Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
Customer Reviews:
I learned so much from this book.......2007-03-30
This book took my business, AUDIN Web Design, to new heights. Now anyone can just type in AUDIN Web Design in Google (or Yahoo and MSN, for that matter) and find me. This book allowed me to master Google, the juggernaut of search engines. If you cannot tame that tiger, you will not survive in the market place. My company, AUDIN Web Design, has helped many small business get ranked on Google. This is my bible. I carry it around wherever I go. I advise everyone to read this book before consulting a professional about your online search needs. You could get ripped off if you are not wise about your choice of Company. This book has given me such confidence with the Google juggernaut, that my company now offers a 100% money back guarantee policy. A lot of companies can't offer that because they don't know what they are doing. Read this book and get informed. It could save you lots of money, yes money, the stuff you work so hard for. The stuff makes the world go round.
A must read for any business owner........2006-03-09
Since Google is currently master of the universe you need to understand what Google is looking for when it ranks web pages. This book not only does that but goes into detail of other Google services like froogle, adsense and adwords. I highly recommend this book to anybody trying to build a presence on the web.
Easy to Understand, organized well.......2005-06-14
This book was very helpful in teaching novices how Google works with online businesses in order to make the businesses more profitable and also make Google move valuable. The techniques were easy to apply.
Ed
http://www.imonitsoftware.com
Solid Overview of AdSense, AdWords, Froogle and Catalogs.......2005-03-18
"Building Your Business with Google For Dummies" by Brad Hill is one of many options for learning Google's tools. This one is focused on using it to promote business websites.
You might not need this book. To find out, go to Google's website, and create an account. Look at the FAQs, testimonials and the help areas. Much of what's in Hill's book is logical, but is organized in as sensibly as any I have seen. I need this book for that reason. It saved me time from having to learn this information in a too slow trial-and-error way.
You'll learn a few important things about Google, and how to help them help you attract traffic, sell products, or create interest in your website.
AdWords
I have an online e-commerce site, and need to know Google. As a smaller business, I can't compete with the major companies in being listed in categories I feel are important. That's where Google AdWords comes in. It allows me, for a fee per click, to compete.
Hill's explanation of strategies and process is solid. There are ways to lose money, and he helps show how to test keywords, use ad groups, edit ads, and how to bid intelligently. He also looks at the premium service that allows big businesses to use oogle with less worry about click-through rates.
AdSense
AdSense, the tool that places Google ads on websites based on the page's content. While I only make a few cents when a vistor clicks through an ad, it helps me provide a service to my customers who do not feel my site met their needs.
Hill explains how AdSense makes money, and warns against cheating.
Increasing Your Page Rank
No one knows Google's formula for ranking pages. The most important factor is having useful information, being linked on other like-minded sites, not abusing the process.
Hill tells you what page rank means, and how to avoid mistakes many webmasters make. This includes tips on design, domain choice, keyword use.
Using Froogle and Google Catalogs
These are two features I have never used. Hill gives a good overview of this Google tool, which provides exposure to those websites selling products in a catalog-style, or through AOL and Yahoo shops.
I fully recommend "Building Your Business with Google For Dummies" by Brad Hill.
Anthony Trendl
editor, HungarianBookstore.com
For the Site Manager.......2005-01-18
This is a book on Google's back end business aspects. It is not concerned with searching to find information. Instead it is on directing more attention, more business to your web site. The book is divided into two major themes, first working to make your site more Google friendly, and second working with Google's paid services including advertising on Google's site using programs like Google AdWords and AdSense. There's a chapter on Google's elusive Page Rank system that talks extensively about Google's philosophies on links and how they affect Page Ranking.
Book Description
Turn browsers into buyers, boost traffic, and more
Build your store from scratch, or make the one you have more profitable
His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more.
Discover how to
- Use the Yahoo! Store Editor and Manager
- Plan effective store navigation
- Use better images to sell more products
- Build successful advertising strategies
- Generate more traffic from search engines
Download Description
Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo! Store secrets for planning, building, and managing an online store that delivers the goods! Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo! Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines
Customer Reviews:
Disappointment.......2007-10-14
Usually Dummies books are helpful but this one didn't cut it. Not sure if it's the auther or just that Yahoo stores is too complicated. I thought I could avoid hiring a 3500 dollar store designer but this book wasn't detailed enough. It only covers the store editor, the author isn't supportive of designing your store with straight html or another tool. Yahoo's support isn't very helpful either. If you want a website to sell your goods on, Yahoo and this book is not the way to go. Good Luck.
I was so lost 'till I found this book!.......2007-09-18
I have been working with websites since 1994. But when I came to edit my first Yahoo store I thought I had gone back in time. I didn't recognize anything, it all looked foreign and I needed to find help quick. Online proved fruitless so I grabbed my keys and heads to the bookstore for "research".
There were a few books there on Yahoo Selling but I found the Index of "Starting a Yahoo! Business for Dummies" easiest to navigate to exactly what I needed. As I scanned the book though I found more areas in which I could benefit. Much more areas than I had realized I could even do with Yahoo! Stores.
If you are lost with Yahoo Stores you will find all of your answers and more in "Starting a Yahoo! Business for Dummies"!
WONDERFUL!!.......2007-08-07
The book is absoultely the best "How To" for Yahoo Small Business on the market! Very clever and quick witted, Rob Snell is amazing. He not only has mounds of information regarding all aspects Yahoo! Stores, he has also helped me a lot personally in emails!
The book gives ideas, and points out common mistakes that i really needed help fixing. This book has helped sales, customer marketing and so much more.
A definate must-buy for any Yahoo! Stores owner.
a great book for any yahoo business owner.......2007-07-28
This book has been a great help in opening my business i still got a lot to learn, but this book gave me a jump start in my knowledge of the monster that is yahoo business. I love the book and recommend it to any one looking for some help, you will find alot in the book and at rob snell web site.
if you need help buy it
A must have for small business owners!.......2007-07-04
After reading this book, I no longer have to guess how to edit my own store! It breaks things down clearly with examples, and pictures.
Average customer rating:
- Powerful Business Guide for Network Success
|
Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies (Network Business)
Robyn Aber
Manufacturer: Cisco Press
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Similar Items:
-
The Case for Virtual Business Processes: Reduce Costs, Improve Efficiencies, and Focus on Your Core Business (Network Business)
ASIN: 1587051354 |
Book Description
A businessperson's guide to network technologies
- Written for any business professional. Understand the purpose and business value of network technologies in order to know which ones to adopt.
- Assess the benefits. Provides criteria that help you ask the right questions of vendors and other advisors to make technology choices and prepare budget justifications.
- Apply advice for your business. See which network technologies are best suited to your priorities and processes and the tradeoffs between various alternatives.
- Covers the technologies you need to know. Topics include wireless networks, IP telephony, managed services, network security, and other enabling technologies.
- Become more competitive. Learn from benchmark examples of how technologies are adopted and employed by others to create differentiation for your organization.
Small-medium businesses (SMBs) cannot grow without finding more effective ways to streamline their processes, develop differentiated products and services, deliver them to the right customers, and work collaboratively with partners. Growth-directed SMBs must set themselves apart for success by adopting innovative yet proven tools to improve efficiencies, stimulate productivity, be more responsive to customers, and boost the bottom line. Network technologies can help do that and more.
The challenge is knowing where to begin.
Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies addresses the need for clear, business-aware technical information. It explores the relevance and business value of network technologies and how to gauge what's right for your organization. The book also provides a high-level primer on network technologies in plain English. It defines the technologies and how they work in accessible language.
Beyond that,
Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies provides advice on proven network technologies as business enablers, arming you with the right questions to ask of yourself and your vendors when planning new or enhanced networks. With this book as an educational resource on networking, you will be better prepared to invest in network technologies and shape your own success.
This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.
158705135403152004
Customer Reviews:
Powerful Business Guide for Network Success.......2004-06-21
Finally someone has written a book on computer networking for the man/woman who signs the check rather than the network technician.
While there are hundreds of books for executives about management style, organization, profit/loss, people selection and marketing. This is the first easy-to-read, easy-to-understand book we've read that tells you how to use technology to streamline your business processes and use the dizzying array of previously mysterious technologies to monitor and control business processes, product/service development and reaching the right customers profitably.
Ms Aber has balanced her technical background at 3Com and Cisco with her practical SMB experience gained involved in a struggling start-up - OneWorld Systems - and modestly successful mid-sized firm - Novartis.
Power-Up Your Small-Medium Business is divided into four logical sections - the value of networking, network basics, advanced technologies and implementation considerations. The network basics section is probably very intriguing to people who tinker and tweak technology, for most business owners and managers we thought it was a lot like reading a book on how your car engine works - interesting but more than we wanted to know.
Because most SMB owners/mangers are more focused on results rather than the how-to, the first section - value of networking - is a good primer on the strategic aspects of the technologies. Forget about having to take a computer science course on how network technologies do whatever they do. Whether you sit at the desk where the buck stops or have to make recommendations that will help your area of responsibility - engineering, manufacturing, logistics, marketing or sales - Ms Aber explores why business people need to use the technology in dollar and cents as well as real business terms.
Since we know enough about the technologies to be dangerous, we skipped to the fourth implementation section because this is where most sales and technical people seem to throw up all the smokes and mirrors as to what they are going to do for you. Again using words that real people can understand she lays out a variety of application scenarios that small - medium business managers can consider.
Her approach is to give you a set of basic to full-blown technology recommendations you can use depending upon your budget. More importantly, unlike most technologists who fall in love with and design/implement a closed-loop solution for you she outlines some technology growth plans you can use.
As a result you don't have to commit to solution A, B, C, D or E but can buy off on solution A/B and have a plan on how you can get to E as your company grows. In addition and equally important she gives the reader an insight into the technologies you may want to consider - wireless everywhere, video-enablement and electronic business-to-business or business-to-consumer - that firms may possibly use to give them a competitive edge in their markets.
Just by reading these two sections a business manager or unit manager has the tools he or she needs to hire someone - internally or externally - to carry out the company's network-powered program.
The reader is well armed with information to know what questions to ask, what to expect, and how to use the technologies once the company has them in place.
The middle sections are really reference chapters. Want to know networking basics? Ms. Aber lays out the areas - computer networks, switching/routing, security, intranet/extranet and virtual networks - so you can understand the concepts. Again she delivers enough information you can actually understand so you know when people are making recommendations that will benefit your company or their profit.
The advanced technology or "gee whiz" section is fun to read. She actually makes it easy for you to understand what is here now and on the horizon that can be used to give you an edge over the guy down the street, across the country or half-way around the globe. It is pretty obvious that Ms Aber thoroughly understands her technologies because she explains them so well that whether you have an accounting, marketing or MBA degree you can do a little dreaming and imagine how the technologies can be used in your organization or by others in your marketplace.
Ms Aber's writing makes dry and dull disarmingly easy to understand.
Whether you head a small-medium size company or are a business unit manager, Power Up Your Small-Medium Business is a good primer and working tool to understand what is out there and available to you as well as what it can do for your company's bottomline.
If you are in one of the ten million 100-1,000 employee firms that have an IT department the book will help you understand what your people are recommending to you, and whether you believe the recommendations will help you reach your goals.
If you are like us and in the majority of American business - 20 - 100 employees - where a network manager has to wear two or three hats, the book becomes even more valuable. Most of us outsource the network technology implementation and have a service person on call...just in case. Ms. Aber gives the business owner the power to understand what the technologies are, what they are going to be and how we can use them to our advantage.
Finally the biggest segment of American business has a roadmap they can read - and understand - about the mysterious field of network technologies that focus on discussing them in business terms, not techie terms.
######
Book Description
Turn the Net's info revolution into a do-it-yourself business. Having a passion for uncovering obscure Net data? Turn your passion into a rewarding career with the Third Edition of The Information Broker's Handbook, by Sue Rugge and Alfred Glossbrenner. The world's leading information broker, Rugge shares her research and business secrets alike-showing you how to get started brokering information, stay successful and grow as you do. It's all here-guidelines for setting prices, tips for drawing up contracts, billing do's and don'ts-plus the hands-on help you need to: market yourself as an expert information broker and build a roster of high-paying clients; get your hands on FREE or low-cost information you can re-package and sell; turn data from the Net, Web, libraries, public records, BBSs, SIGs, online databases and other sources into sought-after intelligence; exploit the latest connectivity hardware and software-from browsers and ISDN lines to high-speed modems and CD-ROMs.
Customer Reviews:
still valuable, if a bit dated.......2003-04-01
Reading a book like this makes you appreciate the rapid advancement of internet technology and the availability of online resources. In some ways this book reads like ancient history. (Remember Archie and Gopher? ftp?) That said, you can still learn how to use many older and traditional information resources, and the book's main focus -- becoming a professional information broker -- remains relevant and intact.
Part One, The Information Business, defines the market for information and the role and requirements of a professional information broker. Part Two, Fundamental Tools and Techniques, is a user-friendly guide to library, government and public records resources. These two sections are still quite useful, though obviouisly incomplete. Part Three, Electronic Options and Alternatives, is outdated, addressing no World Wide Web resources at all, though it does cover online special interest groups (SIGs) and bulletin boards (BBSs) well. Part Four, The Business Side of Information Brokering, is quite valuable and deals with completing a project, marketing, sales, pricing, contracts and billing.
Appendices cover essential resources (books, software and magazines), vendors, conferences, associations and seminars. An accompanying 3-1/2-inch floppy disk contains the appendices as well as electronic forms and letters, and a sample report. Stylistically, this disc is like a fine black & white movie. ASCII text files ensure accessibility by multiple platforms, and elegant but casual writing combined with beautifully-formatted text is information rich. If you buy this book used, make sure you get the disk too.
In short, while some of the content is quite outdated, this book and disk would still prove invaluable for someone who is interested in becoming an information professional. Rich in content, accessible in style.
My information "Bible!".......2000-04-28
A friend recently said I have "an almost pathological passion" for research. Yip, he's right! And this book, along with Reva Basch's "Researching Online For Dummies" has been of invaluable help. I read some parts of both nearly everyday. I've read in other reviews that The Information Broker's Handbook was skimpy on where to find info online. Maybe, but that wasn't the whole point of the book. And, at nearly 580 pages, it is more than sufficient in detail and is a clear, informative guide. Most people probably wouldn't pick a technical manual to read for recreational reading, but it is so interestingly written that it really is hard to put down, and you learn so much even from casual reading a bit at a time. I love this book, and couldn't do without it. It is perfect for information nuts, especially since the Internet is a knowledge junkie's paradise!
Solid Basic of Starting an Information Brokering Business.......2000-04-08
In contrast to Mary Ellen's book, this book is actually for self-starters who are thinking about creating their own small business and covers such excellent basics as the market for information, what an information broker does, the pros and cons of the information business, and then the tools, followed by chapters on marketing, pricing, and project management. Although seven years old now, I still regard this as a good starting point for those who would understand the information brokering business (a small niche within the larger open source intelligence business).
Readable guide to the business aspect.......1999-10-11
This is written in a breezy, but not simplistic style. Ninety percent of it is on the social and business aspects of being an information broker, so the book is good for that. Treatment of info-searching skills is rather skimpy and probably won't tell you anything that you didn't learn in college.
Thorough, engaging and more importantly, very useful........1998-10-17
If you are considering information brokering, this should be the first book you read. It is quite complete, yet you can skim it easily because of how well the material is organized. This is an easy read, as well, thanks to the writing style. Most important of all, you will get current, practical and valuable information. Enjoy!
Book Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Download Description
Nonprofit Internet Strategies offers every charitable organization the opportunity to analyze their options and select the appropriate strategy to integrate traditional marketing, communications, and fundraising practices with their online efforts.
It is an excellent how-to guide--a practical manual for nonprofit staff written in non-technical language--prepared by experts in the field based on real-life experiences and case studies.
Customer Reviews:
Guide for Non Profits Fundraising.......2007-04-23
This source is a wonderful collection of information for non profit companies who want to expand to the Internet. It has real world suggestions, as well as IRS guidelines important to keep the tax status of the non profit. Recommend to all.
Essential.......2007-03-03
Frankly, I was feeling a bit out of touch. The most frequently asked questions in my workshops were about Internet fundraising, and I didn't have good answers. My quick fix: reading this book and coming away amazed, astounded, and shocked. First, by all the profitable Internet strategies out there (the book is packed with examples of stuff that works). Second, by the thoroughness of this book. Another reviewer said it was like a textbook. Don't think academic, though; think "everything you need to know between two covers" comprehensive. And practical as soup on a cold day. If I had to limit my library to just six books about fundraising communications, this title would be among them. I haven't had the privilege of hearing co-author Michael Johnston speak, but I have heard both Ted Hart and Jim Greenfield present at conferences. Purely useful, well spoken, based on vast experience.
Non-Profit Internet Strategies.......2006-03-18
This is a very complete guide to using the Internet for marketing and fundraising. It could almost be a text book for a college course - if colleges offered marketing for non-profits as a course. Great reference material.
One of the few must-reads for any nonprofit organization manager responsible Internet strategy.......2005-08-09
Those of us who manage nonprofit organizations have learned to use the Internet as a powerful communications medium. We invite the public to learn about us via our web sites and even to donate to us from a web browser. We've learned that this is just the beginning of the cultivation process, not the end. We've learned how to keep them coming back to the site. More importantly, we've learned to move them into our traditional cultivation processes once they make contact.
Our development officers have become accustomed to following up with those who've knocked on the door of our web site. We know that a donor who makes an on-line donation is often open to going deeper with the organization, and of increasing support -- if asked. We've learned to take these new-found supporters into our fold, and how to encourage more significant contributions from them.
Here's what else we've learned. We've learned to manage information in complex, server-based relational databases -- ours or those provided by firms who do this for us on their hardware. We share information internally via local networks and Intranets, and tie discrete offices together via virtual private network secure tunneling. We use extranets to facilitate strategic alliances with other organizations. To save money, we use voice over IP to replace traditional telephone circuits. We've even gone wireless.
Throughout all this, we gather information on our supporters and prospective supporters. We do so at Internet speeds, and with the organizing and retrieval efficiency of computers. We've learned to treat the information we gather with great care. The public support, we know, is a fragile thing.
Yes, we've learned a lot. If we haven't yet put all of what we've learned into place, we suspect that would if we had a clear, sensible roadmap to doing so within the confines of our budgets.
The simple truth is that the use of technology is one of the more challenging aspects facing those who manage nonprofit organizations. First, it's complicated. (Virtual private WHAT?!) Second, it's hard to have a clear idea of how to think about technology in the unique context of running a nonprofit organization. Third, it's hard to determine the best way to implement technological solutions when there are so many being thrown at us. Lastly, how can we be sure we're following best practices?
We need help to sort all of this out -- even those of us who are not exactly new to all of this. As it happens, I've been deeply immersed in technology in the nonprofit context for years, having designed and lead the team that created one the first on-line systems utilzing the donor-advised fund gift methodology as the means to enable the public to donate to any 501(c)(3) public charity from a single web site donation portal. I designed and built some of the first on-line charitable donation systems for nonprofit organizations and educational institutions. I am a programmer and a web site developer. I am a computer science student; one of my hobbies is exploring the theory of utilizing quantum mechanics to construct a computing device. I am a lawyer. I have administered large and small fund development programs, and advised them. I even co-founded a couple of nonprofit organizations -- a pre-K through 8th grade school and a charity that feeds and clothse the poor. I have read just about every posting to every CharityChannel forum since inception, and read every article on the topic that I can get my hands on. I've written some articles, too.
Yet I am the first to admit that the Internet, even the Internet in the nonprofit context, is too big and complex to try to make sense out of it without turning to those who have specialized in a particular aspect of it. It's no different in law. My field is tax-exempt organization law. I wouldn't be the one to advise you on your automobile accident.
That is what interested me in the new book Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising. It taps the experts in each subject to write a chapter. This approach makes great sense to me.
The book sets out to show us how to leverage the Internet to:
--Advance our organization's or institution's cause.
--Raise more money both on-line and off by establishing relationships with new donors, and deepen the commitment of existing donors.
--Inform the public and our stakeholders.
--Raise public confidence and trust through better communication and transparency.
It succeeds. Each of its chapters is contributed by a leading expert in the topic discussed. The editors -- Ted Hart, James M. Greenfield, and Michael Johnston -- also contributed chapters of their own. Some of the writers will already be familiar to many of my CharityChannel colleagues because they've taught a Summit session, or a distance class. Some have penned articles for CharityChannel, or posted to one of the professional forums.
I recommend the book for anyone who is serious about doing a better job harnessing the Internet for their organization or institution. You can read it cover to cover as I did. It is also suited to picking and choosing particular chapters of interest.
The book is for busy nonprofit managers who must work within real-world budgets and who are pulled in a thousand directions by the demands of their jobs. It is for those who want to have a clear roadmap of how to proceed. The book is not for techno-geeks, as such. Even if you barely know how to turn on a computer, you can read this book without difficulty. Of course, if you happen to be technologically savvy, so much the better.
This book is for large organizations with big budgets and complex needs. It shows how to think about technology, and how to approach it even if the organization is well down the road with technology.
It is also for small organizations with limited budgets and big dreams. That is because technology in our sector has matured to the point where there are strategically-powerful solutions that do not require large expenditures. What is required, rather, is a clear understanding of where and how to proceed.
Of course, no book can do it all when it comes to the Internet and the nonprofit world. But this book is one of the few must-reads for any nonprofit organization manager responsible Internet strategy.
College Textbook with all the liberal bias.......2005-08-06
The information in Nonprofit Internet Strategies is sound until about page 100. The information comes from a variety of those working in the field and is an amalgamation of over 15 authors. This book tends to be redundant and far left leaning politically, unfortunately. It is clear to me that these individuals wrote their chapters at the same time and did not coordinate who was to discuss what subject, also.
The examples and case studies are without a doubt far left leaning politically at best and in some cases downright anti-american. A case study example from page 158 lists President Bush and Tony Blair on a deck of cards that Greenpeace sold had the actual letter to their donors saying the following:
"These limited edition playing cards are hot! Back by popular demand, they're a spoof of the 'Iraq most wanted' deck. The Greenpeace cards name and shame world leaders who are sitting on the true weapons of mass destruction-nuclear weapons."
This book is filled with left-wing examples of cyber-activist companies dubbed "nonprofit companies." Having worked with 3 multi-million nonprofit companies, I think the two are different.
There is no way a person can make it all the way through this book because the information repeats itself so often.
The book would make a stereotypical college textbook. I do not recommend this and its a shame because the experts seem to really know their stuff. It could have been a must-read for nonprofit management, marketing, and IT personnel - but it isn't. They ruined it with their hidden agendas, lack of chapter/author coordination, and poor editing.
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- Student Achievement Through Staff Development (3rd Edition)
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Books Index
Books Home
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- Coste y Efecto - 2b: Edicion
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E-Commerce for Dummies
Internet Riches: The Simple Money-making Secrets of Online Millionaires
How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
Building a Web Site For Dummies (For Dummies (Computer/Tech))
Starting an Online Business All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
this one really is for dummies.......2007-08-05
