Book Description
So you want to own your own business, be your own boss, set your own hours, and make real money. If you’re comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You’ll find out about using established storefronts as a shortcut (sort of like setting up shop in a huge, established cybermall) or building your own Web site from scratch. You’ll explore:
- Doing research, defining your niche and target market, and putting it together in a practical business plan
- Getting the hardware and software you’ll need to get going
- Creating your own Web site with good organization, useful content, and eye-catching design, including ten must-have features and info on clip art and photos
- Selecting a Web hosting service (with info on free Web site homesteading)
- Setting up for handling business online, including building in security, accepting charge cards, creating shopping carts, and more
- Managing your goods and services, including sourcing goods, handling returns, adding shipping fees, and maintaining inventory
- Taking advantage of successful online business models, including storefronts such as Amazon.com, Yahoo!, CafePress, PayPal, or Microsoft that already have all the tools and systems, plus great traffic
- Running a business on eBay
- Marketing your business and the secrets to search engine success
- Keeping good business records and staying on the right side of the law, including everything from trademarks , copyrights, and licensing to taxes, with info on accounting tools and software
Written by e-biz whiz Greg Holden, Starting an Online Business For Dummies, Fourth Edition has all kinds of case studies of successful cyber businesses, including a woman who sells her own insect repellent, a mapmaker, a housewife who sells sweetener and coffee on eBay, a sculptor and painter, and more. Packed with inspiration and information, it includes:
- Lots of Web sites that will give you good ideas
- A companion Web site that includes an online directory of Internet business resources
- A list of legal and business requirements
Get going, and build a booming business right at home. The only people you’ll have to take orders from are customers, and those are the kind of orders you’ll like!
Customer Reviews:
Buy the latest version.......2007-09-16
This book is useful when you are just starting an online business. Just make sure you buy the latest version so that some information is not outdated by the time you are ready to set up your online business.
Worth it's weight in gold if you're going online!.......2007-08-18
I just got this book last week and I'm not even done with it and have gotten so many 'nuggets' that it has more than paid for itself already! It's well written, easy to understand, organized extremely well for easy reference and full of helpful resources.
The section on 'Keeping it legal' saved me great error already (I was going to buy a domain name that could've infringed on a copyright) and I have found several free web builders online that are 10x's better than what I had been using. There's so much practical information in this book that I no longer feel guilty for buying it new.
This book is zero fluff, tons of examples and free or very reasonable resources, and lots of food for thought. The table of contents is so detailed that it makes for a quick reference (does anyone read a book like this cover to cover?) Greg Holden's writing style is personable and to the point and very easy to understand.
I truly don't understand all the reviews that say this book is no good, not sure what they have been reading, but I have no less than a dozen books of this nature, and this is one of the few that isn't 75% fluff. I'm somewhat of a website newbie, starting about a year ago trying to do my own website. It's alot harder (for me)than I originally thought and have tried no less than 6 different hosting accounts, 4 different online web builders, and 6 different web editing software trials (Expressions, dreamweaver, publisher, coffee cup, page spinner and frontpage). One of the best discoveries in this book was that Firefox offered a FREE...quality...web editor!
This is the 2007 edition, maybe people were referring to the earlier version of the same title. I have gotten way more out of this book than I thought I would. I guess I must be a true "Dummie". It's definitely worth your time checking it out if you are new to the online business world, you can always resell it on Amazon and recover your moola.
this one really is for dummies.......2007-08-05
One of the worst "For Dummies" books I've ever read. Normally, I'd rate for dummies books a 3 or 4.
Not worth it.......2007-04-19
You could do an online search and find more information than this book gives you. I did not enjoy and I returned it. It is broad and never really gives you step by step instrucions on how the webite actually works and how to create it.
very rudimentary, broad overview.......2007-04-14
People who use the internet regularly will not get much out of this book--it's no joke when it says "for dummies". Greg Holden does give a broad overview of the many aspects to starting an online business but even then the information is outdated and at some points, simply not accurate making you wonder where this guy gets his facts.
In an environment that is not only competitive but also changes rapidly it is important that you are equipped with the most up to date information. This book however, still proclaims AOL king and web sites using tables and frame "advanced". Although the book was published in 2006 (and in its 4th revision), it feels more like it belongs to the 90's.
So even if you are new to the internet and need a place to start I recommend you find yourself a different book.
Book Description
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Customer Reviews:
Life Changing.......2007-10-19
This is NOT a "How To" book. Instead it is a platform for change packed with thought provoking ideas that will enable any seasoned small business owner to relate and take immediate action to re-engineer his business' organization. I only wish I had read or listened to this book when it was originally published 20 plus years ago.
Should have been another reader.......2007-10-11
I think that it should not have been the author that was reading. He reads on a monotone level and makes it difficult to follow or not fall asleep.
The book could also have been half the size that it was. The message is simple and that is build a system that you can duplicate.
Required reading.......2007-08-10
This is required reading for anyone considering going into business or currently in business for themselves, especially if their business is taking more of their precious time than they wished. You must know your numbers. It has been a real eye opener.
Jorick
E Myth.......2007-07-11
My husband and I have learned a lot from this book. We knew these things before the book, but never really thought they would influence our business. Very informative and interesting.
Will Turn Your Head Around (like the girl in The Exorcist) .......2007-07-09
The E-Myth is essential business knowledge, and I wish I had had this wisdom 20 years ago. Gerber basically busts the old paradigm that being "good" at what you "do" - i.e., being a good "technician" - is the most important critical factor in having a successful small business. As Gerber correctly points out, you will crash and burn if you spend too much time working *in* your business and not enough time working *on* your business and seeing it as something separate from yourself.
What I found most helpful was his explanation of how having precise and thoughtfully crafted job descriptions and operational methodologies can make all the difference between making true progress and floundering on a day-to-day basis. Likewise that a mission tied to deeply held personal values, understood by *all* persons in the business - top to bottom-, is absolutely necessary. And likewise that clients (in my case) or customers want a consistent, positive experience that meets or exceeds their expectations every time they do business with you, especially if you're in a profession or a service business. Let me tell you, truer words have not been spoken. It's news you can use immediately.
Gerber reads the E-Myth (unabridged) on this CD set. His delivery is avuncular and warm, and apart from the "pie" theme (see below) didn't grate the way many author-read works do. What drove me crazy (and why this is a 4-star instead of a 5 star review) was the conceit of a running dialog between Gerber and a "client" named "Sarah" and her floundering small business called "All About Pies." The take-away from this is valuable, but cheeze lou-eeze! I kept imagining Jimmy Cagney in Public Enemy, washing the face of his whiny girlfriend with a grapefruit over breakfast, only here, I was rooting for "Sarah."
I have the book also. Trust me - go with the CDs.
Book Description
A lively insider's guide to starting a successful small business selling items old and new on eBay, written with personal anecdotes, well–kept secrets, and insider tips by Adam Ginsberg, eBay's most successful private salesperson.
This is the insider's guide to making money on eBay. Adam Ginsberg is the most successful seller on eBay, moving around a million dollars' worth of merchandise every month. Not only will he impart his personal secrets on how to sell on eBay –learned through years of experience – and his tips on expanding your small business using eBay as a global market, but he'll also give fun side–notes and anecdotes, keeping the book lively and making it a fun and interesting read.
This book will be a must–have for all current and aspiring eBay sellers, all small–business owners, and anyone who wants to learn how to start a million–dollar company.
Customer Reviews:
Only for the newbie.......2007-10-22
Just finished the book last night hoping to find ideas that I could implement in my eBay sales. No real new info here. More geared for the eBay novice. If you have any experience buying or selling on eBay you already know 99% of the info provided in this book.
I found it odd that the author claims to have sold a 4 year old pair of very worn sneakers on eBay for $21 in the beginning of the book and then talks about it again later in the book but the sale price was $26.
Also, the author refers you to links to third party paid services which he owns.
Read this book is one sitting..........2007-10-09
What really stood out for me was the writing style of the book. It was conversational with great stories that were fun and interesting.
Along with great tips, this book is not written in the typical "textbook" format. I read the entire book in less than a day and would definitely encourage anyone to read it!
Simply a GREAT Book!.......2007-10-09
Not only was this book easy to read - the content helped me go from a new eBay seller to an advanced one. I went from 19 feedback to 175 feedback in 60 days using the techniques I learned.
I'd highly encourage anyone interested in learning more about eBay to read this book!
Great eBay book.......2007-06-14
a Gotta Have book if you are planning on starting an eBay business in your home in 30 days. Great reference for the experienced eBayer.
Garbage.......2007-06-08
This book is one big fat advertisement for Ebay and for Adam Ginsberg's other ventures. It had very little useful information, and NO information that cannot be found easily on-line or on Ebay itself. It was a waste of my time reading it. It was utterly repetitive and took forever to actually get to any sort of information or advice. There is hardly enough information in this book to fill a 10 page pamphlet...let alone a 300 page book!!! I'm just happy I got it from the library and didn't end up wasting my money as well as my time.
I wish there was actually a book out there to help people who are not complete ebay beginners. The biggest ebay woe is finding sources for products, and there is little help in this book....OH, unless you want to go to the website Adam plugs and buy more stuff from him. SURE, then he'll help you out. HA, RIGHT!
Book Description
Want to pick up extra cash? Explore opening an eBay store? Unload your dusty disco albums or the collection of antlers in the basement? Hey, those poor, dead deer could lead to a rich, lively career. Whether you want to build an eBay business from scratch or just want to make sure you’re up on eBay’s policy changes and taking advantage of new automation tools, this guide will have you selling successfully on eBay faster than you can say, “going…going…”Starting an eBay Business For Dummies 2
nd Edition gets you organized and in virtual business fast with step-by-step guidance on:
- Setting up basic auctions
- Pricing items or setting minimums strategically
- Using the About Me page to begin creating a professional identity
- Finding sources of merchandise (once you exhaust your basement, attic, and relatives)
- Managing your business with online auction management services and software, including a list of 16 popular sites with their prices
- Writing tempting descriptions and taking good photographs of merchandise
- Selecting payment systems (and why shipping C.O.D. is a no-no)
- Handling inventory and keeping records
Written by Marsha Collier, author of eBay For Dummies and eBay Bargain Shopping For Dummies, an eBay PowerSeller, columnist, and teacher at eBay University, this book is packed with time-saving, money-saving tips plus secret eBay hints to help you compete with the pros from the get go. It gives you inside information on:
- eBay motors, real estate, and other unusual areas
- Dutch auctions, reserve price auctions, and private auctions
- Using an eBay fee calculator to check your final value fees
- Shipping and insuring merchandise efficiently and economically
- Printing shipping labels and postage
Complete with a glossary and index, Starting an eBay Business For Dummies 2
nd Edition is just what you need to get started selling on eBay, to graduate from occasional seller to PowerSeller, or to become a genuine eBay entrepreneur like the ten whose success stories are featured in this book!
Customer Reviews:
Very Happy.......2007-07-22
The book was a lifesaver. It was in good condition and came in a timely manner.
eBay Overview.......2007-03-31
Beginners will find many useful tidbits to help them get a sucessful eBay business started. This book is a good starting point.
Useful.......2007-03-10
Some useful information on ebay. Not all ideas work for all items being sold, but gives you ideas.
Very surprised.......2007-02-07
Its a great first and reference book for beginners or if your thinking of selling anything on Ebay.
General Overview for eBay begginers.......2007-01-10
Overall this book was an easy read. The information is marginally useful. I would not say it is the best book on ebay selling, but there are bits of advice that I found useful. What I think lacked attention was the section on getting inventory, there just wasn't enough sources.
However the book does give advice on going legite and all the paper work you need to complete.
It is a good general book for starting, but not the only one you will need to run an eBay business.
Book Description
It's payday on eBay®!
You may have been making some money on the side with eBay®, but if you've done much business at all, you know that it's not always as easy as it seems. Whether you want to be a full- time seller or make money on the side, this book will guide you step-by-step through creating the eBay® business you've dreamed of. It covers the basics of an eBay® business including record keeping, taxes, legal issues, sourcing, promotion, fraud protection, fulfillment, and other details entrepreneurs need to know. It also helps you determine what to sell, how to price it, and the details of working with services like PayPal.
Customer Reviews:
Very satisfied with book and the seller.......2005-10-03
I am pretty satisfied with the book. It was in very good condition and a great buy. The seller was prompt, efficient and did a great job.
Covers all the basics of starting an online ebay business.......2005-05-10
Covers all the basics of starting an online ebay business, from insurance coverage and handling sales tax quirks between states to advertising, promotion, accepting and pursuing payments and more. Those who recall the old ebay auction-only model will find much changed: you can now set up a shop with fixed prices on ebay and Starting An eBay Business covers both stores and auction formats.
Book Description
- Eleven minibooks comprising nearly 800 pages offer would-be online entrepreneurs all the information they need to launch an e-business and succeed in today's marketplace
- Unlike competing guides, this book explains how to redesign a site, retool marketing strategies, and run a nonprofit site as well as offering in-depth coverage of how to secure a site and move from retail to e-tail
- Minibooks cover online business basics, legal and accounting matters, Web site design, operational issues once a business is up and running, Internet security, how to boost sales, taking a brick-and-mortar business online, storefront selling at eBay and elsewhere, fundraising at a nonprofit site, running a niche e-business, and advanced e-commerce techniques and strategies
Customer Reviews:
Even experienced sellers will learn something.......2007-07-08
I have bought and sold stuff online for years and this book still had useful information in it. It gives useful, specific sources for many different categories of eCommerce.
I have paid much more for courses and books from so called marketing experts that didn't have near as much information.
So often you will read or hear that you need to do this or that, but they never tell you the specific places that you can go to get it done.
The many different categories of selling advice would at first make you think that it just glosses over them but once you start to read you see that they are one of the strengths of this book... you just keep finding good advice to tweak and improve your online business.
From web site design and boosting traffic to credit card acceptance to keeping your customers happy or even legal advice for people just starting out, it's hard to name just one part that would be considered the best part of this book. Site security to even the basics of chosing a business name are covered.
It doesn't matter if you are only thinking about starting an online business or if you have various web sites and are an experienced eBay user, there will be something in here that will make you glad you bought it.
Excellent- From Basic info to More Advanced all in One!.......2007-06-18
This book was a real surprise. I fully expected to use it as a resource for new Ebay/Web commerce users that we help teach but found it excelled not only in the basics but in pretty much the whole plan of where you would want to be online in the long run. I am particulary fond of books that discuss legal and accounting set up and this one covers a lot of good info like type of organization, record keeping, copyrights and trademarks, a tax overview etc. A great foundation for the new online business. There is a lot of information regarding web site design, internet security and boosting your sales. Usually many books would leave off in this area but not this one. It has information on taking your retail business online , selling from a storefront and covers some important ideas like affiliate marketing and finding a niche. Whether deciding to operate on Ebay or with your own website this book is jam packed with information. Even as an experienced online user I found myself making notes from many of the sections in the book including those with suggestions on what to do to expand sales, deal with changes and other customer issues. Just as a note this is one huge book. Over 800 pages including the index and for the price a bargain. For Ebayers I would recommend this book and a general Ebay book as a package to buy. If working directly on your own e-commerce site I would recommend this book with with a web 2.0 or social marketing book.
A Great Reference!.......2007-01-12
A wonderful reference to have at your desk. It truly is like having lots of books in 1 - 800+ pages!
Book Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service.
The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal.
* Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market
* This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Download Description
Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture
Customer Reviews:
Great Service!.......2007-07-06
This is a great book with all of the information that I was looking for. The product was received on the date specified. The service was excellent. Thanks again!
Great eBay starter book.......2007-06-14
If you are trying to get started in eBay you gotta get this book.
Good comprehensive starting point for the prospective eBay-er.......2007-03-28
This author is one of the current gurus in the area of making a ton by selling stuff on eBay. I've been registered there for almost a decade myself, buying books and stamps at first, and then selling them. I was never out to amass a fortune, the way Collier and so many others seems to be, but I've made a slow and steady income and I've been happy with that. Since I taught myself how to do all that stuff back when eBay was still a relatively site, I've never felt the need of a how-to book, but a colleague recommended this one so I decided to take a look at it. Not bad, not bad at all. While enthusiastic (because it's required by the publisher of this series), Collier manages not to get carried away too often. For instance, she will suggest good online business practices, then confess that she seldom follows this one or that one herself. I didn't find anything I didn't already know in the "Basics" section (which was kind of a relief), but she has some interesting things to say about researching goods on the Web, whether you're buying or selling, and some subtle points about the way PayPal works which I hadn't really thought about, and so on. The author also has a strong background in marketing and sales and what she has a number of thoughtful things to say regarding the application of that experience to eBay, things that us humanities majors have never had to learn. So, while I won't follow her advice on using QuickBooks, and I don't expect to open an eBay Store, I certainly put a lot of bookmarks in this fat volume for future reference and rereading.
Very informative!.......2007-03-13
Although you will find yourself needing a lot of time to read it, I think this book has all what you need to know about ebay. either to buy or sell. It is very informative and easy to read. I recomend it.
Outstanding Resource.......2007-02-14
If you're on a tight budget, much of what she tells you is actually explained on eBay in the "Site Map", but you can't spend ALL your time online! For example: I wanted to have my own domain outside eBay. Marsha provided a springboard saving me hours of research time. I ended up with one of her suggestions. That tip alone has saved me beaucoup $$. Ideal for beginning to intermediate sellers.
CON: this deals only with eBay. I find selling on Amazon often to be the better choice. Also no mention of Overstock nor Yahoo.
Book Description
Make big profits on eBay with no upfront investment!
Make thousands of dollars per week--with little or no financial risk--selling other people’s stuff on eBay. How to Start and Run an eBay Consignment Business explains how to locate and work with consignors and successfully deal in the goods they want to sell, including collectibles, retail store closeouts, estate items, corporate merchandise, and much more.
Find out how to get started selling on consignment, decide what kinds of items will be the most profitable, and set up your business. You’ll get sample contracts, forms, and flyers, as well as tips on creating a web site, marketing your business, and automating day-to-day tasks. Whether you want to supplement your income or become a registered eBay Trading Assistant, you’ll find everything you need in this helpful, step-by-step guide.
Customer Reviews:
If you have Titanium Ebay from the same author, this book is just a cut and paste work with an extended chapter on consignment.......2007-10-06
About 85% of the book is in Titanium Ebay, and in the exact same words. Its just cut and paste. If this is your first Skip McGraph book, this is excellent way to start.
I love McGraph style, and incisive info on the Ebay business. He tells you insider secrets of PowerSellers, and their tactics. But the best are the cases he makes, examples of what to buy, how to sell it and profit. He opens up your mind that almost everything sells.
eBay Consignment guide.......2007-06-14
Very good guide on what "to do" and "not to do" in starting the eBay consignment business. The author speaks from his own experience which I have found is the best way to learn.
Another Great book that stays close by on my shelf for reference
Consignment and eBay can work together.......2007-05-29
A good overview on a patient use of eBay. This works well establishing long-term relationships with regular customers. Consignment is also an entry for those individuals not wanting to be sales people but creates them into one comfortably. I recommend it as a part of your library. Try it for knowledge of another way to source your business.
Extremely helpful!.......2007-03-20
This book gives you all that you really need to know about running an ebay business including pitfalls and things to be aware of that you normally would have to learn the hard way. It is definately worth every penny I paid for it!!
A must have resource for this business........2006-12-05
Like many or most who have read this book, I was going through the investigative process of either starting or investing in an eBay consignment business. This book has a lot of useful ideas and is very practical. No eBay consignment business should be without it, as it will pay for itself many times over.
Book Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Download Description
- The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day
- Written by a veteran For Dummies author working in cooperation with Google, which will help support the book
- From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers
- Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
- Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
Download Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Customer Reviews:
Disappointment.......2007-10-14
Usually Dummies books are helpful but this one didn't cut it. Not sure if it's the auther or just that Yahoo stores is too complicated. I thought I could avoid hiring a 3500 dollar store designer but this book wasn't detailed enough. It only covers the store editor, the author isn't supportive of designing your store with straight html or another tool. Yahoo's support isn't very helpful either. If you want a website to sell your goods on, Yahoo and this book is not the way to go. Good Luck.
I was so lost 'till I found this book!.......2007-09-18
I have been working with websites since 1994. But when I came to edit my first Yahoo store I thought I had gone back in time. I didn't recognize anything, it all looked foreign and I needed to find help quick. Online proved fruitless so I grabbed my keys and heads to the bookstore for "research".
There were a few books there on Yahoo Selling but I found the Index of "Starting a Yahoo! Business for Dummies" easiest to navigate to exactly what I needed. As I scanned the book though I found more areas in which I could benefit. Much more areas than I had realized I could even do with Yahoo! Stores.
If you are lost with Yahoo Stores you will find all of your answers and more in "Starting a Yahoo! Business for Dummies"!
WONDERFUL!!.......2007-08-07
The book is absoultely the best "How To" for Yahoo Small Business on the market! Very clever and quick witted, Rob Snell is amazing. He not only has mounds of information regarding all aspects Yahoo! Stores, he has also helped me a lot personally in emails!
The book gives ideas, and points out common mistakes that i really needed help fixing. This book has helped sales, customer marketing and so much more.
A definate must-buy for any Yahoo! Stores owner.
a great book for any yahoo business owner.......2007-07-28
This book has been a great help in opening my business i still got a lot to learn, but this book gave me a jump start in my knowledge of the monster that is yahoo business. I love the book and recommend it to any one looking for some help, you will find alot in the book and at rob snell web site.
if you need help buy it
A must have for small business owners!.......2007-07-04
After reading this book, I no longer have to guess how to edit my own store! It breaks things down clearly with examples, and pictures.
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General
| Business & Investing
| Subjects
| Books
E-Commerce for Dummies
Internet Riches: The Simple Money-making Secrets of Online Millionaires
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Building a Web Site For Dummies (For Dummies (Computer/Tech))
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
