Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Book Description
Studies show that U.S. companies lose approximately $75 billion annually on failed or mismanaged projects. Avoid the many pitfalls and deliver projects on time, within budget, and of the scope and quality desired by the client, with a highly successful tool called the Statement of Work (SOW).
In Delivering Project Excellence with the Statement of Work, author Michael Martin explains what an SOW is ... how it's developed and used on a project to establish a baseline, develop pricing, and measure changes and profitability ... and how to communicate and sell the importance of the SOW to the client and your own organization.
Included with this book is a bonus CD-ROM with sample SOWs, templates, and forms to help you manage change to the project throughout its life cycle. This is a must-have book for every project leader, manager, team member, or client.
Customer Reviews:
Solid Book !.......2004-11-17
Mr. Martin did a magnificent job explaining what an SOW is and when it should be created. He also explains in detail the creation of an SOW and how it applies to the government and private business sectors. If you are familiar with SOW's you can skip Chapters 1-3 and dive into Chapter 4. I strongly recommend Chapter 5-7.
Chapter 1: Defining the Statement of Work
Historical Perspective on the SOW
Industry Standard Definition of the SOW
Definition of the SOW in the New Economy
Chapter 2: The Importance of the SOW in Managing Projects
Reasons for Having a SOW
Benefits of the SOW
Chapter 3: When to Do an SOW
Consequences of Lack of Guidance for the Private Sector
When an SOW Should Be Done
Types of SOW's and When They Apply
Chapter 4: Who Should Develop the SOW
Building the TIGER Team
Building the Cone of Cohesion
Chapter 5: Building the SOW foundation
Performing Due Diligence
Building the WBS
Chapter 6: Framing the SOW
Developing the SOW Framework
Structure of the Baseline SOW framework
Chapter 7: Finalizing the SOW
Drafting a Quality SOW
Role of the SOW in Pricing the Project
Reviewing the SOW
Role of the SOW in the Contract
Chapter 8: Sample SOW's
(this chapter breaks down the examples included on the CD)
Chapter 9: Managing Change to the SOW
The importance of Managing Change
Identifying When a Change Occurs
Factors to Consider in Managing Changes to the Project
Tools for Managing Change to the Project
Chapter 10: Selling the Importance and Benefits of the SOW
I would have preferred a variety of SOWS on the included CD giving examples of different types of projects. The templates that are included on CD were helpful. I was able to immediately use the template for one of my projects. I was very satisfied with my purchase.
Book Description
Describes how to write an attention getting news release.
Customer Reviews:
excellent advice.......2005-07-16
I read Catherine McIntyre's book before writing my first and only press release, to publicize my church's program for children with autism.
I did everything Ms. McIntyre told me to do.
That press release won my church a story and photos in the New York Times.
I should add that I'm a professional writer, so I had a leg up on the topic.
But I'd never written a press release in my life. I don't think I'd even read one.
McIntyre told me what I needed to know.
Fantastic Resource!.......2003-07-23
When I started looking for information on news releases I read a lot of books on the topic. This book, without question, was the best of the bunch. The author is a newspaper reporter and advertising copywriter and knows what it takes to grab the attention of news editors. Before I read this book I tried for a year to get my news releases puiblished. After reading this book I learned what mistakes I'd been making. Now almost every release I send gets printed. The author outlines a foolproof formula for creating newsworthy releases regardless of the topic. Contains loads of examples of news releases that have proven to be successful. Other books I've read were kind of boring and hard to read, but this one is written in a down-to-earth style that's sparked with humor throughout. A thoroughly enjoyable and useful book. Highly recommended!
Not too impressed.......2003-05-17
This book is written in a "hunt and peck" style: you have to hunt for useful information and then peck what is feasbile and what is not. I wasn't too impressed, but I guess all publicity books are the same. It's not like there's much new information out there.
I do recommend "Free Publicity" by Jeff Crilley. ...
Very Useful.......2002-08-30
McIntyre hits the nail on the head witn this one. I've found that my organization's releases have received much higher usage now that we follow her format. We also use Michael Levine's Guerrilla PR: Wired because of its strength in updating public rlations techniques to the Internet.
from someone in the biz.......2002-08-22
It's rare that you read something informative and entertaining. This book is written with humour and intelligence. It isn't exactly in the class of Michael Levine's Guerrilla PR Wired, but it is a gool tool to have around. The specific nature of the book is also helpful for those with specific questions.
Book Description
This engaging and highly effective guide is one of the most comprehensive and up-to-date PR writing books available. This book thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows the many techniques on the horizon and currently in use to reach a variety of audiences. An abundance of real-world examples and illustrations showcase outstanding work by public relations professionals and provide models for readers. Clearly-written and well-organized, this book places emphasis on the "nuts and bolts" of daily work in public relations, providing step-by-step procedures for creating and distributing a variety of successful public relations materials. For public relations writers learning or honing their trade, and people with an interest in public relations.
Customer Reviews:
Ok ..........2006-03-19
While the book does a good job by touching on many -- if not all -- aspects of public relations writing, it does so quite blandly, ignoring how to truly become a good writer. I found the book to be boring, the chapter on theory to be out of place, and most of the content hardly groundbreaking. Yes, public relations writing has a certain style, but there are much better books on writing (i.e. nonfiction writing) you could go with if you're simply interested in becoming a better, stronger writer (try authors like W. Zinnser or P. O'Connor). But, if you want to learn about the variety of public relations methods, this book is for you.
great for reading in class.......2002-08-22
I had to read this book for school and I was completely bowled over because I was expecting it to be the same boring snoozer that most of my text books were. and irrelevant. But it wasn't. It was totally cool and got me a great grade in that class. The only other book I liked enough to read more than once for class was Guerrilla PR Wired by Michael Levine. The way it broke down all the little steps was really useful.
One of the Best Overall PR Books.......2002-08-21
Wilcox and Jackson take on a huge topic--pr--and manage to digest and regurgitate it in a well-written and easy-to-understand style for students and newcomers, yet still retaining enough impact for experienced hands.
Unlike many peers who fail to take their subject into today's wired world, Wilcox and Jackson are fully aware and embrace the fact that a book that ignores the Internet is a book that is only half-complete, not complete with a future edition to create tomorrow. In that, they are similar to Michael Levine's Guerrilla PR: Wired, which focuses on low-cost methods to use the Internet to attain the organization's public relations goal.
Fundamentally, while Wilcox and Jackson cover various techniques step-by-step and explore the importance of good writing in general, one truth must be distinctly understood--for all their own skill in writing, Wilcox and Jackson cannot teach good writing. But, that is a fault common to all public relations and business books.
I teach using this text--the learning curve is very hgh!.......1999-09-19
I teach PR for Drexel University in Philadelphia. My non-traditional students are employees in a very large corporation who are earning a special degree in Customer Service Operations. This book enables them to work with me in taking on a non-profit "client" for whom we do a complete PR/marketing plan in just five weeks. I'm continually amazed at how well they learn all the basic premises from the book, augmented by my teaching and lectures from experts. The authors are members of my national PR group, Public Relations Society of America, which also pleases me very much--it works, gentlemen! Rosemary Rys, APR
Book Description
This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give students an understanding of how technology impacts the public relations industry. In the constantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
Customer Reviews:
OK as a very broad overview for beginners .......2007-08-21
The title of this book doesn't reflect its very broad coverage. Indeed, the book discusses a wide range of PR topics, as well as marketing communications and advertising. For this reason, the book is suitable for an undergraduate-level introductory course on corporate communications. However, while the information presented is clear and relevant, it lacks depth. Students who want to pursue PR and marketing writing as a career will want to supplement this book with other resources.
Writing the Wrongs.......2000-01-19
Effective writing skills must be mastered by anyone hoping to work in the field of public relations. If PR people do nothing else, they write, revise, write, revise, and write, more and more and more, until finally they write the wrongs (figuratively speaking, of course). In answer to this call, Thomas H. Bivins has created a dynamically comprehensive guide to many forms and styles of PR writing, from news release writing to desktop publishing. He also suggests ways of enhancing creativity, another important skill, in such areas as feature writing, poster, flyer, and brochure design, and newsletter design. Bivins further provides complementary examples and demonstrations that every current and potential PR writer will find useful. I'll never forget one statement the professor of my Public Relations Writing course (Spring 1999) made on the very first day of class: "I highly suggest none of you sell this book back to the bookstore at the end of the quarter. I wish I had a guide like this when I was working in public relations!" When she made that statement, I was immediately anxious to know what literatural pleasure awaited me!
Book Description
Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing-research, planning, ethics, organizational culture, law, and design-through the production of actual, effective public relations materials. Now published by Sage Publications, this edition has been updated throughout to include current events and Web addresses. Core content includes such subject areas as news and features, writing for print and broadcast, persuasive communications, newsletters and employee communication, annual reports, brochures, direct mail, global communication and the Internet.
Features of This Text
Provides the necessary principles of public relations research, planning, ethics and corporate culture, law, design, and visual thinking.
Details the many formats, audiences, and styles needed by any public relations writer, encouraging users to consider implications of writing for different media, audiences, and purposes.
Topical in-text examples keep current with student interests and user-friendly accessibility engages students without sacrificing depth and value of content.
Authors Donald F. Treadwell and Jill B. Treadwell equip students with the knowledge and skills they need to build a foundational background in public relations, including a capstone events chapter that details event planning and writing for exhibits, speeches, and collateral materials.
Public Relations Writing: Principles in Practice is ideal for use in public relations writing, media writing, public relations, and advanced public relations courses.
Customer Reviews:
Excellent textbook for all PR students .......2007-07-25
All PR practitioners would benefit from the solid, comprehensive grounding in communications issues presented in this book. The emphasis on cultural and ethical influences presented throughout is vital to all public relations work and the discussion is well presented here. The chapters on writing present useful overviews on the process and common PR materials. However, some descriptions of materials are very brief and all assume the student has an adequate knowledge of basic writing skills and techniques. Readers who really want to focus on writing will want to supplement this book with others that have more in-depth coverage of writing issues and content ideas.
lots of good information.......2004-05-15
The book is barely 500 pages long, but it has everything that anyone would possibly need to know about public relations. There are tons of public relations tools, such as the news release, press release, flyer, public service announcement, pamphlet, brochure, newsletter, fact sheet and media list, and they are all introduced very clearly. This text was required for a course I took in college over a year ago, and I chose not to sell it back to the school because it was so useful. It's great for entry-level workers that are trying to get acclamated to the business of public relations.
Average customer rating:
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Public Relations Writing: An Issue Driven Behavioral Approach
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Public and Media Relations for the Fire Service
ASIN: 0132564882 |
Book Description
Using no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this book guides students through various types of public relations writing. A focus on ethical and legal issues is woven throughout, with examples and exercises that deal with public relations as practiced by corporations, non-profit agencies, and other types of organizations large and small. In addition, the book addresses the most comprehensive list of public relations writing formats to be found anywhere--from old standbys like news releases to electronic mail and other opportunities in new technologies.
Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this second edition is divided into four parts. Part I deals with principles of effective writing useful in all disciplines. Part II focuses on news as the bridge an organization can build to its various publics. Part III takes you through a variety of writing formats and environments that provide an internal or controlled approach. Part IV is the wrap up that pulls together the various writing styles presented in this book as part of an integrated communication package.
Becoming a Public Relations Writer is a different kind of textbook for college and university students. It provides writing instruction for people preparing to enter the profession and guides students with models and step-by-step patterns designed to increase competence and build confidence in students on their way to becoming public relations writers.
Customer Reviews:
Sound, practical advice.......2007-07-20
Both students and working professionals will find much to learn in this college textbook. The writing and process guidelines are sound, detailed, and practical. The numerous examples and tips for writing different types of PR materials are very helpful for understanding their purpose and use. However, the chapters on writing marketing materials detract from the focus of the book and offer necessarily limited info. Writing skills for these materials are best learned in other, marketing-focused books where they can receive a full presentation.
Useful book.......2006-08-07
Very thorough, modern text that will guide you through the aspects of public relations writing. Lots of exercises in each chapter designed to get you thinking and writing. Practical, useful tips for anyone trying to break into the field or just polish up skills.
Great!.......2005-09-29
This book was sent to me in record time, and the book looks like it was barely used. And the price! It couldn't be beat!
Book Description
Publishing the Nonprofit Annual Report offers your nonprofit organization hands-on guidance to help you create an annual report that goes beyond fulfilling your financial reporting responsibilities and instead becomes a valuable communications, marketing, and image-building tool. Written by Caroline Taylor--a consultant who has more than twenty years of experience producing award-winning annual reports--this essential guide takes you through the report-writing cycle from start to finish. Step by step, she shows you how to create a plan, fit the report process into the overall schedule, assign tasks, develop the executive message, work with designers to integrate visual elements, and get the report printed on time and within budget.
Product Description
Copywriting That Sells High Tech is the definitive guide to writing powerful promotional materials for technology products, services, and companies.
Ideal for both novices and experienced communicators, Copywriting That Sells High Tech provides valuable insights and practical advice on writing clear and compelling promotional materials for technology products and services. The book is full of hundreds of ideas, examples, and techniques for improving the content of print and online materials.
Use this book every day to get valuable ideas for specific materials, to expand your knowledge into new areas, and to find resources for detailed exploration.
Customer Reviews:
Covers Everything for the High-Tech Copywriter.......2007-09-01
Writing copy for high-tech companies is totally different than other types of copywriting. In light of that fact, this book targets an audience that needs just this type of information.
I like the way Janice explains what a "callout" is, for example. While most experienced copywriters know what it is, a novice would not. And some copywriters who don't write high-tech, might not as well.
As one reviewer says, the author does cover a lot of material. But for someone just getting into high-tech copywriting, this is almost necessary. A second book that goes into detail on a few topics is called for as a follow-up read.
I recommend this book to anyone just getting into high-tech copywriting or someone who has done a little in the area but needs more information.
Comprehensive introduction, but dry.......2007-08-30
I've reviewed a few books in the "how to write..." genre, so Janice King offered me an opportunity to look at her book. I accepted because -- unbeknownst to Janice, I suspect -- my essay on "Care & Feeding of the Press" has quietly become a top resource for press relations professionals, which is one of the audiences for this book.
There's 12 chapters here, each of which covers a different facet of marcom. The first four chapters describe project planning, from defining the audience to the writing process (which covers both working with web designers and setting the proper tone for the marketing material). Five more chapters cover process: document elements, content types, text techniques, legal and ethical issues, and international concerns. The last section gives particular attention to specific types of marcom: sales materials, alliance (partner) materials, and press materials.
Although I've written a bit of marcom materials myself (such as technical white papers), my interest was focused on the last section since, as a computer industry journalist for more than 15 years, I have seen more press materials than one can imagine.
The best and worst I can say about Copywriting That Sells High Tech is that it reads like a college textbook. The information you need is all here, well organized and accessible. But it's a data dump -- not a mentor who shares experiences as well as information.
The information she imparts is accurate. Dull, maybe -- I felt as though I'd better be taking notes for the final exam -- but accurate. For example, she lists the types of press articles that a marcom professional might be called upon to produce, such as case studies, research findings, and technology primers, and describes the elements, requirements and expectations for each. If you didn't know any of this (and I can assure you that plenty of so-called PR professionals do not), you'll have a ready made checklist for your PR kit.
However, there's no sparkle in any of it; you don't have the least sense that a treasured friend is confiding her vast experience in this subject. But maybe you don't need that. (I like sparkle, personality, a voice.)
If you're new to marcom, or you're trying to figure out if this (lucrative) sort of writing is right for you, this is an excellent book to help you get started. It may also be useful (though less so) for a businessperson who suddenly has these duties plopped on her desk. You won't learn to write an effective press release (or to write an effective anything, really) from this text, but you'll be able to check off the elements that are expected by the target audience.
Copywriting That Sells High Tech is more "what" than it is "how." There are other references for the "how to write effectively" tasks, though; turn to this book for the broad picture.
Taking on too much.......2007-06-20
I purchased this book as a textbook for a marketing communications class. The class as a whole had a few negative comments, including that the text was difficult to follow. I had no trouble following it, but King does try to cover too much material in one book. Buy this book for an overview of copywriting and read first the chapters that pertain to your particular project (something King suggests herself). Move on to other books for a more in-depth view.
The book for ALL technical writing.......2006-05-13
This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials. The book is loaded with tips on how to craft compelling content.
The Bible of Writing Hi-Tech Copy.......2006-05-03
I've been writing business-to-business, industrial, and high-tech marcom materials for over a quarter of a century, and I wish I had this book when I started. It's comprehensive and filled with great tips on how to write more compelling, engaging promotions for technical products.
Books:
- Public Relations Writing: Form and Style (with InfoTrac®)
- Reading, Writing, and Rising Up: Teaching About Social Justice and the Power of the Written Word
- Reiki The Ultimate Guide Learn Sacred Symbols & Attunements plus Reiki Secrets You Should Know
- Return on Customer: Creating Maximum Value From Your Scarcest Resource
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Sell Your Book on Amazon: The Book Marketing COACH Reveals Top-Secret "How-to" Tips Guaranteed to Increase Sales for Print-on-Demand and Self-Publishing Writers
- Send: The Essential Guide to Email for Office and Home
- Speak Like a CEO: Secrets for Commanding Attention and Getting Results
- Technical Communication (10th Edition)
- Telecommunications for Managers (5th Edition)
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