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It began with a simple $27 loan. After witnessing the cycle of poverty that kept many poor women enslaved to high-interest loan sharks in Bangladesh, Dr. Muhammad Yunus lent money to 42 women so they could purchase bamboo to make and sell stools. In a short time, the women were able to repay the loans while continuing to support themselves and their families. With that initial eye-opening success, the seeds of the Grameen Bank, and the concept of microcredit, were planted.
After earning a Ph.D. in economics at Vanderbilt University, Dr. Yunus returned to Bangladesh to settle into a life as a professor. But a famine in 1974 ravaged the country, leading Dr. Yunus to alter his thinking and his life profoundly: "What good were all my complex theories when people were dying of starvation on the sidewalks and porches across from my lecture hall?.... Nothing in the economic theories I taught reflected the life around me." Armed with little more than a lofty dream to end the suffering around him, he started an experimental microcredit enterprise in 1977; by 1983 the Grameen Bank was officially formed.
The idea behind the Grameen Bank is ingeniously simple: extend credit to poor people and they will help themselves. This concept strikes at the root of poverty by specifically targeting the poorest of the poor, providing small loans (usually less than $300) to those unable to obtain credit from traditional banks. At Grameen, loans are administered to groups of five people, with only two receiving their money up front. As soon as these two make a few regular payments, loans are gradually extended to the rest of the group. In this way, the program builds a sense of community as well as individual self-reliance. Most of the Grameen Bank's loans are to women, and since its inception, there has been an astonishing loan repayment rate of over 98 percent.
Banker to the Poor is an inspiring memoir of the birth of microcredit, written in a conversational tone that makes it both moving and enjoyable to read. The Grameen Bank is now a $2.5 billion banking enterprise in Bangladesh, while the microcredit model has spread to over 50 countries worldwide, from the U.S. to Papua New Guinea, Norway to Nepal. Ever optimistic, Yunus travels the globe spreading the belief that poverty can be eliminated: "...the poor, once economically empowered, are the most determined fighters in the battle to solve the population problem; end illiteracy; and live healthier, better lives. When policy makers finally realize that the poor are their partners, rather than bystanders or enemies, we will progress much faster that we do today." Dr. Yunus's efforts prove that hope is a global currency. --Shawn Carkonen
Book Description
This autobiography of the world-renowned, visionary economist who came up with a simple but revolutionary solution to end world poverty--micro-credit--has become the classic text for a growing movement.
In 1983 Muhammad Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with miniscule loans. He aimed to help the poor by supporting the spark of personal initiative and enterprise by which they could lift themselves out of poverty forever. It was an idea born on a day in 1976 when he loaned $27 from his own pocket to forty-two people living in a tiny village. They were stool makers who only needed enough credit to purchase the raw materials for their trade. Yunus's loan helped them break the cycle of poverty and changed their lives forever. His solution to world poverty, founded on the belief that credit is a fundamental human right, is brilliantly simple: loan poor people money on terms that are suitable to them, teach them a few sound financial principles, and they will help themselves.
Yunus's theories work. Grameen Bank has provided 3.8 billion dollars to 2.4 million families in rural Bangladesh. Today, more than 250 institutions in nearly 100 countries operate micro-credit programs based on the Grameen methodology, placing Grameen at the forefront of a burgeoning world movement toward eradicating poverty through micro-lending.
Customer Reviews:
Turning Inspiration into Action.......2007-10-05
Not wanting to repeat the accolades mentioned in the reviews posted I would like to instead share how reading this book and meeting Yunus was a catalyst to some actions I took both on a personal and professional level. The intent is not self promotion or to showcase my efforts. Instead, I am providing ideas and addressing those of you who may find, as I did, that after finishing the last page you are left with a desire to do something. The dilemma was what could I do ......I am not a bank or live in a developing country. I did give copies of the book to friends, colleagues and family but I wanted to do something more concrete. Well, with micro finance "on my radar" I took some actions both on a personal and professional level that I hope are making a difference and are in some ways increasing the visibility and awareness of micro financing.
First a little background and comments on the book.....I had the great honor of meeting Muhammad Yunus shortly after he received the Nobel Peace prize in 2006 at an event in Paris sponsored by Planet Finance. Yunus is truly an inspirational person, charismatic in a subtle way, who has touched the lives of many. His enthusiasm is contagious. The book Banker to the Poor is a fascinating read.... humorous, touching and informational as it traces the evolution of the micro finance model from concept (starting with Yunus lending the equivalent of $27 to stool makers) to what it is today with over 7.2 million clients. What resonates with me is the idea of lending versus aid dumps from the World Bank, UN, NGO's and charity organizations. I don't want to discount the millions given as direct charity to the needy but the concept of micro finance creates a sense of pride and responsibility not to mention innovation and creativity. Micro finance can also generate incremental improvement versus charity or outright donations which, in many cases dries up, is short term and results in dependence instead of empowerment.
Some actions I took:
* I became aware of KIVA (www.kiva.org) an organization that facilitates micro loans (as little as $25) from individuals like you and I to a specific entrepreneur in a developing world empowering them to lift themselves out of poverty. These individuals are in fact showcased on the site where you can see a picture and read about the entrepreneur you have chosen. KIVA is founded by an impressive team of "Social Entrepreneurs". Using technology, KIVA brings the lenders and borrowers together and provides an online community for lenders who are also showcased on the site. Involving my daughter (10) in the decision process we are lending to an entrepreneur in Samoa, so she can buy timber to improve her greenhouse for her flower business.
* As President of my alumni association (Thunderbird) I organized an event around Micro Financing with the Managing Director of Planet Rating, a microfinance rating agency, as a guest speaker.
* At a university in Paris I run a project based course involving teams of MBA students. Proposing a project related to micro finance the students were enthusiastic and completed a study on micro finance in Europe.
* Professionally, I work with individuals in career transition and entrepreneurs in helping them to identify their unique strengths and values and message their brand appropriately both online and offline. Fundamentally, I find that people have a social conscious and want to do something concrete. To this end I suggest lending to a KIVA entrepreneur as a way to concretely incorporate a social conscious into their brand.
* As part of my involvement in a Global Telesummit entitled a Brand You World www.personalbrandingsummit.com I am involved in raising $100,000 in loans for KIVA entrepreneurs in the developing world. Incidentally, Kiva was featured on Oprah and is mentioned in Clinton's book "Giving".
Having shared how I was inspired by reading this book I would be more then interested in hearing how it inspired you and what actions you took.
Bernadette
Bernadette Martin
www.visibilitybranding.com
Enlightening work.......2007-08-12
Muhammad Yunus believed that every human being had a basic right to credit. He believed in the human spirit and peoples' hard work and honesty when given a chance to sustain themselves above poverty. His accomplishments have proven his theory over and over in several countries to millions of people. Micro-lending will surely be a part of the future success in Africa, Asia, and South America. A modified form of Mr. Yunus' model has worked in the USA, unfortunately, we as Americans aren't schooled nor molded to be basic entrepreneurs. We must change our school systems from teaching how to become good employees to how to become entrepreneurs as well. Mr. Yunus' model includes 5 person groups to help each other and support each other when one gets behind in loan repayments and/or family crisis. This is a very important requirement to micro-lending and must not be excluded when trying to duplicate the success of the Grameen Bank.
Thank goodness we have people in our world like Muhammad Yunus to teach us how to treat other human beings.
Poverty should be extinct!.......2007-08-09
This book is a testament to the good one can do to millions of people!
Poverty belongs in museums! One day, thanks to humanitarians like Muhammad Yunus, poverty will be something of the past and totally extinct, and the next generation will wonder how poverty was ever allowed to exist within our midst. Indeed that will be a glorious day!
Professor Yunus recounts his early life living in India, Bangladesh, and then in the United States. He was born in 1940 in British-ruled India. He was one of fourteen children born to devout Muslim parents. His mother was often ill, but despite this, his father never left her. Yunus later obtained a scholarship to study in the States, earned a Ph.D. in economics at Vanderbilt University, and later became a professor. He once commented to his students, "What good were all my complex theories when people were dying of starvation on the sidewalks and porches across from my lecture hall? Nothing in the economic theories I taught reflected the life around me."
As a young man he was very involved in the independence of Bangladesh when hundreds of thousands died, and many more after Bangladesh declared itself independent. The country was devastated, and stripped of its natural resources. Professor Yunus quickly left the US and headed to Bangladesh in order to help create a government, and thus get international help and support.
He was very concerned about the poor, and decided to help them. He was surprised why banks did not lend them money. Also the majority of the poor couldn't write or read, so they couldn't even fill out the forms required by banks in order to obtain a loan.
Grameen Bank (The name means the "bank of the village") was thus started in 1976 as an experimental project to combat rural poverty by providing credit to the very poor. Professor Yunus loaned $27 from his own pocket to forty-two stool makers living in a tiny village. These women only needed enough credit to purchase the raw materials for their trade. Yunus's small loan helped them break the cycle of poverty for good. Throughout the book you'll read of many such success stories.
Professor Yunus faced a lot of obstacles in creating his bank. He was accused by the Muslim clergy (Mullahs) of wanting to destroy Islamic traditions, and of promoting Christian values in Bangladesh. Some of his staff were even threatened. This was due to the fact that the bank encourages women to take loans and work, something of a taboo and highly unacceptable to Muslim women living in Bangladesh. In fact, many women were beaten by their husbands for the mere mention of money, let alone taking a loan. Women were also not encouraged to receive an education or work. Professor Yunus says, "All her life she has been told that she is no good, that she brings only misery to her family, and that they cannot afford to pay her dowry. Many times she hears her mother or her father tell her she should have been killed at birth, aborted, or starved. But today, for the first time in her life, an institution has trusted her with a great sum of money. She promises that she will never let down the institution or herself. She will struggle to make sure that every penny is paid back (65)."
In 1983 Grameen Bank (GB) was officially established. It is unique in that it has reversed conventional banking practices by removing the need for collateral and created a banking system based on mutual trust. It promotes credit as a human right. Its mission is to help the poor families to help themselves to overcome poverty by issuing them with microcredits (very small amounts, like $7, something a conventional bank would never do). It is offered for creating self-employment for income-generating activities and housing, as opposed to consumption. It is particularly targeted towards poor women. It provides service at the door-step of the poor based on the principle that the people should not go to the bank; the bank should go to the people. This principal is helpful in a Muslim society where women are not allowed to leave their homes without the approval of their husband, and are not allowed to speak with men.
In order to obtain loans a borrower must join a group of borrowers, with each borrower recommending another. If one member of the group defaults on payment of his loan, then the whole group is denied further loans! However, to encourage destitute members to join, he/she does not have to belong to a group, no saving is necessary, no weekly repayment is necessary, his/her loan terms are decided by him/her, in consultation with his/her mentor.
A member is considered to have moved out of poverty if her family fulfills the following criteria:
1. The family lives in a house worth at least Tk. 25,000 (twenty five thousand) or a house with a tin roof, and each member of the family is able to sleep on bed instead of on the floor.
2. Family members drink pure water.
3. All children in the family over six years of age go to school or have finished primary school.
4. Minimum weekly loan installment of the borrower is Tk. 200 or more.
5. Family uses sanitary latrine.
6. Family has adequate clothing for everyday use and for winter, and mosquito-nets.
7. Family has sources of additional income, such as a vegetable garden, so that they are able to fall back on these sources of income when they need additional money.
8. The borrower maintains an average annual balance of Tk. 5,000 in his/her savings accounts.
9. Family has three square meals a day throughout the year. No member of the family goes hungry any time of the year.
10. If any member of the family falls ill, family can afford to take all necessary steps to seek adequate healthcare.
Professor Yunus distrusted dealing with the World Bank. According to professor Yunus, the world bank, with its headquarters away from Bangladesh, does not see poverty, but relies on theories. He also was wary of how they took full control of a country's financial needs.
There were a number of major natural disasters in Bangladesh. The 1998 flood was the worst of all. Half of the country was under flood-water for ten long weeks. Grameen borrowers lost most of their possessions including their houses because of the flood. Soon borrowers started to feel the burden of accumulated loans. They found the new installment sizes exceeded their capacity to repay. Grameen Bank repayment started to show quick decline. This was a good opportunity to design a new Grameen methodology, incorporating all the lessons learnt. As a result, Grameen Bank II was created.
The bank believes that the poor always pay back their loans, unlike the very rich. On some occasions they may take longer time to pay back than it was originally stipulated. Many things can go wrong for a poor person during the loan period. According to professor Yunus, since the borrower is paying additional interest for the extra time, where is the problem?
Grameen Bank has introduced higher education loans for all students who can enter into the higher educational institutions (medical, engineering, etc). Students are made responsible to repay the loans when they start earning. Half the scholarships are reserved for girl students. The remaining 50 per cent is open for both boys and girls. Each year Grameen Bank gives out 3,704 scholarships.
Grameen believes that poverty is not created by the poor; it is created by the institutions and policies which surround them. In order to eliminate poverty, all we need to do is to make appropriate changes in the institutions and policies, and/or create new ones.
Muhammad Yunus and his Grameen Bank of Bangladesh won the 2006 Nobel Peace Prize.
As of May, 2007, Grameen Bank had 7.21 million borrowers, 97 percent of whom are women. With 2431 branches, it provides services in 78,659 villages, covering more than 94 percent of the total villages in Bangladesh.
About 3 billion people live on less than $1 per day. Professor Yunus' vision is of eliminating poverty by 2050.
This is really a fascinating book and I highly recommend it.
Great for those interested in poverty relief/development.......2007-08-07
After reading, we bought multiple copies to give away to colleagues working in various capacities in poor areas of the world. Yunus' ideas and experience need to be examined and considered. This is no World Bank/UN/WMF big program aid-dump, but a reasonable, realistic, measured path from poverty to empowerment for the world's poor.
Lateral Banking.......2007-07-03
Learn how limiting entrenched Eurocentric thinking can be. Be inspired by the lateral thinking of Muhammad Yunus! A heartwarming read with just a touch too much description of the complexities of beaurocracy, but a must read nevertheless.
Book Description
Do you want to get ahead in life?
Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazzi's form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time—not just when you need something.
Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event— “invisibility” is a fate worse than failure.
In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.
Download Description
Do you want to get ahead in life?
Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships–so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps–and inner mindset–he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him.
The son of a small–town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to a scholarship at Yale, a Harvard MBA, and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A–list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship–building from the crude, desperate glad–handling usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The Ins and Outs of reaching out to those in your circle of contacts all the time–not just when you need something.
Never eat alone: The dynamics of status are the same whether you’re working at a corporation or attending a society event&mdash “invisibility” is a fate worse than failure.
In the course of the book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Katherine Graham to Bill Clinton, Vernon Jordan to the Dalai Lama.
Chock full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, Never Eat Alone is destined to take its place alongside How to Win Friends and Influence People as an inspirational classic.
Customer Reviews:
Never Eat Alone .......2007-10-20
Never Eat Alone is not your typical business manual. By following the author's strategies you will not only grow your business but will profit in your personal relationships as well. It is truly life altering. So many books are written on how to be successful and using people to gain that level of success. This book focuses on relationships and how building on those relationships, success will follow. Get your pen and paper out, this book has so many practical tips that you'll want to read them over and over. Katherine Burger RN,C CWS Supervisor Outpatient Services Ocala Regional Medical Center
Simple, but good advice.......2007-10-17
The advice presented in this book is quite simple and nothing is really new. Don't expect any advice based on the academic writing on social networks. Still I liked the style of writing and good practical examples. The key problem is naturally to implement the author's advice. He has for instance great advice on dinner parties, but the key difficulty is to get moving and doing it. In this regard, a book cannot really do much. Still, this book makes it as easy as possible.
Not impressed.......2007-10-15
This stuff put into practice would spread your network to thin and you wouldn't make real friends with anybody. I didn't gain anything from reading this book.
too basic.......2007-10-14
some good ideas but would expect a book like this to sell for $4.00 to $6.00. Here is the gist of the book: middle class childhood and was able to get into Yale where he met people, became friends and kept in touch with. Guess what, he was able to tap the network and help himself... wow who knew? So, if you are going to a City college you might no be meeting the "right" people. Seriously, for those with no clue about being social, this book may help them. Marketing can be learned... many of us (even experienced markeing people) at time can be a wall flower. Don't fret, just follow up and talk about things other than work.... kids, pets, sports, etc.
Be a better connector.......2007-10-14
Your don't have to be a super-connector like Ferrazzi to be a better connector in your own life. I took away some useful perspectives that I am starting to incorporate into my own routines. For instance, this book helped me recognize the potential value that lies hidden in my own Outlook address book.
I have begun to turn the regrets I felt for not keeping in touch into actions. "Never Eat Alone" is not only a great title for this book, but also a concept that helps to remind me of the simple opportunities available on a daily basis to better connect with the people around me.
Book Description
"Let China sleep, for when she wakes, she will shake the world." Napoleon's words seem eerily prescient today, as the shock waves from China's awakening reverberate across the globe. In China Shakes the World, the former China bureau chief of the Financial Times, James Kynge, traces these tremors from Beijing to Europe to the Midwest as China's ravenous hunger for jobs, raw materials, energy, and food -- and its export of goods, workers, and investments -- drastically reshape world trade and politics.
Delving beyond mere recitation of by-now-familiar statistics, Kynge's on-the-ground reporting provides alternative explanations for China's explosive transformation, revealing many of the usual reasons given for its growth to be myths. Most important for the future, he details China's deep, systemic weaknesses -- rampant fraud, crippling environmental crises, a corrupt banking system, faltering government institutions, a rapidly aging population -- that threaten even greater global disruptions. And he demonstrates the profound consequences of those weaknesses for American manufacturers, oil companies, banks, and ordinary consumers.
Through dramatic stories of entrepreneurs and visionaries, factory workers and store clerks at the heart of this global phenomenon, China Shakes the World explains how China's breakneck rise occurred, the extraordinary problems the country now faces, and the consequences of both for the twenty-first century.
Customer Reviews:
It is shaking me up now.......2007-10-16
I am Chinese, and of course I am attracted by the title. Finally, China get to shake the world a little too, what an accomplishment. Well, as I read the book, it is making me less and less proud of my motherland. The counterfeit product, the stealing of high-tech information, degradation of environment and the insitutionalized corruption are making my stomach turn. When 1/2 of the population is going at 80 miles an hour in the globalized world, the other half is being left behind by their own country. It makes me wonder, what will happen if the economy slow down in China? What will the people who had already tasted the fast world will do, and what will the ultra-dictatorship of the Ruling Communist party do, and what will the other half of the population that had been left behind do. This is a question worth pondering. Maybe, China is not as rosy as it projected to the rest of the world, and maybe people, or investors should listen to not just the official talking head, but what the people are doing. This is a good read, it will help with my school project too.
An enormous shift in geopolitical power.......2007-10-08
James Kynge analyzes and illustrates brilliantly the emergence of China as a major geopolitical power. He shows that the drastic shift in economic policies under Deng came from rural farmers who used creatively the concept `collective' to found private capitalist companies. The result is now a schizophrenic one party communist State with a capitalist economy. Its social stability can only be maintained with fast economic growth and job creation for its enormous population created by Mao's demographic policy.
The actual industrialization process causes massive population and gender shifts (urbanization resulting in a higher status for women), colossal energy demands (one Italy every year) and huge environmental problems (water, air). In a one party State, corruption and nepotism (with stolen identities) cannot be eradicated and provoke a declining trust in government.
Economically, corporations are mainly concerned with market share, not profits. They continue to (over) produce for the next surge in demand after every dip. They are also beginning to build consumer loyalty by branding their own products.
Internationally, the Chinese voracity created energy and commodities price surges worldwide. The end is not in sight. On the other hand, the bulk of the profits made with China's low cost factory army (no welfare) goes into the pockets of Western retail giants and their shareholders, leaving only 10 to 15 % for their Chinese counterparts. In the meantime, the deindustrialization of the Western world continues with massive job losses in the textile, car, computer and even the service industry.
Overall, however, China's economic development continues to benefit enormously world trade, notwithstanding the regularly surfacing accusations of protectionism, currency manipulation and rampant piracy. Politically, the problem of Taiwan is still not solved.
Mencius''ren' (benevolence) is not a basic ingredient of Chinese foreign policy, but the author believes that ultimately pragmatism and flexibility will have the upper hand.
This book is a must read for all those who want to understand the world we live in.
MBA Mom.......2007-07-15
I am full time Mom and just recently visited Beijing with my 2 young children and husband. As a result of our travels, all the news in the media regarding China, and my own personal experience with respect to my shopping purchase power and selection in the last many year, I was very interested in the "China story." This book is an easy read, and provides a good big picture. It reminds me of the center column in the Wall Street Journal... Too boot, well written, and excellent use of vocabulary.
Mom
Well written, informative book.......2007-06-01
This book is money and time well spent if you're interested in a contemporary survey of China.
Kynge really does an outstanding job with a complex topic. He has a journalist's nose for a story, is well connected in China, and the length of time he lived in the country allows him to really portray his observations in a sophisticated cultural and historical context. He nicely weaves in statistics and facts throughout the book without distracting from the narrative.
A Journalist's Eye.......2007-05-24
I've loved the lyrical quality of this book. It looks at the many problems facing China from the ground up and individual journalist's eyes. For a big picture view that is based more on economic analysis, see my own book: The Coming China Wars: Where They Will Be Fought and How They Can Be Won
Book Description
Write with understanding and purpose with PUBLIC RELATIONS WRITING: FORM AND STYLE! With a practical approach, this communication text uses the principles and theories of public relations to provide you with the tools you need to improve your writing skills. Examples, illustrations, and end-of-chapter exercises give you the opportunity to see public relations in action. The book-specific website saves you time by providing you with exercises, tutorial quizzes, and web activities.
Customer Reviews:
Great PR Piece.......2005-10-05
This is a great PR book. It has all of the essentials for PR writing along with general PR information. I would highly recommend it if you want an in-depth study of the field, or just brush up on genereal info.
good book.......2002-08-12
As a Public Relations student, I found this book to be extremely helpful. It demonstrates the proper way to write so that you can lear effective style and techinque. I have found that this book, along with Guerilla PR Wired by Michael Levine, create the foundation for my studies.
Average customer rating:
- Common sense will get you just as far...
- For 88% of the population, a must read
- Fun, quick read
- Helped get me out of my shell.
- would make a good magazine article, but not a very good book.
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How to Work a Room: The Ultimate Guide to Savvy Socializing in Person and Online
Susan RoAne
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback
 Communications
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Book Description
Have you ever walked into a room full of strangers -- be it a business function, a meeting, or a cocktail party -- and felt uncomfortable? In the NEW How to Work a Room, " The Mingling Maven" Susan RoAne provides the tools and techniques for savy socializing in all situations so that you are comfortable in any room. She identifies the roadblocks that prevent us from meeting new people, developing new contacts, and establishing connections that build personal and professional relationships. Susan offers a practical remedy to overcome each roadblock. You will learn how to mix chutzpah with charm to start and end conversations smoothly, know when and how to use humor , and follow the simple rules of etiquette in an emerging manner. Incorporating a decade of feedback from hundreds of presentations, as well as the new chapters " How to Work A Virtual Room" and "How to Work the Techno Toy Room," How to Work a Room is a book that will change your life.
Customer Reviews:
Common sense will get you just as far..........2007-08-01
Most of the book contains common sense ideas for working a room, ideas in which the average person already inherently knows and will act on without reading this book. Half of the time I was busy looking up the Yiddish terms in the Glossary and the other half of the time the author is trying to sell herself (I don't have to hear that you sell out arenas five times!) and her other books. Good thing I wasn't depending on this book to get me through working a room any time soon.
For 88% of the population, a must read.......2007-04-07
If you are like me, one of the 88% of the people who say they are shy, Susan Roane's "How to Work a Room" is a good start to learning socializing skills. Without a doubt, going to a social event and working a room effectively, is a challenge for most people. But with Roane's guide, the reader learns interesting and effective techniques to turn one's shyness into someone comfortable in a social setting.
While some of this book deals with matters that are not necessarilly important, there are some valuable techniques. From being a "host" rather than a "guest" at a party, to creating appropriate introductions, there are a host of tips. One of the best sections, at least for myself, is the section on manners.... from cell phone usage, to how and what kind of jokes to tell. For the amount of times I have been at a function and thought someone was rude or acting inappropriately, it is certainly valuable... and gives hope for those of us who were expected to use proper manners.
As a how to guide, covering all topics, Susan Roane's book is excellent. There were sections that I wish she has discussed in greater detail, but I think detail was sacrificed to cover all topics. As a starting point however, for someone like myself looking to become more effective in a social setting, it is a good starting point.
One of the effective parts of the book are the summaries at the end of each chapter, highlighting the do's and donts of socializing. They are handy and useful for brushing up on the key points of the chapter. Also, at the end of the book, the The Gospel According to Roane: The Ten Commandments of Connecting (Though Shalt Prepare, Thous Shalt Attend) is probably worth copying and revisiting every so often
Be aware however, as with anything, all of her tips and ideas ultimately rely on you. No magic bullets. As she says in at the end of her book, what you are required to have in order to make you socializing work is to be courteous, be chanrming, and have some Chutzpah. Of course, this is easier said than done.
Fun, quick read.......2006-12-20
This is a great book for a confidence booster, but the truth is that it deals more or less with etiquette as opposed to strategy for improving your interpersonal communication skills. For the 5 hours that it takes to read it, the book is worth the purchase, but it offers little insight as to how to overcome shyness, garner fortitude, and make the contacts you want at receptions and events you attend.
This book is likely most valuable for people hosting receptions and mixers. RoAne offers a refresher course on how to properly introduce guests to one another, what not to say/ask/do to individuals you meet at a given event, etc. Essentially this book is a lesson in good manners which should precede any book on networking.
Helped get me out of my shell........2006-08-06
This is a good book for someone who can act on things. I was shy most of my life and worked hard to earn a degree from a good school only to fear talking to people so
I sent back to work in a factory. I did not know how to switch gears and mix in a business setting or others where I did not know people. It really hurt and I was determined to get over this. I found this book over 12 years ago and really took it to heart and figured that I would try to do some of the things the author was talking about and just kept building for there. If you can learn from book and try to act on them within reason when you do not have the answers yourself then this book might help you. I give it to my up and coming staff as part of their development if I think it will help them in social/business setting. While I still have a big shy side no one reallyknows it unless I tell them and I speak on a pretty regualr basis to various business and other groups.
would make a good magazine article, but not a very good book. .......2006-01-12
There are many pages that are just completely wasted.
Book Description
Now with a free SINGWIN CD-ROM, Evaluating Practice, Fourth Edition is even easier for readers to understand and apply data analysis.
Unsurpassed among human service evaluation books, Evaluating Practice, Fourth Edition, includes the innovative SINGWIN program, created by Charles Auerbach, David Schnall, and Heidi Heft Laporte of Yeshiva University. Evaluating Practice instructs readers on managing cases and charting and filling out scales. Although the authors are best known within the social work discipline, this book can also be used in other professional programs such as nursing, counseling, psychology, and psychiatry. The free supplement with practice test questions provides a number of helpful exercises.
For anyone interested in social work at both the undergraduate and graduate level. Also for those interested in psychology, counseling, psychiatry, or psychiatric nursing.
Customer Reviews:
A great text book..........2007-01-02
I ordered this textbook for an MSW course, and it's wonderful. I love all the examples and the software that comes with it.
Another Edition to a fantastic text.......2005-08-10
This new edition of the text once again proves that these authors are the masters of single subject research. I have used this text for five years in my graduate methods course and am completely satisfied with their coverage of the material of single subject research design. Just when a researcher thought it could not get any better, this new edition comes along with updates to the software.
Get this book.
enough is enough.......2005-03-22
I was pleased to hear that this text had been assigned in a graduate research course at my graduate school of social work. I'm seriously disappointed. I would not recommend this text's continued use. It is excessively repetitive, constantly restating previous material (commonly referred to as 'rehashing'), and, as a sidebar, i can't help but mention an irritating habit of unnecessary references to material yet to come ('we'll talk about that more in chapter 14.'). The writing style is terribly wordy, and in a weighted, clunky pseudo-conversational style that rarely is effective in a textbook. The actual technical information is obscured in a constant river of verbiage, usually in page after page of solid block text, the least helpful format when learning technical information (or when subsequently searching for specific information or techniques). The result? It serves as a strong sedative. Finally, the authors repeatedly express apologies, in what eventually (by page 350) feels like an obsequious and cloying manner, for putting forward an empirical and accountable approach to clinical practice. The worst, though, is the repetition of material, as if the reader were an idiot. The sheer relentlessness of it is what is so galling, and at $100 bucks, neither affordable nor worth the investment. There are other texts out there with clearer, cleaner, more articulate prose, that are more respectful of the reader, and at half the price, such as the classic and affordable: Single-Case Research Designs: Methods for Clinical and Applied Settings by Alan E. Kazdin. Ignore the pollyanna reviews above and below, and avoid this text, or if on the syllabus, protest and suggest an alternative.
A Classic in Practice Evaluation.......2003-11-13
Bloom, Fischer and Orme continue to make an unique contribution to improving practice in the human services by providing a road map by which practitioners can evaluate their effectiveness. I've been using their text book for over 15 years in teaching practice evaluation and in has been an invaluable help. The new edition has a CD Rom with SingWin, CAAP,and CAAS which I was able to install in Windows XP Home edition. You must install CAAS before CAAP for it to work. The sofware computerizes record keeping, score computation, and graph construction. I strongly reccommend this textbook for human services faculty.
Average customer rating:
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Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb
Dan L Lattimore ,
Otis W Baskin ,
Suzette T. Heiman ,
Elizabeth L. Toth ,
James K Van Leuven ,
Dan Lattimore ,
Otis Baskin ,
Suzette Heimen ,
Elizabeth Toth , and
James Van Leuven
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Paperback
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Public Relations: The Profession and the Practice with DVD-ROM
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Thomson Advantage Books: This is PR: The Realities of Public Relations (Thomson Advantage Books)
ASIN: 0072935316 |
Book Description
Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade Show and Event Marketing, marketers can turn a budgetary black hole into their greatest lead and income generator. Smart trade show and event management can be a company's most important success generator with proper planning, strategy and execution. Trade Show and Event Marketing can be your guidebook to that marketing success.
Customer Reviews:
Case HistoriesThat Teach Really Valuable Lessons.......2007-03-06
Not until I dug into the case histories did I realize how truly valuable this book is. These punchy examples drive home point after point with clarity that makes all other how-to books I've read on this subject pale by comparison. "Put Ruth in Your Booth" could be its subtitle.
Trade Show and Event Marketing. Review by: Adam Platts.......2006-09-28
Ruth Stevens' Trade Show and Event Marketing has proven to be a very useful book with many good ideas. As a Marketing representative who has worked in both the Tech Industry and for Consumer Products companies I have had the opportunity to attend a wide variety of trade shows, ranging from annual Comdex and CES shows in Las Vegas, to ECRM, NACS, and GMDC shows around the country. When you are dealing with such high costs and logistical problems at these shows you can tend to feel overwhelmed. But authors like Ruth Stevens have helped to pave the way, making our paths to trade show success a little more pleasant, by way of communicating a thoughtful approach to difficult problems. Good work!
Review by: Adam Platts, Northridge
Fantastic tool for anyone involved in trade shows/event marketing.......2006-04-26
Completely comprehensive on every aspect of trade shows and event marketing. Whether you are part of show management or an exhibitor this book is a solid reference. Even if you are seasoned at trade show and event marketing - you will learn something from this book.
Justify Your Trade Show Investment.......2006-03-20
Ruth has hit all the right buttons in this book. As a trade show consultant, too many of my clients focus on the display and event on the show floor, neglecting the pre-show and post-show part of the medium. When you take Ruth's well-documented book literally and plan, promote, you will indeed profit. Especially with proper post-show lead development. I am sending copies of this one to my best clients and prospects.
Specific Trade Show Strategies.......2005-11-16
If you are in marketing and you exhibit at trade shows, this book may change your behavior forever. Not only does it provide in-depth information about what trade shows can do and how they operate, but it also explains the financial structure you should put in place to determine whether participating in a trade show is worth your while financially. That may be bad news for corporate marketers who prefer to unpack their booth, buy the coffee and flowers, and hand out literature.
But if you want to turn a trade show appearance into a truly special corporate event, author Ruth Stevens has a game plan for you. Her book includes sample budgets, case studies, expense spread sheets, lead generation forms, checklists, survey ideas and a great appendix listing sources of additional information. It explains everything you need to know about the opportunities that trade shows offer and how you can use them to advance your marketing goals. We highly recommend this book to marketing managers of business-to-business companies who want to start getting solid returns from special events.
Book Description
To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field.
Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides Suggested Readings and Suggested Book lists.
A handy reference for public relations professionals/public affairs officers, marketing professionals, advertising professionals, and general managers.
Customer Reviews:
Just as Promised.......2005-10-05
The book arrived in a timely manner and it was in the condition that I expected. I would order from this vendor again.
Expensive and Confusing.......2005-09-17
The layout and language of this extremely expensive textbook, written by one of the most seasoned and successful PR practitioners, unfortunately makes this book almost unreadable. Not only is it completely boring, but the language makes the topics seem very vague and disconnected from practical PR practice.
Chapters in this book are much too long. One can infer from the title of the book that it will cover PR practice in great detail, however, the most important topic the book covers "the execution of public relations" only gets 112 pages of a nearly 600 page book.
Practical Public Relations at its best!.......2003-08-09
I've been using this book for about a year, as a professor teaching Public Relations. I like it, and the students always say it's a great book. It has just enough theory, plus a lot of practical application. The high point, and what students like best, is the series of case studies. There's one in each chapter, 20 in all. I know from personal experience, having spent 15 years as a "PR Man," before turning professor, that these cases are real-life examples of what to do, and especially, what not to do! Entertaining and interesting, while still being an excellent text. Much better than other books sometimes used for Public Relations courses.
Practice of Public Relations (8th Edition).......2002-11-07
I have never enjoyed a textbook this much! It is timely, interesting and provocative.
Seitel Succeeds.......2002-08-20
Practice of Public Relations is laden with strengths. While it covers public relations in a variety of disciplines, such as multicultural, and it covers a variety of case studies, such as the infamous Exxon Valdez disaster, its sheer strength lies in its writing style. Seitel's style is quite distinct from many other texts, whose writers preach the importance of writing, but fail to practice it. Similar to Michael Levine's Guerrilla PR: Wired, Seitel understands that a message will have less impact if the message is difficult to comprehend. Both Levine and Seitel make a welcome effort to rely on a friendly, warm, and inviting writing style, one that engages the reader.
Practice of Public Relations strives to keep up with an ever-changing public relations landscape. While releases retain their importance, it is equally important to consider video. Similarly, the target public may not be any one demographic, but a multicultural one, each with its own concerns, preferences, gatekeepers, and trusted sources of information. Also, the book takes into consideration the synergy of integrated marketing communication. Public relations does not operate in a vaccuum, and Practice of Public Relations takes that into consideration.
Above all else, the book lives up to its title, explaining the practice of public relations rather than being a lengthy tome on the theory behind the practice.
Book Description
For event planners, there's no such thing as a dress rehearsal!
Any event you plan and stage is a reflection of your company's image — from the initial invitation to onsite operations. Whether you're planning a product launch, conference, sales meeting, an incentive event, or a gala fund-raiser, remember that the magic of a truly memorable event is in the details, but so is the devil. Special events are fraught with thousands of details, and have to come off without a hitch. Whether your event is for 50 or 2,000 people, whether it has a budget of a few thousand dollars, or hundreds of thousands, planning and executing the project is like a high-wire act without the safety nets. Event Planning gives you a blueprint for planning and executing special events with flair and without any unexpected surprises and expenses. This unique book is loaded with practical advice on every aspect of organizing and managing special events:
- Choosing the best venue
- Preparing and managing the budget
- Scheduling and staffing
- Coordinating food and beverage, décor, entertainment, and themes
- Working with professionals, such as public relations firms and creative directors.
What you don't know or know to ask can have a major effect on the success of your event and on your budget. Event Planning takes you through every aspect of organizing and executing a successful event: the planning stages, timing and logistics, budget preparation, operations, and on-site management. Event Planning:
- Includes sample costing forms to help you generate a detailed project plan and budget.
- Explains what you need to ask before you contract with suppliers.
- Is loaded with practical tips and examples that will help you avoid expensive mistakes.
- Features a companion website with forms from the book, additional forms, author Q&A, and more.
Event Planning takes you behind the scenes, and provides practical tools for anyone who has to plan and execute a truly special event:
- Corporate in-house event planners
- Public relations and communications companies, and their clients
- Marketing and corporate communications professionals
- Fundraisers and not-for-profit organizations
- Professionals in the hospitality and entertainment industries
Customer Reviews:
Not for beginners and not for professionals.......2007-05-03
It is hard to tell who this book is geared towards. A novice should not take on any event that is as over their head; as most of the event situations that are listed in the book are. A professional would know from experience the answers to most of the questions or they would have the common sense to take care of any odd situation that arose. The book may be helpful to assistant managers or banquet captains, but most houses have their own way of doing things. Interesting read and a good refresher, buy used.
Very useful Hand Book.......2007-03-10
It was very useful to me as I used it to brak into the wedding/event business. It presents a very corporate approach, yet it seems to uncover all kinds of secrets of the event world that are hidden to the public eye.
This Book is Alright.......2006-08-09
Being an avid reader of Event Planning literature, I must say that this book is alright.
Packed with Knowledge!.......2005-10-14
Details, details, details. That's really what successful event planning is all about, and that's the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don't forget to ask about the stemware, adequate parking and even the photographer's back-up camera battery. This author seems to have thought every contingency, as the book's ambitious title promises. Her one glaring omission is that she does not include the party planner's fee - our guess is that she'd be worth it. We highly recommend this well-organized, very practical book to all event planners. Don't send out press releases for your party without consulting Judy Allen.
Great book.......2005-10-01
This is a great book for anyone interested in working in the event planning field.
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