Book Description
Well-known author and consultant Howard Shenson shows consultants, educators and trainers how to enter and flourish in the lucrative and fast-growing seminar business--an estimated 3-to-4 billion industry. Covers everything from choosing a topic and developing a program to targeting a market, pricing and promotion. Provides practical details on selecting facilities, writing brochures, advertising, using direct mail, add-on materials and much more. Features checklists, tables and sample forms that help make planning easy and efficient.
Customer Reviews:
Very dated.......2007-07-30
While this book gives a good starting point for a seminar newbie, it is quite hampered by its dated material. All statistics and pricing examples are from the late 1980's. There is no recognition anywhere in the book that the Internet exists, PowerPoint can be used in presentations, etc. For instance, you are warned against using carbon copy paper. Hello? Good in 1990, but needs a serious and thorough updating to reflect current trends and technologies.
Dated but very good.......2006-06-26
This is a good introductory book for those that need to develop and promote successful seminars and workshops. The book covers what one needs to know about developing a program, market testing, setting the right fees, marketing, promotion, advertising and publicity. The reader is provided with useful practical tips and advice that I have used to good effect.
The book is well written in simple English that is easy to follow and understand. Despite the book being a bit dated, the advice it provides is still relevant and very useful and practical. Even the veteran has something to learn from this excellent book.
Those who wish to capitalize on the growing business of seminars, workshops, conferences and training classes are recommended to read this book for guidance and directions.
Very good service........2005-09-17
Book was sent in a timely manner and I received it in good shape. Thanks.
Great information.......2004-06-23
This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.
Early in my business I provided "public" seminars and this book provided some great advice and tips.
Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)
Reference Only.......2002-03-27
This book has lots of really good information. This is a great reference tool.
Book Description
"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."
Customer Reviews:
A couple of points ... .......2004-07-22
First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).
A Must Buy -.......2004-01-20
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
must-read A-to-Z resource for e-newsletter publishers.......2003-11-11
This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
What a Tiny Book! Is That All There Is To It?.......2003-07-15
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Terrific!.......2003-05-22
Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. What i liked most is Michael's emphasis on relationship and content in being successful and breaking from the pack. A clear, funny and useful book.
Book Description
Create an effective, comprehensive communications strategy in an age of information overload
Fax, e-mail, 1-800 numbers, the Internet, infotainment—with so many new and traditional media available, it should be easy for a nonprofit to connect with its constituents. Yet each new technology brings new challenges, adding more messages, more voices, and more information to the clamor. Nonprofits now have to compete harder than ever to win the attention of a media-jaded public. That's why it is crucial that today's nonprofits develop comprehensive, coordinated communications plans that are detailed enough to cover all the bases, yet flexible enough to compensate for the unexpected. Strategic Communications for Nonprofit Organizations shows you how.
In this book, Janel Radtke introduces all-important communications concepts and issues in plain English. Taking a wholly practical, in-the-trenches approach, she combines expert insights, real-life case studies, and clear, step-by-step instructions to demonstrate nonprofit communications strategies that work. She provides:
- An easy-to-follow, 7-step program for developing a comprehensive, multifaceted communications plan
- A disk containing all the worksheets, forms, surveys, and self-assessment tools you need to create a total communications plan
- Techniques for matching the message with the medium and for adapting both to specific purposes, such as fund-raising, advocacy, public education, PR, and more
Strategic Communications for Nonprofit Organizations helps you coordinate and streamline communications efforts. It provides proven techniques for guaranteeing that you send the right message to each constituency group or audience, and that you hit your mark every time.
Customer Reviews:
Radtke hits the mark.......2000-12-04
Radtke takes a generally vague term "P.R" and makes specific, detailed entry ways that prove essential in the creation of a public relations framework. The text concentrates on breaking up tasks into manageable units from the creation of the perfect mission statement to completion of an internal audit. The internal audit is a great example of the way Radtke approaches every angle of the P.R. question; Radtke isn't just focused on demographics (or psychographics or geographics--all are explained here) or target audiences but she also encourages readers to investigate the inner workings of their specific organization. By examining the specific organization (from the number of phones to the personality of the staff) Radtke helps you design the most appropriate plan for your non-profit group. The accompanying C.D. helps you utilize the detailed models in the text and it's terribly easy to use, making the learning process much more fun. My only complaint would be that the information presented is a bit dense, making steady reading somewhat difficult. However, I reccomend Lawrence Wallack's straight forward "News for a Change" as an aid to Radtke's detailed vision. However, Wallack doesn't tackle as many issues as Radtke and her text still stands alone.
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- Beware -
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- Clearly explains a powerful Acrobat feature
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Creating Adobe Acrobat Forms with CDROM
Ted Padova
Manufacturer: Wiley
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Extending Acrobat Forms with JavaScript
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ASIN: 0764536907 |
Book Description
Acrobat guru Ted Padova uses a step-by-step approach to show how to create interactive PDF forms for any kind of business or governmental use.
Customer Reviews:
Beware -.......2006-09-13
This book is horribly outdated! If you have Acrobat 5, - fine. Or maybe not so fine... use the money you would have spent on this book and upgrade to the current Adobe version: Acrobat 7 as of Sept 2006.
..and beware of Wiley Books that don't specifiy the application version - - Wiley is notorious for this -- remember, when purchasing a Wiley book -- think twice if the version of the application is not specified..
Not Acrobat 6.0!.......2004-01-30
I wish I had known that this was not going to cover Acrobat 6. The current version of acrobat does forms completely different than version 5. This is a dinosaur now.
Clearly explains a powerful Acrobat feature.......2002-07-28
This book reveals one of the best kept secrets of Acrobat 5.0 - easy to create forms handling and workflow. Actually the features aren't secret, but the Adobe documentation is so confusing that only the most technically inclined users made use of it. The author clearly explains how to create forms and employ them as business solutions.
What I like is the way you're introduced to all of the features of Acrobat, including products that are only available through direct purchase from Adobe, that places forms development into the context of the much larger picture of Acrobat's features and capabilities. The book then proceeds to systematically step you through creating basic forms (dynamic and static), and all of the associated details, such as field types and properties, calculating data and workflow considerations.
After you've mastered the basics the book shows how to use Javascript to create sophisticated forms and handling applications. In this section of the book the author does not assume any knowledge of Javascript on the part of the reader. The tutorial is clearly written and explains the basics of Javascript, but unless you have prior programming experience you may want to skip this section. On the other hand, if you understand the basics of programming or have used some of the user-oriented languages, such as SQL or Visual Basic, you should have no problem with this section of the book.
The most valuable part of the book is in Parts III and IV, which cover distributing and working with forms. The chapters in these two parts of the book show you how to apply forms to business solutions. In addition, the CD ROM contains example forms and a valuable collection of Javascript routines that you can either use as is, or modify to suit specific requirements. There are also trial versions of various Acrobat plug-ins, and the entire book reproduced in Acrobat format (plus two ebooks titled "101 Acrobat 5.0 eTips and Techniques" and "101 Acrobat 5.0 Forms eTips and Techniques").
Book Description
Taking minutes involves listening skills, and the ability to absorb information and summarize it simultaneously. This guide is aimed at those new to taking minutes and professionals looking to brush up their technique, and covers all aspects of the meeting cycle.
Customer Reviews:
One-of-a-kind quick-study tool .......2007-03-05
Written by freelance training consultant and secretarial education expert Joanna Gutmann, Taking Minutes of Meetings is a no-nonsense, self-teaching tool instructing the reader in the theory and application of proper forms for taking minutes (records) of a meeting. Chapters cover tips for setting up a meeting, personal preparation recommendations, guidelines for taking notes and constructing minutes, how to record decisions and actions in such a manner that any reader will immediately understand what happened, and much more. Numerous examples and sample formats clearly show the note-taking forms that Gutmann recommends, in this one-of-a-kind quick-study tool that can swiftly transform any willing student into a skilled minute-taker.
A practical, easy-to-use resource for minute-taking.......2007-01-24
The unsung hero of any corporate meeting is the minute-taker, quietly and diligently recording the decisions, big and small, that fuel the engines of business. Minute-taking is not simply the process of scribbling notes on a pad. A skilled minute-taker distills lengthy discussions down to their essential messages, and creates order and harmony from the often discordant process of reaching a consensus. Office communication consultant Joanna Gutmann carefully explains every aspect of the process, from setting up the meeting and distributing the agenda to taking notes and formatting the minutes. You will encounter quite a bit of redundancy if you read the book cover-to-cover, but we believe you will find it to be an indispensable reference if you are assigned to take the minutes.
Minute-Taking for British Only.......2006-11-22
This second edition of Gutmann's book is succinct and practical. However, American users beware! The spellings and, more important, the idioms and assumptions of this book are British. References are to British laws and practices. Money is in pounds.
Book Description
The Smaller Home offers interesting new ways of thinking about the home. Innovative and efficient use of space can make living easier, more economical, and more enjoyable. The Smaller Home includes the latest ideas for layout options, flow patterns, space conversions, creative storage, and putting technology to work. It is a useful and imaginative guide for making the most out of less space without compromising comfort, convenience, or style.
Customer Reviews:
Great book for ideas and a reality check!.......2007-02-19
This book really looks at the misconceptions many Americans have about designing a home for themselves. The book asks the potential new home clients to re-think their logic in determining what spaces they really need. It has useful charts for analyzing room and space needs and has many beautiful photos of homes.
am returning the book..........2006-12-06
disapointing, if you are looking for inventive original creative design ideas and a well laid out premise of what really makes the smaller home work - perfect if what you want is the "typical" contractor/builder design style.
The Average Size Home Doesn't Have to Be Average.......2006-08-15
Note that smaller in this book doesn't mean the really tiny homes that have been featured in a number of books lately. What Mr. Sater means by smaller is homes that are around the size of the national average, say 2,500 square feet or less.
What this book clearly shows is that in homes of average size, the home does not have to be average in layout, furnishing, function, or anything else. Instead as the author says, the home should be a perfect fit for what you need the home to be. By being a perfect fit, he means that it should have the rooms, the space, the design to suit your use of the home.
Do you entertain formally a lot, perhaps you need a formal dining room?
Do you hate television and never turn it on, you don't need an entertainment center?
Are you thinking of extra rooms for the annual visit of the kids, perhaps a pull down bed in the family room would suffice.
This is the kind of thinking that he uses throughout this book, usually illustrating his thinking by pictures of houses that he has designed. It's a great idea book.
Book Description
Based on numerous interviews with top CEOs and other professionals, Managing Interactively helps readers become well-versed communicators in today’s global, technologically focused organizations. Best-selling author Mary Boone examines the techniques and issues that surround clear and effective communication skills in the rapidly changing digital environment and presents provocative new ideas that will help readers address today’s communication challenges. Distilling the experience of top executives into easily applied techniques, each chapter features actual stories from expert communicators who have learned how to successfully adapt their communication strategies to today’s technologies. Managing Interactively is a must-have for anyone facing the communication challenges of today’s volatile business world.
Customer Reviews:
Packed with mind-expanding ideas.......2001-03-21
Speaking as a corporate communication professional, I can honestly say this is the most stimulating business book I've read. The premise is that organization leaders must go beyond simply seeking buy-in from their employees to a more iterative, interactive (and, ultimately, much more inspiring and effective) process of continually reinventing the organization. This argument is supported with great examples and enough detail to be actionable.
Highly recommended........2000-12-29
Mary Boone has authored a wonderful resource for implementing a knowledge-sharing culture in the Enterprise. Things to pay special attention to in the book include the ten key competencies for mastering new methods of communication and management, her insightful analysis of trends and obstactles affecting corporate communication, and the way she uses interviews with CEOs and executives to show you how others have implemented effective collaborative strategies.
On the lighter side of things, read her story about "George" in the "Get Over Yourself" chapter. She uses this story to point out how personality differences can be a show stopper to implementing innovation and promoting creativity. Furthermore, she explains how collaborative technologies can help bypass some of these differences.
Book Description
PowerPoint is nearly ubiquitous in today's world--in business settings, of course, but in schools and universities, clubs and organizations--almost everywhere you turn. It's not a difficult tool to use, but the presentations people create in PowerPoint range widely in quality--dazzling or dull, enlivening or enervating. Now, to help users deliver high-quality presentations, even when they're short on time, is this smart, concise guide designed to take them from standing start to stellar finish on their first presentations. Rather than cover every last option PowerPoint offers, author
Tom Negrino steps readers through on a single, basic presentation, showing them the quickest, easiest, most effective way to communicate their ideas. Each short lesson builds a component of a basic presentation, from creating slides, formatting charts and tables, incorporating sound and video, creating transitions, and adding a bit of polish to their debut presentations. Friendly, step-by-step instructions and large, full-color screen shots make the information instantly accessible.
Customer Reviews:
Quick Read!.......2006-11-29
Presentations
This book is all about the ins and outs of PowerPoint. The book gives the steps that need to be taken to make a presentation, as well as explains thoroughly what the presenter is doing with each action.
The chapters do a wonderful job of breaking down PowerPoint for the reader.
* The first chapter is exploring PowerPoint. The book covers all the elements of the PowerPoint software from toolbars to how to save the presentation.
* The second chapter is about writing the presentation. This chapter mainly goes over writing the outline for the presentation.
* The third chapter is gathering image and sound files. This chapter makes making a presentation fun because the presentation becomes visual and appealing to the viewers.
* The fourth chapter is about picking a design. The presenter can pick a background from the choices in the software or make a custom background. What makes this chapter good is that it gives the steps for both options.
* The fifth chapter is working with the text. The fifth chapter is about editing and formatting the slides. The chapter goes over adding hyperlinks and changing bullet styles.
* The sixth chapter is illustrating the presentation. This chapter goes more in depth in adding clipart, video clips, sound files, and charts. Making it move is the seventh chapter.
* The seventh chapter is about slide transitions and slide effects.
* The eighth chapter is about preparing to present. The main point in this chapter is about rehearsing the show. The chapter suggests note cards. Delivering the presentation is the ninth chapter. This chapter goes into detail about how to set up a projector and how to run the presentation.
* The final chapter is about presenting everywhere. Presenting everywhere involves saving the presentation to a CD and being able to use it numerous times in many different places.
My general impression of the book is that it was great! I honestly thought I knew almost everything about PowerPoint, but this book proved me wrong. I loved how at the beginning of each chapter there was a statement about what would be gone over in the chapter and then after the summary there were explanations and steps. I would recommend this book to anyone who had a career. You never know when you might need to present something.
Easy read!.......2006-07-09
This book is an easy read and an easy guide to make your first powerpoint presentation. It is a step by step guide that would be useful to any beginners.
Short, well illustrated walkthrough for beginners.......2004-11-18
This is a step-by-step walkthrough of the basic features of Powerpoint using more graphics than text. Many screenshots are shown with arrows to the relevant buttons and controls. The content is pretty rudimentary; start a new file, pick a theme, create some slides with some transitions. There are some pointers to places on the web were you can find out how to make more effective presentations, but in general the book focuses on the technical how more than how an effective presentation is put together. A solid starting point for very beginning Powerpoint users.
A good "first book" for those who have no experience..........2004-11-01
If you're new to creating PowerPoint presentations and need something to help you talk through your first one, try the book Creating a Presentation in PowerPoint by Tom Negrino (Peachpit Press).
Chapter list: Introduction; Explore PowerPoint; Write Your Presentation; Gather Image and Sound Files; Pick A Design; Work With Text; Illustrate Your Presentation; Make It Move; Prepare To Present; Deliver Your Presentation; Present Everywhere; Index
If you've done more than three or four PowerPoint presentations on your own, this book won't add much to your understanding. It's in the style of the Visual QuickStart Guides, which means there's lots of full page graphics with text inserts directing you on specific tasks. It's not meant to be a reference guide, nor is it meant to give you the "whys" or a lot of detail. The target audience is someone who wants to get something done quickly without getting bogged down in all the minutiae...
Now given that as the target audience, I think it does pretty well. My wife, who has never done a PowerPoint presentation, immediately latched on to this book and claimed it as her own. Given her background and learning style, she'll find this a perfect book to take into her workplace and try something she hasn't attempted before. My only real issue with the book is that it doesn't talk much about style considerations. When a new person is shown how to make the text dance and shimmer, they tend to think all their slides should do that. But just because you can, doesn't mean you should. I would have liked to have seen a bit of coverage of basic design concepts to prevent new users from going wild with all the features.
For the right audience, Creating a Presentation in PowerPoint will be a good first book to get them started.
Average customer rating:
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Designing for Alzheimer's Disease: Strategies for Creating Better Care Environments (Wiley Series in Healthcare and Senior Living Design)
Elizabeth C. Brawley
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ASIN: 0471139203 |
Book Description
A practical, thorough approach to the development of therapeutic special care settings
Research has shown that physical surroundings strongly influence the behavior and quality of life of individuals with Alzheimer's disease and related dementias. Designing for Alzheimer's Disease equips designers and care providers with the information they need to plan environments that can greatly enhance the lives of those with Alzheimer's. Explaining in concise, nontechnical terms how the disease affects cognitive and functional skills, the book offers detailed guidance on a broad range of design issues that are central to the creation of therapeutic care settings. The book features:
- Specific design suggestions that are linked to therapeutic goals, such as increasing mobility, reducing confusion, promoting safety, and maximizing functional abilities
- In-depth treatment of design criteria for lighting, color, pattern, texture, acoustics, and more
- Extensive information on furnishings, fabrics, floor coverings, wall and ceiling finishes, windows and window treatments, plus product information and specifications
- Flexible coverage of special care settings in nursing homes, assisted-living facilities, and residential environments — key information on room size, shape, and arrangement; outdoor space; wayfinding; safety; and security
- Over 100 photographs and line drawings that clearly illustrate the design principles — including a 16-page color insert
The nation's entire aged population is increasing rapidly, and the most dramatic rise is occurring in the over-85 age group. With the baby boom generation set to join the ranks of the elderly shortly after the turn of the century, clearly we will need more healthcare settings and other facilities for an older population with a growing demand for long-term care services.
In this context, it is vital for architects, interior designers, and those who deliver services to older people — whether designing senior housing or any healthcare setting for the elderly — to increase their knowledge of normal age-related changes, Alzheimer's disease, the physiological changes and special needs of residents with dementia, and the impact of the environment on elderly residents' ability to function.
Designing for Alzheimer's Disease provides a much needed understanding of this debilitating illness and the effect of design on residents' independence, mobility, and emotional well-being. Filled with detailed guidance on the creation of special care settings that address patient needs and support therapeutic goals, the book examines essential design criteria in such key areas as lighting, color, acoustics, safety, and wayfinding. Important considerations involving room size, shape, use, and arrangement are covered in depth, along with specific information on materials and furnishings selection — from floor coverings and window treatments to fabrics, patterns, and ceiling finishes. Over 100 photographs, including a 16-page color insert, give full expression to the design principles discussed in the text.
Designing for Alzheimer's Disease offers a complete blueprint for effective design development and implementation, with the full benefit of Elizabeth Brawley's extensive professional background in design for aging environments and her own family's experience with Alzheimer's disease. Easily adapted for use in home or healthcare settings, this book is a vital resource for architects, interior designers, nursing home administrators, and care providers — an invaluable aid in creating better care environments that allow individuals to function more independently, provide security and peace of mind, and improve quality of life.
Book Description
Essential reading for professionals who present data at meetings and academic conferences. This is an important career skill for anyone in the sciences, and the book features step-by-step instruction for creating clear and compelling presentations, from structuring a talk and developing effective PowerPoint slides through delivery before an audience. Includes color examples of slides and posters from actual presentations, and field-tested methods for success behind the podium. Also contains tips on answering questions and strategies for handling media and job interviews. The authors are professional public speakers who teach presentation skills to scientists and medical researchers at the National Institutes of Health and in the private sector.
Customer Reviews:
Sound advice for the development of a critical skill.......2007-02-08
Public speaking is a skill that most professionals need to have. Yet, it is often one that is learned through experience rather than training. This book is a step-by-step guide to the preparation of a presentation and is well worth reading. The authors are quite right when they point out that the most effective presentations can be summed up by the phrase, "Tell them what you are going to tell them, tell them what you tell them, then tell them what you told them." In other words, a descriptive introduction, understandable message and then a summary and recapitulation of the message.
The authors are also honest in pointing out that even the most experienced people still get nervous before they deliver a speech. Like so many other things, the key is the correct channeling of that energy into the presentation. Another excellent point of advice is to always make sure that all posters and slides are not subject to information overkill. Putting too much information on a slide or presentation is a sure way to turn an otherwise informative speech into an ineffective dud. Once the audience enters a state of confusion, it is almost impossible to get them back into a state of understanding.
This book will not cure all of the problems you encounter when faced with giving a presentation. However, it contains a great deal of sound advice on doing them right. Since nearly all of us will at some point give a presentation with significant career consequences, buying this book and reading it are time and money well spent.
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- Interviewing: Principles and Practices
- Knock 'em Dead 2007: The Ultimate Job Search Guide (Knock 'em Dead)
- Legacies: Fiction, Poetry, Drama, Nonfiction
- Little, Brown Essential Handbook, The (5th Edition)
- Mastering the ISDA Master Agreements (1992 and 2002): a practical guide for negotiation (2nd Edition) (Market Editions)
Books Index
Books Home
Recommended Books
- Cars and Trucks and Things That Go
- Power, Faith, and Fantasy: America in the Middle East: 1776 to the Present
- Energy Economics: A Modern Introduction
- GAAP Guide Level A
- Introductory Mathematical Analysis for Business, Economics and the Life and social Sciences
- Tell No One
- Marketing Research Project Manual
- Cohousing: A Contemporary Approach to Housing Ourselves
- Globalisation, Poverty and Conflict: A Critical 'Development' Reader
- Guide to common seaweeds of British Columbia
Marketing and Promoting Your Own Seminars and Workshops
How to Make it Big in the Seminar Business
How to Run Seminars & Workshops: Presentation Skills for Consultants, Trainers and Teachers
Start Your Own Seminar Production Business (Entrepreneur Magazine's Start Up)
1,001 Ways to Make More Money as a Speaker, Consultant or Trainer: Plus 300 Rainmaking Strategies for Dry Times
