Public Relations Writing: Form and Style (with InfoTrac®)
Average customer rating: 4.5 out of 5 stars
  • Great PR Piece
  • good book
 Public Relations Writing: Form and Style (with InfoTrac®)
Doug Newsom , and Jim Haynes
Manufacturer: Wadsworth Publishing
ProductGroup: Book
Binding: Paperback

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
Public RelationsPublic Relations | Marketing & Sales | Business & Investing | Subjects | Books
WritingWriting | Reference | Business & Investing | Subjects | Books
CommunicationCommunication | Words & Language | Reference | Subjects | Books
GeneralGeneral | Reference | Subjects | Books
Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
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ReferenceReference | Qualifying Textbooks - Fall 2007 | Stores | Books
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Accessories:
  1. Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form and Style (with InfoTrac), 7th Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form and Style (with InfoTrac), 7th

ASIN: 0534612962

Book Description

Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.

Customer Reviews:

5 out of 5 stars Great PR Piece.......2005-10-05

This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.

4 out of 5 stars good book.......2002-08-12

As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Creative Editing (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
Average customer rating: Not rated
    		Creative Editing (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)
    Dorothy A. Bowles , and Diane L. Borden
    Manufacturer: Wadsworth Publishing
    ProductGroup: Book
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    ASIN: 0534562167

    Book Description

    CREATIVE EDITING has been consistently praised by reviewers for its comprehensive coverage, excellent organization, and currency of issues relevant to editing copy. The Fourth Edition continues to live up to this reputation through consistent reinforcement and practical application of editing concepts. The book covers all aspects of editing for print and online media and provides ample practice exercises for students to demonstrate that they know how to apply principles from the text. This book does not assume that students understand grammar fundamentals. It starts with basic language skills and leads students through every phase of a professional copy editor's job. The book's textbook/workbook approach allows students to practice their skills as they learn. This edition covers editing as it relates to public relations, digital editing for Web sources and magazine editing. In addition, it includes separate chapters on communications law and ethics, along with exercises designed to help students understand practical applications of legal and ethical principles.
    Writing & Reporting News: A Coaching Method (Wadsworth Series in Mass Communication and Journalism)
    Average customer rating: 4.5 out of 5 stars
    • Writing and Reporting News
    • Great book for a beginner like me
    • Good Textbook
    • A Great Way to Teach Writing
    		 Writing & Reporting News: A Coaching Method (Wadsworth Series in Mass Communication and Journalism)
    Carole Rich
    Manufacturer: Wadsworth Publishing
    ProductGroup: Book
    Binding: Paperback

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    WRITING AND REPORTING NEWS prepares students for the changing world of journalism by emphasizing traditional basic skills while also stressing new trends in the convergence of print, broadcast and online media. With new information about blogs, multimedia writing, and other skills students will need for careers in the media, the Fifth Edition retains its emphasis on writing fundamentals and ethics in journalism, as well as the coaching method, which features tips and techniques from writing coaches and award-winning journalists. The text's strong "storytelling" approach with stories about journalists and its built-in instructional material make it accessible and easy for students to learn effective writing and reporting techniques for every news medium.

    Customer Reviews:

    3 out of 5 stars Writing and Reporting News.......2006-03-14

    Helps understand the fundamentals of writing and reporting in a real live situation. An extreme help for beginner journalists or writers.

    5 out of 5 stars Great book for a beginner like me.......2005-10-05

    This book is a required text for a journalism class I'm taking at a junior college. It is extremely well written, and the best part is, it's written in simple terms. As a beginner, I'm finding the information extremely helpful. I haven't looked at the CD yet.

    5 out of 5 stars Good Textbook.......2003-12-17

    As a student using this textbook, I have found that Rich is clear and direct in her instructions and gives examples that are easy to understand and follow. This is a must-have for any novice in journalism or a student learning to write for print journalism.

    5 out of 5 stars A Great Way to Teach Writing.......2000-03-28

    I started using this text in my beginning reporting and writing classes a year ago. It was a strange experience: My students actually loved a textbook! I think that because this text does a good job of getting over the touchy-feely parts of treating the writing and editing processes as coaching processes, and shows how it's actually done. My students were able to convert her perspectives into some good work during our one-semester course. I'll be using this book again for some time to come.
    When Words Collide w/ Infotrac: A Media Writer's Guide to Grammar and Style (Wadsworth Series in Mass Communication and Journalism)
    Average customer rating: 5 out of 5 stars
    • The Answer to Beginner Grammarians' Nightmares
    • Great Grammar Guide for Everyone
    • A great, clear, easy guide to grammar rules,tricks and info.
    		 When Words Collide w/ Infotrac: A Media Writer's Guide to Grammar and Style (Wadsworth Series in Mass Communication and Journalism)
    Lauren Kessler , and Duncan McDonald
    Manufacturer: Wadsworth Publishing
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    ASIN: 053456206X

    Book Description

    WHEN WORDS COLLIDE is the most versatile grammar and usage handbook for beginning and continuing media writers. As a main text, the book is praised by students and professors for its straightforward, clear treatment of grammar, offered in a lighthearted, almost conversational tone. As a handbook, the text serves as a reference tool for students throughout their writing careers. It provides concise and clear explanations and examples, or a quick and accurate answer to a grammar or usage question. The unique 'from writer to writer' perspective engages students and guides them firsthand through the writing process.

    Customer Reviews:

    5 out of 5 stars The Answer to Beginner Grammarians' Nightmares.......2004-04-09

    This guide wittily walks its readers through the rules of English grammar, breaks down every principle, identifies the most common mistakes among writers and gives excellent insight on how to fix these errors. The last 37 pages (the Topical Guide to Grammar and Word Use) simply list every misconception or fallacy regarding word and punctuation misuse and give quick explanations on how to correct these frequent blunders. This book is an absolutely must for any undergraduate student and I recommend it to even the most professional grammarians. It should be considered beginner grammarians' Bible.

    5 out of 5 stars Great Grammar Guide for Everyone.......2001-03-30

    This a great guide for all journalists or anyone who wants to use proper grammar and punctuation. This textbook is owned by every student in the journalism school where the two authors teach, which is where I first picked up this book. I've been working in PR for the last four years and have it sitting on my desk for reference whenever I want to know the proper use of underway vs. under way or bad vs. badly or some other frequently misused words and punctuation.

    5 out of 5 stars A great, clear, easy guide to grammar rules,tricks and info........1998-10-17

    This book changed my life! I took a class in college from tbe author and this was the textbook. I have been in advertising and marketing for the past 12 years and I use this book all the time. It's so easy to use and the info is really clear.

    The best part is a guide at tbe back that explains the distinctions between commonly misused words. For Example: farther/further (farther--physical distance-throw the ball farther and further --degree,time or quanity - discuss the issue further); since/because (since -- denotes a period of time -it's been many years since we've been together and because gives a reason or cause); irregardless(isn't a word) etc. I recommend this book to everyone--it's great.
    Business English
    Average customer rating: 4 out of 5 stars
    • Excellent Textbook
    • In fairly good condition
    • Business English 7th Edition AUTHOR MARY ELLEN GUFFEY
    • Business English with Electronic Study INSTRUCTORS MANUAL
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    		 Business English
    Mary Ellen Guffey
    Manufacturer: South-Western College Pub
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0324200005

    Book Description

    Students need both strong language and computer skills to succeed in today's information economy and digital workplace. Building on the success of previous editions, Business English, 7e, continues to provide students with a comprehensive review of English grammar fundamentals and usage. The text allows maximum flexibility for instructors to customize their course around student abilities. Each chapter has been revised to incorporate the most up-to-date Internet coverage. In addition to providing the most comprehensive Web site for business communication students, the new edition retains Mary Ellen Guffey's highly acclaimed three-level approach to teaching course concepts. This unique feature allows students and instructors to measure their progress from basic concepts to more complex language issues.

    Customer Reviews:

    5 out of 5 stars Excellent Textbook.......2006-12-20

    I have been teaching English at the post-secondary level for seven years, and this is one of the best textbooks I have come across. Mary Ellen Guffey's explanations are straightforward, and her examples are relevant and easy to understand. In addition, there are multiple ways that students can practice on the Web or in their textbooks. This book has been invaluable to me and my students.

    4 out of 5 stars In fairly good condition.......2005-09-12

    It was in fairly good condition and I got it at a reasonable amount of time. :)

    5 out of 5 stars Business English 7th Edition AUTHOR MARY ELLEN GUFFEY.......2002-02-27

    THIS IS AN EXCELLENT TEXT BOOK.

    1 out of 5 stars Business English with Electronic Study INSTRUCTORS MANUAL.......2002-02-26

    I WAS SENT THE WRONG BOOK.

    5 out of 5 stars Business English review.......2000-03-28

    If you speak English, it does not mean that you do it right. This book guides you from the basic to more complex language structures, with a great deal of exercises to practice what you have learned. Besides, at the end of every chapter you can do a self-test in order to measure your performance, since the answers are included at the appendix.

    Excellent for non-native English speakers. I give it 5 stars.
    Scenarios for Technical Communication: Critical Thinking and Writing
    Average customer rating: Not rated
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      Teresa C. Kynell , and Wendy Krieg Stone
      Manufacturer: Longman
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      Business Communication Essentials (2nd Edition)
      Average customer rating: 4.5 out of 5 stars
      • My English book
      • Business Communication Essentials and CD Package (2nd Edition)
      		 Business Communication Essentials (2nd Edition)
      Courtland L. Bovee , and John Thill
      Manufacturer: Prentice Hall
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      ASIN: 0131472453

      Book Description

      Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today. After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book. A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.

      Customer Reviews:

      5 out of 5 stars My English book.......2007-02-17

      This is a very helpful book on improving my english skills and how to write letters as well writing resume.

      4 out of 5 stars Business Communication Essentials and CD Package (2nd Edition).......2005-09-12

      Best English/Writing Text I have used to date.
      How to Write a Business Plan
      Average customer rating: 4.5 out of 5 stars
      • It's a step-by-step primer no entrepreneur should be without!
      • Writing Bankable Business Plan
      • Good starting point for the would-be entrepreneur
      • Almost Addictive
      • Easy steps for writing a business plan without need for software
      		 How to Write a Business Plan
      Mike P. McKeever
      Manufacturer: NOLO
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      ASIN: 1413305628

      Book Description

      Everything you need to create a business forecast that potential investors can embrace!

      Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.

      With How to Write a Business Plan, you'll learn how to:

    • evaluate the profitability of your business idea
    • estimate operating expenses
    • prepare cash flow
    • create profit and loss forecasts
    • determine assets, liabilities and net worth
    • find potential sources of financing (up-to-date sources provided)
    • think first before borrowing from friends and relatives
    • present your plan to lenders and investors

      How to Write a Business Plan now provides a CD-ROM with spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.

      The 8th edition is completely updated, providing all-new resources, both online and off.

      Download Description

      "Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: · evaluate the profitability of a business idea · estimate operating expenses · prepare cash flow, profit and loss forecasts · determine assets, liabilities and net worth · find potential sources of financing · think first before borrowing from friends and relatives · present your plan to lenders and investors"

      Customer Reviews:

      5 out of 5 stars It's a step-by-step primer no entrepreneur should be without!.......2007-05-19

      There are plenty of basic books on the market on how to write a business plan: but how many come branded with the Nolo Press badge of authoritative presentations; and how many provide an accompanying cd-rom with spreadsheets to help forecast cash flow, sales revenue and profit and loss - plus three sample business plans which can be plugged in and modified for personal needs? It's a step-by-step primer no entrepreneur should be without!

      Diane C. Donovan
      California Bookwatch

      5 out of 5 stars Writing Bankable Business Plan.......2007-05-16



      The book is a step-by-step guide on how to write a practical business plan particularly for entrepreneur starting a business. The reader is guided through the interrelated elements of a typical plan. These elements are the mission, market, competition, self-evaluation, opportunities, objectives, strategies, programmes, goals, resources and financials. The book has several examples from actual strategic plans, making it easy for the reader to understand the subject fully. The course is easy to follow and will help you think through your business and come up with a bankable business plan.

      This is a well-written and thorough self-help book that will lead you through the business plan writing process. After reading the book, its several examples and worksheets, you should be able to present a convincing business plan with well-laid out financials that should be convincing, understandable and impressive to banks and investors.

      The book is an excellent companion for the entrepreneur that is well worth having.

      4 out of 5 stars Good starting point for the would-be entrepreneur.......2007-03-16

      This book is a good starting point for the confused would-be entrepreneur... My business partner and I have taken numerous entrepreneurship classes and have mulled over a business opportunity for quite some time, however, we had a hard time putting our thoughts in writing. The book helped us create structure around our ideas and prompted us to research further certain areas. I have to admit - we did not read everything cover to cover... We skimmed through the finance-related chapters as we already had our own models (but I could see how these sections could be helpful to others).

      I wish the author had covered the following topics: (1.) drawbacks and advantages of partnerships versus LLCs, (2.) intellectual property law (i.e., registering a trade mark) and (3.) funding options for socially responsible ventures.

      5 out of 5 stars Almost Addictive.......2006-08-27

      While writing a business plan, I spent two intense weeks with this book, reading and writing furiously every day. I came to understand phrases that had eluded me such as cash flow, profit and loss forecast, and gross profit percentage. It took me step by step through the process using simple, highly readable language, and short and interesting examples. The tear out forms in the back for filling in numbers are invaluable, and for the first time, while filling in the profit and loss forecast, the term "bottom line" took on real significance. The author also includes other extensive resources for new business owners and an excellent index. Scattered throughout are axioms and pieces of advice that I found truly helpful. Whether I succeed with this business or not is still up in the air, but it won't be for lack of having a good business plan!

      5 out of 5 stars Easy steps for writing a business plan without need for software.......2005-10-02

      I gravitated towards this book after realizing that my business idea did not fit easily within any of the prepackaged business plan software. The idea of writing the financial forcasting projections and tables on my own was quite daunting, but following this book I not only understood how to write the plan, but learned a great deal about small business financials in the process. I had use the software in the past and I had not learned a thing. Here, for the first time I actually understood why a good business plan is important, aside from being a tool for getting people to lend you money, as an actual tool to making the business work. I highly recommend this book to anybody that wants to learn a bit more about financial planning before setting out to accomplish their dream. Personally I am very grateful to have found this book, as it made a hard job easy to do. Thanks Mike, your book is a winner.
      Online Journalism: Reporting, Writing, and Editing for New Media (with InfoTrac )
      Average customer rating: 4 out of 5 stars
      • Helpful tool for student online journalists
      • Extremely Informative but a Little Over the Top
      		 Online Journalism: Reporting, Writing, and Editing for New Media (with InfoTrac )
      Richard Craig
      Manufacturer: Wadsworth Publishing
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      Similar Items:
      1. Online Journalism: Principles And Practices Of News For The Web Online Journalism: Principles And Practices Of News For The Web
      2. The Elements of Online Journalism The Elements of Online Journalism
      3. Convergent Journalism: An Introduction--Writing and Producing Across Media Convergent Journalism: An Introduction--Writing and Producing Across Media
      4. Web Journalism: Practice and Promise of a New Medium Web Journalism: Practice and Promise of a New Medium
      5. Flash Journalism: How to Create Multimedia News Packages Flash Journalism: How to Create Multimedia News Packages

      ASIN: 0534531466

      Book Description

      Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac®! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.

      Customer Reviews:

      4 out of 5 stars Helpful tool for student online journalists.......2006-02-21

      I am currently a graduate student in a writing program, and my background is in journalism. While my goal is to write for travel magazines, I certainly need to have a good understanding of web writing, more knowledge about creating and keeping up a web page (especially for a future publication), and some idea of how my writing must look on that page when it's published.

      I found this book to be quite useful for online journalism practices, and I appreciated the many real world applications that the author used. The author, Dr. Richard Craig, has much experience in journalism himself, and he enforces the common practices of good writing that all journalism students should keep in mind. He is very thorough, but go on and stick with him until the end of this book.

      Dr. Craig's book may be outdated in a matter of years or less, but overall, this is still a very helpful and timely textbook. Read it, even if you don't have to for a class!

      4 out of 5 stars Extremely Informative but a Little Over the Top.......2006-02-15

      Online Journalism: Reporting, Writing and Editing for New Media is an informative book that explains the difference in writing for traditional media/press and the Web. The book does a great job of explaining why writing is so different on the Web and it illustrates the types of things that one must do in order to get a job in this new and growing profession. Although the comparisons are very effective in showing this difference in the beginning chapters, it become very monotonous to explain these differences throughout the book. A few of the chapters become long and over analytical because of such comparisons - specifically the chapters on interviewing and searching for information. I think it would have been more effective to have one chapter that gives a background on traditional media and then move on instead of badgering the point that the two are different. However, that is not to say that I didn't learn a lot from this book about writing, because I did.

      It is obvious by the way that the author writes that he has an extensive background in this field and really cares about sharing this information with others. This helps the book in many ways to get the important point across.
      Writing for Television, Radio, and New Media (with InfoTrac )
      Average customer rating: 3.5 out of 5 stars
      • High price, good information but not worth it!
      • Writing for Television, Radio, and New Media
      		 Writing for Television, Radio, and New Media (with InfoTrac )
      Robert L. Hilliard
      Manufacturer: Wadsworth Publishing
      ProductGroup: Book
      Binding: Paperback

      CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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      EntertainmentEntertainment | Qualifying Textbooks - Fall 2007 | Stores | Books
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      Similar Items:
      1. Television Production Handbook Television Production Handbook
      2. Video Basics Video Basics
      3. Associated Press Broadcast News Handbook Associated Press Broadcast News Handbook
      4. Television Production Handbook (with InfoTrac) Television Production Handbook (with InfoTrac)
      5. The Hollywood Standard: The Complete and Authoritative Guide to Script Format and Style The Hollywood Standard: The Complete and Authoritative Guide to Script Format and Style

      ASIN: 0534564178

      Book Description

      WRITING FOR TELEVISION, RADIO, AND NEW MEDIA covers the principles, techniques, and approaches of writing for television, radio, and the Internet. This text includes unique coverage of writing for a variety of formats, including interviews, sports, advertisements, scripts and news. The consistent strengths of WRITING FOR TELEVISION, RADIO, AND NEW MEDIA have been its vast coverage of content, excellent organization, attention to form, and good examples.

      Customer Reviews:

      2 out of 5 stars High price, good information but not worth it!.......2007-03-08

      This was not worth the cost!!! It should be in hard cover for the price. Outrageous! One of the first times I felt like sending a book back.

      5 out of 5 stars Writing for Television, Radio, and New Media.......2000-06-20

      This is the seventh edition of this book which, although apparently written as a text for use in college courses, actually serves very well for those of us who are interested in writing for special audiences, i.e., electronic media and video productions, etc. It's completely up to date and even a little ahead of itself, which is no mean feat in this age of rapid technology. I'm impressed with the way the writing principles and techniques are put across, but mostly with all the examples of what this kind of script should actually look like, on paper. Included are chapters on interviews and talk shows, corporate and children's programs, plays, everything. The book is quite expensive, but when I think about how much it will be referred to and constantly skimmed for new information, I can certainly justify the price. I am a creative writing teacher sometimes and a freelance writer all the time. As the author of The Complete Guide to Writers Groups, Conferences and Workshops (Wiley), I write the subsequent spin-off Ask Eileen column for iUniverse and America Online's Writers Club. I get tons of inquiries about how to write for the new interactive media and find this book a marvelous resource. It covers every aspect, leaves no stone unturned. I'm always referring to books on writers and writing and this one stands more than a cut above the rest. Oh, and one more thing,it's responsible. It doesn't pretend to be a quick-fix to making tons of money; it emphasizes professionalism in the best sense of the word. It's a fine investment, a fine, fine piece of work.

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      1. Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
      2. Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
      3. Robert's Rules of Order Newly Revised in Brief (Roberts Rules of Order (in Brief))
      4. Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade
      5. Send: The Essential Guide to Email for Office and Home
      6. Strategies for Successful Writing: A Rhetoric, Research Guide, Reader and Handbook (7th Edition)
      7. Style: The Basics of Clarity and Grace (2nd Edition)
      8. Style: The Basics of Clarity and Grace (2nd Edition)
      9. Successful Writing at Work
      10. Technical Communication

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