Book Description
A desk calendar with a space each day for key appointments or you can write down something nice you did for someone or that someone did for you. The year 2000 is such a special year.
This is the 4th edition of the book
Customer Reviews:
A touching, sensitive book--will help you be a better person.......1999-09-11
It takes a special person to do and compile this many nice things! Dr. Hatcher's sensitivity, humor, and candor allow him to understand human nature and connect with people in a way that is becoming a lost art. These thoughtful suggestions truly helped me consider the nice things that I do--and how I would like to do more of them!
Book Description
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media's interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization's goals.
The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered:
•The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations
•A strategic perspective on public relations, addressing issues related to reputation management, fostering desirable relationships with key publics, and campaign planning
•The history of sport public relations and how it is evolving
•The foundations for effective media relations in sport, including information services and organizational media
•The critical need for a crisis communications plan and how to develop and execute such a plan (sample plan is also featured)
•The diverse forms of community relations practice and how such programs can generate revenue for sport organizations
•The diverse forms of public relations practice, encompassing employee, investor, customer, donor, and government relations
Sport Public Relations: Managing Organizational Communication provides the theoretical basis for industry practice as well as guidance on applying those concepts. Through "Insights From a Professional" sidebars, readers learn what sport communication work is like, what tasks and dilemmas they will face, and what opportunities are available in the industry. Other sidebars present real-life examples and historical events that show how sport communication has evolved and the vital role it plays in effective sport management. Numerous illustrations and tables present guidelines, tips, and insights, and the appendixes showcase sample products. Also included in each chapter are objectives, key terms, summaries, and learning activities to help students comprehend the material.
In addition, Sport Public Relations: Managing Organizational Communication presents concepts such as reputation management in sport. It discusses how to manage relationships with key publics using a variety of strategies, including media tactics, audience research methods, community outreach programs, crisis communications plans, and Web technology. Readers will understand the full range of functions within the realm of sport public relations and they will learn how to be proactive and progressive in their public relations practices, which will result in better relationships between sport organizations and their key publics.
Book Description
Media relations professionals must know how to stay ahead of the game to be effective in today's complex world. It is no longer enough that they craft news releases, orchestrate interviews and build sustaining relationships with reporters. Their multiple roles now include planner, crisis manager, communicator, counselor and strategist. Based on decades of real-world experience, the authors present straight-forward, practical advice on all aspects of media relations, supplemented with ideas and ideals of other experts. They begin with the major trends in media relations. They then discuss the changing definition of news and how it gets to the public; goals and objectives and how to track them; crisis communication; ethics; and the counselor role of the media relations professional. The effects of changes in technology, including the Internet, and globalization are threaded throughout the text. With a clear and fast-moving style, the fourth edition maintains its status as the foremost book on media relations in the corporate and nonprofit sectors. It is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.
Customer Reviews:
Practical but not just a "how to do book".......2007-01-05
I liked it. It is a useful book but it's not just a "how to do book". It is also good for people working at the communication sector for non-profit organizations.
Excellent Read.......2006-11-06
This purchase was initially a required reading for University. "On Deadline" is well written and is a great reference book in Public Relations.
I often use this book as a reference tool and I definitely recommend this book.
These other reviews must be paid endorsements.......2006-03-05
I bought this book based in part on the rave reviews. I did not see much value in the book -- It reads like a couple of friends got together and said, "hey, since we're good at this, we should write a book about it!" But the text is scattered, and the instructions are not at all useful. When an example is given to illustrate a point, it's hard to see the relevance of the example, or how it relates to something you might do yourself. There's an old adage, "Those who can't, teach." The reverse is true here: "Those who can, should stick with what they do best, and not try to teach unless they know how to teach."
Awesome!.......2005-02-06
One of the best books ever written on the specialized function of PR! One of my professors in graduate school used this text as one of his "recommended" reading selections. By the time he referred to it several times through the semester, I asked my parents for it as one of my Christmas presents! I still have it and plan to use it as I pursue my Ph.D. in PR/Communications. The information it the text is both timely and timeless!
Strong Resource Material.......2004-12-01
Excellent material here. Should be a part of any media pro's resource library.
Book Description
The authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is strongly focused on applicability and combines long standing best practice principles with innovative approaches for staying ahead. It systematically discusses competences needed in each of the key functional areas in the media companies drawing on examples from all main media sectors .
Customer Reviews:
Very good Program Management Methodology.......2007-03-23
This book provides an excellent overview of the CCTA's program management methodology. With it, as well as PMI's Standard for Program Management, I was able to draft an initial program management methodology for our organization. The information provided in this book was invaluable in this effort.
If you need to figure out how to manage programs, this is an excellent resource.
Book Description
Practice the IT Skills Essential for Your Success
- 60+ lab exercises challenge you to solve problems based on realistic case studies
- Step-by-step scenarios require you to think critically
- Lab analysis tests measure your understanding of lab results
- Key term quizzes help build your vocabulary
In this lab manual, you'll practice:
- Working with CPUs, RAM, and motherboards
- Installing, partitioning, and formatting hard drives
- Working with portable PCs, PDAs, and wireless technologies
- Installing, upgrading, and troubleshooting Windows 2000 Professional and Windows XP
- Installing sound and video cards
- Managing printers and connecting to networks
- Implementing security measures
- Preparing for safety and environmental issues
- Establishing good communication skills and adhering to privacy policies
Book Description
Are you are a designer, producer or programmer struggling with the pressures of multimedia project management? Are you a client commissioning a web site or CD-ROM and don't know what that entails? Is your project fast spiralling out of control while whole areas of the business remain a mystery? Then this second edition of Managing Multimedia will relieve the pressure, providing more practical advice and insiders' tips to help you deliver a high-quality project in time and within budget.
New to this Edition
* thoroughly updated to reflect trend towards on-line project development
* coverage of marketing and distribution concepts
* identifies future trends and directions
* The accompanying CD-ROM adds colour, sound and movement to complement aspects of the text and is designed in cross-platform HTML for easy customisation.
Key Features
* includes management guidelines for each stage of the multimedia project life cycle from initiation to completion
* defines the project managers responsibilities at each stage of the project life cycle. These checklists build into an overall job description or role model
* pinpoints all the recognised problem areas and offers practical solutions based on the Authors own extensive experience
* provides task-related exercises to help you build a customised set of multimedia management guidelines to fit your own project requirements
Customer Reviews:
Excellent overview.......2002-04-15
This book provides an excellent overview into project management of multimedia projects. It covers such topics as general project management strategy, scoping a project, contractual issues, selecting the team, team management, agreeing the content, copyright, and marketing, in each case relating the discussion directly to the special issues that arise in multimedia management. The book also provides an introduction to technical topics such as interface design, audio assets, video assets, graphical assets, and testing. The accompanying CD-ROM is well-done, containing useful supplemental material such as interactive forms for various stages of project management that can be used as is or edited.
One of the book's authors obviously has a strong connection to audio production, and the chapter on audio assets gives a very in-depth introduction into what kinds of things an audio engineer is capable of doing and is supposed to do. I have been looking for a general introduction to sound editing, and this is the best that I have been able to find so far, but I didn't expect to find it in a book about general multimedia management. The accompanying CD also contains audio samples for listening and editing practice, as noted in the book. I found these samples also quite useful.
Very practical, realistic book........2001-05-27
I teach Multimedia Project Management in a Multimedia Design Masters Program at Laval University, Quebec City, Canada.
For the two years which I gave the course, I have used Managing Multimedia as the main reference.
I was pleased to discover the book. Students also find the book very relevant.
Excellent resource for Multimedia Professionals.......2000-06-05
I am a student studying Bachelor of Multimedia and I found this book to be extremely helpful in my course - especially when it came to managing and conducting my student projects at university (with real life clients, external to the uni).
This book teaches you how to effectively elicit the product requirements from your client; it gives information on contractual issues for proposals and development agreements; it advises how to assemble the most effective team for a project and team management principles; it discusses Intellectual Property and Copyright, important issues for this industry; it covers management of the other phases of a multimedia project - design, production, integration and testing... and gives advice so you don't fall in the traps that so many other projects have like requirements creep, blowing the budget, missing the deadline...
You really need to plan your multimedia projects if you want to create quality products (whether is be a web site or CD-ROM) - and this book will help you plan and control your projects.
Project management is -big- money. If you want a book about how to be a professional multimedia project manager, then this book is for you.
Clear, contemporary, cuts the crap - great textbook.......1999-03-21
We used this book as textbook for a European course in Multimedia Production: it is clear, up to date and doesn't containt he usual geeky jargon. Written by people who know about production, and how to pass on that knowledge to others. Good practical exercises too.
This is not a practical book for "real life" multimedia.......1999-03-09
The book does not reflect real life multimedia project planning.
The authors spend too much time on overly complex forms and proceedures. I wonder if they ever worked with an in-house client or a small business wanting multimedia development. I doubt it.
If you are working on a very complex project with really stupid clients this might be the book for you.
If enjoy working with multimedia and you are working with the average clients, who want a web site or interactive CDROM, I'd advise you look for a different book.
I'm currently teaching a multimedia project planning course. A former instructor recommended we use this book. My students and I have recommended that we don't use this book for future courses.
The book contains a CDROM which is pretty much extra fluff with no real value.
Book Description
Character motion is one of the most critical elements in creating a believable look for a video game, animated project, or movie special effect. Good character motion can quickly take the viewer into the imaginary world and help sell the scene, while bad character motion can just as quickly ruin the believability of a game or scene. Without a doubt, motion capture gives you the most realistic synthetic motion possible, and for this reason many companies use motion capture as the source for many of their animations. The Animator's Motion Capture Guide is written for all levels of animators, artists, project managers, and companies who wish to handle their motion capture effectively and efficiently. It is written from a motion coordinator's (lead animator's) point of view and gives a plan for handling motion capture, whether on a single project or multiple projects. It provides you with a complete, start-to-finish plan for dealing with motion capture, hints on selecting a motion capture service bureau, how to cut costs, and how to streamline your process. It also gives you a motion capture glossary and lists of motion capture service bureaus and performers. This book is a "must-have" for animators, managers, and video game companies who want to approach motion capture in a uniform, thorough, professional, and efficient manner.
Customer Reviews:
very good book for planning mocap.......2007-03-10
This book will be very useful for everyone who going to work with mocap technology. I use it for teaching my students in Moscow University of Culture and Arts. Students like this book too, because this book is very intelligible!
Book Description
Reading about ethics is no walk in the park. The issues are thorny, and they can cause discomfort. Some of the topics discussed and the positions taken by the various authors may raise your blood pressure. The issues are, however, essential to the profession and thoughtful reading and discussion are essential to the discipline.
Typical uses for this work will be class discussion among students of school libraries and school administration. The individual chapters can be taken as independent readings, or the discussion questions may form the basis for class discussion or individual research papers. Practicing professionals may want to read the entire book for a book study group, or to simulate policy-making discussions on the ethical practices of the profession.
Average customer rating:
- Management Information Systems: Managing The Digital Firm (Cram101 Textbook Outlines )
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Management Information Systems: Managing The Digital Firm (Cram101 Textbook Outlines - Textbook NOT Included)
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Management Information Systems: Managing the Digital Firm (9th Edition)
ASIN: 1428812938 |
Book Description
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Customer Reviews:
Management Information Systems: Managing The Digital Firm (Cram101 Textbook Outlines ).......2007-05-06
I feel deceived because when I found the book the description wasn't clear enough and ordered it. It was an unpleasant surprise when the book arrived.
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