Book Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Customer Reviews:
Creative Thinkerer.......2007-09-07
It's a hard book to pigeonhole, as you can tell from the other reviews. It's quite applicable to people in agency life, but it's by no means an ad-person's book. If your life involves coming up with creative ideas and convincing other people to buy into them, it's very worth your time. Yeah, there are some tangents, most are diversions to make a point. Every 10-15 pages I tagged things I want to return to later to put to use. Lots of good thought-starters about what to do (and perhaps more importantly what to leave out) to get people excited about your ideas.
The Art of Presenting to People.......2007-06-23
Advertising is a people business, I guess, so is canabalism. This book centres you back to the concept that presenting is persuading, selling and entertaining. Do your homework, prepare and enlighten. I use to work in advertising, but now sell jobs for the army. I have taken what he has expressed on board and used to my advantage. I no longer present by 'Death by Light Pro', but engage my audience and use Jon Steels suggestions to help my candidates make informed decissions. Thank you Mr Steel. I reconmend this book for all in business.
A big favor..........2007-03-07
Jon Steel did us all a great favor. A great favor to business people. A great favor to presenters and those who must sit through those presentations.
This book makes you realize things you wouldn't think about when preparing for a presentation. It helps you understand that everything you say during a presentation must reflect what your big idea is. It would make us approach presentations differently. Presentations are conversations. Hey, we are presenting to real people! Let's treat them as such...
It is clear that the goal of this book is to make us all better idea-sellers, not only in the field of advertising. Jon Steel writes some great "to-do" lists, suggesting the best ways to approach certain situations. However, those "to-do" lists are backed up with personal experiences that make this book much more enjoyable and easy to read.
From the mentioning of Bill Clinton's presidential campaign, OJ Simpson's trial and "The Perfect Pitch" - London 2012 Olympic bid presentation - this book shows that good presentations not only win new businesses...
Re-discovering the art of engaging storytelling .......2006-12-18
Jon Steel is a rare breed of truly smart, creative thinkers. Though originally from an advertising background, The Perfect Pitch is by no means simply an "advertising book." It is a book about ideas and how to sell them, regardless of your business.
Jon believes that in business we all too often hide behind boring Powerpoint slides as it is easier to simply read from a slide than it is to step out and actually engage with your audience. He believes in finding an active insight from which to base the strategy and thinking and from there, developing an engaging and motivating story.
Essentially in a pitch situation you have a limited period of time to connect with your audience and involve them in the story you are telling. It's not about animated slides or embedded video links.
William Goldman, the scriptwriter, has a very similar premise in Adventures In the Screen Trade. He too talks about the critical importance of the pitch (in his case, pitches for movies) Goldman highlights the importance of finding the hook that captivates and motivates your audience.
Having had the pleasure of working with Jon, in fact on one of the pitches that he references in the book, it is fair to say that he practises what he preaches. The advice he gives is refreshingly free from jargon and rooted in simple common-sense that sometimes we can forget.
This book is an essential tool for anyone who is ever in pitch situations with their clients.
More than an anti-powerpoint rant.......2006-11-12
It would be easy to dismiss (or embrace) Jon Steel's book as a tirade against powerpoint. To say that at worst it's nothing more than a tirade against the poor use of a presentation tool (actual clip art died around the same time as the Queen Mother didn't it?) and that at best that it's an intelligent attack on a tool that has changed the way that we think. Both arguments miss the point. Yes turning Winston Churchill's best speech into PowerPoint is the highlight of this book but it's one point amongst many.
What this book seems to me to be about is creating the space, time and atmosphere needed to think. Whether that means taking a sledgehammer to your blackberry or your officemates to a baseball game the message remains the same - you win business when you have better ideas than other people; and you have better ideas than other people when you allow your subconscious to do some of the work.
Yes the book occasionally meandors, but then so do the best brains. Yes it draws on personal experience, yes it works its way through some seemingly unconnected thoughts, returning to connect only some of them - but then isn't that the central argument in the book. It's the curious mind that wins the day.
So whilst this isn't a bullet pointed, Donald Trump-esque WIN. AT. ALL. COSTS. BY. DOING. IT. THE. BILLIONAIRE. WAY. ! ! ! ! kind of book it is a kinder, gentler, more human, more nuanced and ultimately more insightful peek behind the curtain of big business and what it takes to get the people with the big bucks to buy your ideas.
Perfect Pitch may not be the book that thrusting young American execs may think that they need, it won't be on the shelves of any of the 'contenders' on The Apprentice - which is why so many of their ideas will be as predictable as their hairstyles.
recommended
Book Description
When a company decides to make a major organizational changewhether it's a new emphasis on customer service, quality management, restructuring or downsizingmanagers must get the message through to front-line employees, and enlist their support...or the changes will create more turmoil than progress.
Written for busy managers at all levels, Communicating Change offers specific prescriptions for effecting successful change centered around three guiding principles:
- Conveying the message through supervisors
- Communicating face-to-face
- Making the changes relevant to each work area
In addition, a variety of helpful forms, checklists, sample communications, and surveys help managers to quickly put these principles into action.
Customer Reviews:
common sense communication improvements.......2007-01-18
I work as a Communications Specialist... sounds impressive, but really it is all about listening...and this book gives real world examples and steps for improving how you communicate change in your company. Perhaps I enjoy it because it supports my own theory that a chat or memo from the CEO is nice, but who is the guy/woman? really?...the immediate supervisor is the one I interact with everyday... that person is the key to clear communication and the conduit to change.
This is an easy-to-read book, presenting clear practical solutions.
Packed with Knowledge !.......2005-02-23
Nearly every CEO of a large corporation believes that words directly from his or her mouth will inspire front-line employees. Five decades of research show just the opposite, explain consultants and authors T.J. and Sandar Larkin. Their investigations emphasize the importance of communicating change through low-level supervisors, a group that has more credibility with front-line workers. They maintain that CEOs must go beyond simply telling supervisors what to do; they must also listen to these key employees and empower them by taking their suggestions seriously. The authors provide plenty of real-world examples to bolster their case. We recommend this clearly constructed argument to CEOs and to anyone charged with communicating with large numbers of employees. This engaging treatise, a classic, is ready to persuade its next crop of managers.
Good reference.......2003-11-22
My line of consulting has a lot to do with change management and communicating change so this was a good book to refer to for additional ideas and tools for the toolkit. One of the chapters that sticks out in my mind is the one that talks to how people prefer to hear certain types of messages (e.g. from their direct mananger, through an email, at an all hands meeting etc) The author uses actual data from surveys to back up his ideas which I fpund helpful - not only in helping me recommend certain vehicles for communication but also convincing others. Good resource.
A superb book.......2000-06-11
I'm an academic--a professor of corporate communication--and this is one of the few books I recommend to students in this area. Larkin bases every one of his assertions on applied research in organizational communication--very refreshing from the "I did it in my organization, so it must work in your company" perspective of most business authors. Larkin also completely shatters myths around traditional corporate communication practices (e.g. the executive should communicate directly to employees around major change areas), and bases such assertions on research in the area *plus* his own consulting experience (of which he has a great deal). My students also loved this book. If you buy one book on employee/corporate communication, this is the one.
Breath of fresh air.......1999-12-22
After years of being force-fed communications theories that didn't work, it was a real joy to see reality documented. The solutions presented are too simple to be acceptable to anyone more interested in documenting "quality" than running a business. These "rules" help: they work in practice (when was the last time you heard that about a communications theory?): and they will change your world.
Customer Reviews:
Finally a Speech Book for Geeks !.......2000-12-01
There is no passion to write an excellent book here. It might be a good book for geeks. Perhaps Chapter 4 (Engaging Audience) is the reason that I am left with this feeling. That chapter is particularly shallow. Or may be because the author Jefff Slutsky uses the powerful phrase "street fighter" so banally. The book is often very superficial in its advise. Just one example at bottom of page 30. "Humor should be funny." The title of this books touts three objectives. Overcoming fear is one of them. It never gets around to fear in any meaningful way. It is an easy book to read but partly because it does not get intense about any subject. This is a good book if you are going to be talking to very conventional run of the mill crowds where you can be contrived and shallow because you are not going to develop into a great speaker. If you address high powered people this is not the book for you. Co-author Michael Aun won the Toastmasters International championship in 1978. I have listened to this speech several times and it is greatness. Just to be a finalist is a glory--ardently admired. To win is beyond my ability to extol sufficient respect. Their are many good points to this book but they are found in quiet little places and if you have read a number of books on speaking this book can be read to advantage.
OK if you're promoting seminars..........2000-03-24
This book seems to be more directed at those who wish to promote themselves through public speaking. For the rest of us who just want some good, straightforward information on how to become better at speaking in front of a large group, it falls short.
This book gets straight to the point with tips you can use........1996-12-13
Michael Aun and Jeff Slutsky deliver a practical guide to using the skill of speaking to move your business forward, whether you're a speaker or not. A lot of great information packed into an easy read. David DeCurtis, Executive Vice President, Enanti Corporation
Amazon.com
Even if you fervently disagree with the party bias they tout proudly and often, you probably concur that Democratic political consultants Paul Begala and James Carville know what it takes to craft a winning strategy. In Buck Up, Suck Up... and Come Back When You Foul Up, the two lay out 12 of the rules they developed while separately and jointly masterminding some of the hottest political races in recent years. And with entertaining and enlightening behind-the-scenes anecdotes drawn from both effective and futile experiences along the campaign trail--most notably their work with Bill Clinton during his two presidential terms--Begala and Carville present a practical course that can be followed in business as well as politics. "If the audience you're trying to reach is smaller than the one hundred million voters we spend our time trying to reach," they write, "we believe these lessons are even more important because your target audience is even more sophisticated, even more interested, even more up-to-the-minute."
At first glance, some rules appear blatantly obvious ("Don't Quit," "Turn Weakness into Strength") and some intentionally controversial ("Kiss Ass," "Know How to Recover When You Really Screw Up"). But, in their explanations, the relevancy and potential application of each consistently comes through. For example, in "Frame the Debate," they note how Ronald Reagan controlled the agenda in his 1980 challenge to Jimmy Carter through early attacks on the incumbent's most unpopular policies--showing precisely why "military strategists know that most battles are won ... by the side that determines where, when and how an engagement is fought." Likewise, in "Know How to Communicate," they bring five tips (tell a story, be brief, be emotional, be unique, be relevant) to life by explaining how their use aided campaigns for Hillary Clinton, Tony Blair, and others. The result, while perhaps too profane for some and definitely not Republican-friendly despite its grudging acknowledgment of a few masterful GOP performances, is nonetheless uniformly readable and genuinely practical. --Howard Rothman
Book Description
The political strategists who directed the Clinton campaign's War Room reveal the lessons and secrets from their hard-fought battles -- and how to use these highly effective strategies for success in business and everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit," some comic, like "Kiss Ass," and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience:
• Find out how Carville's mother used a bass boat to "frame the debate" in
selling encyclopedias.
• Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.
• Discover what success secret Hillary Rodham Clinton and Tom DeLay share.
• And much more.
Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.
Customer Reviews:
Left a bad impression .......2007-06-29
It has been quite some time since I read this book and my review may not be fair since I have lost respect for Carville due to his poor speech at the Speaker Series. Yet, my impression now is that the book was simplistic with few insights. Except for a reinforcement of common sense there is little need to read this book.
Marketing for Marvels and Mavens.......2006-11-04
This is a must read for anyone who fancies themselves as a marketer. Common sense-based practicalities prevail in this quick, sharp and witty read.
There is just too much mediocrity masquerading as best practices. Here are two masters of communication who cut to the quick and leave an indelible impression.
Like a great caramel, this is a sticky, rich experience.
Reviews by Nan Kilar and Bobby Miller.......2006-04-13
This is a book by authors who put reality before party. Still, I don't know who Carville thinks he's fooling when he describes George W. Bush as a buffoon; he knows better. Bush is playing a part that was scripted by some of the best scriptwriters in the business. And he's giving an academy award performance.
These two authors are right about one thing for sure. The Moral Majority elected and re-elected a man who epitomizes the word Christian. With the blood of thousands on his hands, the missaporation of billions of tax dollars and a tongue that has told one needless lie after another, George W. Bush arrogantly parades around apparently proud of the fact that he has become the second most hated man to live in the last two hundred years. He appears unconcerned about tossing away a unique opportunity to represent America at her best instead of at her very worse. I cannot hate Bush for pitying him.
"Three great forces rule the world: stupidity, fear and greed." --Albert Einstein
Yawn! More of the same dribble........2006-01-21
You'd think these guys would run out of ignorant statements and wildly inaacurate predictions. Not these two.
With a combined I.Q. equal to that of an orange dish rag, Begala and Carville offer nothing new, nothing interesting, and nothing compelling. Neither have for years.
If it were not for the accidental presidency of a piece of white trash named Willie Clinton, both of these guys would be flipping burgers.
I really liked this book, certain chapters especially........2006-01-19
My wife gave this to me for Christmas. I loved it! It's not perfect, but some of the chapters are gems: strategy vs. tactics, how to communicate, and frame the debate. Those chapters alone are worth the price of admission! They're not very precise or technical, but that's the beauty of this book. They've honed it down to the simplicty on the OTHER side of complexity. That takes genius. It also helps that my politics happen to line up nicely with theirs.
Book Description
Say The Right Thing--In Any Business or Social Situation! Each year thousands of executives pack Dianna Booher's seminars to learn to express themselves more clearly and confidently at work and at play. Now this master communicator has distilled over 600 of her proven speaking and listening tips into a single fast-access primer--one that can help you think on your feet, organize your ideas for impact, build credibility and loyalty, and instantly answer questions from customers. . .bosses. . .coworkers. . .even your spouse! With Communicate With Confidence You'll develop the skill to: win people over to your ideas; hold your own in meetings; give--and get--advice; say ``No'' without hurt feelings; criticize without crippling; resolve conflicts without blows; respond to insults and abuse; talk across gender line--and more!
Customer Reviews:
Thorough and Detailed.......2007-01-02
This is a thorough and detailed book which covers a wide range of tips that you should find useful and important in enhancing your communication skills. The book covers all the critical aspects of communication including the communication process, the need for effective, active listening, verbal, non-verbal and writing skills, being assertive, effective negotiations, effective public speaking and presentations, among others.
Most of us are poor listeners, as we tend to listen with intent to response rather than to understand what the speaker is really communicating to us. With self-control and discipline, the book gives us tips that we can follow to be effective and active listeners.
This is a self-help that is easy to read and understand and follow. It has a lot of tips and practical advice that should help you change to become a more effective communicator.
Comprehensive Compendium of 1042 Communication Tips.......2006-06-20
A comprehensive compendium of 1042 tips belonging on every committed communicator's reference shelf. Whether a neophyte or accomplished communicator, you will find a useful tip or reminder, each time you open this book.
Easy to Read.......2006-02-24
Dianna Booher writes with clarity and detail, and her book is so easy to read. We're all communicating in one way or another, and Dianna's insights are extremely valuable. You also might learn something about yourself as a listener. I highly recommend this book.
Essential for anyone.......2002-12-25
While this book has a business focus, there are many techniques shown that can be used in all facets of life - in the family, with friends, or in organizations and sports teams. It's a huge (1000+) list of tips for various situations. How do you deal with someone who's not pulling their weight? You don't have to be a manager at work - you can have unresponsive kids, friends who take much more than they give, and committee members who are just along for the ride.
All the points are obvious, but in real life we forget, communicate badly, and then make a bad situation worse. This book has the sort of information that someone gives you when they say, "In that situation I always do . . ." and you could hit yourself for not thinking of it at the time. If you read and re-read this book you'll begin to have these ideas when you need them, not afterward.
The tip formula is excellent. Too many books try to put ideas across in ordinary text and become confusing and unclear. Each tip and its supporting text is complete. You won't be left wondering what the author meant.
I teach people to make presentations and there is plenty here I intend to pass along. My order is in for Booher's forthcoming "Speak With Confidence," because if it's even half as good as this book, it will be invaluable.
One last thought. Think about the times you didn't communicate that well. Think about the stress, the bad relations with other people, and all the negative things that resulted. Now look at the price of this book. Isn't it worth that price just to communicate effectively one time, let alone all the times this book will save the day?
RIP OFF.......2002-02-18
The only thing exciting about the book is the title. I could not wait to get the book and read it. I can't remember being this disappointed in a book - ever. There is nothing of any value in this - just warmed over hyperbole. I am so po'd that I wasted money on this rip off.
Book Description
Business growth is becoming increasingly dependent on partnerships, joint ventures, and other strategic alliances. Consequently, the ability of professionals to articulate their ideas well to others has become increasingly essential. How to Prepare, Stage, and Deliver Winning Presentations, now in a thoroughly updated edition, gives readers a proven and practical approach to increase their knowledge, capabilities, confidence, and success. The book provides proven, practical advice on communicating essential information when it matters most. Readers will learn how to:
* Make their case using persuasive supporting materials that illuminate and inspire * Win over audiences with sound strategy, organization, and persuasive evidence * Use visual aids using current technologies such as computer graphics, LCD projectors, and Web-interactive methods * Create a positive impression through voice, language, and nonverbal impressions
This is an essential book for all professionals seeking to influence decision makers, win contracts, and enhance their careers.
Customer Reviews:
A "Must-Read" for Presenters!.......2007-08-04
Thomas Leech's book, How to Prepare, Stage and Deliver Winning Presentations, 3rd Edition, is a 'must read' for any presenter. It applies to all speaking forums - large or small (customers, corporate, Board of Directors, employees and even informal team meetings). The "15 fundamentals" make it easy to learn, practice and refine your skills, resulting in improved, successful presentations.
Best and most complete book on business presentations.......2001-12-16
Thomas Leech is a nationally known consultant on presentation making. In this book he distills his years of experience into a single volume of useful information. The book is packed with tremendously valuable information to make sure that your presentation is a winner.
No stone is left unturned as he goes through a complete system for creating the presentation. Not only are the technical aspects discussed but also gauging your audience and customizing your presentation to meet the needs of the audience. He even covers special problems in presentation such as an international presentation.
This is the best book on putting together a successful presentation that I have seen. Whether you are presenting an position internally to change the direction of a business or externally to generate new business this book is extremely useful. For generating additional business and presentations to potential customers I would recommend using it in combination with Tom Sant's book on Proposal writing. A winning presentation and a winning proposal results in winning business.
Best book I have read on the subject........1999-10-26
While working on an assignment for a graduate level managerial communications class, I browsed several books on business presentations. Mr. Leech's book was the one I chose to use. It provides a wealth of information, while being very readable. Reading this book added to the knowledge I gained from the class. This book will become a valuble part of my business library.
Book Description
The Architect's Essentials of Professional Practice Series provides substantive information on the business of architecture and its affiliated professions to maintain and improve the quality of the professional and business environment.
Architects and designers are usually required to prepare and submit proposals in order to secure new business and the success of these proposals has a direct impact on the success or failure of any given firm.
- Architectural firms spend an average of £'000s preparing proposals. This guide offers full coverage of how to create a proposal that will get the job
- Looks at how to personalise proposals as well as effectively targetting it to maximise success rates
Book Description
Based on the proposal-writing system used at A. T. Kearney and KPMG Peat Marwick, this book features work sheets and other tools for moving "buyers" from concept to acceptance. Thoroughly updated, the second edition includes many new examples and scenarios, chapters on fees and collaboration, and new sections on "voice" and presentation.
Customer Reviews:
Good overall reference material.......2007-02-03
This book is similar to others on the topic so if you have one book on writing proposals then some of the information will be redundant but a good book to have in your reference library.
Overall an easy read and places the process in a logical progression.
Excellent book.......2003-12-09
I had no idea how to write a business proposal. I followed this book to the tee...I now write major proposals for my company and my proposal kicked the ass of a couple of MBA's. There were a lot of red faces when I showed up my with version of a proposal. I essentially went from having no idea how to write a proposal to setting the bar on how to write a proposal, thanks to this excellent book.
Like Eating Your Vegatables..........2003-07-23
This book is really good for you... just like eating your vegatables. Unfortunately, its not easily digested. This book provides a great method of preparing strategic proposals. The method is largely based on the Mento "Pyramid Principle" a book which is itself not an easy read (however, it is required reading at McKinsey, BCG, and other major strategy consulting firms. This fact should tell you instantly just how powerful a concept it is). However, if you're willing to hold your nose and chew slowly (I'm not willing to give up on the "eat your vegatables" analogy just yet), you and your proposals will be much more competitive. Since the book is far from an easy read, I'd suggest that you tackle it chapter-by-chapter with some time for rest and contemplation in between (divide it into "bite-sized" pieces, in other words). If you're looking for fast-food proposal fair, I'd like to suggest Robert Kantin's "Proposal Kit For Dummies" which, despite the title, is a terrific book on proposal writing for professionals -- particularly consultants. Overall grade: A-/B+.
An Author Responds.......2003-05-23
Since my book is mentioned in a couple of these reviews, I thought I would respond.
I used Rich Freed's book for years in my consulting practice and MBA classes. It's a great book, and I *highly* recommend it. It's clearly one of the best treatments on writing business proposals available.
But comparing my book on proposals to Freed's is like comparing apples and oranges. My book is aimed at people who work in scientific and technical disciplines. Freed's book is written toward business applications. These two books are designed to work in two completely different arenas.
Buy this book. As an experienced proposal writer and consultant, I believe it's the best book on writing business proposals. It's truly innovative, and it offers wonderful strategies for winning contracts in highly competitive business environments.
The 2nd Edition Rocks.......2003-05-10
The first edition of this books is, as the former editor of Consultants' News remarks, "The most comprehensive treatment we've seen," and the second edition is even better, including (for example) important discussions on fees and collaboration. Most important, this book is about far more than writing business proposals. David Maister-like in spirit, it's a superior treatment about how to sell professional services. Although it addresses business proposals, most of the content is important for writing other proposals as well, but like most successful books on proposal writing, it focuses on one of the sub-genres, unlike more general treatments (Johnson-Sheehan's comes to mind) that in their attempts to focus on all proposals, do a poor job of treating specific kinds.
Book Description
How does a company constantly win more business than its rivals? A key factor is the ability to create proposals that outshine those from even the strongest competitors. Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond "this is what we do" documents in favor of customer-centered offers that highlight the tangible benefits your company offers. This powerful process offers tools and techniques that will let any firm:* assess their "winner or loser" proposal status and take proactive steps to become a winner* address the "Big Four" questions that a proposal must answer to be successful* create "A+" proposals in less time with less wasted effort via a simple, repeatable process* neutralize the issue of price when the firm is not the low-price providerPowerful Proposals takes readers step by step through designing executive summaries, writing themes, and generating the text. There is also valuable information on strategy, graphics, callouts, and other visual elements.
Customer Reviews:
Highly Recommended!.......2005-04-26
Writing a response to a Request for Proposal (RFP) may seem just like any other writing project, unless you know how technical and demanding the process can be. Successful proposals require a deliberate focused effort, especially when winning or losing a bid can mean corporate success or financial doom. Authors David G. Pugh and Terry R. Bacon do a solid job of presenting the challenges and processes involved in drafting winning proposals. They explain what happens before and after a proposal is submitted and even provide excerpts from winning proposals, timetables, review questions and team task assignments. The material is so solid that you'll wish for more war stories, but that omission does not detract from this valuable book. We highly recommend it and find it very useful for people and teams who want to write proposals that bring home the Bacon (and Pugh).
Book Description
B> This book provides readers with an overview of proposal writing today—along with the issues that influence the resources and methods used to develop them. A focus on the real-world of business presents further insight and guidance in acquiring the basic skills, and some advanced, in creating any type of proposal. Chapter topics include marketing strategy, writing, graphics, sales letters and the executive summary, formal and informal documents, reviews, and editing. For the skilled professionals already in this field, affecting the bottom-line profit of their companies, seeking additional training or a valuable reference for producing persuasive and winning proposals.
Customer Reviews:
In a Nutshell...........2002-07-02
If you need a crash course in proposal writing.... or want a marvelous resource book on the subject, this is it. It covers every topic - quickly, concisely and thoroughly - with loads of great graphics and charts. I have read dozens of books on the subject and this is, by far, the best I have come across to date!
Books:
- Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
- Positioning: The Battle for Your Mind
- Powerful Conversations: How High Impact Leaders Communicate
- Powerful Conversations: How High Impact Leaders Communicate
- PowerPoint 2003 for Dummies
- Pricing Photography: The Complete Guide to Assignment & Stock Prices
- Professional Community Server
- Public Relations Writing: Form and Style (with InfoTrac®)
- Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
- Retreats That Work: Everything You Need to Know About Planning and Leading Great Offsites (Pfeiffer Essential Resources for Training and HR Professiona)
Books Index
Books Home
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