Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Book Description
CREATIVE EDITING has been consistently praised by reviewers for its comprehensive coverage, excellent organization, and currency of issues relevant to editing copy. The Fourth Edition continues to live up to this reputation through consistent reinforcement and practical application of editing concepts. The book covers all aspects of editing for print and online media and provides ample practice exercises for students to demonstrate that they know how to apply principles from the text. This book does not assume that students understand grammar fundamentals. It starts with basic language skills and leads students through every phase of a professional copy editor's job. The book's textbook/workbook approach allows students to practice their skills as they learn. This edition covers editing as it relates to public relations, digital editing for Web sources and magazine editing. In addition, it includes separate chapters on communications law and ethics, along with exercises designed to help students understand practical applications of legal and ethical principles.
Book Description
WRITING AND REPORTING NEWS prepares students for the changing world of journalism by emphasizing traditional basic skills while also stressing new trends in the convergence of print, broadcast and online media. With new information about blogs, multimedia writing, and other skills students will need for careers in the media, the Fifth Edition retains its emphasis on writing fundamentals and ethics in journalism, as well as the coaching method, which features tips and techniques from writing coaches and award-winning journalists. The text's strong "storytelling" approach with stories about journalists and its built-in instructional material make it accessible and easy for students to learn effective writing and reporting techniques for every news medium.
Customer Reviews:
Writing and Reporting News.......2006-03-14
Helps understand the fundamentals of writing and reporting in a real live situation. An extreme help for beginner journalists or writers.
Great book for a beginner like me.......2005-10-05
This book is a required text for a journalism class I'm taking at a junior college. It is extremely well written, and the best part is, it's written in simple terms. As a beginner, I'm finding the information extremely helpful. I haven't looked at the CD yet.
Good Textbook.......2003-12-17
As a student using this textbook, I have found that Rich is clear and direct in her instructions and gives examples that are easy to understand and follow. This is a must-have for any novice in journalism or a student learning to write for print journalism.
A Great Way to Teach Writing.......2000-03-28
I started using this text in my beginning reporting and writing classes a year ago. It was a strange experience: My students actually loved a textbook! I think that because this text does a good job of getting over the touchy-feely parts of treating the writing and editing processes as coaching processes, and shows how it's actually done. My students were able to convert her perspectives into some good work during our one-semester course. I'll be using this book again for some time to come.
Book Description
WHEN WORDS COLLIDE is the most versatile grammar and usage handbook for beginning and continuing media writers. As a main text, the book is praised by students and professors for its straightforward, clear treatment of grammar, offered in a lighthearted, almost conversational tone. As a handbook, the text serves as a reference tool for students throughout their writing careers. It provides concise and clear explanations and examples, or a quick and accurate answer to a grammar or usage question. The unique 'from writer to writer' perspective engages students and guides them firsthand through the writing process.
Customer Reviews:
The Answer to Beginner Grammarians' Nightmares.......2004-04-09
This guide wittily walks its readers through the rules of English grammar, breaks down every principle, identifies the most common mistakes among writers and gives excellent insight on how to fix these errors. The last 37 pages (the Topical Guide to Grammar and Word Use) simply list every misconception or fallacy regarding word and punctuation misuse and give quick explanations on how to correct these frequent blunders. This book is an absolutely must for any undergraduate student and I recommend it to even the most professional grammarians. It should be considered beginner grammarians' Bible.
Great Grammar Guide for Everyone.......2001-03-30
This a great guide for all journalists or anyone who wants to use proper grammar and punctuation. This textbook is owned by every student in the journalism school where the two authors teach, which is where I first picked up this book. I've been working in PR for the last four years and have it sitting on my desk for reference whenever I want to know the proper use of underway vs. under way or bad vs. badly or some other frequently misused words and punctuation.
A great, clear, easy guide to grammar rules,tricks and info........1998-10-17
This book changed my life! I took a class in college from tbe author and this was the textbook. I have been in advertising and marketing for the past 12 years and I use this book all the time. It's so easy to use and the info is really clear.
The best part is a guide at tbe back that explains the distinctions between commonly misused words. For Example: farther/further (farther--physical distance-throw the ball farther and further --degree,time or quanity - discuss the issue further); since/because (since -- denotes a period of time -it's been many years since we've been together and because gives a reason or cause); irregardless(isn't a word) etc. I recommend this book to everyone--it's great.
Book Description
Students need both strong language and computer skills to succeed in today's information economy and digital workplace. Building on the success of previous editions, Business English, 7e, continues to provide students with a comprehensive review of English grammar fundamentals and usage. The text allows maximum flexibility for instructors to customize their course around student abilities. Each chapter has been revised to incorporate the most up-to-date Internet coverage. In addition to providing the most comprehensive Web site for business communication students, the new edition retains Mary Ellen Guffey's highly acclaimed three-level approach to teaching course concepts. This unique feature allows students and instructors to measure their progress from basic concepts to more complex language issues.
Customer Reviews:
Excellent Textbook.......2006-12-20
I have been teaching English at the post-secondary level for seven years, and this is one of the best textbooks I have come across. Mary Ellen Guffey's explanations are straightforward, and her examples are relevant and easy to understand. In addition, there are multiple ways that students can practice on the Web or in their textbooks. This book has been invaluable to me and my students.
In fairly good condition.......2005-09-12
It was in fairly good condition and I got it at a reasonable amount of time. :)
Business English 7th Edition AUTHOR MARY ELLEN GUFFEY.......2002-02-27
THIS IS AN EXCELLENT TEXT BOOK.
Business English with Electronic Study INSTRUCTORS MANUAL.......2002-02-26
I WAS SENT THE WRONG BOOK.
Business English review.......2000-03-28
If you speak English, it does not mean that you do it right. This book guides you from the basic to more complex language structures, with a great deal of exercises to practice what you have learned. Besides, at the end of every chapter you can do a self-test in order to measure your performance, since the answers are included at the appendix.
Excellent for non-native English speakers. I give it 5 stars.
Book Description
In today's fast-paced work environment, where e-mail, fax machines, and FedEx have transformed the way people communicate, the ability to write succinctly and effectively on the job can mean the difference between gaining or losing business. Based on the belief that real world simulations of workplace writing situations provide the best opportunities for improvement, this book invites readers to consider actual relationships, situations, and the intangible elements that affect workplace writing. The tips and techniques offered in this book help readers develop critical thinking abilities in conjunction with occasions to practice realistic workplace writing. Individual scenarios of various lengths and levels of complexity provide abundant opportunities for readers to practice technical writing forms and learn about important principles. Technical writers, business people, writers and workers training for such positions.
Book Description
Integrating all elements of effective business communication, this all-in-one package blends information with technology, presented in an engaging multimedia environment. Numerous real-world examples and document critiques provide the means for learning grammar and business communication mechanics more effectively than any other book on the market today.
After an informative introduction that describes the foundations of business communications, this book covers such topics as: the three-step writing process (planning, writing, and completing business messages); brief business correspondence (letters, memos, e-mails, and instant messages); business reports and proposals; and employment messages. Comprehensive appendices for format and layout of documents and a handbook of grammar, mechanics, and usage round out this book.
A must-have reference book for anyone in a professional business office, this resource is also an excellent primer for those just entering the job market.
Customer Reviews:
My English book.......2007-02-17
This is a very helpful book on improving my english skills and how to write letters as well writing resume.
Business Communication Essentials and CD Package (2nd Edition).......2005-09-12
Best English/Writing Text I have used to date.
Book Description
Everything you need to create a business forecast that potential investors can embrace!
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.
With How to Write a Business Plan, you'll learn how to:
evaluate the profitability of your business idea
estimate operating expenses
prepare cash flow
create profit and loss forecasts
determine assets, liabilities and net worth
find potential sources of financing (up-to-date sources provided)
think first before borrowing from friends and relatives
present your plan to lenders and investors
How to Write a Business Plan now provides a CD-ROM with spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.
The 8th edition is completely updated, providing all-new resources, both online and off.
Download Description
"Author, teacher and financial manager Mike McKeever shows readers how to write the business plan and loan package necessary to finance a new or expanding business and make it work. He helps readers make realistic financial projections, develop effective marketing strategies and refine overall business goals. With How to Write a Business Plan, entrepreneurs learn how to: · evaluate the profitability of a business idea · estimate operating expenses · prepare cash flow, profit and loss forecasts · determine assets, liabilities and net worth · find potential sources of financing · think first before borrowing from friends and relatives · present your plan to lenders and investors"
Customer Reviews:
It's a step-by-step primer no entrepreneur should be without!.......2007-05-19
There are plenty of basic books on the market on how to write a business plan: but how many come branded with the Nolo Press badge of authoritative presentations; and how many provide an accompanying cd-rom with spreadsheets to help forecast cash flow, sales revenue and profit and loss - plus three sample business plans which can be plugged in and modified for personal needs? It's a step-by-step primer no entrepreneur should be without!
Diane C. Donovan
California Bookwatch
Writing Bankable Business Plan.......2007-05-16
The book is a step-by-step guide on how to write a practical business plan particularly for entrepreneur starting a business. The reader is guided through the interrelated elements of a typical plan. These elements are the mission, market, competition, self-evaluation, opportunities, objectives, strategies, programmes, goals, resources and financials. The book has several examples from actual strategic plans, making it easy for the reader to understand the subject fully. The course is easy to follow and will help you think through your business and come up with a bankable business plan.
This is a well-written and thorough self-help book that will lead you through the business plan writing process. After reading the book, its several examples and worksheets, you should be able to present a convincing business plan with well-laid out financials that should be convincing, understandable and impressive to banks and investors.
The book is an excellent companion for the entrepreneur that is well worth having.
Good starting point for the would-be entrepreneur.......2007-03-16
This book is a good starting point for the confused would-be entrepreneur... My business partner and I have taken numerous entrepreneurship classes and have mulled over a business opportunity for quite some time, however, we had a hard time putting our thoughts in writing. The book helped us create structure around our ideas and prompted us to research further certain areas. I have to admit - we did not read everything cover to cover... We skimmed through the finance-related chapters as we already had our own models (but I could see how these sections could be helpful to others).
I wish the author had covered the following topics: (1.) drawbacks and advantages of partnerships versus LLCs, (2.) intellectual property law (i.e., registering a trade mark) and (3.) funding options for socially responsible ventures.
Almost Addictive.......2006-08-27
While writing a business plan, I spent two intense weeks with this book, reading and writing furiously every day. I came to understand phrases that had eluded me such as cash flow, profit and loss forecast, and gross profit percentage. It took me step by step through the process using simple, highly readable language, and short and interesting examples. The tear out forms in the back for filling in numbers are invaluable, and for the first time, while filling in the profit and loss forecast, the term "bottom line" took on real significance. The author also includes other extensive resources for new business owners and an excellent index. Scattered throughout are axioms and pieces of advice that I found truly helpful. Whether I succeed with this business or not is still up in the air, but it won't be for lack of having a good business plan!
Easy steps for writing a business plan without need for software.......2005-10-02
I gravitated towards this book after realizing that my business idea did not fit easily within any of the prepackaged business plan software. The idea of writing the financial forcasting projections and tables on my own was quite daunting, but following this book I not only understood how to write the plan, but learned a great deal about small business financials in the process. I had use the software in the past and I had not learned a thing. Here, for the first time I actually understood why a good business plan is important, aside from being a tool for getting people to lend you money, as an actual tool to making the business work. I highly recommend this book to anybody that wants to learn a bit more about financial planning before setting out to accomplish their dream. Personally I am very grateful to have found this book, as it made a hard job easy to do. Thanks Mike, your book is a winner.
Book Description
Learn to report, write, and edit for online media with ONLINE JOURNALISM with InfoTrac®! Created specifically with the Internet in mind, this communication text will help you explore the writing opportunities associated with online media. Interviews with online professionals are included throughout the text to give you an idea of exactly what the job of the online journalist entails. A comprehensive Web site helps keep the book up to date and provides additional material, including sound clips of some of the book's interviewees.
Customer Reviews:
Helpful tool for student online journalists.......2006-02-21
I am currently a graduate student in a writing program, and my background is in journalism. While my goal is to write for travel magazines, I certainly need to have a good understanding of web writing, more knowledge about creating and keeping up a web page (especially for a future publication), and some idea of how my writing must look on that page when it's published.
I found this book to be quite useful for online journalism practices, and I appreciated the many real world applications that the author used. The author, Dr. Richard Craig, has much experience in journalism himself, and he enforces the common practices of good writing that all journalism students should keep in mind. He is very thorough, but go on and stick with him until the end of this book.
Dr. Craig's book may be outdated in a matter of years or less, but overall, this is still a very helpful and timely textbook. Read it, even if you don't have to for a class!
Extremely Informative but a Little Over the Top.......2006-02-15
Online Journalism: Reporting, Writing and Editing for New Media is an informative book that explains the difference in writing for traditional media/press and the Web. The book does a great job of explaining why writing is so different on the Web and it illustrates the types of things that one must do in order to get a job in this new and growing profession. Although the comparisons are very effective in showing this difference in the beginning chapters, it become very monotonous to explain these differences throughout the book. A few of the chapters become long and over analytical because of such comparisons - specifically the chapters on interviewing and searching for information. I think it would have been more effective to have one chapter that gives a background on traditional media and then move on instead of badgering the point that the two are different. However, that is not to say that I didn't learn a lot from this book about writing, because I did.
It is obvious by the way that the author writes that he has an extensive background in this field and really cares about sharing this information with others. This helps the book in many ways to get the important point across.
Book Description
WRITING FOR TELEVISION, RADIO, AND NEW MEDIA covers the principles, techniques, and approaches of writing for television, radio, and the Internet. This text includes unique coverage of writing for a variety of formats, including interviews, sports, advertisements, scripts and news. The consistent strengths of WRITING FOR TELEVISION, RADIO, AND NEW MEDIA have been its vast coverage of content, excellent organization, attention to form, and good examples.
Customer Reviews:
High price, good information but not worth it!.......2007-03-08
This was not worth the cost!!! It should be in hard cover for the price. Outrageous! One of the first times I felt like sending a book back.
Writing for Television, Radio, and New Media.......2000-06-20
This is the seventh edition of this book which, although apparently written as a text for use in college courses, actually serves very well for those of us who are interested in writing for special audiences, i.e., electronic media and video productions, etc. It's completely up to date and even a little ahead of itself, which is no mean feat in this age of rapid technology. I'm impressed with the way the writing principles and techniques are put across, but mostly with all the examples of what this kind of script should actually look like, on paper. Included are chapters on interviews and talk shows, corporate and children's programs, plays, everything. The book is quite expensive, but when I think about how much it will be referred to and constantly skimmed for new information, I can certainly justify the price. I am a creative writing teacher sometimes and a freelance writer all the time. As the author of The Complete Guide to Writers Groups, Conferences and Workshops (Wiley), I write the subsequent spin-off Ask Eileen column for iUniverse and America Online's Writers Club. I get tons of inquiries about how to write for the new interactive media and find this book a marvelous resource. It covers every aspect, leaves no stone unturned. I'm always referring to books on writers and writing and this one stands more than a cut above the rest. Oh, and one more thing,it's responsible. It doesn't pretend to be a quick-fix to making tons of money; it emphasizes professionalism in the best sense of the word. It's a fine investment, a fine, fine piece of work.
Books:
- Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
- Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
- Robert's Rules of Order Newly Revised in Brief (Roberts Rules of Order (in Brief))
- Secrets of Successful Speakers: How You Can Motivate, Captivate, and Persuade
- Send: The Essential Guide to Email for Office and Home
- Strategies for Successful Writing: A Rhetoric, Research Guide, Reader and Handbook (7th Edition)
- Style: The Basics of Clarity and Grace (2nd Edition)
- Style: The Basics of Clarity and Grace (2nd Edition)
- Successful Writing at Work
- Technical Communication
Books Index
Books Home
Recommended Books
- Harry Potter and the Order of the Phoenix
- This Way for the Gas, Ladies and Gentlemen
- Learning about Risk: Consumer and Worker Responses to Hazard Information
- Microeconomics: A Contemporary Introduction
- Streetsmart Guide to Valuing A Stock: The Savvy Investor's Key to Beating the Market
- Tripwire
- The Complete Book of Insurance: Understand the Coverage You Really Need
- History: Fiction or Science
- Planning World Cities: Globalization, Urban Governance and Policy Dilemmas
- Pacific Northwest Insect Management Handbook: 2000
Communications
| Skills
| Business & Investing
| Subjects
| Books
AP Stylebook and Briefing on Media Law (Associated Press Stylebook and Briefing on Media Law)
Exercise Workbook for Newsom/Haynes' Public Relations Writing: Form and Style (with InfoTrac), 7th
Public Relations Practices: Managerial Case Studies and Problems (6th Edition)
The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism)
Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
