Amazon.com
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
Book Description
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In
The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
>Carefully observing the behavior or "anthropology" of the people who will be using a product or service
>Brainstorming with high-energy sessions focused on tangible results
>Quickly prototyping ideas and designs at every step of the way
>Cross-pollinating to find solutions from other fields
>Taking risks, and failing your way to success
>Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings.
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Customer Reviews:
Kudos to Ideos.......2007-08-28
Excellent book with good insights. If you are in the business of innovation, this is one book that you shouldn't miss. I also recommend EIGHTSTORM: 8-Step Brainstorming for Innovative Managers.
Innovation for All.......2007-06-29
Through anecdotes, Kelley demonstrates how stumbling blocks to innovation can be overcome. He shows an appreciation for experimentation, momentum, and embraces failure as a true path to knowing. Failed prototypes are wonderful learning tools. Kelley's perspective keeps spirits high. He leaves much of the innovative process open ended - nearly encouraging innovation on innovating.
Interestingly, Kelley notes how medicine is becoming personalized and that the future can not be perfectly predicted. Still, he says we must aim at it. This was an important nugget of wisdom for me, a research coordinator at a think-tank-like public health research group, the Healthcare Innovation and Technology lab at Columbia University. On a daily basis we deal with innovation to improve healthcare and need to effectively innovate. Given that we tread a very specific territory - health and technology - and that Kelley's book could be so useful to us, it is obvious that he really has something to offer to everyone.
Innovation and creativity "how-to" guide.......2007-06-07
The Art of Innovation explains many of IDEO's creative techniques and in so doing paints a picture of the physical context in which all that creativity occurs, namely IDEO's office, your average geek's idea of paradise brimming with high-tech prototypes, foam cubes, "tech box" caddies with giant Post-Its and coloring pens ... and yes, it does look more like a playschool than Dilbertesque gray cubicle-land. Teamwork, friendship and a shared passion for helping clients innovate is clearly what binds people together and stimulates their creativity, while a supportive and forgiving management structure doesn't just tolerate weirdness, it actively encourages it. IDEO seems to have taken Tom Peters' advice "If you want to do weird, hire weird people" to the next level. In IDEO-land, "normal" people would probably stand out a mile.
Two creative techniques - brainstorming and prototyping - are particularly well described, in a way that encourages the reader to try something different. I've learnt some new tricks and even started applying them since reading the book.
El arte de innovar estilo IDEO.......2007-06-01
IDEO ha hecho de la innovación un arte, el cual es un proceso sistematizado, con pasos muy definidos, congruentes y faciles de llevar por las personas que conforman dentro sus empresas los equipos de innovacion y diseño.
Skip it and go right to 10 Faces.......2007-03-19
I recently read both this book and the Ten Faces of Innovation. My recomendation is to skip this book. It is written more like an advertisement for IDEO and was left feeling like Tom has crossed the line into arrogance. If you read it as a stand alone book there is a lot of useful information. However most of the concepts are covered in Ten Faces. If you have time read both books but if time is of the essence then jump right into the Ten Faces, you won't be disappointed.
Book Description
The 4th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40% of the cases are entirely new to this edition. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
Customer Reviews:
Good.......2007-08-01
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
Comprehensive, but weird and boring.......2006-11-10
I bought this as a textbook for one of my classes. Overall, this is a decent book on strategic management of technology and innovation. I think some of the articles in the book are really good, but the book is very disorganized and hard to read. I would recommend it, but it seems that the editors should address major organization issues in the next addition.
very technical.......2006-02-24
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
Strategic Management of Technology and Innovation.......2005-10-24
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
a useful collection of case studies and key papers.......2000-03-17
This book offers a large number of case studies from the areas of research and technology development in various industries. It covers most the important concepts of technology management such as "core competencies". It follows the traditional model employed in business schools: learning from others' experiences by means of case studies. Particularly relevant are the sections on "heavyweight teams".
Book Description
This study of major military innovations in the 1920s and 1930s explores differences in innovating exploitation by the seven major military powers. This volume of comparative essays investigates how and why innovation occurred or did not occur, and explains much of the strategic and operative performance of the Axis and Allies in World War II.
Customer Reviews:
Some good information, but lacking in many areas.......2006-08-14
The book does provide detailed footnotes as it is a series of essays where the writer of each "chapter" presents their viewpoint and analysis. However, this book provides no tables or charts to support any of the analysis or discussions presented. It would have been very helpful if there were a table or chart comparing each nation's "innovation" in each category described in this book, examples: armored warfare, strategic bombing, carrier development, etc.
What is most lacking in this book it that it focuses primarily on the US, Britain, and Germany, limited on Japan (amphibious assault and aircraft carrier development but nothing on their armor and combined arms tactics) and nothing significant on France, Italy, and Russia, who are mentioned merely in passing. This is the most glaring weakness of this book. Russia developed the T-34 tank, had a sizeable navy, large industrial base, naval infantry, paratroopers, cavalry, and actually trained with the Germans in the 1930's. The Italians were on the winning side of World War One, developed a large navy, their own tanks, and an ambitious goal to dominate the Mediterranean Sea, but they too are not mentioned.
It is important to learn how each of these major combatant nations developed as each had their own policies that led to successes and failures. An example is in amphibious landings, where the writer presents a view that the US was the most developed in the world during the interwar period. If that is the case, then why didn't the US attempt an amphibious assault prior to 1943 and why were the casualties so high in the first assault experienced at Tarawa? If the US was amphibious warfare strategy and doctrine was the most developed, then why did the British conduct the disastrous raid on Dieppe in 1943 as a rehearsal, wouldn't the US have enough experience in northern Africa, Sicily, and Anzio in 1943? The writer's claim is not supported through citing successful battles or numbers of equipment produced.
Another question is why weren't the British, Germans, Italians, and Russians mentioned or compared to in amphibious warfare? If Italy wanted to control the Med, wouldn't they have developed some type of doctrine or equipment? The Germans thought about invading England, what kind of equipment did they have and how would they have executed the invasion? The Russian Naval Infantry, what was their doctrine? The Japanese amphibious landing is well researched and presented, but again, no tables or charts are presented to summarize the writer's viewpoint.
Russia's development during the interwar period is very critical as the equipment developed during the period was superior or at least equal to the German equipment. The T-34 tank's only weakness in 1941 was the lack of radio equipment along with the doctrine of dispersing the tanks instead of massing them into large formations. If one reads other WW2 history books, one learns that the Germans were only able to defeat the T-34 tank in 1941 with better unit maneuver and with greater numbers. German anti-tank weapons had no effect with the German tanks undergunned and under ranged. The largest caliber on a German tank in 1941 being the short barreled 75mm mounted on the Panzer MK IV and the StugIII (which was an assault gun found in anti-tank battalions).
Another glaring omission in this book is there are no discussions on anti-weapons or counter munitions designed to defeat the innovations being developed in the interwar period, the lone exception being the torpedo and US artillery proximity fuses. There are no discussions on the bazooka, anti-tank rifles, anti-tank guns, shaped charges, depth charges, or anti-aircraft guns. Obviously the Germans had planned for anti-aircraft defense, otherwise they would not have developed the 88mm gun nor would have the deployed it so close to the front line troops. Rommel was able to repulse the British armor counterattacks at Arras, France in 1940 only with the 88mm anti-aircraft gun. This experience influenced him to utilize this weapon in a dual purpose anti-tank role in the desert. The British had attacked him in Arras with heavily armored Matilda tanks, armed with a 2-pound anti-tank gun, but no high explosive rounds against infantry. These cases are extremely relevant and important discussions into the interwar period.
Why did the British choose not to equip their tanks with HE rounds? Why didn't the Germans equip their Panzer MKIV and StugIII tanks with long barrel 75mm guns from the start? Why didn't the Russians equip their early T-34 tanks without universal radios (only the platoon leader had a radio)?
How was the Sherman tank developed and doctrinally planned to be utilized, a vehicle with an underpowered 75mm gun, prone to catching on fire, and a narrow track base not suited for cross country mobility (as described in the book Death Traps, Belton Cooper)? At the end of WW2, the US might have gotten directly into war against the Russians? How would the Sherman tank fared in the vast Russian muddy steppes and marshes and no highways? The Germans learned the hard way fighting against the T-34 an incorporated many of the features (wide track base and sloped armor) into the Tiger and Panther tanks. Was the Sherman tank designed to be an infantry support vehicle with anti-tank battalions designed to defeat enemy armor? What calibers of weapons were they equipped with and how were they to be employed? None of these questions are answered in this book.
Overall the book does provide some information that is interesting, such as the German night bombing tactics, use of the Stuka dive bomber to provide precision bombing, and the lack of reliable and powerful aircraft engines that prevented German strategic bomber development. However, the lack of direct comparisons (such as comparing the T-34 vs the Panzer Mark IV vs the Sherman Tank in armor thickness and armament range, penetrating power), lack of tables (such as showing the range and capacity of the Japanese aircraft carrier vs the US and British), charts (comparing the number of tanks and tank regiments fielded by Russia, Germany, England, France, Italy, US, and Japan in 1939), and complete omissions of the Italians and Russians is glaring and detracts to what could have been a well rounded and educational book.
Given the Editors' strong professional and education backgrounds, expected a lot more information from this book. Recommend borrowing this book from the library rather than purchasing it.
Military Innovation in the Interwar Period.......2005-08-26
This book is a necessary for those who want to understand the relationship between development of technology and military innovation. It is not an easy book to read, but contains tremendous amount of information along with accurate historical records. Must for military tacticians and historians alike.
Essential Addition to the Study of the Inter-war Period.......2005-01-15
The acclaimed scholarly team of Williamson Murray and Allan R. Millett have edited an anthology of essays encompassing the technological innovations in weaponry during the 1920's and 1930's. These innovations span the research and developments of all the major belligerents that play a major role in the coming global conflict. Each scholar was instructed to compare and contrast his or her topic country with two other countries making this work not only a significant contribution in and of itself, but also a vital comparative study as well. In addition, the researchers were asked to structure their essays around three concepts: the strategic framework of the period, the organizational factors of the institutions under study, and the doctrinal framework of the services. Many of the contributing factors to victory and defeat in World War II are covered within the pages of this important work. Williamson Murray takes a look at "Armored Warfare: The British, French and German Experiences," and "Strategic Bombing: The British, American and German Experiences." Richard R. Muller examines "Close Air Support: The German British and American Experiences, 1918-1941." Geoffrey Till discusses "Adopting the Aircraft Carrier: The British, American, and Japanese Case Studies." But perhaps the most important chapter is Allan R. Millett's "Assault From the Sea: The Development of Amphibious Warfare Between the Wars-the American, British, and Japanese Experiences." Millett compared the development of amphibious doctrine in Japan, Britain, and the United States. The author concludes the U. S. led the way in amphibious warfare doctrine, initiating combined arms operations between air, sea and land that would prove to be a critical advantage in the pacific campaign. According to Millett, Japan started out impressively as was evident by its ever-expanding Pacific empire in the 1930's. Since every landing force became an isolated island garrison, however, Japan's whole amphibious program literally faded away. Great Britain, on the other hand, never had the economic resources necessary to implement a successful amphibious program. Millett concludes that factors such as budget and innovative foresight are vital contributing factors in technological innovation. The author is also quick to point out that in many cases, new weapons become obsolete as soon as hostilities begin. Generally, books of essays are usually disjointed and inconsistent. The guidelines and structure the editors have chosen have tied all the chapters in this book together nicely. This is arguably the best work on the inter-war period to emerge in years. Highly recommended.
Great historic analysis on military innovations.......2001-09-18
It is a very good review on how things developed between world wars. It provides a good insight of the thinking of the different countries and how they coped with their doctrines and how much they took an advantage of the WWI experiences.
I am rating 4 stars because actually I would like much more information rather than 30 pages on each subject.
Readable and Good.......2001-07-15
This is an anthology of various articles. Generally anthologies are the pits as they tend to lack a central them and the quality will vary. These articles are generally by the authors and as such they are of an even standard.
There are a number of chapters that discuss a range of issues from the use of Tanks to the development of the Aircraft Carrier.
The book is interesting although the area covered is naturally enormous and the amount of space that can be devoted to complex subjects is naturally limited. Despite this most of the essays are interesting and not only for what they say. In the first essay about the development of armored warfare by way of an aside the writer attacks Gueridian as a sycophant and also as a person whose reputation was largely the result of self publicity. Later the English theorists Fuller and Liddell Hart are critiqued as presenting overly schematic histories of the First World War which warped the truth to fit in with their own theories. Interestingly the essay then goes on to suggest that the first world war infantry battles were so complex that even now we struggle to understand them and for that reason it was no surprise that Douglas Haig had the problems that he did.
All in all an interesting book although again very much a starting point for the issue it covers.
Average customer rating:
- Simplistic description - poorly written
- THE textbook for basic TRIZ education
- Interesting
- A brilliant model of problem solving
|
Simplified TRIZ: New Problem-Solving Applications for Engineers & Manufacturing Professionals
Kalevi Rantanen , and
Ellen Domb
Manufacturer: CRC
ProductGroup: Book
Binding: Hardcover
 Entrepreneurship
| Small Business & Entrepreneurship
| Business & Investing
| Subjects
| Books
Software
| Computers & Internet
| Subjects
| Books
| Business
| Databases
| Directories
| E-mail
| General
| Introductory Guides
| Mathematical & Statistical
| Natural Language Processing
| Optical Character Recognition
| Personal Finance
| Spreadsheets
| Voice Recognition
| Word Processors & Editors
Methodology
| Software Engineering
| Computer Science
| Computers & Internet
| Subjects
| Books
Industrial & Technical
| Chemistry
| Science
| Subjects
| Books
General
| Science
| Subjects
| Books
Nanotechnology
| Technology
| Science
| Subjects
| Books
Innovations
| Technology
| Science
| Subjects
| Books
General
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
Manufacturing
| Industrial, Manufacturing & Operational Systems
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Mechanical
| Engineering
| Professional & Technical
| Subjects
| Books
Materials
| Chemical
| Engineering
| Professional & Technical
| Subjects
| Books
Research
| Engineering
| Professional & Technical
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Arts & Photography
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Business & Investing
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Computers & Internet
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Professional
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Science
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
And Suddenly the Inventor Appeared: TRIZ, the Theory of Inventive Problem Solving
-
Innovation on Demand: New Product Development Using TRIZ
-
40 Principles Extended Edition: TRIZ Keys to Innovation
-
Innovation Algorithm:TRIZ, systematic innovation and technical creativity
-
40 Principles: TRIZ Keys to Technical Innovation (Triztools, V. 1)
ASIN: 1574443232 |
Book Description
As customers and shareholders demand better products faster, more pressure is felt by technical professionals to develop it now and develop it right the first time. Considered the breakthrough design and inventive problem-solving approach of the past 100 years, TRIZ is a unique, algorithmic approach to problem solving that allows engineers, planners and managers to formulate the best possible solutions for technical systems problems and predict future product needs based on technology evolution and competitive advantages. Developed in Russia, the popularity of TRIZ is now spreading to Europe, the United States, and Japan, but until now no comprehensive, comprehensible treatment of the topic has been available in English. Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals not only demystifies TRIZ, but it also shows how it can be used in new ways to enhance Six Sigma, Constraints Management, Supply Chain Management, QFD, and Taguchi methods to gain innovative and technological competitive advantages. This practical how-to guide teaches you how to solve problems creatively, and more importantly, shows you how to find and foresee the evolution of problems in the future. It provides many exercises, worksheets, and tables to further illustrate the concepts of this multinational method. Implement the same problem-solving tool that many Fortune 500 companies are already using with Simplified TRIZ.
Customer Reviews:
Simplistic description - poorly written.......2006-10-05
The method itself is extremely interesting, unfortunately the authors repeat the same examples over and over again. Very annoying. The style borders on boring. I would recommend definitely reading the book from Savransky as a much better example of TRIZ
THE textbook for basic TRIZ education.......2005-10-27
Simplified TRIZ provides the theoretical foundation for the beginner to learn the practical application of the TRIZ methodology. Domb and Rantanen present a cohesive and structured breakdown of the basic components of TRIZ: the Ideal Final Result and Ideality, Contradiction Theory, Resources, and the Patterns of Evolution. The book's importance is such that I use it as a supporting text for my basic TRIZ curriculum. The students find it easy to understand as well as demonstrative enough to teach application.
Dr. Domb's credibility (international TRIZ evangelist and editor of the TRIZ Journal, www.triz-journal.com) in the quality and innovation communities is such that this book MUST be studied if you are serious about TRIZ.
Interesting.......2005-08-02
I found the book very interesting, even if I was not able to apply it to real problems we face yet.
A brilliant model of problem solving.......2003-07-05
Using a perfect model, this books first introduces characteristics of GOOD solutions, then step by step, it describes triz problem solving tools (and strategy development tools as well) all integrated into each other.
As stated in the title, it's a simplified book so you can't find some advanced tools like su-field modeling in it.
Book Description
A monumental, groundbreaking work of history that shows how technological and strategic revolutions have transformed the battlefield—from the Spanish Armada to the War on Terror— and how mastery of these innovations has shaped the rise and fall of nations and empires
In War Made New, acclaimed author Max Boot explores how innovations in warfare mark crucial turning points in modern history, influencing events well beyond the realm of combat. Combining gripping narrative history with wide-ranging analysis, Boot focuses on four “revolutions” in military affairs and describes key battles from each period to explain how inventions ranging from gunpowder to GPS-guided air-strikes have remade the field of battle— and shaped the rise and fall of empires.
Bringing to life battles from the defeat of the Spanish Armada to Wellington's victory at Assaye, War Made New analyzes the Gunpowder Revolution and explains warfare's evolution from ritualistic, drawn-out engagements to much deadlier events, precipitating the rise of the modern nation state. He next explores the triumph of steel and steam during the Industrial Revolution, including the British triumph at Omdurman and the climax of the Russo-Japanese war at Tsushima, showing how it powered the spread of European colonial empires. Moving into the twentieth century and the Second Industrial Revolution, Boot examines three critical clashes of World War II—the German army's blitzkrieg, Pearl Harbor, and the firebombing of Tokyo—to illustrate how new technology such as the tank, radio, and airplane ushered in terrifying new forms of warfare that aided the rise of highly centralized, and even totalitarian, world powers. Finally, in his section on the Information Revolution, Boot focuses on the Gulf War, the invasion of Afghanistan, and the Iraq war, arguing that even as cutting-edge technologies such as stealth aircraft have made America the greatest military power in world history, advanced communications systems have allowed decentralized, “irregular” forces to become an increasingly significant threat to Western power. BACKCOVER:
Advance Praise for War Made New
“Max Boot traces the impact of military revolutions on the course of politics and history over the past 500 years. In doing so, he shows that changes in military technology are limited not to warfighting alone, but play a decisive role in shaping our world. Sweeping and erudite, while entirely accessible to the lay reader, this work is key for anyone interested in where military revolutions have taken us—and where they might lead in the future.”
—U.S. Senator John McCain
“While much has been in written in recent years about the so-called `Revolution in Military Affairs,' Max Boot is the first scholar to place it within the broad sweep of history, and in the context of the rise of the West in world affairs since 1500. In so doing, he not only tells a remarkable tale, but he compels us all, even those obsessed solely with contemporary military affairs, to ask the right questions and to distinguish what is truly new and revolutionary from what is merely ephemeral. He has rendered a valuable service, and given us a fascinating read at the same time, so we are doubly in his debt.”
—Paul Kennedy, Professor of History at Yale University and author of The Rise and Fall of the Great Powers
“War Made New is impressive in scope. What is equally impressive is its unique interpretation of the causal relationship between technology, warfare and the contemporary social milieu. This is a superb thinking person's book which scrutinizes conventional historical wisdom through a new lens.”
—Lt. Gen. Bernard E. Trainor, USMC (ret.), co-author of Cobra II: The Inside Story of the Invasion and Occupation of Iraq
“Max Boot's book takes hundred of years of tactical battle history and reduces it to an incisive narrative of how war has changed. By providing such a coherent view of the past, he has pointed us toward the future. What is doubly impressive is how he draws surprising, fresh lessons from wars we thought we knew so much about but in fact didn't.”
—Robert D. Kaplan, author of Imperial Grunts
Customer Reviews:
Not just history, but analysis and insight.......2007-09-03
Max manages to well capture the balance between seeing the forest at the same time as the trees. Further, by extrapolation, he offers insight as to what the forest will look like in the future. I thought the book was excellent, and should be good reading for any military officer. I am a retired military officer, and have seen all the changes from the middle of the Cold War to Gulf War II. It's a completely different ball game, and Max covers it well. {To the detractors; all books have factual errors. Look to the forest, not the trees, or you miss the point of the book.)
War Made New.......2007-05-26
Absolutely excellent. Completely objective presentation. Fabulous survey of how technological and tactical changes affected western history.
Don't Bother With This Recycled NeoCon Drivel.......2007-05-08
[Update: If you are thinking about buying this book, PLEASE CONTACT ME!!!!
As a courtesy, I copied Boot on a letter to the LA Times that pointed out a series of factual errors and inconsistencies in a May 31, 2007 column he wrote about achieving "Victory" in Iraq by firing purportedly "aged" US Army Generals. (Boot's underlying premise is that there is nothing wrong with the NeoCon policies that put our troops in harm's way without enough personnel, equipment or support -- it's those "old fud" Generals who are to blame!
(I'm not making this up! That actually is Boot's theory.)
Boot responded like the Proverbial Scalded Cat, and in classic NeoCon style, e.g., claiming not to have made any mistakes; claiming that pointing out his glaring factual errors was an "ad hominem attack"; and generally displaying all of the NeoCon hubris that is getting US military personnel killed and wounded every day in Iraq.
It would be hysterically funny were it not for the fact that most people can't see through the tactics that Boot and the other NeoCons use -- including, most prominently, ignoring demonstrable facts that don't "fit" the ideological theories they are pushing.
Really, before you buy this drivel, email me and I'll send you a copy of Boot's emails. They will give you a taste of his "reasoning" and disregard for the truth.]
In my view, Max Boot is an example of the kind of NeoCon thinking that has gotten us into this generation's quamire. Boot is, basically, a liberal arts major with no military experience, and without the insights that such experience might bring.
In "War Made New," Boot "re-cycles" (a politer word than "steals") ideas have been around for years, and which have been expressed more clearly by a number of other military intellectuals and historians. Further, Boot repeatedly gets minor facts wrong, e.g., he claims that the WWII-era Supermarine Spitfire and the Hawker Hurricane were both "all-metal" fighters. (The Spitfire was; the Hurricane wasn't -- which is obvious even from pictures of the latter if you know what you are talking about.) These small discrepancies add up, and you ultimately realize that Boot is merely repeating the thoughts of others.
Boot's final/main contention, that there has been a major shift to "Information Warfare," is not borne out by the "facts on ground" in Iraq, and has never been tested in combat. The US military's new smart bomb/high technology theory of warfare has never been used against an opponent with the ability and resources to counter/exploit the obvious weak points in such systems.
To give but one example, which Boot doesn't have the knowledge or experience to discuss: Our JDAMS smart bombs work using GPS signals for guidance. Question: What happens if our opponent has the capability to jam GPS signals, or knock out the GPS satellites (a technology that China is working on)? Answer: The US is left with a pile of "dumb" bombs, and a force structure that is too small to use them. Result: We lose, despite all of our Gee Whiz weaponry.
Let's face it: NeoCons like Boot work for the military-industrial complex that sells these very expensive Wonder Weapons. He has about as much intellectual credibility as, say, Douglas Feith and Paul Wolfowitz. So save your money, and read authors who know what they are talking about.
Neil
[P.S. In candor, Boot pointed out that I originally had "Feith" as "Fife." I thanked him for pointing this error, but admitted that I had trouble telling the "NeoCon Intellectuals" apart, given that they all used the same "reasoning," e.g., "Cut The Facts To Fit The Theory."
Onward, to Victory! NEOCON INTELLECTUALS TO THE FRONT!]
enjoyable, informatiive read.......2007-05-01
I must say, I found this book interesting. I am not a military expert, but I believe his basic premises are correct. This is a journey through the effects of technological advances in warfare and the corresponding effects on society. No section is so long that it becomes boring. I found the whole thing engrossing and hard to put down. I recommend it!
RMA for the masses.......2007-04-24
A decade ago, the defense policy community was a buzz about an emerging "Revolution in Military Affairs" (RMA) - a discontinuous change in the nature of warfare generated by the information revolution whose potential was so clearly demonstrated by the overwhelming advantage that precision guided munitions and operational awareness conferred to US forces in the Gulf War of 1991.
Today, the increasingly low-tech, irregular nature of the current Global War on Terror and, more recently, the frustrating experience of counterinsurgency in Iraq, have seemingly diminished the importance of the RMA and discredited its most vocal proponents. This is unfair and unfortunate as the notion of periodic, major transformational change in military technology and operational capabilities is certainly sound. Moreover, it is a concept that anyone serious about military history or international affairs ought to be familiar with and consider seriously. There is no better introduction to the topic than "War Made New: Technology, Warfare, and the Course of History, 1500 to Today" by Max Boot.
There are several reasons to recommend "War Made New." To begin with, author Max Boot is a superb talent and, in many ways, was the ideal person to write the first general overview of the RMA concept and a sampling of the many historical case studies that support the theory. As a long-time lead defense reporter for The Wall Street Journal, Boot possesses a sophisticated understanding of current defense policy and national security strategy. Better yet, he writes with the same engaging and lucid style of other defense journalists that have written best-selling full-length books, such as David Halberstam, Tom Ricks, and Neil Sheehan. Prior to "War Made New," the RMA had been a subject only written about by academics and policy wonks. This book should take the RMA and the classic RMA case studies to a mainstream audience.
The book is broken up into five parts. The first three parts review distinct RMAs from the past half-millennium. In "The Gunpowder Revolution" Boot covers the dramatic increase in the destructive capacity of gunpowder weapons that emerged in the late 15th century, the tactical changes developed by the Dutch and perfected by Gustavus Adolphus during the Thirty Years' War to maximize the rate of fire and overall impact of hand-held and mobile artillery firepower, and the parallel creation and stunning growth of standing professional armies throughout Europe during the period that led to the first stage of western imperialism in the 18th century. The author uses the examples of the British defeat of the Spanish Armada (1588), two major battles of the Thirty Years War (1631-32), and a less familiar episode in British India (1803) to illustrate how and why technological, doctrinal, and organizational change had profound impact not just on the course of a battle, but the outcome of war, the development of societies, and the fate of history.
The second part addresses "The First Industrial Revolution" where Boot covers engagements as diverse in time and place as the battles of Koniggratz in the Franco-Prussian War (1866), Omdurman in modern-day Sudan between the British and the native Mahdi Army (1898), and the shocking Japanese naval victory over the imperial Russian fleet at Tsushima (1905). The period between 1850 and 1914 is generally seen as the "railroad, rifle, and telegraph" RMA and Boot generally adheres to that thesis, although he stresses that the advantages conferred by early industrial technology were by no means the sole property of Western European states, a message that applies to any technological revolution that spawns an RMA.
The final historical part covers "The Second Industrial Revolution" and addresses the dramatic and non-linear changes that occurred during the interwar period in land warfare with the advent of armored warfare, at sea with the ascendancy of aircraft carriers as the new capital ship of fleet engagements, and in the air with advent of strategic bombing. The case studies that Boot writes here on the German invasion of France (1940), the Japanese bombing of Pearl Harbor (1941), and the US air campaign against Tokyo (1945) have long been the staple of modern RMA theory.
These first three parts account for nearly three-quarters of the book. Each case study is crisply written and makes a compelling point. That said, Boot offers no radical reinterpretations of what an RMA is or in anyway fundamentally challenges the conventional wisdom that developed amongst RMA proponents during the 1990s. Many of the case studies he provides have been written about extensively before and make essentially the same arguments. Boot's main value added is the fluidity of his prose and how he ties five centuries of history into one coherent and convincing argument.
The final two parts of the book covers the present and future. The fourth part addresses "The Information Revolution" and, unlike the first three Revolutions, is entirely focused on one nation - the US victory in the First Gulf War (1991), the US invasion of Afghanistan (2002), and the US invasion of Iraq (2003). Here, Boot focuses on the conventional aspects of each engagement where US firepower and advanced technology played a decisive role in defeating enemy forces. He concedes that much of the advantages of information age weaponry has little relevance to the messy, day-to-day conduct of counter-insurgency, but spends little time pondering if and how the information RMA has any relevance to current low intensity operations around the world.
The final part offers an overview of "Revolutions to Come" and highlights the military potential of cyberwarfare, nanotechnology, robotics, and the military use of space. This section reads like grist for a science fiction book and should prompt analysts to reflect on how future technology may impact the conduct of military operations decades from now.
Despite the broad historical and technological sweep of Boot's case studies, he consistently stresses five points. First, despite the focus on technology in the subtitle and the role new technology plays in every chapter, Boot stresses that technology alone does not and cannot make an RMA. True discontinuous change is driven by the combination of new technology with new tactics and organization, thoughtful leadership, and perhaps most importantly, an efficient and effective centralized bureaucracy able to nurture and promote innovation. Second, Boot cautions that nations ignore RMAs at their peril. Every major city-state or nation-state that failed to embrace and support new military technology, doctrine, and methods have seen their relative position in the international balance of powers significantly diminished. Third, mastery of an RMA may convey distinct battlefield advantages, but ultimate victory or defeat hinges on wise political decisions and diplomacy. Fourth, the military advantages to a nation in excelling in an RMA are enormous, but history has demonstrated that it is very difficult to maintain a lead for long. Competent and resourceful competitors will learn and adapt, and are quite likely to take fuller advantage of more recent developments in technology and operations. Finally, Boot notes that the pace of innovation is speeding up. In the past, an RMA could take several centuries to completely unfold. Today, it is likely to happen in several decades.
In sum, military transformation and the RMA is a concept informed readers of history and current events ought to be well acquainted with. There are certainly many divergent, but credible and thoughtful opinions on the matter. "War Made New" is no doubt sympathetic to the RMA argument and clearly sees former secretary of defense Rumfeld's military transformation push as the correct and necessary path for present-day policymakers to pursue. Whether today's intelligence analysts and operators accept all, part, or none of the RMA concept is not nearly as important as more fully understanding the theory, the many historical examples that purport to support it, and how and why it may impact contemporary or future military operations. There is no better place to start than Max Boot's "War Made New."
Book Description
Churches that bombard people with too many "little ideas" can miss the Big Idea.
Community Christian Church embraced the Big Idea and everything changed. They decided to avoid the common mistake of bombarding people with so many "little ideas" that they suffered overload. They also recognized that leaders often don't insist that the truth be lived out to accomplish Jesus' mission. Why? Because people's heads are swimming with too many little ideas, far more than they can ever apply.
Customer Reviews:
High Impact.......2007-09-25
The Big Idea is helping our pastoral staff focus. The longer you're in ministry the more you need to focus. This book is really helping our dialog about what we are doing as a church. WE have the why nailed down it is the what and how that gets diluted. Ferguson makes an interesting case for little tuths and big biblical truths that must translate into action - helpful. Dan Boyd
Overcome Information Glut & Decision Paralysis at Church.......2007-08-17
I am an information junkie. I read newspapers, magazines, books, and blogs. I watch TV and listen to talk radio. I consider myself a well-informed guy. But being well-informed is not the same thing as being wise or effective. Indeed, too much information can paralyze our ability to make decisions.
Our churches often contribute to this glut of information. The pastor preaches on one topic, Sunday school teachers teach on another, the worship leader sings new songs with multiple verses, and the announcement guy rambles on with the church's upcoming events. No wonder parishioners get stuck in their spiritual lives. They have too much information to act on. They know more than they can do.
In their new book, The Big Idea, Dave Ferguson, Jon Ferguson, and Eric Bramlett tackle the topic of information-glutted, decision-paralyzed churches. They argue that churches should teach one big idea per week, and that this big idea should be reinforced in all the church's venues (worship services, Sunday school classes, and small groups). They demonstrate the multiple benefits of the big-idea approach. And they offer practical guidelines for how to implement this model of ministry in your church based on their own experience.
Do you want to make more and better followers of Jesus Christ? Do you want to see a greater connection between people's faith and works? Then, as The Big Idea's subtitle puts it, "focus the message" so that you can "multiply the impact." Teach your parishioners one thing a week. They can do more with less.
Great book, truly, I just want the moon.......2007-05-08
This highly practical book on not just preaching, but church-wide discipleship, is written by one of the leading, Biblically conservative churches today in the areas of creative communication, team-based ministry, evangelism and leadership development. Community Christian Church in Chicago is also recognized as one of the top five leading multi-site churches.
The authors make a clear case that most of our churches send anywhere from 30 to 100 messages a week as to what we want our people to respond to in their growth. Our Sunday services, alone, often send 20-50 messages. In The Big Idea, the authors make a case for focusing the message to one Big Idea throughout the entire worship experience for the week and asking for clear response to that one idea in all areas of our church. They convincingly make the case that, in the long term, better discipleship occurs if we can yield a greater application response to the messages being sent--so people are living what they know rather than knowing far more than they live.
Don't be intimidated by the author's success and size of church--they communicate very simply. Along the way they give suggestions for how smaller churches can begin to use some or all of what they share. This is not a book about a program, rather it is a book with lots of practical leadership process steps that can be gleaned from and subsequently contextualize to your own style, leadership and setting. You will quickly note this approach to communicating for discipleship is used by their multi-site mega church as well as church plants.
After reading the first two chapters, I thought this book would make it on my top 10 list of must read leadership skills books for pastors. By the end of the book it was still in my top 25 and probably top 20. While the book is well illustrated throughout, I was left longing for just a few more varied examples. I especially was hoping that the authors would deal more with expositional preaching from the perspective of using that style of preaching to demonstrate good personal spiritual disciplines as a way of modeling. They did a very short, excellent bullet point treatment of ways to approach topical preaching--though this was the primary area I wished for more detailed illustrations of each approach (even if the examples were simply web links to sermons that could be listened to so as to learn more about how to effectively construct each kind of approach). If the authors had more extensively illustrated some of these ideas I would be telling you this is the best book on discipleship and preaching I have ever read. As it stands, it is still a great book that is sure to provide you with helpful ideas you can begin to implement quickly.
Two Thumbs Up for The Big Idea.......2007-04-11
Dave Ferguson shares some great ideas and strategies in this book. I like it because it wasn't just a "here's how we did it" church growth text...there are some philosophical principles and transferable ideas. The way that they have outlined a planning process for ministry is really helpful.
Spectacular Book.......2007-04-11
If you are searching for a way to simplify what your families are learning in church and get everyone on the same page this book is for you.
Book Description
Marketing high-technology products and innovations is not the same as marketing more traditional products and services. High-technology products and services are introduced in turbulent, chaotic environments. Customers experience fear, uncertainty, and doubt; the competitive environment is highly volatile; the velocity of change is hard to predict. All these factors stack the odds against success in high-tech marketing. This book provides frameworks for systematic decision making about marketing in such technology-intensive environments. It offers insights about how marketing tools and techniques must be adapted and modified for marketing high technology products and innovations, highlighting possible pitfalls, mitigating factors, and the "how-to's" of successful high tech marketing.
The book covers strategy, innovation, and corporate culture in high-technology firms, market orientation and R&D/Marketing interaction, marketing research tools such as empathic design and lead users, understanding customers and crossing the chasm, partnerships and alliances, customer relationship management, product development and management issues, intellectual property considerations, distribution channels and supply chain management, pricing considerations, advertising and promotion, branding high-tech products, preannouncing high-tech products, high-technology marketing and the Internet, corporate social responsibility, resolving ethical dilemmas in the high-tech arena.
The book covers a wide range of technologies and industries, including telecommunications, information technology (hardware and software), biotechnology, nanotechnology, and consumer electronics.
Customer Reviews:
Insightful Book .......2007-09-07
This book still has some gems that are useful despite it being out so long. Espescially in terms of product management and marketing. ANother book that is more recent that goes really well with this book is "Value Acceleration" by Mitchell Gooze and Ralph Mroz. Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Excellent! Your ONE reference of Marketing High Tech.......2007-03-12
This book is an excellent reference, a "must have" for Marketing Professionals working in high tech industries. It also has extensive bibliographical references that guide the reader that wants to study more about some topic.
As a university teacher, I use this book as the guide textbook of my Marketing of Technology courses.
Very interesting book.......2003-05-15
It has a very good approach about how to plan a marketing strategy in high tech enviroments.
Well balanced book.......2002-11-21
What impressed me the most about this book is the right balance of theoretical discussions and practical examples. The idea of including "views from the trenches" is just way too good. This book helped me conceptualize all the experiences that I have gathered in the past five years in the high-tech industry. This is an excellent read for people who are exclusively focused on marketing (product marketing / product management, etc) or for people who are in other functions, but want to understand the basics of high-tech marketing
The best text on the marketing of high technology.......2001-07-07
Mohr's text is a good overview of industry practice, mixed with theory on marketing and the diffusion of innovations. This text is a huge step forward for the discipline. As I see the field of electronic marketing evolving, I think we will see material about the Internet moving into mainstream marketing courses. What will remain in the specialized electronic marketing course is the intersection of marketing with the cutting edge of technology. Mohr's text makes me feel much better prepared for this evolution.
Book Description
While the classic battery electric car continues to make only a small impact on the automobile market, other types of electric vehicle, especially hybrids, have made significant and promising improvements. Moreover, small battery electric vehicles such as bicycles and mobility aids are also developing well. Presenting more than 160 diagrams and pictures, this book explains the science and technology behind these important developments, and also introduces the issues that underpin the design and performance modelling of electric vehicles.
Electric Vehicle Technology Explained:
- Encompasses a full range of electric vehicles: bicycles, mobility aids, delivery vehicles and buses – not just cars.
- Covers all the basic technology relating to electric road vehicles – batteries, super capacitors, flywheels, fuel cells, electric motors and their controllers, and system design.
- Considers the environmental benefits and disadvantages of electric vehicles and their component devices.
- Includes case studies of a range of batteries, hybrids and fuel cell powered vehicles, from bicycles to buses.
- Offers many MATLAB
® examples explaining the design of appropriate computer prediction models.
Professionals, researchers and engineers in the electric vehicle industry as well as advanced students in electrical and mechanical engineering will benefit from this comprehensive coverage of electric vehicle technology.
Download Description
"While the classic battery electric car continues to make only a small impact on the automobile market, other types of electric vehicle, especially hybrids, have made significant and promising improvements. Moreover, small battery electric vehicles such as bicycles and mobility aids are also developing well. Presenting more than 160 diagrams and pictures, this book explains the science and technology behind these important developments, and also introduces the issues that underpin the design and performance modelling of electric vehicles.
Electric Vehicle Technology Explained:
- Encompasses a full range of electric vehicles: bicycles, mobility aids, delivery vehicles and buses – not just cars.
- Covers all the basic technology relating to electric road vehicles – batteries, super capacitors, flywheels, fuel cells, electric motors and their controllers, and system design.
- Considers the environmental benefits and disadvantages of electric vehicles and their component devices.
- Includes case studies of a range of batteries, hybrids and fuel cell powered vehicles, from bicycles to buses.
- Offers many MATLAB
® examples explaining the design of appropriate computer prediction models.
Professionals, researchers and engineers in the electric vehicle industry as well as advanced students in electrical and mechanical engineering will benefit from this comprehensive coverage of electric vehicle technology. "
Customer Reviews:
To the point and informative beyond words.......2006-05-16
This book is a fantastic resource for anyone even remotely interested in any aspect of electric/hybrid vehicle technology and design. It even provides Matlab code for performance modeling of vehicles incorporating a variety of fuel sources. I cannot recommend it highly enough!
Book Description
The book is designed to interest students in manufacturing in a logical manner. .*The basic machine tool operations are covered (same as the machine tool courses presently taught in schools)..*A complete section on CNC programming and operation for teaching-size and standard machines presented in east-to-understand language..*Twelve new manufacturing technologies, directly related to the machine trade are covered in a brief overview of each, designed to show students the many exciting career opportunities available in manufacturing.. ALSO AVAILABLE Workbook, ISBN: 0-8273-7587-5 INSTRUCTOR SUPPLEMENTS CALL CUSTOMER SUPPORT TO ORDER Instructor's Manual, ISBN: 0-8273-7863-7
Book Description
They’re the very best in contemporary glass beadmaking, 1000 dazzling and unique examples by an international array of artists. This color survey has it all: the beads come single or in multiples, in jewelry or sculptural pieces, flameworked and kilnformed; and their diversity and beauty are amazing. Julia Skop’s intriguing Secret Surprise showcases clear glass beads with millefiori slices at the ends. Bruce St. John crafts his beads out of diachroic glass, then fuses and coldworks them at the lapidary well after completion. Nebula Black Necklace, from Rene Roberts, features an organic-looking focal bead adorned with fine metal leaf, glass shards, and a subtle dot decoration. An artist’s comment and detail image accompany many of the photos. A Selection of the Crafters Choice Book Club.
Customer Reviews:
Gorgeous, Gorgeous Book!!.......2007-06-11
This book is pure eye candy!! For those who just appreciate beautiful works of art, or those who are involved or learning lampworking, this book is amazing. No instructions, just pictures of finished glass beads, but that is more than enough.
One of the Bibles for Lampwork Beads!.......2007-01-09
Every Beadmaker and collector should have this book in their library!
creative.......2007-01-03
the pieces are selected by great care.they develop your imagination.whether you are a beginner or an advice beader, you should have this book.
Visual Stunner.......2006-08-23
A creative inspiration for all lampworkers & all who appreciate fine beads! Sooo many beads, so little time! You'll never need to ask "what should I try next?"
Lots of Eye Candy!.......2006-06-30
This little book shows a great variety of glass beads. I am amazed what some people can do with soft glass. The book is filled with wonderful color photos of completed jewelry. For the price it is a great value.
Books:
- The Beautiful Things That Heaven Bears
- The Case Against the Fed
- The Complete Greek Tragedies: Sophocles I: Oedipus The King, Oedipus at Colonus, Antigone
- The Cortisol Connection Diet: The Breakthrough Program to Control Stress and Lose Weight
- The Emotional Intelligence Quick Book
- The Essays of Warren Buffett : Lessons for Corporate America
- The Fast Forward MBA in Project Management, Second Edition
- The Flight of the Creative Class: The New Global Competition for Talent
- The Gaming Industry: Introduction and Perspectives
- The Gashouse Gang: How Dizzy Dean, Leo Durocher, Branch Rickey, Pepper Martin, and Their Colorful, Come-from-Behind Ball Club Won the World Series--and America's Heart--During the Great Depression
Books Index
Books Home
Recommended Books
- Getting Things Done: The Art of Stress-Free Productivity
- U.S. Army Heraldic Crests: A Complete Illustrated History of Authorized Distinctive Unit Insignia
- Many Globalizations: Cultural Diversity in the Contemporary World
- mini lifestyle kits
- The Black Belt Memory Jogger: A Pocket Guide for Six Sigma Success
- The Ultimate Gift
- Tajikistan Foreign Policy and Government Guide
- Costos y Gestion - Con Un CD ROM
- People-Smart Leaders: Maximizing People, Performance, and Profits
- Pathogenic Fungi in Humans and Animals, Second Edition
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
Thoughtless Acts?: Observations on Intuitive Design
Harvard Business Review on Innovation
Making Innovation Work: How to Manage It, Measure It, and Profit from It
Designing Interactions
