Business Communication: Process and Product (with InfoTrac®)
Average customer rating: 4 out of 5 stars
  • Student review
  • BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!
  • Perfect for the Classroom!
  • A Great Book for College Students
  • BC:PP is an instructor's dream!
Business Communication: Process and Product (with InfoTrac®)
Mary Ellen Guffey
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

CommunicationsCommunications | Skills | Business & Investing | Subjects | Books
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Accessories:
  1. Study Guide for Guffey's Business Communication: Process and Product, 5th Study Guide for Guffey's Business Communication: Process and Product, 5th

ASIN: 0324223048

Book Description

BUSINESS COMMUNICATION: PROCESS AND PRODUCT is a time-tested, Web-supported, teaching/learning/testing system that delivers comprehensive resources. The text uses the 3-x-3 writing process to guide the user in writing effectively. Accurate, detailed model documents provide numerous examples for learners to emulate, and abundant activities and cases develop skills. The variety and depth of resources in both print and electronic media are unmatched by any competitor. Mary Ellen Guffey leads the market in providing instructors with timely, innovative, and continuously refreshed teaching tips and support through her Web sites, monthly newsletters, and conference presentations.

Customer Reviews:

5 out of 5 stars Student review.......2006-10-19

My writing has improved 200% because of the information presented in this book. I am a junior marketing major at Northern Illinois University. This text is enjoyable to read with great visuals and equally interesting real- world examples. I will definitely keep this book. The skills learned from this book will guide me in my career for years to come. Thank you for writing this book and to my professor for choosing this book.

5 out of 5 stars BUSINESS WRITING INSTRUCTION TAKES QUANTUM LEAP!.......2004-10-01

As a college business communication instructor and corporate writing consultant of 20+ years, I feel my career is about to take a quantum leap forward with my discovery of this magnificent compendium of materials. Mary Ellen Guffey has done ALL the hard work! Juicy, readable text: done. Riveting "inside" information on cool corporations: done. Web-based support? Manuals? PowerPoints? Videos? Done. Fresh writing prompts, some packaged with the research already done? Done. With my old text, I've been drowning in an attempt to supplement and update and enrich the dated material enough to keep it relevant and arresting. Now I'm finding that I have plenty of time to interact with students over their own writing and presentations. I've always felt one-on-one and small-group interaction to be a huge part of my mission as a classroom teacher. Thanks to Mary Ellen Guffey, I'm able to do more of it, while spending less time overall on take-home work. Thank you, Mary Ellen, from the trenches--not just for a marvelous tool, but for a whole toolbox full of them.

5 out of 5 stars Perfect for the Classroom!.......2004-09-27

I am an instructor at a business college, and this textbook (along with the accompanying website for students) proved to be wonderful for use in the classroom. The chapters were lively (even for a four-hour lecture class!) and provided real-world details and examples. The website accompanying the textbook has plenty of extra information for classroom use, as well as activities that students can do to review chapters and test their grammar skills.

5 out of 5 stars A Great Book for College Students.......2004-09-23

Business Communication: Process and Product has been the best textbook I have worked with. Everything is presented in a clear and reader-friendly manner. Of all the books I have had to purchase for my courses, this was well worth the investment. Even though I recently earned my degree, and am no longer taking classes, I am still benefiting from owning this book.

5 out of 5 stars BC:PP is an instructor's dream!.......2004-09-22

I teach an entry level MBA class that focuses on Leadership and Communication. Previously, the text for this class was average to poor. I dreaded using it. Starting this semester, we're using Mary Ellen Guffey's Business Communication: Process and Product text. It's a dream! It's a joy as an instructor to have an academic text such as BC:PP that is (a) very applicable to real-world business situations, (b) easy and fun to read, and (c) filled with tons of great ideas for class and homework assignments. In addition, instructors can request support materials such as video, PowerPoint chapter reviews, chapter tests, etc. that save a TON of time and effort! I am truly enjoying using this book, as are my students. I'd HIGHLY recommend it for any undergrad or graduate level communication course!
The Gregg Reference Manual
Average customer rating: 5 out of 5 stars
  • Great Product, Great Seller
  • very good, well-written manual. it is a must!
  • Gregg Manual
  • Not For Beginners...
  • Great General Reference for Writers and Editors
The Gregg Reference Manual
William A. Sabin
Manufacturer: Career Education
ProductGroup: Book
Binding: Spiral-bound

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  5. Comprehensive Worksheets on Style, Grammar, Usage, and Formatting to accompany the Gregg Reference Manual, Tenth Edition Comprehensive Worksheets on Style, Grammar, Usage, and Formatting to accompany the Gregg Reference Manual, Tenth Edition

ASIN: 0072936533

Book Description

Updated to include new communication technology and its unique issues

For more than 50 years, The Gregg Reference Manual has been recognized as the best style manual for business professionals and students. The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports. New features include:

Customer Reviews:

5 out of 5 stars Great Product, Great Seller.......2007-10-19

Item came to my home in perfect condition, half the price of what it would have cost me @ the campus bookstore. Thanks again. Awesome experience doing business with this seller. Thanks

5 out of 5 stars very good, well-written manual. it is a must!.......2007-10-11

I think that this product is truly a must for anyone taking business english classes, anyone working at an office, or anyone teaching an english class. this is the best manual there is!

5 out of 5 stars Gregg Manual.......2007-07-25

The Gregg Manual is outstanding and any office worker - whether secretary or the boss, needs it to be sure that letters and documents are perfect. It's a little pricey but worth every penny.

5 out of 5 stars Not For Beginners..........2007-06-12

This book is not really geared for the beginner; it is for those who have a decent/modest/working command of the English writing/language with a basic understanding of sentence structure but need tweaking here and there to help perfect their skill. It covers EVERYTHING from punctuation, tense and subject agreement, spelling, word use--everything that goes into writing. The book is very busy in that it is LOADED--it covers everything you need to write properly/correctly. The book's section-numbering-system might be a bit of a tickle, but give it a scratch and you'll be on your way. The numbering system helps you locate/move from one area of grammatical treatment to another quickly; it allows this full coverage monograph to be printed into a portable size book. There are no "filler text", no speeches, no stories, no editoralizing--just concise writings on proper writing. It also provides clear examples, valuable notations, and alternative sentence formations. You WILL get your $ worth! (I didn't have time to check the book for this review, so mistakes are mine. ;>)

5 out of 5 stars Great General Reference for Writers and Editors.......2007-05-09

I am a medical editor so my Bible is the AMA guide, but I needed a more general reference for my regular grammar/English queries. A co-editor who has been relying on and loving his Gregg Manual for years recommended it to me. His recommendation proved most helpful because so far, this book is great. I have yet to have a grammar question the Gregg Manual couldn't answer. It's great for editors and writers regardless of industry, and would be helpful for students as well.
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Average customer rating: 3.5 out of 5 stars
  • Books That Waste Time
  • Great Book
  • Luntz's "1984"
  • Clear. Concise. Comprehensive.
  • Brevity as an Effective Communication Skill (would that it were!)
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Frank Luntz
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

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ASIN: 1401302599
Release Date: 2006-12-20

Book Description

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Customer Reviews:

1 out of 5 stars Books That Waste Time.......2007-10-23

Having heard Luntz interviewed on Talk Radio several times, I thought this might be just the book to give me insight into the word smithing that goes on behind the scenes in politics.

Unfortunately, Luntz' writing style is bland, droll, and boring. So much so, that the reader's mind wanders almost immediately.

Perhaps there was an unimaginable recovery after the first forty or so pages, but I find it highly unlikely.

In summation, when I finish a book I deliberately leave it where someone else can find and hopefully enjoy it. With Luntz' book, I threw it in the garbage.

4 out of 5 stars Great Book.......2007-10-07

Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.

4 out of 5 stars Luntz's "1984".......2007-09-30

If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.

5 out of 5 stars Clear. Concise. Comprehensive........2007-09-28

Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.

Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.

Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.

Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.

Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.

Most of all, he states, what we say is who we are. He's right. Think about it.

Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com

2 out of 5 stars Brevity as an Effective Communication Skill (would that it were!).......2007-09-10

Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.

He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.

He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.

He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.


The Elements of Style, Fourth Edition
Average customer rating: 4.5 out of 5 stars
  • A very good tool
  • The Elements of Style
  • Great guide for writers of all ages
  • Good book.
  • Read it, Then Read It Again
The Elements of Style, Fourth Edition
William Strunk Jr. , E.B. White , and Roger Angell
Manufacturer: Allyn & Bacon
ProductGroup: Book
Binding: Hardcover

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ASIN: 0205313426

Amazon.com

Composition teachers throughout the English-speaking world have been pushing this book on their students since it was first published in 1957. Co-author White later revised it, and it remains the most compact and lucid handbook we have for matters of basic principles of composition, grammar, word usage and misusage, and writing style.

Book Description

This is the braille version of the timeless reference book. According to the St. Louis Dispatch, this "excellent book, which should go off to college with every freshman, is recognized as the best book of its kind we have." It should be the ". . . daily companion of anyone who writes for a living and, for that matter, anyone who writes at all" (Greensboro Daily New). "No book in shorter space, with fewer words, will help any writer more than this persistent little volume" (The Boston Globe). Two volumes in braille.

Customer Reviews:

4 out of 5 stars A very good tool.......2007-10-17

This book is an excellent tool for those who want to learn in a practical way the essentials of writing. Whether you write for science, art, or any other area of investigation; this book will help you giving tips and showing with detailed examples the most common situations while you write. I recommend the book to those who want writing as a way of expressing their ideas and to those who are not conformists and like to go further in life.

This book is: Easy to read, practical, and helpful.

5 out of 5 stars The Elements of Style.......2007-09-25

The book was in wonderful condition. It arrived in a timely manner. I would buy from you again.

5 out of 5 stars Great guide for writers of all ages.......2007-09-25

My son's teacher recommended this book when he was in middle school. He still refers to it in college as he pursues his writing career. My daughter needed her own copy for school because her brother wouldn't give his up! You really can't go wrong with this book.

3 out of 5 stars Good book........2007-09-07

It is good book, but you might find some styles are repeating with other books. It is good to learn from this author, but I also suggest learn more from other authors, too.

5 out of 5 stars Read it, Then Read It Again.......2007-09-06

This itsy bitsy tome is an ageless classic. I read it for the first time 20 years ago. Despite having never found grammar interesting before, I became hooked on the sharp little lessons. I read it again, to both delight and edification. And I'll read it once more, to remind myself of the rules that make English what it is and to smile at Prof. Strunk, long gone but very much alive in these pugnacious 80 pages. He's somehow managed to boil down the bones of the language and give you the absolute essentials. If you haven't read it, you're in for a treat and a pleasant surprise, especially if you don't care for grammar. This is truly short and sweet.
Essentials of Business Communication
Average customer rating: 5 out of 5 stars
  • Marketing Textbook
  • Best Text for Learning Communication Skills
  • Yes Indeed.
  • Excellent book for college and your career
  • An Excellent Guide to Business Writing
Essentials of Business Communication
Mary Ellen Guffey
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Paperback

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ASIN: 0324313926

Book Description

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in the workplace.

Customer Reviews:

5 out of 5 stars Marketing Textbook.......2007-10-04

The book was in perfect condition, however, it didn't come with the user access code for internet review websites.

5 out of 5 stars Best Text for Learning Communication Skills.......2007-01-04

I am an instructor for a local college. I selected the Essntials of Business Communication as the textbook for my Business Communications course after working with it in a previous class. It is the best organized text I have found with step by step instructions for students to readily grasp the techniques used in modern business documents. The book covers e-mails, memos, a variety of business letters, reports, business proposals, resumes, letters of application and communication skills for oral presentations and interviews. Lectures, examples, assignments, and grammatical challenges are pre-designed for the instructor's use, making this a turn-key system for teaching communication skills.

5 out of 5 stars Yes Indeed........2006-01-30

Yes indeed this book was/is (I still crack it open)very helpful to me. Before I read this book, or took the class that used this book, I was a very bad speller. My grammer was poor and my writing technique was even worse. If this book helped me I am sure it will help you.

5 out of 5 stars Excellent book for college and your career.......2000-07-29

Finally, a complete text that is always useful. I have read this book over and over... each time learning something new. It's great if you need a complete and extensive description or a quick overview. This book will go from your college backpack to the desk of your new exciting job!

5 out of 5 stars An Excellent Guide to Business Writing.......2000-04-03

This book is an excellent tool for writing, especially for the non-native English writer. I highly recommend this book to anyone who is interested in a study guide with many examples that have been updated for the current business environment. The numerous samples and the grammar review are very helpful for studying the fundamentals. This book is extremely relevant in a business world crowded with a cornucopia of poor writing, misspelling, and incorrect grammar usage. My heartfelt thanks to Ms. Guffey for writing such an excellent guide.
Workplace Communications: The Basics
Average customer rating: 2.5 out of 5 stars
  • Workplace Communications
  • It sucks
Workplace Communications: The Basics
George J. Searles
Manufacturer: Longman
ProductGroup: Book
Binding: Paperback

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ASIN: 0321330684

Customer Reviews:

4 out of 5 stars Workplace Communications.......2006-01-04

Having taught technical writing, workplace communications, and business English at three different institutions--community college, four-year institution, and private university--and possessing an earned doctorate with an English minor, I find Searle's textbook user friendly, relevant, and functionally practical for nontraditional students, particularly those seeking applied science associate degrees that are terminal. Each of the 10 chapters relate to written and spoken communicative tasks that are required on the job for most persons employed in skilled and paraprofessional positions. The format of the text is inviting and varied without being cluttered or obtrusive. Every community and technical college should consider this text for nontraditional "technical" or business writing courses.

1 out of 5 stars It sucks.......2005-01-25

This is a terribly written and composed text. No school anywhere should use it.
The Associated Press Guide to Punctuation
Average customer rating: 4 out of 5 stars
  • The gold standard
  • Decent reference
  • Full of mistakes
  • Efficient and entertaining, but slim for my personal taste
  • A Graceful, Witty Guide to Punctuation
The Associated Press Guide to Punctuation

Manufacturer: Perseus Publishing
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Binding: Paperback

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ASIN: 0738207853
Release Date: 2003-01-07

Book Description

From the editors at the world-renowned Associated Press, a guide to the proper use of punctuation--from the apostrophe to the semicolon.

More people write for the Associated Press than for any other news service, and more writers take their style and word-usage cues from this world-famous institution than from any other journalism source. In the no-nonsense, authoritative tradition of the best-selling AP Stylebook, the top editors at the AP have now written the definitive guide to punctuation. From the when and how of the ampersand to the rules for dashes, slashes, and brackets; from the correct moment for the overused exclamation point to the rules of engagement for the semicolon, The AP Guide to Punctuation is an invaluable and easy-to-use guide to the most important aspect of clear and persuasive writing.

Customer Reviews:

5 out of 5 stars The gold standard.......2007-07-26

For journalists, the AP style guides are pretty much the gold standard (or silver, depending on your economic policy leanings). With so much terrible grammar and punctuation, and often lack of punctuation, present in today's world, this is a must-have for aspiring writers, especially journalists.

4 out of 5 stars Decent reference.......2007-01-11

There's no mystery here, and it's not intended to be a grammatically pristene work of art. It is, after all, a 96-page reference manual. If you are used to writing/editing literary and academic styles and need to refresh your memory on the punctuation variables in journalistic writing, this is an easy point-to reference that won't take up any more of your precious time than absolutely necessary.

2 out of 5 stars Full of mistakes.......2005-03-03

It appears that some fool edited the cautionary examples for correctness. (p. 34) The grammar is poor ("verboten" as a noun? (p. 85)), and the usage is non-standard (Commas are "trundled out"? (p.37)). Some passages are self-contradictory ("With Adjectives, p. 37).

This book is not a total disaster, but I can hardly recommend it.

4 out of 5 stars Efficient and entertaining, but slim for my personal taste.......2004-05-03

Written with lively and direct prose, Rene J. Cappon's guide to punctuation succeeds in being a useful resourse for the busy journalist. No reader need fear about getting bogged down in the finer points of periods. If such a situation threatens to occur, Capon is quick to suggest a workaround. This leaves the stickiest questions even stickier, a real prickle for someone as persnickety as me. But for the journalist, or journalism student, I heartily recommend it.

To those looking for a deeper understanding of punctuation, I caution against this slim tome. Organized into seventeen chapters by punctuation, some of them no more than a half of a page ('The Ampersand') and some as many as sixteen ('The Comma'), the AP GUIDE TO PUNCTUATION lacks the philosophical depth and historical background of recent bestseller EATS, SHOOTS, & LEAVES as well as the dry grammar books of days past. The examples, while fun, are not nearly as comprehensive as one expects in any book that bills itself as a reference.

By way of example, here is the entire entry for Irregular Plurals under 'The Apostrophe':

---

Irregular plurals also take the apostrophe: children's hour, women's rights, gentlemen's traditions, men's club, and so do nouns that are the same in singular: the single moose's antlers, the deer's track, the two corps' travels. The apostrophe stays whether the meaning is singular or plural.

---

No mention is made that it is preferable to disambiguate the singular and plural in such cases. Especially in journalistic writing, where clarity and simplicity are the twin grails of good style.

A dedicated journalist might prefer a true grammar of the English language or the complete and comprehensive AP STYLE BOOK. While they may be dry, they will certainly go a good deal further in answering the questions that arise in all aspects of writing.

5 out of 5 stars A Graceful, Witty Guide to Punctuation.......2003-12-11

As a professional editor for nearly two decades, I heartily recommend this book. Cappon's writing is clear, funny, and creative, and he makes the nuances of punctuation memorable. His reasoning is logical, and his explanations and examples are very helpful. Interestingly, though this is an Associated Press publication, some of the style differs from the official A.P. Stylebook. So if A.P. is your background, be aware of this.

Cappon is a terrific writer, and anyone else who writes would benefit immensely from this lucid guide to punctuation.
Successful Writing at Work
Average customer rating: 5 out of 5 stars
  • Excellent writing tool
Successful Writing at Work
Philip C. Kolin
Manufacturer: Houghton Mifflin Company
ProductGroup: Book
Binding: Paperback

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ASIN: 0618593705

Book Description

This best-selling text is more than a comprehensive introduction for the business writing course; it also serves as a post-college reference tool for students launching their careers. Successful Writing at Work takes a practical approach to prepare students for the wide array of communication tasks they will face on the job. The text is recognized for its abundance of realistic situations and problems, broad range of real-world examples, and detailed guidelines for drafting, editing, and producing professional documents and graphics.

To facilitate learning, the text is organized into four sections that build logically and sequentially. Part 1 introduces the basics: keys to effective writing, ethics, the writing process, and collaborative writing. Part 2 explores such simple business writing tasks as memos, types of business letters, emails, and how to conduct a job search. Part 3 covers the fine points of conducting research and documenting sources. Part 4 details more complex business communication activities, from designing visuals and web sites to writing proposals, drafting short and long reports, and making oral presentations.


Customer Reviews:

5 out of 5 stars Excellent writing tool.......2002-04-03

Whether you are a novice at writing or just need help wording documents, this book is a wonderful guide. Samples are plenty, complete from determining who is your audience to effective guidelines and checksheets. You will learn simple editing techniques, exercises for practice. Extensive guidelines are given whether you do a resme, letter, research, short and long reports, proposal, charts, etc. Included, also is some instruction on technical writing (manuals, visuals, figures, etc.)

The book is well prepared, easy to read, formatted and designed well for easy reference. You don't have to be a "writer" to use this book. It is for anyone who may write a memo to a proposal in business. I encourage the use of this book; as it is one of the better I have used. ....MzRizz
Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
Average customer rating: 5 out of 5 stars
  • Influential communication
  • Great Book for Business Professionals
Business Grammar, Style & Usage: The Most Used Desk Reference for Articulate and Polished Business Writing and Speaking by Executives Worldwide
Alicia Abell
Manufacturer: Aspatore Books
ProductGroup: Book
Binding: Paperback

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ASIN: 158762026X

Book Description

Based on the actual writing and speaking styles of leading business executives worldwide, this book features easy-to-follow instructions and techniques for preparing polished written documents and writing and speaking in an articulate manner. Focusing on how leading business professionals really communicate, the basics of writing and speaking, including traditional grammar and speaking dos and don'ts, are covered. Examined are the particular styles in which business professionals communicate with each other and how to develop a personal professional style. Featured are special sections on writing memos, offer letters, e-mails, and other business documents that business professionals need to master.

Customer Reviews:

5 out of 5 stars Influential communication .......2007-01-15

The contents of this book will assist all who use it to eliminate the common errors associated with daily communication. Great advice on e-mail brevity, selecting the proper word etc. Well worth reading.

5 out of 5 stars Great Book for Business Professionals.......2004-06-18

This is the one book every business professional should have on (or near) their desk. It's concise nature lends itself to a perfect reference for writing and speaking in a very polished manner. Also especially helpful are the "do's and don'ts" of business grammar.
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
Average customer rating: 4.5 out of 5 stars
  • Thought it would be more....
  • The Ultimate Guide to Sales Letters
  • Another powerful, practical book from Dan
  • Great book with great ideas simplified
  • A Fantastic Reference Guide
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales (Ultimate Sales Letter)
Dan S. Kennedy
Manufacturer: Adams Media Corporation
ProductGroup: Book
Binding: Paperback

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ASIN: 1593374992

Book Description

A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
  • The twelve best headline formulas
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    This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.

    Customer Reviews:

    3 out of 5 stars Thought it would be more...........2007-09-26

    It was ok but would have liked something more easy to adapt to my letters.

    5 out of 5 stars The Ultimate Guide to Sales Letters.......2007-09-19

    This book is the only start for anyone who is interested in developing sales letters, that sell. There is a reason that Dan Kennedy is the guru of developing sales letters and other forms of copy.

    In the book, Kennedy unleashes a lot of information in bits of detail which are easy to follow. The book is so well written that you can not help but excel at writing great sales letters by the end. There are many copies of very successful sales letters throughout the book to illustrate the strategies, tactics and techniques revealed. The content flows smoothly from chapter to chapter making this book an effortless read.

    If you are interested in learning to write great sales letters, get this book first!

    Eliot Hoppe
    Author - Selling: Powerful New Strategies for Sales Success

    5 out of 5 stars Another powerful, practical book from Dan.......2007-07-28

    Have you ever spent hours writing the perfect sales letter, only to send it out and get little or no response? This information-packed book is sure to show you where you went wrong. And it takes you through all the basic steps and concepts that go into writing amazingly effective sales letters. Of course, there's no substitute for practice, but this book will get you off to a solid start.

    Known as the "No B.S." guy, Dan Kennedy is a crack copywriter and consultant who regularly helps clients make millions of dollars. From my personal experience (and I have a shelf full of Dan Kennedy's stuff), all his books are worth their weight in gold. But be warned, he has a straight-up, slightly sarcastic style of communication that you either love or hate. Personally, I love it. And I confidently recommend anything and everything Dan Kennedy writes or sells.

    5 out of 5 stars Great book with great ideas simplified.......2007-06-23

    This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.
    What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.
    I like this book because it is like AWAI's copywriting course condensed into one book.
    Read this book today and start writing better copy.

    5 out of 5 stars A Fantastic Reference Guide.......2007-06-13

    I received this book in the mail and read the whole thing in one night! It was a very practical, no-nonsense, reference guide. This one has it's own special place on my desk. Buy it!

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