Amazon.com
About the Authors:

Robert Scoble helps run Microsoft's Channel 9 Web site. He began his blog in 2000 and now has more than 3.5 million readers every year. Scoble's blog has earned acclaim in Fortune magazine, Fast Company, and The Economist.

Shel Israel played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems workstations.He's been an expert on innovation for more than twenty years.

An Excerpt from Naked Conversations:

Bloggings's Six Pillars: There are six key differences between blogging and any other communications channel. You can find any of them elsewhere. These are the Six Pillars of Blogging:

1. Publishable.Anyone can publish a blog.You can do it cheaply and post often. Each posting is instantly available worldwide.

2. Findable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.

3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.

4. Viral. Information often spreads faster through blogs than via a newsservice. No form of viral marketing matches the speed and efficiency of a blog.

5. Syndicatable. By clicking on an icon, you can get free "home delivery" of RSS- enabled blogs into your e-mail software. RSS lets you know when a blog you subscribe to is updated, saving you search time. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.

6. Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.

You can find each of these elements elsewhere. None is, in itself, all that remarkable. But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.

Other Blogging Books

Blogging For Dummies

Buzz Marketing with Blogs For Dummies

Publishing a Blog with Blogger

Book Description

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations.

According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line.

The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how:

• Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways.
• Blogging has changed the rules of communication and competition.
• You can launch an effective blogging strategy and the reasons why you should.

Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

Download Description

From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging According to these experts, blogs offer businesses something that has long been lacking in their communication with customers-meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. With a Foreword by Tom Peters, author of such business bibles as In Search of Excellence, this book uses more than 50 case histories to explain why blogging is an efficient and infinitely more credible method of business communication. Blogs are easily linked, allowing information to spread rapidly, and blog readers are active, not passive, participants in the communication. Business and marketing decision-makers will find themselves excited about the possibilities after just a few pages. Interviews with Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, Jonathan Schwartz of Sun Microsystems, and other prominent business leaders showcase how businesses are beginning to use blogs to connect with customers in new ways Explores how blogging has changed the rules of communication and competition Gives business owners the tools to launch an effective blogging strategy and the reasons why they should Robert Scoble (Redmond, WA) is a technical evangelist who helps run Microsoft's Channel 9 Web site. He is also the company's best-known blogger, whose blog is read by more than 3.5 million people annually and is the top-ranking business blog among Technorati's Top 100. Shel Israel (San Carlos, CA) has been a consultant for more than 20 years and played a key strategic role in introducing some of technology's most successful products, including PowerPoint, FileMaker, and Sun Microsystems' workstations.

Customer Reviews:

Very Helpful.......2007-08-09

As a novice blogger and blog reader, I found this book to be a very helpful initiation into the culture of blogging. While the authors can be a bit "preachy" at times, they do get their message across and I find that their views on what blogging is all about ring true.

If you are already out there in the blogosphere, you will probably not find anything new here. However, if you are just getting your start, and especially if your business is just getting its start in blogging, this is an important book to read.

Great book!.......2007-07-23

I'm really enjoying the book. I'm blogging for my company, and was very interested in the insights of these men. They offer far more than just blogging guidelines - they offer a window into how our communication styles have developed in the digital age, and how to serve our employers with our communications.

Great book - I'm recommending to friends.

Received quickly & in great condition.

Every Marketing person should read this book.......2007-06-01

Blogs are another way of marketing a company's products and services and drawing folks into the raison d'etre for the company doing certain things, or going in a certain direction. Websites offer information, but no dialog.
My take on this book is that .. this is a must read for every Marketing person. Blogs have a huge potential for making companies look human and help sell products.
The book is very 'straight from the heart'. You can see that all over the place :). These guys are really into blogging and passionately so.
The industry examples are very good. Google and Apple not encouraging blogging was a big surprise.

A Practical Guide to Corporate Blogging.......2007-04-07

Naked Conversations is an insightful guide to the phenomenon of corporate blogging. Robert Scoble and Shel Israel have taken the fundamental message of The Cluetrain Manifesto--the claim that `markets are conversations'--and explored its business implications. Less visionary than The Cluetrain Manifesto, Naked Conversations is far more practical and instructive. It's the kind of book that you could recommend to your boss if he wanted to know why he should encourage his employees to blog about work.

The authors put forward a convincing case that businesses large and small need to take blogging seriously. On the one hand, corporate blogging can provide excellent return on investment, particularly in terms of search engine rankings but also, less quantifiably, in shared community perceptions. On the other hand, ignoring the blogosphere or entering it without taking account of its culture risks injuring a company's credibility. A key point is that blogging, unlike traditional public relations, is as much or more about listening as it is about speaking.

The authors divide the book into three sections. The first provides a series of case studies exploring different aspects of corporate blogging. Scoble and Israel point to corporate (and national) culture as the major differentiator between companies which encourage blogging and those which do not. Some companies like Google and Apple have turned corporate secrecy into a competitive strategy. Others simply let the big boss blog, preferring not to allow the minions to express themselves in their own voices. Microsoft and Sun are among the forward-thinking corporations which recognize the public relations value of encouraging their employees to talk online about the products and ideas they care about. The second section gives very practical tips about how and how not to blog about business. The third section, which is the shortest, provides a broader perspective on the place of blogging among other emerging technologies and trends.

Robert Scoble did a tremendous job with Channel 9 while he was at Microsoft. His video interviews introduced me to the people building the technologies I use everyday. I now feel a kind of personal connection to Microsoft and its employees. This would never have happened through advertising and traditional public relations. It came as a result of letting employees speak publicly about what they are working on. Rather than thinking about the company as a `Borg,' I regard Microsoft as a collection of extremely interesting and creative individuals who also listen and respond to what others have to say about their products.

Naked Conversations is not a technical book about how to set up a blog. Rather, it's an introduction to the culture of blogging and how it contributes to business today. Clearly, anyone considering blogging about business will want to read this book first--not just to avoid getting `dooced'--but to gain the right perspective on the risks and returns of talking and listening to customers online.

Good ONE.......2007-03-28

I think the book is really good if you don't have read any book about blogs.
Just in this case, buy it.
Otherwise, just read blogs, do not need any book.
At least this is what I think.

Best Regards,

Average customer rating: Say It with charts Getting the point across Consider it part of a broad business education Say It With Charts: The Executive's Guide to Visual Communication helpful - nothing more need be said

Say It With Charts: The Executive's Guide to Visual Communication Gene Zelazny Manufacturer: McGraw-Hill ProductGroup: Book Binding: Hardcover Communications | Skills | Business & Investing | Subjects | Books Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books General | Business & Investing | Subjects | Books Leadership | Management & Leadership | Business & Investing | Subjects | Books Management | Management & Leadership | Business & Investing | Subjects | Books General | Marketing | Marketing & Sales | Business & Investing | Subjects | Books Public Relations | Marketing & Sales | Business & Investing | Subjects | Books Information Systems | Software Engineering | Computer Science | Computers & Internet | Subjects | Books General | Graphic Design | Computers & Internet | Subjects | Books All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books Computers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books Similar Items: Say it With Presentations, Revised & Expanded The McKinsey Mind: Understanding and Implementing the Problem-Solving Tools and Management Techniques of the World's Top Strategic Consulting Firm Say It with Presentations: How to Design and Deliver Successful Business Presentations The McKinsey Way Say It with Charts Workbook ASIN: 007136997X

Book Description

Step-by-step guide to creating compelling, memorable presentations

A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:

* How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
* Lettering size, color choice, appropriate chart types, and more
* Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

Customer Reviews:

Say It with charts.......2007-08-27

Very good as a quick guide for building presentations based on data and charts, but a little more information about when to use it type of chart would be very usefull

Getting the point across.......2006-03-02

As an equity analyst, consultant, and communication specialist, I saw - and made - dozens of colorful presentations with the best charts that excel can draw that simply didn't work.

After the failed presentation, a consultant or analyst who knows how to get his point across will draw a simple diagram or chart on a white board that will be far more convincing and effective than the entire PowerPoint presentation.

This book is for the person who wants to get point across.

Consider it part of a broad business education.......2005-10-25

When one considers the amount of time/money they spend on improving their job skills, it would seem obvious that a high-value read like 'Say it with Charts' would be worth some consideration. It provides a framework for using charts to your advantage- and not just within oral presentations. If anything, this book will increase your willingness to use charts to your advantage when selling an opinion. It forces the user to think about exactly what it is they are trying to say - and then produce a professional looking chart to relay that message.

Any edition will do - the content will not change with the times. The underlying principles can be quite powerful and can be the difference between a simple presentation and one which elicites praise.

Say It With Charts: The Executive's Guide to Visual Communication .......2005-10-24

The book is tremendous for anybody who wants to a make a presentation effective by making it easy to understand.

helpful - nothing more need be said.......2004-05-04

Full disclosure - I used to work at IBM and as an entry level consultant with an MBA there the first thing you are is the .ppt whipping post. That being said, the IBM training program covers many of the concepts from this book. Why?? Simple, they work. Is it the be all and end all? No. The only thing that can help you assemble good content is practice, practice, practice - with a healthy dose of constructive criticism from someone that knows what they are talking about. I just got through a days worth of presentations last Friday to one of the most senior technology people at a major government agency. All I can say is that I really, really, really wish that the people presenting before and after me had taken 5 mintues to review this book before getting in front of that crowd - it would have prevented some spectacular flamouts.

Average customer rating: Great Book - Get this one!!! Happy Book Little Green Book of Getting your Way If You Sell Something, Read This Book Fun and interesting

Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) Jeffrey Gitomer Manufacturer: FT Press ProductGroup: Book Binding: Hardcover General | Business & Investing | Subjects | Books General | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books Personal Transformation | Self-Help | Health, Mind & Body | Subjects | Books Similar Items: Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS (Jeffrey Gitomer's Little Books) Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books) Little Red Book of Selling: 12.5 Principles of Sales Greatness Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know ASIN: 0131576070

Customer Reviews:

Great Book - Get this one!!!.......2007-09-22

Jeffrey Gitomer knows his stuff ... I am a professional presenter and found this book very useful. I would recommend it to a friend ... and often do! :)

Happy Book.......2007-09-13

Gitomer has an entertaining - yet direct style that always makes me smile. His written word is as entertaining as his live presentations. This is a great book to share with your loved ones.. and your collegues! Quick read, entertaining and thought provoking.

Little Green Book of Getting your Way.......2007-09-07

I have bought several of this title and given them as gifts. When you want to know how to get your way in many situations and the right way to do it, this is the book. Big print, quick reading.

If You Sell Something, Read This Book.......2007-08-28

Jeffrey has written a number of books and this is one you should have if you have to sell anything to anybody. Lots of ideas, fun to read, and most importantly, the stuff works if you will just do it. I always like a person who practices what he preaches. Jeffrey does that. Read it and learn.

Fun and interesting.......2007-08-28

It is a cool little book loaded with practical sales advice. Everyone who has seen it at my house, has looked at it, and asked to borrow it. The ideas, though not original, are refressing non the less, and is a wonderful reminder of the most basic ways to manipulate without other people feeling that way.

Average customer rating: Step by step guide to creating and taking a product to market Get This Book Tremendous aid for understanding how to turn your new product idea into a successful business Informative and inspiring Amazing, Informational & A Must Have

The Mom Inventors Handbook: How to Turn Your Great Idea into the Next Big Thing Tamara Monosoff Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Communications | Skills | Business & Investing | Subjects | Books Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books General | Popular Economics | Business & Investing | Subjects | Books General | Business & Investing | Subjects | Books Product Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books Marketing | Small Business & Entrepreneurship | Business & Investing | Subjects | Books General | Intellectual Property | Law | Subjects | Books Parenting | Parenting & Families | Subjects | Books | Babies & Toddlers | Child Care | Discipline | Emotions & Feelings | General | Health & Nutrition | Morals & Responsibility | School-Age Children | Single Parents | Teenagers | Twins & Multiples General | Arts & Photography | Subjects | Books Similar Items: The Inventor's Bible: How to Market and License Your Brilliant Ideas Secrets of Millionaire Moms Mommy Millionaire: How I Turned My Kitchen Table Idea into a Million Dollars and How You Can, Too! How to License Your Million Dollar Idea: Everything You Need To Know To Turn a Simple Idea into a Million Dollar Payday, 2nd Edition Patents and How to Get One: A Practical Handbook ASIN: 0071458999

Book Description

The Mom Inventors Handbook. gives practical step-by- step advice for putting inspiration into action. The book takes inventors from idea development to marketing and sales covering everything from market research to prototype development, manufacturing and licensing and debunks some common myths. It simplifies the invention process; even providing stories from real mom inventors sharing their 'aha' moments and lessons learned.

Customer Reviews:

Step by step guide to creating and taking a product to market.......2007-07-27

Tamara works her way though all the steps for bringing a product to market. As the title would suggest her target audience is female but as a male I also found that it was very informative. She presents examples from her own work as well as that of others helping to show how varied and simple products really can be.

Get This Book.......2007-07-23

If you are an inventor or have thoughts about inventing a new product, do yourself a favor and BUY THIS BOOK. I created a product and recently launched my Web site to sell my invention, OnTray, on. This book was my road map throughout the whole process.
Laura Hamrick

Tremendous aid for understanding how to turn your new product idea into a successful business.......2006-06-10

I launched a new product line several years ago - learning a lot along the way. I am getting ready to launch a new line of products and decided to read this book. It was a tremendous resource! So many of the answers that I had to dig for and learn the hard (and expensive) way - are contained here in one easy to read book. I highly endorse it. It is also very motivational (as you read the stories of other people) that decided to take action and turn their idea into a successful business. Well worth the price. Very well written.

Informative and inspiring.......2006-03-12

Mom inventors wanting more info on what's involved in bringing a product to market will want to read this book. The book offers practical advice on researching your market, creating your product prototype, protecting your idea, manufacturing your product, and bringing your product to market.

What I like best about the book is that it features case studies and practical advice from real-life mom inventors.

There are also lots of helpful website links and other helpful resources at the back of the book -- very helpful for mom inventors who wish to do some additional research.

This is a terrific and inspiring book that will be very helpful to mom inventors at any stage of bringing an invention to market -- conception right through delivery.

Amazing, Informational & A Must Have.......2005-11-18

This book does it all for anyone wanting to create/invent a product that they hope to bring to market. Tamara shares in a very easy-to-read format her experiences, her expertise and saves the rest of us lots of time, energy and money. Her mistakes made along the way combined with her successes that continue to grow provide the reader with a wealth of knowledge about researching, developing, patenting, protecting, marketing (and more!) an idea/invention.

Pair this with the CD sets created by her dynamic and resourceful company mominventors.com, and you will walk away with knowledge you could not even get in business school! I wish I had read this three years ago when I first started my product line development. Thanks Tamara for sharing so freely and so generously to save the rest of us time and money!!!

Beth Butler
Creator of the BOCA BETH Program

Average customer rating: This book was not what I expected. simple & useful Call to Action: Secret Formulas to Improve Online Results A new must-have reference for online persuasive marketing. Very well written book, a "bible" for internet business owners

Call to Action: Secret Formulas to Improve Online Results Bryan Eisenberg , Jeffrey Eisenberg , and Lisa T. Davis Manufacturer: Thomas Nelson ProductGroup: Book Binding: Paperback Communications | Skills | Business & Investing | Subjects | Books General | Business & Investing | Subjects | Books Web Marketing | Business & Culture | Computers & Internet | Subjects | Books Similar Items: Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition Search Engine Optimization: An Hour a Day ASIN: 078521965X

Book Description

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."

Customer Reviews:

This book was not what I expected........2007-06-27

I am giving this book 2 stars because I thought it would be great, like Seth Godin or the Wizard of Ads books. I expected a book of "Secret Formulas" as the title says. Instead it felt like a well-written Website 101 book, 90% common sense plus a few good tips sprinkled in. No "oh wow" moments here. Big disappointment. Honestly, I kept reading page after page waiting for the meat, but it was just 2 pieces of bread.

simple & useful.......2007-01-13

I've just started to read this book, but only the first pages let me know I can learn lots of simple things that can improve my business.

It's very easy to understand, good explanations, and very simple but big ideas to work on.

Buy it! (...i promise you i'm not the author and not his mother..)Believe me.

Call to Action: Secret Formulas to Improve Online Results.......2007-01-10

This book is easy to read and has a wealth of good information on creating an e-commerce site that will sell products.

A new must-have reference for online persuasive marketing........2006-11-18

In a world full of books that promise to show you the way to that elusive, successful conversion metric this one delivers. It not only explains the fundamentals but gives you some real-world insight and know-how. It is well written and an easy read. I've marked this book up with more highlighter than in a college text book. Definitely worth every penny.

Very well written book, a "bible" for internet business owners.......2006-07-25

This book is for every decision maker of an Internet business that sells products or services online or offline.

It explains in very clear and non-technical fashion what to look out for when designing web pages and get visitors to do what you want them to do ... and things you should not do as well, something often forgotten when it comes to the question "How to improve the conversion of visitors to customers?"

You can trust the two of the foremost experts about this topic, Bryan and Jeffrey Eisenberg. The know and can prove it with tons of customers they helped to improve conversion via their professional service company with the name "Future Now".

You should also check their other books and the free goodies they offer on their Website. A fountain of knowledge.

Average customer rating: Fundraisers, buy this book The experience of presenting written in this book Best public speaking book ever Loaded with useful information The Key To Beyond Bullet Points

Presenting to Win: The Art of Telling Your Story Jerry Weissman Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback Communications | Skills | Business & Investing | Subjects | Books General | Skills | Business & Investing | Subjects | Books Running Meetings & Presentations | Skills | Business & Investing | Subjects | Books General | Business & Investing | Subjects | Books Operations Research | Management & Leadership | Business & Investing | Subjects | Books Marketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling General | Small Business & Entrepreneurship | Business & Investing | Subjects | Books Similar Items: In the Line of Fire: How to Handle Tough Questions...When It Counts Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other) How to Get Your Point Across in 30 Seconds or Less Knockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz Never Be Boring Again: Make Your Business Presentations Capture Attention, Inspire Action and Produce Results ASIN: 0131875108

Download Description

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump tho

Customer Reviews:

Fundraisers, buy this book.......2007-09-21

In fundraising, the basic exercise is called "making your case." Which is, you make an argument that persuades prospective donors to invest their philanthropic dollars in your particular mission or vision -- you hope. True, Jerry Weissman's book is intended for a traditional business audience; he learned his secrets coaching companies like Yahoo prepare for their IPOs. But don't be fooled by his for-profit credentials: this book is all about making your case effectively. And fundraisers desperately need to know the stuff that Jerry Weissman reveals here: how to tell your story so compellingly that buy-in is virtually guaranteed. If you're a fundraiser entering a capital campaign, save yourself the false starts: buy this book.

The experience of presenting written in this book.......2007-09-13

Excellent book. It's well written, with very good examples. You will recognize your mistakes and as myself you will probably improve your presenting skills.

Best public speaking book ever.......2007-09-03

This book is amazing to me because my employer requires that I read one book on communication skills/presentation skills each quarter. Well, I've worked for for more than five years so I've read more than 20 such books. The thing that shocked me about this book was how much new information it contained that I had never seen elsewhere. This books is really great for the long time public speaker... you'll get a lot out of it.

Loaded with useful information.......2007-05-14

This book is loaded with helpful advice on creating a great presentation. Even if you think you are great at presentations, this book will help you become even better.

The Key To Beyond Bullet Points.......2007-01-13

Do you want to make presentations described by Cliff Atkinson in Beyond Bullet Points but are having trouble with using storyboards and composing Acts I, II, & III? Jerry Weismman in Presenting to Win provides the structure to enable you to do that. Jerry is a craftsman and he presents his concepts very clearly and convincingly - he can actually do what he tells you to do! I provide training workshops some of which span three days. Each workshop is customized and I utilize PowerPoint to provide the visual part of the presentation. I haven't been able to totally eliminate bullet points for a presentation of that length - though I have dramatically reduced the number of them! Jerry's techniques for understanding and improving the mechanics of your presentation cover the last half of the book and have been equally valuable to me as the story telling portion which the first half.
If implementing Beyond Bullet Points is giving you trouble but you are convinced that the concept is the right one; then Presenting to Win is essential. Regardless, Presenting to Win can help you make clear, powerful presentations that enable your participants get to Point B!

Average customer rating: Thought it would be more.... The Ultimate Guide to Sales Letters Another powerful, practical book from Dan Great book with great ideas simplified A Fantastic Reference Guide

The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter) Dan S. Kennedy Manufacturer: Adams Media Corporation ProductGroup: Book Binding: Paperback General | Business & Investing | Subjects | Books General | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books Management | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books General | Reference | Business & Investing | Subjects | Books Writing | Reference | Business & Investing | Subjects | Books General | Reference | Subjects | Books Similar Items: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. No B.S. Direct Marketing: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses (No B.S.) No B.S. Sales Success: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners, Tough and Spirited Guide No B.S. Time Management for Entrepreneurs (No B.S. Series) No B.S. Wealth Attraction for Entrepreneurs (No B.S.) ASIN: 1593374992

Book Description

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:

The twelve best headline formulas

Strategies for building a customer base

Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

Customer Reviews:

Thought it would be more...........2007-09-26

It was ok but would have liked something more easy to adapt to my letters.

The Ultimate Guide to Sales Letters.......2007-09-19

This book is the only start for anyone who is interested in developing sales letters, that sell. There is a reason that Dan Kennedy is the guru of developing sales letters and other forms of copy.

In the book, Kennedy unleashes a lot of information in bits of detail which are easy to follow. The book is so well written that you can not help but excel at writing great sales letters by the end. There are many copies of very successful sales letters throughout the book to illustrate the strategies, tactics and techniques revealed. The content flows smoothly from chapter to chapter making this book an effortless read.

If you are interested in learning to write great sales letters, get this book first!

Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success

Another powerful, practical book from Dan.......2007-07-28

Have you ever spent hours writing the perfect sales letter, only to send it out and get little or no response? This information-packed book is sure to show you where you went wrong. And it takes you through all the basic steps and concepts that go into writing amazingly effective sales letters. Of course, there's no substitute for practice, but this book will get you off to a solid start.

Known as the "No B.S." guy, Dan Kennedy is a crack copywriter and consultant who regularly helps clients make millions of dollars. From my personal experience (and I have a shelf full of Dan Kennedy's stuff), all his books are worth their weight in gold. But be warned, he has a straight-up, slightly sarcastic style of communication that you either love or hate. Personally, I love it. And I confidently recommend anything and everything Dan Kennedy writes or sells.

Great book with great ideas simplified.......2007-06-23

This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.
What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.
I like this book because it is like AWAI's copywriting course condensed into one book.
Read this book today and start writing better copy.

A Fantastic Reference Guide.......2007-06-13

I received this book in the mail and read the whole thing in one night! It was a very practical, no-nonsense, reference guide. This one has it's own special place on my desk. Buy it!

Average customer rating: Only Dummies buy Goldmine Very Helpful When they say dummies, they mean dummies Straight talk for regular folks. Never a Dumb Buy "for Dummies"

GoldMine 6 for Dummies Joel Scott Manufacturer: For Dummies ProductGroup: Book Binding: Paperback Customer Service | Industries & Professions | Business & Investing | Subjects | Books Software Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books General | Business | Software | Computers & Internet | Subjects | Books General | Software | Computers & Internet | Subjects | Books General | Computers & Internet | Subjects | Books General | Databases | Computers & Internet | Subjects | Books Investing | Business & Investing | Bargain Books | Stores | Books All Amazon Upgrade | Amazon Upgrade | Stores | Books Business & Investing | Amazon Upgrade | Stores | Books Computers & Internet | Amazon Upgrade | Stores | Books For Dummies | Amazon Upgrade | Stores | Books Similar Items: GoldMine for Dummies GoldMine 8 For Dummies (For Dummies (Computer/Tech)) Crystal Reports 9 for Dummies Crystal Reports 10 For Dummies Complete Idiot's Guide to GoldMine 5 (Complete Idiot's Guide) ASIN: 0764508458

Book Description

* The fun and easy way to get the most out of GoldMine, the popular Customer Relationship Management (CRM) software
* Covers the new features and enhancements to GoldMine
* Discusses GoldMine essentials, such as building a contact database, tracking business activity, setting a work schedule, e-mailing and faxing, and creating reports and forecasts
* Demonstrates how to customize GoldMine, distribute information to a team, and utilize remote synchronization
* Author's company has been awarded GoldMine's prestigious Top 10 dealer status every year since 1996

Customer Reviews:

Only Dummies buy Goldmine.......2006-08-08

Used the product for years, and had nothing but database corruption and Goldsync synchronization problems. I like and use salesforce dot com. Goldmine is a company that has milked the database and not kept up with the times. Act! is also a stronger product. Goldmine's days are numbered, the database is still contact centric rather than account centric which makes it difficult to use in a business to business selling environment.

Very Helpful.......2005-08-12

The steps are easy to follow and now using more features on GoldMine. Has help simplify my records.

When they say dummies, they mean dummies.......2005-08-06

I was thinking this was going to be better than the manual or the help files. I thought wrong. I was hoping to get some insight to the technical side of GM. This is not that. Typically good dummies book - my low-ish rating is more my frustration in finding a technical GM reference.

Straight talk for regular folks........2005-08-06

Terrific, common-sense writing. As the Midwest's oldest public GoldMine training center, Publish or Perish, Inc. wouldn't be without it as a supplement for our professional training. If you want understandable how-to that's technically correct, and you're not a propeller-head, you really need this book!

Never a Dumb Buy "for Dummies" .......2005-07-22

I've been a fan of the "for Dummies" books for some time now. Although my exposure has only covered about a dozen titles, none of them disappoint.

GoldMine 6 is no exception. Perhaps some might think it dumb, I chose to purchase GoldMine 6 despite possessing GoldMine 5 by the same author...feeling confident that the information in "what's new in this release" would more than pay for the inevitable redundancy. It has, indeed.

Scott explains the use of GoldMine 6 in simple (not condescending) language, with a touch of humor and includes the all-important "bombs" alerting readers of potential loss of data or other pitfalls. He incorporates plenty of tips, sidebars and screenshots throughout the book. On occasion, I wish he would have gone into greater detail, but usually you can find enough direction in the software's online help to supplement the book's explanation.

An excellent buy.

Joanne F. Gucwa
President
Technology Management Associates, Inc.
Chicago

Average customer rating: Academically Sound Maximum incompetence.

Intercultural Competence: Interpersonal Communication Across Cultures (5th Edition) Myron W. Lustig , and Jolene Koester Manufacturer: Allyn & Bacon ProductGroup: Book Binding: Paperback General | Business & Investing | Subjects | Books Management | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books General | Social Sciences | Nonfiction | Subjects | Books Communication | Words & Language | Reference | Subjects | Books Linguistics | Words & Language | Reference | Subjects | Books General | Reference | Subjects | Books General | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books General | Arts & Photography | Subjects | Books All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books Arts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books Business & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books Nonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books Professional | Qualifying Textbooks - Fall 2007 | Stores | Books Reference | Qualifying Textbooks - Fall 2007 | Stores | Books Similar Items: Intercultural Communication: A Reader (with InfoTrac®) Multicultural Manners: Essential Rules of Etiquette for the 21st Century AmongUS: Essays on Identity, Belonging, and Intercultural Competence (2nd Edition) Gendered Lives (Wadsworth Series in Communication Studies) Different Games, Different Rules: Why Americans and Japanese Misunderstand Each Other ASIN: 020545352X

Book Description

Striking a unique balance between skills and theory, Intercultural Competence provides readers with the background and confidence to succeed in today's multi-cultural environment. Blending both the practical and the theoretical, the concrete and the abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover American multiculturalism as well as global cultural issues. For anyone interested in intercultural communication.

Customer Reviews:

Academically Sound.......2007-08-21

I have been teaching Intercultural Communication using this text (previous edition). After completing my MPhil in Intercultural Communication and being exposed to alot of texts in the field, I am still confident that this text is a very good introduction for college students. I have been teaching groups of students that are very diverse, with up to 14 different cultures at one time, and we always have fun with this book, because we are able to discuss the concepts very broadly. I still have to find a better book in its class.

Maximum incompetence........2004-05-28

Intercultural competence! What a totally inappropriate title for a book, especially when the subject matter is; view points of different cultures. Who gets to decide who is competent and who is not? Would one become competent after they read this book? People who do not agree with the authors, are they incompetent? After the initial shock of the title, I started reading this book, in fact I had to read the whole thing since it was the text book of a class that I was taking. Unfortunately the shock intensified. They define things that are not definable and they categorize things in the most reductionist and mechanistic fashion. Not only that but they don't even use English properly. They ask a question about apples and then give an answer about oranges, not realizing that the question has really no answer and should not be asked to begin with. This book is supposed to be about different points of view but there is nothing in it that would make one understand other cultures. It is all about the extremely narrow and linear point of view of the authors. They explain the simplest concepts in the most convoluted way possible but in reality the information is extremely superficial. They basically name and categorize things and consider them understood. After a few weeks our class turned into 'lets find out how wrong the authors are' class. I must admit after that it was kind of fun. When I asked my teacher as to why she chose this book, thinking perhaps I am missing something, her answer was "because it seems to be quite popular"! So now we are reading books not because of their content but because of their popularity. What a disappointment.

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