The Business of Streaming and Digital Media

Book Description

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.

Download Description

Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.

Customer Reviews:

Not useful for businesses with a general consumer focus.......2006-08-28

This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos.

While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression.

Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.

Excellent Read.......2005-09-30

As President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to!

Required Reading..........2005-09-29

I really liked this book. This book is very easy-to-use and has an easy-to-understand style. It provides Account Managers & Media Planners a working knowledge of the tools and analyses for which these technologies will affect running a new media department. The real world examples are priceless.

I found that it makes all the proper recommendations and that this book is a must-read for anyone in the Streaming or Web conferencing space.

I make it required reading for anyone on my sales or account management teams.

Christopher Kelly
Media Services Operations Manager
Globix Corporation

Excellent intro to the business of streaming media.......2005-09-19

There are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely.

DRSULO.......2005-09-18

This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications.

DRS

The Telecom Manager's Survival Guide: The Essential Reference for Telecommunications Systems, Solutions, and Cost Control

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