Book Description
Style: The Basics of Clarity and Grace reflects the wisdom and clear authorial voice of Williams best-selling book, Style: Ten Lessons in Clarity and Grace, while streamlining every chapter to create a very brief, yet powerfully direct guide to writing with style. The brevity and clarity of this book make it a quick and ideal read for freshman composition courses, as well as for writing courses across the disciplines. Style: The Basics of Clarity and Grace covers the elemental principles of writing that will help students diagnose their prose quickly and revise it effectively. The ten lessons feature principles of effective prose written in William's hallmark conversational style, offering reason-based approaches, rather than hard and fast rules, for successful, effective writing.
Customer Reviews:
very clear.......2006-08-14
I am a non native speaker, and even though my grammar is not too bad, my writing style has always been a source of frustration. At work, when comparing the texts I would write with the one of good native writers, I could see that theirs were better, but could not find why.
I bought this book based on the high reviews it got on amazon, and I was not disappointed. After reading a few pages, I scanned the research proposal I was writing at the time, and could already make significant improvements on it. The advices that the author give are sometimes quite simple, especially at the beginning of the book (for example : the main character should be the subjects of the verbs, which themselves should correspond to the main action). But surprisingly, I realized that I was rarely applying these simple rules of clarity. The author is never dogmatic, and insists that the only thing that matters is that the reader easily understands what we're writing. All throughout the book, numerous examples illustrate the concepts just introduced so that it is quite easy to test whether one has really got the point.
a gem.......2006-07-21
I found an used copy of " The Basics of Clarity and Grace" at bookstore. After reading 3/4 of the book I ordered two more copies. One copy for my son who is a journalist major and the other for my eldest son who writes good comedy. I liked its size and its no nonesense approach.
Better than Strunk & White, better than Turabian.......2005-12-19
The longer version of Joseph Williams "Style: Ten Lessons in Clarity and Grace" has been justly praised for many years. But as a director of writing programs at NYU, Princeton, and Yale, I never felt right adopting that text: it was too expensive, and more than the average student needed. This "Basics" Style is the perfect solution. All the brilliance of the longer book at 1/3 the price, "Style" perfectly balances explanations of style rules with practical examples. The rules that Strunk and White encourage are good ones, and American prose would be leaner if their precepts were universal. The problem with that book is that the advice is not explained systematically. You can use their suggestions when you face similar cases, but only Williams' text breaks down topics like elegance, coherence, and cohesion in ways that will let you carry the ideas into every text you write. I would not recommend this book for the casual 10th grader; although it's clearly written, its ideas are somewhat advanced. But for professionals, college writers, and any teenager who takes writing seriously, "Style" is an indispensable tool, a book you'll use for the rest of your life. For learning to write good college papers, I also highly recommend his "Craft of Research."
How Style Ought to Be Taught.......2005-07-13
Teaching style is not an easy task. Just look at the number of books on the market that portend to do this task, and it becomes obvious that not all authors succeed in their efforts. Some manuals attempt to teach by rules, others by persuasion, and still others by example. This book takes all three approaches and illustrates that the art of stylistic writing is a matter of know-how. Unlike most books in the field, I find this one generally successful.
The book's method is heuristic. It begins with causes of bad writing, and progresses to clarity, cohesion, emphasis, coherence, concision, length, and elegance. Each principle is given a bad examples compared to a good one. Direct, subject-verb-object writing is extolled, and certain anathemas of other texts are approved under the right circumstances. While I disagree with one its principles: That it is acceptable to begin a sentence with "There" and "It," these are minor quibbles in an otherwise strongly argued case.
Strunk & White's "Elements of Style" now has a major competitor, and this book is it. Whether one writes in fiction or non-fiction, the principles and examples given throughout this book are to be commended. I know of one author, a philosopher, who took these principles to heart. What once was ambiguous and contorted writing is now lucid, clear, and vivid. If this book can make this kind of progress, I certainly recommend it to all writers.
While on the subject of good writing, I also recommend Corbett's "Classical Rhetoric" for those authors who want to write convincing arguments. One on style, the other on substance. While William's book on style will make prose more readable, Corbett's book will make it more intelligible.
Truly great, smaller but updated version of his bigger book.......2004-01-24
This smallish book summarizes and updates "Style: Ten Lessons in Clarity and Grace (7th Edition)." I rank both books at least a "5 out of 5" ranking. I bought the "Style: Ten Lessons" book first and after reading his previous book, I wanted more from this author. This new book is a fitting treat; it is destined to be a classic in the field of writing.
This smaller 150 page book presents many easy-to-apply principles and, for me, were easier to understand.
The principles that I liked most were:
+ How nominalizations can be very good or very bad, depending on their purpose, or lack of it.
+ How to re-arrange sentences putting the new and most important ideas on the end; thus sometimes flipping the sentence around and making good use of the passive tense.
+ The importance of aligning the characters of your story with the subjects of your sentences, and using active verbs to make "interesting subjects do interesting things."
+ Why and how to keep the distance between subject, verb and object short.
There are many, many other writing principles that you will find very useful. Although this book is written for someone with writing experience, a beginner will also find it MOST helpful.
I recommend any budding writer to buy both books. The bigger, older book has more discussion. But I found this smaller, newer book easier to read and understand. I'm now reading his Craft of Research book, and it looks like a winner too.
This is an author whose books you should collect. He has become a highly recommended expert in the field of writing. Look at the reviews of the bigger book to see what others are saying. I am so happy that I found his books.
John Dunbar
Sugar Land, TX
Book Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter-writing tutor--direct mail expert Mal Warwick--shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results--not a Pulitzer Prize."
In How to Write Successful Fundraising Letters, Warwick's step-by-step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no-nonsense, jargon-free work has helped thousands of fundraisers achieve results.
Read a review written by Charity Channel Founder/CEO Stephen C. Nill:
http://charitychannel.com/publish/templates/?a=471&z=25
Customer Reviews:
You must buy this book.......2007-05-10
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
How To Write a Successful Fund Raising Letter.......2007-05-07
Excellent for a review of those with experience and super for those new at the experience. We have used it for both occasions
Disappointed.......2007-01-17
I am not an expert in writing fundraising letters. So, when I found a book with a title "How to write successful Fundraising Letters" it was as if I had won the lottery. I couldn't wait to get my hands on it because I was on a dealine to write a fundraising letter for a non-profit organization for which I had volunteered. I ordered the book, and paid just as much to have it deleivered the next day (local bookstores do not carry it). I found the book to be a tutorial and not something I could quickly benefit from. It is written to teach how to properly write and follow-up a fundraising campaign letter. The samples provided were very specific to 3-4 scenarios and did not offer much context. I guess I was looking for a book with hundreds of samples so that I could pick and choose phrases, paragraphs, etc.
Success at Last.......2007-01-11
I have toyed around with various funderaising letters over the years, reinventing the wheel each time. This book is a tremendous guideline for writing great fundraising letters and has many great examples.
I was able to raise over $100,000.00 in a recent campaign and for the first time I have had a number of people comment on how well the letter appealed to them, and how well it was written. I keep this book close at hand.
Development officer.......2006-11-06
have read part of it not all---so far it is good and helpful
Book Description
A powerful sales letter is the ultimate marketing tool for all types of business owners, sales reps, and advertising professionals. However, most sales letters end up getting tossed in the junk mail pile. The Ultimate Sales Letter, 3rd Edition shows you how to write letters that get read, generate leads, and make money. Coverage includes:
The twelve best headline formulas
Strategies for building a customer base
Sales letters for Web sites and online use
This guide teaches you a step-by-step system for writing sales letters any business can use--designed by the most successful and highly paid professional direct-response copywriter in the country.
Customer Reviews:
Thought it would be more...........2007-09-26
It was ok but would have liked something more easy to adapt to my letters.
The Ultimate Guide to Sales Letters.......2007-09-19
This book is the only start for anyone who is interested in developing sales letters, that sell. There is a reason that Dan Kennedy is the guru of developing sales letters and other forms of copy.
In the book, Kennedy unleashes a lot of information in bits of detail which are easy to follow. The book is so well written that you can not help but excel at writing great sales letters by the end. There are many copies of very successful sales letters throughout the book to illustrate the strategies, tactics and techniques revealed. The content flows smoothly from chapter to chapter making this book an effortless read.
If you are interested in learning to write great sales letters, get this book first!
Eliot Hoppe
Author - Selling: Powerful New Strategies for Sales Success
Another powerful, practical book from Dan.......2007-07-28
Have you ever spent hours writing the perfect sales letter, only to send it out and get little or no response? This information-packed book is sure to show you where you went wrong. And it takes you through all the basic steps and concepts that go into writing amazingly effective sales letters. Of course, there's no substitute for practice, but this book will get you off to a solid start.
Known as the "No B.S." guy, Dan Kennedy is a crack copywriter and consultant who regularly helps clients make millions of dollars. From my personal experience (and I have a shelf full of Dan Kennedy's stuff), all his books are worth their weight in gold. But be warned, he has a straight-up, slightly sarcastic style of communication that you either love or hate. Personally, I love it. And I confidently recommend anything and everything Dan Kennedy writes or sells.
Great book with great ideas simplified.......2007-06-23
This book is as good as a thick textbook on copywriting. Mr. Kennedy doesnt waste words and gets to the point in every sentence in this book. Also of great interest are copies of sales letters he wrote for his clients.
What I liked about this book was chapter/step 6: Getting your sales letter read. There are generous examples of attention-getting headlines and fill in the blank headlines. A lot of these caught my attention and I'm very picky about which emails to open because I've looked at thousands of them, but the samples in this book are still good to use.
I like this book because it is like AWAI's copywriting course condensed into one book.
Read this book today and start writing better copy.
A Fantastic Reference Guide.......2007-06-13
I received this book in the mail and read the whole thing in one night! It was a very practical, no-nonsense, reference guide. This one has it's own special place on my desk. Buy it!
Product Description
This invaluable resource is a collection of over 350 sample letters and models, plus excerpts, teasers, and opening lines that will deliver thousands of dollars of contributions for your organization. Use the models "as is" or adapt them easily to your own purposes. Either way, theyll help your requests jump out of the multitude of requests that flood the mail, get them read, and - most importantly - get a response. Youll find letters for every kind of fund-raising effort. In addition, this book provides ingenious "hooks" that will help get your envelope opened; pointers for writing strong opening copy, plus tips on asking for the right gift amount; structuring your fund-raising request; designing your direct mail packing; producing cost-effect mailings, testing, and much more!
Customer Reviews:
Great Reference .......2006-04-27
I found this book to be a great overview with lots of examples. It's been shared around our office over and over again!
Jam Packed with Samples.......2005-05-14
In addition to advice on how to write successful fundraising letters, this book contains hundreds of models, samples, and excerpts of actual letters. One section covers letters soliciting volunteer help. (summary by South TX Library System)
This book has 378 pages, so chances are very good that you will find a sample letter close to what you need. Inexperienced letter writers tend to be too wordy and turn off their potential funders. I really recommend that people pay close attention to the advice in this book.
The most frequently borrowed fund raising book I own.......2001-04-25
Chapter 15, Obtaining Substantial Financial Support with the Foundation and Corporate Request Letter, is the most dog-eared chapter of my copy. Government and non-profit colleagues whose core job and expertise is not in the area of fund raising, love this book.
moderately helpful.......2000-07-14
My pleasure in the book was minimized when I came to the sections on telemarketing, etc. . . not what I expected. The portions of the book that were helpful, were A-1.
Extremely useful shelf-reference for fund-raisers.......1999-11-18
Not only does this book offer real-life examples of letters for every conceivable fund-raising campaign and situation, it explains the structure of successful fund-raising letters. I refer to it frequently. 5 stars I reserve for anything written by Mal Warwick, who is in a class by himself. But 4 stars means I found Mr. Kuniholm's book well worth the money, repeatedly useful, practical, educational and wise.
Customer Reviews:
Good but old.......2006-06-25
The elements of business writing give good point to look at.But the book is old and sometime give weird information.It's not an important book to have but, but still have some info.
Very helpful, easy to read........2006-02-01
This book was easy to read and very helpful in communication skills.
One the best guides for business writers.......2005-03-16
This book, with an obvious nod to Strunk and White (which it surpasses), lists 67 principles of good writing, with about two pages each of details and examples. It's on the short list of recommended resources in my book The McGraw-Hill 36-Hour Course in Business Writing and Communication.
A valuable writing guide.......2004-02-21
Remarkably concise and informative, The Elements of Business Writing: A Guide to Writing Clear, Concise Letters, Memos, Reports, Proposals, and Other Business Documents by Gary Blake and Robert W. Bly is more than just a tool for business people. Taking a common sensical approach, as opposed to a lofty educated tone, Messrs. Blake and Bly do not restrict themselves to business writing, in spite of the title. For the most part, The Elements of Business Writing is a valuable writing guide for just about all forms of writing. The book is strong on: knowing your audience; clarity; precision; and persuasion. When you think about those four elements, you're thinking about effective communication in general. This is something everyone--not just business people--can use in their daily lives.
Very useful.......2001-04-26
If you write letters, emails, business proposals or marketing plans, this book will be useful to you. It is very easy to follow. The book offers a number of suggestions for writing clearly and with style, and explains each point in detail. I used this book for a graduate level class, but it would be useful to anyone!
Book Description
The School Administrator's Complete Letter Book with CD-ROM, Second Edition, offers a comprehensive selection of model letters and memos for a wide variety of educational purposes and situations. This book and its accompanying CD contain a gold mine of tested, usable letters and other communiques, some of which can be used practically word-for-word from the book, while others can be adapted to your specific needs.
The book's letters and memos represent the contributions of more than 60 outstanding school administrators throughout the United States - including superintendents, principals, supervisors, guidance counselors, and others - all of them with well-earned reputations for solid, professional communication.
Many types of letters are included - letters addressed to parents, teachers, students, teacher applicants, other school administrators, businesspeople, and the community at large. In addition, this handy resource is clearly organized, designed for easy use, and filled with the best letters of the best communicators in modern American education. The CD-ROM makes the letters easy to modify to fit your own situations.
Customer Reviews:
Schools Administrator's Letter Book.......2007-06-16
This book is my second bible!!! It is so convenient and I strongly recommend it to any upcoming administrators.
Wonder Resource.......2007-05-29
This is a wonderful resource for any school administrator. It has been extremely helpful and easy to use. Well worth the price!!!
School Leader.......2007-02-21
This book is an amazing resource. The CD gives you great control over the content and its usability. If you have ever had a hard time just starting a memo or letter, this is a resource you can definitely use. If you dread writing letters or just need an idea for a communication tool/method/content, this is a must-have for any educator.
Great book of letters.......2006-03-09
No matter what type of letter youmay need, it is right there in this book. It was a life saver.
Book Description
The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is "What really works?" Every time a business experiments in testing, it costs money and may not produce a return. Finally, there's an opportunity for the ordinary business to become extraordinary. Harlan Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies. Kilstein's sales letters are pure gold; one recent online letter brought in $110,000 a minute. In Steal This Book: Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum on Steroids, not only do you get examples of what really works, you also get instructions on how to adapt these letters for any business. Ask any copywriter what his most important possession is and he'll point to his "swipe file" of proven winners accumulated over years. Now, you have the opportunity to get a multi-million dollar swipe file in your hands and put it to use. The Forward to Steal This Book was written by copywriter John Carlton.
Download Description
The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is "What really works?" Every time a business experiments in testing, it costs money and may not produce a return. Finally, there's an opportunity for the ordinary business to become extraordinary. Harlan Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies. Kilstein's sales letters are pure gold; one recent online letter brought in $110,000 a minute. In Steal This Book: Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum on Steroids, not only do you get examples of what really works, you also get instructions on how to adapt these letters for any business. Ask any copywriter what his most important possession is and he'll point to his "swipe file" of proven winners accumulated over years. Now, you have the opportunity to get a multi-million dollar swipe file in your hands and put it to use. The Forward to Steal This Book was written by copywriter John Carlton.
Customer Reviews:
The Price Tag is a JOKE for a Huge Swipe File..........2007-08-18
First of all, his sales copy isn't that great. If he claims that these letters have made his clients (and not even himself) millions then it goes to show that any half-a-brain can write a decent sales letter and make money.
This book was over $100 and maybe worth $35 at best. Why? You can collect your own swipe file for free by just saving your "junk" mail.
I analyzed a lot of the copywriting and established that Harlan Kilstein isn't really that great. Some of his grammar is off. He doesn't write a headline or subhead properly. Some of the letters are capitalized while others aren't, ruining the continuity of the piece(s).
I recommend you study Dan Kennedy (The Ultimate Sales Letter) or study Gary Halbert's letters (if you can find them) because those two are the two best copywriters on earth. (Gary Halbert is now deceased as of this year but his copywriting legacy will live on forever.)
Furthermore, it seems that Harlan Kilstein just did copywriting for companies and never took his own risk in doing his own mailings (like I do). Therefore, does he care how the copywriting turns out? Does he give it 100%? And does he really know what the results were when the mailings went out?
He claims that he is giving you million-dollar sales letters but then admits that one (or more) he's written were never mailed. What!? That makes the title sort of deceiving, right?
I do like his book title, though..."Million Dollar Sales Letters You Can Legally Steal to Suck In Cash Like a Vacuum on Steriods."
That would make an excellent headline (in a slightly different variation) for any kind of business opportunity piece.
It is inaccurate, though. Since he wrote those pieces for clients as a "work for hire" situation, you cannot "steal" or plagarize any of the sales letters word-for-word, no matter what he says. Even as the author of the materials, he cannot give the legal go-ahead for just anyone to copy his work because he did it as a work-for-hire for someone else.
Check out Herschell Gordon Lewis and his "swipe file" (or any of his copywriting books) or just collect your junk mail. Within a short time you'll have your own million-dollar sales letter treasure chest.
One last comment: For being a "swipe" file, there aren't that many sales
letters anyway!
Not recommended.
This book is a STEAL.......2006-02-19
WOW this book is truly amazing! THis is a concentrate of powerful sales writing techniques. Thank you for putting it all together in one book. !
You want to become a world class copywriter and make tons of money...unfortunately...you can't do it without this book.......2006-02-17
When you need to bring in the cash for a client or yourself,
you don't mess around with 'guessing'.
You use PROVEN 'direct sales in print'. You use
PROVEN money-making ideas. You use PROVEN letters
that have gone before you and proven themselves
with a duffelbag full of 'benjamins'...letters
that have been PROVEN to bring you MONEY.
(and lots of it.)
Harlan has assembled the BEST money-making letters he
has ever produced for himself and his clients. They
have worked because they have brought in MONEY. And
that's the only result that matters in the end - whether
you're selling products or asking for charity - you're
looking to BRING IN MONEY. You want SALES.
And in order to do that, you need to know what
WORKS. What has PROVEN to bring RESULTS, and
will continue to bring results again for you
in the future. Harlan will show you how to
get those results YOU want with these PROVEN
letters in his new course.
Harlan explains each letter before you see it,
so you understand WHY it worked...and...why it
will work again for you.
There is zero hype or trickery in Harlan's
letters. Only RESULTS.
Here's just a taste of what this course will
tell you:
* The real reasons why Gary Bencivenga, John Carlton,
David Garfinkel, Bob Bly, David Deutsch, Parris Lampropoulos,
Stephen Pierce, Alex Mandossian, Yanik Silver and
Perry Marshall all praise this course (page iii-vii)
* What is the defining factor that seperates
world class $40,000 upfront 15% royalty
copywriters from $500 per 'gig' copywriters? (page 3-15)
* 11 Personal Improvement Letters (Pulled a
combined total of over 8 figures.)
* How to write a letter so good, that you
end up having a New York Times Best-Seller
(page 138-152)
* How Harlan launched Stephen Pierce's career
using 10 pages...and...exactly how you can
replicate his success for yourself (page 177-187)
* 5 Financial letters that will change your
financial destiny, if you choose
* The letter written for the book "The Greatest
Direct Mail Sales Letter" (If the letters in
"The Greatest Direct Mail Sales Letters" were
good...imagine how amazing the letter FOR THE
BOOK was!) (217-226)
* 6 Marketing letters that world class
copywriters study...and...1 that was
written right after a seminar put on
by "the greatest living copywriter"
...and...1 smash-hit letter you've
seen that was written for one of the
greatest marketers alive
* 3 Health related letters that will make you
rich, because they were modeled after some of
the top earning copywriters of all time...and...
if you model them, you too will make mucho dinero
* How to get a $250 valued consultation with
Harlan...for free (page 336)
* Why are John Carlton, Gary Bencivenga and
Dan Kennedy all mentioned together on one
site...and...how can it make you more money?
(page 338-351)
* A site with more breakthrough information
than any sane person can use in a lifetime... (page 356)
* and way, way more...
Instead of buying anything with unproven
theory...or heck, just theory in general
(which is useless) - study this course with
PROVEN money-making power letters.
And to be perfectly blunt, you will not
become world class (or even make a lot of
money) unless you study this book. I know
that's not what you 'want' to hear, but
it's what you NEED to hear so you make
tons of cash in your business.
Have this book shipped to you immediately.
Get it now.
Wanna write money making copy... the easy way?.......2006-02-15
If you do, buy this book and "steal" it's contents!
Harlan has made millions for his clients with these ads. He'll teach you how to do a proper "swipe" so you can use the letters within as a template to crank out cash sucking copy that forces your customers to buy, buy, buy!
Harlan is a master copywriter and knows his stuff. Save yourself the pain and suffering involved in creating your own ads! Why re-create the wheel when Harlan has done all the work for you!
This book is worth every penny...and frankly it should be sold at twice the price. Buy it now before he wakes up and sells it for much more!
Book Description
From persuasive memos to complaint letters, sales letters to executive summaries -- this exceedingly useful guide helps the business worker write clearly and in an appropriate format, style and tone. Numerous examples show how to overcome writer's block, organize messages for maximum impact, achieve an easy-to-read style, find an efficient writing system and much more.
Customer Reviews:
Go to book.......2006-11-03
I bought several similar reference books at the time of this purchase. Effective Business Writing is my go-to book, my first choice, and usually all I need.
Great reference book - - timely, too!.......1999-04-22
This is a well-written, carefully organized book that belongs on desks across America! Topics covered include organizing before writing, overcoming writer's block, suiting letters to complex situations, and using grammar and punctuation properly. If I had to provide one criticism, it would only be that the book is too short! As a reader, I didn't tire of the useful sample letters and would have happily read more and more. A great reference for the tentative writer and a good refresher for seasoned writers, as well.
Book Description
No more excuses! With this essential resource, there is no more need for agents to panic over business correspondence to clients or customers. Agents simply find the letter they want to use, make any changes they want, insert the clients' names and addresses, print the letters, and harvests the benefits. This new time-saving resource includes a CD-ROM that provides more than 200 sample letters and e-mail messages agents and brokers can use daily in their real estate career. Agents will discover letters for all kinds of issues and scenarios, sample messages that can be copied and pasted into e-mail, checklists, forms, and more.
Customer Reviews:
Five Minutes to a Great Real Estate Letter.......2007-09-17
The product was good. It contained everything I've wanted. But it would be nice if it would contain some photos of some of the letters or products inside the book to make it easier to determine if this is the right product or not.
disappointed.......2007-08-09
I was very disappointed the second I got this book and cracked it open. I purchased it because I considerd myself a poor letter writer and wanted new fresh creative ideas. These sames and mostly very short, seemed shallow, unfinished, and are very simple and elementary. As for me. this was a waste of money. I am obviously much more creative than I thought and would never send a client a letter with 4-5 short sentences.
Not worth the money!!.......2006-03-27
I don't think this book worth the price. All the letters are very basic, a bit outdated and follow old prospecting techniques. Some of the letters can only be use after you made a call or you met with a prospect. There is nothing impressive about this book.
I'd expect to see more eloquent and articulate letters. My broker wrote better letters and they are free.
ABSOLUTELY AWESOME!!!.......2006-02-24
This book has been quite helpful for me in writing letters that sound so professional, but like I wrote them myself. Sure saves the brain alot of time on trying to construct a personal but professional letter.
Great book!.......2005-08-13
This is an excellent book for both new & experienced real estate agents. The letters sound intelligent and professional, and they're informative without being either too informal or sounding stilted. The CD included with the book was especially helpful, because you can just download all the letters onto your computer & personalize them with your own information or make changes. Real estate agents are too busy to have to re-invent the wheel every time they need to write a professional-sounding letter. These are GREAT templates. Highly recommended.
Book Description
A valuable resource for students seeking a thorough understanding of recent developments in corporate and partnership taxation. Includes fundamental concepts of federal tax law, organization and capital structure of corporations, and organization and operation of partnerships. Authors discuss tax consequences of each entity and differentiate between distributions for corporations in complete liquidations and those not in complete liquidations. Contains final regulations under Section 338 (taxable stock acquisitions) and Section 704 (allocations with respect to contributed property); proposed regulations under Section 708(b) (partnership terminations); postacquisition continuity of interest; and other recent regulations.
Customer Reviews:
Concise Restatement of Business Tax.......2007-06-11
Having read NOTHING in business taxation prior to the final, I used this book to cram over the course of four days. Amazingly, I received a B, which was well above the median for the course. A nice feature of this book is the casebook table that shows which parts of the outline cover which pages in each of several leading casebooks. This made my unorganized cramming sessions much more manageable. My casebook reading was covered in 89 pages with this outline. Awesome.
If it wasn't for this outline, business tax would have killed my GPA and any chances for high honors. More significantly, I actually learned a lot from those four days and have applied the principles learned at my summer job. Good luck!
This book saved my life.......2006-11-29
"The yellow book" cruised me through Partnership Tax and Corporate Tax by spoon-feeding me all relevant laws/doctrines in a clear, concise way. This is an amazing book, which was recommended to me by an LLM Tax graduate (now an attorney for the IRS) who told me that everyone in her LLM program used this book. Get the yellow book, trash your other tax textbooks-- it will make you a star.
Books:
- Style: The Basics of Clarity and Grace (2nd Edition)
- Style: The Basics of Clarity and Grace (2nd Edition)
- Successful Manager's Handbook: Develop Yourself, Coach Others
- Successful Manager's Handbook: Develop Yourself, Coach Others
- Successful Manager's Handbook: Develop Yourself, Coach Others
- Successful Woman's Guide to Working Smart: 10 Strengths that Matter Most
- Technical Analysis of the Financial Markets: A Comprehensive Guide to Trading Methods and Applications (New York Institute of Finance)
- Technical Writing 101: A Real-World Guide to Planning and Writing Technical Documentation, Second Edition
- The 200 Best Home Businesses: Easy To Start, Fun To Run, Highly Profitable
- The Business of Streaming and Digital Media
Books Index
Books Home
Recommended Books
- Edie Factory Girl
- The Historical Atlas of New York City: A Visual Celebration of 400 Years of New York City's History
- Debt Collection: Successful Strategies for the Small Business
- Monster Book of Japanese Puzzles: Masyu, Nurikabe, Hitori, Sudoku and Kakuro
- Introduction to Management Accounting, Chap. 1-17
- The Secret
- RAF Gibraltar
- Crisis and Change in the Japanese Financial System
- Liberty Beyond Neo-Liberalism: A Republican Critique of Liberal Governance in a Globalising Age
- Lewis and Clark's Green World: The Expedition and Its Plants
General
| Essays
| Literature & Fiction
| Subjects
| Books
Style: Toward Clarity and Grace (Chicago Guides to Writing, Editing, and Publishing)
Artful Sentences: Syntax as Style
Style: Lessons in Clarity and Grace (9th Edition)
The Craft of Research, 2nd edition (Chicago Guides to Writing, Editing, and Publishing)
The Bacchae of Euripides: A New Version
