resumes presented in this books and the ones found in other like Resume Magic, and putting oneself in the place of an employer, I think the visual formatting and style does make a difference. This book is a good start or even a complement but not the last word on resumes.

      4 out of 5 stars "Elements of Resume Style: Essential Rules and...".......2007-03-12

      This is an easy read. The descriptions are concise. The author explains the reason for his suggestions. There are numerous examples for form and format. The one thing I found missing was how to set up a resume for those who have worked for one company for over 30 years but have had several jobs and titles within that time frame.

      5 out of 5 stars This Book is Essential to Getting Hired!!!!!!!.......2006-04-25

      Mr. Bennett leaves no stone unturned here...he takes readers through each step of writing a resume so diligently that I feel as if he has practically re-written my resume himself! Throughout the book he reinforces the importance of being honest about work histories and teaches readers how to position job hopping and gaps in employment. (Now I can feel confident in selling myself despite the many detours I've taken in my career!) He puts readers in the point of view of the employer and goes into great detail about how to use language and visual layout of the resume to make the most impact. He supplies tons of descriptive words and shows how to turn terms like, "strong interpersonal skills" and "great team-player" into actionable statements with evidence that actually mean something to employers. (This was very enlightening to me!) He also explains best practices with cover letters, inquiry letters and replying to salary history requests...you NAME it and this book's got it. Mr. Bennett clearly has a lot to teach on the subject and I feeled armed with a powerful weapon in being able to re-position myself on paper and get myself hired. This book is a must buy!

      5 out of 5 stars This one is a Keeper!.......2006-03-14

      I have recommended this book to people of all ages and disciplines. It has more pertinent information then any other resume book I've ever seen. It actually was entertaining to read, and provided realistic, hopeful solutions to people in recovery who struggle with how to handle gaps in employment.
      I hope that it is used in schools because it is a great tool!
      The Gregg Reference Manual
      Average customer rating: 5 out of 5 stars
      • gregg ref
      • The Best Grammar/Usage Book Ever
      • Recommendations for Students Entering the Secretarial Field
      • All arguments stop here
      • A good everyday reference tool, but...
      The Gregg Reference Manual
      William A Sabin
      Manufacturer: Career Education
      ProductGroup: Book
      Binding: Hardcover

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
      Business WritingBusiness Writing | Skills | Business & Investing | Subjects | Books
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      GrammarGrammar | Writing & Language Arts | English | Humanities | New & Used Textbooks | Stores | Books
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      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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      ReferenceReference | Qualifying Textbooks - Fall 2007 | Stores | Books
      Similar Items:
      1. Publication Manual of the American Psychological Association, Fifth Edition Publication Manual of the American Psychological Association, Fifth Edition
      2. Gregg Reference Manual, Comprehensive Worksheets Gregg Reference Manual, Comprehensive Worksheets
      3. The GREGG Shorthand Manual Simplified The GREGG Shorthand Manual Simplified
      4. The Gregg Reference Manual The Gregg Reference Manual
      5. Franklin Covey Style Guide for Business and Technical Communication Franklin Covey Style Guide for Business and Technical Communication

      ASIN: 0028040481

      Book Description

      The Gregg Reference Manual 9e by William Sabin is intended for anyone who writes, edits, or prepares material for distribution or publication. For nearly fifty years, this manual has been recognized as the best style manual for business professionals and for students who want to master the on-the-job standards of business professionals.

      Customer Reviews:

      5 out of 5 stars gregg ref.......2007-01-20

      bought this copy for my daughter. she wishes she'd had it years earlier. loves it.

      5 out of 5 stars The Best Grammar/Usage Book Ever.......2006-05-18

      I retired a few years ago and wish that I had taken my Gregg Reference Manual with me as a "parting gift." I used to take calls from people regarding grammar questions. Little did they know I would grab this book and easily page to the correct answer. I impressed many people over the years; and then, of course, the answers became second nature to me. I have recommended this book many times and finally am going to purchase my own copy for home. It is a good book just to read. Absolutely EVERYTHING is in there.

      5 out of 5 stars Recommendations for Students Entering the Secretarial Field.......2004-07-29

      As a business education teacher, I highly recommend this reference manual to anyone entering the secretarial field. It provides a complete source for answering questions concerning grammar, punctuation, English usage, etc. The well-done index allows easy access to the needed information. It is an absolute MUST for office employees. Eva Lewis, El Cajon, CA

      5 out of 5 stars All arguments stop here.......2004-04-14

      I am an independent corporate trainer who teaches people to write better at work. When my students ask me for my advice about good books to guide them as they write at work, this is the reference book I recommend.

      I also tell them several other things about the book. First, this is not just some handbook that secretaries can use to look up how to format a letter. It is an authoritative reference for all aspects of writing English. It should be next to the dictionary and thesaurus on the shelf of everyone who needs to write at work, from clerks to executives. Second, if your boss or anyone else argues with you about any rule of writing, you only have to point to the relevant entry in this book. All arguments stop there. Third, the size of the book is deceptive. It uses small font and thin paper. With normal font and paper, it would be the size of two or three large dictionaries. That's how much useful stuff is packed in this book.

      It takes a while to get used to how the information in the book is formatted, but it is well worth the effort. All entries in the index include page numbers as well as topic numbers, which they call "rules." The book is logically structured around these rules, and it makes related topics easy to find.

      I rated this book 5 stars because I think it is superior in all categories for a reference book: comprehensive content, abundant examples, thorough index, authoritative author, and reasonable price.

      3 out of 5 stars A good everyday reference tool, but..........2003-04-09

      This manual is a great tool with easy to locate information and a wealth of information; it is not, however, the end-all of writing. It is a good business writing manual, but to an English student and editor, it falls rather short. For example, Sabin's advice on generic pronouns and gender may suit a business proposal with "his or hers" and "he or she" littering the page, but in the humanities, this is becoming less and less acceptable. Items such as this seem unimportant only until you need them.

      The GRM is a fine grammar manual if needed only for occasional use casually and in business situations, but for intense scrutiny, it wouldn't be my first choice.
      Writing a Convincing Business Plan
      Average customer rating: 4.5 out of 5 stars
      • Write your business plan correctly the first time with this book
      • Right to start
      • Good reference material
      • Rich in know-how, extensive in coverage & resources
      • From Business Plan to Business Reality
      Writing a Convincing Business Plan
      Arthur R. DeThomas Ph.D. , and Lin Grensing-Pophal
      Manufacturer: Barron's Educational Series
      ProductGroup: Book
      Binding: Paperback

      Strategy & CompetitionStrategy & Competition | Management & Leadership | Business & Investing | Subjects | Books
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      2. Business Plans Kit For Dummies (For Dummies (Business & Personal Finance)) Business Plans Kit For Dummies (For Dummies (Business & Personal Finance))
      3. The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies) The Successful Business Plan, 4th Edition: Secrets and Strategies (Successful Business Plan Secrets and Strategies)
      4. The One Page Business Plan for the Creative Entrepreneur The One Page Business Plan for the Creative Entrepreneur
      5. Palo Alto Business Plan Pro 2007 Palo Alto Business Plan Pro 2007

      Accessories:
      1. Writing Effective Letters, Memos, and E-mail (Barron's Business Success Series) Writing Effective Letters, Memos, and E-mail (Barron's Business Success Series)
      2. Dictionary of Business Terms Dictionary of Business Terms
      3. Successful Communication (Business Buddies Series) Successful Communication (Business Buddies Series)

      ASIN: 0764113992

      Book Description

      Creating a financing proposal, describing the business's operations and goals, forecasting markets and sales, creating marketing and operating plans, obtaining financing from primary and secondary sources, and much more. This new edition also features a list of names and addresses of business and library resources, as well as web site addresses that are especially useful to small business owners. Titles in Barron's Business Library series are currently being revised and updated, and re-set in an attractive new paperback format. They are written especially for men and women starting a company or managing a small-to-medium-size business. Emphasis is on practical problem solving, and examples cited in these books are based on realistic business situations.

      Customer Reviews:

      5 out of 5 stars Write your business plan correctly the first time with this book.......2007-08-24

      I bought this book after I wrote my business plan, and thankful that I did because it made clear to me that my original effort was off target. This book significantly improved my business plan draft, which is now much more informative, impressive and professional on account of having this resource. Write your business plan correctly the first time with this book, or alternatively, as I did, utilize this book to quality control your original business plan.

      3 out of 5 stars Right to start.......2006-08-21

      A good guide to start organizing ideas. Maybe sometimes too much academic, but yuo can easily pass on that.

      4 out of 5 stars Good reference material.......2006-03-14

      Looking through the table of contents for this handy little book I cannot help feeling that this is a book for people who know the basics already about what goes into a business plan. That is, this book is a handy reference, but probably not the most useful for the complete beginner. It contains details, definitions, and some suggestions. I think that someone who went through a business program and who has already read about or completed a business proposal will find this useful.

      5 out of 5 stars Rich in know-how, extensive in coverage & resources.......2005-12-27

      This book is a gold mine of information.

      A key point is that the material applies quite as well to an established business as it does to a startup or new business seeking financing. The result is that from a technical management standpoint the material is both strong and deep.

      This book is especially strong in market analysis and sales forecasting. I have done a great deal of this work. From experience, I can say that the author's descriptions and recommendations are very well done. This is particularly important because the sales forecast becomes the cornerstone of all the numbers that make up the key financial section of the business plan.

      Even more important the marketing analysis has to support the fundamental judgment that there is a market and that it is reasonable to assume that the market will yield the sales and cash inflow, which the business will require.

      The book is rich in reference material such as a chapter on financing fundamentals and financing services, a glossary and a section with general business resources such as business associations and various internet resources. A section called Sources of Industry Information should have you well on your way to a thorough preparation of your Industry Analysis.

      This book is written in the straightforward business language style that the authors recommend for your own business plan. The writing is not exciting but understandable and very efficient. The authors cover vast conceptual areas with language that is brief without being either misleading or incomplete.

      Those lacking a business background may have to flesh out some sections from other sources. However, they will have enough information to determine the what, how and why each topic needs to be applied to their business.

      For experienced people it is a great concept refresher, a good checklist and a source of much resource information.

      Strongly recommended.



      5 out of 5 stars From Business Plan to Business Reality.......2005-01-14

      As an entrepreneur starting a business, I needed to know the "ins and outs" for writing a business plan. This book was exactly what I needed. I highly recommend it.

      Books:

      1. Style: The Basics of Clarity and Grace (2nd Edition)
      2. Successful Writing at Work
      3. Technical Communication
      4. Technical Communication (10th Edition)
      5. Technical Communication
      6. The Art of Talking to Anyone: Essential People Skills for Success in Any Situation
      7. The Carrot Principle: How the Best Managers Use Recognition to Engage Their Employees, Retain Talent, and Drive Performance
      8. The Challenge of Effective Speaking (with CD-ROM and SpeechBuilder Express/InfoTrac )
      9. The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents (Elements of Series)
      10. The Elements of Style, Fourth Edition

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