Book Description
Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. Survivors need a powerful strategic advantage: a sound business plan and feasibility study prior to opening. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book & CDRom package.
A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and pro forma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organized information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan.
The Cd Rom will cover the following subjects: Elements of a Business Plan, Cover sheet ,Statement of purpose, The Business, Description of The Restaurant, Marketing, Competition, Operating procedures, Personnel, Business insurance, Financial Data, Loan applications, Capital equipment and supply list, Balance sheet, Breakeven analysis, Pro-forma income projections (profit & loss statements), Three-year summary, Detail by month, first year, Detail by quarters, second and third years, Assumptions upon which projections were based, Pro-forma cash flow, Supporting Documents, For franchised businesses, a copy of franchise contract and all, supporting documents provided by the franchisor, Copy of proposed lease or purchase agreement for building space, Copy of licenses and other legal documents, Copy of resumes of all principals, Copies of letters of intent from suppliers, etc.
A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don't be a statistic on the wrong side, plan now for success with this new book and CD-Rom package.
Customer Reviews:
The perfect tool for reassurance.......2007-05-13
Especially for people who have been in the business for awhile, but never did their own thing- the sample business plan/program outlines major items you may not have thought about.
Also has helpful contacts, web addresses, and other resources pertinent in educating someone on opening a restaurant.
Opening a Restaurant or Other Food Business Starter Kit: How to Prepare a Restaurant Business Plan & Feasibility Study by Sharon.......2006-12-29
Sharon Fullen provides thought-provoking as well as practical steps to prepare for entrepreneurship by making the Readers aware that opening a restaurant is more than an idea but requires planning.
Not only are you moved to do more than come up with a wish list but one must take the time to write their vision, study the market, and come to terms if their business idea will be a profit maker or a profit shaker.
Such helpful information can propel the business in positive directions and bring about a boost in the economy by following the guidelines and suggestions within this book.
The added benefit of having a CD to provide hands-on experience of completing a business plan is another way the author shows her expertise in bringing the tools in the book to actual life for the Readers. The old saying that " experience is the best teacher" or "practice makes perfect" seems to have been a consideration of the author. This in my opinion sets this author apart from others.
Great book for starting restaurant business.......2006-12-23
Before reading this book I have never thought that opening a small restaurant might be so involved process. But I guess it is better to learn it before you invest your money. I am glad I read this book it opened my eyes and allowed to look behind my dream of being a restaurant owner. I would not say this book discouraged me - not at all. I will be able to make more educated decisions instead of emotional ones.
Recommend it to everyone who thinks of opening a restaurant business.
Guide for Starting a Restaurant.......2006-12-20
This Restaurant starter kit is a good reference as well as the companion CD that provides a sample business plan. From preliminary information gathering in preparation to writing the business plan such as market research, audience, expected clientele, scope of perceived services, menu planning this resource provides all the pieces necessary to guide you through the start-up process.
The section on software is expertly done in providing the layperson with a grasp of the software available and will save a fortune in missteps if read and followed. The choice in software can undoubtedly determine the quality and speed that you develop your plan.
Sharon Fullen does an exceptional job in guiding the layperson through the process of the feasibility analysis to include concept, location, execution and financing thus rounding out the completed business plan. The idea of a marketing plan is discussed showing the importance of a well-planned and executed marketing effort versus just tossing a few bucks to the wind and hoping for the best. The author has provided an invaluable tool for the upcoming restaurateur as he/she plans, develops and opens their life dream.
Holding Success in Your Hand!.......2006-05-24
While this resource guide by Sharon Fullen may not deal with the most glamorous aspect of opening a new restaurant or other food business, it certainly discusses the most import: the business plan. The entire book and accompanying CD-ROM handles basic business preparation with aplomb. Starting with What is a Business Plan? and ending with an entire chapter devoted to an example of a sample business plan, Fullen leaves no stone unturned. She highlights business plan writing strategies, pinpoints problem areas that are often stumbling blocks to success, intersperses invaluable information on writing a feasibility analysis and deftly assists the reader with ideas on how to implement and understand successful marketing strategies. One section that should not be skipped discusses Getting Your Plan Published, offering tips on standing above the competition when presenting your business plan. The CD-ROM is an extra bonus that affords you the luxury of having printable examples and a portable way to use and share your new-found information. Opening a Restaurant or Other Food Preparation Starter Kit is a must-have resource for any aspiring restaurant owner; a resourceful guide that offers sound advice, concrete examples and hidden nuggets of valuable information that only serve to solidify a sound start to the opening of your new restaurant.
Book Description
A PAPERBACK ORIGINAL
The first simple guide to understanding the real estate closing process
Closing and escrow are among the most importantand least understoodcomponents of a real estate transaction. The Complete Guide to Your Real Estate Closing takes the mystery out of the confusing, expensive process by giving real estate professionals, investors, and consumers a step-by-step explanation. In simple, everyday language, the book explains closing documents and paperwork, what to do when something goes wrong, mortgage options, how to save money on title insurance, problems that can occur on a title report,
and much more. With sample forms, work sheets, and more, this sophisticated but accessible book covers:
- Insider tips on how to save moneyfrom a closing professional
- Who does what: the real estate agent, lender, title company, closing officer, attorney
- State-specific information for all 50 states
Customer Reviews:
Could be better.......2006-03-22
Very good book; could have gone a little deeper into the mechanics of the closing process.
Practical, Real-World, Current Information.......2005-10-10
This book is an easy to read, step-by-step guide through that 'magical' period called 'Escrow.' Explanations are easy to understand yet thorough. I highly recommend this book.
Complete and Easy to Read........2005-01-11
Sandy Gadow's real estate closing book explained the part of the buying process which confuses most people, and where most of the costly mistakes can occur. I was able to understand the concepts and explanations which are provided, and felt confident enough to ask questions which I am sure saved me several hundreds of dollars. Before reading Sandy's book, I was intimidated by the professionals involved in a closing: for example, the attorney and closing agent, even the inspector involved. Knowing what questions to ask, I felt comfortable making lists of questions to ask, and which answers I needed. Although real estate laws vary state to state, this book does an excellent job of being all-inclusive for each state. Whether called "escrow", "closing" or "settlement", this book covers the essentials of a real estate deal.
In each chapter are "Tips" and "A Typical Misunderstanding" which lighten the reading and make the subject matter easy to follow along. The chapter on handling Tax-Deferred Exchanges was a welcome addition to the book. I was prompted to buy Sandy's book after watching her on CNN's show, "Open House."
I would recommend this book to anyone buying property, considering entering the escrow profession, or anyone interested in the investment aspect of real estate. I am now a real estate professional and am grateful for Sandy's book. I know the book helped me and I have recommended it to many of my friends and colleagues.
Good book, but...........2005-01-04
...it's the same book as her previous books - only the title has changed. If there were any minor editing done to the book, I didn't notice. If you've read or purchased one of her previous books don't waste your time or money.
Truth in Advertising.......2004-11-08
Gadow does an excellent job of providing a comprehensive view of a California Real Estate Closing. The subject matter is appropriate and well written. The illustrations, tables, charts and forms all useful. The only real problem with a volume like this is that all real estate is essentially LOCAL in nature.
Thus, many of Gadow's points and concepts are inapposite to other parts of the country. I found myself annotating my copy with local exceptions to Gadow's statements (I am a Real Estate Attorney in the Washington, DC metropolitan area). As with any volume with this much information there are certain errors that may have not been caught by the editors. For example, Gadow talks about obtaining multiple termite inspections. "Shopping for a clean termite inspection" and failing to disclose the known existence of termites is a patent violation of the Seller's duty to disclose known defects and could subject the homeseller to serious liability for any resulting damages incurred by the buyer.
Nevertheless, for the layman this book is an essential resource and I wish everyone of my clients would read it before coming to our office for their settlements.
Customer Reviews:
TOP SECRET.......2005-03-07
At first glance this may seem like any other trading book however I can assure you after much exhaustive computer analysis there is much more here than meets the eye. What many people do not know is that the exact methods which Toby Crabel uses for managing billions of dollars are disclosed within this book. I have in my possession due diligence documents which state his exact trading methodology and markets. I have pursued and collected almost everything that is available on the subject of Toby Crabel and his career. This book deserves a very slow in-depth and at sometimes painful read through over and over and over again! Of course it helps to be a computer guru so that you can make complete sense of all the patterns and become confident in them. Mark Brown www.markbrown.com
Great book in 1990, but not unique anymore.......2004-05-25
Well I bought this book in 1991, when I was just learning about technical trading. The ideas were mostly unique then, or at least had not been published together yet in one volume, from what I know.
The main ideas in the book have to do with expansion and contraction in volatility and moves off the open (Opening Range
Breakouts).
Toby is a successful hedge fund manager, having worked for Victor Niederhoffer before starting his own company. Toby's
returns are good, but his risk management is far better. Toby's funds have grown primarily due to his excellent risk management
skills as opposed to his returns. In layman's terms this means that he hardly ever loses money but he doesn't make much for his clients. This is actually fairly unique and he should be commended for finding this niche in the business.
I should say that I do know both Toby and Victor, although they are just industry acquaintances, not friends, and I have not seen them in a many years.
For young struggling traders, the ideas in this book are available cheaper in other books or on the internet. They are also known as volatility breakout strategies. I suggest you pay not more than $200 for this book. If you can't buy it for less
than that, look elsewhere.
If you are a collector, than feel free to pay up for this
book.
Crabel manages $2 Billion for a reason.......2003-09-04
The book is basically a series of studies on reoccuring patterns in the stock and commodities markets. Crabel found that volatility is mean-reverting in the speculative markets. Just as night follows day, volatile markets follow quiet markets. There are more than a dozen robust volatility patterns evaluated and explained. The only real weakness I can see is that Crabel used point values instead of percentage values. This was a common mistake of professionals back in the early 1990's. You will need to convert these. For example, if the S&P 500 is currently meeting the criteria for one of the low-volatility "set ups" then place a buy stop 2.5 points above the open and a sell stop 2.5 points below the open. If filled set your mechanical stop-loss 1.5 points outside the current days existing range.
Well, 2.5 points was a reasonable move back in 1991 (when the S&P was trading around 400). But 2.5 points is just noise today. To adjust simply divide 2.5 points by what-ever the S&P was trading at back in 1991 to get a percentage. Then multiply this percentage by today's S&P level (around 1000). This will result is something like 6.2 points. Do the same thing for your stop-loss as well.
Crabel's logic was/is sound but the research in the book should have been based on percentage moves. These are what have held reasonably stable over time.
Also, to be successful you will need to be able to track at least 75-100 stocks. Otherwise you will not get enough set-ups to maintain proper diversification. Volatile, liquid stocks obviously work best. A program like Neovest or Radarscreen (Tradestation) will be very helpful.
Unique and Innovative.......2002-06-20
What the readers here say is true. I bought a used copy for about 1100 a few years back and was well worth it. An absolute tour-de-force of ideas and studies that are in use by Toby Crabel himself (he runs a hedge fund). The primary method he uses (ORB) is actually used by the majority of Hedge Funds today. I do reccomend that the reader check other auction sites for better deals.
Presents Unique Ideas Not Seen In Other Books.......1999-08-15
Toby Crabel has written a great book. The patterns he discusses are great for swing trading and day trading. You will learn about narrow range days, inside days, bull hooks, bear hooks and so on. These patterns can easily be translated into most commercial trading software. This is one of the few books I like. Even if you decide not to trade these patterns they can still be helpful in predicting market behavior. Please do not think that Mr.Crabel discusses double tops and double bottoms, head and shoulders and all that other garbage. However, you will find very unique ideas that you probably never considered. I find it very interesting that the least reviewed trading books on this website are often the best ones.
Book Description
It's amazing the myths one can find in some resume books. Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kinds of resumes spark the interest of employers. In The Elements of Resume Style, Bennett explains why some of the most popular "tricks" backfire more often than they work, and offers clear, smart strategies for creating resumes and cover letters that get people jobs. From entry-level to executive, users of this invaluable guide will: * See their resume from the employer's perspective * Avoid the errors most candidates make * Handle job-hopping, employment gaps, and other touchy subjects honestly and effectively * Write cover letters that stand out -- and learn the untapped power of the inquiry letter 1,400+ Sample Action Words, Action Statements, and Position Descriptions/Blurbs 200+ Vague Claims to Avoid and 500+ More Words and Phrases to Avoid Sample Resume Format, Sample Response Letter, Sample Inquiry Letter Sample Informational Interview Request Letter Sample Response to Request for Salary Requirements Sample Salary History, Sample References The battle for jobs is tighter than ever. The Elements of Resume Style can help you make sure your first salvo is as powerful and on-target as possible.
Customer Reviews:
Simple as a resume should be .......2007-09-16
This is the one to get. Trust me, I write resumes for a living.
Great Insights but not Quite Enough by Itself.......2007-07-30
I enjoyed the author's common sense approach to the resume miracles often promised by other books and resume services. Functional resumes do hide a lack of experience but employers already know that. Tricks with format and fonts might look neat but most resume reviewers are going to look past the presentation at some point. This book focuses on the basics, words that work, emphasizing accomplishments over position, keeping things simple, clear, concise and easy to read. But once you get past the large list of action words, there really isn't much more to this book. Personally, I like the formatting ideas in books like Resume Magic and the emphasis on using keywords which are often how resumes are filtered in the Internet age. While the author of The Elements of Resume Style seems to belittle these stupid resume tricks, they do seem to work.
Still,in spite of this quibble I'm giving this book a good recommendation because I found the information on grammer, fonts, style and basic format very helpful, as well as the grain of skeptism that comes with it. But comparing the sample resumes presented in this books and the ones found in other like Resume Magic, and putting oneself in the place of an employer, I think the visual formatting and style does make a difference. This book is a good start or even a complement but not the last word on resumes.
"Elements of Resume Style: Essential Rules and...".......2007-03-12
This is an easy read. The descriptions are concise. The author explains the reason for his suggestions. There are numerous examples for form and format. The one thing I found missing was how to set up a resume for those who have worked for one company for over 30 years but have had several jobs and titles within that time frame.
This Book is Essential to Getting Hired!!!!!!!.......2006-04-25
Mr. Bennett leaves no stone unturned here...he takes readers through each step of writing a resume so diligently that I feel as if he has practically re-written my resume himself! Throughout the book he reinforces the importance of being honest about work histories and teaches readers how to position job hopping and gaps in employment. (Now I can feel confident in selling myself despite the many detours I've taken in my career!) He puts readers in the point of view of the employer and goes into great detail about how to use language and visual layout of the resume to make the most impact. He supplies tons of descriptive words and shows how to turn terms like, "strong interpersonal skills" and "great team-player" into actionable statements with evidence that actually mean something to employers. (This was very enlightening to me!) He also explains best practices with cover letters, inquiry letters and replying to salary history requests...you NAME it and this book's got it. Mr. Bennett clearly has a lot to teach on the subject and I feeled armed with a powerful weapon in being able to re-position myself on paper and get myself hired. This book is a must buy!
This one is a Keeper!.......2006-03-14
I have recommended this book to people of all ages and disciplines. It has more pertinent information then any other resume book I've ever seen. It actually was entertaining to read, and provided realistic, hopeful solutions to people in recovery who struggle with how to handle gaps in employment.
I hope that it is used in schools because it is a great tool!
Average customer rating:
- A great guide
- Invaluable Tool
- Good for starting stores or providing to stores.
- Primer on Contemplating Gourmet Store Venture
- Don't even think of opening a gourmet food store without it.
|
Gourmet to Go: A Guide to Opening and Operating a Specialty Food Store
Robert Wemischner , and
Karen Karp
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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How to Open a Financially Successful Specialty Retail & Gourmet Foods Shop
-
From Kitchen to Market: Selling Your Gourmet Food Specialty
-
How to Open a Financially Successful Bakery
-
Specialty Shop Retailing: How to Run Your Own Store Revised
-
Baking for Profit: Starting a Small Bakery
ASIN: 0471139394 |
Book Description
"In this book we will communicate just how competitive and serious the business of specialty food retailing is today. We will provide you with a comprehensive overview of the industry, the market today, tools to [enable you] to make a commitment to go ahead, a thorough outline for your business plan, checklists for the most important planning stages, anecdotes and recommendations from the top players in the industry, and tips and insights into the intangibles of what makes good businesses good. You will have a better chance of success by being well armed and taking all the right precautions through careful preopening research and development. And you will see that, for success, it is not just information and organization but ample funding that will give your new business a fighting chance to ripen, develop, and succeed. Guided by this text and the accumulated wisdom of sage retailers who've paved the way, and fueled by your own enterprising spirit and imagination, dream big, plan carefully, and proceed with confidence to success." â From the Preface of Gourmet to Go
It begins with a dream, a longing for the independence, self-reliance, and creative freedom of running your own specialty take-out food store. But if you want that dream to become a reality, you can't rely solely on your expertise as a chef, manager, or owner of a previous business â you'll need to develop all of those skills and more. You need a comprehensive, reliable information source that shows you what to expect and prepares you to deal with the unexpected. You need to learn from the successes and failures of others how to envision, plan, finance, establish, and run a successful gourmet retail operation. You need Gourmet to Go.
This full-spectrum guide offers solid direction on every aspect of the retail specialty food industry. Making liberal use of case studies, Robert Wemischner and Karen Karp lead you step by step through each phase of the development and operation of a take-out gourmet store. They help you find the concept that's right for you, write a business plan, and secure the financing you'll need. Next, you'll discover what to look for in choosing your location; how to communicate with designers, builders, and contractors; and the ins and outs of legal structure and complying with government regulations. You'll learn how to select graphic designs, purchase and price merchandise, hire and train employees, set store policies, and manage your cash. Each of these issues is presented in a clear, forthright style that enables you to understand your options and make informed choices. You'll also learn how to:
- Market and promote your store and build a steady clientele
- Exceed your customers' expectations for quality and service
- Use in-store signage and irresistible merchandise displays to increase sales
- Expand or convert an existing business
- Fine-tune your business to promote growth
Whether you're a foodservice professional yearning for independence or a retailer looking to expand or transform your current business; whether you're a caterer wanting to offer your creations to a broader public or a successful manager in search of a great business opportunity, Gourmet to Go helps you start strong and guides you every step of the way, until your dream comes true.
Customer Reviews:
A great guide.......2004-11-20
A friend recently opened a store and this book has acurately addressed some of the issues we are experiencing. The author has a knack for addressing both personal issues such as self doubt, fear, relations with partners as well as topics related to the business. He compels the entrepreneur to think hard about the objectives of his undertaking and then walks him through it step by step.
The sections on site location and templates for creating a business model, mission statement and feasability study are better than two other books that I had purchased.
Most of the book has little to do with specialty food and more about the decision and execution process of opening a new place. I would recomend it to both someone just toying with the idea and someone who is already established.
Invaluable Tool.......2003-06-14
I have been working on opening a specialty food shop/cafe and got stuck on the logistics of planning. After using several guides and books I randomly found (and getting NOWHERE) I decided to buy Gourmet to Go on a recommendation. It is THE best thing I could have ever bought, hands down. It seems that all the questions I had were answered in the book, and the structure of the book leads readers down a logical path through the maze of planning for this type of business. If you are to buy any book on this topic, this is the one. The money spent on this book will save you thousands later on. Two thumbs up!
Good for starting stores or providing to stores........2003-06-07
This is an excellent treatise of starting a specialty food store or, perhaps is even more beneficial to one who wishes to wholesale food products to place in food stores or delis..
People wanting to cash in on the current trend towards take-out convenience need this book, as well as From Kitchen To Market and How To Get Your Product Into Supermarkets.
The three books are invaluable for overlapping reasons. A prospective store operator needs to understand how to setup his or her store and, just as important, how their competition operates. Beginning store operators also need to understand their industry in detail not merely from the viewpoint of their competition and from their customers, but from their suppliers position.
Gourmet To Go does a great job from a narrow viewpoint. Probably the only topic not suffriciently explored is the hands'-on advice. Perhaps the next edition will detail the possibilities for including rollergrills, microwaves and how to earn what the industry refers to as "Plus-sales." I'm speaking of the technique in all fast food chains and convenience stores to get customers to spend more money.
Other hands-on topics that should be discussed are controlling theft and the experience of many store operators who have lost significant chunks of money in providing lottery tickets. I know of a feww whose losses exceeded $10,000. Adding insult to injury, lottery only reimburses stores from one to three percent of gross sales and pay-outs for winning tickets. Despite such a poor return on investment, many stores consider it mandatory to provide lottery.
Further, computerizing the store could be considered, as well as installing UPC readers. It is not uncommon to see even the smallest store using such equipment. Yet, those installing such systems all seem to have to reinvent the wheel.
Again, buy this book but augment it with From Kitchen To Market and with How To Get Your Product Into Supermarkets so you can keep up with and, perhaps, improve upon your competition and keep customers, suppliers and yourself happy!
Primer on Contemplating Gourmet Store Venture.......2003-04-04
Having some experience with new product projects for major corporations, this somewhat smaller scale, but nonetheless similar principled look at the operations and craft of specialty food store biz is well-done.
It is full of relevant and cogent thoughts for anyone interested in this market niche. What I found very well done is the sections of writing the biz plan and the steps therein critical to putting together and then implementing such.
Also included are fairly thorough lists of resources such as consultants, trade journals, suppliers, etc.
What could possibly have been additionaly useful was stress on two key areas: concentration on obstacles and their probability of happening (i.e. scenario plotting) and finding and use of two key players from the outset: attorney and accountant/tax specialist.
Don't even think of opening a gourmet food store without it........2002-01-28
Although, as the name suggests, this book is geared mainly towards gourmet to go operations (specialty food stores with emphasis on catering and gourmet take-out) it is an invuluable resource for anyone thinking about entering the gourmet food industry.
I wasted all kinds of time and money on general business start-up books and learned little more that nothing about starting a gourmet food store (or any business for that matter). The business plan section alone is better than a whole book I purchased on the subject. I found every bit of Gourmet to Go to be extemely useful and after reading it couldn't believe I had even considered going into business without it.
Book Description
Thinking of opening your own small brewery or improving your existing brewing operation? Get the expert advice you need to make your brewing operation a success from the completely revised second edition of the Brewery Planner. This all-new edition brings brewing professionals to you, sharing their secrets and offering advice. Chapter after chapter, you'll learn how to build your business successfully and avoid costly mistakes.
Customer Reviews:
Good book to get started.......2004-08-18
As has been said previously, there are few pricing details in this book. Not that they would help me in 2004, since this book is getting on in years. Other than that, it's an excellent reference for things you probably aren't thinking about. It takes a realistic approach to the problems a brewer will face and helps the reader to understand the many layers there are in opening their own brewery. It's not just a matter of deciding to do it and start brewing. I think some readers want their hand held through the whole thing, which obviously can't be done. Great book for anyone else.
Save Your Money.......2004-04-20
Vague, vague and vague. Did I mention there's few specifics in this book? Certainly not worth $80.
Its helpful!.......2002-09-11
That first review, dont worry about it. This book is helpful your not going to find any prices in this book on purpose, because prices on things change so much. If thats all your concerned about than this book isnt for you. This book is extreamly helpful and lots of information on how other breweries did it. It also includes a sample business plan. This is well worth the money!
Brewery Planning.......2001-10-02
This book lacked specific details on opening a small brewery. Now that I rexamine the title it states it is only a guide, and I found it to be a cursory overview at best. I wanted a book with start-up costs, equipiment costs and the like. Also costs for bulk malt and yeasts would be helful. I wanted to get a feel for costs I was not thinking about. Better coverage of state specific wholeseller/retail laws would be important. Coverage of state alcohol laws and the process of obtaining permits would be benificial. ...
More than I had hoped for........2000-04-24
An in-depth look into what it takes to open your own brewery or brewpub. Much more than I had dreamed of, and well worth the 60-odd bucks. It is put together like a text-book, broken into the various chapters/steps in opening. Not a good book for those who want light reading about brewing. I would only recommend it to those who are in or WANT to be in the brewing business. Top Notch.
Book Description
Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results--dramatically higher sales and stronger customer relationships--regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to establish rapport; determine customer needs; get appointments; close sales; and much more. Includes worksheets to help readers test their skills and hone their teleselling techniques for all types of clients and sales situations.
Customer Reviews:
For Beginners.......2003-05-06
If you're a commissioned sales rep calling outbound biz to biz, this book is NOT for you. Nothing new or original here. I suggest you read books by Art Sobczak, Bly or one of the best books ever written on the subject. Telesales Tips From The Trenches by Joe Catal
Gets beyond chit chat.......2002-04-08
It's obvious that the reader with "nothing new here" comment did not read the book, it doesent stress chit chat at all, read this book, apply it, and become respected in the art of selling, not in the art of telling.
Richardson spares the Boiler Room bravado........2001-02-16
There is no better tool for a sales coach than the Richardson series. I am not fond of Guru books in general, but I have used Richardson's books to coach sales teams, and gotten results. Salespeople at every level fail to integrate skills like checking into their presentations, but most think they do. Too much "telling" happens during presentations, e.g. most salespeople see an interruption by a client as rudeness rather than an opportunity, and respond accordingly. Richardson's tools help coaches manage even the most seasoned sales pros to their potentials. If you are looking for motivation, this series is not the ticket; the success stories focus on the sales process, not results. However, I have seen salespeople become better personal communicators after attending Richardson's seminars, while achieving better sales results; I do not think this was just a coincidence.
Nothing new here.......2000-12-27
For anyone selling high ticket items business to business, this book will get you get killed. It's obvious she must sell to consumers. You start out a call with the "how ya doing" routine, and you'll be classified as the typical bimbo headed telemarketer. Top executives don't waste time on chit chat nonsense. when I finished reading this book, I threw it away.
An excellent introduction to sales and phone sales........2000-11-01
I first read this book when I entered the tele-sales field in 1995 and consider myself quite fortunate for it. Not only does the book address telephone sales, but it is really geared towards consultative sales. The treatment of sales content and phone techniques is very rudimentary, so it is definitely a lot more appropriate for entry level sales reps. I am sure this book contributed to my own success and I that is why I am recommending it be used as a training guide now that I am in sales management.
Book Description
In the 1950s, the exclusion of women and of black and Latino men from higher-paying jobs was so universal as to seem normal to most Americans. Today, diversity in the workforce is a point of pride. How did such a transformation come about?
In this bold and groundbreaking work, Nancy MacLean shows how African-American and later Mexican-American civil rights activists and feminists concluded that freedom alone would not suffice: access to jobs at all levels is a requisite of full citizenship. Tracing the struggle to open the American workplace to all, MacLean chronicles the cultural and political advances that have irrevocably changed our nation over the past fifty years.
Freedom Is Not Enough reveals the fundamental role jobs play in the struggle for equality. We meet the grassroots activists--rank-and-file workers, community leaders, trade unionists, advocates, lawyers--and their allies in government who fight for fair treatment, as we also witness the conservative forces that assembled to resist their demands. Weaving a powerful and memorable narrative, MacLean demonstrates the life-altering impact of the Civil Rights Act and the movement for economic advancement that it fostered.
The struggle for jobs reached far beyond the workplace to transform American culture. MacLean enables us to understand why so many came to see good jobs for all as the measure of full citizenship in a vital democracy. Opening up the workplace, she shows, opened minds and hearts to the genuine inclusion of all Americans for the first time in our nation's history.
Book Description
Networking guru Susan RoAne shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances—the key to new life opportunities. In How to Create Your Own Luck, she reveals the eight traits of successful people who make their own luck, rather than wait for it. Filled with engaging and instructive stories of real people who've turned serendipity into success, her book focuses on the eight counterintuitive traits that they all have in common, including talking to strangers, making small talk, dropping names, and even eavesdropping. This handy, real-world guide reveals the practical ways that anyone can create their own luck—opening up new opportunities in every aspect of life.
Download Description
How to turn random chance into runaway success In How to Create Your Own Luck, networking guru Susan RoAne shows us eight traits of successful people who make their own luck, rather than wait for it. She shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances-which inevitably leads to more opportunities in life and business. Filled with engaging and instructive stories of real people who've turned serendipity into success, this book reveals the eight counter-intuitive traits that they all have in common, including talking to strangers, making small talk, dropping names, and even eavesdropping. These traits keep people open to new experiences and open the door to good fortune. Perhaps we strike up a conversation in an airport bar that turns into a business relationship, or we mention a friend's name to an associate and find new business opportunities. There are an endless number of ways that luck can lead to new opportunities. But it's really not luck; it's the result of being open to possibilities that pave the way for success. This handy, real-world guide shows readers how to apply RoAne's practical, proven advice to every aspects of their lives. Susan RoAne (San Francisco, CA) is the bestselling author of How to Work a Room, The Secrets of Savvy Networking, and What Do I Say Next?, which have sold over a million copies combined. She is also a noted public speaker whose audiences have included Citicorp, Procter & Gamble, Boeing, and the Wharton School. She has been featured in The Wall Street Journal, the Washington Post, and the San Francisco Chronicle, and has appeared on CNN, NPR, CBS, and the BBC.
Customer Reviews:
Do You Feel Lucky? Make Your Day by Reading This Book!.......2007-08-07
I have always believed that the simplest ideas are best, even though many of the best simple ideas are overlooked by millions of people. Susan RoAne's eminently readable book reminds us that some of the simple things that create success may be forgotten in our madcap efforts to make it from day to day. "Luck" does not come to us by luck, we have to work at it. In the best tradition of the self-help book, RoAne offers a step-by-step plan for creating your own luck. This is achieved primarily through connecting with other people.
It is important to recognize that RoAne is not a Johnny-come-lately to the topic of networking. She practically invented the subject with her groundbreaking books, How to Work a Room and The Secrets of Savvy Networking. How to Create Your Own Luck succeeds as another book you need to read if you want to be successful with people. As RoAne points out, you can't do it alone. Lighthouse keepers are not lucky. Only those of us who follow RoAne's Reminders will reap the benefits of a lucky existence.
How to Create Your Own Luck.......2005-08-29
Basically you only need to read the first two pages. The remaining 150 say pretty much the same thing over and over. A totally unoriginal book in every way.
Luck is Reading This Book!.......2005-01-29
Just when you think that surely nothing more could ever be written on networking, the guru herself, Susan RoAne, weaves a masterful extension to connecting with people for synchronistic
(or lucky) outcomes. She clearly outlines the right traits of "lucky" people and then proceeds to relate illustrative story after story. Read this book. Take the advise. Get "lucky"
Eileen McDargh, author of THE RESILIENT SPIRIT, WORK FOR A LIVING & STILL BE FREE TO LIVE.
Invaluable. Delightful. Read it now........2004-12-05
I am a self-confessed fan of Susan RoAne and her work. Recognized internationally as "the networking maven," she knows her specialty well and communicates it effectively. And that won't be my last understatement!
Essentially, RoAne's message is that you create your own luck by reaching out to others, by building relationships, and by practicing proven techniques of opening the doors of opportunity before you hear the knock. The book is built around eight traits of success:
Talk to strangers, make small talk, drop names, eavesdrop and listen, ask for and offer help, stray from your chosen path, exit graciously without burning bridges, and say "yes" when you want to say "no."
As you move smoothly through the pages of this book (it's written to be read easily), you will enjoy focused illustrations that illuminate the vital traits. RoAne shares a wealth of meaningful stories that bring her messages to life, then explains again the process to follow to achieve your desired results. You can tell this book was written by a former teacher; the emphasis on learning shines through. Each teaching is an inspiration; readers will find themselves motivated to put their new knowledge to work. Summaries and action plan starters at the end of each chapter encourage application of the learnings. For some, the experience may be, in at least a small way, life-changing.
In the first paragraph of this review, I used the word "maven." This is a Yiddish word meaning "an expert, a knowledgeable person." That definition is one of many that are included in a glossary at the end of this book. RoAne uses several Yiddish terms in her writing, so the reader gains an understanding of this language. There's even a thorough index to add value to this volume.
"How to Create Your Own Luck" is highly recommended for everyone who wants to smooth their path through life. It will be particularly valuable for people in business (not just sales), entrepreneurs, students entering the world of work, prospective retirees...and the list goes on. Your biggest challenge will come when you finish reading the book: you'll have to decide if you want to covet it, or pass it along to someone else.
RoAne is Right On!.......2004-11-24
I know so many people personally and in business that walk around with their eyes on the ground trying to figure out how to get what they want. RoAne makes it very clear; the answer's right in front of you! Success is a true "can't see the forest through the trees" scenario. How To Create Your Own Luck helps you smack right into one of those trees and clear your blurred vision of hopelessness. It's a great book for young entrepreneurs like me!
Book Description
More people have used the Internet to participate in an online group than to read news or even to buy something. Online social networks have enjoyed phenomenal growth in recent years, and every major Internet portal now offers some kind of social networking or "blogging" tool to its users. But these tools are not just recreational - they are rapidly becoming essential tools for business. They are part of a "social software" toolkit that includes blogs, relationship capital management software, advanced contact managers, virtual communities, web conferencing, instant messaging, and much more. The Virtual Handshake gives you the tools to take advantage of these new technologies to become dramatically more successful in business. Filled with clear, real-life examples, The Virtual Handshake shows you how to: * sign new customers, meet new business partners, and find your dream job * create a powerful professional presence online * attract business in online networks * meet more relevant senior people * start and promote your own blog * master the email deluge * analyze and value your social network * use web conferencing and discussion forums to build strong relationships * manage your contact database * ensure privacy and safety online The Virtual Handshake is the first book ever written about how to become extraordinarily successful by using these new online tools. Buying the book gives you a free pass to an extremely thorough and continually-updated resource site, TheVirtualHandshake.com.
Customer Reviews:
Be yourself, act responsibly, and remember you are the same person both online and offline.......2007-03-18
The world is changing and so is business. The Internet, and various "Web 2.0" technologies, for lack of a better (or even good) name, are rapidly becoming an integral part of business and life.
The Virtual Handshake doesn't attempt to get you entirely up to date -- that's impossible, but up to speed -- that's far more valuable.
If you don't have any trusted colleagues you've never met in person or maybe not even talked to over the phone, you need this book. Even if you've spent a quarter of a century online like I have, you need this book. I learned a lot, and still refer to this book often. (If your secretary reads your email to you and you dictate answers, I suggest you retire or read this book ASAP.- You need help catching up).
After reading The Virtual Handshake, and I strongly suggest you do, you'll understand the basics, importance, and success guidelines of social software. You'll be up to speed in perhaps the most critical area of business change in our lifetime. The CURRENT wave of the Internet, and probably more important than the original commercialization and popularization of the Internet.
Hey, what's more interesting, the Big Bang Theory or How Life Came About?? This is the "How Life Came About" part and you'll learn about things like virtual communities and social networking, but far more importantly,- you'll know what to do. Actual steps you should take --- and plenty of case studies to help you understand their importance. Guidelines to harness the power of these new whateveryoucallthem.
Hint: be yourself, act responsibly, and remember you are the same person both online and offline and don't forget it!
There is a lot of valuable information in this book. Plan to read it, enjoy it, and then study it. And plan on concrete benefits.
No Value Added.......2006-12-15
It's a rehash of common sense. Do not waste your time reading this book.
A must for recruiters.......2006-08-25
This inspiring book is a must for all recruiters who understand the leverage power of online sourcing and networking.
Primer for virtual networking.......2006-08-19
As its subtitle suggests, The Virtual Handshake is all about interfacing with business and social contacts through the worldwide web. In my field (recruiting), the lines between business and social contacts blur since everyone I encounter might need either a new job or project, might know someone who does, or might be in a position to hire. Networking is not just about pressing flesh and passing business cards at a luncheon these days. There is a rapidly growing area of opportunity to meet people and make deals on the internet. However, please note that The Virtual Handshake does not merely expound the virtues of the internet or report results of deals closed and marriages made, the authors also make the technologies easy to understand and provide practical advice on how to use what's out there. Published in 2005, the book provides current information on various virtual options and their uses. The authors cover topic such as social software and services online; virtual clubs and associations; tips on managing the deluge of email; basics on blogging; effective use of email blasts without being perceived as a spammer; netiquette; privacy protection; and, of course, real-life examples of the use of the virtual medium. Easy to read and very useful, The Virtual Handshake is a primer for those of us who haven't been hip to the virtual world that's out there. It made me wonder if I've been living under a rock! The good news is it's not too late to learn, and this book will definitely help. I was so inspired by this book that I boldly went out there into the virtual world and set up my own blogsite!
Virtual Handshake-.......2006-07-04
This book delivers everything it promises. It is interesting from beginning to end and is obviously written by someone who is inspiring, articulate and experienced. It gives really good advice abot how to handle and manage one's growing familiarity with Internet capabilities and offers several good references for aspiring networkers. It even explains how to write a good resume.
Books:
- Organizing from the Inside Out, second edition: The Foolproof System For Organizing Your Home, Your Office and Your Life
- PATH, THE: CREATING YOUR MISSION STATEMENT FOR WORK AND FOR LIFE
- Peak Performance: Business Lessons from the World's Top Sports
- Preschooler's Busy Book: 365 Creative Games & Activities To Occupy 3-6 Year Olds
- Proposals That Work: A Guide for Planning Dissertations and Grant Proposals (Proposals That Work: A Guide for Planning)
- Proposals That Work: A Guide for Planning Dissertations and Grant Proposals (Proposals That Work: A Guide for Planning)
- Proust, Marcel Remembrance Things Past(boxed
- Real Simple Solutions: Tricks, Wisdom and Easy Ideas to Simplify Everyday
- Russell Kirk: A Critical Biography of a Conservative mind
- Secrets of Power Persuasion: Everything You'll Ever Need to Get Anything You'll Ever Want
Books Index
Books Home
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Restaurant Financial Basics
The Restaurant Managers Handbook: How to Set Up, Operate, and Manage a Financially Successful Food Service Operation
Restaurants That Work: Case Studies of the Best in the Industry
