The McKinsey Way
Average customer rating: 3 out of 5 stars
  • Not very interesting
  • Basic info
  • Good overview.
  • Simple but good advice combined with great short stories
  • Made Me Want To Be A Consultant
The McKinsey Way
Ethan M. Rasiel
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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ASIN: 0070534489

Amazon.com

The McKinsey Way, by former McKinsey & Company associate Ethan M. Rasiel, provides a through-the-keyhole perspective on the way this worldwide consulting institution approaches--and solves--the myriad professional problems encountered by its high-powered clientele. His goal, Rasiel writes, is simple: to communicate "new and useful skills to everyone who wants to be more useful in their business." He then does so by explaining the highly structured, fact-based proprietary methodology that McKinseyites are taught to employ with their Fortune 100 clients, complete with details on the entire process from first considering the basic situation at hand through finally selling a solution to the appropriate powers that be.

All of the critical steps (assembling a team, managing a hierarchy, doing research, conducting interviews, brainstorming) are broken down into specific actions and fleshed out with applicable examples that Rasiel has gathered through interviews with dozens of other former McKinsey employees. The concluding sections on surviving the mythically grueling pace at the organization, known simply to insiders as "the Firm," are designed to help readers successfully tackle the similar challenges and obstacles they regularly face in their own work environments. --Howard Rothman

Book Description

"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best-selling author of ALL I REALLY NEED TO KNOW IN BUSINESS I LEARNED AT MICROSOFT.

"Enlivened by witty anecdotes, THE MCKINSEY WAY contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brainstorming." --Paul H. Zipkin, Vice-Dean, The Fuqua School of Business

It's been called "a breeding ground for gurus." McKinsey & Company is the gold-standard consulting firm whose alumni include titans such as "In Search of Excellence" author Tom Peters, Harvey Golub of American Express, and Japan's Kenichi Ohmae.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. In THE MCKINSEY WAY, former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management.

He shows you how McKinsey-ites think about business problems and how they work at solving them, explaining the way McKinsey approaches every aspect of a task:
How McKinsey recruits and molds its elite consultants;
How to "sell without selling";
How to use facts, not fear them;
Techniques to jump-start research and make brainstorming more productive;
How to build and keep a team at the top its game;
Powerful presentation methods, including the famous waterfall chart, rarely seen outside McKinsey;
How to get ultimate "buy-in" to your findings;
Survival tips for working in high-pressure organizations.

Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, THE MCKINSEY WAY is fascinating reading that empowers every business decision maker to become a better strategic player in any organization.

Download Description

Penetrate the mysteriously powerful problem-solving methods and learn the secret techniques of the world+s most prestigious business consulting firm, in this insightful how-they-do-it guide by a former McKinsey & Company analyst.

Customer Reviews:

2 out of 5 stars Not very interesting.......2007-07-26

I was expecting much more insight about what it's like to work at McKinsey. For the most part, I thought this book was a waste of time.

3 out of 5 stars Basic info.......2007-06-23

This is an okay book. It tells you a few tips about how Mckinsey works and the tools they use to get answers. It is simple stuff but you can see why it works. If you were thinking about working at McKinsey this book would be of great help. They work new staff to the bones (80 hr work weeks are the rule) and staff are away from home all the time. The plus of this is you learn an enormous amount about business. It would be like being in the Marines. You can do it when you are young and then it is great when you get out.

4 out of 5 stars Good overview........2007-05-14

The book gives a good overview on the strategies that are often used at the Firm. But it dont go much futher then the basic concept.

5 out of 5 stars Simple but good advice combined with great short stories.......2007-03-25

I'm making the transition from contractor (IT field) to consultant and I was looking for books to help me make this change. This book caught my attention and once I started reading I couldn't stop. I started Saturday afternoon and finished Sunday afternoon.

The book gives simple yet very good advice. It's probably not advice you couldn't get elsewhere, but the writing style of the author makes it very enjoyable to read and I think even simple messages deserve repeating. I particularly enjoyed the stories from actual experiences at the firm. I found them fascinating.

Quite a few people have nitpicked the book with negative reviews. My opinion is that they either don't have a sense of humor (and missed the jokes) or they are probably already above average consultants and therefore weren't the target audience.

If you're not an experienced consultant, or if you're an average one, then this book could teach you a few things that make it well worth the price of the book.

In summary, if I learned one thing from the book it is this: any problem can be solved with a good approach based on hypothesis, facts, and asking the right questions.

5 out of 5 stars Made Me Want To Be A Consultant.......2007-02-06

As an undergraduate economics major, I've been looking into various business careers for the past few years and have thought about doing everything from investment banking to fashion buying, but it wasn't until I read "The McKinsey Way" that I figured out what career I really wanted. Ethan Rasiel gives you the good and the bad aspects of the consulting industry, as well as numerous tips that everyone can and should use (i.e. make your boss look good, the elevator test, and just say "I don't know", to name a few.) And the book does not need to be read in sequential order; you can jump around to whatever section interests you without any problems. If you are considering a career in any type of consulting, I would definitely recommend you read this book, you'll gain a lot of insights and laugh at the same time. I have gone on to read the book twice, and still plan on reading it again.
Understanding Linux Network Internals
Average customer rating: 5 out of 5 stars
  • The best Linux networking software book to start with
  • TAKE THE LINUX NETWORK TOUR!
Understanding Linux Network Internals
Christian Benvenuti
Manufacturer: O'Reilly Media, Inc.
ProductGroup: Book
Binding: Paperback

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ASIN: 0596002556

Book Description

If you've ever wondered how Linux carries out the complicated tasks assigned to it by the IP protocols -- or if you just want to learn about modern networking through real-life examples -- Understanding Linux Network Internals is for you.

Like the popular O'Reilly book, Understanding the Linux Kernel, this book clearly explains the underlying concepts and teaches you how to follow the actual C code that implements it. Although some background in the TCP/IP protocols is helpful, you can learn a great deal from this text about the protocols themselves and their uses. And if you already have a base knowledge of C, you can use the book's code walkthroughs to figure out exactly what this sophisticated part of the Linux kernel is doing.

Part of the difficulty in understanding networks -- and implementing them -- is that the tasks are broken up and performed at many different times by different pieces of code. One of the strengths of this book is to integrate the pieces and reveal the relationships between far-flung functions and data structures. Understanding Linux Network Internals is both a big-picture discussion and a no-nonsense guide to the details of Linux networking. Topics include:

Author Christian Benvenuti, an operating system designer specializing in networking, explains much more than how Linux code works. He shows the purposes of major networking features and the trade-offs involved in choosing one solution over another. A large number of flowcharts and other diagrams enhance the book's understandability.

Customer Reviews:

5 out of 5 stars The best Linux networking software book to start with.......2006-10-15

I have read a number of books on the TCP/IP protocols and their implementations; both the original Berkeley (BSD) Unix TCP/IP stack and the Linux TCP/IP stack. I must say that this is the best of all of them. This book makes the subject very approachable for the newcomer to network protocol software but the explanations are detailed enough to satisfy an old dog like me. Benvenuti's writing style is clear and very readable. He liberally provides diagrams to illustrate the concepts he is discussing.

My only fault with the book is that the transport layer protocols (UDP and TCP) are not covered. Benvenuti provides a list of important areas of the networking software that are not covered in the book but gives other references for most of these. I hope that he is working on a volume 2 to cover these areas.

I would sum up by saying that if you want to learn about the Linux networking software or network protocol software in general, start with this book. This book will give you the background to understand other, less well written books that cover the remaining networking software topics.

5 out of 5 stars TAKE THE LINUX NETWORK TOUR!.......2006-07-05

Are you a newcomer who already has some knowledge of networking? If you are, then this book is for you! Author Christian Benvenuti, has done an outstanding job of writing practical guide that represents a good starting point for anyone willing to learn more about the Linux kernal internals.

Benvenuti, begins by introducing you to the basic knowledge you need to understand the rest of the book comfortably. Then, the author will show you how and when network devices are initialized and registered with the kernal. He also puts into context all of the features that can influence the path of a packet inside the kernal, and to give you an idea of the big picture. Next, he looks at the link layer or L2 counterpart of routing: bridging. The author continues by explaining the main drawbacks of version 4 of the IP protocol and shows you how IPv6 tries to address them. He also discusses how the router and the application host know who each other are. Finally, he introduces the routing process, and how it plays a central role in the Linux networking code.

In this most excellent book, the author shows you how Linux carries out the complicated tasks assigned to it by the IP protocols. More importantly, one of the strengths of this book is that it integrates the pieces and shows you the relationships between far flung functions and data structures.
If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
Average customer rating: 4.5 out of 5 stars
  • Very easy to read and usefull KM book
  • Good 'outside the box' thoughts on KM
  • Useful introduction to KM
  • Solid Theory, But More Execution Tasks Needed
  • Very Relevant and Excellent Read
If Only We Knew What We Know: The Transfer of Internal Knowledge and Best Practice
Carla O'dell , and C. Jackson Grayson
Manufacturer: Free Press
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Binding: Hardcover

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ASIN: 0684844745

Amazon.com

Responding to the familiar observation that what you don't know can and will hurt you, American Productivity and Quality Center leaders Carla O'Dell and C. Jackson Grayson Jr. have countered with a contention that the "hidden reservoirs of intelligence that exist in almost every organization" can, with work, be efficiently tapped "to create customer value, operational excellence, and product innovation--all the while increasing profits and effectiveness." If Only We Knew What We Know is their detailed examination of the resultant groundbreaking but common-sense methodology they have dubbed "knowledge management," along with their analysis of several companies such as Amoco, Arthur Andersen, Buckman Laboratories, and Xerox that are successfully employing it today. By studying the execution and evolution of this practice in over 70 companies involved with their non-profit management organization, the two have observed how top practitioners are turning internal information that's already selectively available into dynamic improvements that are apparent throughout the companies. They describe how to implement knowledge management in your own firm and describe the "enabling context" (including infrastructure, culture, technology, and measurement) that help or hinder the process. --Howard Rothman

Book Description

While companies search the world over to benchmark best practices, vast treasure troves of knowledge and know-how remain hidden right under their noses: in the minds of their own employees, in the often unique structure of their operations, and in the written history of their organizations. Now, acclaimed productivity and quality experts Carla O'Dell and Jack Grayson explain for the first time how applying the ideas of Knowledge Management can help employers identify their own internal best practices and share this intellectual capital throughout their organizations.

Knowledge Management (KM) is a conscious strategy of getting the right information to the right people at the right time so they can take action and create value. Basing KM on three major studies of best practices at one hundred companies, the authors demonstrate how managers can utilize a visual process model to actually transfer best practices from one business unit of the organization to another. Rich with case studies, concrete examples, and revealing anecdotes from companies including Texas Instruments, Amoco, Buckman, Chevron, Sequent Computer, the World Bank, and USAA, this valuable guide reveals how knowledge treasure chests can be unlocked to reduce product development cycle time, implement more cost-efficient operations, or create a loyal customer base. Finally, O'Dell and Grayson present three "value propositions" built around customers, products, and operations that could result in staggering payoffs as they did at the companies cited above.

No amount of knowledge or insight can keep a company ahead if it is not properly distributed where it's needed. Entirely accessible and immensely readable, If Only We Knew What We Know is a much-needed companion for business leaders everywhere.

Customer Reviews:

5 out of 5 stars Very easy to read and usefull KM book.......2007-02-12

KM is about People, IT, Infraestructure and Metrics, I agree with Carla on that. KM is the key of today business.

4 out of 5 stars Good 'outside the box' thoughts on KM.......2006-11-04

This book offers useful 'outside the box' reasons that knowledge management is needed and helpful. People generally think of knowledge management as being internally focused (i.e. "didn't we solve that problem last year"), this book goes beyond that to deeper levels of knowledge management. An example is you hire a person with 10 years experience (read: KNOWLEDGE) but peer teams aren't made aware of past experience (KNOWLEDGE), they are only made aware of the current job position. Knowledge management from a technology stand point is both a searchable repository and a broker service that links people with questions to people with answers. Creating a knowledge management system is challenging and should always involve outside council, use a good consulting company that won't try and sell you software but will provide a well designed solution. [...]

4 out of 5 stars Useful introduction to KM .......2006-07-19

KM was a vague and fuzzy terminology for me, before i read this book. We had a KM subject as a part of the IT management course in Graduation and this book was suggested as a good reference to get insight and understanding. I found this book useful in giving a clear picture on KM - the concept underlying KM, the way to approach it, implementation methods, challenges, common pitfalls, lot of practical examples, success stories - all of this is covered. Another salient aspect is, the book is very easy to read - it doesn't thrown in too much of jargon or heavy-duty management stuff. This can be an easy read for anybody(the casual reader, the management junkie, student etc).

This book was written almost eight years ago. Much has changed due to the Internet revolution and the spawn of great IT tools. Even though the material of the book is still relevant (remember: IT is only a enabler and not be-all of KM), it would have been useful to have an updated version of the book with examples of implementation of KM in the current environment.

Here are some intresting excerpts from the book:
*******************
-Knowledge is what people in an organization know about their customers, products, processes, mistakes and successes, whether that knowledge is tacit or explicit. It is dynamic - a consequence of action and interaction of people in an organization with information and with each other.
-Knowledge Management is a conscious strategy of getting the right knowledge to the right people at the right time and helping "people share and put information into action" in ways that strive to improve organizational performance.
-It's guaranteed that exhortation to "Share more!" will not work. It takes systems and systematic approaches like internal benchmarking, mapping the knowledge terrain, creating new practices, which costs time and money. That's why having a clear business case and a value proposition is important.
-Culture is important, because learning and sharing knowledge are social activities. They take place among people.
-while new technologies are making the transfer of practices and knowledge more affordable then ever before, companies that think that simply by developing an intranet they will make sharing happen are dangerously wrong.
-Technology is a catalyst for KM but no panacea.
-Business Values Drive Transfer benefits
-Having the right culture is critical
-There is no conclusion to managing knowledge and transfering best practices. It is a race without finishing line
**************

3 out of 5 stars Solid Theory, But More Execution Tasks Needed.......2004-04-19

This book focuses on making the case for a knowledge management system. If you're already convinced and need specific, measurable steps, try a different book.

5 out of 5 stars Very Relevant and Excellent Read.......2003-05-12

This book provides a terrific introduction to knowledge management and so much more. The authors have gone well beyond the theoretical treatment that most have provided on the subject and provide real world examples and processes for implementing knowledge management in your own company. The authors did not spend much time talking about applications that support KM, since the market is still growing, instead they touch upon the concepts that the software applications address. Although it was written in late 1998, the information presented is very timely and still accurate.

-- Highlights --
The first section of the book (3 chapters, 30 pages or so) get you up to speed on what knowledge management is and is not. It also addresses some barriers and benefits of KM.

The second section of the book makes you think about the reasoning behind a KM initiative. This should be standard management-type thinking, but I've found it to be often overlooked in today's IT environment. Why are we doing this? The authors give you three reasons (customer intimacy, time-to-market, and operational excellence) and tell you the type of data to focus on for each of the three reasons.

The third section talks about enabling the enterprise to effectively use a KM system. The authors note that it is vital for the processes to be aligned witht he strategy of the company and the job tasks people currently undertake. To that end, they look at the cultural, technological, infrastructure, and measurement requirements of the KM initiative.

The fourth section gives some case studies of Texas Instruments, Buckman Laboratories, and Sequent. The text refers to these case studies throughout the earlier chapters of the book and now gives them each a chapter to overview how they went about building a successful knowledge sharing infrastructure.

The fifth and final section of the book gives a framework for pursuing the sharing of knowledge and best practices. This is the "What do I do on Monday?" section, according to the authors. It gives a 40 page prescription for the planning, designing, implementing, and scaling phases of a knowledge management program.

The next several years will be very interesting in the I.T. arena. These authors were somewhat ahead of their time in writing this book. Companies across the globe have been storing knowledge in their silos for the past decade as they have taken products to market, built disconnected customer information systems, and as employees have given feedback on internal business processes. The coming business intelligence revolution will seek to organize that information and put it in the hands of people who can create value and grow the business based on the intrinsic knowledge it contains. This book provides a great framework for those who have to conceptualize, design, and build information systems to meet those needs.
Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications
Average customer rating: 5 out of 5 stars
  • Valuable Handbook for Reaching Employees
Corporate Conversations: A Guide to Crafting Effective and Appropriate Internal Communications
Shel Holtz
Manufacturer: AMACOM
ProductGroup: Book
Binding: Hardcover

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ASIN: 0814407706

Book Description

Everything a company says sends a message to its employees. Organizations that communicate well with their employees boast higher profitability, better customer acquisition and retention, and enhanced reputation. Without a strategically managed employee communications strategy, results suffer.

Corporate Conversations is a comprehensive guide to crafting and delivering vital internal messages. The book covers a broad range of issues, including:

* the four types of corporate and business communications (human resources, business-related, legal, and informal) * how to communicate bad news * managing employee-to-employee communication * how to measure the impact of internal communications

With valuable strategies for aligning all business correspondence with the company message, Corporate Conversations shows professionals at all

Customer Reviews:

5 out of 5 stars Valuable Handbook for Reaching Employees.......2003-10-12

Today's employees want to be informed, included, and even consulted regarding corporate decisions, directions, activities, and issues. If they are not connected with their employer, people will leave the organization to seek employment opportunities where they can be more engaged. Anything and everything a company can do to relate more closely with the people who matter will make a difference.

An experienced corporate communicator, Holtz emphasizes that internal communication in a company is much more than just publishing a newsletter or magazine for employees. The behaviors communicators influence are "the ones that would support the company bottom-line business efforts." There's more to this process than reporting birthdays, babies, brides, and bowling scores. Employees must be reached with compelling, understandable, and credible messages that are easy to access, grasp, and absorb.

This easy-to-read handbook explores a number of facets of employee communications. Readers will learn about the types of communications, planning, and traditional communication tools. More modern approaches of online communication are discussed, along with insights into the sustainability of the communication process. Holtz devotes chapters to special situations such as communicating bad news, and change. Chapters on organizing and budgeting, as well as measuring the value of communication, provide some professional tools that will be useful to the reader.

The value of the book is enhanced by appendices on messaging policies and resources, as well as a good index. The text, written in a relatively conversational style, is seasoned with case studies from two fictitious companies-one that does communication right, and one that misses the mark. The book is current and is designed with enough white space to make it comfortable to read and benefit from.

While I might have organized the chapters a bit differently, that's an easy task for a wise reader to accomplish. The content is here-valuable for the newcomer to the field, the seasoned professional who could benefit from a refresher, and the manager or executive who just needs to learn and appreciate a little more about how to communicate more effectively with a workforce that's hungry for information and interaction.
Effective Internal Communication (PR in Practice)
Average customer rating: 3 out of 5 stars
  • Primer on Internal Communication
Effective Internal Communication (PR in Practice)
Lyn Smith , and Pamela Mounter
Manufacturer: Kogan Page
ProductGroup: Book
Binding: Paperback

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ASIN: 0749439483

Book Description

Crammed with practical examples and useful advice, this books contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail.

Customer Reviews:

3 out of 5 stars Primer on Internal Communication.......2006-01-16

With sections on e-mail etiquette, Maslow's hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. We recommend it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Average customer rating: 5 out of 5 stars
  • Basic Manual on Employee Loyalty
  • Internal marketing, internal communication, good viewpoint
  • Steps toward Success....
  • Light Their Fire
  • Removing the Dilbert Aspect From YOUR Company
Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers
Susan Drake , Michelle Janette Gulman , and Sara Roberts
Manufacturer: Kaplan Business
ProductGroup: Book
Binding: Hardcover

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ASIN: 1419502522
Release Date: 2005-06-01

Book Description

Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership.

While today's bottom-line-oriented business environment demands that business owners and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees.

In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty.

You will…

Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans.

Customer Reviews:

5 out of 5 stars Basic Manual on Employee Loyalty.......2005-11-16

This basic manual teaches you how to encourage your employees to buy into your business strategy and brand before you begin selling to real-world customers. Internal marketing programs should be part of every company's operations. Authors Susan M. Drake, Michelle J. Gulman and Sara M. Roberts show that motivated, energetic employees are important assets; they can expand your business exponentially. Simply by fulfilling basic human desires for recognition, advancement, esteem and education, you can build tremendous employee loyalty. Written in a light, breezy style, which occasionally might have benefited from more detail, this book provides examples of companies that have instituted exceptional programs. We strongly recommend it to executives, small business owners, and human resource and department managers looking for strategies to energize their companies by using their most valuable
resource: their people.

5 out of 5 stars Internal marketing, internal communication, good viewpoint.......2005-09-17

Companies pay a lot of attention to a strong marketing plan for consumers but often don't pay much attention to internal marketing. One of the most powerful marketing forces you have is your employees. When they are excited about your product then they tell others. The authors of this book provide step-by-step guidance on how to get your employees to become your best marketing source by being your most dedicated consumer. They even include details on how to do things like break bad news to employees in such as way that it does not demoralize others.

Starting with Chapter 4 the authors take you on a detailed method for setting a course for action, setting goals, and then achieving those goals. Chapter 5 follows up with communicating good and bad news, choosing the right vehicle for communicating your message, and making the most of that communication vehicle. Other chapters include training as a marketing tool and using rewards and recognition. Easy to understand and apply, Light Their Fire is highly recommended.

4 out of 5 stars Steps toward Success...........2005-08-24

Once picked up, this book would not easily yield to being put down again.
Written in fast-paced style, with great insight and illustrated with a fund of anecdotal evidence, "Light Their Fire" is a valuable blueprint for any organisation to follow in getting a grip on their internal processes that lead to external successes.
Throughout the book, I became aware of a feeling that issues raised in the book were pointing to the necessary creation of another one to address them... I look forward to it with anticipation.

5 out of 5 stars Light Their Fire.......2005-08-09

We are always trying to attract new customers. We seek new and attractive ways to bring them into our work places, but we forget that some of our best advertizers are the people who work for us. Light Their Fire focuses on pulling our employees into the advertizing mix and making them part of the equation of success. Sections of the book also focus on planning, which we all lack. We have meeting with staff and plan for the meetings only hours in advance. What are you going to focus on but the negitives rather than the positives. Proper planning starts when, if not before, the meeting is scheduled. Well worth the time to read.

5 out of 5 stars Removing the Dilbert Aspect From YOUR Company.......2005-07-18

As anyone who has ever read Dilbert knows, working for a big company sucks. The pointy haired managers are all too common. This book is on solving that problem.

People in most companies are made to feel that their contribution, their importance to the company is just about nil. Experience has shown most of us that devotion to the company is not reciprocated. We think we are doing well, we think we are doing what the company wants. And we are on the lay off list.

The difference here is communications within the company. Are we really pushing in the direction that the company wants to go, do we understand what the company is expecting of us. Most of us care, most of us don't feel that the company cares.

This book talks about inter company communications and how management can most effectively communicate their views to employees. This includes the three key points of identifying and tailoring your messages for maximum effectiveness, understanding and using various communications tools to get as much understanding out of your messages as possible, and most important, measuring the effeciveness of your messages.

This book presents internal communications in a new but easy to understand light.
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)
Average customer rating: 3 out of 5 stars
  • The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing and Leadershi
The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing and Leadership (J-B International Association of Business Communicators)

Manufacturer: Jossey-Bass
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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  4. Communication Planning: An Integrated Approach (SAGE Series in Public Relations) Communication Planning: An Integrated Approach (SAGE Series in Public Relations)
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ASIN: 0787980803

Book Description

The IABC Handbook of Organizational Communication is the fourth edition of the best-selling resource that offers a comprehensive collection of practical knowledge and insights about effective corporate communication and its effect on organizational success. With contributions from the leading experts in organizational, business, and corporate communications, this invaluable resource examines each of the functional areas of organizational communication including internal communication, public relations, marketing, and communication strategy. This important book is written for communicators in organizations of all types—large and small, public and private, for profit and not for profit. The contributors demonstrate how these fields are changing and what the future holds. This edition includes illustrative case studies and information on new topics such as globalization and crosscultural communication, new technologies and employment patterns, corporate responsibility, research measurement and ROI, and the virtual corporation.

Customer Reviews:

3 out of 5 stars The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing and Leadershi.......2006-06-30

it is not very academic i am dissapointed , it is based on merely pratical experiences rather than scientifical data.
Internetworking with TCP/IP Vol. II: ANSI C Version: Design, Implementation, and Internals (3rd Edition)
Average customer rating: 4 out of 5 stars
  • For people who like to understand how things work
  • Great Explanation of Concepts and Detail
  • The only books to learn TCP/IP
  • The actual code explained. I loved it.
  • Great for understanding TCP/IP implementation in OSes
Internetworking with TCP/IP Vol. II: ANSI C Version: Design, Implementation, and Internals (3rd Edition)
Douglas E. Comer , and David L. Stevens
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0139738436

Book Description

ICMP, IGMP, UDP, ARP, RIP, SNMP, and a significant pat of OSPF. Reflects changes in the protocol standards and updates the example code to ANSI standard C. Uses the widely-accepted data-mark interpretation of TCP urgent data and discusses the consequences. MARKET: For anyone working the TCP/IP suite of protocols.

The Third Edition of this best-seller is a must for anyone working the TCP/IP suite of protocols. The authors provide an in-depth look at individual TCP/IP protocols in light of design alternatives, implementation techniques with actual ANSI C code, and the internals of protocol software. This book uses the widely accepted data-mark interpretation of TCP urgent data, a discussion of the consequences is included. Throughout the book the authors use a working system, which they designed and built using ANSI C, to explain the interaction among protocols, the complete implementation process, and the internal structure. ? Reflects changes in the protocol standards and updates the example code to ANSI standard C. ? Contains working source code in ANSI C for most protocols including TCP, IP, ICMP, IGMP, UDP, ARP, RIP, SNMP, and a significant part of OSPF. ? Defines data structures, constants, and code for procedures and processes in ANSI standard C. ? Provides active experimentation with a working TCP/IP implementation. ? Implementation support for the IGMP protocol used for IP multicasting and multicast OSPF routing protocol used in applications such as audio and video multicast. ? Unique coverage of the Open Shortest path First link-state routing protocol designed by the IETF. ? Shows the latest interpretation of the urgent data processing.

Customer Reviews:

5 out of 5 stars For people who like to understand how things work.......2007-06-02

This book goes in depth in how TCP/IP works by showing an actual working TCP/IP stack ANSI C code source. I am a believer that in order to fully understand and effectively use a piece of software, the best way to achieve this goal is to actually study at least once its source code. You will certainly get many insights in how TCP/IP works by reading this book. Unfortunately, for most readers, this will remain a theoretical exercise. I got the opportunity to work with the source code of an embedded TCP/IP stack when I was working at Nortel Networks and actually found a bug with the help of this book. That was at that moment that I truly realized the value of this volume.

5 out of 5 stars Great Explanation of Concepts and Detail.......2005-08-27

Comer's book does an excellent job of mixing details and concepts. While Steven's book is perfect if you have to work directly with the code in the BSD network stack, it is full of cruft from other protocols and complexity due to years of code maintenance. The BSD code takes short cuts for major and minor speed improvements at the cost of clarity and understanding.

Comer, on the other hand, designs his systems to be understood. It is possible to understand the entire Xinu system from the high level down to the smallest details. Very few people can make the same claim about the BSD kernel. The layout of the book is excellent, describing the design trade-offs in writing the networking code. Rather than teaching someone how to use a specific implementation, it enables its reader to approach any implementation and understand why it was designed the way it was, and what impacts these decisions were made. In spite of that, it would be nice if Comer spent even more time explaining why certain decisions were made.

Now, I am using Steven's book as a reference as I am dealing with BSD networking code. However, I would be lost if I didn't learn the principles, concepts, and designs provided by Comer. If you can, get both books -- but start with this one.

5 out of 5 stars The only books to learn TCP/IP.......2000-08-30

Get all three volumes. There is no better way to learn TCP/IP. The read is excellent. The examples are very excellent. Definiirly, a classic for years to come.

5 out of 5 stars The actual code explained. I loved it........2000-06-07

This volume presents a "C" code implementation of TCP/IP, along with detailed explanations of what the code accomplishes. I was able to get a working knowledge of how the protocol operates by reading the actual code and the accompanying explanations. As a systems engineer seeking a working knowledge of how TCP/IP operates, this book was exactly appropriate for me. I would highly recommend it to software engineers as well.

4 out of 5 stars Great for understanding TCP/IP implementation in OSes.......1999-07-13

Except for the strange choice of XINU as the illustrative OS, this book has a lot going for it. Readers familiar with UNIX would perhaps prefer "TCP/IP Illustrated,Vol II"
Field Guide to the Difficult Patient Interview (Field Guide Series)
Average customer rating: 4.5 out of 5 stars
  • Quick, effective analysis of different patient scenerios
  • Belongs in every doctor's coat pocket.
  • An excellent "how-to" of challenging medical interviews
Field Guide to the Difficult Patient Interview (Field Guide Series)
Frederic W Platt , and Geoffrey H Gordon
Manufacturer: Lippincott Williams & Wilkins
ProductGroup: Book
Binding: Paperback

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ASIN: 0781747740

Book Description

Written by physicians skilled at coaching colleagues in physician-patient communication, this pocket guide presents practical strategies for handling a wide variety of difficult patient interviews. Each chapter presents a hypothetical scenario, describes effective communication techniques for each phase of the interaction, and identifies pitfalls to avoid. The presentation includes examples of physician-patient dialogue, illustrations showing body language, and key references. This edition includes new chapters on caring for physician-patients, communicating with colleagues, disclosing unexpected outcomes and medical errors, shared decision making and informed consent, and teaching communication skills. Other new chapters describe clinical attitudes such as patience, curiosity, and hope.

Customer Reviews:

4 out of 5 stars Quick, effective analysis of different patient scenerios.......2004-09-16

This is an effective, concise tool to help any medical student with virtually any patient encounter. It's easy to read, accurate and useful.
Strengths: Brief, imaginative and educational on several levels.
Weaknesses: Tends to pidgeon-hole patients, and approach them like problems, not people.

5 out of 5 stars Belongs in every doctor's coat pocket........1999-08-20

Here's a `Field Guide' destined to become dog-eared from regular use. Consider Patient X who gets mad, no matter what you do; Family B whose mother died unexpectedly on the operating table; or Patient A who can't quite commit to taking blood pressure meds. You'll find ways to better communicate with them -- or any of your patients for that matter.

Sneak a peek into the Guide's Table of Contents to find tips for specific encounters. In just 90 seconds of reading, you can learn enough to get through an impasse. If you do nothing more than learn how to use the "Pearls" at the end of each chapter, your work will be easier. --Mary K. Kouri, Ph.D. Editor, "Quality Improvement/Total Quality Management" newsletter

5 out of 5 stars An excellent "how-to" of challenging medical interviews.......1999-08-15

This Field guide is a concise paperback full of pithy one-page descriptions of challenging patients along with suggested solutions, including the exact words one might use to "unstick" an interview that is stuck. Many of these vignettes will be familiar to the medical professional, including the list-bringer, the narcotic abuser, etc. However, it is notable that many of these techniques are applicable to conversations throughout our daily lives. A must for medical professionals and students who find interviewing a "lost art" and want to learn basic as well as advanced techniques for self-improvement.
Field Guide to Medline: Making Searching Simple
Average customer rating: 5 out of 5 stars
  • Essential for more effective, time-saving MEDLINE research
  • Field Guide to Medline: Making Searching Simple--A MUST HAVE
Field Guide to Medline: Making Searching Simple
Christopher Stave
Manufacturer: Lippincott Williams & Wilkins
ProductGroup: Book
Binding: Paperback

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ASIN: 0781734770

Book Description

This Field Guide is a beginner's guide to Medline providing simple, step-by-step instructions on the basics of running an effective search strategy using the two most commonly used engines: PubMed and Ovid. Simple descriptions and colorful screen shots show you exactly what to do and how the screen(s) will appear. It tells you exactly what you need to know in order to run a successful search when retrieving medical information.

Customer Reviews:

5 out of 5 stars Essential for more effective, time-saving MEDLINE research.......2003-03-29

Written by the lead Instruction and Outreach Librarian at Stanford University School of Medicine's Lane Medical Library, the main purpose of this pocket guide is to help medical and related professionals construct and conduct faster, easier and more effective MEDLINE searches. It also helps you decide when it's more appropriate to use the free PubMed interface for MEDLINE or Ovid, a commercial (fee-based) alternative, in case you have access to both or wonder whether it's worth subscribing to Ovid.

MEDLINE archives change daily and PubMed services change almost weekly, yet it's been four years since the last guide to MEDLINE was published, and there have been only two books before this one that focused solely on MEDLINE and were intended for professionals, rather than consumers. If you choose only one guide, this is the one to get.

Chapter 1 provides an overview of medical bibliographic databases and tips for when to use which ones. Chapter 2 is an orientation to MEDLINE's structure and to basic search strategies, as well as an intro to the pros and cons of PubMed (free) vs. Ovid (fee). Stave goes into both in considerable depth in separate chapters devoted to each service. The two appendices cover Ovid's evidence-based medicine reviews collection (Cochrane's Database of Systematic Reviews, for instance) and other databases, such as ClinicalTrials.gov and LOCATORplus. There's a five-page glossary at the end, too, so you'll know what terms such as "check tags" and "explode" mean in this context.

HIGHLIGHTS:

This smallish book is filled with full-color screenshots, often two or three to a page, which is invaluable in helping the reader understand the explanations in the narrative text. The author gives detailed instructions for designing search strategies and other approaches to try if your first attempts don't produce the results you need. The effect is like looking over the author's shoulder while he patiently explains things to you, step by step.

The core sections on PubMed and Ovid are each broken down into three subsections:

* Overview, Screens, and Tools;
* Searching (by single citation, author or using various methods for topics); and
* Post-Search Data Management.

The data management section covers downloading and saving your search results, using commercial citation management software, and ordering full-text articles when they're not available free. The orientation to MEDLINE's relatively new Cubby service, alone, will make your searches less frustrating and time-consuming almost instantly. And did you know that, contrary to what many supposed experts say, you can search online for articles published pre-MEDLINE, from 1985-1965? (See LOCATORplus.)

This is a book you need to keep handy while you're working on becoming more of a whiz at online research, so it's designed to tuck into a lab or suit coat pocket (about 8 in. H x 4.5 in. W). It's basically a lucid, logical tutorial. If you invest the time to go through each of the five or so search strategies included in both the PubMed and Ovid sections, you will not only get better results, but you will surely save countless hours ever after.

LIMITATIONS:

Overall, this book is a gem. The only serious drawback is that the narrative text is in 8-point type, which makes it extremely difficult to read if you're over 40 (or younger, but tired). It would also be far easier to use in spiral-bound rather than perfect-bound format. If the publisher reprints it, let's hope they ditch the pocket-sized guide idea and whatever motivation to save printing costs that influenced the decision of the design for this first edition and make readability and usability higher priorities.

SUMMARY:

The Field Guide to MEDLINE is a clear, comprehensive and simple but not simplistic guide. It's an essential how-to and reference book for anyone who needs to search medical literature online, either frequently or occasionally.

5 out of 5 stars Field Guide to Medline: Making Searching Simple--A MUST HAVE.......2003-01-22

This book is an excellent resource tool for searching Medline,
learning more about the intricacies of literature searches, or improving/enhancing skills. This text is incredibly comprehensive and thorough and is a must have for every information professional. Simple to understand, I would also recommend this book to any library user eager to acquire skills needed to run the perfect Medline search. Two thumbs up! We have two copies of this important book in our medical library and both are used continuously.

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  3. The Verbally Abusive Relationship: How to Recognize it and How to Respond
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  6. The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
  7. The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
  8. The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
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