Book Description
Writing That Works is unique among business and professional writing textbooks. The book's advice on the writing process, abundant workplace samples, guidance on working to deadline, and practical assignments all draw on the author team's real-world and academic experiences. Honed by the suggestions and contributions of more than a hundred teachers and writers over nine editions, Writing That Works is an invaluable resource for both students and practitioners of business and professional communication. Streamlined for ease of use, packed with fresh examples and assignments, and now available for course management systems, Writing That Works works better than ever before.
Customer Reviews:
Writing That Works .......2007-10-10
This book is a great reference for doing exactly what the title says," Communicating effectively on the job". We used it as our main text for a business writing class I took and I would never sell this book back after the fact. It's an easy read, clearly explained, and there are several examples as well as a corresponding website. It's the first thing I reach for when I need to write any business correspondence. Good buy.
Writing That Works.......2007-10-10
This appeared to be a brand new, unused book, although it was sold as "almost like new". Great quality, and quick service.
Great reference.......2006-03-10
This book was a great reference for me when I wanted to write a business proposal, memorandums, and a rhetorical analysis. Great grammar tools in the back as well and easy to follow.
Book Description
It's amazing the myths one can find in some resume books. Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kinds of resumes spark the interest of employers. In The Elements of Resume Style, Bennett explains why some of the most popular "tricks" backfire more often than they work, and offers clear, smart strategies for creating resumes and cover letters that get people jobs. From entry-level to executive, users of this invaluable guide will: * See their resume from the employer's perspective * Avoid the errors most candidates make * Handle job-hopping, employment gaps, and other touchy subjects honestly and effectively * Write cover letters that stand out -- and learn the untapped power of the inquiry letter 1,400+ Sample Action Words, Action Statements, and Position Descriptions/Blurbs 200+ Vague Claims to Avoid and 500+ More Words and Phrases to Avoid Sample Resume Format, Sample Response Letter, Sample Inquiry Letter Sample Informational Interview Request Letter Sample Response to Request for Salary Requirements Sample Salary History, Sample References The battle for jobs is tighter than ever. The Elements of Resume Style can help you make sure your first salvo is as powerful and on-target as possible.
Customer Reviews:
Simple as a resume should be .......2007-09-16
This is the one to get. Trust me, I write resumes for a living.
Great Insights but not Quite Enough by Itself.......2007-07-30
I enjoyed the author's common sense approach to the resume miracles often promised by other books and resume services. Functional resumes do hide a lack of experience but employers already know that. Tricks with format and fonts might look neat but most resume reviewers are going to look past the presentation at some point. This book focuses on the basics, words that work, emphasizing accomplishments over position, keeping things simple, clear, concise and easy to read. But once you get past the large list of action words, there really isn't much more to this book. Personally, I like the formatting ideas in books like Resume Magic and the emphasis on using keywords which are often how resumes are filtered in the Internet age. While the author of The Elements of Resume Style seems to belittle these stupid resume tricks, they do seem to work.
Still,in spite of this quibble I'm giving this book a good recommendation because I found the information on grammer, fonts, style and basic format very helpful, as well as the grain of skeptism that comes with it. But comparing the sample resumes presented in this books and the ones found in other like Resume Magic, and putting oneself in the place of an employer, I think the visual formatting and style does make a difference. This book is a good start or even a complement but not the last word on resumes.
"Elements of Resume Style: Essential Rules and...".......2007-03-12
This is an easy read. The descriptions are concise. The author explains the reason for his suggestions. There are numerous examples for form and format. The one thing I found missing was how to set up a resume for those who have worked for one company for over 30 years but have had several jobs and titles within that time frame.
This Book is Essential to Getting Hired!!!!!!!.......2006-04-25
Mr. Bennett leaves no stone unturned here...he takes readers through each step of writing a resume so diligently that I feel as if he has practically re-written my resume himself! Throughout the book he reinforces the importance of being honest about work histories and teaches readers how to position job hopping and gaps in employment. (Now I can feel confident in selling myself despite the many detours I've taken in my career!) He puts readers in the point of view of the employer and goes into great detail about how to use language and visual layout of the resume to make the most impact. He supplies tons of descriptive words and shows how to turn terms like, "strong interpersonal skills" and "great team-player" into actionable statements with evidence that actually mean something to employers. (This was very enlightening to me!) He also explains best practices with cover letters, inquiry letters and replying to salary history requests...you NAME it and this book's got it. Mr. Bennett clearly has a lot to teach on the subject and I feeled armed with a powerful weapon in being able to re-position myself on paper and get myself hired. This book is a must buy!
This one is a Keeper!.......2006-03-14
I have recommended this book to people of all ages and disciplines. It has more pertinent information then any other resume book I've ever seen. It actually was entertaining to read, and provided realistic, hopeful solutions to people in recovery who struggle with how to handle gaps in employment.
I hope that it is used in schools because it is a great tool!
Book Description
"When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book."
Customer Reviews:
A couple of points ... .......2004-07-22
First, just to clarify, this is a book for people who own a small business and want to start an e-newsletter (written & edited by themselves) about it; it's not a book for people looking for information on getting into the business of producing e-newsletters.
Second, I found some of the advice ... well, here's an example:
In a chapter titled "What do I do if I can't write?" the author says "The most effective e-newsletters are those that sound as if the company leader is just talking, filled with all the slang, run on sentences and joking around that comes out in person."
That just doesn't sound right. It would have been nice to see an example from a highly successful e-newsletter in this style, but the author doesn't provide any examples to support this assertion(or any of the other dubious-sounding bits of advice in the book).
A Must Buy -.......2004-01-20
Michael Katz is a repository of hands-on real-world knowledge about newsletters. His 141-page text was a quick and informative read, and serves as a handy reference. This excellent book is worth every cent if you're interested in writing newsletters.
Table of Contents:
OVERVIEW
CREATING THE CONTENT
Part I - What do I write about?
Part II - How do I write?
FORMATTING AND LAYOUT
DELIVERY AND LIST MANAGEMENT
APPENDIX I - Outsourcing
APPENDIX II - E-Newsletter launch template and checklist
must-read A-to-Z resource for e-newsletter publishers.......2003-11-11
This is a valuable A-to-Z resource for e-newsletter publishers. I was a partner in a successful e-mail marketing firm for several years; access to Michael's book during that time would have saved me countless headaches and missed opportunities.
Readers new to e-newsletters will find this book a terrific "how-to" guide. Michael's humorous, down-to-earth style is engaging and entertaining, as he demystifies the process of launching an e-newsletter.
Experienced readers will find Michael's book a great checklist and reference for both new and on-going e-newsletter programs.
It's a quick read, but an essential one if you're serious about succeeding with e-newsletters today.
What a Tiny Book! Is That All There Is To It?.......2003-07-15
It's the smallest book I had seen on anything related to the Internet and I had a whole lot of BIG problems with my e-newsletter that I needed solved.
I finished reading it in an hour or so.
Type a few extra words here, click a few buttons there, start a better (read simple and profitable) business relationship over here, and BINGO! Big problems are all gone, bye-bye.
Yes, the book is funny; Michael Katz is a very witty guy.
Yes, the book is easy to understand; the author has laid the whole thing out in a "FAQ" format and has obviously had it proof-read by a smart 8-year old to make sure he has communicated all his points as clearly as possible.
And Yes, Yes, Yes, the book is not obsolete within 3 minutes of publication; the typical fate of anything related to the Internet. The material deals with Internet publishing on a level that makes it virtually timeless.
I wish every business book I purchased made as much sense, solved as many of my business problems as quickly, and made me WANT to write a review that glows in the dark!
BUY THIS BOOK! It's worth your money.
Terrific!.......2003-05-22
Just what we needed to get started. I didn't even know where to begin, and this book moved us through it. What i liked most is Michael's emphasis on relationship and content in being successful and breaking from the pack. A clear, funny and useful book.
Book Description
From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don't become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
Customer Reviews:
Fantastic Read!.......2007-09-04
This book is truely packed with valuable information! A "Must Read" for all you "multi hat" type small business owners!
Careful--He has people in his coaching firm write the reviews.......2007-07-22
I saw this book on business coaching advertised in Entrepreneur magazine next to a large advertisement for Action Coaching--a franchise. Is it not strange that the names of each reviewer can be "googled" and most, if not all, are members of "Action Coaching." Evidently no one outside of his "firm" found the book worth reviewing. This smacks of unethical behavior--your subordinates and friends writing superlative remarks about your work.
His books may be worthwhile...but I won't pad his pockets.
Quit Running Ads that Don't Work!.......2007-06-18
There's a big difference between an ad that sells your products and services and one that simply drains your bank account. This book shows you how to effectively use your hard-earned dollars to generate the maximum impact for your business. Brad Sugars discusses 149 different strategies to help you pinpoint your ad budget for greatest results. I particulary like the marketing campaign analysis which helps me objectively decide which ads to run and how much to spend. The book covers direct mail, print, radio, TV, and internet mediums and helps me to determine which is best suited to my business. I enthusiastically recommend it to any owner or decision-maker who spends money to advertise their business!
Instant Advertising.......2006-06-30
A must read for anybody who wants the maximum benefit from his advertising budget. It is simple to read, gets straight to the point and unlike most business books addresses the practical ways of getting things done. I can never look at ads the same way again after reading this book. What is amazing is that after the reading this book, I applied the concepts in the book to look at my clients ads. I have a new client thanks to the knowledge I gained from this book. Worth your money 10 times over!!!
Yamini Virani-Georgia
Get Results from Your Advertising.......2006-05-10
Instant Advertising contains everything you need to know to create killers ads that won't break the marketing budget...
The Author Bradley J Sugars takes you right back to the basic principles of writing a successful ad. When small business owners begin to design ads, they usually spend too much time trying to make their ads "clever" or "cute," ultimately losing the sales message their advertisements should help deliver, says Sugars.
Instant Advertising shows business owners how to avoid these common pitfalls and how to design ads that will increase sales and visibility.
No business owners should advertise without reading Instant Advertising first...
Book Description
English That Works presents a readable, conversational approach to business writing. The Second Edition includes updated, in-text examples, supplemental exercises following every new skill, and end-of-chapter exercises that provide a cumulative review of topics and skills.
Customer Reviews:
Letter writing Bible for every office and desk.......2000-09-28
I was in Ms. Rodriques class at a local college and have had her book on every desk I've had since then. It is so tattered and torn from being used by everyone who touches it, that I have already ordered her latest edition before it has even been published! This is the easiest to use English book that I have ever seen. It was a workbook in class, but 8 years later, I still use it and other people call me all the time to look up grammatical questions. A must have for anyone interested in finding quick and easy explanations and answers to any grammatical question.
Book Description
"
Writing Training Materials that Work is a solid and practical resource to move our field to a more professional level of practice in which instructional decisions are based on research and valid models of how people learn"
--Ruth Clark, president, Clark Training and Consulting, past president, ISPI
"I can see how this book will be immediately useful to my students. In fact, I can see how it will be immediately useful to me. Thanks for putting it all together between two covers."
--Allison Rossett, professor, San Diego State University
The explosion of e-learning has attracted huge numbers of practitioners to the field of instructional design (ID), many with little or no actual ID training. And most current texts fail to cover the substantial recent developments in the field.
Writing Training Materials that Work is different. In it, the authors identify, synthesize, and summarize the most current best practices in ID. They offer new ways of teaching declarative knowledge (facts, concepts, and principles) and well- to ill- structured procedural knowledge (problem solving). Their recommendations are based on those principles in the cognitive learning and instruction literature that are internally consistent, prescriptive, and have been empirically demonstrated to make a cost-effective difference. The authors' approach is easy to implement and consistently gets results because it focuses on teaching deep understanding and problem-solving, allowing learners to generalize and transfer learning to new situations without re-training. Whether youre an experienced instructional design practitioner who wants to expand your skills or a graduate student in an advanced instructional design course,
Writing Training Materials T\that Work will prove to be a readable, usable, and indispensable guide!
Customer Reviews:
Lives up to its title.......2004-08-09
Foshay and associates have succeeded in the task described in the subtitle of this work. This book has three parts: 1. Introduction to the Cognitive Approach; 2. How to Design Lessons using the Cognitive Approach; 3. Using the Cognitive Approach: The Research Issues.
The book itself is an excellent illustration of the techniques that it intends to teach, starting with how to organize and present information (chapter 4). Then individual chapters deal with teaching facts (5), teaching concepts (6), teaching principles and mental models (7), teaching well-structured problem solving (8), teaching ill-structured problem solving (9), and teaching troubleshooting (10). The early chapters lay down the principles underlying the cognitive point of view on how learning occurs (1) and how to design training using the cognitive model described (2). The final chapters get into research issues related to teaching both declarative knowledge (13) and procedural knowledge (14) -- a critical distinction in the teaching of technology (my own area of interest) and for other areas of practical learning. Declarative knowledge is knowledge about something; procedural knowledge is knowledge of how to do something.
Strongly recommended.
Book Description
Do You Want Immediate Action?
Nothing motivates a company faster than a well-written complaint. Sure, a phone call can sometimes work-but how many people did you have to speak to first and how long were you on hold? 101+ Complaint Letters That Get Results tells you what you need to say, shows you how to say it and gets you the satisfaction you deserve.
With over 101 sample letters, many common concerns are covered, including the following.
Did your car salesman try to take you for a ride?
Is your insurance company refusing to pay a bill?
Are you finding errors on your credit card statements?
Is someone else using your identity?
Has your child been bullied in school?
Were you bumped from a flight without appropriate compensation?
Most importantly, you will learn how to write an effective complaint letter for any situation. 101+ Complaint Letters That Get Results will put money back in your pocket and get you the satisfaction you deserve.
Customer Reviews:
SAME AS 101 COMPLAINT LETTERS.......2007-07-15
I WAS NOT AWARE THAT THIS IS THE SECOND EDITION TO 101 COMPLAINT LTRS. I HAD PURCHASED BOTH AS THIS FACT WAS NOT DISCLOSED. I AM DISAPPOINTED WITH AMAZON FOR NOT MAKING THIS CLEAR. FURTHERMORE, THIS WAS MY FIRST EXPERIANCE WITH AMAZON AND MAY BE MY LAST. IN ADDITION THE BOOKS WERE NOT IN THE BEST CONDITION. SOME DAMAGED WITH SPILLS OF SOME SORT, AND OTHERS HAVE BENT PAGES AND COVERS. OVERALL NOT IMPRESSED! I CAN NOT RECOMMEND AMAZON AFTER MY BAD FIRST EXPERIENCE! BOTH BOOKS HAD USEFUL INFO., HOWEVER IT ALL CAN BE FOUND ON THE WEB FOR FREE.
An organization by topic - health, airlines, etc. - makes it easy to locate a letter sample........2006-12-11
A well-written complaint letter can motivate a response like no phone call can: and here to tell you how to produce such a hard-hitting letter is 101 Complaint Letters That Get Results, which covers sample letters for every business and consumer situation, from an employee who doesn't act correctly to identify theft, a child's bullying at school, and contesting an insurance company non-payment, and more. An organization by topic - health, airlines, etc. - makes it easy to locate a letter sample.
Diane C. Donovan
California Bookwatch
Book Description
Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.
With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to inprove anything you write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters thar lead to interviews
- Speeches that make a point
Customer Reviews:
writing that works.......2007-10-06
I have got the book on my hands before i was expecting.( outside USA)
In this case i knew the book.
I had bad experience buying books through other book Sellers and after had bought them i was informed that they were not available . I've got really disappointed.
When i buy a book i wanna make sure the book seller has it available.
Writing That Works - It Really Does Work.......2007-03-21
Writing that Works, by Kenneth Roman, is a great, great, book on how to improve your writing on the job. Even if the only writing on your job is to reply to an occasional e-mail, this book will improve your writing immensely. This is one of the top three writing for the job guides I've read (out of dozens), right up there with "Plain English at Work", and "The Elements of Style".
Concise, practical, effective!.......2006-07-02
If you are looking for a concise and practical guide to business writing, then you've found the right book. It is organized well allowing you to zoom in on the specific advise you are looking for (e.g., memos, letters, emails, reports). The chapters are easy to scan so you can readily zoom into areas that you feel would be most useful to you. The book provides specific examples that well illustrate the principles touted in the book. This was one of the main books used in a Business Communication class at NYU's Stern School of Business. I also found the Guide to Managerial Communication (7th Edition) helpful.
Elements of Style for MBAs.......2002-12-30
This expanded version of an earlier edition of two seasoned advertising executive' original writing guide is something like Elements of Style, but aimed squarely at someone writing for business purposes (e.g., one of the ten chapters is "Asking for Money". There is a useful afterword describing a dozen more books to help you write better. Recommended as a good starting point for any business person wanting to write more effectively.
Very useful reference.......2002-09-14
Concise, simple and straight froward advice.
It give you advices of how to write good memo, report, e-amail,....
Average customer rating:
- Business writing that works
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Read This: Business Writing That Works
Robert Gentle
Manufacturer: Financial Times Management
ProductGroup: Book
Binding: Paperback
 Communications
| Skills
| Business & Investing
| Subjects
| Books
Running Meetings & Presentations
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| Business & Investing
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General
| Business & Investing
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ASIN: 0273656503 |
Customer Reviews:
Business writing that works.......2004-10-09
This book is for imediate results. The rate of return of reading it is high. It is divided in two parts: principles and applied principles. The principles are clear and right to the point. The examples offers pratical solutions in writing style and layout of presentations, letters, ads, e-mails,reports...For every example the author shows the wrong way of doing it (how we do it ) and the right way ( how we should do it).This makes this book an obligatory tool for anyone who writes papers, reports and presentations.
Average customer rating:
- Buy this book! It's excellent
- Please Please don't buy this book
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Create Web Content That Sells! Wow Your Market With Writing Strategies, Search Engine Hints, and Graphic Tips That Work
Renee E. Kennedy , and
Kent Terry
Manufacturer: Universal Publishers
ProductGroup: Book
Binding: Paperback
General
| Business & Investing
| Subjects
| Books
General
| Marketing
| Marketing & Sales
| Business & Investing
| Subjects
| Books
Web Graphics
| Web Design
| Web Development
| Computers & Internet
| Subjects
| Books
Web Marketing
| Business & Culture
| Computers & Internet
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General
| Computers & Internet
| Subjects
| Books
Investing
| Business & Investing
| Bargain Books
| Stores
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All Amazon Upgrade
| Amazon Upgrade
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Business & Investing
| Amazon Upgrade
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Computers & Internet
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ASIN: 1581126263 |
Book Description
Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.
Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.
Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.
You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.
Customer Reviews:
Buy this book! It's excellent.......2005-10-10
This book presents down-to-earth information that is needed by anyone who is designing a web site for their business, and wants to present as professional a web site as possible. Every page is packed with information that is of immediate use. Web site design is complex, but because this book presents its information in easy to learn chunks, designing a web site that sells is far easier than it would otherwise be.
Please Please don't buy this book.......2005-07-22
This book is horrible. I was very very disappointed. This book does not live up to the title at all. Don't waste your time or money.
Books:
- Angel Customers and Demon Customers: Discover Which is Which and Turbo-Charge Your Stock
- Beyond Bullet Points: Using Microsoft PowerPoint to Create Presentations That Inform, Motivate, and Inspire (Bpg-Other)
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Building a Successful Construction Company
- Business Communication: Process and Product (with InfoTrac®)
- Business Communication: Process and Product (with InfoTrac®)
- Business Communication: Process and Product (with InfoTrac®)
- Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems
- Childrens Writers & Illustrators Market 2007 (Children's Writer's and Illustrator's Market)
- Concise Rules of APA Style (Concise Rules of the American Psychological Association (APA) Style)
Books Index
Books Home
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