The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Average customer rating: 4 out of 5 stars
  • The World is Flat
  • An important look into the development of the world, for the common person
  • ...and so is this book
  • Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique
  • Embracing Business Globalization's Irreversibility
The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
Thomas L. Friedman
Manufacturer: Farrar, Straus and Giroux
ProductGroup: Book
Binding: Hardcover

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ASIN: 0374292795
Release Date: 2006-04-18

Amazon.com

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes
More on Globalization and Development


China, Inc. by Ted Fishman

Three Billion New Capitalists by Clyde Prestowitz

The End of Poverty by Jeffrey Sachs

Globalization and Its Discontents by Joseph Stiglitz

The Travels of a T-Shirt in the Global Economy by Pietra Rivoli

The Mystery of Capital by Hernando de Soto

Book Description

The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists.

Download Description

The Pulitzer Prize-winning New York Times columnist gives a bold, timely, and surprising picture of the state of globalization in the twenty-first century

Customer Reviews:

1 out of 5 stars The World is Flat.......2007-10-23

Had to return the book. I wanted the 3.0 version but only the 2.0 was available. Too bad!!!

4 out of 5 stars An important look into the development of the world, for the common person.......2007-10-23

I am a common person. I am not a computer-geek, or a technology junkie, or even an avid reader of Times or other such publications of the world as we know it. I am too busy, and so this was a lovely book to help bring to my awareness the situation of our world's commerce, trade and technological developments as they are today.

Covering a wide range of subjects, from political to environmental, to health-care and education, our author provides a good, clear look into the world of outsourcing, "in-sourcing", technological advances, and the political arena in which everything comes together. He provides a mostly objective report on such subjects, so widly influencing the world.

For anyone interested in the future of our nation and of the world, business, trade, politics, or life in general, this is a great resource. Of course, it certainly is a lot of heavy reading, and the author tends to get wordy from time to time. But overall, this book is well researched and well written.

My main complaint is that he steps into the political side of things a bit more than I believe this book warrants. He gives his opinion on what certain individuals should do to solve the problems, and uses the book as a platform for his area of interest. I support his research and expertise on the subjects at hand, but do not feel that the "call to action" was either appropriately executed or even thorough enough given the subjects covered, for it to be a valid part of the book. Other than that, great job!

1 out of 5 stars ...and so is this book.......2007-10-10

Though it has become an immensely popular book, Friedman's work is fairly shallow and simplistic. It is important to remember that this is a world analysis written by a journalist, not by a political economist or any type of economist or political scientist. His views are oversimplified and his support relies heavily on anecdote, making his 600-pager about 400 pages too long. We read it for a poli sci class and proceeded to tear it apart intellectually.

5 out of 5 stars Ranks up there with Common Sense, Uncle Toms Cabin, The Femine Mystique.......2007-10-10

One of the greatest books ever written. Everyone in America should read this book. Every teacher in America should read and teach Frieman's lessons. Every parent should read and help prepare their children for the world that is coming. Every student should read and begin to prepare for the world they are going to face. This is the most important book of our times, bar none.

5 out of 5 stars Embracing Business Globalization's Irreversibility.......2007-10-10

This is easily the most relevant book written on the new realities of business globalization, its irreversibility, and the practical consequences to our future. Friedman does an excellent job describing the numerous factors that led up to our current global economy including the ongoing fall of communism, the advent of the personal computer, and the ubiquity of the Internet. His historical review and assessment is fascinating and it sets up the reader to understand the context for his theories and practical applications. Friedman delves into numerous industries, businesses, personalities, case studies, technologies, psychological factors, and sociological factors. Although he covers numerous business, technological, and economic concepts, his writing style is very engaging and entertaining, using many personal examples and narratives, thereby holding the reader's interest. Rather than bemoaning some of the common perceived negative consequences of a global economy (such as US auto workers losing jobs to overseas cheaper labor) Friedman helps the reader to understand business globalization's irreversibility. In so doing, he describes many personal, practical, and business strategies for thriving in this new environment. Friedman is realistic and compassionate concerning the changes and the challenges. He states, "the great challenge for our time will be to absorb these changes in ways that do not overwhelm people but also do not leave them behind. None of this will be easy. But this is our task. It is inevitable and unavoidable" (pp. 46-47). As Friedman unfolds his strategies, he gives the reader a broader, global perspective that is filled with hope and excitement. Whether as a CEO, a business student, or a brand new professional embarking upon a career, this book is insightful, practical, and essential reading.
International Economics (2nd Edition)
Average customer rating: 5 out of 5 stars
  • Simplified, but not dumbed-down
International Economics (2nd Edition)
W. Charles Sawyer , and Richard L. Sprinkle
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131704168

Book Description

This easy-to-read book emphasizes how to use basic economic theory and where to apply it to international economic issues. It empowers readers to understand the international economics they will encounter in business publications such as the Wall Street Journal, and to use international economics to make business decisions. The first half of the book covers international trade, factor movements, and trade and economic development; the final ten chapters on international finance can be divided into at least three parts: national income accounting and exchange rate determination; purchasing power parity and the real exchange rate; and open economy macroeconomics. A useful reference for government officials dealing with international trade and finance issues, and for private citizens who want to learn more about the effect of international economics on business in the 21 st century.

Customer Reviews:

5 out of 5 stars Simplified, but not dumbed-down.......2007-07-09

I found this text to be an excellent introduction to international economics, especially for a student who is not an economics major. As a business and political science student, I found the text simplified many of the concepts to a point that was understandable but not insulting. Moreover, the range of topics was perfect for a semester.

My takeaways from the text were:
-The scope and content of international trade.
-Why international trade is important and beneficial.
-Absolute vs. Comparative Advantage.
-The barriers of trade, and their effects at the macro- and micro-economic level.
-National income accounting and Balance of Payments.
-Introduction to International Financial Markets.
-An overview of trade agreements, especially the WTO.

The text built a solid foundation. The companion website to the book really helped me understand the information on a broader level, and was an invaluable tool in finding great sources for my research.
Global Strategy (with World Map and InfoTrac )
Average customer rating: 4 out of 5 stars
  • Teach Our Students How to Fish
  • Great book for International Business/Strategy class
  • Avoid this textbook
  • Very engaging book
Global Strategy (with World Map and InfoTrac )
Mike W. Peng
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324288522

Book Description

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY doesn't just show you what it's like for foreign businesses entering a new market; it also reveals what domestic companies must do to survive foreign competition. Written to be easy-to-read and full of study tools, GLOBAL STRATEGY is the resource that helps out on the test and gets you ready for your next job. Your purchase includes a World Map and access to InfoTrac College Edition, an online university library of full-length articles from more than 5,000 academic and popular magazines, newspapers, and journals.

Customer Reviews:

5 out of 5 stars Teach Our Students How to Fish.......2007-07-30

As a PhD student teaching global strategy and international business, I like this book, not only for its comprehensive theoretical framework, but also for its openness for a series of debates on globalization. The theoretical framework can help students analyze the complex global business environment. More importantly, a series of debates can open their eyes, and can help them build more skills to deal with challenges in a globalizing world (think about the current buzz on offshoring and outsourcing).

Many textbooks attempted to teach students how to arrive at "correct" answers. They just tell students what is already known, and do not describe the sorts of problems that the professional may be asked to solve and the variety of techniques available for their solution. This textbook deviates from the rest of pack, because the author tries to integrate many new fronts (and yes, even debates!) in the academic and practitioner world (see the long list of references) and cultivates a "global mental set" based on his rich experience in many countries. What is most refreshing is that the author does not give a single answer or simple evaluation for many questions, but provides many possible approaches to widen the reader's mindset. In fact, every chapter has a beefy section devoted to "Debates and Extensions," with no given conclusions.

Even vivid business cases will fade quickly and be forgotten in this dramatically changing world. So a set of "divergent thinking skills" will play a more important role in helping students develop long-term capabilities in their career success. Through this book, students will learn how to recognize and evaluate many problems to which no unequivocal solution has yet been given, find an arsenal of techniques (industry-based view, resource-based view, and institution-based view) for approaching these problems, and develop "global mental sets" to judge the relevance of these techniques and to evaluate the possible solutions.

The ancient Chinese philosopher Laozi once said: "Give a man a fish and you will feed him for a day; but teach him how to fish and you will feed him for a lifetime." Truly, this exciting book may teach our students how to fish!

5 out of 5 stars Great book for International Business/Strategy class.......2007-03-07

As a professor, I have used several books for International Business classes and I have to say there are Global Business books that should have been titled as International Politics or American Business. This book has a good balance between country analyses such as EU regulation, privatization in emerging economies, and company perspectives such as entering into foreign countries, creating synergy between divisions. The cases cover companies from a lot of countries; they provide enough information to complement the chapters but are not too long so that it's easy to read through. My students and I enjoyed this book very much!

1 out of 5 stars Avoid this textbook.......2006-12-25

I'm presently a student studying International Business and Marketing at a local university. This review is based on the copyright 2006 edition.

The real-world examples are extremely out of date for a global business book. For example, the interactive case 1.1 states 2000 annual report figures for GN Netcom. Another example, mentioning Yahoo! back in 2001. We all know how this competitive marketplace has changed dramatically over the past few years, and in fact changes every 6 months. When I am paying $113 for a textbook that publishers push out a new edition every year or two, I expect my money to go towards updates in the examples that are used. I realize that strategic principles don't change and can be applied towards any case in time- but this author charges a premium on a book that should be at least half the price.

Second, the structure and layout of this book is horrible. It does not break out the key points or core concepts from this rather blandly written book. The end of chapter questions are not intuitive enough, and lack the depth that a textbook should require. There is also not enough use of diagrams to illustrate the points in the text.

Third, this book is printed in black and white- another cost savings that should not justify the high price. It reminds me of reading textbooks from 15 years ago. This book will definitely be sold back at the end of the class.

So, if you are a teacher- please seriously evaluate this book before you require students to purchase it. I'm fortunate that I am taking another strategy class and there is enough overlap that I can just skim over Global Strategy by Mike Peng to fill in the gaps that I miss in the other book. A far better recommendation- Crafting and Executing Strategy by Arthur Thomson Jr., etc. Fellow students, I feel your pain if you have to read this book.

5 out of 5 stars Very engaging book.......2005-04-26

This is by far the best written business textbook I read in college. The book offers a very wide variety of real-world examples of the different strategies and actions explained in the book. These examples span all kinds of companies, from large MNE's to small businesses based in developing nations. The text is written very straightforward and the book seems to flow well from chapter to chapter. I was lucky to have Mike Peng as my professor in international business, because he devoted as much attention to his students as he did to his textbook.
Strategic Management: Competitiveness and Globalization, Concepts and Cases
Average customer rating: 4 out of 5 stars
  • Bought for class..
  • Strategic managment -- a clear choice
  • Strategic Management in the Context of Globalizatiion
  • Highly Overpriced by Publisher for Quick Profit Seller
Strategic Management: Competitiveness and Globalization, Concepts and Cases
Michael A. Hitt , R. Duane Ireland , and Robert E. Hoskisson
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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ASIN: 0324275285

Book Description

Strategic Management: Competitiveness and Globalization, 6th edition provides the most accurate, relevant, and complete presentation of strategic management today. Authors Michael A. Hitt, R. Duane Ireland, and Robert E. Hoskisson thoroughly revised each chapter, weaving cutting-edge ideas, research, and modern practice to create a presentation that captures the dynamic nature of the field. The authors integrate the traditional industrial organizational model of strategic management with the more modern resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage.

Customer Reviews:

4 out of 5 stars Bought for class.........2005-12-21

if your class is using this txt, i would highly recommend buying a used copy... new editions come out on almost a yearly to bi-yearly basis... after i completed my course, my book store would not buy the book back because the professor ordered a different edition for next semester...

5 out of 5 stars Strategic managment -- a clear choice.......2005-09-09

This is an excellent text that is the bible of many strategy professors around the US. It is clear, concise and very thorough. the case studies at the back of the book offer a great deal of practical examples. I highly recommend making this book part of your professional reference library.

5 out of 5 stars Strategic Management in the Context of Globalizatiion.......2000-11-14

This book is a detailed investigation of strategic management in the context of globalization and competitiveness. An integrated approach is used, but firm-based theory of strategic management is stressed throughout the book. Cases included in the book are chosen properly in relation with the topics, that is theory is clearly connected to the real experiences. Especially, topics titled as "Cooperative Strategy" , "Corporate Governance" , "Corporate Entrepreneurship and Innovation" will be very useful to better understand the planning dynamics.

The book is divided into two sections. One is assigned for theory and the other is assigned for cases. Cases are updated and includes the most popular and fabulous companies such as "Amazon.com". Overall, I recommend this comprehensive book (1008 p.) to readers who wish to have a grand source !

3 out of 5 stars Highly Overpriced by Publisher for Quick Profit Seller.......1999-09-01

Don't bother buying this book unless you 'absolutely' have to have it for a class you might be taking or for special research. I found this book to be better than most, however it is ridiculously overpriced and would best be left on the shelf to collect dust than to fork over a whole days' wages on this book.
International Economics: Theory and Policy (6th Edition)
Average customer rating: 3.5 out of 5 stars
  • Get the 7th edition, instead.
  • An important and useful text for understanding trade theory
  • Krugman
  • Not What I've Come to Expect from Krugman
  • The Undergraduate International Economics Standard
International Economics: Theory and Policy (6th Edition)
Paul R. Krugman , and Maurice Obstfeld
Manufacturer: Addison Wesley
ProductGroup: Book
Binding: Hardcover

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ASIN: 0201770377

Customer Reviews:

4 out of 5 stars Get the 7th edition, instead........2007-09-13

This is an older edition of the book. Get the newer, seventh edition. The ISBN for the 7th edition is 0321451341.

5 out of 5 stars An important and useful text for understanding trade theory.......2006-02-27

Krugman and Obstfeld, two world renowned international economists, provide a full detailed analysis and examples for the basis of trade among nations. It is relatively straightforward to comprehend for both economists and noneconomists. International trade is an important component of economic policy for the growth and development of countries. This book examines various theoretical trade models and provides real world examples of policy formulation and their impact. The authors do not take any political positions, thus making their analysis a purely objective, or positive study.

I would highly recommend this book to students interested in doing research in international trade and development. It is a must read for prospective international economists. Noneconomists might also find it as a useful reference. I found the book to be invaluable in my graduate research and dissertation.

4 out of 5 stars Krugman.......2006-02-25

Some complicated theories explained in a way that can be understood.

Esay flow from a concept to the next.

1 out of 5 stars Not What I've Come to Expect from Krugman.......2005-04-03

First off, even if you totally discount the rest of my review, buy the low price international version of this book. On the March 10, 2005 episode of the daily show Krugman elucidated his feelings quite clearly. "The real money is in textbooks. With other books, people need to decide whether to buy them or not. Students have to buy textbooks." Thanks Paul. I think I'm being charitable when I say that at $125 this book is a ripoff. It isn't even full color.

Anyway, on to the actual content of the book. I have to say that I was excited when I found out that my International economics course at Stanford was going to be using Paul Krugman's book. I've enjoyed his articles for the New York Times because they manage to cut right to the core of issues with an unusual amount of punch. Yet, time and time again I was disappointed with the frequently inpenatrable language and obtuse, unrealistic examples in this book. Unfortunately, the only part of Krugman's characteristic writing style that came through was a feeling of overwrought vitriol, which makes sense in an op-ed but has little place in a textbook. Furthermore, this book occupies a strange niche in the world of econ texts, it is not mathematically rigorous, nor is it well written. Usually we see one or the other but rarely both. Initially, I thought these observations were mine alone, but other students began openly voicing pointed criticisms of the book during class (and I am perhaps being too kind here in not repeating them). I've been in school nearly as long as I can remember and I have never seen such discontent with a text.

During the second half of the course even my econ prof became fed up and abandoned the book altogether. Given that, I find all of the positive reviews for this book rather astounding. My suspicion is that there might have been open rebellion amongst my classmates had not the professor decided to leave this text by the wayside. I also found that it is brimming with misplaced, one-sided arguments that come across as Krugman blatantly strawmanning arguments opposed to his own. One of many examples of this comes out of nowhere near the end of chapter 2. Krugman implies that anyone who doesn't believe in unmitigated free trade is intellectually irresponsible!?! This book pushes for unrestrained market fundamentalism throughout, primarily by misrepresenting any arguments that would effectively challenge it's simplistic and seemingly outdated dogma. This book, in particular, feeds into the same system of self serving scientism so prevalent in economics for the last 60 years.

Please don't mistake this review as the bile of a jilted student, I did quite well in the course. However, this is almost certainly the result of looking for alternative explanations of virtually every topic covered. The reason this book gets one star instead of two is because it lacks a lot of the modern learning tools prevalent in almost every other textbook. Things like quality questions, keywords, vocabulary and historical context all get short shrift in this this volume. If you're into learning about incomplete models that only represent a theoretical version of the world, this book is for you. Unfortunately, just like Krugman said on The Daily Show, if you are a student there is probably little chance that you have a choice on the matter. Buy the cheap international edition for 20 bucks. I would recommend that you use to the difference to buy William Easterly's Elusive Quest for Growth...and a beer.

5 out of 5 stars The Undergraduate International Economics Standard.......2004-06-29

Well, I will start off by saying that the book really probably only deserves somewhere between 4-4.5 stars, but I'll give it 5 to offset some of the questionable reviews below.

No, the book is not perfect. However, it is an academic standard at pretty much any major college or university for teaching undergraduate International Econ/Trade theory, and for good reason. The book makes a clear a concise presentation of basic theory and policy, perhaps in points it is a little too simple. As pointed out, while I'm not sure about the 6th edition, there were some diagrammatical mistakes in the 5th...I bet, however, these were done by a graduate student. A quick bit of reasoning and a second of thought should yield the appropriate picture, however. And yes, I think a bit of Krugman's bias comes through, though its not terribly off-putting.

The book could use a bit more math I think. The real equations and difficult problems are few and far between, and are, for the most part, pretty straight forward. At the very most it would take a basic understanding of calculus, but the majority of the problems and equations can be explained and done without it. I have read a number of undergraduate economics books with far more intensive math. Despite this lack, however, the intentions come across pretty well.

No, this book is not for beginners to economics. At least an undergraduate course or reading in both micro and macro are needed, and really and truly, an intermediate level in each is probably better if one wants to get the most out of the book.

If you find the subject matter within to be terribly math intensive and you cannot get motivated to read the subject matter because it doesn't use "pizza and beer" (and um...I don't think I'd want an imported pizza anyway, but thanks), well I guess the subject and this book are not for you. However, if you are trying to enrich your understanding of economics at a very basic level, this book provides a good way to do so.

And, if you want graduate level book, and like Obstfeld, I recommend he and Rogoff's book.
International Business: The Challenges of Globalization (4th Edition) (Globalization)
Average customer rating: Not rated
    International Business: The Challenges of Globalization (4th Edition) (Globalization)
    John J. Wild , and Kenneth L. Wild
    Manufacturer: Prentice Hall
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0131747436

    Book Description

    Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International Business: The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two—delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.
    The Lexus and the Olive Tree: Understanding Globalization
    Average customer rating: 3.5 out of 5 stars
    • The Lexus and the Olive Tree
    • Tons of theories, and examples, good read for learning about Globalization
    • What is globalization?
    • utterly vacuous...the case for globalization is made far better elsewhere
    • Excellent Globalization Primer
    The Lexus and the Olive Tree: Understanding Globalization
    Thomas L. Friedman
    Manufacturer: Anchor
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 0385499345
    Release Date: 2000-05-02

    Amazon.com

    One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.

    Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.

    Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.

    No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler

    Book Description

    From one of our most perceptive commentators and winner of the National Book Award, a comprehensive look at the new world of globalization, the international system that, more than anything else, is shaping world affairs today.

    As the Foreign Affairs columnist for The New York Times, Thomas L. Friedman has traveled the globe, interviewing people from all walks of contemporary life: Brazilian peasants in the Amazon rain forest, new entrepreneurs in Indonesia, Islamic students in Teheran, and the financial wizards on Wall Street and in Silicon Valley.

    Now Friedman has drawn on his years on the road to produce an engrossing and original look at globalization. Globalization, he argues, is not just a phenomenon and not just a passing trend. It is the international system that replaced the Cold War system; the new, well-greased, interconnected system: Globalization is the integration of capital, technology, and information across national borders, in a way that is creating a single global market and, to some degreee, a global village. Simply put, one can't possibly understand the morning news or one's own investments without some grasp of the system. Just one example: During the Cold War, we reached for the hot line between the White House and the Kremlin--a symbol that we were all divided but at least the two superpowers were in charge. In the era of globalization, we reach for the Internet--a symbol that we are all connected but nobody is totally in charge.

    With vivid stories and a set of original terms and concepts, Friedman offers readers remarkable access to his unique understanding of this new world order, and shows us how to see this new system. He dramatizes the conflict of "the Lexus and the olive tree"--the tension between the globalization system and ancient forces of culture, geography, tradition, and community. He also details the powerful backlash that globalization produces among those who feel brutalized by it, and he spells out what we all need to do to keep the system in balance. Finding the proper balance between the Lexus and the olive tree is the great drama of he globalization era, and the ultimate theme of Friedman's challenging, provocative book--essential reading for all who care about how the world really works.

    Customer Reviews:

    5 out of 5 stars The Lexus and the Olive Tree.......2007-10-18

    This book provides a very good understanding of globilisation by integrating various issues and concepts with critical, illustrative and at times poignant examples. This helps appreciate what globilisation means currently and the historical summary helps explain how we got to where we are today. Consequently we are better able to forecast trends and determine meaningful business and social strategies that will enhance our lifestyles. It is an easy, informative and enjoyable read.

    4 out of 5 stars Tons of theories, and examples, good read for learning about Globalization.......2007-10-16

    Mr. Friedman is very effective in defending the globalization. It did not paint the picture all peachy and cream about globalization. I remember hearing a term, "those who suffered from globalization always know who they are, those who benefited from Globalization does not always know who they are." A lot of the example in the books are quite relevant. The title of the book is a bit off I think, it is a bit puzzling to me. Globalization is inevitable according to Mr. Friedman, I think it is very hard to resist also. Especially when all the information is flowing freely on the net, it is going to get harder for any countries trying to hold on to the old non-competitive way of living.

    3 out of 5 stars What is globalization?.......2007-09-16

    Just about everyone has a definition of globalization and a view as to whether it is 'good' or 'bad'. For most of us, relative 'goodness' or 'badness' will depend on how we perceive globalization to impact on us individually or on our local communities.

    The case for globalization is not made in this book. The relative measurement of global benefits and disadvantages is not something readily accessible to most of us: what benefits me is likely to disadvantage you.

    What makes this book worth reading, in my view, is that by using concrete examples (ownership of the olive tree, or desire for the Lexus)readers may come to see debates about globalization as not just being the realm of economists and governments. Whether we like it or not, globalization is part of the current world landscape. We need to consider what this means at an individual level.

    This book does not provide answers. What it does provide is a starting point for identifying and thinking about some of the issues.

    Jennifer Cameron-Smith

    1 out of 5 stars utterly vacuous...the case for globalization is made far better elsewhere.......2007-08-21

    I read this book years ago. While I realized then that the book was poor, only now after reading several other books on the same topic do I realize just how much. Friedman's only discernible talent seems to be filling pages with fact-like tripe and passing it off as, well, something worthy of attention. In the process of course he's swindling people who are actually interested enough in globalization to buy a book. Thomas Friedman isn't an economist, from what I can tell he's not an expert on much of anything, and his long-sustained role as some sort of eminently knowledgeable commentator on these topics bothers me to no end. People like this slow down the progress of all human kind.

    Since I'm what you could characterize for lack of a better term as "pro-globalization", this book makes me doubly angry, as it manages to damage the cause it purportedly supports. He can't even preach to the choir properly, since the choir thinks he's an idiot.

    Critics of globalization are laughed off in 20 pages, and even if he spent more time he doesnt have the expertise to make a remotely convincing case. This is done far better elsewhere, I'd recommend Martin Wolf's 'Why Globalization Works.' Its a much tougher read for an intro to globalization, but thats because, uh, Wolf actually knows what he's talking about. So if you're "anti-globalization" and want a book to challenge your perceptions, or are just someone generally interested in the topic, read that. But if you feel like having a laugh at a self-absorbed, self-appointed 'expert' and cheerleader for processes he cant possibly understand, then by all means read Friedman.

    And just to reiterate for everyone who's read this already, if you think you learned something from this book about globalization, either for or against, you probably didn't.

    4 out of 5 stars Excellent Globalization Primer.......2007-07-25

    Even though this book is seven years old, I still found it to be a highly adept examination of globalization and a good primer for anyone who, like myself, has not read every tome on the growing global economy. Friedman is obviously an accomplished journalist and author, and brings these talents to bear on much of the book. I found myself pausing quite often to reflect on some of the theories he presented, like Golden Straightjacket, DOScapital, or - my favorite - the Golden Arches Theory of Conflict Prevention.

    This last concept serves as a perfect example for the intellectual tone of the book, and some of the debatable concepts. While he was on one of his many globetrotting expeditions, Friedman formed this theory from the observation that no country capable of a sustaining a McDonald's franchise had ever gone to war with another of similar standing. The theory is that by the time the middle class of a country is large enough to support a McDonald's franchise, there is too much for it to loose in terms of global trade capital, to risk a protracted war with another McDeveloped state. Of course, this theory has its adversaries, who often point to the US intervention into Panama or NATO's bombing of Serbia, but that healthy intellectual debate is exactly what makes reading this book so fun and thought provoking.

    I only failed to give Mr. Friedman's book 5 stars, because in the end, I thought he could have made his point more succinctly. For, if we truly live in a global world, where we compete against everyone else on the planet, who has time to read a book of over 500 pages?
    A Game as Old as Empire: The Secret World of Economic Hit Men and the Web of Global Corruption (BK Currents)
    Average customer rating: 4.5 out of 5 stars
    • Good reference book for "Confessions of an Economic Hit Man"
    • A Context the Opposite of What We're Told
    • The Dark Underbelly of International Economics
    • A revealing survey
    • A Story that Deserves to be Told
    A Game as Old as Empire: The Secret World of Economic Hit Men and the Web of Global Corruption (BK Currents)

    Manufacturer: Berrett-Koehler Publishers
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 1576753956

    Book Description

    John Perkins's sensational New York Times bestseller Confessions of an Economic Hit Man (more than 300,000 sold) revealed just the tip of the iceberg of the secret world of economic hit men and the web of global corruption. Now more economic hit men and investigators tell the whole shocking story.

    Customer Reviews:

    4 out of 5 stars Good reference book for "Confessions of an Economic Hit Man".......2007-10-08

    This book completely documents how large multinational corporations together with the IMF, The World Bank, and the various "free trade" organizations, as well rule the world and effectively rob from the poor and middle class and increase the wealth of the already wealthy.

    It dramatically underscores the fact that if we don't act, and act now, we will be facing a world of new "serfdom", if the world isn't destroyed altogether by the greed and connivery of the world's rich.

    This book is a good read, but tends to be a bit dry for the average person. One would be better off tackling books such as John Perkins "Confessions of an Enonomic Hit Man" and "The Secret History of the American Empire" as well as John Howard Kunzler's "The Long Energency" before tackling this book.

    5 out of 5 stars A Context the Opposite of What We're Told .......2007-08-17

    As an ex-international banker who quit banking for the same reasons John Perkins quit being an Economic Hit Man, I can vouch for the truth of every essay in this fine book. The underlying truth is: the world is increasingly run by the corporatocracy, and it has negligible concern for either the poor countries it purports to help nor the environment in which it functions. The truth is the opposite of what we would like and pretend to be true. And the corporatocracy doesn't just behave as it does in foreign, underdeveloped countries, it behaves the exact same way here at home. The mortgage scandle is the same kind of hustle - selling bad debt to unsophisticated borrowers and investors. The only difference is that the poor people who default on their mortgages don't have natural resources the lenders can now take. Fascism redux.

    This is a brilliant book. One can already see how the corporatocracy is ignoring it. It will be interesting to see how it plays out.

    4 out of 5 stars The Dark Underbelly of International Economics.......2007-06-27

    In CONFESSIONS OF AN ECONOMIC HIT MAN, John Perkins outlined his 20-year career as agent of the government and multinational corporations as they attempted to (and succeeded in) exploiting lesser-developed countries. That book, published by Berrett-Koehler in 2004, painted a rather gloomy picture of the dark side of globalization - in theory, a worthy endeavor.



    A GAME AS OLD AS EMPIRE, edited by Steven Hiatt with an introduction by Mr. Perkins, continues the story of this exploitation, abuse, and waste in the name of "globalization." Let me say - as an aside - that I remain a proponent of globalization within the context of responsible stewardship. Removing barriers to trade, offering educational, vocational, and economic opportunities to men and women of all nations, is a good thing. Done properly, economic development and stewardship offers the possibility of true societal progress, ennobling humanity, enriching lives, nurturing the environment and increasing business activity and profits.



    Unfortunately, the reality is far different from the ideal. The shortsightedness and greed of political and leaders - focused only on personal enrichment or the next quarter's operating results - leads to a culture of global exploitation. The pattern is familiar: special interests descend like locusts, consume everything in their path, and then move on, leaving a wake of destruction, degradation, and despair.



    The book presents a compelling exploration of these economic and human abuses through other voices, most of those voices from men and women that participated for a time in the dance of exploitation for their temporal masters. The individual essays focus on a number of issues ranging from the stranglehold of foreign debt, the culture of ineptitude and corruption in many aspects of international banking, and the unconscionable extraction of natural resources (as in the Congo) at the high cost of human life and economic prosperity.



    A GAME AS OLD AS EMPIRE is expectedly one-sided in that it shows only the abuse and corruption of international economics. There are many businesses that operate with high-principles and integrity (while maintaining high earnings for both its management as well as other constituents). However, the book serves an important purpose in that it shows that all is not sunshine and roses in the global economy. There is corruption, waste, incompetence, and short-sightedness that is unacceptable from not only a human standpoint, but from a business valuation perspective as well. I would recommend this book to anyone who seeks to undertake an intelligent study of the state of international economics in the real world.

    5 out of 5 stars A revealing survey.......2007-05-10

    A GAME AS OLD AS EMPIRE: THE SECRET WORLD OF ECONOMIC HIT MEN AND THE WEB OF GLOBAL CORRUPTION comes from the author of the best-selling CONFESSIONS OF AN ECONOMIC HIT MAN and expands upon the prior book's theme. Where CONFESSIONS was fueled by the author's revelations of economic secrets, A GAME AS OLD AS EMPIRE is joined by other journalists and investigators who tell their own stories of a world-wide web of deliberate corruption, even narrowing topics down to specific countries and how they've been subverted. The result is a revealing survey which expands well upon the popular theme of CONFESSIONS and which deserves a spot in any academic or community library's business, economics, or social issues collection.

    5 out of 5 stars A Story that Deserves to be Told.......2007-05-08

    This book should be mandatory reading for college students. Through the various essays--written by real people involved in the various aspects of modern empire--the reader gains an understanding of the real work (and damage) done by multilateral development agencies,offshore banks, and global trade organizations. If we want to build a better world and a better future for our children, it is critical we all understand how these various institutions of the global elite affect the global poor.
    Fundamentals of International Business (with World Map and InfoTrac)
    Average customer rating: Not rated
      Fundamentals of International Business (with World Map and InfoTrac)
      Michael R. Czinkota , Illka A. Ronkainen , and Michael H. Moffett
      Manufacturer: South-Western College Pub
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0324259646

      Book Description

      Fundamentals of International Business is a concise introduction to international business with special emphasis on the environmental and cultural issues facing global organizations. The distinguished author team's academic and practitioner experience both in business and government ensures a balance of research and practical insight. The text includes the latest trade data presented in easy to understand tables and graphs. Contemporary business situations and critical events are featured and discussed in each chapter-with special attention to the impact technology. Throughout the text every effort has been made to present complex ideas in an easy-to-understand language and format. The brief length, balance, and reader-friendly features make this an affordable and manageable choice.
      International Economics: Theory And Policy (7th Edition)
      Average customer rating: 3 out of 5 stars
      • A very good guide for an undergraduate course
      • One word describes the book
      • A not-so-bad survey of international economics
      • Totally dissatisfied
      International Economics: Theory And Policy (7th Edition)
      Paul R. Krugman , and Maurice Obstfeld
      Manufacturer: Addison Wesley
      ProductGroup: Book
      Binding: Hardcover

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      ASIN: 0321293835

      Customer Reviews:

      4 out of 5 stars A very good guide for an undergraduate course.......2007-03-22

      I used several times the fifth edition of the Krugman and Obstfeld's book to teach International Finance to undergraduates in economics and I found it comprehensive, understandable and very didactic. True, the book does not follow a rigorous mathematical approach, less a dynamic approach, but I think that is not the authors' intention. On the contrary, they use simple equations, basic graphical analysis, empirical data illustrations and some economic history to show the main issues they want to. And I must say that they clearly succeed in explaining virtually every topic an undergraduate student should know about international economics.

      There are several essential topics that should be part of the backbone of a course in international finance and they are included in this book:

      - the asset approach to exchange rates;
      - the crucial role of expectations;
      - the relationship between money, interest rates and the exchange rates in the short run;
      - the long run relationship between prices and exchange rates;
      - the internal and external equilibrium for small open economies;
      - the interaction of fiscal and monetary policies in an international context;
      - inflation bias and other policy formulation problems;
      - fixed exchange rates and foreign intervention;
      - A description of the evolution of the international monetary system;
      - floating exchange rates; macroeconomic policy and international coordination;
      - optimum currency areas;
      - recent topics on the global capital markets; and
      - growth, crisis and reform in developing countries.

      In sum, Krugman and Obstfeld's book is a pretty good undergrad textbook to learn for the first time the core of monetary issues in international economics.


      2 out of 5 stars One word describes the book.......2007-03-11

      Verbose! The authors spend pages upon pages wasting trees trying to explain a concept that could be explained using one paragraph. The authors go in circles in my opinion, sometimes i feel that they forget what they had initially started. And the shyness to use math and write out what could be written as a single equation makes the book about 600 pages when it should only be 200.

      4 out of 5 stars A not-so-bad survey of international economics.......2006-11-28

      Regarding Gerald Senarclens de Grancy's comments: The idea of Krugman as a Bush administration cheerleader is pretty funny. At first I thought this was a joke but then I realised it wasn't. Granted, the book doesn't mention the Tobin Tax, but there's only so much you can pack into a superficial survey text like this. Overall, I think the authors are pretty unbiased and mainstream. (Haven't used the web supplements, so can't comment on that).

      Having seen this book evolve over several editions, I can honestly say that the current one represents a distinct improvement, with the new introductory chapter on the gravity model providing some much needed perspective at the start. However, it's not an ideal book to learn trade theory and open econonmy macro from. My favorite (although slightly more rigorous) is "The International Economy" by Kenen. And if you are only interested in trade theory, "International Trade, Theory and Evidence" by Markusen et. al. is superior.

      1 out of 5 stars Totally dissatisfied.......2006-03-28

      I'm really unhappy with both the book and the services provided that come with the book. This has several reasons of which I'd like to point out a few here (though I have to note that I only read the second part - the one about international monetary policy):
      o) the book follows a pure neclassical approach and seems very biased against everything else
      o) it sometimes reads like propaganda for some republican presidents
      o) it doesn't discuss (or even mention) very important contemporary concepts such as the tobin tax which could have a deep impact on international monetary policy
      o) the web applications are not provided for users of any other software than the core Microsoft systems, which makes them unusable by those who like eg. Apple, Firefox or Linux
      o) even running in Internet Explorer the web exercises have some major problems (some of the suggested answers are simply wrong)
      o) the web applications refer to graphs that do not appear in the newest edition
      o) the explanations are sometimes not very clear, in my point of view there are even contradictions
      o)...

      concluding I have to say that this book represents to me both a waste of money and a waste of time.

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