Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
Average customer rating: 4.5 out of 5 stars
  • Great Guide to Chinese Culture
  • nice review
  • Rich in cultural anecdotes but lacking in the big picture
  • All Business students should read this!
  • Good first introduction, BUT...
Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
Scott D. Seligman
Manufacturer: Grand Central Publishing
ProductGroup: Book
Binding: Paperback

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ASIN: 0446673870

Book Description

In the tradition of Warners Japanese Business Etiquette, here is the newly-updated guide to social and business protocol in the Peoples Republic of China. East-West business is booming, as thousands of Americans flock to China to seek explosive opportunities. Now, Scott D. Seligman, an expert with 25 years of experience dealing with the Chinese, provides complete and up-to-date advice on how to succeed in China. With clarity and humor, Seligman shows how to avoid costly misunderstandings, interpret behavior, avoid the unintentional gaffe, and make positive impressions, all while closing million-dollar deals and forming priceless friendships.

Customer Reviews:

5 out of 5 stars Great Guide to Chinese Culture.......2007-08-20

This book contains very useful information about Chinese Culture -- it's not at all just for business people, but for anyone who wants to understand the culture... or at least try to not stick their foot in their mouth when interacting with Chinese people.

Whenever I surprise my Chinese fiancee by knowing something about Chinese Culture (like the seating arrangements at a banquet), most of the time it was learned from this book. I can't rate it highly enough.

4 out of 5 stars nice review.......2007-03-13

Haven't finished the book, yet. But so far, it seems to be worthwhile.

4 out of 5 stars Rich in cultural anecdotes but lacking in the big picture.......2007-02-07

To be sure, with its rich Chinese cultural anecdotes and the author's vivid writing style, this book is not only useful in helping the reader understand unique Chinese concepts like Guanxi, Mianzi and Lijie but also an entertaining read - suitable for business travelers.

However, after reading Wei Wang's The China Executive, I realize that Seligman has not been right on "the single most important and fundamental difference between Chinese and Westerners". On pages 44-47 of Chinese Business Etiquette, Seligman says that this is the difference between the "individualism" of Westerners and the "group-centeredness" of the Chinese. (Of course, Seligman is not alone in getting this wrong; since the publication of Geert Hofstede's Culture's Consequences in 1980, this Western individualism-Chinese collectivism dichotomy has become the most widely-talked assumption in almost every book on China business including the authoritative Harvard Business Review on Doing Business in China).

To elaborate on Seligman (page 45), "[In China,] matters are often debated at great length until agreement is reached on a course of action. Once a decision has been made, however, individual group members are expected to fall in line, embrace it, and act on it, and nobody presumes to question it, at least overtly."

Now, the reality is that, with nearly a hundred million dollars invested in China, one of the biggest complaints our expats have against local staff is the latter's inability to follow a pre-agreed course of action or plan. In addition, the Chinese do not like group discussions, not to mention "debates at great length"; most of them like to remain quiet rather than actively voice their opinions. Also, if the Chinese were group-centered, their state-owned enterprises would have been so successful that multinationals have stood little chance to compete with them - but the very opposite is true (most state-owned enterprises cannot be closed down fast enough because they are "a pile of sand")!

According to Wei Wang in his book The China Executive, "group and individual are the two sides of the same coin; one cannot exist without the other", and therefore Westerners actually exhibit dual individualism-collectivism. And the heart of human relationships in China is human feelings. In other words, Chinese and Westerners do not represent two poles of the same individualism-collectivism continuum.

In addition, "there is a limit to learning the Chinese way," says Wang. "There are things that you need to go about the Chinese way but there are also things that you need to go about the Western way - otherwise, you lose the purpose of going there in the first place."

To understand why and, more important, its profound implications for China business or indeed business in the China era (including management, leadership, strategy and worldview), you have to read The China Executive.

5 out of 5 stars All Business students should read this!.......2007-01-05

This book gives a great summary of the basics of doing business with the Chinese. It's well written and organized and provides great insight into a culture with which most Americans are not familiar. A great resource for any Business, Communications or Marketing student!

4 out of 5 stars Good first introduction, BUT..........2006-11-05

I bought the first edition of this book (previously called Dealing with the Chinese) in the early 1990s when I had to make my first business trip to China. Over the years, it has allowed me to be a bit more inspective of my own behaviour and those around me, and has helped me avoid social faux pas when dealing with the Chinese. So, if you are planning your first trips to there, you should read it, which has useful information and is also a light read.

However, as our company's commitment to China has deepened from initial export to long-term investment, I have found that I urgently need another book to inspire me to deal with the China investment challenge, which involves not only basic business etiquette (which Seligman has entertainingly dealt with), but also more profound issues like market, management, leadership and strategy. To be sure, there are many books published in the West on the above topics but they have all been written for the Western business environment.

Of course, there have been new books on China business too, but most of them came out either supporting the great hype about the "new economy" or offering no added value except to "reveal" to the world what had happened to the authors when they were there.

Recently, I have found my long-awaited book, and it is Dr Wang's The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China.

What a great book! To know why The China Executive is the best book on the topic, you have to buy a copy and read it.
China Now: Doing Business in the World's Most Dynamic Market
Average customer rating: 4.5 out of 5 stars
  • Interesting book worth the read
  • Excellent guide for business negotiation in China!
  • Good Time to Learn Mandarin
  • Great information and insight with intriguing statistics
  • China Now--For Businessman and Layman
China Now: Doing Business in the World's Most Dynamic Market
N. Mark Lam , and John L. Graham
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Hardcover

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  2. The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China
  3. Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese") Chinese Business Etiquette: A Guide to Protocol, Manners, and Culture in the People's Republic of China (A Revised and Updated Edition of "Dealing with the Chinese")
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ASIN: 0071472541

Book Description

Turn East-West Relations Into Win-Win Situations

China has more than one billion people. That's one billion potential customers. China Now is your must-have guide to this exciting world of opportunity, written by a top corporate advisor and a renowned business professor who specialize in East-West business strategy. Together, Mark Lam and John Graham have worked with dozens of Fortune 500 companies and thousands of American and Chinese executives, and now share with you their most successful strategies, tactics, and insights.

A comprehensive all-in-one tour of the world's fastest growing market, China Now is filled with everything you need to know about China's people, negotiation styles, culture, history, economics, and business dealings. You'll learn how to plan, where to go, and who to visit for the best results. And, unlike other books on the market, you'll discover the key differences between various regions and businesses that could make or break the deal.

China Now includes:

Even if you've read Sun Tsu's The Art of War, this book will help you master the art of peaceful negotiations-and establish long-term partnerships that profit everyone involved. The advice you'll find here is not only invaluable; it's absolutely essential to the future of your business.

Customer Reviews:

5 out of 5 stars Interesting book worth the read.......2007-09-28

This is an interesting book well worth reading, especially if you are doing business in China or plan to do so.

4 out of 5 stars Excellent guide for business negotiation in China!.......2007-07-05

The book is a page turner. China joined the WTO in 2001. With the upcoming Beijing Olympic Games in 2008 and Shanghai World Expo in 2010, China provided fantastic opportunities for multinational enterprises.

The comparisons on negotiation style between Japanese, Korean, Taiwanese, Hong Kong and Chinese managers, were covered in details. It is the best part of the book. This is a must read for all American CEOs.

With the new leadership, Mr. Hu Jintao as president and thousands of revised laws, China is moving out of the corrupt-country list eventually.

In Northeast of China, 4,000 Japanese companies set up shops in Dalian, Harbin is the little Moscow, and Shenyang got investments from South Korean firms. In 2006 Putin approved the oil pipeline from Siberia to Daqing (an old oil field in China), costing $11 to $16 billion USD. Again, opportunities are everywhere!

A good example was given on GreenTree Inn in Shanghai, a hotel chain established by a Californian Chinese. He suffered much on his dealings with the Chinese government red tapes. But at the end, he prevailed. The three keys to his success are: guanxi, patience and persistence.

US and China needed each other. China is no longer just an export country like Germany. China is quickly becoming a vast market for American and global brand-name products. In China, the 300 million middle-class population, is the ultimate consumer power. This number is increasing every year.

The book provided too much history on the Asian countries and it will be better if more real life success stories are covered.

4 out of 5 stars Good Time to Learn Mandarin.......2007-07-05

Every time I visit Shanghai, I become more convinced that this is the Chinese Century, much as the last century was dominated by America and the 19th Century by Britain. I picked up a copy of this book at Hongqiao Airport en route to Beijing and finished it within days.

The authors clearly know their stuff, and despite repeating themselves throughout the text, present a compelling case for respecting Chinese culture and learning how to conduct business differently than the typical American practices. I found their comments on intellectual property rights to be particularly insightful and convincing. Their argument that China (or any other country) will not be motivated to respect other countries' IP rights until they themselves have IP they want to protect is supported by the history of Taiwan, Japan and the US.

Anyone who wants to do business in China will benefit by reading this book. Since China is quickly becoming our biggest trading partner and will someday soon have an economy larger than the US, learning some Mandarin wouldn't hurt either.

5 out of 5 stars Great information and insight with intriguing statistics.......2007-02-25

Sun Tzu said "Know yourself, know your enemy, and you will win every battle." This book provides the readers with a key to the critical success factors of conducting business in China. It contains much pertinent information to help understand the people and the culture that drive the business culture in China. As a former expat manager in Asia for a major American telecom company, I found incredible knowledge, intriguing numbers, and insight in this book, and I highly recommend this book for anyone that wants to grow their business or career with the Chinese economy.

5 out of 5 stars China Now--For Businessman and Layman.......2007-02-18

China Now is a sweeping and practical guidebook for those intending to engage in the formidable challenge of conducting business activities in China. The authors possess first-hand experience which will benefit entrepreneurs as well as corporate executives. There is ample `hands-on' step-by-step guidance, by region, with an emphasis on negotiation preparation, techniques and styles, and approaches to the drafting of contracts and relevant cultural insights. Extensive discussions regarding intellectual property protection with important historical perspective--harking back to the years when Americans provided very lax protection for IP-- provide the reader with an understanding of the opposing views of today. There is also considerable discussion of the existing International IP agreements and the progress made in this area. The various sectors of China's high technology and research and development are surveyed, along with the expanding harbor and container capacity, power supply and information management systems, and air and ground transportation systems.

A brief review of rural China suggests the possibilities for investment by labor intensive industries in these geographical areas that have not significantly shared in the new Chinese economy. There are summaries of the Chinese governmental structures and legal profession, their functions, powers and interrelationships, formal and informal, with discussions of the consequences for foreign business. Useful anecdotal references are sprinkled throughout.

China Now presents historical and cultural perspectives that are lacking in many public portrayals of the nation. China's unforgotten bitter experiences with foreign powers in the 19th and first half of the 20th Centuries are surveyed. The book also offers a present day assessment of the contentious issue of U.S. impediments to trade with China. The authors emphatically set forth their views of the importance of the unimpeded flow of trade for the promotion of mutually beneficial international relations.

In addition to its value for business investors, China Now affords a very useful set of perspectives for the general reader who wants a fuller understanding of the world's `other giant.' It covers not only the principal sectors of China proper (Northeast China, Beijing and Tianjin, Shanghai, the Pearl River Delta (including Hong Kong) and Rural China), Singapore and Taiwan and their economic relations with China, but also addresses the economic importance of the Chinese Diaspora. Historical, cultural and economic relations between North and South Korea and northeast China are also discussed.

Through a portrayal of the evolving business face of China, and its cultural underpinnings, the book serves as a counterbalance to the customary more-or-less dominant focus on the political and military aspects of relations with China. The general reader will find an informative picture of the extensive involvement of Western and Japanese capital investment and business activities in China, Sino-Russian trade and economic cooperation and the growing South Korean investment in northeast China. The mutuality of international economic interests is made quite clear.

America's understanding of China is too important to be left to business people and political operatives alone. China Now can help to bring such understanding to the general electorate. A phrase appearing near the end of China Now: "China and the United States need each other," states an important premise of the book. If this phrase is true and remains true, it is a basis for optimism.

Edward Lindsay
Certified Public Accountant
Member California State Bar (Inactive)
Fountain Valley, California

Chinese Negotiating Style: Commercial Approaches and Cultural Principles
Average customer rating: 3.5 out of 5 stars
  • So many words, so few pointers
  • Read the Chinese Mind
Chinese Negotiating Style: Commercial Approaches and Cultural Principles
Lucian W. Pye
Manufacturer: Quorum Books
ProductGroup: Book
Binding: Hardcover

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ASIN: 0899307248

Book Description

How precisely do the Chinese negotiate contracts and other agreements? Do they follow conventions similar to those of European negotiators? To the Japanese? Is there a pattern or style to their negotiations? These are the types of issues examined and resolved in Pye's guide. The volume is based on extensive interviews with Americans and Japanese who have had considerable first-hand experience negotiating with the Chinese, and an effort has been made to highlight the areas in which there has been the greatest amount of confusion and misunderstanding for American business people. Pye examines each step in the traditionally long negotiating process, from the first contacts to the responses after agreements have been reached. With an emphasis on cultural considerations and troubleshooting techniques, Pye gives solid, practical advice for business firms and individual negotiators. While the emphasis is on practical business negotiations, anyone concerned with Chinese culture will find much to ponder in this book.

Customer Reviews:

2 out of 5 stars So many words, so few pointers.......2007-01-30

The points of this essay could be conveyed in six concise pages but are buried in page after page of pompous prose. There are some insights -- but the reader has to plow through too many diplomatically (vaguely) worded paragraphs to find them.

5 out of 5 stars Read the Chinese Mind.......2006-11-04

I first read this book 20 years ago when a consultant in Taiwan. After reading it, I felt I had been given the absolute script for how my clients were thinking. I was already successful with them, but this book was tremendously empowering. Even in non-adversarial negotiations, even in life with my Chinese in-laws, the principles gathered and explained by Pye are apropos and valuable.

Pye's own training in psychology well equips him for interpreting human behavior (check out his book on Mao), and his knowledge of modern China and its behavior is invaluable. In this book he lists specific characterics and behaviors common in Chinese negotiations: the way they use information, the way they try to manipulate counterparts, the way they analyze and leverage, the way they manage concessions. And his book is not based on theoretical analysis alone, it is based on interviews and meetings with dozens of business people with actual experience. He smoothly blends and synthesizes a vast budy of experience into this book.

Who would benefit from this book?

- Anyone doing business in China or with the Chinese
- Anyone working together with Chinese professionally
- Anyone teaching Chinese people
- Anyone married to a Chinese
- Anyone going to China for more than a couple of weeks
- Anyone dealing with China in political areas

By the way, Pye's other writings and books dealing with China are equally valuable. In late 2003, the Harvard Business Review featured an article on negotiating with the Chinese that was excellent. It never mentioned Pye, but said very little that he had not articulated many years before.

Read this and be enlightened. I have more than 20 years of business experience in Asia, speak Chinese, and count this as one of the most helpful books I have read on this culture.
From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China, India, Ireland, and Israel
Average customer rating: Not rated
    From Underdogs to Tigers: The Rise and Growth of the Software Industry in Brazil, China, India, Ireland, and Israel

    Manufacturer: Oxford University Press, USA
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0199205310

    Book Description

    In 1980 the Indian software industry was practically non-existent. By the 1990s the industry was one of the largest employers in manufacturing. Similar patterns of growth can be found in other emerging economies. So given that the software industry is commonly viewed as a high-tech industry,
    how is it that such spectacular growth has occurred in countries where high-tech industries would not seem likely to develop? This book examines the reasons behind this phenomenon, and asks whether it suggests a new model of economic development. The contributors explore the implications of the rise
    of these newcomers to the software market for the global industry, and whether there are things to be learned about the role of human capital in economic growth, firm formulation and capabilities, business and managerial models and industry structure. Chapters include country studies on Brazil,
    China, India, Ireland and Israel and are complemented by cross-cutting chapters on some of the key issues highlighted by the groeth patterns of software in these nations, most notably the role of the multinational companies, the globalization of the skilled worker flows, and the formation of firm
    capabilities. The novelty of the growth patterns in the regions that studied makes this book useful for understanding analytical and empirical issues underlying new microfoundations of economic growth in some emerging regions of the world.
    Cowboys and Dragons: Shattering cultural myths to advance Chinese/American Business.
    Average customer rating: 5 out of 5 stars
    • Packed With Knowledge!
    • Insightful comparison of cultures, great business advice
    • A must read for anyone interested in doing business in China
    Cowboys and Dragons: Shattering cultural myths to advance Chinese/American Business.
    Charles Lee
    Manufacturer: Kaplan Business
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0793160294
    Release Date: 2003-02-13

    Book Description

    Forge positive, productive East/West business relationships by understanding how the other side thinks.

    Focusing on who the Chinese and Americans are, and why they behave in certain ways, this pragmatic yet sensitive approach to building East/West business relationships urges readers to seek understanding ahead of quick answers.

    Bicultural businessman Charles Lee outlines the traditional, social, political, and economic factors affecting Chinese and American business environments, deconstructing the myths of the ""cowboy"" and the ""dragon.""

    Customer Reviews:

    5 out of 5 stars Packed With Knowledge!.......2004-06-03

    Explaining China is a favorite avocation of many Chinese in the West. They usually state that Chinese and Western values are opposed, and that Chinese values are not only different but superior. This fairly typical book can be straightforward and informative, particularly when the author discusses the decision-making process in China and warns that `yes' and `no' probably don't mean what the average, unsubtle American understands them to mean. But stay skeptical of the author's generalizations about Chinese (Dragon) and Western (Cowboy) motivations. He stresses the supposed "collective" disposition of Chinese, but anyone with China experience will wonder just how "collective" the Chinese really are. In an often-used saying, the Chinese compare themselves to grains of sand - to emphasize their difficulty in getting together and cooperating. Sometimes the book describes fact, and sometimes fantasy that Chinese wish were fact. It can be as useful to know a people's fantasies as it is to know their facts so, properly read, we find this book to be a useful addition to the bibliography on doing business in China. (There are, by the way, some annoying proofreading errors, most egregiously the erroneous pinyin spelling of the Chinese word for face.)

    5 out of 5 stars Insightful comparison of cultures, great business advice.......2003-12-11

    Dr. Lee offers thought provoking insights and recommendations on doing business in Asia, based upon years of personal experience. Interesting contrasts of Asian and Western cultures help to explain the different approaches to business. His advice on the important subjects of negotiation and conflict resolution provide valuable guidance on how to avoid common misunderstandings and achieve mutually beneficial outcomes. This book is great for those interested in doing business in China and is recommended reading by the nation's top business school.

    5 out of 5 stars A must read for anyone interested in doing business in China.......2003-05-06

    Dr. Lee covers a lot of subject matter in Cowboys and Dragrons. This is not a travel or "how to" book. This is a hands on reference piece that aims at breaking down cultural myths between the U.S. and China that have historically promulgated misunderstanding between the two countries. Dr. Lee emphasizes the necessity of having a historical and cultural understanding of the United States and China before entering into or embarking on business dealings between the two countries. He poses philisophical questions to the reader in order to uncover fundamental truths about human relationships. Furthermore, he provides practical advice on how to make a U.S./China business deal work to the benefit of BOTH sides.

    If you ever wondered why Chinese bow and avoid direct eye contact versus the American norm of firm handshakes and looking someone squarely in the eye or how to better understand the nuances of business language among both cultures, this book will explain it all.

    Cowboys and Dragons will surely become a must read among business school students, entrepreneurs, executives, and individuals that plan or or are currently doing business in China. Keep this book handy.
    Billions: Selling to the New Chinese Consumer
    Average customer rating: 5 out of 5 stars
    • Useful advertising guide to reaching China's consumers
    • Ways to Profit from the Seeming Contradictions in Chinese Society
    • Hire this guy for your ad campaign!
    • For companies who would enter the Chinese market
    • Insight into the Chinese Consumer
    Billions: Selling to the New Chinese Consumer
    Tom Doctoroff
    Manufacturer: Palgrave Macmillan
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 1403971692
    Release Date: 2005-12-22

    Book Description

    This book cracks the code of marketing to the New Chinese Consumerall 1.3 billion of them. Marketers of some of the worlds leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But the same rules do not apply in China. Doctoroff delves into the psyches of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides tools to help readers harness the power of insight into consumers fundamental motivations and reveals the pitfalls into which many multinational competitors often fall. Anyone who plans to do business in China shouldnt get on the plane without this book.

    Customer Reviews:

    5 out of 5 stars Useful advertising guide to reaching China's consumers.......2007-06-14

    You can find an abundance of books about doing business in China. This one, however, takes a rare approach. Ad expert Tom Doctoroff confines his commentary (for the most part) to a subject he has the expertise to address - advertising - although he tends to generalize a bit about Chinese history and philosophy. He offers evidence and examples from both successful and unsuccessful ad campaigns to support his assertions about what will work if you want to build your brand in China. We find that this short book offers interesting perspectives on the Chinese consumer market, while it also provides a refresher course on the main principles of advertising and brand building in any market, whether it be East or West.

    5 out of 5 stars Ways to Profit from the Seeming Contradictions in Chinese Society.......2006-09-12

    Confucius, Daoism, Communism, Industrialization, Urbanization, One-Child Families, Great Leap Forward, Education and Profit Is Good: What do these themes mean for those who wish to sell in China? They are all important influences which you need to understand. Each Chinese consumer is uniquely influenced by the combination. The result includes some pretty interesting apparent contradictions such as prudishness about sex in advertising in a country where sexual trade is wide open at the street level.

    In this insightful book, JWT Greater China CEO, Tom Doctoroff explains those influences and how they operate today. That's just the beginning.

    From there, he shows you case history after case history of how global and Chinese companies have done well and poorly in acknowledging those influences. I found seeing the actual advertisements to be extremely helpful in understanding the book's points.

    If that weren't enough, Mr. Doctoroff goes on to provide excellent perspectives into management challenges of properly serving 1.3 billion consumers in China.

    Most books about China are filled with glittering generalities that leave you just as uninformed as you were when you started. Through careful description, segmentation and exposition of specific marketing challenges, Billions makes you feel as at home in China as you would feel in marketing a new video game to American teens.

    As an example of how focused the book is, Billions provides:

    -- Ten basic tips for effective Chinese advertising
    -- Five mistakes most often made by multinational companies in China
    -- Five structural barriers within Chinese corporations that harm the development of strong local brands
    -- Three areas of Chinese domestic brand stagnation
    -- Three areas of Chinese domestic brand progress
    -- Six effective MNC-counterattack strategies to offset the domestic Chinese brands
    -- Ten ways to shape international brands into global icons with Chinese characteristics to serve the Chinese community world-wide.

    I thought that the description of how the Beijing Olympics should be pursued as a branding opportunity was worth the price of the book alone.

    Usually, companies send second-raters to markets like China. JWT obviously sent its best when Mr. Doctoroff took over. Read and learn to profit!

    4 out of 5 stars Hire this guy for your ad campaign!.......2006-06-14

    Love this book. Focus group, quantitative analysis, qualitative research, or any else you learned in the Marketing Research course at the MBA curriculum, may not work in China. WIth 1.3 billion customers, this is the dream market for any multinational corporations: Unilever, Ford, Nokia, Motorola, Sony, Samsung, Protor Gamble, DeBeers(DTC), VW, Shell, Pepsi, Coke, Nestle, Avon, Nike, Siemens, IBM, Dell.... While they are compeitng, the locals are copying quickly: Haier, TCL, Konda, China Mobile, China Unicom, Lenovo, CNOOC, Yili Diary, Sedrin beer, 999 Pharmaceutical..... hundreds of them doing shampoo, shoes, ....every thing under the sun. How can you win? That is the beauty of this book. It got many strategies laid out in the step-by-step fashion. It is a must read for any one who is doing business in China. The book will be better if more comparison can made on the effectiveness of the ad such as Motoroal vs a Chinese brand.

    5 out of 5 stars For companies who would enter the Chinese market.......2006-04-13

    BILLIONS: SELLING TO THE NEW CHINESE CONSUMER comes from a CEO with direct experience selling into the Chinese market, and discusses the code of marketing as it relates to modern China. Many companies come to China with ideas on how to apply Western thinking to their very different marketplace: thus BILLIONS' tips are a necessary set of instructions for any who would break into the Chinese marketplace. From cultural influences in buying patterns to investment challenges and multinational lessons on winning and losing in China, BILLIONS is a recommended pick for any company who would consider entering this new, large market.

    5 out of 5 stars Insight into the Chinese Consumer.......2006-03-10

    Great book if you would like to obtain an indepth view of the Chinese Consumer. A MUST read!!
    Chinese Conflict Management and Resolution
    Average customer rating: Not rated
      Chinese Conflict Management and Resolution

      Manufacturer: Ablex Publishing
      ProductGroup: Book
      Binding: Hardcover

      ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
      CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
      GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
      Violence in SocietyViolence in Society | Social Sciences | Nonfiction | Subjects | Books
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      All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
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      ASIN: 1567506437

      Book Description

      The trend of globalization has led to a high level of interdependence among people from different cultures. With its large population and impressive economic accomplishments over the last two decades, China has become a major player on the world stage. This collection of essays takes critical steps toward understanding the way the Chinese manage and resolve conflict. 20 chapters form the most comprehensive book ever published on the subject, one that explores both its theoretical and practical aspects. This work holds certain appeal for communication scholars, Asian Studies scholars, and business people alike.
      Information and Communication Technologies for Development and Poverty Reduction: The Potential of Telecommunications (International Food Policy Research Institute)
      Average customer rating: Not rated
        Information and Communication Technologies for Development and Poverty Reduction: The Potential of Telecommunications (International Food Policy Research Institute)

        Manufacturer: The Johns Hopkins University Press
        ProductGroup: Book
        Binding: Paperback

        Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
        GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
        Development & GrowthDevelopment & Growth | Economics | Business & Investing | Subjects | Books
        Economic Policy & DevelopmentEconomic Policy & Development | Economics | Business & Investing | Subjects | Books
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        Similar Items:
        1. Information and Communications for Development 2006: Global Trends and Policies (World Information & Communication for Development Report) Information and Communications for Development 2006: Global Trends and Policies (World Information & Communication for Development Report)
        2. You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy You Can Hear Me Now: How Microloans and Cell Phones are Connecting the World's Poor to the Global Economy
        3. The White Man's Burden: Why the West's Efforts to Aid the Rest Have Done So Much Ill and So Little Good The White Man's Burden: Why the West's Efforts to Aid the Rest Have Done So Much Ill and So Little Good

        ASIN: 0801882265

        Book Description

        The IT revolution made some glorious promises to the world's poor: instant access to information and far-flung markets, political empowerment, greater growth, even the possibility that countries could leapfrog entire stages of development. But when none of that happened in a hurry, the hoopla gave way to concern that rather than closing the wealth gap, IT was exacerbating it.

        Yet for all the international debate and millions of words written about the digital divide, very little systematic empirical research or studies over time have been done to confirm claims and counterclaims and to guide policymakers on how this technology actually affects the development of low-income countries.

        In this volume, Maximo Torero and Joachim von Braun seek to address this omission with a collection of case studies exploring the relationship between information and communication technologies (ICTs) and development in Bangladesh, China, India, Ghana, Laos, Peru, and East Africa.

        Their conclusion is that yes, ICTs do have potential to serve and empower the poor by linking them to commercial and social networks, cutting transaction costs, and making the delivery of public goods like education and healthcare more efficient. But these benefits can accrue only when the supporting infrastructure is in place and when ICT policies take into account not only questions of connectivity but also of capability (how to help poor people use the new tools) and of content (what is relevant and in what form). All three c's are critical. Without coherent strategies and the right regulatory policies there is the very real likelihood that scarce resources will be misallocated and that ICT-induced growth will remain elusive.

        Contributors: Abdul Bayes, Arjun Bedi, Romeo Bertolini, Shyamal K. Chowdhury, Virgilio Galdo, K. Lal, Francis A.S.T. Matambalya, Maja Micevska, Dietrich Mueller-Falcke, Gi-Soon Song, Maximo Torero, Joachim von Braun, Wensheng Wang, and Susanna Wolfe, Gi-Soon Song, Maximo Torero, Joachim von Braun, Wensheng Wang, Susanna Wolf.

        China Dawn: Culture and Conflict in China's Business Revolution
        Average customer rating: 4.5 out of 5 stars
        • Fascinating
        • Fascinating read, presents an optimistic perspective on high-tech in China
        • This book is a purely a domcom story
        • Awesome
        • Astounding
        China Dawn: Culture and Conflict in China's Business Revolution
        David Sheff
        Manufacturer: Collins
        ProductGroup: Book
        Binding: Paperback

        BusinessBusiness | Professionals & Academics | Biographies & Memoirs | Subjects | Books
        CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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        GeneralGeneral | Industries & Professions | Business & Investing | Subjects | Books
        ASIN: 0066621194
        Release Date: 2003-03-04

        Amazon.com

        "In China, I feel the explosive combination of forces aligning to create the kind of change that alters the course of history," writes David Sheff in the introduction to China Dawn, his book on the entrepreneurs who are trying to spark a social transformation and make a mint as they bring the latest information technology to the planet's most populous country. The idealistic heroes of this story are Bo Feng and Edward Tian, both friends of the author. Feng is a Marin County busboy who becomes one of China's top venture capitalists; Tian is the cofounder of AsiaInfo, the first private Chinese firm to go public in the West. Like so many others, Feng and Tian were deeply affected by the Tiananmen Square massacre in 1989, and they believe the Internet can set their country on an irreversible course toward freedom. At bottom, though, China Dawn is an engaging business book that chronicles the "unlikely group of revolutionaries" who hope to become the Bill Gates and Andy Groves of their country. It is difficult to know whether they will succeed, but hard not to wish them luck. --John Miller

        Book Description

        What happens when 600 million Chinese get wired
        and become the world's largest group of Internet users?

        What happens when China's state-owned companies link
        up with the global marketplace?

        In answering these questions, journalist David Sheff goes into the trenches of the Chinese technology revolution and introduces the players who are leading China into the 21st century. Bo Feng, the former sushi chef who is now a leading venture capitalist, and Edward Tian, who has been dubbed China's Bill Gates, are some of the unlikely revolutionaries making history as they struggle to transform a nation. But presiding over all these developments in China is a repressive government caught between craving business dominance and fearing the results of giving its population uncensored information and a voice.

        In this compelling book, David Sheff provides an in-depth account of what is happening now with the tiger at the keyboard and a cautious prediction that, if caught within the World Wide Web, China may become a free market to be reckoned with globally.

        Download Description

        Imagine living through the breakthrough moments of Bill Gates, Steve Jobs, and the other icons of today's new economy. The kind of technological revolution that they led in Silicon Valley is now sweeping through China, but with much more dramatic implications. The dynamic entrepreneurs who are using technology to radically transform business and cultural life in China are fighting not only outdated business models and a tumultuous economy but also an unpredictable government that has a love-hate relationship with the Net, at once pushing its expansion at a feverish pace and censoring it.

        Customer Reviews:

        4 out of 5 stars Fascinating.......2006-01-05

        This book gives us an insight into the brave, opportunistic, patriotic entrepeneurs who decided to have a run for their money investing in the IT industry in China. The author happened to be intimate friends to the entrepeneurs (venture capitalists and founders of IT companies) mentioned and suffice to say that this is like a documentary as we were brought into the environment where they sought for opportunities, negotiating and bargaining for their positions, keeping the "ship" afloat by ensuring the new enterprises are making money and ensuring that they are keeping the Chinese Government and shareholders happy at the same time. This is easily said than done as Chinese government is cautious about relinquishing too much contol to the public (stock options to the staff wasn't heard of before) and that opening up China to the world would mean free attainment of information. As Chinese firmly believes, information is power, a power that can change the destiny of a nation. This book is written when China was working hard to be inducted into the WTO and before China was announced to be the country to host the next Olympics. Suffice to say that this book is like a time capsule or a yardstick to see how much China has gone since and asking if China is progressing any further. Whilst this is a business book, it is also a book touching upon issues of self-sacrifice as the entrepeneurs are forever on the road at the expense of spending quality time with their young family and also dwelled upon the past of Cultural Revolution and other presecutions that created or formed the personalities and traits of the present Chinese generations that would move mountain and ocean to do what needs to be done to actualise their vision. The old adage of "if the experience doesn't kill you, it makes you stronger" is very relevant in this instance. A contagious book to read, a book about humanity and a book that reminds us how quick China has grown in so little time. Napoleon was right to say that when the dragon wakes up, the whole world shall shudder. Highly recommended!

        4 out of 5 stars Fascinating read, presents an optimistic perspective on high-tech in China.......2005-10-24

        This book was a fascinating read, and presents a personal take on the growth of technology and the rise of entrepreneurship in China. However, at points in the book, it seemed that the author is a bit too optimistic and overlooks some of the major challenges against China becoming a high-tech superpower.

        1 out of 5 stars This book is a purely a domcom story.......2003-07-31

        The characters in this book are not what the book described since the author is the personal friend of the characters. This is purely free publicity for them. Search the web and you will find other comments about the auther. The latest story is the VCs have splited since they can't really get along, and the politics in the VC firm was unbearable with just a few people. Most of the portfolio companies are in bad shape. The VC's website has not been updated since 2001, wonder why. If you really want to know about IT in China, then you should learn from other sources. Most of the IT companies in China are not making money. This book only gives you a picture of the early dotcom years and we all know what happened. Don't judge the book by the cover or the content. It is only a perspective from one person.

        5 out of 5 stars Awesome.......2003-06-26

        This book was awesome, I highly recommend it as a great introductory book into the business revolution in China, however it does not go too much in depth into the complexities of China's evolution in the past 20 years. But Sheff tells a great story and it is definitly a page turner!

        5 out of 5 stars Astounding.......2003-06-24

        One of the best business books I have ever read. It is an inspiring story, written with insight and passion. I'm ready to pack up and head to China.
        The Publishing Industry in China
        Average customer rating: Not rated
          The Publishing Industry in China

          Manufacturer: Transaction Publishers
          ProductGroup: Book
          Binding: Paperback

          CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
          GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
          GeneralGeneral | Business & Investing | Subjects | Books
          GeneralGeneral | Special Groups | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Publishing & Books | Reference | Subjects | Books
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          Similar Items:
          1. Publishing in China: An Essential Guide Publishing in China: An Essential Guide

          ASIN: 0765805111

          Book Description

          The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Various chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books. "We all know the publishing industry is booming in China. Thanks to Robert Baensch we now have an authoritative reference work to help us understand that burgeoning market. China is a big and complicated country. Don't even think about approaching it without a guide like this one."—Joseph Cappo, former world president, International Advertising Association, and publishing executive, Crain Communications, Inc.

          "Well-written concise overview of all aspects of the Chinese publishing industry and markets. The solid historical background provides a unique setting for the discussion of the current status of the market. The statistics provide a good feel for the market size and the new directions a more open market may take. This is a timely work that many publishers can benefit from as it helps set the stage for the long and arduous road to gaining a working appreciation of the complexities and risks associated with China's post entry to the WTO."—Brian D. Heer, group president, Higher Education, Professional and International Group, McGraw-Hill Education

          "Finally, a book that will authoritatively guide us through the complex world of publishing in China. I have long awaited such a complete insider's view. Robert Baensch and his collaborators, all long-time experts in this region's publishing business, have masterfully provided us with all the information and insight that we'll need to enter and participate in this exciting and growing market."—Robert W. Hernandez, senior vice president—International, National Geographic Society

          "A comprehensive resource on the rapid changes that are taking place within China's publishing industry, highlighting the many opportunities for publishers. It recognizes the country's growing appetite for English language training (ELT) materials as well as the impact of new technologies. Issues such as the lack of adequate protection of intellectual property and the need to improve distribution channels are also addressed in this very worthwhile volume."—David Walsh, senior vice president, International, Scholastic Inc.

          Books:

          1. Clear Speech Student's Book: Pronunciation and Listening Comprehension in American English, 3rd Edition
          2. Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
          3. Cold Calling Techniques: (That Really Work!) (Cold Calling Techniques)
          4. Communicating Change: Winning Employee Support for New Business Goals
          5. Communicating for a Change: Seven Keys to Irresistible Communication
          6. Concise Rules of APA Style (Concise Rules of the American Psychological Association (APA) Style)
          7. Conflict Resolution
          8. Connective Leadership: Managing in a Changing World
          9. Counter Hack Reloaded: A Step-by-Step Guide to Computer Attacks and Effective Defenses (2nd Edition) (The Radia Perlman Series in Computer Networking and Security)
          10. Culture Warrior

          Books Index

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